Omnisend weighs in on the latest email marketing statistics, including open rates, click-through rates and more. Learn how to elevate your email marketing strategy.

As of August 7, 2025, the United States was the country with the highest number of emails sent daily, with almost ten billion. Germany and India followed, with 8.5 billion and 8.3 billion emails daily, respectively. Overall, Ireland, France, and the United Kingdom each had 8.3 billion emails sent per day. As of December 2024, over 251 million emails were sent worldwide within one minute.

Most Important Email Marketing Stats

Email marketing boasts an ROI of 4200%, equating to $42 for every $1 invested (Statista).

Revenue from email marketing is projected to hit $17.9 billion by 2027 (Statista).

93% of B2B marketers utilize email for content distribution (CMI).

Mobile devices account for 41% of email opens (HubSpot).

Automated emails drive 320% more revenue than non-automated ones (Campaign Monitor).

Email marketing outpe

According to a 2024 survey carried out among marketers in selected countries worldwide, the click-through-rate (CTR) - the amount of clicks that an ad receives as a share of the total number of times it has been displayed - was the most preferred metric to determine the success of e-mail marketing campaigns other than the open rate, cited by 19.7 percent of respondents. The conversion rate - the number of viewers who converted as a share of the total number of viewers - came second, with 17.9 percent of professionals relying on it.

Introduction

Email marketing statistics: Email marketing is the blueprint for a successful digital strategy in 2025. They tell us precisely where to invest our effort, whether it’s in optimizing for mobile, segmenting our lists, or automating a high-value cart abandonment series. Email Marketing isn’t just a key pillar of your strategy; for many businesses, it’s the primary driver of revenue that offers a verifiable, unmatched return on investment ROI.

Think about it: I've been in this industry for a long time, and the one constant has been the inbox. It’s a direct, private channel that has survived every social media wave and algorithm change, and the data absolutely prove its resilience and growth. Let’s get into the stats.

During a 2023 survey carried out among email marketers from the United States, the United Kingdom, and other European countries, it was found that automatic content and image generation was the most interesting application of artificial intelligence (AI) in email marketing, named by approximately 40 percent of respondents. It was closely followed by personalization of content and newsletters, mentioned by 34 percent of the interviewed.

What’s the right email frequency? What’s the potential increase in the number of conversions your email campaigns generate if you add an extra message to your schedule? The data in this table should help you find the right answers.

During a 2023 survey carried out among email marketers from the United States, the United Kingdom, and other European countries, it was found that approximately 51 percent of respondents believed that AI-supported email marketing was more effective than traditional email marketing approaches. Roughly 20 percent noticed no significant difference or said they believed it was as effective as traditional approaches.

During a 2024 survey carried out among marketers in selected countries worldwide, newsletters were the most popular type of email marketing campaigns, with 13.7 percent of professionals sending it out to existing and potential customers. The promotional e-mail campaigns followed with 12.4 percent of professionals using it for their marketing purposes.

According to Cognitive Market Research, the Global Email Marketing Software Market Size was USD XX Billion in 2023 and is set to achieve a market size of USD XX Billion by the end of 2031 growing at a CAGR of XX% from 2024 to 2031

The global Email Marketing Software market will expand significantly by XX% CAGR between 2024 and 2031.
The B2B Channel segment accounts for the largest market share and is anticipated to a healthy growth over the approaching years.
The cloud-based segment was dominating the market and had a market share of about XX% in 2023.
The small & medium enterprises sector holds the largest share and is expected to grow in the coming years as well.
Email lead-generating sales category is the market's largest contributor and is anticipated to expand at a CAGR of XX% during the projected period. 
The retail segment dominated the market and had a market share of about XX% in 2023.

Market Dynamics of the Email Marketing Software

Key Drivers of the Email Marketing Software Market

Increased Demand For Email Marketing From Various Sectors Is Driving Market Expansion

Incorporating email marketing into marketing strategies can bring substantial advantages. Foremost, the tool allows an individual to develop and nurture customer relationships which fosters brand trust and loyalty. In addition, email marketing is cost-effective for driving conversions and generating leads. Due to these reasons, many industries are adopting email marketing which leads to market growth.

Demand For Personalized And Targeted Communication Is Accelerating

Consumers require and anticipate relevant, personalized content and experience, both online and offline. To meet these demands, marketers are prioritizing email personalization to deliver a 1:1 experience that exceeds customer expectations and sets them apart. from the competition. Therefore, 74% of marketers acknowledge that focused personalization increases customer engagement and culminates in an average 20% boost in sales. (Source-https://www.campaignmonitor.com/resources/guides/personalized-email/) For Instance, According to McKinsey & Company, 71% of consumers expect personalized marketing while 76% express frustration when it's absent. They also found that brands using personalization generate 40% more revenue as compared to others. (Source-https://www.mailjet.com/blog/email-best-practices/personalized-emails/#chapter-2) According to Statista reports, 78% of marketers are using email for personalized communication (Source-https://www.mailjet.com/blog/email-best-practices/personalized-emails/#chapter-2)

Key Restraints of the Email Marketing Software Market

Data Security Issues May Impede Industry Growth 

One of the major challenges for this market is the cyber threats that include phishing attacks, malware distribution, unauthorized access to sensitive information, and more. The cybercriminals often exploit the email platforms to infiltrate networks, compromise data, and execute malicious activities. Email phishing increased by 1265% after the launch of ChatGPT in November 2022 (Slashnext,2023). Therefore, data breaches have an extensive impact on brand reputation which hampers the industry's growth. For Instance, On January 29, 2015, Anthem reported that it discovered unauthorized access to consumer information, including member names, health identification numbers, and income data. The breach was discovered by a database administrator, who noticed credentials were being used without consent. Anthem shut down the database access and required employee password resets. this data breach could affect up to 80 million people. (Source-https://www.insurance.ca.gov/0400-news/0100-press-releases/anthemcyberattack.cfm)

Opportunites in the Email Marketing Software Market

AI Integrated marketing technologies are rapidly becoming prevalent in a broad spectrum of businesses 

AI in email marketing utilizes machine learning algorithms to personalize content, optimize send times, and segment audiences. This will allow marketers to create highly targeted campaigns that address directly the needs and interests of each customer segment. AI tends to refine and update the segments to ensure that marketing efforts remain relevant and effective. Therefore, utilizing these AI-driven tools opens up new possibilities for developing compelling email campa...

Survey of 250 businesses on how much they spend on email marketing and their email marketing costs

Emailing Market Outlook

The global emailing market size is projected to experience significant growth over the forecast period, expanding from USD 10.5 billion in 2023 to an estimated USD 18.9 billion by 2032, with a compound annual growth rate (CAGR) of 6.7%. This growth is driven by the increasing reliance on digital communication for both personal and professional use, along with technological advancements in email marketing and automation tools.

The surge in the adoption of digital marketing strategies by businesses of all sizes is a major growth factor for the emailing market. Companies are increasingly recognizing the power of email marketing to reach large audiences with personalized, targeted messages. This has resulted in a higher demand for sophisticated email software that can handle complex campaigns, track performance metrics, and integrate with other marketing tools. Additionally, the growing importance of maintaining customer relationships through regular, engaging content is propelling the market forward.

Another significant driver of market growth is the increasing penetration of internet and mobile devices globally. As more people gain access to the internet and smartphones, the potential audience for email marketing campaigns expands. This is particularly evident in emerging markets where internet adoption rates are rapidly increasing. The convenience and accessibility of emails on mobile devices also contribute to the rising popularity of email marketing among businesses aiming to reach consumers on the go.

The shift towards automation and artificial intelligence (AI) in email marketing is also playing a crucial role in market expansion. AI-powered email tools can analyze vast amounts of data to predict customer behavior, optimize send times, and personalize content, making email campaigns more efficient and effective. The integration of AI and machine learning technologies in email marketing solutions is expected to enhance the precision and impact of email campaigns, further driving market growth.

Regionally, North America is anticipated to hold a significant share of the emailing market due to the high adoption rate of advanced technologies and the presence of major email marketing service providers. Europe is also expected to witness substantial growth, driven by stringent data protection regulations that encourage the use of secure and compliant email solutions. Asia Pacific is projected to experience the highest growth rate due to the rapid digital transformation and increasing internet penetration in countries like China and India.

Component Analysis

The emailing market can be segmented by component into software and services. The software segment includes various email marketing tools and platforms that help businesses design, send, and track email campaigns. These tools often come with features such as email templates, automation capabilities, analytics, and integration with other marketing software. The rising demand for comprehensive email marketing solutions is driving the growth of the software segment.

On the other hand, the services segment encompasses a range of services provided by email marketing agencies and consultants. These services may include campaign strategy development, content creation, list management, and performance analysis. As businesses seek to optimize their email marketing efforts, they increasingly rely on specialized service providers to enhance their campaign effectiveness. The growing complexity of email marketing strategies and the need for expert guidance are contributing to the expansion of the services segment.

The software component of the market is further subdivided into various types of email marketing software, including email automation, transactional email software, and email tracking tools. Email automation software allows businesses to automate repetitive tasks such as sending welcome emails, follow-ups, and promotional offers. Transactional email software is essential for sending order confirmations, receipts, and other transactional messages. Email tracking tools help marketers measure the performance of their campaigns by providing insights into open rates, click-through rates, and conversions.

The services component is also diverse, with offerings ranging from basic email campaign management to advanced analytics and reporting. Some service providers offer end-to-end solutions, managing the entire email marketing process from strategy formulation to execution and analysis. Others may specialize in specific

The email marketing software market is experiencing robust growth, driven by the increasing reliance on digital marketing strategies across diverse industries. The market's substantial size, estimated at $8 billion in 2025, reflects the enduring effectiveness of email as a direct marketing channel. A Compound Annual Growth Rate (CAGR) of approximately 12% is projected from 2025 to 2033, indicating significant expansion opportunities. This growth is fueled by several key factors: the rising adoption of sophisticated marketing automation tools within email platforms, the expanding use of email for personalized customer engagement, and the increasing importance of data analytics for optimizing email campaigns. The market's segmentation reflects the diverse needs of businesses, from small enterprises utilizing user-friendly platforms like MailChimp and Constant Contact, to large corporations leveraging advanced solutions offered by HubSpot and Pardot for complex marketing automation. Geographic expansion is another critical driver, with regions such as Asia-Pacific and Latin America showing significant growth potential due to increasing internet penetration and digital adoption. However, the market faces certain challenges. Competition among numerous established players and emerging startups necessitates continuous innovation and adaptation. Concerns regarding data privacy and email deliverability remain crucial factors impacting growth. Furthermore, the rising sophistication of spam filters and consumers' increasing aversion to unwanted emails present ongoing hurdles for marketers. The successful players will be those that prioritize user-friendly interfaces, robust analytics dashboards, compliance with data privacy regulations, and effective spam-prevention strategies. This requires a constant evolution of platform capabilities, including features like advanced personalization, AI-powered content optimization, and seamless integration with other marketing tools. The market's future is bright, with growth opportunities for companies that successfully adapt to the evolving needs of marketers and consumers alike.

The global email marketing market was valued at USD 909.2 million in 2025 and is projected to grow at a CAGR of 2.8% during the forecast period (2025-2033). The growth of the market can be attributed to the increasing need for personalized marketing campaigns and the rising popularity of email as a marketing channel. Email marketing enables businesses to target specific groups of customers with tailored messages, which can help increase conversion rates and improve return on investment (ROI). Additionally, the development of advanced email marketing technologies, such as automation and artificial intelligence (AI), are further enhancing the effectiveness of email campaigns, driving market growth. Key trends in the email marketing market include the integration of artificial intelligence (AI) to personalize email campaigns, the rise of interactive email formats, and the increasing importance of data analytics to measure and optimize email campaigns. However, the market may face restraints due to concerns over privacy and data protection regulations, spam filters, and the emergence of alternative marketing channels such as social media and messaging apps. Overall, the email marketing market is expected to witness steady growth in the coming years, led by the increasing adoption of advanced technologies and the continued effectiveness of email as a marketing channel.

Email Optimization Software Market Outlook

The global email optimization software market size was valued at approximately USD 1.5 billion in 2023 and is projected to reach around USD 4.2 billion by 2032, growing at a CAGR of 12.1% from 2024 to 2032. The market is witnessing robust growth due to the increasing importance of email marketing in business strategies and the rising need for personalized communication to enhance customer engagement and conversion rates. The shift towards digital marketing and the increasing use of automated tools to streamline email campaigns are significant factors driving this market's growth.

The adoption of email optimization software is being driven by the demand for more effective and efficient marketing strategies. Businesses are increasingly leaning towards personalized email marketing as it has proven to generate higher open and conversion rates compared to traditional methods. The ability to segment audiences and tailor messages specifically enhances customer experience, leading to a higher return on investment. Additionally, advancements in artificial intelligence and machine learning have further propelled the market, enabling more sophisticated analytics and optimization techniques that improve campaign performance.

Another critical growth factor is the increasing reliance on data-driven decision-making. Email optimization software often comes with robust analytics tools that provide deep insights into customer behavior and campaign performance. Marketers can leverage these insights to fine-tune their strategies, making data-driven adjustments that increase the efficiency and effectiveness of email campaigns. The integration of predictive analytics and AI-driven insights allows businesses to anticipate customer needs and preferences, thereby enhancing the relevance and timeliness of email communication.

The growing trend of mobile email usage is also contributing significantly to the market growth. With a substantial portion of emails being opened on mobile devices, there is a pressing need for emails to be optimized for mobile viewing. Email optimization software facilitates the creation of mobile-friendly emails, ensuring that the content is accessible and engaging regardless of the device used by the recipient. This capability is particularly crucial for reaching a broader audience and improving the overall engagement rate of email campaigns.

Email Applications play a pivotal role in the realm of email optimization software, offering a range of functionalities that enhance the efficiency and effectiveness of email marketing campaigns. These applications provide businesses with tools to manage and organize their email communications seamlessly, ensuring that messages are delivered to the right audience at the right time. With features such as scheduling, automation, and integration with other marketing platforms, email applications streamline the process of creating and sending personalized emails. This not only saves time but also improves the accuracy and impact of email marketing efforts. As businesses continue to prioritize digital communication, the demand for robust email applications is expected to rise, driving further innovation and development in this area.

Component Analysis

The email optimization software market can be segmented into software and services. The software segment includes tools and platforms that businesses use to design, send, and analyze email campaigns. These tools often come with a variety of features such as email templates, A/B testing, and analytics dashboards. The software segment is expected to dominate the market due to the increasing adoption of cloud-based solutions and the continuous evolution of software capabilities, which make it easier for businesses to manage their email marketing efforts efficiently.

Within the software segment, there is a growing trend towards integrated platforms that offer a comprehensive suite of tools for email marketing. These platforms enable businesses to execute end-to-end email campaigns, from design and personalization to delivery and analytics. The integration of advanced features such as AI-driven personalization and predictive analytics is enhancing the value proposition of these software solutions, driving their adoption across various industries. Additionally, the affordability and scalability of cloud-based software are making it accessible to small and medium enterprises (SMEs), further boosting market growth.

What are the average email marketing results in different countries? Here’s what we’ve found.

In 2024, around 48 percent of marketing professionals from selected countries worldwide sent out more than half of their e-mail marketing campaigns with subject line personalization included. Another 9.5 percent of respondents did not send any e-mails with personalized subject lines.

Email Marketing Market Outlook

According to our latest research, the global email marketing market size reached USD 13.2 billion in 2024, and is expected to grow at a robust CAGR of 11.7% from 2025 to 2033, culminating in a projected market value of USD 36.3 billion by 2033. The accelerating adoption of digital communication strategies, coupled with advancements in marketing automation and personalization technologies, is fueling this expansion. The market's growth is driven by businesses' increasing focus on customer engagement, cost-effective marketing channels, and measurable ROI, making email marketing a cornerstone of omnichannel marketing strategies worldwide.

One of the primary growth factors for the email marketing market is the rising demand for personalized and targeted communication. As consumer expectations evolve, businesses are leveraging sophisticated segmentation and automation tools to deliver customized content that resonates with individual preferences and behaviors. This shift toward hyper-personalization not only enhances customer engagement but also increases conversion rates and customer loyalty. The integration of artificial intelligence and machine learning into email marketing platforms has further enabled marketers to analyze vast datasets, predict customer needs, and optimize campaign performance in real time, solidifying emailÂ’s role as a high-ROI marketing channel.

Another significant driver is the proliferation of mobile devices and the growing penetration of the internet across emerging economies. With billions of users accessing emails on their smartphones and tablets, businesses are investing in responsive design and mobile-optimized campaigns to reach customers wherever they are. This mobile-centric approach has led to higher open and click-through rates, as users engage with content seamlessly across devices. Additionally, the expansion of e-commerce and digital services in regions such as Asia Pacific and Latin America has created new opportunities for businesses to utilize email marketing as a primary tool for customer acquisition, retention, and upselling.

The evolving regulatory landscape is also shaping the growth trajectory of the email marketing market. Stringent data privacy regulations such as GDPR in Europe, CCPA in California, and similar frameworks globally have compelled organizations to adopt transparent consent mechanisms and robust data protection practices. While compliance poses operational challenges, it has also enhanced consumer trust in email communications, leading to higher engagement rates. Companies that prioritize ethical data practices and transparent messaging are better positioned to capitalize on the growing demand for permission-based marketing, thereby driving sustainable market growth.

Regionally, North America continues to dominate the global email marketing market, accounting for the largest revenue share in 2024. The regionÂ’s mature digital ecosystem, high internet penetration, and early adoption of advanced marketing technologies have contributed to this leadership. Europe follows closely, driven by stringent regulatory frameworks and a strong emphasis on data-driven marketing. Meanwhile, Asia Pacific is emerging as the fastest-growing region, propelled by rapid digital transformation, expanding e-commerce sectors, and increasing investments in marketing automation. Latin America and the Middle East & Africa are also witnessing steady growth, supported by rising internet usage and a burgeoning SME sector eager to leverage cost-effective marketing solutions.

As businesses strive to enhance their email marketing strategies, the integration of Author Emailing Tools has become increasingly vital. These tools empower authors and content creators to streamline their communication processes, allowing for more personalized and engaging interactions with their audience. By leveraging advanced features such as automated follow-ups, segmentation, and analytics, authors can effectively manage their subscriber lists and tailor their messages to meet the unique preferences of their readers. This not only enhances audience engagement but also fosters a sense of community and loyalty among subscribers. As the demand for high-quality, personalized content continues to rise, the adoption of Author Emailing Tools is ex

The global email newsletter software market is experiencing robust growth, driven by the increasing need for businesses of all sizes to engage with customers effectively through targeted email marketing campaigns. The market, estimated at $5 billion in 2025, is projected to witness a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching a value exceeding $15 billion by 2033. This expansion is fueled by several key factors. The rise of e-commerce and the increasing reliance on digital marketing strategies have significantly boosted demand for sophisticated email newsletter platforms offering features such as automation, personalization, analytics, and A/B testing. Furthermore, the growing adoption of cloud-based solutions offers scalability and cost-effectiveness, driving wider market penetration across various industry verticals, including SMEs and large enterprises. The market is segmented by deployment type (cloud-based and on-premises) and user type (large enterprises and SMEs), with cloud-based solutions dominating due to their accessibility and flexibility. Competition is fierce, with established players like Mailchimp, Constant Contact, and GetResponse vying for market share against emerging competitors offering innovative features and pricing models. However, challenges such as increasing email deliverability issues, evolving data privacy regulations, and the need for continuous improvement in email marketing strategies pose potential restraints on market growth. The geographic distribution of the email newsletter software market is broad, with North America currently holding a significant market share due to high technology adoption and the presence of major players. However, growth in Asia-Pacific and other emerging regions is expected to accelerate, driven by rising internet penetration and increasing digital literacy. The continued evolution of email marketing technologies, such as AI-powered personalization and predictive analytics, will further shape market dynamics, creating opportunities for innovative companies to disrupt the market and cater to evolving customer expectations. This presents both challenges and opportunities for existing players, requiring continuous innovation and adaptation to maintain a competitive edge. Future growth will be shaped by technological advancements, evolving customer preferences, and the ability of providers to effectively address data privacy and security concerns.

Email Optimization Market Outlook

In 2023, the global email optimization market size was valued at approximately USD 2.5 billion and is anticipated to reach USD 6.9 billion by 2032, reflecting a compound annual growth rate (CAGR) of 11.7% during the forecast period. The increased focus on personalized customer engagement and the burgeoning demand for data-driven marketing strategies are some of the key factors propelling the growth of this market. As organizations worldwide continue to strive for enhanced customer relationship management, email optimization tools and services are becoming indispensable assets, driving market expansion at a substantial pace.

The primary growth factor for the email optimization market is the growing emphasis on personalized communication strategies within marketing frameworks. Businesses are investing heavily in tools that allow for dynamic content creation and personalized email campaigns to increase engagement rates. This personalized approach not only enhances the customer experience but also significantly boosts conversion rates and customer loyalty. As a result, companies across various sectors are increasingly adopting email optimization solutions to harness these benefits, creating a robust demand in the market.

Another prominent driver is the advancement in artificial intelligence and machine learning technologies, which are being integrated into email optimization solutions. These technologies enable more sophisticated analytics and automation, allowing businesses to predict customer behaviors and preferences more accurately. This capability helps in the creation of highly targeted email campaigns that can lead to improved open and click-through rates. As AI and machine learning technologies become more accessible and affordable, their integration into email marketing strategies is expected to drive significant market growth in the coming years.

The rise of data analytics in marketing is also a crucial factor contributing to the growth of the email optimization market. Companies are increasingly recognizing the value of data-driven insights in crafting their marketing strategies, which includes optimizing email campaigns. The ability to track and analyze customer interactions and behaviors provides businesses with the information needed to fine-tune their email marketing strategies for maximum impact. This trend is particularly evident in sectors such as retail and BFSI, where customer engagement is paramount, and is expected to continue driving the adoption of email optimization solutions.

Regionally, North America is expected to hold the largest share of the email optimization market, driven by the presence of major technology companies and a high adoption rate of advanced marketing solutions. The Asia Pacific region, however, is poised for the fastest growth, with a projected CAGR of over 13%, as businesses in this region increasingly adopt digital marketing technologies to cater to a rapidly expanding customer base. This growth is further fueled by the increasing penetration of the internet and smartphones, enabling more consumers to engage with digital content, including emails. Europe is also a significant market, with steady growth expected due to the increasing emphasis on data privacy and GDPR compliance, which necessitates the use of optimized and compliant email solutions.

The evolution of Email Template Builder Software is revolutionizing how businesses approach email marketing. These tools provide marketers with the ability to design visually appealing and responsive email templates without the need for extensive coding knowledge. By offering drag-and-drop interfaces and a wide range of customizable elements, email template builders empower marketers to create professional-grade emails that align with their brand identity. This capability is particularly valuable in today's competitive market, where the visual appeal and functionality of an email can significantly impact engagement rates. As businesses continue to prioritize personalized and aesthetically pleasing communication, the demand for sophisticated email template builder software is expected to grow, further driving the expansion of the email optimization market.

Component Analysis

In the component segment of the email optimization market, software solutions dominate due to their capability to provide comprehensive tools that enhance email marketing strategies. Software solutions encompass a variety of features such as