This table shows the email marketing benchmarks across different industries. For each sector, we've identified the average email open rate, CTR, CTOR, unsubscribe rate, and spam complaint rate. Thanks to this data, you can compare your email marketing campaigns' results with other companies from your vertical. It's beneficial to look at the industry-level data breakdown as each sector is different. The target audience, type of communication, and competition levels all play a role in how high the average email marketing statistics are.

In 2023, emails marketing sent by companies and organisations from the tourism industry an open rate of 47.7 percent in Austria, Germany, and Switzerland. This industry had the highest open rates that year, followed by culture with 43 percent and consumer electronics with 33.8 percent. The lowest open rates were reported in the fashion industry, with 17.1 percent.

What are the average email marketing results in different countries? Here’s what we’ve found.

In 2023, marketing e-mails in the financial services sector had the highest click-to-open rate, at 15.4 percent. Publishing and communications followed, with 14.43 percent and 13.29 percent, respectively.

In 2020, the global e-mail marketing market was valued at 7.5 billion U.S. dollars and the source projected that the figure would increase to 17.9 billion by 2027. The compound annual growth rate (CAGR) for that period is expected to amount to 13.3 percent.

What’s the right email frequency? What’s the potential increase in the number of conversions your email campaigns generate if you add an extra message to your schedule? The data in this table should help you find the right answers.

In the second quarter of 2024, 98.6 percent of marketing emails sent by the travel, hospitality, and entertainment (TH+E) sector were delievered to their intendended destinations. Among these, 42.4 percent were opened.

Aong the presented sectors, email marketing click-through rates in the United Kingdom (UK) were highest in the publishing sector, at 4.1 percent. Finance and utilities sectors ranked second with 2.1 percent. Click-through rate is defined as the number of clicks an ad received divided by the number of times the ad is shown.

Below you’ll find out how popular the use of confirmed opt-in is in different industries.

Here, we’re looking at other elements that may play a role in how you run your email marketing campaigns and the average metrics you could expect.

In 2022, marketing email sent by retailers had a delivery rate of 99.3 percent. Delivery rate is calculated by dividing the number of emails that were delivered by the number of emails that were sent sent.

The global email marketing software market size reached USD 1.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3.8 Billion by 2033, exhibiting a growth rate (CAGR) of 9.06% during 2025-2033. The rising adoption of email marketing by large as well as small and medium scale businesses, the increasing trend of omnichannel marketing, and rising adoption of cloud-based business operations represent some of the key factors driving the market.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 1.7 Billion
Market Forecast in 2033	USD 3.8 Billion
Market Growth Rate 2025-2033	9.06%

IMARC Group provides an analysis of the key trends in each segment of the global email marketing software market, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on channel, deployment, application, and end use.

In this table, we’re looking at whether adding video content (including links to your video hosting platforms) could help you boost your engagement metrics, primarily the average click-th rough and click-to-open rates.

In this table, you’ll see the average landing page conversions based on the subscription rate they generated across industries.

In September 2023, the share of marketing emails sent over by the clothing sector that reached the inbox of their recipients stood at 86.76 percent and was the highest among the industries presented in the data set. For dating industry emails, the share amounted to 81.58 percent.

Businesses are transforming their go-to models to capitalize on emerging opportunities by relying more on digital strategies. As the email marketing market extends its size in the year 2024, the market is expected to accumulate US$ 16,974.36 million by the year-end.

Attributes	Key Insights
Email Marketing Market Size (2024E)	US$ 16,974.36 million
Market Valuation (2034F)	US$ 81,592.84 million
Value-based CAGR (2024 to 2034)	17%

Category-wise Email Marketing Market Analysis

Leading Component	Email Campaign Software
Value Share (2024)	24.80%

Leading Type	Cloud-based
Value Share (2024)	56.90%

Email Marketing Market Demand Analysis by Country

Countries	Forecast CAGR (2024 to 2034)
United States	17.0%
Germany	12.70%
Japan	13.40%
China	19.10%
Australia & New Zealand	16.50%

Do individual phrases in email subject lines correlate with email campaign performance? Here we explore whether individual words have the power to make or break your email campaigns.

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During a 2020 survey carried out among marketers worldwide, it was found that for every U.S. dollars invested in email marketing, brands earned 36 U.S. dollars. Among the presented industries, the ROI was highest in the retail, ecommerce, and consumer goods sector, with 45 dollars per one dollar spent.

Global Email Marketing Service Provider Services market size 2025 was XX Million. Email Marketing Service Provider Services Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.