During a 2021 survey carried out among marketers from the United Kingdom, it was found that the approximate return for every pound spent on email marketing stood at ***** British pounds. A year earlier, it amounted to ***** pounds.

In 2024, nearly ** percent of marketing professionals reported a *** time improvement rate in their e-mail marketing campaigns' return on investment (ROI) rates. Another **** percent marked a ***** times larger ROI rate, whereas **** percent of marketers noticed no ROI improvement.

Industry benchmarks for email campaign ROI performance across different campaign types and email marketing strategies

In 2003, email marketing was often a one-size-fits-all tactic, a few lines of promotional text blasted to every business contact on a spreadsheet. Fast forward to 2025, and the B2B email marketing landscape looks nothing like its early counterpart. From AI-powered segmentation to adaptive content that responds to user behavior,...

Verified dataset of 2025 email marketing benchmarks, including global averages, industry-specific open and click-through rates, ROI, and mobile vs desktop engagement.

Discover the booming email marketing market! Projected to reach [estimated 2033 value] by 2033 with a CAGR of 11.6%, this in-depth analysis explores key drivers, trends, and challenges, covering major players like HubSpot, Adobe, and Oracle. Learn how to leverage email marketing for optimal ROI.

The Email Marketing Service Provider (EMSP) market is experiencing robust growth, driven by the increasing reliance on digital marketing strategies and the continued evolution of email marketing technologies. The market's expansion is fueled by several key factors, including the rising adoption of automation tools for personalized email campaigns, the growing need for improved email deliverability and engagement, and the increasing demand for sophisticated analytics and reporting capabilities to measure ROI. Businesses across diverse sectors are recognizing the cost-effectiveness and high return on investment associated with well-executed email marketing campaigns, leading to significant market expansion. The market is segmented by service type (e.g., email list building, campaign management, automation, analytics), industry vertical (e.g., eCommerce, finance, healthcare), and business size (SMB, enterprise). Competition within the EMSP sector is intense, with a mix of established players and emerging technology providers vying for market share. This competitive landscape is driving innovation and pushing providers to offer increasingly sophisticated and integrated solutions. The integration of AI and machine learning is becoming a defining factor, enabling highly targeted and personalized campaigns that enhance customer engagement and drive conversions. Looking ahead, the EMSP market is poised for continued growth, with a projected Compound Annual Growth Rate (CAGR) – let's estimate this conservatively at 12% – throughout the forecast period (2025-2033). While factors such as evolving data privacy regulations and increasing email spam filters could present challenges, the overall positive trend in digital marketing adoption and the continuous innovation within the EMSP sector suggest a strong outlook for the market. Key players like OpGen Media, Cience, and others are actively investing in research and development, enhancing their platform capabilities, and expanding their service offerings to maintain their competitive edge. The market's regional distribution will likely see continued dominance from North America and Europe, with emerging markets in Asia-Pacific showing promising growth potential.

In 2023, marketing e-mails in Canada had a click-through rate of 8.68 percent, highest among the selected countries presented in the data set. In Germany, the rate stood at 2.37 percent.

Discover the booming email marketing landscape! Our analysis reveals a $18.56 billion market in 2025, projected for substantial growth through 2033. Learn about key trends, leading companies, and the factors shaping this dynamic industry.

Discover the booming bulk email marketing market! Our analysis reveals a $10 billion market in 2025, projected to reach $18 billion by 2033 (8% CAGR). Explore key trends, leading companies, and regional insights to optimize your email marketing strategy. Learn more about email automation, segmentation, and maximizing ROI.

During a 2021 survey carried out among marketers from the United Kingdom, ** percent of respondents said they used return-on-investment (ROI) to measure the success of their email marketing campaigns. Sales ranked first, named by ** percent of respondents.

Discover the booming email marketing services market! Explore key trends, growth projections (2025-2033), leading companies, and regional insights. Learn how AI-powered personalization and automation are driving this $15B+ industry.

Discover the booming email newsletter software market! Our analysis reveals a $5 billion market in 2025, projected to reach $15 billion by 2033 with a 15% CAGR. Explore key trends, top players (Mailchimp, Constant Contact, GetResponse), and regional insights. Learn how to leverage email marketing for growth.

Discover the booming email direct marketing service market! This comprehensive analysis reveals a $1227.5 million market in 2025, projected for substantial growth driven by cloud adoption, automation, and personalization. Learn about key players, regional trends, and future opportunities in email marketing.

As of early 2025, approximately ** percent of marketing professionals surveyed in Australia, Canada, Ireland, the United Kingdom, and the United States said the difficulty in measuring and/or proving return on investment (ROI) was a roadblock to achieving email marketing's goals. Low engagement rates and inadequate personnel dedicated to email marketing followed, mentioned by ** and ** percent of participants, respectively. According to the same study, Mailchimp, Salesforce Marketing Cloud, and Hubspot ranked among the email service providers (ESPs) most used by marketers in English-speaking countries worldwide.

The global email marketing market was valued at USD 909.2 million in 2025 and is projected to grow at a CAGR of 2.8% during the forecast period (2025-2033). The growth of the market can be attributed to the increasing need for personalized marketing campaigns and the rising popularity of email as a marketing channel. Email marketing enables businesses to target specific groups of customers with tailored messages, which can help increase conversion rates and improve return on investment (ROI). Additionally, the development of advanced email marketing technologies, such as automation and artificial intelligence (AI), are further enhancing the effectiveness of email campaigns, driving market growth. Key trends in the email marketing market include the integration of artificial intelligence (AI) to personalize email campaigns, the rise of interactive email formats, and the increasing importance of data analytics to measure and optimize email campaigns. However, the market may face restraints due to concerns over privacy and data protection regulations, spam filters, and the emergence of alternative marketing channels such as social media and messaging apps. Overall, the email marketing market is expected to witness steady growth in the coming years, led by the increasing adoption of advanced technologies and the continued effectiveness of email as a marketing channel.

This dataset presents a comprehensive collection of 200,000 marketing campaign records from various companies across different industries and geographical locations. Each entry represents a single campaign and includes key attributes such as:

Campaign_ID – Unique identifier for each campaign

Company – The business entity that launched the campaign

Campaign_Type – Type of campaign (e.g., Email, Influencer, Display, etc.)

Target_Audience – Demographic segment targeted (e.g., Men 18–24, Women 35–44)

Duration – Length of the campaign in days

Channel_Used – Platform used to execute the campaign (e.g., Google Ads, YouTube, Email)

Conversion_Rate – Proportion of audience converted through the campaign

Acquisition_Cost – Cost incurred to acquire a customer

ROI – Return on investment as a performance metric

Location – City where the campaign was run

The dataset is ideal for a variety of data-driven tasks including marketing analytics, customer targeting, channel performance comparison, predictive modeling, and campaign optimization. Its balanced distribution across numerical and categorical features makes it suitable for both supervised and unsupervised learning approaches.

Discover the booming Email Direct Marketing Service market! Our analysis reveals a $1057.5M market in 2025 with a projected 2.1% CAGR through 2033. Learn about key drivers, trends, restraints, top companies (Mailchimp, Constant Contact, etc.), and regional market share. Get the insights you need to succeed in this growing industry.

For running an effective marketing campaigns to generate sales leads, a reliable email marketing database is essential. Data Solutions Experts, a trusted email database provider in India, offers verified & regularly updated email lists for both B2B and B2C campaigns. Our database for email marketing enables businesses to reach the right prospects across industries such as IT, healthcare, finance, real estate, and more, ensuring high deliverability and ROI. With customizable email lists, AI-powered segmentation & accurate contact information of decision-makers, our email database helps companies connect directly with potential customers. Partner with one of India’s leading email data providers to buy an email list and maximize the performance of your email marketing campaigns.

As of early 2025, approximately ** percent of marketing professionals surveyed in Australia, Canada, Ireland, the United Kingdom, and the United States selected click-through rate (CTR) as their companies' top key performance indicator (KPI) for email marketing. Conversion rate and the revenue generated from email campaigns followed, chosen by ** and ** percent of respondents, respectively. According to the same study, a difficulty in measuring and/or proving return on investment (ROI) was the leading roadblock to achieving email marketing's goals for marketers in English-speaking economies.