As of April 18, 2024, the United States was the country with the highest number of emails sent daily, with almost ten billion. Germany and Ireland followed, with 8.5 billion and 8.4 billion emails daily, respectively. Overall, the Netherlands, the United Kingdom, and France each had 8.3 billion emails sent per day. As of December 2023, over 241 million emails were sent worldwide within one minute.

What’s the right email frequency? What’s the potential increase in the number of conversions your email campaigns generate if you add an extra message to your schedule? The data in this table should help you find the right answers.

During a 2024 survey carried out among marketers in selected countries worldwide, generating leads was the key objectives of their e-mail marketing campaigns, cited by ** percent of respondents. Nurturing subscribers with promotional offers and setting up lifecycle e-mail automation were the following key objectives, each named by **** percent of respondents.

During a 2024 survey carried out among marketers in selected countries worldwide, newsletters were the most popular type of email marketing campaigns, with **** percent of professionals sending it out to existing and potential customers. The promotional e-mail campaigns followed with **** percent of professionals using it for their marketing purposes.

Here, we’ve gathered email marketing benchmarks by industry. You can see how your average email open, click-through, click-to-open, unsubscribe, and spam complaint rates compare against other companies in your industry.

In the second quarter of 2024, **** percent of marketing emails sent by the travel, hospitality, and entertainment (TH+E) sector were delievered to their intendended destinations. Among these, **** percent were opened.

How many of your subscribers open your emails within the first two, four, or six hours after sending? Is it the same for clicks? Here, we’re looking at how the recipients’ engagement changed over time after the campaign was sent.

What are the average email marketing results in different countries? Here’s what we’ve found.

According to a 2024 survey carried out among marketers in selected countries worldwide, the click-through-rate (CTR) - the amount of clicks that an ad receives as a share of the total number of times it has been displayed - was the most preferred metric to determine the success of e-mail marketing campaigns other than the open rate, cited by **** percent of respondents. The conversion rate - the number of viewers who converted as a share of the total number of viewers - came second, with **** percent of professionals relying on it.

Below you’ll find out how popular the use of confirmed opt-in is in different industries.

Here, we’re looking at other elements that may play a role in how you run your email marketing campaigns and the average metrics you could expect.

In the second quarter of 2024, **** percent of marketing emails sent by the financial services and insurance sector were delivered to their intended destinations. Among these, **** percent were opened.

Do individual phrases in email subject lines correlate with email campaign performance? Here we explore whether individual words have the power to make or break your email campaigns.

Email Marketing Market Outlook

According to our latest research, the global email marketing market size reached USD 13.2 billion in 2024, and is expected to grow at a robust CAGR of 11.7% from 2025 to 2033, culminating in a projected market value of USD 36.3 billion by 2033. The accelerating adoption of digital communication strategies, coupled with advancements in marketing automation and personalization technologies, is fueling this expansion. The market's growth is driven by businesses' increasing focus on customer engagement, cost-effective marketing channels, and measurable ROI, making email marketing a cornerstone of omnichannel marketing strategies worldwide.

One of the primary growth factors for the email marketing market is the rising demand for personalized and targeted communication. As consumer expectations evolve, businesses are leveraging sophisticated segmentation and automation tools to deliver customized content that resonates with individual preferences and behaviors. This shift toward hyper-personalization not only enhances customer engagement but also increases conversion rates and customer loyalty. The integration of artificial intelligence and machine learning into email marketing platforms has further enabled marketers to analyze vast datasets, predict customer needs, and optimize campaign performance in real time, solidifying email’s role as a high-ROI marketing channel.

Another significant driver is the proliferation of mobile devices and the growing penetration of the internet across emerging economies. With billions of users accessing emails on their smartphones and tablets, businesses are investing in responsive design and mobile-optimized campaigns to reach customers wherever they are. This mobile-centric approach has led to higher open and click-through rates, as users engage with content seamlessly across devices. Additionally, the expansion of e-commerce and digital services in regions such as Asia Pacific and Latin America has created new opportunities for businesses to utilize email marketing as a primary tool for customer acquisition, retention, and upselling.

The evolving regulatory landscape is also shaping the growth trajectory of the email marketing market. Stringent data privacy regulations such as GDPR in Europe, CCPA in California, and similar frameworks globally have compelled organizations to adopt transparent consent mechanisms and robust data protection practices. While compliance poses operational challenges, it has also enhanced consumer trust in email communications, leading to higher engagement rates. Companies that prioritize ethical data practices and transparent messaging are better positioned to capitalize on the growing demand for permission-based marketing, thereby driving sustainable market growth.

Regionally, North America continues to dominate the global email marketing market, accounting for the largest revenue share in 2024. The region’s mature digital ecosystem, high internet penetration, and early adoption of advanced marketing technologies have contributed to this leadership. Europe follows closely, driven by stringent regulatory frameworks and a strong emphasis on data-driven marketing. Meanwhile, Asia Pacific is emerging as the fastest-growing region, propelled by rapid digital transformation, expanding e-commerce sectors, and increasing investments in marketing automation. Latin America and the Middle East & Africa are also witnessing steady growth, supported by rising internet usage and a burgeoning SME sector eager to leverage cost-effective marketing solutions.

Component Analysis

The email marketing market is segmented by component into software and services, each playing a pivotal role in shaping the industry landscape. Email marketing software encompasses a wide range of platforms and applications that enable businesses to design, automate, and analyze email campaigns. These solutions offer features such as drag-and-drop editors, A/B testing, advanced segmentation, and analytics

In this table, you’ll see the average landing page conversions based on the subscription rate they generated across industries.

During a 2024 survey carried out among marketers in selected countries worldwide, nearly ** percent of respondents stated that their e-mail marketing campaigns had an open rate between ** and ** percent. Another **** percent shared that their open rates were above ** percent.

According to global data gathered on an e-mail marketing automation platform, automated shipping confirmation e-mails sent by e-commerce players had an open rate of ***** percent in 2024. For automated product abandonment emails, the rate stood at ***** percent.

Snapshot img

Transactional Anding Emails Market Size 2025-2029

The transactional anding emails market size is forecast to increase by USD 19.72 billion, at a CAGR of 14.2% between 2024 and 2029. The market is experiencing significant growth due to the increasing focus on audience engagement through email marketing. The market faces challenges from stringent user data protection regulations, which necessitate robust data security measures to ensure compliance and protect consumer privacy.

Major Market Trends & Insights

Asia Pacific dominated the market and accounted for a 46% share in 2023.
South Korea transactional anding emails market is expected to grow significantly over the forecast period.
Based on application, the marketing segment led the market and was valued at USD 10.92 Billion of the global revenue in 2023.
Based on end-user, the retail and e-commerce segment accounted for the largest market revenue share in 2023.

Market Size & Forecast

2024 Market Size: USD 20.93 Billion
Future Opportunities: USD 19.72 Billion
CAGR (2024-2029): 14.2%
Asia-Pacific: Largest market in 2023

The transactional email market continues to evolve, with dynamic applications across various business sectors. Entities such as order confirmation emails, account updates, and trigger-based communications remain integral to business operations. Email deliverability, a critical aspect of transactional emails, is optimized through email authentication and deliverability optimization. Small businesses and large enterprises alike leverage email marketing software and platforms for automation, email optimization, and email lifecycle management. Email engagement is enhanced through email personalization and content management. Customer journey mapping and onboarding emails facilitate smoother customer experiences. Password reset and feedback emails foster customer support and improve brand reputation.

What will be the Size of the Transactional Anding Emails Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

The transactional email market continues to evolve, with businesses increasingly relying on this communication channel to engage with their customers in real-time. Email marketing analytics plays a crucial role in optimizing click-through rates, enabling marketers to identify trends and patterns in user behavior. Email accessibility standards and can-spam compliance are essential considerations to ensure emails reach the intended audience. Email campaign tracking, smtp server configuration, and email deliverability testing are key components of email marketing best practices. Compliance with email performance metrics, email inbox placement, and email reputation management is essential to maintain a strong email presence. Email rendering issues, authentication protocols, and email api integration are critical to ensuring email deliverability and client compatibility.

Email content personalization and list segmentation help tailor messages to specific audiences, while email deliverability score and transactional email design enhance user experience. ISP email filtering, real-time email tracking, email suppression list management, and email workflow automation are essential tools for marketers seeking to improve email performance. Dynamic email content, email marketing automation, and dmarc email policy help businesses stay agile and responsive to customer needs. Email security measures, such as email unsubscribe management and spam filter bypass, are vital to maintaining a clean and effective email list. With industry growth expected to reach 14.9% by 2027, the transactional email market remains a dynamic and evolving landscape.

For instance, a retail company implemented email workflow automation and dynamic content personalization, resulting in a 30% increase in sales from their transactional emails.

How is this Transactional Anding Emails Industry segmented?

The transactional anding emails industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Marketing
  Transactions


End-user

  Retail and e-commerce
  BFSI
  Healthcare
  Travel and hospitality


Deployment

  Cloud-based
  On-premises


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Application Insights

The marketing segment is estimated to witness significant growth during the forecast period. The segment was valued at USD 10.92 billion in 2023. It continued to the largest segment at a CAGR of 10.35%.

Market

In this table, we’re looking at whether adding video content (including links to your video hosting platforms) could help you boost your engagement metrics, primarily the average click-th rough and click-to-open rates.

Email Marketing Software Market size was valued at USD 1.38 Billion in 2024 and is projected to reach USD 2.14 Billion by 2031, growing at a CAGR of 5.60% during the forecast period 2024-2031.

Global Email Marketing Software Market Drivers

Growing Adoption of Digital Marketing: Businesses increasingly recognize the importance of digital marketing strategies to reach their target audiences effectively. Email marketing, as a cost-effective and direct communication channel, plays a crucial role in digital marketing campaigns.

Rising Focus on Personalized Marketing: Personalized marketing strategies are essential for engaging customers and improving conversion rates. Email marketing software enables businesses to segment their audience and create personalized content, driving higher engagement and ROI.

Increased Use of Automation: Marketing automation is becoming more prevalent, allowing businesses to automate their email campaigns, manage workflows, and nurture leads more efficiently. Advanced email marketing software with automation features helps streamline these processes and enhance productivity.

Data-Driven Marketing Decisions: The growing emphasis on data analytics and insights in marketing drives the demand for email marketing software. These tools provide detailed metrics on campaign performance, customer behavior, and engagement, enabling businesses to make informed decisions.

Integration with CRM Systems: Integrating email marketing software with Customer Relationship Management (CRM) systems allows for seamless data flow and better management of customer interactions. This integration helps businesses build stronger relationships with their customers and tailor their marketing efforts accordingly.