Endpoint Security Market is Segmented by Solution Type (Antivirus/Anti-malware, Firewall/UTM, and More), Deployment Mode (On-Premises, Cloud, and Hybrid), Organization Size (Large Enterprises and Small and Medium-Sized Enterprises), End-User Industry (BFSI, Government and Defense, Healthcare and Life Sciences, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

According to Cognitive Market Research, the global Endpoint Security Market size is USD 14581.6 million in 2024 and will expand at a compound annual growth rate (CAGR) of 9.00% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 5832.64 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 4374.48 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 3353.77 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.0% from 2024 to 2031.
Latin American market will account for more than 5% of global revenue and have a market size of USD 729.08 million in 2024. It will grow at a compound annual growth rate (CAGR) of 8.4% from 2024 to 2031.
Middle East and Africa held the markets, accounting for around 2% of the global revenue. The market was USD 291.63 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.7% from 2024 to 2031.
The Endpoint Protection Platform (EPP) held the highest Endpoint security Market revenue share in 2024.

Market Dynamics of Endpoint security Market

Key Drivers for Endpoint security Market

Rising Cyber Threats to Increase the Demand Globally

The global demand for endpoint security solutions is expected to surge in response to the rising tide of cyber threats targeting organizations worldwide. As cybercriminals employ increasingly sophisticated tactics such as malware, ransomware, phishing attacks, and zero-day exploits, organizations are under growing pressure to fortify their defenses and protect their endpoints. The proliferation of remote work arrangements, accelerated by factors such as the COVID-19 pandemic, has further expanded the attack surface, making endpoint devices more vulnerable to exploitation. This heightened risk landscape underscores the critical importance of robust endpoint security measures to safeguard organizations' digital assets, sensitive data, and intellectual property.

Remote Workforce to Propel Market Growth

The proliferation of remote work arrangements is expected to be a significant catalyst for market growth in the endpoint security sector. With an increasing number of employees working from remote locations, often using personal devices, the attack surface for cyber threats expands significantly. This trend has heightened the urgency for organizations to implement robust endpoint security solutions to protect against potential vulnerabilities and cyber attacks. Endpoint security solutions play a crucial role in securing remote devices, ensuring that they comply with corporate security policies, and safeguarding sensitive data accessed or stored on these endpoints. As remote work becomes a more permanent fixture in the modern workforce, the demand for advanced endpoint security solutions equipped to address the unique challenges of remote work environments is expected to escalate, driving market growth globally.

Restraint Factor for the Endpoint Security Market

Complexity and Integration Challenges to Limit the Sales

The complexity and integration challenges inherent in implementing endpoint security solutions are anticipated to present limitations to sales within the market. Integrating endpoint security solutions into existing IT infrastructures often requires substantial time, resources, and expertise, particularly for organizations with complex and heterogeneous environments. The intricacies of integration can lead to delays in deployment, increased costs, and potential disruptions to business operations. Moreover, the diverse range of endpoint devices, operating systems, and security protocols further complicates the integration process, posing additional hurdles for organizations seeking to implement comprehensive security measures. As a result, some organizations may hesitate to invest in endpoint security solutions due to concerns over the complexities involved in deployment and integration, potentially impeding sales growth within the market.

Impact of Covid-19 on the Endpoint Security Market

The COVID-19 pandemic has had a profound impact on the endpoint security market, reshaping cybersecurity priorities and driving significant changes in the threat landscape. The rapid shift to remote work arrangements, necessitated by social dista...

The global endpoint security market is projected to reach ***** billion U.S. dollars in 2024. The market is projected to continue growing, amounting to more than ** billion U.S. dollars in 2028. Endpoint security: A definition Endpoint security is the process of protecting entry points of end-user devices such as desktops, laptops, or mobile devices from being exploited by malicious actors. Endpoint security systems offer protection from cybersecurity threats and have evolved from traditional antivirus software to now be able to provide comprehensive protection from sophisticated malware. Accordingly, the global information security solutions and services market was estimated at nearly *** billion U.S. dollars in 2023. This growth is driven both by an increasing consumer awareness and an organizational need to protect sensitive data and enterprise networks. Unsurprisingly, cybersecurity is among the most important IT priorities for companies worldwide. How does endpoint protection work? An Endpoint Protection Platform (EPP) works by examining the files that enter a network. EPPs secure entry points through application control – the process of blocking the use of applications that are unsafe or unauthorized – and through encryption. Modern day EPPs have evolved to use the cloud to store a growing database of threat information, reducing the maintenance required to keep these databases up to date, and allowing for greater speed and scalability.

The global endpoint security market size reached USD 20.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 44.8 Billion by 2033, exhibiting a growth rate (CAGR) of 9.3% during 2025-2033. The market is driven by increasing cyber threats targeting endpoints, growing adoption of remote work and mobile devices, and the rising need for advanced threat detection and prevention capabilities.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on component, deployment mode, organization size, and vertical.

The Endpoint Security market size is predicted to rise from $22.05 billion in 2024 to $69.36 billion by 2035, growing at a CAGR of 10.97% from 2024 to 2035.

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Endpoint Security Market Size 2025-2029

The endpoint security market size is forecast to increase by USD 24.19 billion, at a CAGR of 21.6% between 2024 and 2029.

Major Market Trends & Insights

North America dominated the market and accounted for a 48% growth during the forecast period.
By the Deployment - On-premises segment was valued at USD 4.89 billion in 2023
By the End-user - BFSI segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 447.36 billion
Market Future Opportunities: USD USD 24.19 billion 
CAGR : 21.6%
North America: Largest market in 2023

Market Summary

The market is witnessing significant advancements as businesses increasingly prioritize securing their digital perimeters against cyber threats. According to recent studies, the worldwide the market is projected to reach a value of USD136.85 billion by 2027, growing at a steady pace. This expansion can be attributed to the increasing adoption of advanced technologies such as Artificial Intelligence (AI) and Machine Learning (ML) to enhance threat detection and response capabilities. Moreover, the growing number of remote workers and the proliferation of Internet of Things (IoT) devices are creating new security challenges, driving the demand for robust endpoint security solutions. Despite these advancements, the market faces challenges, including the lack of skilled labor and the need for continuous updates to counter emerging threats. Strategic partnerships and acquisitions among key players continue to shape the competitive landscape, as companies seek to expand their offerings and strengthen their market presence.

What will be the Size of the Endpoint Security Market during the forecast period?

Explore market size, adoption trends, and growth potential for endpoint security market Request Free SampleThe market encompasses a range of solutions designed to safeguard organizations' digital assets from various cyber threats. Two significant areas of focus within this market are Endpoint Protection Platforms (EPP) and Extended Endpoint Protection Solutions. According to industry estimates, the global EPP market size was valued at USD15.5 billion in 2020, with a projected compound annual growth rate (CAGR) of 12.5% from 2021 to 2028. In contrast, the extended endpoint protection solutions market, which includes features like Malware Signature, Behavioral Monitoring, Advanced Threat Protection (ATP), Endpoint Detection and Response (EDR), Incident Response Plan, Security Orchestration, Automation, and Response (SOAR) platforms, Phishing Simulation, Network Access Control (NAC) solutions, Data Breach Response, User and Entity Behavior Analytics (UEBA) systems, Cloud Access Security Broker (CASB) services, Intrusion Detection Systems (IDS) sensors, Data Encryption, Penetration Testing methodology, Risk Management Framework, Vulnerability Scanners, Threat Hunting Techniques, Compliance Regulations, Virtual Patching, Next-Generation Antivirus (NGAV) engines, Antivirus Software, Security Audit Reports, Mobile Security, Multi-Factor Authentication, Data Loss Prevention, Patch Management Systems, Vulnerability Assessments, Data Loss Prevention (DLP) tools, Network Firewalls, Anomaly Detection Systems, Application Whitelisting, SIEM Integrations, Zero Trust Network, and Access Control, reached a market size of USD22.3 billion in 2020, growing at a CAGR of 13.2% from 2021 to 2028. These figures underscore the continuous demand for advanced endpoint security solutions to counteract the ever-evolving threat landscape.

How is this Endpoint Security Industry segmented?

The endpoint security industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. DeploymentOn-premisesCloud-basedEnd-userBFSIIT and TelecommunicationsRetailHealthcareOthersServiceProfessional servicesManaged servicesSectorLarge enterprisesSmall and medium-sized enterprisesGeographyNorth AmericaMexicoEuropeFranceGermanyItalySpainUKMiddle East and AfricaUAEAPACAustraliaChinaIndiaJapanSouth KoreaSouth AmericaBrazilRest of World (ROW)

By Deployment Insights

The on-premises segment is estimated to witness significant growth during the forecast period.

Endpoint security continues to be a critical focus for businesses as cyber threats evolve and become increasingly sophisticated. Data loss prevention, access control lists, behavioral analytics, and anti-malware software are essential components of robust endpoint security solutions. According to recent studies, the market for endpoint security is experiencing significant growth, with adoption expanding by 18% in the past year. Moreover, future industry expectations indicate that this trend will p

Endpoint security market reached USD 17.2 billion in 2023 and the market is estimated to grow at a CAGR of 7.1%, and expected to reach USD 29.8 billion in 2031

Endpoint Security Market was valued at $12 Billion in 2023, and is projected to reach $USD 43.33 Billion by 2032, at a CAGR of 15.34% from 2023 to 2032.

Endpoint Security Market revenue is projected to reach about USD 36.5 Billion By 2033, expand at a CAGR of approximately 8.4%.

Find detailed analysis in Market Research Intellect's Cloud Based Endpoint Security Market Report, estimated at USD 5.2 billion in 2024 and forecasted to climb to USD 12.4 billion by 2033, reflecting a CAGR of 10.3%.Stay informed about adoption trends, evolving technologies, and key market participants.

The Global Endpoint Security Market size to rise from USD 28,775.75 mn by 2032 from a value of USD 14,670.76 mn in 2024 and is projected to reach by USD 15,704.47 mn in 2025, exhibiting a CAGR of 9.6% from 2025 to 2032.

Global Endpoint Security Market is projected to reach USD 15.8 billion by 2031, growing at a CAGR of 8.9% from 2023-2031.

Trend Micro led the global endpoint protection software industry in 2025 with a market share of ***** percent, followed by Symantec Endpoint Protection and Windows Defender, which accounted for ***** and **** percent of the market share, respectively. The source indicates that endpoint protection software is used to defend endpoints, such as servers, mobile devices, and workstations that are used to connect to enterprise networks.

The projected market size for the global endpoint security market is expected to reach USD 15.73 billion by the end of 2022,

Model Endpoint Security Market Outlook

According to our latest research, the global Model Endpoint Security market size reached USD 2.18 billion in 2024, reflecting a robust demand for advanced cybersecurity solutions as artificial intelligence and machine learning models proliferate across industries. The market is expected to grow at a CAGR of 20.4% from 2025 to 2033, reaching a projected value of USD 13.42 billion by 2033. This strong growth trajectory is primarily driven by the increasing adoption of AI-driven applications, expanding regulatory requirements for data protection, and the rising sophistication of cyber threats targeting model endpoints.

The primary growth factor for the Model Endpoint Security market is the exponential rise in deployment of AI and machine learning models across diverse sectors such as BFSI, healthcare, and telecommunications. As organizations increasingly leverage these models to automate decision-making and enhance operational efficiency, the attack surface for cybercriminals has expanded significantly. Model endpoints, which serve as interfaces for model inference and data exchange, have become prime targets for adversarial attacks, data breaches, and model theft. This heightened risk landscape compels organizations to invest in robust endpoint security solutions that can safeguard sensitive intellectual property, ensure data integrity, and maintain regulatory compliance. The integration of advanced security features like real-time monitoring, anomaly detection, and automated response mechanisms further accelerates market growth by providing comprehensive protection for AI-driven infrastructures.

Another key driver propelling the growth of the Model Endpoint Security market is the evolving regulatory environment surrounding data privacy and cybersecurity. Governments and regulatory bodies worldwide are introducing stringent frameworks such as GDPR, CCPA, and sector-specific guidelines that mandate the protection of AI models and associated data assets. These regulations not only impose heavy penalties for non-compliance but also require organizations to implement proactive security measures, including endpoint protection, encryption, and continuous monitoring. As a result, businesses are prioritizing investments in model endpoint security solutions to mitigate legal and financial risks, foster customer trust, and maintain a competitive edge in the digital economy. The growing awareness of the potential consequences of model compromise, including reputational damage and operational disruption, further underscores the critical importance of endpoint security in the AI era.

The rapid advancement of cyber threats targeting machine learning models is also a significant catalyst for market expansion. Attackers are increasingly employing sophisticated techniques such as model inversion, data poisoning, and adversarial inputs to exploit vulnerabilities at the model endpoint. These attacks can lead to unauthorized access, data leakage, and manipulation of model outputs, posing severe risks to business operations and customer safety. To counter these threats, solution providers are continuously innovating and enhancing their offerings with features like zero-trust architecture, behavioral analytics, and automated threat intelligence. The emergence of managed security services and AI-powered defense mechanisms further strengthens the market’s ability to address evolving threat vectors, ensuring that organizations can deploy AI models with confidence and resilience.

Regionally, North America dominates the Model Endpoint Security market in 2024, accounting for approximately 41% of the global market share, followed by Europe and Asia Pacific. The region’s leadership is attributed to its advanced technology adoption, high concentration of AI-driven enterprises, and proactive regulatory initiatives. Europe is witnessing accelerated growth due to stringent data protection regulations and increasing investments in AI security infrastructure, while Asia Pacific is emerging as a lucrative market driven by rapid digital transformation, expanding internet penetration, and growing awareness of cybersecurity risks. Latin America and the Middle East & Africa are also experiencing steady growth, fueled by government-led digitalization programs and rising demand for secure AI deployments. This regional diversification underscores the global imperative for robust model endpoint security as organizations worldwide embrace AI to drive innovation and competi

The global endpoint security market size surpassed USD 24.15 billion in 2025 and is projected to witness a CAGR of more than 6.8%, crossing USD 46.63 billion revenue by 2035, fueled by high use of mobile devices as an attack vendor.

In North America Endpoint Security Market is projected to grow from USD 9.84 billion in 2025 to USD 20.15 billion by 2031, at a CAGR of 12.9%

Available data formats for the Endpoint Security Market Size, Share, Opportunities, And Trends By Endpoint Type (Computer & Laptops, Smartphones, IoT Devices, Others), By Security Type (Endpoint Detection And Response, Endpoint Protection Platform, Mobile Threat Defense, Others), By Enterprise Size (Small & Medium, Large), By End-Users (BFSI, Government, IT & Communications, Retail, Others), And By Geography - Forecasts From 2025 To 2030 report.

Endpoint Security Market Outlook

According to our latest research, the global endpoint security market size in 2024 stands at USD 19.7 billion, driven by an escalating wave of sophisticated cyber threats and the proliferation of connected devices across enterprises. The market is projected to exhibit a robust CAGR of 8.9% from 2025 to 2033, reaching a forecasted value of USD 42.3 billion by 2033. This consistent growth is propelled by the increasing adoption of remote work, cloud computing, and the need for advanced security solutions to safeguard endpoints, which remain a critical vulnerability in modern IT infrastructures. As per our latest research, the endpoint security market is witnessing accelerated investments from both public and private sectors to address evolving cyber risks, regulatory compliance, and digital transformation initiatives.

One of the primary growth factors for the endpoint security market is the exponential rise in cyberattacks targeting endpoints, such as laptops, mobile devices, and IoT devices. With organizations embracing hybrid and remote work environments, the attack surface has expanded significantly, making endpoints the favored entry point for cybercriminals. Ransomware, phishing, and zero-day exploits have become more prevalent, prompting enterprises to invest heavily in next-generation endpoint security solutions. These solutions leverage artificial intelligence, machine learning, and behavioral analytics to detect and respond to threats in real time, significantly reducing the risk of data breaches and financial losses. The increasing awareness among organizations about the dire consequences of cyber incidents is further fueling the adoption of comprehensive endpoint security platforms.

Another significant driver is the stringent regulatory landscape governing data privacy and cybersecurity across various industries. Regulations such as GDPR in Europe, CCPA in the United States, and other region-specific mandates require organizations to implement robust security measures to protect sensitive data. Non-compliance can result in hefty fines and reputational damage, compelling businesses to prioritize endpoint security as a core component of their cybersecurity strategy. Additionally, the growing trend of bring-your-own-device (BYOD) policies and the integration of personal devices into corporate networks have heightened the need for advanced endpoint protection. Vendors are responding by offering solutions that provide unified visibility, policy enforcement, and threat intelligence across diverse endpoints, ensuring compliance and data integrity.

Technological advancements in endpoint security solutions are also catalyzing market growth. The emergence of cloud-based security platforms, endpoint detection and response (EDR), and managed security services has transformed how organizations approach endpoint protection. These innovations offer scalability, flexibility, and centralized management, enabling enterprises to adapt to dynamic threat landscapes efficiently. The integration of automation and orchestration capabilities further enhances incident response and remediation, minimizing the dwell time of threats. As digital transformation accelerates across sectors such as BFSI, healthcare, retail, and government, the demand for scalable and intelligent endpoint security solutions is expected to surge, creating lucrative opportunities for market players.

From a regional perspective, North America continues to dominate the endpoint security market, accounting for the largest share in 2024, followed by Europe and Asia Pacific. The region’s leadership is attributed to the early adoption of advanced cybersecurity technologies, the presence of major industry players, and a high incidence of cyberattacks targeting critical infrastructure. Meanwhile, Asia Pacific is emerging as the fastest-growing region, driven by rapid digitalization, increasing investments in IT infrastructure, and rising awareness about cybersecurity risks. Latin America and the Middle East & Africa are also witnessing steady growth, supported by government initiatives to enhance cyber resilience and the expansion of digital services. Each region presents unique challenges and opportunities, shaping the global endpoint security landscape.

Endpoint Security Market Outlook

The global endpoint security market size was valued at USD 14.1 billion in 2023 and is projected to reach USD 29.7 billion by 2032, growing at a CAGR of 8.5% during the forecast period. The market growth is primarily driven by increasing incidents of cyber-attacks, the proliferation of IoT devices, and stringent regulatory requirements for data protection.

One of the primary growth factors of the endpoint security market is the rising number of cyber-attacks globally. With the evolution of sophisticated malware, ransomware, and other cyber threats, organizations are increasingly investing in advanced endpoint security solutions to safeguard their sensitive data and IT infrastructure. The increasing reliance on remote work and mobile devices has further amplified the need for robust endpoint security measures, pushing market demand significantly. Moreover, as organizations continue to undergo digital transformation, the need to secure endpoints has become paramount, driving expenditures in this market segment.

The proliferation of IoT devices is another significant factor contributing to the market's growth. As IoT devices become more integrated into business operations and daily life, they present additional entry points for potential cyber-attacks. Hence, there is a growing demand for comprehensive endpoint security solutions that can manage and protect the ever-expanding range of connected devices. Additionally, advancements in technologies like machine learning and artificial intelligence are being incorporated into endpoint security systems to improve threat detection and response capabilities, further propelling market growth.

Regulatory requirements and compliance standards also play a crucial role in driving the endpoint security market. Governments and regulatory bodies across the globe are implementing stringent data protection laws and standards, such as GDPR, CCPA, and HIPAA. Organizations are required to adhere to these regulations to avoid hefty penalties and reputational damage. This has significantly increased the adoption of endpoint security solutions as they help organizations meet compliance requirements and secure sensitive data. The trend towards increased regulation is expected to continue, further boosting the market in the coming years.

Regionally, North America holds a significant share of the global endpoint security market, attributed to the early adoption of advanced technologies and high awareness of cybersecurity. The presence of major market players and increasing investments in cybersecurity infrastructure also contribute to the growth in this region. Europe and Asia Pacific are also witnessing substantial growth, driven by stringent regulatory norms and increasing cyber-attacks. The growing digital ecosystem in countries like China and India is expected to offer lucrative opportunities for market expansion in the Asia Pacific region.

Component Analysis

The endpoint security market is segmented by components into software, hardware, and services. The software segment holds the largest market share and is expected to continue its dominance throughout the forecast period. This is primarily due to the increasing demand for advanced software solutions capable of detecting, preventing, and responding to sophisticated cyber threats. Endpoint security software encompasses various sub-components such as antivirus, anti-malware, firewall, and endpoint detection and response (EDR) solutions. The growing complexity and frequency of cyber-attacks necessitate advanced software capable of offering comprehensive protection, thus driving the market.

Hardware components, though not as dominant as software, are also crucial in the endpoint security landscape. Hardware-based security solutions, including secure access modules (SAM) and hardware security modules (HSM), are employed to provide an additional layer of security. These solutions are particularly popular in sectors requiring stringent security measures, such as banking, financial services, and government institutions. The hardware segment is expected to witness steady growth owing to the increasing integration of hardware-based security in endpoint protection strategies.

The services segment, encompassing managed services, consulting, and training, is also experiencing significant growth. Organizations are increasingly opting for managed security services to outsource their endpoint security needs to specialized vendors. This is driven by the lack of in-house expertise and the need for continuous monitoring and m