In 2024, around ** percent of marketing professionals from selected countries worldwide sent out more than **** of their e-mail marketing campaigns with subject line personalization included. Another *** percent of respondents did not send any e-mails with personalized subject lines.

According to a 2023 survey, the leading priority of 55 percent of e-mail marketing professionals for the upcoming year was to expand how they used personalization. Another 48 percent of the same professionals wanted to put their focus on automating more aspects of their e-mail campaigns. Just 19 percent reported that they would invest in new e-mail tools.

During a 2019 survey, it was found that 32 percent of responding marketers from across the globe chose personalization as one of their three focus areas for the next 12 months. Automated campaigns and segmentation were also commonly cited as important areas to focus on, with 37 percent of respondents stating that they needed to focus on it.

How many of your subscribers open your emails within the first two, four, or six hours after sending? Is it the same for clicks? Here, we’re looking at how the recipients’ engagement changed over time after the campaign was sent.

The mass email sender tool market is experiencing robust growth, driven by the increasing need for efficient and targeted marketing campaigns across diverse sectors. Businesses of all sizes, from small enterprises to large corporations, rely on these tools to nurture leads, boost sales, and enhance customer engagement. The market's expansion is fueled by several key trends, including the rising adoption of automation in marketing, the increasing preference for personalized email communication, and the growing importance of data analytics in optimizing email campaigns. The software segment currently dominates the market due to its flexibility and ease of integration with existing CRM and marketing automation platforms. However, the platform segment is projected to witness significant growth in the coming years, driven by the increasing demand for comprehensive email marketing solutions that offer advanced features such as A/B testing, deliverability optimization, and detailed reporting. The enterprise segment is a major contributor to market revenue, followed by schools and educational institutions, and banks and financial institutions, all leveraging these tools for communication and outreach. Geographical expansion is also a key driver, with North America and Europe currently holding the largest market shares, but significant growth potential is visible in Asia-Pacific and other emerging markets. While challenges such as email deliverability issues and increasing regulations related to data privacy remain, the overall outlook for the mass email sender tool market remains positive, with a projected Compound Annual Growth Rate (CAGR) fueling substantial expansion over the forecast period. The competitive landscape is characterized by a mix of established players and emerging startups. Established providers like SendGrid and Mailchimp offer comprehensive solutions with robust features and strong brand recognition. However, newer entrants are increasingly disrupting the market by offering innovative features, competitive pricing, and specialized solutions for niche markets. The market is witnessing a shift towards cloud-based solutions, offering scalability, cost-effectiveness, and improved accessibility. Furthermore, integration with other marketing technologies, such as CRM systems and social media platforms, is becoming increasingly crucial for mass email sender tools to maintain a competitive edge. The focus on enhancing email deliverability and complying with evolving data privacy regulations is also shaping the market's trajectory. This competitive landscape, combined with the ongoing technological advancements and market expansion, suggests a dynamic and promising future for the mass email sender tool market.

During a 2019 survey carried out among marketers from across the globe, 67 percent of respondents reported that they would like to improve personalization of their email marketing. Other commonly-cited goals were better segmentation at 59 percent of respondents and better marketing automation at 53 percent of respondents.

What’s the right email frequency? What’s the potential increase in the number of conversions your email campaigns generate if you add an extra message to your schedule? The data in this table should help you find the right answers.

Here, we’ve gathered email marketing benchmarks by industry. You can see how your average email open, click-through, click-to-open, unsubscribe, and spam complaint rates compare against other companies in your industry.

During a survey among adults in the United States in January 2024, over half (or 54 percent) of respondents chose relevance as their number one reason to open a marketing email, meaning it offered a product they were interested in when they received the message. An email personalized to a consumer beyond just featuring their name ranked second, selected by 19 percent of the interviewees. According to the same study, about two-thirds of U.S. adults did not want to receive more marketing messages in 2024.

What are the average email marketing results in different countries? Here’s what we’ve found.

Do individual phrases in email subject lines correlate with email campaign performance? Here we explore whether individual words have the power to make or break your email campaigns.

Here, we’re looking at other elements that may play a role in how you run your email marketing campaigns and the average metrics you could expect.

In this table, you’ll see the average landing page conversions based on the subscription rate they generated across industries.

During a 2023 survey carried out among email marketers from the United States, the United Kingdom, and other European countries, it was found that automatic content and image generation was the most interesting application of artificial intelligence (AI) in email marketing, named by approximately 40 percent of respondents. It was closely followed by personalization of content and newsletters, mentioned by 34 percent of the interviewed.

Below you’ll find out how popular the use of confirmed opt-in is in different industries.

In this table, we’re looking at whether adding video content (including links to your video hosting platforms) could help you boost your engagement metrics, primarily the average click-th rough and click-to-open rates.

As of June 2024, approximately 47 percent of marketing decision-makers surveyed worldwide included email marketing among the areas in which data-driven marketing was the most useful. Customer experience and paid advertising followed, mentioned by 46 and 41 percent of respondents, respectively. The success of data-reliant marketing The same study revealed that around 63 percent of responding marketing professionals rated their data-driven strategies somewhat successful. Approximately 32 percent said they were very successful, while five percent deemed them ineffective. Moreover, almost half of the marketers used artificial intelligence (AI) in their data-driven efforts moderately or extensively. Only one-quarter reported not utilizing AI. Data-driven tactics' top challenges During that survey, marketers chose the leading challenges for executing a data-driven strategy: Targeting segmented audiences and making decisions in real time topped the ranking, respectively mentioned by 45 and 38 percent of respondents. Both elements are key to achieving the desired return on investment (ROI) for ad campaigns worldwide.

The Spear Phishing Email Solution market has emerged as a critical segment in cybersecurity, addressing the increasing sophistication and prevalence of spear phishing attacks targeting individuals and organizations alike. Spear phishing, unlike traditional phishing, involves highly personalized emails that are tailo

During a 2023 survey carried out among marketers in selected countries worldwide, newsletters were the most popular type of email marketing campaigns, with 16.8 percent of professionals sending it out to existing and potential customers. The promotional e-mail campaigns followed with 15.3 percent of professionals using it for their marketing purposes.

How many emails should you put into your autoresponder cycle? We’ve analyzed how the average engagement metrics change depending on the number of emails our customers used in their autoresp onder cycles.