What’s the right email frequency? What’s the potential increase in the number of conversions your email campaigns generate if you add an extra message to your schedule? The data in this table should help you find the right answers.

During a survey carried out among marketers in nine countries worldwide, the conversion rate - the number of viewers who converted as a share of the total number of viewers - was the most preferred metric to determine the success of e-mail marketing campaigns other than the open rate, with 26.5 percent of professionals relying on it. Click-through-rate (CTR) - the amount of clicks that an ad receives as a share of the total number of times it has been displayed - came second, with almost 24 percent of marketers choosing it.

Despite the growth and prominence of mobile messengers and chat apps, e-mail is an integral part of daily online life. In 2023, the number of global e-mail users amounted to 4.37 billion and is set to grow to 4.89 billion users in 2027. Global e-mail audiencesIn 2023, approximately 347 billion e-mails were sent and received every day worldwide. This figure is projected to increase to over 408 billion daily e-mails in 2027. As of July 2022, Apple Mail Privacy accounted for over half of the e-mail opens, while mobile use of e-mails saw a significant decrease in their market shares. Apple MPP e-mail app was the most popular e-mail client, accounting for 55 percent of e-mail opens. Gmail, the free e-mail service owned by Google, was ranked second with a 31 percent open share. Malicious mailMany online users use e-mails for website and newsletter signups and brace themselves for the inevitable flood of spam and marketing communications. Whereas most unwanted e-mails are annoying yet ultimately benign, consumers are right to be wary of malicious e-mail that can be used to compromise their digital accounts and devices. In 2023, 25 percent of fraud reports in the United States related to cases in which victims were contacted via e-mail.

How many of your subscribers open your emails within the first two, four, or six hours after sending? Is it the same for clicks? Here, we’re looking at how the recipients’ engagement changed over time after the campaign was sent.

As of April 18, 2024, the United States was the country with the highest number of emails sent daily, with almost ten billion. Germany and Ireland followed, with 8.5 billion and 8.4 billion emails daily, respectively. Overall, the Netherlands, the United Kingdom, and France each had 8.3 billion emails sent per day. As of December 2023, over 241 million emails were sent worldwide within one minute.

In the second quarter of 2024, 98.6 percent of marketing emails sent by the travel, hospitality, and entertainment (TH+E) sector were delievered to their intendended destinations. Among these, 42.4 percent were opened.

This table shows the email marketing benchmarks across different industries. For each sector, we've identified the average email open rate, CTR, CTOR, unsubscribe rate, and spam complaint rate. Thanks to this data, you can compare your email marketing campaigns' results with other companies from your vertical. It's beneficial to look at the industry-level data breakdown as each sector is different. The target audience, type of communication, and competition levels all play a role in how high the average email marketing statistics are.

During a survey among adults in the United States in January 2024, over half (or 54 percent) of respondents chose relevance as their number one reason to open a marketing email, meaning it offered a product they were interested in when they received the message. An email personalized to a consumer beyond just featuring their name ranked second, selected by 19 percent of the interviewees. According to the same study, about two-thirds of U.S. adults did not want to receive more marketing messages in 2024.

Do individual phrases in email subject lines correlate with email campaign performance? Here we explore whether individual words have the power to make or break your email campaigns.

What are the average email marketing results in different countries? Here’s what we’ve found.

Email Marketing Market Report is Segmented by Type (Solution, Services), by Deployment (Cloud, On-Premises), by Enterprises (SMEs, Large Enterprises), End-User Verticals (Retail and E-Commerce, Travel and Hospitality, IT and Telecom, BFSI, Government, Other End-User Verticals), Geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Here, we’re looking at other elements that may play a role in how you run your email marketing campaigns and the average metrics you could expect.

In the second quarter of 2024, 99.7 percent of marketing emails sent by the media industry were delivered to their intended destinations. Among these, 44.9 percent were opened.

This dataset focuses on the e-mail services provided by Shared Service Canada to our partner departments. It does not include the legacy e-mail service metrics. This dataset includes items like the number of e-mail accounts, the number of accounts over 2 GB, number of Blackberry’s activated and e-mail incidents for High and Critical Incidents.

How many emails should you put into your autoresponder cycle? We’ve analyzed how the average engagement metrics change depending on the number of emails our customers used in their autoresp onder cycles.

With the internet becoming increasingly accessible, the number of e-mails sent and received globally has increased each year since 2017. In 2022, there were an estimated 333 billion e-mails sent and received daily around the world. This figure is projected to increase to 392.5 billion daily e-mails by 2026.

E-Mail marketing Despite the increasing popularity of messengers, chat apps and social media, e-mail has managed to remain central to digital communication and continues to grow in uptake. By 2025, the number of global e-mail users is expected to reach a total of 4.6 billion - an approximate six hundred thousand increase in users, up from 4 billion in 2020. Not only that, when it comes to online advertising e-mail has seen higher click-through-rates than on social media. In Belgium and Germany, these were 5.5 and 4.3 percent respectively - compared to the 1.3 percent global average CTR for social media during the same time period.

Gmail Launched in April 2004, Google’s Gmail has earned its spot as one of the most popular freemail services in the world. According to a 2019 survey, its popularity worldwide was trumped only by Apple’s native iPhone Mail app with 26 percent of all e-mail opens worldwide taking place on the platform. Millennials surveyed in the United Kingdom listed Gmail among their top 5 most important mobile apps, while a similar survey carried out in Sweden saw Gmail tie with WhatsApp for a spot among the top mobile apps nationwide.

In this table, we’re looking at whether adding video content (including links to your video hosting platforms) could help you boost your engagement metrics, primarily the average click-th rough and click-to-open rates.

Businesses are transforming their go-to models to capitalize on emerging opportunities by relying more on digital strategies. As the email marketing market extends its size in the year 2024, the market is expected to accumulate US$ 16,974.36 million by the year-end.

Attributes	Key Insights
Email Marketing Market Size (2024E)	US$ 16,974.36 million
Market Valuation (2034F)	US$ 81,592.84 million
Value-based CAGR (2024 to 2034)	17%

Category-wise Email Marketing Market Analysis

Leading Component	Email Campaign Software
Value Share (2024)	24.80%

Leading Type	Cloud-based
Value Share (2024)	56.90%

Email Marketing Market Demand Analysis by Country

Countries	Forecast CAGR (2024 to 2034)
United States	17.0%
Germany	12.70%
Japan	13.40%
China	19.10%
Australia & New Zealand	16.50%

According to Cognitive Market Research, The Global Email Tracking Software market size is USD 10584.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 9.50% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 4233.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 3175.26 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 2434.37 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.5% from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD 529.21 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.9% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 211.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.2% from 2024 to 2031.
The cloud-based segment is set to rise due to the growing demand for real-time email analytics. Cloud-based solutions play a pivotal role, offering scalability, accessibility, and enhanced collaboration for businesses seeking efficient communication and data-driven insights.
Increasing demand for real-time analytics, improved communication efficiency, and enhanced customer engagement. Businesses use these tools to track, analyze, and optimize email interactions for better performance.

Increasing Email Communication to Provide Viable Market Output

The surge in email communication, driven by both business and personal interactions, has propelled the email tracking software market. As organizations seek to optimize sales and marketing efforts, these tools provide crucial insights into recipient engagement. Integration with customer relationship management (CRM) systems, enhanced analytics, and a focus on security and compliance contribute to the software's growing significance. The rise of remote work and the need for real-time notifications further underscore the market's expansion, reflecting the evolving landscape of digital communication.

Growing Emphasis on Data-Driven Decision-Making to Propel Market Growth

The email tracking software market is expanding due to a growing emphasis on data-driven decision-making. Businesses increasingly rely on these tools to analyze email interactions, track campaign effectiveness, and optimize customer engagement. As organizations prioritize data-driven insights, email tracking software offers valuable analytics, real-time notifications, and integration with CRM systems. This trend is fueled by the need for efficient communication, security, and compliance, reflecting a broader shift toward technology-driven digital communication and marketing strategies.

Market Restraints of the Email Tracking Software

Increased Awareness and Concerns about Privacy to Restrict Market Growth

The email-tracking software market continues to grow due to increased awareness and privacy concerns. Users seek transparency in email interactions, driving demand for tracking tools to monitor data access. However, this growth is restrained by escalating privacy concerns. Users are becoming wary of being tracked, leading to potential backlash and increased regulatory scrutiny. Striking a balance between tracking capabilities and addressing privacy apprehensions poses a challenge for the sustained expansion of the email-tracking software market.

Impact of COVID-19 on the Email Tracking Software Market

As remote work surged, the email tracking software market experienced notable growth during the COVID-19 pandemic. Businesses increasingly relied on email communication, fueling demand for tools that provide insights into recipient interactions. The pandemic underscored the importance of monitoring virtual communication, optimizing sales strategies, and maintaining customer engagement. Email tracking software adapted to the evolving needs of remote collaboration, contributing to its market expansion amid the global health crisis. Introduction of the Email Tracking Software Market

The market for tools that monitor and analyze email interactions, providing insights into recipient engagement, open rates, and campaign effectiveness essential...

In this table, you’ll see the average landing page conversions based on the subscription rate they generated across industries.