During a 2020 survey carried out among marketers worldwide, it was found that for every U.S. dollars invested in email marketing, brands earned ** U.S. dollars. Among the presented industries, the ROI was highest in the retail, ecommerce, and consumer goods sector, with ** dollars per one dollar spent.

During a 2021 survey carried out among marketers from the United Kingdom, it was found that the approximate return for every pound spent on email marketing stood at ***** British pounds. A year earlier, it amounted to ***** pounds.

In 2024, nearly ** percent of marketing professionals reported a *** time improvement rate in their e-mail marketing campaigns' return on investment (ROI) rates. Another **** percent marked a ***** times larger ROI rate, whereas **** percent of marketers noticed no ROI improvement.

As of April 18, 2024, the United States was the country with the highest number of emails sent daily, with almost ten billion. Germany and Ireland followed, with 8.5 billion and 8.4 billion emails daily, respectively. Overall, the Netherlands, the United Kingdom, and France each had 8.3 billion emails sent per day. As of December 2023, over 241 million emails were sent worldwide within one minute.

In 2023, direct mail's return on investment (ROI) outperformed all other presented channels with an average of *** percent. Email and paid search advertising rounded up the top three with ROIs of ** and ** percent, respectively.

As of June 2024, approximately ** percent of marketing decision-makers surveyed worldwide included email marketing among the areas in which data-driven marketing was the most useful. Customer experience and paid advertising followed, mentioned by ** and ** percent of respondents, respectively. The success of data-reliant marketing The same study revealed that around ** percent of responding marketing professionals rated their data-driven strategies somewhat successful. Approximately ** percent said they were very successful, while **** percent deemed them ineffective. Moreover, almost half of the marketers used artificial intelligence (AI) in their data-driven efforts moderately or extensively. Only *********** reported not utilizing AI. Data-driven tactics' top challenges During that survey, marketers chose the leading challenges for executing a data-driven strategy: Targeting segmented audiences and making decisions in real time topped the ranking, respectively mentioned by ** and ** percent of respondents. Both elements are key to achieving the desired return on investment (ROI) for ad campaigns worldwide.

During a 2021 survey carried out among marketers from the United Kingdom, ** percent of respondents said they used return-on-investment (ROI) to measure the success of their email marketing campaigns. Sales ranked first, named by ** percent of respondents.

In 2023, marketing e-mails in Great Britain had an open rate of ***** percent. The unsubscribe rate stood at **** percent and the bounce rate at **** percent.

According to the survey conducted in November 2022, nearly ** percent of small businesses (SMBs) in the United States reported that Facebook delivered the highest return-on-investment (ROI) for their marketing strategies. Direct mail and email followed, each mentioned by **** and **** percent of respondents.

As of June 2024, around ** percent of marketing decision-makers surveyed worldwide said targeting segmented audiences was among the challenges for executing a data-driven strategy. Real-time decision-making and finding and maintaining quality data rounded up the top three, mentioned by ** and ** percent of respondents, respectively. According to the same study, the areas in which data-driven marketing was the most useful included email marketing and customer experience (CX).

During a 2021 survey carried out among marketers from the United Kingdom, 71 percent of respondents reported being able to calculate the value or return generated from email marketing programs. A year earlier, the share stood at 70 percent.

This statistic illustrates the result of a survey about the performance of investments in social media strategy according to e-commerce companies in Italy from 2018 to 2020. According to data provided by Casaleggio Associati, in 2020, only ** percent of the companies surveyed considered the impact of their investments on social media satisfying, while the remaining defined them as unsatisfactory or difficult.

Organic search marketing was the channel with the biggest return on investment (ROI) according to a survey of e-commerce decision makers in October 2019. Direct marketing was ranked second with ** percent of respondents claiming this channel to generate the best ROI for them.

During a 2020 survey carried out among leaders of largest ecommerce retailers in Europe, influencer marketing was found to yield the highest return on investment (ROI), named by ** percent of respondents; however, ** percent projected that by 2030, social media advertising would be the most effective channel.

During a survey among e-commerce marketing managers in Brazil released in ***********, little more than ** percent of respondents said return on investment (ROI) was their leading challenge. Almost ** percent stated that it was brand awareness.

During a survey among e-commerce marketing managers in Mexico released in August 2023, nearly 76 percent of respondents said return on investment (ROI) was their leading challenge. Little more than 15 percent stated that it was brand awareness.

Das klassische E-Mail-Marketing bietet nach Ansicht von knapp ** Prozent der befragten Personen weltweit in Zeiten von Rezession den höchsten Return on Investment, dicht gefolgt von Digitaler Werbung (** Prozent), da über diese Kanäle die spezifische Zielgruppe angesprochen werden kann. Auf Social Media setzten rund ** Prozent der Befragten. Dies ergab eine Umfrage aus dem Jahr 2022.

Die Meinung von Social Media Marketern weltweit ist gespalten, wenn es darum geht, welche Art von Content auf Social Media den höchsten Return On Investment (ROI) einbringt. Mit etwas Abstand vorn liegt "funny" Content, also lustige Inhalte - für ** Prozent der Befragten brachte diese Art von Social Media Content den höchsten ROI für Ihre Marke. Was ist Return On Investment? Der Return On Investment (ROI) ist eine wirtschaftliche Kennzahl, die den unternehmerischen Erfolg gemessen am eingesetzten Kapital widerspiegelt. Im Falle von Social Media Marketing beziehungsweise Social Commerce gibt diese Kennzahl also Aufschluss darüber, in welchem Verhältnis das eingesetzte Kapital für Werbemaßnahmen zu den resultierenden Einnahmen über die Plattform steht.