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Businesses are transforming their go-to models to capitalize on emerging opportunities by relying more on digital strategies. As the email marketing market extends its size in the year 2024, the market is expected to accumulate US$ 16,974.36 million by the year-end.
Attributes | Key Insights |
---|---|
Email Marketing Market Size (2024E) | US$ 16,974.36 million |
Market Valuation (2034F) | US$ 81,592.84 million |
Value-based CAGR (2024 to 2034) | 17% |
Category-wise Email Marketing Market Analysis
Leading Component | Email Campaign Software |
---|---|
Value Share (2024) | 24.80% |
Leading Type | Cloud-based |
---|---|
Value Share (2024) | 56.90% |
Email Marketing Market Demand Analysis by Country
Countries | Forecast CAGR (2024 to 2034) |
---|---|
United States | 17.0% |
Germany | 12.70% |
Japan | 13.40% |
China | 19.10% |
Australia & New Zealand | 16.50% |
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The Email Marketing Market report segments the industry into By Type (Solutions, Services), By Deployment (Cloud, On-Premise), By Enterprises (SMEs, Large Enterprises), By End-User Vertical (Retail And E-Commerce, Travel And Hospitality, IT And Telecom, BFSI, Government, Other End-User Verticals), and By Geography (North America, Europe, Asia, Australia And New Zealand, Latin America, Middle East And Africa).
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This table shows the email marketing benchmarks across different industries. For each sector, we've identified the average email open rate, CTR, CTOR, unsubscribe rate, and spam complaint rate. Thanks to this data, you can compare your email marketing campaigns' results with other companies from your vertical. It's beneficial to look at the industry-level data breakdown as each sector is different. The target audience, type of communication, and competition levels all play a role in how high the average email marketing statistics are.
In 2023, emails marketing sent by companies and organisations from the tourism industry an open rate of **** percent in Austria, Germany, and Switzerland. This industry had the highest open rates that year, followed by culture with ** percent and consumer electronics with **** percent. The lowest open rates were reported in the fashion industry, with **** percent.
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Email Marketing Market size was valued at USD 8.17 Billion in 2023 and is projected to reach USD 27.88 Billion by 2031, growing at a CAGR of 16.58% during the forecast period 2024-2031.
Email Marketing Market: Definition/ Overview
Email marketing is a digital marketing strategy that involves sending targeted emails to recipients to promote products, and services, or building relationships. It is a highly effective way for businesses to communicate with potential and existing customers, offering personalised content, updates, promotions, and other valuable information directly to their inboxes. This form of marketing helps drive customer engagement, brand loyalty, and conversions by keeping the audience informed and involved.
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Email Marketing Market size is valued at around USD 6.5 billion in 2023 and is estimated to grow at a CAGR of about 15.5% during 2024-30. Discover market trends, segmentation, and regional insights, with an estimated value of the market reaching significant figures by 2030.
In the second quarter of 2024, 99.1 percent of marketing emails sent by the financial services and insurance sector were delievered to their intendended destinations. Among these, 45.1 percent were opened.
In 2023, the global e-mail marketing market was valued at *** billion U.S. dollars and the source projected that the figure would increase to **** billion by 2028. The compound annual growth rate (CAGR) for that period is expected to amount to **** percent.
In December 2024, the share of marketing emails sent over by the home and garden sector that reached the inbox of their recipients stood at ***** percent and was the highest among the industries presented in the data set. For job and career industry emails, the share amounted to ***** percent.
In the second quarter of 2024, **** percent of marketing emails sent by the media industry were delivered to their intended destinations. Among these, **** percent were opened.
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What’s the right email frequency? What’s the potential increase in the number of conversions your email campaigns generate if you add an extra message to your schedule? The data in this table should help you find the right answers.
Aong the presented sectors, email marketing click-through rates in the United Kingdom (UK) were highest in the publishing sector, at *** percent. Finance and utilities sectors ranked second with *** percent. Click-through rate is defined as the number of clicks an ad received divided by the number of times the ad is shown.
According to our latest research, the global email marketing market size reached USD 13.2 billion in 2024, and is expected to grow at a robust CAGR of 11.7% from 2025 to 2033, culminating in a projected market value of USD 36.3 billion by 2033. The accelerating adoption of digital communication strategies, coupled with advancements in marketing automation and personalization technologies, is fueling this expansion. The market's growth is driven by businesses' increasing focus on customer engagement, cost-effective marketing channels, and measurable ROI, making email marketing a cornerstone of omnichannel marketing strategies worldwide.
One of the primary growth factors for the email marketing market is the rising demand for personalized and targeted communication. As consumer expectations evolve, businesses are leveraging sophisticated segmentation and automation tools to deliver customized content that resonates with individual preferences and behaviors. This shift toward hyper-personalization not only enhances customer engagement but also increases conversion rates and customer loyalty. The integration of artificial intelligence and machine learning into email marketing platforms has further enabled marketers to analyze vast datasets, predict customer needs, and optimize campaign performance in real time, solidifying email’s role as a high-ROI marketing channel.
Another significant driver is the proliferation of mobile devices and the growing penetration of the internet across emerging economies. With billions of users accessing emails on their smartphones and tablets, businesses are investing in responsive design and mobile-optimized campaigns to reach customers wherever they are. This mobile-centric approach has led to higher open and click-through rates, as users engage with content seamlessly across devices. Additionally, the expansion of e-commerce and digital services in regions such as Asia Pacific and Latin America has created new opportunities for businesses to utilize email marketing as a primary tool for customer acquisition, retention, and upselling.
The evolving regulatory landscape is also shaping the growth trajectory of the email marketing market. Stringent data privacy regulations such as GDPR in Europe, CCPA in California, and similar frameworks globally have compelled organizations to adopt transparent consent mechanisms and robust data protection practices. While compliance poses operational challenges, it has also enhanced consumer trust in email communications, leading to higher engagement rates. Companies that prioritize ethical data practices and transparent messaging are better positioned to capitalize on the growing demand for permission-based marketing, thereby driving sustainable market growth.
Regionally, North America continues to dominate the global email marketing market, accounting for the largest revenue share in 2024. The region’s mature digital ecosystem, high internet penetration, and early adoption of advanced marketing technologies have contributed to this leadership. Europe follows closely, driven by stringent regulatory frameworks and a strong emphasis on data-driven marketing. Meanwhile, Asia Pacific is emerging as the fastest-growing region, propelled by rapid digital transformation, expanding e-commerce sectors, and increasing investments in marketing automation. Latin America and the Middle East & Africa are also witnessing steady growth, supported by rising internet usage and a burgeoning SME sector eager to leverage cost-effective marketing solutions.
The email marketing market is segmented by component into software and services, each playing a pivotal role in shaping the industry landscape. Email marketing software encompasses a wide range of platforms and applications that enable businesses to design, automate, and analyze email campaigns. These solutions offer features such as drag-and-drop editors, A/B testing, advanced segmentation, and analytics dashboards, empo
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Access Europe Email Marketing Software Industry Overview which includes Europe country analysis of (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe), market split by Industry, Application, Channel, Deployment, Enterprise
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The email marketing market size is predicted to rise from $6.13 billion in 2024 to $32.82 billion by 2035, growing at a CAGR of 16.48% from 2024 to 2035.
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Access North America Email Marketing Software Industry Overview which includes North America country analysis of (United States, Canada, Mexico), market split by Industry, Application, Channel, Deployment, Enterprise
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The global email marketing software market value reached around USD 1.58 Billion in 2024. The increasing shift towards digital marketing and the growing need for businesses to engage directly with customers via personalised communication are primary market drivers. Email marketing remains one of the most cost-effective and high-return channels for businesses to promote products, offers, and brand awareness. Major brands like Starbucks and Amazon use sophisticated email marketing strategies to boost customer retention and sales. As a result, the industry is expected to grow at a CAGR of 11.30% during the forecast period of 2025-2034 to attain a value of USD 4.61 Billion by 2034. The rise of automation, AI, and data analytics in email marketing is enabling businesses to tailor their campaigns more effectively, further fuelling demand for advanced email marketing software solutions.
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Access Asia Pacific Email Marketing Software Industry Overview which includes Asia Pacific country analysis of (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC), market split by Industry, Application, Channel, Deployment, Enterprise
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What are the average email marketing results in different countries? Here’s what we’ve found.
During a 2020 survey carried out among marketers worldwide, it was found that for every U.S. dollars invested in email marketing, brands earned ** U.S. dollars. Among the presented industries, the ROI was highest in the retail, ecommerce, and consumer goods sector, with ** dollars per one dollar spent.
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Businesses are transforming their go-to models to capitalize on emerging opportunities by relying more on digital strategies. As the email marketing market extends its size in the year 2024, the market is expected to accumulate US$ 16,974.36 million by the year-end.
Attributes | Key Insights |
---|---|
Email Marketing Market Size (2024E) | US$ 16,974.36 million |
Market Valuation (2034F) | US$ 81,592.84 million |
Value-based CAGR (2024 to 2034) | 17% |
Category-wise Email Marketing Market Analysis
Leading Component | Email Campaign Software |
---|---|
Value Share (2024) | 24.80% |
Leading Type | Cloud-based |
---|---|
Value Share (2024) | 56.90% |
Email Marketing Market Demand Analysis by Country
Countries | Forecast CAGR (2024 to 2034) |
---|---|
United States | 17.0% |
Germany | 12.70% |
Japan | 13.40% |
China | 19.10% |
Australia & New Zealand | 16.50% |