Despite the growth and prominence of mobile messengers and chat apps, e-mail is an integral part of daily online life. In 2025, the number of global e-mail users amounted to 4.55 billion and is set to grow to 4.97 billion users in 2028. Global e-mail audiencesIn 2023, approximately 347 billion e-mails were sent and received every day worldwide. This figure is projected to increase to over 408 billion daily e-mails in 2027. As of July 2022, Apple Mail Privacy accounted for over half of the e-mail opens, while mobile use of e-mails saw a significant decrease in their market shares. Apple MPP e-mail app was the most popular e-mail client, accounting for 55 percent of e-mail opens. Gmail, the free e-mail service owned by Google, was ranked second with a 31 percent open share. Malicious mailMany online users use e-mails for website and newsletter signups and brace themselves for the inevitable flood of spam and marketing communications. Whereas most unwanted e-mails are annoying yet ultimately benign, consumers are right to be wary of malicious e-mail that can be used to compromise their digital accounts and devices. In 2023, 25 percent of fraud reports in the United States related to cases in which victims were contacted via e-mail.

What are the average email marketing results in different countries? Here’s what we’ve found.

What’s the right email frequency? What’s the potential increase in the number of conversions your email campaigns generate if you add an extra message to your schedule? The data in this table should help you find the right answers.

An October 2024 survey among adults in the United States found that **** of the respondents somewhat agreed to the statement that they would subscribe to e-mail newsletters from a brand in exchange for a discount on products. Overall, ** percent of respondents said they would subscribe to e-mail newsletters, compared to only ** percent of those who would not.

During a 2024 survey carried out among marketers in selected countries worldwide, newsletters were the most popular type of email marketing campaigns, with **** percent of professionals sending it out to existing and potential customers. The promotional e-mail campaigns followed with **** percent of professionals using it for their marketing purposes.

Here, we’ve gathered email marketing benchmarks by industry. You can see how your average email open, click-through, click-to-open, unsubscribe, and spam complaint rates compare against other companies in your industry.

Benefits like gifts or discounts were the most significant driver for respondents in Poland to subscribe to e-mail newsletters in 2022. Other important factors included interesting content (**** percent) and quick access to information (**** percent).

Here, we’re looking at other elements that may play a role in how you run your email marketing campaigns and the average metrics you could expect.

The email newsletter tool market is experiencing robust growth, driven by the increasing reliance on digital marketing strategies and the need for businesses to engage effectively with their audiences. The market, estimated at $10 billion in 2025, is projected to maintain a healthy Compound Annual Growth Rate (CAGR) of 15% throughout the forecast period (2025-2033). This growth is fueled by several key factors: the rising adoption of email marketing automation to improve efficiency and personalization, the growing demand for sophisticated analytics and reporting features to measure campaign effectiveness, and the increasing integration of email marketing with other digital channels like social media and CRM systems. The market is segmented by features (e.g., automation, analytics, segmentation), pricing tiers, and user size (SMB vs. Enterprise), with each segment exhibiting unique growth trajectories. Competition is fierce, with established players like Mailchimp, Constant Contact, and AWeber facing challenges from newer, more agile companies offering specialized features or innovative pricing models. The market is also witnessing a significant shift towards user-friendly interfaces and intuitive design, reflecting a growing emphasis on accessibility for non-technical users. Key restraints to market growth include the increasing prevalence of email filters and spam detection measures, which require continuous adaptation from email newsletter providers. Data privacy regulations, such as GDPR and CCPA, also pose significant challenges, requiring businesses to comply with stringent data handling practices. Despite these constraints, the long-term outlook for the email newsletter tools market remains positive, with opportunities for continued expansion fueled by technological advancements, evolving customer expectations, and the persistent need for effective communication in the digital landscape. The rise of AI-powered personalization and predictive analytics is expected to drive further innovation and market penetration in the coming years.

During a 2024 survey carried out among marketers in selected countries worldwide, nearly ** percent of respondents stated that their e-mail marketing campaigns had an open rate between ** and ** percent. Another **** percent shared that their open rates were above ** percent.

How many of your subscribers open your emails within the first two, four, or six hours after sending? Is it the same for clicks? Here, we’re looking at how the recipients’ engagement changed over time after the campaign was sent.

During a 2021 survey carried out among advertisers from the United States spending at least ** thousand U.S. dollars annually on digital advertising, ** percent of respondents stated they strongly or somewhat agreed that newsletters provided a vital connection point between their brand and consumers; ** percent said that newsletters would become a valuable way to reach and target consumers in the absence of third-party data.

The most common type of newsletter in Poland in 2022 were loyalty programs and shopping services (** percent), followed by industry and informational (**** percent) and information about contests or discount codes (**** percent).

Do individual phrases in email subject lines correlate with email campaign performance? Here we explore whether individual words have the power to make or break your email campaigns.

This statistic shows the share of individuals with new email newsletter subscriptions in the Netherlands in 2018 and 2019, by number of subscriptions. During the survey, respondents were asked to how many new email newsletters they had subscribed over the past year. As of 2019, roughly ** percent of respondents replied they signed up for *** to *** email newsletters.

The Email Newsletter Software market has increasingly become a vital component for businesses aiming to enhance their customer engagement and improve communication strategies. With the digital landscape constantly evolving, companies across various industries leverage email newsletters as a cost-effective and effici

In this table, you’ll see the average landing page conversions based on the subscription rate they generated across industries.

In this table, we’re looking at whether adding video content (including links to your video hosting platforms) could help you boost your engagement metrics, primarily the average click-th rough and click-to-open rates.

According to a survey of internet users in the United States conducted between April and May, 2024, ** percent of respondents reported receiving election-related news via e-mail newsletter. Around ** percent of consumers aged 65 and over reported receiving political material related to the presidential elections via e-mail newsletter, while only ** percent of those aged between 18 and 29 years were reported receiving election news via e-mail.

Below you’ll find out how popular the use of confirmed opt-in is in different industries.