During a 2023 survey carried out among email marketers from the United States, the United Kingdom, and other European countries, it was found that approximately 51 percent of respondents believed that AI-supported email marketing was more effective than traditional email marketing approaches. Roughly 20 percent noticed no significant difference or said they believed it was as effective as traditional approaches.

According to a 2024 survey carried out among marketers in selected countries worldwide, the click-through-rate (CTR) - the amount of clicks that an ad receives as a share of the total number of times it has been displayed - was the most preferred metric to determine the success of e-mail marketing campaigns other than the open rate, cited by 19.7 percent of respondents. The conversion rate - the number of viewers who converted as a share of the total number of viewers - came second, with 17.9 percent of professionals relying on it.

Introduction

Email Marketing Statistics: Email marketing remains one of the most effective and impactful tools for businesses to engage with their audience, drive conversions, and build lasting customer relationships. Known for its cost-effectiveness, personalization capabilities, and direct reach to a broad audience, email remains a dominant force in the digital marketing landscape.

As the industry evolves, staying informed about the latest trends, benchmarks, and statistics is essential for maintaining a competitive edge and optimizing your marketing efforts. Email marketing statistics provide valuable insights into current industry trends, consumer behaviors, and the performance of various campaigns.

From open rates and click-through rates to the rising significance of mobile optimization, these statistics highlight what’s working in email marketing today

During a 2023 survey carried out among email marketers from the United States, the United Kingdom, and other European countries, it was found that automatic content and image generation was the most interesting application of artificial intelligence (AI) in email marketing, named by approximately 40 percent of respondents. It was closely followed by personalization of content and newsletters, mentioned by 34 percent of the interviewed.

During a 2024 survey carried out among marketers in selected countries worldwide, newsletters were the most popular type of email marketing campaigns, with 13.7 percent of professionals sending it out to existing and potential customers. The promotional e-mail campaigns followed with 12.4 percent of professionals using it for their marketing purposes.

Omnisend weighs in on the latest email marketing statistics, including open rates, click-through rates and more. Learn how to elevate your email marketing strategy.

In 2022, around 67 percent of marketers from around the world stated that their e-mail marketing campaigns had an increased open rate compared to what they observed in 2021. Another 23 percent shared that they experienced no changes in the open rates of their e-mail campaigns.

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In 2024, around 48 percent of marketing professionals from selected countries worldwide sent out more than half of their e-mail marketing campaigns with subject line personalization included. Another 9.5 percent of respondents did not send any e-mails with personalized subject lines.

What’s the right email frequency? What’s the potential increase in the number of conversions your email campaigns generate if you add an extra message to your schedule? The data in this table should help you find the right answers.

Email marketing is like the Swiss Army knife of digital marketing: versatile, reliable, and still crazy effective in 2025. With 4.6 billion people using email worldwide and billions of messages sent every day, it’s a channel that just keeps delivering. I’ve pulled together the latest email marketing ROI statistics to show you what’s working, from open rates to revenue, plus some practical tips to get more out of your campaigns. And because I coul

In 2024, nearly 33 percent of marketing professionals reported a two time improvement rate in their e-mail marketing campaigns' return on investment (ROI) rates. Another 13.7 percent marked a three times larger ROI rate, whereas 23.3 percent of marketers noticed no ROI improvement.

What are the average email marketing results in different countries? Here’s what we’ve found.

Email Optimization Software Market Outlook

The global email optimization software market size was valued at approximately USD 1.5 billion in 2023 and is projected to reach around USD 4.2 billion by 2032, growing at a CAGR of 12.1% from 2024 to 2032. The market is witnessing robust growth due to the increasing importance of email marketing in business strategies and the rising need for personalized communication to enhance customer engagement and conversion rates. The shift towards digital marketing and the increasing use of automated tools to streamline email campaigns are significant factors driving this market's growth.

The adoption of email optimization software is being driven by the demand for more effective and efficient marketing strategies. Businesses are increasingly leaning towards personalized email marketing as it has proven to generate higher open and conversion rates compared to traditional methods. The ability to segment audiences and tailor messages specifically enhances customer experience, leading to a higher return on investment. Additionally, advancements in artificial intelligence and machine learning have further propelled the market, enabling more sophisticated analytics and optimization techniques that improve campaign performance.

Another critical growth factor is the increasing reliance on data-driven decision-making. Email optimization software often comes with robust analytics tools that provide deep insights into customer behavior and campaign performance. Marketers can leverage these insights to fine-tune their strategies, making data-driven adjustments that increase the efficiency and effectiveness of email campaigns. The integration of predictive analytics and AI-driven insights allows businesses to anticipate customer needs and preferences, thereby enhancing the relevance and timeliness of email communication.

The growing trend of mobile email usage is also contributing significantly to the market growth. With a substantial portion of emails being opened on mobile devices, there is a pressing need for emails to be optimized for mobile viewing. Email optimization software facilitates the creation of mobile-friendly emails, ensuring that the content is accessible and engaging regardless of the device used by the recipient. This capability is particularly crucial for reaching a broader audience and improving the overall engagement rate of email campaigns.

Email Applications play a pivotal role in the realm of email optimization software, offering a range of functionalities that enhance the efficiency and effectiveness of email marketing campaigns. These applications provide businesses with tools to manage and organize their email communications seamlessly, ensuring that messages are delivered to the right audience at the right time. With features such as scheduling, automation, and integration with other marketing platforms, email applications streamline the process of creating and sending personalized emails. This not only saves time but also improves the accuracy and impact of email marketing efforts. As businesses continue to prioritize digital communication, the demand for robust email applications is expected to rise, driving further innovation and development in this area.

Component Analysis

The email optimization software market can be segmented into software and services. The software segment includes tools and platforms that businesses use to design, send, and analyze email campaigns. These tools often come with a variety of features such as email templates, A/B testing, and analytics dashboards. The software segment is expected to dominate the market due to the increasing adoption of cloud-based solutions and the continuous evolution of software capabilities, which make it easier for businesses to manage their email marketing efforts efficiently.

Within the software segment, there is a growing trend towards integrated platforms that offer a comprehensive suite of tools for email marketing. These platforms enable businesses to execute end-to-end email campaigns, from design and personalization to delivery and analytics. The integration of advanced features such as AI-driven personalization and predictive analytics is enhancing the value proposition of these software solutions, driving their adoption across various industries. Additionally, the affordability and scalability of cloud-based software are making it accessible to small and medium enterprises (SMEs), further boosting market growth.

This dataset provides detailed engagement metrics for multiple email marketing campaigns, including delivery, open, click, and conversion statistics. It enables marketers to analyze campaign effectiveness, optimize content strategies, and improve customer engagement through data-driven insights. The inclusion of bounce, unsubscribe, and spam report metrics supports deliverability and compliance monitoring.

Email Marketing Market Outlook

According to our latest research, the global email marketing market size reached USD 13.2 billion in 2024, and is expected to grow at a robust CAGR of 11.7% from 2025 to 2033, culminating in a projected market value of USD 36.3 billion by 2033. The accelerating adoption of digital communication strategies, coupled with advancements in marketing automation and personalization technologies, is fueling this expansion. The market's growth is driven by businesses' increasing focus on customer engagement, cost-effective marketing channels, and measurable ROI, making email marketing a cornerstone of omnichannel marketing strategies worldwide.

One of the primary growth factors for the email marketing market is the rising demand for personalized and targeted communication. As consumer expectations evolve, businesses are leveraging sophisticated segmentation and automation tools to deliver customized content that resonates with individual preferences and behaviors. This shift toward hyper-personalization not only enhances customer engagement but also increases conversion rates and customer loyalty. The integration of artificial intelligence and machine learning into email marketing platforms has further enabled marketers to analyze vast datasets, predict customer needs, and optimize campaign performance in real time, solidifying emailÂ’s role as a high-ROI marketing channel.

Another significant driver is the proliferation of mobile devices and the growing penetration of the internet across emerging economies. With billions of users accessing emails on their smartphones and tablets, businesses are investing in responsive design and mobile-optimized campaigns to reach customers wherever they are. This mobile-centric approach has led to higher open and click-through rates, as users engage with content seamlessly across devices. Additionally, the expansion of e-commerce and digital services in regions such as Asia Pacific and Latin America has created new opportunities for businesses to utilize email marketing as a primary tool for customer acquisition, retention, and upselling.

The evolving regulatory landscape is also shaping the growth trajectory of the email marketing market. Stringent data privacy regulations such as GDPR in Europe, CCPA in California, and similar frameworks globally have compelled organizations to adopt transparent consent mechanisms and robust data protection practices. While compliance poses operational challenges, it has also enhanced consumer trust in email communications, leading to higher engagement rates. Companies that prioritize ethical data practices and transparent messaging are better positioned to capitalize on the growing demand for permission-based marketing, thereby driving sustainable market growth.

Regionally, North America continues to dominate the global email marketing market, accounting for the largest revenue share in 2024. The regionÂ’s mature digital ecosystem, high internet penetration, and early adoption of advanced marketing technologies have contributed to this leadership. Europe follows closely, driven by stringent regulatory frameworks and a strong emphasis on data-driven marketing. Meanwhile, Asia Pacific is emerging as the fastest-growing region, propelled by rapid digital transformation, expanding e-commerce sectors, and increasing investments in marketing automation. Latin America and the Middle East & Africa are also witnessing steady growth, supported by rising internet usage and a burgeoning SME sector eager to leverage cost-effective marketing solutions.

As businesses strive to enhance their email marketing strategies, the integration of Author Emailing Tools has become increasingly vital. These tools empower authors and content creators to streamline their communication processes, allowing for more personalized and engaging interactions with their audience. By leveraging advanced features such as automated follow-ups, segmentation, and analytics, authors can effectively manage their subscriber lists and tailor their messages to meet the unique preferences of their readers. This not only enhances audience engagement but also fosters a sense of community and loyalty among subscribers. As the demand for high-quality, personalized content continues to rise, the adoption of Author Emailing Tools is ex

Here, we’ve gathered email marketing benchmarks by industry. You can see how your average email open, click-through, click-to-open, unsubscribe, and spam complaint rates compare against other companies in your industry.

This dataset provides a detailed analysis of competitor email marketing content, including newsletters, promotional campaigns, and automation sequences. The goal is to identify gaps in the competitor's email marketing strategy and uncover opportunities for improvement. The dataset includes in-depth content review, performance metrics, and recommendations for enhancing email marketing effectiveness.

Cold Email Software Market Outlook

The global market size for cold email software was valued at approximately USD 1.2 billion in 2023 and is projected to reach around USD 3.5 billion by 2032, growing at a compound annual growth rate (CAGR) of 12.5% during the forecast period. One of the significant growth factors for this market is the increasing demand for automated communication solutions to enhance marketing efficiency and sales processes.

One of the primary growth drivers for the cold email software market is the need for improved customer relationship management (CRM) systems. Businesses are increasingly adopting cold email software to automate and optimize their email outreach efforts, significantly enhancing lead generation and conversion rates. This software enables companies to reach a larger audience with personalized communication, reducing manual effort and increasing the efficiency of marketing campaigns. As the business landscape becomes more competitive, the advantage of automation becomes even more vital, driving the adoption of cold email software.

The rise of digital marketing and its integration with advanced analytics and artificial intelligence (AI) is another significant factor propelling the growth of the cold email software market. AI-powered cold email software can analyze vast amounts of data to segment audiences effectively, predict user behavior, and personalize email content, thus increasing the likelihood of engagement. The ability to track and measure the effectiveness of email campaigns in real-time provides businesses with actionable insights, further driving the demand for these advanced tools.

Additionally, the increasing adoption of cloud-based solutions is contributing to the market growth. Cloud-based cold email software offers several advantages, including scalability, flexibility, and cost-effectiveness. Small and medium-sized enterprises (SMEs) particularly benefit from cloud solutions as they can access advanced features without the need for significant upfront investment in IT infrastructure. The ease of integration with other cloud-based applications and the ability to access the software from anywhere are key factors driving the adoption of cloud-based cold email software.

In the realm of digital marketing, the use of an Autoresponder Tool has become increasingly significant. These tools are designed to automatically send pre-written emails to subscribers at specific intervals, enhancing the efficiency of email marketing campaigns. By automating responses, businesses can ensure timely communication with their audience, which is crucial for maintaining engagement and nurturing leads. This automation not only saves time but also allows marketers to focus on crafting more personalized and impactful messages. As the demand for streamlined communication grows, the integration of autoresponder functionalities within cold email software is becoming a key differentiator for businesses aiming to optimize their outreach strategies.

From a regional perspective, North America currently dominates the cold email software market, owing to the high adoption rate of advanced marketing technologies and the presence of major industry players. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period, driven by the rapid digitization of businesses and the increasing focus on improving customer engagement in emerging economies such as China and India. Europe also holds a significant share of the market, with steady growth anticipated due to the strong presence of established enterprises and a robust IT infrastructure.

Component Analysis

The cold email software market is segmented into two main components: software and services. The software segment comprises the primary tools and platforms used for creating, sending, and managing cold email campaigns. These software solutions are designed to automate the email outreach process, offering features such as email scheduling, template customization, and performance tracking. As businesses increasingly recognize the importance of personalized communication, the demand for sophisticated email software continues to rise. This segment is expected to maintain a significant share of the market, driven by continuous advancements in AI and machine learning technologies that enhance the capabilities of these tools.

On the other hand, the services segment includes various support and maintenance serv

The email marketing software market is experiencing robust growth, driven by the increasing reliance on digital marketing strategies across diverse industries. The market's substantial size, estimated at $8 billion in 2025, reflects the enduring effectiveness of email as a direct marketing channel. A Compound Annual Growth Rate (CAGR) of approximately 12% is projected from 2025 to 2033, indicating significant expansion opportunities. This growth is fueled by several key factors: the rising adoption of sophisticated marketing automation tools within email platforms, the expanding use of email for personalized customer engagement, and the increasing importance of data analytics for optimizing email campaigns. The market's segmentation reflects the diverse needs of businesses, from small enterprises utilizing user-friendly platforms like MailChimp and Constant Contact, to large corporations leveraging advanced solutions offered by HubSpot and Pardot for complex marketing automation. Geographic expansion is another critical driver, with regions such as Asia-Pacific and Latin America showing significant growth potential due to increasing internet penetration and digital adoption. However, the market faces certain challenges. Competition among numerous established players and emerging startups necessitates continuous innovation and adaptation. Concerns regarding data privacy and email deliverability remain crucial factors impacting growth. Furthermore, the rising sophistication of spam filters and consumers' increasing aversion to unwanted emails present ongoing hurdles for marketers. The successful players will be those that prioritize user-friendly interfaces, robust analytics dashboards, compliance with data privacy regulations, and effective spam-prevention strategies. This requires a constant evolution of platform capabilities, including features like advanced personalization, AI-powered content optimization, and seamless integration with other marketing tools. The market's future is bright, with growth opportunities for companies that successfully adapt to the evolving needs of marketers and consumers alike.