This table shows the email marketing benchmarks across different industries. For each sector, we've identified the average email open rate, CTR, CTOR, unsubscribe rate, and spam complaint rate. Thanks to this data, you can compare your email marketing campaigns' results with other companies from your vertical. It's beneficial to look at the industry-level data breakdown as each sector is different. The target audience, type of communication, and competition levels all play a role in how high the average email marketing statistics are.

In 2023, emails marketing sent by companies and organisations from the tourism industry an open rate of 47.7 percent in Austria, Germany, and Switzerland. This industry had the highest open rates that year, followed by culture with 43 percent and consumer electronics with 33.8 percent. The lowest open rates were reported in the fashion industry, with 17.1 percent.

What’s the right email frequency? What’s the potential increase in the number of conversions your email campaigns generate if you add an extra message to your schedule? The data in this table should help you find the right answers.

In 2023, marketing e-mails in the financial services sector had the highest click-to-open rate, at **** percent. Publishing and communications followed, with ***** percent and ***** percent, respectively.

In the second quarter of 2024, **** percent of marketing emails sent by the travel, hospitality, and entertainment (TH+E) sector were delievered to their intendended destinations. Among these, **** percent were opened.

In 2022, marketing email sent by retailers had a delivery rate of 99.3 percent. Delivery rate is calculated by dividing the number of emails that were delivered by the number of emails that were sent sent.

What are the average email marketing results in different countries? Here’s what we’ve found.

Here, we’re looking at other elements that may play a role in how you run your email marketing campaigns and the average metrics you could expect.

In the second quarter of 2024, 99.1 percent of marketing emails sent by the financial services and insurance sector were delievered to their intendended destinations. Among these, 45.1 percent were opened.

With 39.5 percent, the finance industry in the United Kingdom (UK) enjoyed the highest open rate of its marketing emails among the sectors presented in 2022. Open rate is defined as the share of emails opened out of the total number of emails delivered.

In this table, we’re looking at whether adding video content (including links to your video hosting platforms) could help you boost your engagement metrics, primarily the average click-th rough and click-to-open rates.

In this table, you’ll see the average landing page conversions based on the subscription rate they generated across industries.

In December 2024, the share of marketing emails sent over by the home and garden sector that reached the inbox of their recipients stood at ***** percent and was the highest among the industries presented in the data set. For job and career industry emails, the share amounted to ***** percent.

Premium B2C Consumer Database - 269+ Million US Records

Supercharge your B2C marketing campaigns with comprehensive consumer database, featuring over 269 million verified US consumer records. Our 20+ year data expertise delivers higher quality and more extensive coverage than competitors.

Core Database Statistics

Consumer Records: Over 269 million

Email Addresses: Over 160 million (verified and deliverable)

Phone Numbers: Over 76 million (mobile and landline)

Mailing Addresses: Over 116,000,000 (NCOA processed)

Geographic Coverage: Complete US (all 50 states)

Compliance Status: CCPA compliant with consent management

Targeting Categories Available

Demographics: Age ranges, education levels, occupation types, household composition, marital status, presence of children, income brackets, and gender (where legally permitted)

Geographic: Nationwide, state-level, MSA (Metropolitan Service Area), zip code radius, city, county, and SCF range targeting options

Property & Dwelling: Home ownership status, estimated home value, years in residence, property type (single-family, condo, apartment), and dwelling characteristics

Financial Indicators: Income levels, investment activity, mortgage information, credit indicators, and wealth markers for premium audience targeting

Lifestyle & Interests: Purchase history, donation patterns, political preferences, health interests, recreational activities, and hobby-based targeting

Behavioral Data: Shopping preferences, brand affinities, online activity patterns, and purchase timing behaviors

Multi-Channel Campaign Applications

Deploy across all major marketing channels:

Email marketing and automation

Social media advertising

Search and display advertising (Google, YouTube)

Direct mail and print campaigns

Telemarketing and SMS campaigns

Programmatic advertising platforms

Data Quality & Sources

Our consumer data aggregates from multiple verified sources:

Public records and government databases

Opt-in subscription services and registrations

Purchase transaction data from retail partners

Survey participation and research studies

Online behavioral data (privacy compliant)

Technical Delivery Options

File Formats: CSV, Excel, JSON, XML formats available

Delivery Methods: Secure FTP, API integration, direct download

Processing: Real-time NCOA, email validation, phone verification

Custom Selections: 1,000+ selectable demographic and behavioral attributes

Minimum Orders: Flexible based on targeting complexity

Unique Value Propositions

Dual Spouse Targeting: Reach both household decision-makers for maximum impact

Cross-Platform Integration: Seamless deployment to major ad platforms

Real-Time Updates: Monthly data refreshes ensure maximum accuracy

Advanced Segmentation: Combine multiple targeting criteria for precision campaigns

Compliance Management: Built-in opt-out and suppression list management

Ideal Customer Profiles

E-commerce retailers seeking customer acquisition

Financial services companies targeting specific demographics

Healthcare organizations with compliant marketing needs

Automotive dealers and service providers

Home improvement and real estate professionals

Insurance companies and agents

Subscription services and SaaS providers

Performance Optimization Features

Lookalike Modeling: Create audiences similar to your best customers

Predictive Scoring: Identify high-value prospects using AI algorithms

Campaign Attribution: Track performance across multiple touchpoints

A/B Testing Support: Split audiences for campaign optimization

Suppression Management: Automatic opt-out and DNC compliance

Pricing & Volume Options

Flexible pricing structures accommodate businesses of all sizes:

Pay-per-record for small campaigns

Volume discounts for large deployments

Subscription models for ongoing campaigns

Custom enterprise pricing for high-volume users

Data Compliance & Privacy

VIA.tools maintains industry-leading compliance standards:

CCPA (California Consumer Privacy Act) compliant

CAN-SPAM Act adherence for email marketing

TCPA compliance for phone and SMS campaigns

Regular privacy audits and data governance reviews

Transparent opt-out and data deletion processes

Getting Started

Our data specialists work with you to:

1. Define your target audience criteria

2. Recommend optimal data selections

3. Provide sample data for testing

4. Configure delivery methods and formats

5. Implement ongoing campaign optimization

Why We Lead the Industry

With over two decades of data industry experience, we combine extensive database coverage with advanced targeting capabilities. Our commitment to data quality, compliance, and customer success has made us the preferred choice for businesses seeking superior B2C marketing performance.

Contact our team to discuss your specific targeting requirements and receive custom pricing for your marketing objectives.

In 2020, the global e-mail marketing market was valued at *** billion U.S. dollars and the source projected that the figure would increase to **** billion by 2027. The compound annual growth rate (CAGR) for that period is expected to amount to **** percent.

Do individual phrases in email subject lines correlate with email campaign performance? Here we explore whether individual words have the power to make or break your email campaigns.

Success.ai delivers unparalleled access to Retail Store Data for Asia’s retail and e-commerce sectors, encompassing subcategories such as ecommerce data, ecommerce merchant data, ecommerce market data, and company data. Whether you’re targeting emerging markets or established players, our solutions provide the tools to connect with decision-makers, analyze market trends, and drive strategic growth. With continuously updated datasets and AI-validated accuracy, Success.ai ensures your data is always relevant and reliable.

Key Features of Success.ai's Retail Store Data for Retail & E-commerce in Asia:

Extensive Business Profiles: Access detailed profiles for 70M+ companies across Asia’s retail and e-commerce sectors. Profiles include firmographic data, revenue insights, employee counts, and operational scope.

Ecommerce Data: Gain insights into online marketplaces, customer demographics, and digital transaction patterns to refine your strategies.

Ecommerce Merchant Data: Understand vendor performance, supply chain metrics, and operational details to optimize partnerships.

Ecommerce Market Data: Analyze purchasing trends, regional preferences, and market demands to identify growth opportunities.

Contact Data for Decision-Makers: Reach key stakeholders, such as CEOs, marketing executives, and procurement managers. Verified contact details include work emails, phone numbers, and business addresses.

Real-Time Accuracy: AI-powered validation ensures a 99% accuracy rate, keeping your outreach efforts efficient and impactful.

Compliance and Ethics: All data is ethically sourced and fully compliant with GDPR and other regional data protection regulations.

Why Choose Success.ai for Retail Store Data?

Best Price Guarantee: We deliver industry-leading value with the most competitive pricing for comprehensive retail store data.

Customizable Solutions: Tailor your data to meet specific needs, such as targeting particular regions, industries, or company sizes.

Scalable Access: Our data solutions are built to grow with your business, supporting small startups to large-scale enterprises.

Seamless Integration: Effortlessly incorporate our data into your existing CRM, marketing, or analytics platforms.

Comprehensive Use Cases for Retail Store Data:

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Identify potential partners, distributors, and clients to expand your footprint in Asia’s dynamic retail and e-commerce markets. Use detailed profiles to assess market opportunities and risks.

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Leverage ecommerce data and consumer insights to craft highly targeted campaigns. Connect directly with decision-makers for precise and effective communication.

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Analyze competitors’ operations, market positioning, and consumer strategies to refine your business plans and gain a competitive edge.

1. Supplier and Vendor Selection:

Evaluate potential suppliers or vendors using ecommerce merchant data, including financial health, operational details, and contact data.

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Enhance customer loyalty programs and retention strategies by leveraging ecommerce market data and purchasing trends.

APIs to Amplify Your Results:

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Retailers: Expand your supply chain, identify new markets, and connect with key partners in the e-commerce ecosystem.

E-commerce Platforms: Optimize your vendor and partner selection with verified profiles and operational insights.

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Consultants: Provide data-driven recommendations to clients with access to comprehensive company data and market trends.

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70M+ Business Profiles: Access an extensive and detailed database of companies across Asia’s retail and e-commerce sectors.

Global Compliance: All data is sourced ethically and adheres to international data privacy standards, including GDPR.

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Dedicated Support: Our team of experts is available to help you maximize the value of our data solutions.

Empower Your Business with Success.ai:

Success.ai’s Retail Store Data for the retail and e-commerce sectors in Asia provides the insights and connections needed to thrive in this competitive market. Whether you’re entering a new region, launching a targeted campaign, or analyzing market trends, our data solutions ensure measurable success.

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Below you’ll find out how popular the use of confirmed opt-in is in different industries.

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Transactional Anding Emails Market Size 2025-2029

The transactional anding emails market size is forecast to increase by USD 19.72 billion, at a CAGR of 14.2% between 2024 and 2029.

The market is experiencing significant growth due to the increasing focus on audience engagement through email marketing. This trend is driven by the effectiveness of email marketing in delivering personalized and targeted content to customers. Furthermore, the use of interactive elements in marketing emails, such as videos, animations, and gamification, is on the rise, enhancing user experience and increasing engagement rates. However, the market faces challenges from stringent user data protection regulations, which necessitate robust data security measures to ensure compliance and protect consumer privacy.
Companies seeking to capitalize on market opportunities and navigate these challenges effectively must prioritize data security and privacy, while also leveraging innovative interactive email elements to engage their audience and stand out from competitors.

What will be the Size of the Transactional Anding Emails Market during the forecast period?

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The transactional email market continues to evolve, with dynamic applications across various business sectors. Entities such as order confirmation emails, account updates, and trigger-based communications remain integral to business operations. Email deliverability, a critical aspect of transactional emails, is optimized through email authentication and deliverability optimization. Small businesses and large enterprises alike leverage email marketing software and platforms for automation, email optimization, and email lifecycle management. Email engagement is enhanced through email personalization and content management. Customer journey mapping and onboarding emails facilitate smoother customer experiences. Password reset and feedback emails foster customer support and improve brand reputation.
Win-back emails and abandonment cart communications re-engage customers, while email reporting and analytics provide valuable insights. Email marketing and email service providers offer advanced email segmentation and workflow automation. Promotional emails and lead nurturing emails generate sales opportunities. Shipping notifications and survey emails gather essential data. Email templates streamline communication and maintain brand consistency. The email market's continuous evolution includes email spam filters, email reputations, and email tracking. These technologies ensure effective communication while maintaining email deliverability and engagement. Overall, the transactional email market's dynamic nature drives innovation and growth across industries.

How is this Transactional Anding Emails Industry segmented?

The transactional anding emails industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Marketing
  Transactions


End-user

  Retail and e-commerce
  BFSI
  Healthcare
  Travel and hospitality


Deployment

  Cloud-based
  On-premises


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Application Insights

The marketing segment is estimated to witness significant growth during the forecast period.

Marketing emails play a crucial role in businesses' communication strategies, serving both promotional and transactional purposes. Transactional emails, such as order confirmations and account updates, are automated and personalized, enhancing customer experience. Trigger-based emails, like win-back and onboarding messages, engage customers at various stages of the customer journey. Email design and content management are essential for creating visually appealing and effective emails. Small businesses and large enterprises alike leverage email marketing platforms and email service providers for email optimization, deliverability, and segmentation. Automation emails, including password resets and shipping notifications, streamline operations and improve customer service. Email analytics and reporting provide valuable insights into email performance and user behavior.

Promotional emails, customer support emails, and survey emails are essential for brand awareness, lead nurturing, and gathering feedback. Email marketing software offers various tools and features to help businesses manage their email marketing efforts effectively. Email deliverability optimization ensures that emails reach the intended audience, while email lifecycle management helps businesses maintain a consistent and effective email communication strategy. Email marketing is a

Email Marketing Software Market size was valued at USD 1.38 Billion in 2024 and is projected to reach USD 2.14 Billion by 2031, growing at a CAGR of 5.60% during the forecast period 2024-2031.

Global Email Marketing Software Market Drivers

Growing Adoption of Digital Marketing: Businesses increasingly recognize the importance of digital marketing strategies to reach their target audiences effectively. Email marketing, as a cost-effective and direct communication channel, plays a crucial role in digital marketing campaigns.

Rising Focus on Personalized Marketing: Personalized marketing strategies are essential for engaging customers and improving conversion rates. Email marketing software enables businesses to segment their audience and create personalized content, driving higher engagement and ROI.

Increased Use of Automation: Marketing automation is becoming more prevalent, allowing businesses to automate their email campaigns, manage workflows, and nurture leads more efficiently. Advanced email marketing software with automation features helps streamline these processes and enhance productivity.

Data-Driven Marketing Decisions: The growing emphasis on data analytics and insights in marketing drives the demand for email marketing software. These tools provide detailed metrics on campaign performance, customer behavior, and engagement, enabling businesses to make informed decisions.

Integration with CRM Systems: Integrating email marketing software with Customer Relationship Management (CRM) systems allows for seamless data flow and better management of customer interactions. This integration helps businesses build stronger relationships with their customers and tailor their marketing efforts accordingly.