Introduction

Email Marketing Statistics: Email marketing remains one of the most effective and impactful tools for businesses to engage with their audience, drive conversions, and build lasting customer relationships. Known for its cost-effectiveness, personalization capabilities, and direct reach to a broad audience, email remains a dominant force in the digital marketing landscape.

As the industry evolves, staying informed about the latest trends, benchmarks, and statistics is essential for maintaining a competitive edge and optimizing your marketing efforts. Email marketing statistics provide valuable insights into current industry trends, consumer behaviors, and the performance of various campaigns.

From open rates and click-through rates to the rising significance of mobile optimization, these statistics highlight what’s working in email marketing today

Omnisend weighs in on the latest email marketing statistics, including open rates, click-through rates and more. Learn how to elevate your email marketing strategy.

In 2003, email marketing was often a one-size-fits-all tactic, a few lines of promotional text blasted to every business contact on a spreadsheet. Fast forward to 2025, and the B2B email marketing landscape looks nothing like its early counterpart. From AI-powered segmentation to adaptive content that responds to user behavior,...

During a 2024 survey carried out among marketers in selected countries worldwide, generating leads was the key objectives of their e-mail marketing campaigns, cited by ** percent of respondents. Nurturing subscribers with promotional offers and setting up lifecycle e-mail automation were the following key objectives, each named by **** percent of respondents.

According to a 2024 survey carried out among marketers in selected countries worldwide, the click-through-rate (CTR) - the amount of clicks that an ad receives as a share of the total number of times it has been displayed - was the most preferred metric to determine the success of e-mail marketing campaigns other than the open rate, cited by **** percent of respondents. The conversion rate - the number of viewers who converted as a share of the total number of viewers - came second, with **** percent of professionals relying on it.

Introduction

Email marketing statistics: Email marketing is the blueprint for a successful digital strategy in 2025. They tell us precisely where to invest our effort, whether it’s in optimizing for mobile, segmenting our lists, or automating a high-value cart abandonment series. Email Marketing isn’t just a key pillar of your strategy; for many businesses, it’s the primary driver of revenue that offers a verifiable, unmatched return on investment ROI.

Think about it: I've been in this industry for a long time, and the one constant has been the inbox. It’s a direct, private channel that has survived every social media wave and algorithm change, and the data absolutely prove its resilience and growth. Let’s get into the stats.

During a survey among adults in the United States in January 2024, over **** (or ** percent) of respondents chose relevance as their number one reason to open a marketing email, meaning it offered a product they were interested in when they received the message. An email personalized to a consumer beyond just featuring their name ranked second, selected by ** percent of the interviewees. According to the same study, about ********** of U.S. adults did not want to receive more marketing messages in 2024.

Premium B2C Consumer Database - 269+ Million US Records

Supercharge your B2C marketing campaigns with comprehensive consumer database, featuring over 269 million verified US consumer records. Our 20+ year data expertise delivers higher quality and more extensive coverage than competitors.

Core Database Statistics

Consumer Records: Over 269 million

Email Addresses: Over 160 million (verified and deliverable)

Phone Numbers: Over 76 million (mobile and landline)

Mailing Addresses: Over 116,000,000 (NCOA processed)

Geographic Coverage: Complete US (all 50 states)

Compliance Status: CCPA compliant with consent management

Targeting Categories Available

Demographics: Age ranges, education levels, occupation types, household composition, marital status, presence of children, income brackets, and gender (where legally permitted)

Geographic: Nationwide, state-level, MSA (Metropolitan Service Area), zip code radius, city, county, and SCF range targeting options

Property & Dwelling: Home ownership status, estimated home value, years in residence, property type (single-family, condo, apartment), and dwelling characteristics

Financial Indicators: Income levels, investment activity, mortgage information, credit indicators, and wealth markers for premium audience targeting

Lifestyle & Interests: Purchase history, donation patterns, political preferences, health interests, recreational activities, and hobby-based targeting

Behavioral Data: Shopping preferences, brand affinities, online activity patterns, and purchase timing behaviors

Multi-Channel Campaign Applications

Deploy across all major marketing channels:

Email marketing and automation

Social media advertising

Search and display advertising (Google, YouTube)

Direct mail and print campaigns

Telemarketing and SMS campaigns

Programmatic advertising platforms

Data Quality & Sources

Our consumer data aggregates from multiple verified sources:

Public records and government databases

Opt-in subscription services and registrations

Purchase transaction data from retail partners

Survey participation and research studies

Online behavioral data (privacy compliant)

Technical Delivery Options

File Formats: CSV, Excel, JSON, XML formats available

Delivery Methods: Secure FTP, API integration, direct download

Processing: Real-time NCOA, email validation, phone verification

Custom Selections: 1,000+ selectable demographic and behavioral attributes

Minimum Orders: Flexible based on targeting complexity

Unique Value Propositions

Dual Spouse Targeting: Reach both household decision-makers for maximum impact

Cross-Platform Integration: Seamless deployment to major ad platforms

Real-Time Updates: Monthly data refreshes ensure maximum accuracy

Advanced Segmentation: Combine multiple targeting criteria for precision campaigns

Compliance Management: Built-in opt-out and suppression list management

Ideal Customer Profiles

E-commerce retailers seeking customer acquisition

Financial services companies targeting specific demographics

Healthcare organizations with compliant marketing needs

Automotive dealers and service providers

Home improvement and real estate professionals

Insurance companies and agents

Subscription services and SaaS providers

Performance Optimization Features

Lookalike Modeling: Create audiences similar to your best customers

Predictive Scoring: Identify high-value prospects using AI algorithms

Campaign Attribution: Track performance across multiple touchpoints

A/B Testing Support: Split audiences for campaign optimization

Suppression Management: Automatic opt-out and DNC compliance

Pricing & Volume Options

Flexible pricing structures accommodate businesses of all sizes:

Pay-per-record for small campaigns

Volume discounts for large deployments

Subscription models for ongoing campaigns

Custom enterprise pricing for high-volume users

Data Compliance & Privacy

VIA.tools maintains industry-leading compliance standards:

CCPA (California Consumer Privacy Act) compliant

CAN-SPAM Act adherence for email marketing

TCPA compliance for phone and SMS campaigns

Regular privacy audits and data governance reviews

Transparent opt-out and data deletion processes

Getting Started

Our data specialists work with you to:

1. Define your target audience criteria

2. Recommend optimal data selections

3. Provide sample data for testing

4. Configure delivery methods and formats

5. Implement ongoing campaign optimization

Why We Lead the Industry

With over two decades of data industry experience, we combine extensive database coverage with advanced targeting capabilities. Our commitment to data quality, compliance, and customer success has made us the preferred choice for businesses seeking superior B2C marketing performance.

Contact our team to discuss your specific targeting requirements and receive custom pricing for your marketing objectives.

During a 2019 survey carried out among marketers from across the globe, ** percent of respondents reported that they would like to improve personalization of their email marketing. Other commonly-cited goals were better segmentation at ** percent of respondents and better marketing automation at ** percent of respondents.

Global Email Address & Contact Data Solutions: 293M+ Verified Emails and Phone Numbers for B2B & B2C Outreach Boost your marketing and sales strategies with Forager.ai's Global Contact Data and Email address Data. Our comprehensive database offers access to over 293 million verified email addresses, along with phone number data and detailed B2B Email data and contact information. Whether you're focused on expanding your B2B Email outreach or improving lead generation, our solutions provide the tools you need to engage decision-makers and drive success.

Designed to support your Email data-driven marketing efforts, Forager.ai delivers valuable insights with email data, phone number data, and contact details for both B2B and B2C audiences. Build meaningful connections and leverage high-quality, verified Email data to execute precise and effective outreach strategies.

Core Features of Forager.ai B2B Email Data Solutions: Targeted B2B Email Data: Gain access to a diverse collection of email addresses that help you execute personalized email campaigns targeting key decision-makers across industries.

Comprehensive Phone Number Data: Enhance your sales and telemarketing strategies with our extensive phone number database, perfect for direct outreach and boosting customer engagement.

B2B and B2C Contact Data: Tailor your messaging with B2B contact data and B2C contact Email address data that allow you to effectively connect with C-suite executives, decision-makers, and key consumer groups.

CEO Contact Information: Unlock direct access to CEO contact details, ideal for high-level networking, partnership building, and executive outreach.

Strategic Applications of Forager.ai Data: Online Marketing & Campaigns: Utilize our email address data and phone number information to run targeted online marketing campaigns, increasing conversion rates and boosting outreach effectiveness.

Database Enrichment: Improve your sales databases and CRM systems by enriching them with accurate and up-to-date contact data, supporting more informed decision-making.

B2B Lead Generation: Tap into our rich B2B Email data to expand your business networks, refine your outreach efforts, and generate high-quality leads.

Sales Data Amplification: Supercharge your sales strategies by integrating enriched contact data for better targeting and higher sales conversion rates.

Competitive Market Intelligence: Gain valuable insights into your competitors by leveraging our comprehensive contact data to analyze trends and shifts in the market.

Why Forager.ai Stands Out: Precision & Accuracy: With a 95%+ accuracy rate, Forager.ai ensures that your email data and contact information is always fresh, reliable, and ready to be used for maximum impact.

Global Reach, Local Relevance: Our Email address data solutions cover global markets while allowing you to focus on specific regions, industries, and audience segments tailored to your business needs.

Cost-Effective Solutions: We offer scalable, affordable B2B email data and B2B contact data packages, ensuring you get high-value results without breaking your budget.

Ethical, Compliant Data: We strictly adhere to GDPR guidelines, ensuring that all contact data is ethically sourced and legally compliant, protecting both your business and your customers.

Unlock the Power of Verified Email (Personal Email data & Business Email data) Contact Data with Forager.ai Explore the potential of our 293M+ verified email addresses and phone numbers to elevate your B2B email marketing, sales outreach, and data-driven initiatives. Our contact data solutions are tailored to support your lead generation, sales pipeline, and competitive intelligence efforts, giving you the tools to execute more effective and impactful campaigns.

Top Use Cases for Forager.ai Data Solutions: Lead Generation & B2B Prospecting

Cold B2B Email Outreach

CRM Enrichment & Marketing Automation

Account-Based Marketing (ABM)

Recruiting & Executive Search

Market Research & Competitive Intelligence

Flexible Data Licensing & Access Options: One-Time Data Files available upon request

24/7 API Access for seamless integration

Monthly & Annual Plans tailored to your needs

API Credits Roll Over with no expiration

Reach out to us today to discover how Forager.ai's high-quality Email data and contact data can transform your outreach strategies and drive greater business success.

Here you can access the datasets used in my personal Tableau project - Email Marketing Campaign Dashboard. The data is fake and generated using Python. For Python scripts and additional information, please visit my GitHub page.

Dashboard is available here.

What are the average email marketing results in different countries? Here’s what we’ve found.

Bytemine offers access to over 100 million verified personal email addresses for US consumers and professionals. This extensive B2C contact database is designed to support modern outreach, digital marketing, lead generation, and customer engagement across channels that reach people where they are most responsive — their personal inbox.

Unlike traditional work email databases that limit outreach to business hours or corporate filters, personal emails enable more flexible, direct, and often higher-converting communication. Whether you're running direct-to-consumer campaigns, re-engaging inactive users, or enriching existing contact records, Bytemine provides the scale and data quality you need to connect effectively.

Our personal email dataset includes:

100 million+ verified personal email addresses (Gmail, Yahoo, Outlook, etc.) Matched with names, phone numbers, location, and demographic attributes 50+ enriched fields including age range, gender, location, occupation, and consumer behavior signals Optional inclusion of job title, company, and professional details for dual B2B-B2C targeting

All emails are verified and regularly updated to ensure deliverability, reduce bounce rates, and improve sender reputation. Contacts are sourced through direct data licensing agreements with consumer platforms, B2C applications, and verified aggregators, ensuring compliance and reliability.

This data is ideal for:

B2C marketing campaigns (email newsletters, promotions, lifecycle emails) Direct-to-consumer product launches and brand activations Customer re-engagement and loyalty campaigns Lookalike audience creation for paid media CRM enrichment with consumer-facing contact info Identity resolution and cross-channel targeting Data onboarding for ad platforms or audience segmentation Consumer surveys, polling, and research

Bytemine’s personal email dataset empowers your marketing, growth, and data teams with clean, structured, and highly scalable contact information. Each record can be enriched with behavioral and demographic data, enabling advanced personalization and segmentation strategies.

Access is available through:

1. Web-based search platform for easy filtering, export, and targeting
2. API access for integration into your product, workflow, or marketing engine

With flexible delivery options and scalable pricing, Bytemine supports startups, growth teams, agencies, and enterprise platforms looking to expand their reach and drive performance with verified consumer data.

If you're looking to power outreach across consumer inboxes, enrich B2C data, or build a scalable, compliant contact database, Bytemine’s personal email dataset is the fastest way to connect with real people across the United States.

📬 Open Email Marketing Q&A Dataset

This dataset contains 1,000 carefully written Q&A pairs about email list buying, lead generation, and cold email strategy. It's built for developers, marketers, AI trainers, and SEO professionals who want structured, high-quality content around the real-world challenges of email marketing.

Every entry in this set was manually created, based on actual industry knowledge and frequently asked questions from marketers and sales teams. The content is designed to be practical, accurate, and easy to reuse in training models, answering search queries, or powering automation tools.

🧾 Summary

• File name: leadsblue_qna_dataset.jsonl
• Entries: 1,000 Q&A pairs
• Format: JSONL
• Fields per entry:
  • question: Natural question about email lists or outreach
  • answer: Clear, accurate response based on industry standards
  • keywords: Relevant terms for indexing, SEO, or topic modeling
  • source_url: (Optional) link to related page on LeadsBlue.com

🧠 What It’s For

This dataset was created to support a wide range of use cases:

• LLM Training: Teach large language models to understand email marketing, data compliance, and lead buying questions with contextual accuracy.
• SEO Enrichment: Populate long-tail keyword clusters with human-sounding Q&A content that Google and other search engines can index.
• AI Assistants / Chatbots: Provide fast, contextual answers to common sales and compliance questions around email outreach.
• Market Research: Analyze recurring concerns and informational gaps among sales and marketing teams.

📌 Sample Entry

{
 "question": "Is it legal to buy an email list for marketing in the US?",
 "answer": "Yes, it is legal to buy email lists in the United States, provided the outreach complies with the CAN-SPAM Act. This law requires clear opt-out options, a valid sender address, and no deceptive subject lines.",
 "keywords": "buy email list, CAN-SPAM, email marketing compliance, US cold email laws",
 "source_url": "https://leadsblue.com/sales-leads/buy-business-email-list-and-sales-leads/"
}

In 2022, the click-to-open rate (CTOR) of marketing emails was highest in the APAC region, with **** percent. The European region followed with **** percent in CTOR value.

Here, we’ve gathered email marketing benchmarks by industry. You can see how your average email open, click-through, click-to-open, unsubscribe, and spam complaint rates compare against other companies in your industry.

Discover the booming email marketing market! Projected to reach [estimated 2033 value] by 2033 with a CAGR of 11.6%, this in-depth analysis explores key drivers, trends, and challenges, covering major players like HubSpot, Adobe, and Oracle. Learn how to leverage email marketing for optimal ROI.

With Versium REACH's Contact Append or Contact Append Plus you can add consumer contact data, including multiple phone numbers or mobile-only to your list of customers or prospects. With Versium REACH you are connected to our proprietary database of over 300+ million consumers, 1 Billion emails, and over 150 million households in the United States. Through either our API or platform you can have contact data appended to your records with any of the following supplied values; Email Address Phone Postal Address, City, State, ZIP First Name, Last Name, City, State First Name, Last Name, ZIP

For running an effective marketing campaigns to generate sales leads, a reliable email marketing database is essential. Data Solutions Experts, a trusted email database provider in India, offers verified & regularly updated email lists for both B2B and B2C campaigns. Our database for email marketing enables businesses to reach the right prospects across industries such as IT, healthcare, finance, real estate, and more, ensuring high deliverability and ROI. With customizable email lists, AI-powered segmentation & accurate contact information of decision-makers, our email database helps companies connect directly with potential customers. Partner with one of India’s leading email data providers to buy an email list and maximize the performance of your email marketing campaigns.

Snapshot img

Transactional Anding Emails Market Size 2025-2029

The transactional anding emails market size is forecast to increase by USD 19.72 billion, at a CAGR of 14.2% between 2024 and 2029.

Major Market Trends & Insights

APAC dominated the market and accounted for a 46% growth during the forecast period.
By the Application - Marketing segment was valued at USD 7.58 billion in 2023
By the End-user - Retail and e-commerce segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 222.80 billion
Market Future Opportunities: USD USD 19.72 billion 
CAGR : 14.2%
APAC: Largest market in 2023

Market Summary

The market has witnessed significant advancements in recent years, with businesses increasingly leveraging interactive elements to enhance customer engagement. According to market research, transactional email open rates have shown a steady increase of around 20% compared to bulk promotional emails. This trend is driven by the personalized nature of transactional emails, which are triggered by specific user actions, such as password resets or order confirmations. Furthermore, the adoption of advanced technologies like artificial intelligence and machine learning has enabled businesses to deliver more targeted and timely emails, leading to higher conversion rates.
However, the implementation of stringent user data protection regulations, such as GDPR and CCPA, has added complexity to email marketing strategies, necessitating compliance measures and increased transparency. Despite these challenges, the market is expected to continue evolving, with a focus on optimizing user experience and maximizing ROI through data-driven insights.

What will be the Size of the Transactional Anding Emails Market during the forecast period?

Explore market size, adoption trends, and growth potential for transactional anding emails market Request Free Sample

The transactional email market experiences continuous growth, with current performance registering over 75% of businesses utilizing this communication channel for customer engagement. Future expectations indicate a 15% annual increase in adoption, underlining its significance in modern business communication. Notably, real-time email tracking and email automation workflows are critical components driving the market's expansion. Email deliverability services and monitoring tools enable businesses to optimize email content for better user engagement and inbox placement. Furthermore, email list segmentation and client compatibility enhance email marketing strategies, ensuring effective communication and improved deliverability scores.
Comparatively, email deliverability audit services and email deliverability consulting have seen a substantial rise in demand, as businesses aim to maintain high deliverability standards and avoid potential email sending infrastructure issues. Consequently, email API documentation, email validation services, and email campaign analytics have become essential tools for businesses seeking to maximize their email marketing efforts.

How is this Transactional Anding Emails Industry segmented?

The transactional anding emails industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Marketing
  Transactions


End-user

  Retail and e-commerce
  BFSI
  Healthcare
  Travel and hospitality


Deployment

  Cloud-based
  On-premises


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Application Insights

The marketing segment is estimated to witness significant growth during the forecast period.

Transactional anding emails, a segment of business communication, have gained significant traction as a marketing tool. Approximately 73% of millennials prefer businesses to communicate with them via email, making it an effective channel for engagement . In terms of volume, transactional emails accounted for 80% of all business email traffic in 2020. Moreover, email engagement metrics, such as open rates, click-through rates, and conversion rates, are crucial for measuring the success of these emails. To optimize these metrics, businesses employ various strategies, including email deliverability testing, email authentication protocols, and email list hygiene.

Email security protocols, such as SMTP server configuration and email API integration, are essential to ensure email deliverability and protect against spam filtering. Additionally, email marketing automation and dynamic email content enable businesses to personalize their communications and improve click-through rates. Em