According to a 2024 survey carried out among marketers in selected countries worldwide, the click-through-rate (CTR) - the amount of clicks that an ad receives as a share of the total number of times it has been displayed - was the most preferred metric to determine the success of e-mail marketing campaigns other than the open rate, cited by 19.7 percent of respondents. The conversion rate - the number of viewers who converted as a share of the total number of viewers - came second, with 17.9 percent of professionals relying on it.

In 2022, around 67 percent of marketers from around the world stated that their e-mail marketing campaigns had an increased open rate compared to what they observed in 2021. Another 23 percent shared that they experienced no changes in the open rates of their e-mail campaigns.

In 2024, nearly 33 percent of marketing professionals reported a two time improvement rate in their e-mail marketing campaigns' return on investment (ROI) rates. Another 13.7 percent marked a three times larger ROI rate, whereas 23.3 percent of marketers noticed no ROI improvement.

In 2024, around 48 percent of marketing professionals from selected countries worldwide sent out more than half of their e-mail marketing campaigns with subject line personalization included. Another 9.5 percent of respondents did not send any e-mails with personalized subject lines.

During a 2024 survey carried out among marketers in selected countries worldwide, newsletters were the most popular type of email marketing campaigns, with 13.7 percent of professionals sending it out to existing and potential customers. The promotional e-mail campaigns followed with 12.4 percent of professionals using it for their marketing purposes.

What are the average email marketing results in different countries? Here’s what we’ve found.

What’s the right email frequency? What’s the potential increase in the number of conversions your email campaigns generate if you add an extra message to your schedule? The data in this table should help you find the right answers.

Omnisend weighs in on the latest email marketing statistics, including open rates, click-through rates and more. Learn how to elevate your email marketing strategy.

In 2023, the global e-mail marketing market was valued at 8.3 billion U.S. dollars and the source projected that the figure would increase to 18.9 billion by 2028. The compound annual growth rate (CAGR) for that period is expected to amount to 18.8 percent.

Here, we’ve gathered email marketing benchmarks by industry. You can see how your average email open, click-through, click-to-open, unsubscribe, and spam complaint rates compare against other companies in your industry.

Global Email Address & Contact B2B Email Data Solutions: 293M+ Verified Emails and Phone Numbers for B2B Email outreach. Boost your marketing and sales strategies with Forager.ai's Global Contact Data and Email address Data. Our comprehensive database offers access to over 293 million verified email addresses, along with phone number data and detailed B2B Email data and contact information. Whether you're focused on expanding your B2B Email outreach or improving lead generation, our solutions provide the tools you need to engage decision-makers and drive success.

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Do individual phrases in email subject lines correlate with email campaign performance? Here we explore whether individual words have the power to make or break your email campaigns.

As of August 7, 2025, the United States was the country with the highest number of emails sent daily, with almost ten billion. Germany and India followed, with 8.5 billion and 8.3 billion emails daily, respectively. Overall, Ireland, France, and the United Kingdom each had 8.3 billion emails sent per day. As of December 2024, over 251 million emails were sent worldwide within one minute.

Here, we’re looking at other elements that may play a role in how you run your email marketing campaigns and the average metrics you could expect.

Emailing Market Outlook

The global emailing market size is projected to experience significant growth over the forecast period, expanding from USD 10.5 billion in 2023 to an estimated USD 18.9 billion by 2032, with a compound annual growth rate (CAGR) of 6.7%. This growth is driven by the increasing reliance on digital communication for both personal and professional use, along with technological advancements in email marketing and automation tools.

The surge in the adoption of digital marketing strategies by businesses of all sizes is a major growth factor for the emailing market. Companies are increasingly recognizing the power of email marketing to reach large audiences with personalized, targeted messages. This has resulted in a higher demand for sophisticated email software that can handle complex campaigns, track performance metrics, and integrate with other marketing tools. Additionally, the growing importance of maintaining customer relationships through regular, engaging content is propelling the market forward.

Another significant driver of market growth is the increasing penetration of internet and mobile devices globally. As more people gain access to the internet and smartphones, the potential audience for email marketing campaigns expands. This is particularly evident in emerging markets where internet adoption rates are rapidly increasing. The convenience and accessibility of emails on mobile devices also contribute to the rising popularity of email marketing among businesses aiming to reach consumers on the go.

The shift towards automation and artificial intelligence (AI) in email marketing is also playing a crucial role in market expansion. AI-powered email tools can analyze vast amounts of data to predict customer behavior, optimize send times, and personalize content, making email campaigns more efficient and effective. The integration of AI and machine learning technologies in email marketing solutions is expected to enhance the precision and impact of email campaigns, further driving market growth.

Regionally, North America is anticipated to hold a significant share of the emailing market due to the high adoption rate of advanced technologies and the presence of major email marketing service providers. Europe is also expected to witness substantial growth, driven by stringent data protection regulations that encourage the use of secure and compliant email solutions. Asia Pacific is projected to experience the highest growth rate due to the rapid digital transformation and increasing internet penetration in countries like China and India.

Component Analysis

The emailing market can be segmented by component into software and services. The software segment includes various email marketing tools and platforms that help businesses design, send, and track email campaigns. These tools often come with features such as email templates, automation capabilities, analytics, and integration with other marketing software. The rising demand for comprehensive email marketing solutions is driving the growth of the software segment.

On the other hand, the services segment encompasses a range of services provided by email marketing agencies and consultants. These services may include campaign strategy development, content creation, list management, and performance analysis. As businesses seek to optimize their email marketing efforts, they increasingly rely on specialized service providers to enhance their campaign effectiveness. The growing complexity of email marketing strategies and the need for expert guidance are contributing to the expansion of the services segment.

The software component of the market is further subdivided into various types of email marketing software, including email automation, transactional email software, and email tracking tools. Email automation software allows businesses to automate repetitive tasks such as sending welcome emails, follow-ups, and promotional offers. Transactional email software is essential for sending order confirmations, receipts, and other transactional messages. Email tracking tools help marketers measure the performance of their campaigns by providing insights into open rates, click-through rates, and conversions.

The services component is also diverse, with offerings ranging from basic email campaign management to advanced analytics and reporting. Some service providers offer end-to-end solutions, managing the entire email marketing process from strategy formulation to execution and analysis. Others may specialize in specific

In this table, you’ll see the average landing page conversions based on the subscription rate they generated across industries.

How many of your subscribers open your emails within the first two, four, or six hours after sending? Is it the same for clicks? Here, we’re looking at how the recipients’ engagement changed over time after the campaign was sent.

During a 2023 survey carried out among email marketers from the United States, the United Kingdom, and other European countries, it was found that approximately 51 percent of respondents believed that AI-supported email marketing was more effective than traditional email marketing approaches. Roughly 20 percent noticed no significant difference or said they believed it was as effective as traditional approaches.

Cold Email Software Market Outlook

The global market size for cold email software was valued at approximately USD 1.2 billion in 2023 and is projected to reach around USD 3.5 billion by 2032, growing at a compound annual growth rate (CAGR) of 12.5% during the forecast period. One of the significant growth factors for this market is the increasing demand for automated communication solutions to enhance marketing efficiency and sales processes.

One of the primary growth drivers for the cold email software market is the need for improved customer relationship management (CRM) systems. Businesses are increasingly adopting cold email software to automate and optimize their email outreach efforts, significantly enhancing lead generation and conversion rates. This software enables companies to reach a larger audience with personalized communication, reducing manual effort and increasing the efficiency of marketing campaigns. As the business landscape becomes more competitive, the advantage of automation becomes even more vital, driving the adoption of cold email software.

The rise of digital marketing and its integration with advanced analytics and artificial intelligence (AI) is another significant factor propelling the growth of the cold email software market. AI-powered cold email software can analyze vast amounts of data to segment audiences effectively, predict user behavior, and personalize email content, thus increasing the likelihood of engagement. The ability to track and measure the effectiveness of email campaigns in real-time provides businesses with actionable insights, further driving the demand for these advanced tools.

Additionally, the increasing adoption of cloud-based solutions is contributing to the market growth. Cloud-based cold email software offers several advantages, including scalability, flexibility, and cost-effectiveness. Small and medium-sized enterprises (SMEs) particularly benefit from cloud solutions as they can access advanced features without the need for significant upfront investment in IT infrastructure. The ease of integration with other cloud-based applications and the ability to access the software from anywhere are key factors driving the adoption of cloud-based cold email software.

In the realm of digital marketing, the use of an Autoresponder Tool has become increasingly significant. These tools are designed to automatically send pre-written emails to subscribers at specific intervals, enhancing the efficiency of email marketing campaigns. By automating responses, businesses can ensure timely communication with their audience, which is crucial for maintaining engagement and nurturing leads. This automation not only saves time but also allows marketers to focus on crafting more personalized and impactful messages. As the demand for streamlined communication grows, the integration of autoresponder functionalities within cold email software is becoming a key differentiator for businesses aiming to optimize their outreach strategies.

From a regional perspective, North America currently dominates the cold email software market, owing to the high adoption rate of advanced marketing technologies and the presence of major industry players. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period, driven by the rapid digitization of businesses and the increasing focus on improving customer engagement in emerging economies such as China and India. Europe also holds a significant share of the market, with steady growth anticipated due to the strong presence of established enterprises and a robust IT infrastructure.

Component Analysis

The cold email software market is segmented into two main components: software and services. The software segment comprises the primary tools and platforms used for creating, sending, and managing cold email campaigns. These software solutions are designed to automate the email outreach process, offering features such as email scheduling, template customization, and performance tracking. As businesses increasingly recognize the importance of personalized communication, the demand for sophisticated email software continues to rise. This segment is expected to maintain a significant share of the market, driven by continuous advancements in AI and machine learning technologies that enhance the capabilities of these tools.

On the other hand, the services segment includes various support and maintenance serv

In this table, we’re looking at whether adding video content (including links to your video hosting platforms) could help you boost your engagement metrics, primarily the average click-th rough and click-to-open rates.