During a 2022 survey carried out among consumers from the United States, ** percent of responding millennials reported using emails to contact brands. The same was true for ** percent of respondents from Generation Z.

With the internet becoming increasingly accessible, the number of e-mails sent and received globally has increased each year since 2017. In 2022, there were an estimated 333 billion e-mails sent and received daily around the world. This figure is projected to increase to 392.5 billion daily e-mails by 2026.

E-Mail marketing Despite the increasing popularity of messengers, chat apps and social media, e-mail has managed to remain central to digital communication and continues to grow in uptake. By 2025, the number of global e-mail users is expected to reach a total of 4.6 billion - an approximate six hundred thousand increase in users, up from 4 billion in 2020. Not only that, when it comes to online advertising e-mail has seen higher click-through-rates than on social media. In Belgium and Germany, these were 5.5 and 4.3 percent respectively - compared to the 1.3 percent global average CTR for social media during the same time period.

Gmail Launched in April 2004, Google’s Gmail has earned its spot as one of the most popular freemail services in the world. According to a 2019 survey, its popularity worldwide was trumped only by Apple’s native iPhone Mail app with 26 percent of all e-mail opens worldwide taking place on the platform. Millennials surveyed in the United Kingdom listed Gmail among their top 5 most important mobile apps, while a similar survey carried out in Sweden saw Gmail tie with WhatsApp for a spot among the top mobile apps nationwide.

Get the count of unique users that connected to Exchange Online using any email app.

Introduction

Gmail Statistics: Gmail, launched by Google in 2004, has evolved into one of the most widely used email services globally, with over 2.5 billion active users as of 2025, accounting for approximately 30.9% of the global population. This widespread adoption is attributed to its seamless integration with Google services, user-friendly interface, and robust security features. In September 2024, Gmail recorded an impressive 10 billion monthly visits.

Gmail holds a significant position in the email client market, with a 30.70% share globally, making it the second most popular email platform after Apple Mail. Users send over 121 billion emails daily through Gmail. On average, a Gmail user maintains 1.7 accounts and checks their inbox approximately 12 times a day, reflecting the platform's integral role in daily communication.

Country-wise, Gmail's usage is notably high in Indonesia and India, with 82.6% and 82.4% of their populations using the service, respectively. In the United States, Gmail accounts for 41.9% of email users. The platform's popularity is further bolstered by its availability in 105 languages and its strong presence in mobile usage, with 75% of users accessing Gmail on mobile devices.

Gmail's robust spam filters block about 99.9% of dangerous links, spam, and malware from reaching users’ inboxes. Additionally, Gmail offers 15GB of free storage shared across Gmail, Google Drive, and Google Photos, catering to users' substantial data storage needs.

These statistics underscore Gmail's pivotal role in global communication, highlighting its extensive reach, user engagement, and continuous growth in the digital communication landscape. So, let’s buckle up and get ready to explore some fascinating statistics about this email giant.

Being Shopify's technology partner, Klaviyo is the favored tool for email marketing on Shopify stores. In 2023, ** percent of Shopify stores used the Klaviyo integration. Mailchimp followed with just ** percent of stores.

Despite the growth and prominence of mobile messengers and chat apps, e-mail is an integral part of daily online life. In 2023, the number of global e-mail users amounted to **** billion and is set to grow to **** billion users in 2027. Global e-mail audiencesIn 2023, approximately *** billion e-mails were sent and received every day worldwide. This figure is projected to increase to over *** billion daily e-mails in 2027. As of July 2022, Apple Mail Privacy accounted for over half of the e-mail opens, while mobile use of e-mails saw a significant decrease in their market shares. Apple MPP e-mail app was the most popular e-mail client, accounting for ** percent of e-mail opens. Gmail, the free e-mail service owned by Google, was ranked second with a ** percent open share. Malicious mailMany online users use e-mails for website and newsletter signups and brace themselves for the inevitable flood of spam and marketing communications. Whereas most unwanted e-mails are annoying yet ultimately benign, consumers are right to be wary of malicious e-mail that can be used to compromise their digital accounts and devices. In 2023, ** percent of fraud reports in the United States related to cases in which victims were contacted via e-mail.

Introduction

Gmail Statistics: Gmail, the popular email service by Google, has become an essential tool for communication in today's digital age. But how much do you know about how Gmail works and how people use it globally? This article includes a range of effective analyses on current trends of Gmail, such as market share, users, country-wise usage, etc. All the statistics described below will be valuable.

So, let’s get ready to explore some fascinating statistics about this email giant.

Emailing Market Outlook

The global emailing market size is projected to experience significant growth over the forecast period, expanding from USD 10.5 billion in 2023 to an estimated USD 18.9 billion by 2032, with a compound annual growth rate (CAGR) of 6.7%. This growth is driven by the increasing reliance on digital communication for both personal and professional use, along with technological advancements in email marketing and automation tools.

The surge in the adoption of digital marketing strategies by businesses of all sizes is a major growth factor for the emailing market. Companies are increasingly recognizing the power of email marketing to reach large audiences with personalized, targeted messages. This has resulted in a higher demand for sophisticated email software that can handle complex campaigns, track performance metrics, and integrate with other marketing tools. Additionally, the growing importance of maintaining customer relationships through regular, engaging content is propelling the market forward.

Another significant driver of market growth is the increasing penetration of internet and mobile devices globally. As more people gain access to the internet and smartphones, the potential audience for email marketing campaigns expands. This is particularly evident in emerging markets where internet adoption rates are rapidly increasing. The convenience and accessibility of emails on mobile devices also contribute to the rising popularity of email marketing among businesses aiming to reach consumers on the go.

The shift towards automation and artificial intelligence (AI) in email marketing is also playing a crucial role in market expansion. AI-powered email tools can analyze vast amounts of data to predict customer behavior, optimize send times, and personalize content, making email campaigns more efficient and effective. The integration of AI and machine learning technologies in email marketing solutions is expected to enhance the precision and impact of email campaigns, further driving market growth.

Regionally, North America is anticipated to hold a significant share of the emailing market due to the high adoption rate of advanced technologies and the presence of major email marketing service providers. Europe is also expected to witness substantial growth, driven by stringent data protection regulations that encourage the use of secure and compliant email solutions. Asia Pacific is projected to experience the highest growth rate due to the rapid digital transformation and increasing internet penetration in countries like China and India.

Component Analysis

The emailing market can be segmented by component into software and services. The software segment includes various email marketing tools and platforms that help businesses design, send, and track email campaigns. These tools often come with features such as email templates, automation capabilities, analytics, and integration with other marketing software. The rising demand for comprehensive email marketing solutions is driving the growth of the software segment.

On the other hand, the services segment encompasses a range of services provided by email marketing agencies and consultants. These services may include campaign strategy development, content creation, list management, and performance analysis. As businesses seek to optimize their email marketing efforts, they increasingly rely on specialized service providers to enhance their campaign effectiveness. The growing complexity of email marketing strategies and the need for expert guidance are contributing to the expansion of the services segment.

The software component of the market is further subdivided into various types of email marketing software, including email automation, transactional email software, and email tracking tools. Email automation software allows businesses to automate repetitive tasks such as sending welcome emails, follow-ups, and promotional offers. Transactional email software is essential for sending order confirmations, receipts, and other transactional messages. Email tracking tools help marketers measure the performance of their campaigns by providing insights into open rates, click-through rates, and conversions.

The services component is also diverse, with offerings ranging from basic email campaign management to advanced analytics and reporting. Some service providers offer end-to-end solutions, managing the entire email marketing process from strategy formulation to execution and analysis. Others may specialize in specific

The global digital e-mail market is estimated to reach $12.23 billion by 2023, growing at a CAGR of 8.27% during the forecast period of 2023-2033. This growth is attributed to the increasing adoption of cloud-based email services, the rising use of email for marketing and communication purposes, and the growing popularity of mobile email access. The market is segmented by email type, deployment model, end-user, industry, and region. Key drivers of the market include the increasing adoption of cloud-based email services, the rising use of email for marketing and communication purposes, and the growing popularity of mobile email access. Key trends in the market include the increasing adoption of AI and machine learning technologies, the growing use of email automation, and the increasing popularity of personalized email campaigns. Key restraints in the market include security concerns and data privacy issues. Key players in the market include Oracle, AWeber, Microsoft, Amazon, Zoho, Constant Contact, IBM, Mailchimp, Mailgun, GetResponse, Salesforce, Adobe, SendGrid, HubSpot, and Google. The market is highly competitive, with a number of major players offering a wide range of email marketing solutions. Key strategies adopted by key players include product innovation, partnerships, and acquisitions. The North American region is expected to be the largest market for digital email over the forecast period, followed by the Asia Pacific region. The European region is expected to be the third-largest market, followed by the Middle East and Africa region. Key factors driving the growth of the digital email market in these regions include the increasing adoption of cloud-based email services, the rising use of email for marketing and communication purposes, and the growing popularity of mobile email access. Key drivers for this market are: AI-driven email automation tools, Enhanced data security solutions; Personalized marketing email strategies; Integration with CRM systems; Growth in mobile email usage. Potential restraints include: Digital communication demand surge, Evolving cybersecurity challenges; Personalization and automation trends; Regulatory compliance pressures; Increasing mobile access and usage.

In 2023, ** percent of responding internet users aged 10 to 15 from Brazil stated they sent and received emails, down from ** percent in 2018. Meanwhile, the average email usage rate in Brazil stood at around ** percent.

The global email newsletter software tool market size is estimated to reach a value of XXX million by 2033, exhibiting a CAGR of XX% over the forecast period (2025-2033). The growth of the market is attributed to the increasing adoption of email marketing as an effective marketing channel, rising demand for personalized and automated email campaigns, and the growing popularity of cloud-based email newsletter software tools. Key drivers of the market include the increasing use of email as a preferred communication channel for businesses, the growing need for personalized and targeted email campaigns, the adoption of automation to streamline email marketing processes, and the growing popularity of cloud-based software solutions. Additionally, the increasing adoption of mobile devices and the growing trend towards remote work are further driving the demand for email newsletter software tools.

Introduction

Outlook Statistics: Among the most extensively utilized services and applications globally to send personal and business emails, the Microsoft Outlook email service platform houses over 400 million active users. In recent years, Outlook has worked to sustain itself by strengthening its rich feature set aimed at improving efficiency, collaboration, and organization for users across various sectors. As we enter 2025, let's examine the important statistics, trends, and innovations surrounding Outlook.

This article thus goes beyond the surface, looking into the performance of Outlook over the next year: critical metrics plus user demographics, market share, and financial performance. The analysis, therefore, extends to the Outlook statistics like growth trajectory, user behavior, new features, and comparison with its competitors in the email and productivity software market.

Sri Lanka Internet & eMail Service: Number of Subscribers data was reported at 22,864,173.000 Unit in 2023. This records an increase from the previous number of 21,667,616.000 Unit for 2022. Sri Lanka Internet & eMail Service: Number of Subscribers data is updated yearly, averaging 237,000.000 Unit from Dec 1994 (Median) to 2023, with 30 observations. The data reached an all-time high of 22,864,173.000 Unit in 2023 and a record low of 175.000 Unit in 1994. Sri Lanka Internet & eMail Service: Number of Subscribers data remains active status in CEIC and is reported by Central Bank of Sri Lanka. The data is categorized under Global Database’s Sri Lanka – Table LK.TB001: Telecommunication Statistics.

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Around ** percent of internet users surveyed in Brazil from March to July 2023 said they had sent and received emails, the same share of respondents surveyed three years before. The leading internet activity in Brazil, however, was instant messaging, mentioned by over ** percent of respondents.

What are the average email marketing results in different countries? Here’s what we’ve found.

This dataset contains anonymised survey responses from a comprehensive study conducted to explore current email management practices among users. The survey aimed to gain insights into how individuals handle and organize their email communications in various contexts. The survey questionnaire consisted of carefully designed questions related to email usage patterns, organisational strategies, folder structures, and automation utilised for email management. The survey also explored participants' preferences for automated rule-based filtering functionality and any challenges they face in effectively managing their mailbox.

Researchers and professionals interested in email management and information organisation can leverage this dataset for research, analysis, and potential improvements in email client design and functionality.

We kindly request that any publications or research utilising this dataset appropriately acknowledge and cite the original source to ensure proper attribution to the survey and its participants.

The global email security software market is projected to reach a value of $6737 million by 2033, growing at a CAGR of 4.7% from 2025 to 2033. The rising number of cyber threats, phishing scams, and malware attacks is driving the demand for email security solutions. With the increasing adoption of email as a primary communication channel for businesses, protecting sensitive data and protecting against spam and malicious emails is essential. Cloud-based email security solutions are gaining popularity due to their affordability, scalability, and ease of deployment. Large enterprises are expected to account for a substantial market share due to their extensive email usage and the need to secure large volumes of data. SMEs are also recognizing the importance of email security, and the increasing availability of cost-effective solutions is fueling their adoption. Key market players include Mimecast, GFI, Proofpoint, Broadcom, INKY, and Sophos. This comprehensive report provides in-depth insights into the global Email Security Software market, valued at USD 5.3 billion in 2023 and projected to reach USD 12.1 billion by 2030, exhibiting a CAGR of 11.6% over the forecast period.

Below you’ll find out how popular the use of confirmed opt-in is in different industries.

The global email marketing services market size was valued at USD 4.19 billion in 2025 and is projected to expand at a CAGR of 5.3% from 2025 to 2033. The growth of the market is attributed to the increasing adoption of email marketing by businesses to reach and engage with customers. Email marketing allows businesses to segment their audience, personalize their messages, and track the results of their campaigns. It is also a cost-effective way to reach a large number of people. Key drivers of the email marketing services market include the increasing demand for personalized marketing, the rise of mobile email, and the growing use of email automation. However, the market is also facing some challenges, such as the growing popularity of social media and the increasing use of ad blockers. The market is segmented into type (B2B, B2C), application (BFSI, IT and telecom, government and healthcare, manufacturing and logistics, others), and region (North America, South America, Europe, Middle East and Africa, and Asia Pacific). North America is the largest market for email marketing services, followed by Europe and Asia Pacific. The market is dominated by a few major players, such as Sendinblue, Mailchimp, ConvertKit, HubSpot, and MailerLite.