Despite the growth and prominence of mobile messengers and chat apps, e-mail is an integral part of daily online life. In 2025, the number of global e-mail users amounted to **** billion and is set to grow to **** billion users in 2028. Global e-mail audiencesIn 2023, approximately *** billion e-mails were sent and received every day worldwide. This figure is projected to increase to over *** billion daily e-mails in 2027. As of July 2022, Apple Mail Privacy accounted for over half of the e-mail opens, while mobile use of e-mails saw a significant decrease in their market shares. Apple MPP e-mail app was the most popular e-mail client, accounting for ** percent of e-mail opens. Gmail, the free e-mail service owned by Google, was ranked second with a ** percent open share. Malicious mailMany online users use e-mails for website and newsletter signups and brace themselves for the inevitable flood of spam and marketing communications. Whereas most unwanted e-mails are annoying yet ultimately benign, consumers are right to be wary of malicious e-mail that can be used to compromise their digital accounts and devices. In 2023, ** percent of fraud reports in the United States related to cases in which victims were contacted via e-mail.
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Omnisend weighs in on the latest email marketing statistics, including open rates, click-through rates and more. Learn how to elevate your email marketing strategy.
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Get the count of unique users per email app
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Gmail Statistics: Gmail, launched by Google in 2004, has evolved into one of the most widely used email services globally, with over 2.5 billion active users as of 2025, accounting for approximately 30.9% of the global population. This widespread adoption is attributed to its seamless integration with Google services, user-friendly interface, and robust security features. In September 2024, Gmail recorded an impressive 10 billion monthly visits.
Gmail holds a significant position in the email client market, with a 30.70% share globally, making it the second most popular email platform after Apple Mail. Users send over 121 billion emails daily through Gmail. On average, a Gmail user maintains 1.7 accounts and checks their inbox approximately 12 times a day, reflecting the platform's integral role in daily communication.
Country-wise, Gmail's usage is notably high in Indonesia and India, with 82.6% and 82.4% of their populations using the service, respectively. In the United States, Gmail accounts for 41.9% of email users. The platform's popularity is further bolstered by its availability in 105 languages and its strong presence in mobile usage, with 75% of users accessing Gmail on mobile devices.
Gmail's robust spam filters block about 99.9% of dangerous links, spam, and malware from reaching users’ inboxes. Additionally, Gmail offers 15GB of free storage shared across Gmail, Google Drive, and Google Photos, catering to users' substantial data storage needs.
These statistics underscore Gmail's pivotal role in global communication, highlighting its extensive reach, user engagement, and continuous growth in the digital communication landscape. So, let’s buckle up and get ready to explore some fascinating statistics about this email giant.
Premium B2C Consumer Database - 269+ Million US Records
Supercharge your B2C marketing campaigns with comprehensive consumer database, featuring over 269 million verified US consumer records. Our 20+ year data expertise delivers higher quality and more extensive coverage than competitors.
Core Database Statistics
Consumer Records: Over 269 million
Email Addresses: Over 160 million (verified and deliverable)
Phone Numbers: Over 76 million (mobile and landline)
Mailing Addresses: Over 116,000,000 (NCOA processed)
Geographic Coverage: Complete US (all 50 states)
Compliance Status: CCPA compliant with consent management
Targeting Categories Available
Demographics: Age ranges, education levels, occupation types, household composition, marital status, presence of children, income brackets, and gender (where legally permitted)
Geographic: Nationwide, state-level, MSA (Metropolitan Service Area), zip code radius, city, county, and SCF range targeting options
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Financial Indicators: Income levels, investment activity, mortgage information, credit indicators, and wealth markers for premium audience targeting
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Deploy across all major marketing channels:
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E-commerce retailers seeking customer acquisition
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VIA.tools maintains industry-leading compliance standards:
CCPA (California Consumer Privacy Act) compliant
CAN-SPAM Act adherence for email marketing
TCPA compliance for phone and SMS campaigns
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Our data specialists work with you to:
Define your target audience criteria
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With over two decades of data industry experience, we combine extensive database coverage with advanced targeting capabilities. Our commitment to data quality, compliance, and customer success has made us the preferred choice for businesses seeking superior B2C marketing performance.
Contact our team to discuss your specific targeting requirements and receive custom pricing for your marketing objectives.
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Email marketing statistics: Email marketing is the blueprint for a successful digital strategy in 2025. They tell us precisely where to invest our effort, whether it’s in optimizing for mobile, segmenting our lists, or automating a high-value cart abandonment series. Email Marketing isn’t just a key pillar of your strategy; for many businesses, it’s the primary driver of revenue that offers a verifiable, unmatched return on investment ROI.
Think about it: I've been in this industry for a long time, and the one constant has been the inbox. It’s a direct, private channel that has survived every social media wave and algorithm change, and the data absolutely prove its resilience and growth. Let’s get into the stats.
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Get the count of unique users that connected to Exchange Online using any email app.
Andrew Wharton's Actionable US Consumer Email Database hosts over 650 million email addresses that have been active within the last 36 months. This database is fully CAN-SPAM compliant and 100% opted-in for Third Party Use.
This Email Address database successfully connects you with your customers and/or prospects at their most recent, deliverable online address. and Increase impression rates, deliverability, and engagement in your digital campaigns.
The Email Address Data is 100% populated with email address, HEMS (MD5, Sha1, Sha256) first name, last name, postal address (primary and secondary), IP Address, Time Stamp(s) for Last Registration, Verification, and First Seen. An enhanced version of the database is available with Date-of-Birth (where available), Phone (mobile and landline) and MAIDs to Hashed email conversion.
The Andrews Wharton Actionable US Consumer Email Database is updated monthly. A complete replacement database or new adds are available as update files.
Contact us at successdelivered@andrewswharton.com or visit us at www.andrewswharton.com to learn more about this dataset.
Big Data Users Email List Acquire 100% Tele-Verified Big Data Customers List And Increase Campaign Success Rate! Highlights Of Our Big Data Users Email List
Guarantees 100% accurate data
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Global Email Address & Contact B2B Email Data Solutions: 293M+ Verified Emails and Phone Numbers for B2B Email outreach. Boost your marketing and sales strategies with Forager.ai's Global Contact Data and Email address Data. Our comprehensive database offers access to over 293 million verified email addresses, along with phone number data and detailed B2B Email data and contact information. Whether you're focused on expanding your B2B Email outreach or improving lead generation, our solutions provide the tools you need to engage decision-makers and drive success.
Designed to support your Email data-driven marketing efforts, Forager.ai delivers valuable insights with email data, phone number data, and contact details for both B2B and B2C audiences. Build meaningful connections and leverage high-quality, verified Email data to execute precise and effective outreach strategies.
Core Features of Forager.ai B2B Email Data Solutions: Targeted B2B Email Data: Gain access to a diverse collection of email addresses that help you execute personalized email campaigns targeting key decision-makers across industries.
Comprehensive Phone Number Data: Enhance your sales and telemarketing strategies with our extensive phone number database, perfect for direct outreach and boosting customer engagement.
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Strategic Applications of Forager.ai Data: Online Marketing & Campaigns: Utilize our email address data and phone number information to run targeted online marketing campaigns, increasing conversion rates and boosting outreach effectiveness.
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Why Forager.ai Stands Out: Precision & Accuracy: With a 95%+ accuracy rate, Forager.ai ensures that your email data and contact information is always fresh, reliable, and ready to be used for maximum impact.
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Unlock the Power of Verified Email (Personal Email data & Business Email data) Contact Data with Forager.ai Explore the potential of our 293M+ verified email addresses and phone numbers to elevate your B2B email marketing, sales outreach, and data-driven initiatives. Our contact data solutions are tailored to support your lead generation, sales pipeline, and competitive intelligence efforts, giving you the tools to execute more effective and impactful campaigns.
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According to a 2024 survey carried out among marketers in selected countries worldwide, the click-through-rate (CTR) - the amount of clicks that an ad receives as a share of the total number of times it has been displayed - was the most preferred metric to determine the success of e-mail marketing campaigns other than the open rate, cited by 19.7 percent of respondents. The conversion rate - the number of viewers who converted as a share of the total number of viewers - came second, with 17.9 percent of professionals relying on it.
As per our latest research, the global tracker-free email service market size reached USD 1.42 billion in 2024, driven by the rising demand for privacy-centric digital communication solutions. The market is projected to grow at a robust CAGR of 17.3% during the forecast period, reaching an estimated USD 6.01 billion by 2033. The primary growth factor fueling this expansion is the heightened awareness and regulatory emphasis on digital privacy, particularly in response to increasing concerns over email tracking, data breaches, and unauthorized data usage.
One of the critical growth drivers for the tracker-free email service market is the global surge in privacy regulations such as the General Data Protection Regulation (GDPR) in Europe, the California Consumer Privacy Act (CCPA) in the United States, and similar frameworks emerging across Asia Pacific and Latin America. These regulations have compelled both individuals and enterprises to reevaluate their communication tools, prioritizing solutions that guarantee data confidentiality and eliminate third-party trackers. As a result, businesses are increasingly migrating from conventional email platforms to tracker-free alternatives, aiming to ensure compliance, build customer trust, and mitigate reputational risks associated with data misuse. Additionally, the proliferation of high-profile data breaches has heightened public awareness, prompting users to seek out email services that explicitly promise tracker-free, encrypted, and transparent operations.
Another pivotal factor contributing to market growth is the expanding digital ecosystem that encompasses remote work, e-commerce, and cloud-based collaboration. With more sensitive information being exchanged online, the need for secure, tracker-free email services has never been more pronounced. Organizations, especially in the finance, healthcare, and legal sectors, are adopting these solutions to safeguard intellectual property, client data, and confidential communications from intrusive tracking technologies. Furthermore, the increasing sophistication of tracking mechanisms embedded in marketing emails and newsletters has led to a backlash among privacy-conscious users, who now demand greater control over their digital footprints. This shift in user preference is compelling service providers to innovate, offering enhanced privacy features, seamless integration with productivity tools, and user-friendly interfaces to capture a growing share of the market.
The tracker-free email service market is also benefiting from advancements in cybersecurity technologies, including end-to-end encryption, zero-access architecture, and decentralized storage. These technological enhancements not only bolster the security posture of email services but also serve as key differentiators in a competitive landscape. Vendors are leveraging artificial intelligence and machine learning to detect potential threats, block spam, and ensure that emails remain free from hidden trackers. The integration of these advanced features is expected to drive adoption across both consumer and enterprise segments, as users increasingly prioritize privacy and security in their digital communications.
Regionally, North America continues to dominate the tracker-free email service market, accounting for over 36% of the global revenue in 2024, owing to a mature digital infrastructure, early adoption of privacy regulations, and a high concentration of privacy-focused enterprises. Europe follows closely, driven by stringent data protection laws and a tech-savvy population. The Asia Pacific region is emerging as a lucrative market, with a rapidly growing internet user base and increasing awareness of digital privacy. Latin America and the Middle East & Africa, while still nascent, are witnessing steady growth as governments and businesses recognize the importance of secure, tracker-free communication in a digitally connected world.
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Sri Lanka Internet & eMail Service: Number of Subscribers data was reported at 22,864,173.000 Unit in 2023. This records an increase from the previous number of 21,667,616.000 Unit for 2022. Sri Lanka Internet & eMail Service: Number of Subscribers data is updated yearly, averaging 237,000.000 Unit from Dec 1994 (Median) to 2023, with 30 observations. The data reached an all-time high of 22,864,173.000 Unit in 2023 and a record low of 175.000 Unit in 1994. Sri Lanka Internet & eMail Service: Number of Subscribers data remains active status in CEIC and is reported by Central Bank of Sri Lanka. The data is categorized under Global Database’s Sri Lanka – Table LK.TB001: Telecommunication Statistics.
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How many of your subscribers open your emails within the first two, four, or six hours after sending? Is it the same for clicks? Here, we’re looking at how the recipients’ engagement changed over time after the campaign was sent.
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Email, text, and call spam remain major threats nowadays. Nearly half of all daily emails are unwanted, with users worldwide encountering boosted volumes of phishing and scam content. In retail and financial services, spam disrupts customer trust and inflates cybersecurity budgets. Meanwhile, call-based scams cost consumers time and mental strain...
According to our latest research, the global email marketing market size reached USD 13.2 billion in 2024, and is expected to grow at a robust CAGR of 11.7% from 2025 to 2033, culminating in a projected market value of USD 36.3 billion by 2033. The accelerating adoption of digital communication strategies, coupled with advancements in marketing automation and personalization technologies, is fueling this expansion. The market's growth is driven by businesses' increasing focus on customer engagement, cost-effective marketing channels, and measurable ROI, making email marketing a cornerstone of omnichannel marketing strategies worldwide.
One of the primary growth factors for the email marketing market is the rising demand for personalized and targeted communication. As consumer expectations evolve, businesses are leveraging sophisticated segmentation and automation tools to deliver customized content that resonates with individual preferences and behaviors. This shift toward hyper-personalization not only enhances customer engagement but also increases conversion rates and customer loyalty. The integration of artificial intelligence and machine learning into email marketing platforms has further enabled marketers to analyze vast datasets, predict customer needs, and optimize campaign performance in real time, solidifying emailÂ’s role as a high-ROI marketing channel.
Another significant driver is the proliferation of mobile devices and the growing penetration of the internet across emerging economies. With billions of users accessing emails on their smartphones and tablets, businesses are investing in responsive design and mobile-optimized campaigns to reach customers wherever they are. This mobile-centric approach has led to higher open and click-through rates, as users engage with content seamlessly across devices. Additionally, the expansion of e-commerce and digital services in regions such as Asia Pacific and Latin America has created new opportunities for businesses to utilize email marketing as a primary tool for customer acquisition, retention, and upselling.
The evolving regulatory landscape is also shaping the growth trajectory of the email marketing market. Stringent data privacy regulations such as GDPR in Europe, CCPA in California, and similar frameworks globally have compelled organizations to adopt transparent consent mechanisms and robust data protection practices. While compliance poses operational challenges, it has also enhanced consumer trust in email communications, leading to higher engagement rates. Companies that prioritize ethical data practices and transparent messaging are better positioned to capitalize on the growing demand for permission-based marketing, thereby driving sustainable market growth.
Regionally, North America continues to dominate the global email marketing market, accounting for the largest revenue share in 2024. The regionÂ’s mature digital ecosystem, high internet penetration, and early adoption of advanced marketing technologies have contributed to this leadership. Europe follows closely, driven by stringent regulatory frameworks and a strong emphasis on data-driven marketing. Meanwhile, Asia Pacific is emerging as the fastest-growing region, propelled by rapid digital transformation, expanding e-commerce sectors, and increasing investments in marketing automation. Latin America and the Middle East & Africa are also witnessing steady growth, supported by rising internet usage and a burgeoning SME sector eager to leverage cost-effective marketing solutions.
As businesses strive to enhance their email marketing strategies, the integration of Author Emailing Tools has become increasingly vital. These tools empower authors and content creators to streamline their communication processes, allowing for more personalized and engaging interactions with their audience. By leveraging advanced features such as automated follow-ups, segmentation, and analytics, authors can effectively manage their subscriber lists and tailor their messages to meet the unique preferences of their readers. This not only enhances audience engagement but also fosters a sense of community and loyalty among subscribers. As the demand for high-quality, personalized content continues to rise, the adoption of Author Emailing Tools is ex
A good DATA is crucial for any business or organization to grow the network. This is because all relevant details about the company and user are stored in the database. Your companies have benefited from using our email database to extract their prospect's details.
It is a well-known fact that LinkedIn gives you the opportunity to expand your business network. You can easily connect with your prospects, directly or through mutual connections, by using search keywords related to their name, company, profile, address, etc. However, we're a leading data provider, with us you do not need to do such a thing. Our Professional's email database contains all the necessary business information from your prospects. There are several ways to access them (especially email addresses and phone numbers).
With our service, you can reach over 69 million records in 200+ countries. Our database is well organized and keeps information easily accessible, so you can use it. Easily increase your sales with reliable LinkedIn data that connects you directly to your goal, here we have worked hard to supply quality, reliable, sustainable email databases.
Salutary Data is a boutique, B2B contact and company data provider that's committed to delivering high quality data for sales intelligence, lead generation, marketing, recruiting / HR, identity resolution, and ML / AI. Our database currently consists of 148MM+ highly curated B2B Contacts ( US only), along with over 4M+ companies, and is updated regularly to ensure we have the most up-to-date information.
We can enrich your in-house data ( CRM Enrichment, Lead Enrichment, etc.) and provide you with a custom dataset ( such as a lead list) tailored to your target audience specifications and data use-case. We also support large-scale data licensing to software providers and agencies that intend to redistribute our data to their customers and end-users.
What makes Salutary unique? - We offer our clients a truly unique, one-stop aggregation of the best-of-breed quality data sources. Our supplier network consists of numerous, established high quality suppliers that are rigorously vetted. - We leverage third party verification vendors to ensure phone numbers and emails are accurate and connect to the right person. Additionally, we deploy automated and manual verification techniques to ensure we have the latest job information for contacts. - We're reasonably priced and easy to work with.
Products: API Suite Web UI Full and Custom Data Feeds
Services: Data Enrichment - We assess the fill rate gaps and profile your customer file for the purpose of appending fields, updating information, and/or rendering net new “look alike” prospects for your campaigns. ABM Match & Append - Send us your domain or other company related files, and we’ll match your Account Based Marketing targets and provide you with B2B contacts to campaign. Optionally throw in your suppression file to avoid any redundant records. Verification (“Cleaning/Hygiene”) Services - Address the 2% per month aging issue on contact records! We will identify duplicate records, contacts no longer at the company, rid your email hard bounces, and update/replace titles or phones. This is right up our alley and levers our existing internal and external processes and systems.
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You will get an active email list for real and active buyers who make regular purchases through Amazon and other e-commerce sites. This email list contains 100% original email address. You can also use these emails to increase visits to your website, blog, or YouTube channel. I offer you now, a great treasure to use whenever you want.
So don't waste your time and start boosting your ecommerce business online.
The buyers will be from:
United States of America Canada Europe Union
$ There are no duplicate emails $ No fake IDs $ Audiences ready to buy
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Microsoft Users Email List Engage with the Right Prospects Using the Microsoft Users Email List! Highlights Of Our Microsoft Users Email List
Guarantees 100% accurate data
Ensures 98% Email Deliverability Rate
Multiple times verified data
Highly Reliable and responsive database
All-inclusive data at affordable prices
Up-to-Date Information
Diverse Data Sources
Increased Engagement
Get a Free Quot
Despite the growth and prominence of mobile messengers and chat apps, e-mail is an integral part of daily online life. In 2025, the number of global e-mail users amounted to **** billion and is set to grow to **** billion users in 2028. Global e-mail audiencesIn 2023, approximately *** billion e-mails were sent and received every day worldwide. This figure is projected to increase to over *** billion daily e-mails in 2027. As of July 2022, Apple Mail Privacy accounted for over half of the e-mail opens, while mobile use of e-mails saw a significant decrease in their market shares. Apple MPP e-mail app was the most popular e-mail client, accounting for ** percent of e-mail opens. Gmail, the free e-mail service owned by Google, was ranked second with a ** percent open share. Malicious mailMany online users use e-mails for website and newsletter signups and brace themselves for the inevitable flood of spam and marketing communications. Whereas most unwanted e-mails are annoying yet ultimately benign, consumers are right to be wary of malicious e-mail that can be used to compromise their digital accounts and devices. In 2023, ** percent of fraud reports in the United States related to cases in which victims were contacted via e-mail.