In 2023, marketing e-mails in Canada had a click-through rate of 8.68 percent, highest among the selected countries presented in the data set. In Germany, the rate stood at 2.37 percent.

Introduction

Email Marketing Statistics: Email marketing remains one of the most effective and impactful tools for businesses to engage with their audience, drive conversions, and build lasting customer relationships. Known for its cost-effectiveness, personalization capabilities, and direct reach to a broad audience, email remains a dominant force in the digital marketing landscape.

As the industry evolves, staying informed about the latest trends, benchmarks, and statistics is essential for maintaining a competitive edge and optimizing your marketing efforts. Email marketing statistics provide valuable insights into current industry trends, consumer behaviors, and the performance of various campaigns.

From open rates and click-through rates to the rising significance of mobile optimization, these statistics highlight what’s working in email marketing today

Businesses are transforming their go-to models to capitalize on emerging opportunities by relying more on digital strategies. As the email marketing market extends its size in the year 2024, the market is expected to accumulate US$ 16,974.36 million by the year-end.

Attributes	Key Insights
Email Marketing Market Size (2024E)	US$ 16,974.36 million
Market Valuation (2034F)	US$ 81,592.84 million
Value-based CAGR (2024 to 2034)	17%

Category-wise Email Marketing Market Analysis

Leading Component	Email Campaign Software
Value Share (2024)	24.80%

Leading Type	Cloud-based
Value Share (2024)	56.90%

Email Marketing Market Demand Analysis by Country

Countries	Forecast CAGR (2024 to 2034)
United States	17.0%
Germany	12.70%
Japan	13.40%
China	19.10%
Australia & New Zealand	16.50%

In 2023, emails marketing sent by companies and organisations from the tourism industry an open rate of **** percent in Austria, Germany, and Switzerland. This industry had the highest open rates that year, followed by culture with ** percent and consumer electronics with **** percent. The lowest open rates were reported in the fashion industry, with **** percent.

Here, we’ve gathered email marketing benchmarks by industry. You can see how your average email open, click-through, click-to-open, unsubscribe, and spam complaint rates compare against other companies in your industry.

What’s the right email frequency? What’s the potential increase in the number of conversions your email campaigns generate if you add an extra message to your schedule? The data in this table should help you find the right answers.

Introduction

Email marketing statistics: Email marketing is the blueprint for a successful digital strategy in 2025. They tell us precisely where to invest our effort, whether it’s in optimizing for mobile, segmenting our lists, or automating a high-value cart abandonment series. Email Marketing isn’t just a key pillar of your strategy; for many businesses, it’s the primary driver of revenue that offers a verifiable, unmatched return on investment ROI.

Think about it: I've been in this industry for a long time, and the one constant has been the inbox. It’s a direct, private channel that has survived every social media wave and algorithm change, and the data absolutely prove its resilience and growth. Let’s get into the stats.

Omnisend weighs in on the latest email marketing statistics, including open rates, click-through rates and more. Learn how to elevate your email marketing strategy.

Email Marketing Market size was valued at USD 8.17 Billion in 2023 and is projected to reach USD 27.88 Billion by 2031, growing at a CAGR of 16.58% during the forecast period 2024-2031.

Email Marketing Market: Definition/ Overview

Email marketing is a digital marketing strategy that involves sending targeted emails to recipients to promote products, and services, or building relationships. It is a highly effective way for businesses to communicate with potential and existing customers, offering personalised content, updates, promotions, and other valuable information directly to their inboxes. This form of marketing helps drive customer engagement, brand loyalty, and conversions by keeping the audience informed and involved.

What are the average email marketing results in different countries? Here’s what we’ve found.

Discover the booming email marketing market! Projected to reach [estimated 2033 value] by 2033 with a CAGR of 11.6%, this in-depth analysis explores key drivers, trends, and challenges, covering major players like HubSpot, Adobe, and Oracle. Learn how to leverage email marketing for optimal ROI.

Aong the presented sectors, email marketing click-through rates in the United Kingdom (UK) were highest in the publishing sector, at *** percent. Finance and utilities sectors ranked second with *** percent. Click-through rate is defined as the number of clicks an ad received divided by the number of times the ad is shown.

In the second quarter of 2024, **** percent of marketing emails sent by the travel, hospitality, and entertainment (TH+E) sector were delievered to their intendended destinations. Among these, **** percent were opened.

Email Marketing Market size was valued at USD 12.53 bn in 2024 and is projected to reach USD 30.4 bn by 2030, at a CAGR of 15.92% during 2025–30.

In the second quarter of 2024, **** percent of marketing emails sent by the retail industry were delivered to their intended destinations. Among these, **** percent were opened.

Here, we’re looking at other elements that may play a role in how you run your email marketing campaigns and the average metrics you could expect.

The email marketing market size is predicted to rise from $6.13 billion in 2024 to $32.82 billion by 2035, growing at a CAGR of 16.48% from 2024 to 2035.

In this table, we’re looking at whether adding video content (including links to your video hosting platforms) could help you boost your engagement metrics, primarily the average click-th rough and click-to-open rates.

In this table, you’ll see the average landing page conversions based on the subscription rate they generated across industries.

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Top Use Cases for Forager.ai Data Solutions: Lead Generation & B2B Prospecting

Cold B2B Email Outreach

CRM Enrichment & Marketing Automation

Account-Based Marketing (ABM)

Recruiting & Executive Search

Market Research & Competitive Intelligence

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Monthly & Annual Plans tailored to your needs

API Credits Roll Over with no expiration

Reach out to us today to discover how Forager.ai's high-quality Email data and contact data can transform your outreach strategies and drive greater business success.