According to a 2024 survey carried out among marketers in selected countries worldwide, the click-through-rate (CTR) - the amount of clicks that an ad receives as a share of the total number of times it has been displayed - was the most preferred metric to determine the success of e-mail marketing campaigns other than the open rate, cited by 19.7 percent of respondents. The conversion rate - the number of viewers who converted as a share of the total number of viewers - came second, with 17.9 percent of professionals relying on it.

During a 2023 survey carried out among email marketers from the United States, the United Kingdom, and other European countries, it was found that approximately 51 percent of respondents believed that AI-supported email marketing was more effective than traditional email marketing approaches. Roughly 20 percent noticed no significant difference or said they believed it was as effective as traditional approaches.

In 2024, nearly 33 percent of marketing professionals reported a two time improvement rate in their e-mail marketing campaigns' return on investment (ROI) rates. Another 13.7 percent marked a three times larger ROI rate, whereas 23.3 percent of marketers noticed no ROI improvement.

Omnisend weighs in on the latest email marketing statistics, including open rates, click-through rates and more. Learn how to elevate your email marketing strategy.

During a 2023 survey carried out among email marketers from the United States, the United Kingdom, and other European countries, it was found that automatic content and image generation was the most interesting application of artificial intelligence (AI) in email marketing, named by approximately 40 percent of respondents. It was closely followed by personalization of content and newsletters, mentioned by 34 percent of the interviewed.

What are the average email marketing results in different countries? Here’s what we’ve found.

Here, we’ve gathered email marketing benchmarks by industry. You can see how your average email open, click-through, click-to-open, unsubscribe, and spam complaint rates compare against other companies in your industry.

In 2022, around 67 percent of marketers from around the world stated that their e-mail marketing campaigns had an increased open rate compared to what they observed in 2021. Another 23 percent shared that they experienced no changes in the open rates of their e-mail campaigns.

What’s the right email frequency? What’s the potential increase in the number of conversions your email campaigns generate if you add an extra message to your schedule? The data in this table should help you find the right answers.

During a 2024 survey carried out among marketers in selected countries worldwide, newsletters were the most popular type of email marketing campaigns, with 13.7 percent of professionals sending it out to existing and potential customers. The promotional e-mail campaigns followed with 12.4 percent of professionals using it for their marketing purposes.

Global Email Address & Contact B2B Email Data Solutions: 293M+ Verified Emails and Phone Numbers for B2B Email outreach. Boost your marketing and sales strategies with Forager.ai's Global Contact Data and Email address Data. Our comprehensive database offers access to over 293 million verified email addresses, along with phone number data and detailed B2B Email data and contact information. Whether you're focused on expanding your B2B Email outreach or improving lead generation, our solutions provide the tools you need to engage decision-makers and drive success.

Designed to support your Email data-driven marketing efforts, Forager.ai delivers valuable insights with email data, phone number data, and contact details for both B2B and B2C audiences. Build meaningful connections and leverage high-quality, verified Email data to execute precise and effective outreach strategies.

Core Features of Forager.ai B2B Email Data Solutions: Targeted B2B Email Data: Gain access to a diverse collection of email addresses that help you execute personalized email campaigns targeting key decision-makers across industries.

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Strategic Applications of Forager.ai Data: Online Marketing & Campaigns: Utilize our email address data and phone number information to run targeted online marketing campaigns, increasing conversion rates and boosting outreach effectiveness.

Database Enrichment: Improve your sales databases and CRM systems by enriching them with accurate and up-to-date contact data, supporting more informed decision-making.

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Unlock the Power of Verified Email (Personal Email data & Business Email data) Contact Data with Forager.ai Explore the potential of our 293M+ verified email addresses and phone numbers to elevate your B2B email marketing, sales outreach, and data-driven initiatives. Our contact data solutions are tailored to support your lead generation, sales pipeline, and competitive intelligence efforts, giving you the tools to execute more effective and impactful campaigns.

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Do individual phrases in email subject lines correlate with email campaign performance? Here we explore whether individual words have the power to make or break your email campaigns.

In 2024, around 48 percent of marketing professionals from selected countries worldwide sent out more than half of their e-mail marketing campaigns with subject line personalization included. Another 9.5 percent of respondents did not send any e-mails with personalized subject lines.

How many of your subscribers open your emails within the first two, four, or six hours after sending? Is it the same for clicks? Here, we’re looking at how the recipients’ engagement changed over time after the campaign was sent.

The email marketing software market is experiencing robust growth, driven by the increasing reliance on digital marketing strategies across diverse industries. The market's substantial size, estimated at $8 billion in 2025, reflects the enduring effectiveness of email as a direct marketing channel. A Compound Annual Growth Rate (CAGR) of approximately 12% is projected from 2025 to 2033, indicating significant expansion opportunities. This growth is fueled by several key factors: the rising adoption of sophisticated marketing automation tools within email platforms, the expanding use of email for personalized customer engagement, and the increasing importance of data analytics for optimizing email campaigns. The market's segmentation reflects the diverse needs of businesses, from small enterprises utilizing user-friendly platforms like MailChimp and Constant Contact, to large corporations leveraging advanced solutions offered by HubSpot and Pardot for complex marketing automation. Geographic expansion is another critical driver, with regions such as Asia-Pacific and Latin America showing significant growth potential due to increasing internet penetration and digital adoption. However, the market faces certain challenges. Competition among numerous established players and emerging startups necessitates continuous innovation and adaptation. Concerns regarding data privacy and email deliverability remain crucial factors impacting growth. Furthermore, the rising sophistication of spam filters and consumers' increasing aversion to unwanted emails present ongoing hurdles for marketers. The successful players will be those that prioritize user-friendly interfaces, robust analytics dashboards, compliance with data privacy regulations, and effective spam-prevention strategies. This requires a constant evolution of platform capabilities, including features like advanced personalization, AI-powered content optimization, and seamless integration with other marketing tools. The market's future is bright, with growth opportunities for companies that successfully adapt to the evolving needs of marketers and consumers alike.

Here, we’re looking at other elements that may play a role in how you run your email marketing campaigns and the average metrics you could expect.

Emailing Market Outlook

The global emailing market size is projected to experience significant growth over the forecast period, expanding from USD 10.5 billion in 2023 to an estimated USD 18.9 billion by 2032, with a compound annual growth rate (CAGR) of 6.7%. This growth is driven by the increasing reliance on digital communication for both personal and professional use, along with technological advancements in email marketing and automation tools.

The surge in the adoption of digital marketing strategies by businesses of all sizes is a major growth factor for the emailing market. Companies are increasingly recognizing the power of email marketing to reach large audiences with personalized, targeted messages. This has resulted in a higher demand for sophisticated email software that can handle complex campaigns, track performance metrics, and integrate with other marketing tools. Additionally, the growing importance of maintaining customer relationships through regular, engaging content is propelling the market forward.

Another significant driver of market growth is the increasing penetration of internet and mobile devices globally. As more people gain access to the internet and smartphones, the potential audience for email marketing campaigns expands. This is particularly evident in emerging markets where internet adoption rates are rapidly increasing. The convenience and accessibility of emails on mobile devices also contribute to the rising popularity of email marketing among businesses aiming to reach consumers on the go.

The shift towards automation and artificial intelligence (AI) in email marketing is also playing a crucial role in market expansion. AI-powered email tools can analyze vast amounts of data to predict customer behavior, optimize send times, and personalize content, making email campaigns more efficient and effective. The integration of AI and machine learning technologies in email marketing solutions is expected to enhance the precision and impact of email campaigns, further driving market growth.

Regionally, North America is anticipated to hold a significant share of the emailing market due to the high adoption rate of advanced technologies and the presence of major email marketing service providers. Europe is also expected to witness substantial growth, driven by stringent data protection regulations that encourage the use of secure and compliant email solutions. Asia Pacific is projected to experience the highest growth rate due to the rapid digital transformation and increasing internet penetration in countries like China and India.

Component Analysis

The emailing market can be segmented by component into software and services. The software segment includes various email marketing tools and platforms that help businesses design, send, and track email campaigns. These tools often come with features such as email templates, automation capabilities, analytics, and integration with other marketing software. The rising demand for comprehensive email marketing solutions is driving the growth of the software segment.

On the other hand, the services segment encompasses a range of services provided by email marketing agencies and consultants. These services may include campaign strategy development, content creation, list management, and performance analysis. As businesses seek to optimize their email marketing efforts, they increasingly rely on specialized service providers to enhance their campaign effectiveness. The growing complexity of email marketing strategies and the need for expert guidance are contributing to the expansion of the services segment.

The software component of the market is further subdivided into various types of email marketing software, including email automation, transactional email software, and email tracking tools. Email automation software allows businesses to automate repetitive tasks such as sending welcome emails, follow-ups, and promotional offers. Transactional email software is essential for sending order confirmations, receipts, and other transactional messages. Email tracking tools help marketers measure the performance of their campaigns by providing insights into open rates, click-through rates, and conversions.

The services component is also diverse, with offerings ranging from basic email campaign management to advanced analytics and reporting. Some service providers offer end-to-end solutions, managing the entire email marketing process from strategy formulation to execution and analysis. Others may specialize in specific

The global email marketing platform market is experiencing robust growth, driven by the increasing adoption of digital marketing strategies across various industries. While the exact market size for 2025 isn't provided, considering the typical size and growth of this sector, a reasonable estimate would place it around $8 billion (USD). This market is projected to maintain a Compound Annual Growth Rate (CAGR) of approximately 15% from 2025 to 2033, indicating significant future expansion. Key drivers include the rising demand for personalized marketing campaigns, improved email deliverability rates, enhanced analytics capabilities offering better ROI measurement, and the growing integration of email marketing with other digital channels like social media and CRM systems. The market is segmented by platform type (e.g., cloud-based, on-premise), pricing model (e.g., freemium, subscription), and industry vertical.
The continuing trends shaping this market include the increasing sophistication of email marketing automation, a rising focus on mobile optimization for email campaigns, a surge in demand for AI-powered personalization features, and growing concerns around email security and compliance. Despite its growth, the market faces challenges such as increasing competition among numerous providers, the evolving landscape of email regulations (e.g., GDPR, CCPA), and the need for businesses to continually adapt their email strategies to avoid deliverability issues and maintain high engagement rates. Major players like Mailchimp, Constant Contact, and SendGrid are actively innovating and expanding their offerings to capitalize on these trends and maintain their market share within this dynamic and competitive landscape.

According to Cognitive Market Research, the global Email Optimization Software Market size is USD 1458.20 million in 2024 and will expand at a compound annual growth rate (CAGR) of 12.60% from 2024 to 2031. North America held the major market of more than 40% of the global revenue with a market size of USD 583.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.8% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 437.46 million. Asia Pacific held the market of around 23% of the global revenue with a market size of USD 335.39 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.6% from 2024 to 2031. Latin America market of more than 5% of the global revenue with a market size of USD 72.91 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.0% from 2024 to 2031. Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 29.16 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.3% from 2024 to 2031. The Cloud-Based held the highest Email Optimization Software Market revenue share in 2024. Market Dynamics of Email Optimization Software Market Key Drivers for Email Optimization Software Market Growing Demand for Personalization The growing demand for personalization is a key driver fueling the Email Optimization Software Market. As consumers increasingly expect tailored experiences, businesses seek software solutions that can effectively personalize email content based on user preferences, behavior, and demographics. Email optimization software equipped with advanced personalization features enables businesses to deliver relevant and engaging content to their audience, leading to higher open rates, click-through rates, and conversions. By leveraging data analytics, segmentation, and dynamic content capabilities, these solutions empower marketers to create highly targeted email campaigns that resonate with individual recipients. As personalization continues to be a cornerstone of effective marketing strategies, the demand for email optimization software that enables scalable and impactful personalization is expected to drive market growth. Rising Importance of Email Marketing and Advancements The rising importance of email marketing and advancements in technology are significant drivers propelling the Email Optimization Software Market. Despite the evolution of various digital marketing channels, email remains a cornerstone for customer engagement and lead generation. As businesses recognize the pivotal role of email in their marketing strategies, there's a heightened demand for software solutions that can enhance email campaign effectiveness. Advancements in artificial intelligence (AI) and machine learning (ML) empower email optimization software to analyze vast datasets, predict user behavior, and automate personalized content delivery, driving higher engagement and conversion rates. With the competitive landscape emphasizing the need for targeted and efficient marketing, the convergence of email marketing's importance and technological innovations underscores the pivotal role of email optimization software in meeting evolving market demands and driving business success. Restraint Factor for the Email Optimization Software Market Resistance to Change Resistance to change poses a significant restraint factor for the Email Optimization Software Market. Some businesses may exhibit reluctance or hesitancy in adopting new technologies due to concerns about disrupting existing workflows, integration complexities, or apprehensions regarding the learning curve associated with implementing new software solutions. This resistance can stem from organizational inertia, fear of unknown outcomes, or a preference for familiar processes. As a result, potential customers may delay or avoid investing in email optimization software, hindering market growth. Addressing this restraint requires software vendors to prioritize user-friendly interfaces, seamless integration capabilities, comprehensive training and support programs, and clear communication of the benefits and value proposition of their solutions to overcome resistance and foster adoption among businesses. Impact of Covid-19 on the Email Optimization Software Market The COVID-19 pandemic has had a mixed impact on the Email Optimization Software Market. On one hand, businesses increasing...

The global bulk email services market is experiencing robust growth, driven by the increasing reliance on email marketing by small and medium-sized enterprises (SMEs) and large enterprises alike. The shift towards cloud-based solutions offers scalability and cost-effectiveness, fueling market expansion. This trend is further amplified by the rising adoption of email automation tools for personalized marketing campaigns and improved customer engagement. While on-premises solutions still hold a segment of the market, the clear preference for flexible and accessible cloud-based options is undeniable. Market segmentation reveals a significant portion of revenue stemming from SMEs leveraging bulk email for affordable outreach, while large enterprises utilize the services for targeted campaigns and data-driven marketing strategies. Geographic analysis indicates strong growth in North America and Europe, fueled by established digital marketing infrastructure and high internet penetration rates. Emerging markets in Asia-Pacific also present significant opportunities for future growth, driven by increasing digitalization and expanding e-commerce activities. However, challenges remain, including concerns around deliverability rates, increasing spam filters, and the need for compliance with evolving data privacy regulations like GDPR. These restraints necessitate robust email marketing strategies focusing on list hygiene and subscriber engagement to maintain positive ROI. Over the forecast period (2025-2033), the market is expected to experience sustained growth, driven by technological advancements in email marketing automation and an expanding user base. The competitive landscape is dynamic, with established players like Mailchimp, SendGrid, and HubSpot vying for market share alongside newer entrants offering innovative solutions. This competition fosters innovation and drives down prices, making bulk email services increasingly accessible to businesses of all sizes. The market's future success hinges on continued adaptation to evolving customer expectations, technological advancements, and the ever-changing regulatory environment. A focus on personalization, deliverability, and data-driven strategies will be critical for success in this competitive and rapidly evolving landscape. Companies are continuously investing in AI-powered features to enhance campaign optimization and improve overall marketing ROI. The market’s continued expansion depends on the successful integration of these technological advancements alongside a steadfast adherence to ethical marketing practices.