Trend Micro led the global endpoint protection software industry in 2024 with a market share of 17.48 percent, followed by Symantec Endpoint Protection and Windows Defender who accounted for 12.89 and 9.72 percent of the market share respectively. The source indicates that endpoint protection software is used to defend endpoints, such as servers, mobile devices, and workstations that are used to connect to enterprise networks.

The Endpoint Security market size is predicted to rise from $22.05 billion in 2024 to $69.36 billion by 2035, growing at a CAGR of 10.97% from 2024 to 2035.

The Endpoint Security Market Report is Segmented by End User (Consumer and Business [BFSI, Government, Manufacturing, Healthcare, Energy and Power, Retail, and Other Businesses]) and by Geography (North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa). The Market Size and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

According to Cognitive Market Research, the global Endpoint Security Market size is USD 14581.6 million in 2024 and will expand at a compound annual growth rate (CAGR) of 9.00% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 5832.64 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 4374.48 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 3353.77 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.0% from 2024 to 2031.
Latin American market will account for more than 5% of global revenue and have a market size of USD 729.08 million in 2024. It will grow at a compound annual growth rate (CAGR) of 8.4% from 2024 to 2031.
Middle East and Africa held the markets, accounting for around 2% of the global revenue. The market was USD 291.63 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.7% from 2024 to 2031.
The Endpoint Protection Platform (EPP) held the highest Endpoint security Market revenue share in 2024.

Market Dynamics of Endpoint security Market

Key Drivers for Endpoint security Market

Rising Cyber Threats to Increase the Demand Globally

The global demand for endpoint security solutions is expected to surge in response to the rising tide of cyber threats targeting organizations worldwide. As cybercriminals employ increasingly sophisticated tactics such as malware, ransomware, phishing attacks, and zero-day exploits, organizations are under growing pressure to fortify their defenses and protect their endpoints. The proliferation of remote work arrangements, accelerated by factors such as the COVID-19 pandemic, has further expanded the attack surface, making endpoint devices more vulnerable to exploitation. This heightened risk landscape underscores the critical importance of robust endpoint security measures to safeguard organizations' digital assets, sensitive data, and intellectual property.

Remote Workforce to Propel Market Growth

The proliferation of remote work arrangements is expected to be a significant catalyst for market growth in the endpoint security sector. With an increasing number of employees working from remote locations, often using personal devices, the attack surface for cyber threats expands significantly. This trend has heightened the urgency for organizations to implement robust endpoint security solutions to protect against potential vulnerabilities and cyber attacks. Endpoint security solutions play a crucial role in securing remote devices, ensuring that they comply with corporate security policies, and safeguarding sensitive data accessed or stored on these endpoints. As remote work becomes a more permanent fixture in the modern workforce, the demand for advanced endpoint security solutions equipped to address the unique challenges of remote work environments is expected to escalate, driving market growth globally.

Restraint Factor for the Endpoint Security Market

Complexity and Integration Challenges to Limit the Sales

The complexity and integration challenges inherent in implementing endpoint security solutions are anticipated to present limitations to sales within the market. Integrating endpoint security solutions into existing IT infrastructures often requires substantial time, resources, and expertise, particularly for organizations with complex and heterogeneous environments. The intricacies of integration can lead to delays in deployment, increased costs, and potential disruptions to business operations. Moreover, the diverse range of endpoint devices, operating systems, and security protocols further complicates the integration process, posing additional hurdles for organizations seeking to implement comprehensive security measures. As a result, some organizations may hesitate to invest in endpoint security solutions due to concerns over the complexities involved in deployment and integration, potentially impeding sales growth within the market.

Impact of Covid-19 on the Endpoint Security Market

The COVID-19 pandemic has had a profound impact on the endpoint security market, reshaping cybersecurity priorities and driving significant changes in the threat landscape. The rapid shift to remote work arrangements, necessitated by social dista...

The global endpoint security market is projected to reach 16.25 billion U.S. dollars in 2024. The market is projected to continue growing, amounting to more than 36 billion U.S. dollars in 2028.

Endpoint security: A definition

Endpoint security is the process of protecting entry points of end-user devices such as desktops, laptops, or mobile devices from being exploited by malicious actors. Endpoint security systems offer protection from cybersecurity threats and have evolved from traditional antivirus software to now be able to provide comprehensive protection from sophisticated malware. Accordingly, the global information security solutions and services market was estimated at nearly 220 billion U.S. dollars in 2023. This growth is driven both by an increasing consumer awareness and an organizational need to protect sensitive data and enterprise networks. Unsurprisingly, cybersecurity is among the most important IT priorities for companies worldwide.

How does endpoint protection work?

An Endpoint Protection Platform (EPP) works by examining the files that enter a network. EPPs secure entry points through application control – the process of blocking the use of applications that are unsafe or unauthorized – and through encryption. Modern day EPPs have evolved to use the cloud to store a growing database of threat information, reducing the maintenance required to keep these databases up to date, and allowing for greater speed and scalability.

The global endpoint security market size reached USD 20.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 44.8 Billion by 2033, exhibiting a growth rate (CAGR) of 9.3% during 2025-2033. The market is driven by increasing cyber threats targeting endpoints, growing adoption of remote work and mobile devices, and the rising need for advanced threat detection and prevention capabilities.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on component, deployment mode, organization size, and vertical.

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Endpoint Security Market Size 2024-2028

The endpoint security market size is forecast to increase by USD 18.5 billion at a CAGR of 19.98% between 2023 and 2028.

The market is witnessing significant growth due to the emergence of enterprise mobility and Bring Your Own Device (BYOD) policies in organizations. This trend is driving the need for robust endpoint security solutions to protect sensitive data from internal and external threats. Strategic partnerships and acquisitions among companies are also contributing to market growth, as they enable the development of advanced security technologies and expand market reach. However, the lack of skilled labor and inadequate knowledge about internal and external threats pose challenges to the market. Organizations must invest in training and education to address these challenges and ensure effective endpoint security.
In summary, the market is experiencing growth due to the increasing adoption of mobility and BYOD policies, strategic partnerships, and acquisitions. However, the shortage of skilled labor and inadequate threat knowledge pose challenges that must be addressed to ensure robust endpoint security.

What will be the Size of the Endpoint Security Market During the Forecast Period?

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The market is experiencing significant growth as organizations prioritize securing their network entry points against increasingly sophisticated cyberattacks. With the exponential trend of Internet penetration and the expanding use of cloud services, the need for advanced security solutions to protect internal data from threats such as ransomware and phishing has become a frontline priority in IT security. Adaptive protection technologies, including FortixDR and PAQSA, are emerging as effective solutions for providing real-time, proactive defense against cyber threats. The market's size is expected to continue growing, driven by the increasing GDP of various sectors and the ever-evolving cybersecurity landscape. VAT and data security standards, such as those In the retail sector, are also contributing to the market's expansion.
ARIMA and exponential trend smoothing are common analytical tools used to forecast the market's direction, indicating a promising future for endpoint security solutions.

How is this Endpoint Security Industry segmented and which is the largest segment?

The endpoint security industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Deployment

  On-premises
  Cloud-based


End-user

  Large enterprises
  Small and medium-sized enterprises (SMEs)


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    Japan


  Middle East and Africa



  South America

By Deployment Insights

The on-premises segment is estimated to witness significant growth during the forecast period.

Endpoint security solutions are essential for safeguarding diverse industries from cyber threats at network entry points, internal data breaches, and advanced attacks. These solutions provide frontline defense against viruses, malware, email attacks, and zero-day attacks using advanced security technologies such as Artificial Intelligence (AI), Machine Learning (ML), and Automated Responses. FortiXDR and Adaptive Protection are emerging solutions that utilize AI-powered mechanisms to detect linkages and trigger alerts. Endpoint devices, including cloud, Internet of Things (IoT), and industrial control systems, are increasingly targeted, necessitating endpoint solutions that offer digital skills training and services. The services segment, including software and managed services, is expected to grow significantly due to the increasing number of unknown cyberattacks.

The on-premises deployment model remains popular due to its complete control over hardware and software, while cloud segment deployment offers ease of implementation and scalability. Large organizations, including healthcare, retail, transportation, B2C, B2B, and B2G, are investing in endpoint solutions to mitigate cyber risks and protect against ransomware, phishing, and other cyberattacks.

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The On-premises segment was valued at USD 4.28 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 45% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American the market is proje

The global endpoint security market is projected to increase from USD 28 billion in 2024 to USD 101.33 billion by 2037, registering a CAGR of over 10.4% during the forecast period, from 2025 through 2037. Key industry players include Microsoft Corporation, McAfee LLC, Cisco System Inc., VMware INC., among others.

In June 2022, CrowdStrike was the number one vendor providing modern endpoint security software products with market share of 17.7 percent. Microsoft ranked second, accounting for a market share of 16.4 percent.

The endpoint security market offers a range of products, including:Antivirus software: Protects against malware and viruses.Endpoint detection and response (EDR): Detects and responds to security incidents in real-time.Endpoint protection platform (EPP): Combines antivirus, anti-malware, and EDR capabilities.Network access control (NAC): Controls access to networks based on device and user identity.Web application firewall (WAF): Blocks malicious traffic targeting web applications. Recent developments include: March 2022: Cisco Systems Inc. released the Cisco cloud controls framework to the public. Cisco CCF is a complete framework that compiles national and international security compliance and certification standards., April 2022: SentinelOne, an autonomous cybersecurity platform company, completed the acquisition of Attivo Networks., February 2022: Check Point Software Technologies acquired Spectral, intended to help the firm in expanding its cloud solutions, Cloud Guard, by using developer-first security platforms and offering the most comprehensive variety of cloud application security use cases.. Key drivers for this market are: The rise in cyber-attacks, ransomware, and data breaches has heightened the need for robust endpoint security. Potential restraints include: Implementing comprehensive endpoint security solutions can be expensive, especially for small and medium-sized businesses (SMBs). Notable trends are: AI and ML are being used to enhance threat detection and response times, enabling predictive security measures.

The size and share of the market is categorized based on Type (SaaS-based, Cloud-based, Others) and Application (Individual, Enterprise, Others) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The global endpoint security market size attained a value of USD 16.73 Billion in 2024. The market is further expected to grow at a CAGR of 7.90% between 2025 and 2034, reaching a value of USD 35.79 Billion by 2034. The endpoint security market is growing rapidly with increasing concerns about mobile device security. This has prompted companies to invest in more advanced technologies to support and protect their endpoints. The growing awareness is also concerned with securing mobile and remote work or BYOD environments, leading more organizations to adopt such end-point security solutions. As different connected devices grow popular in the market, the need for these solutions, particularly in BYOD environments, is expected to grow hugely. The market is aggressively growing along with the rising demand for cybersecurity solutions.

The size and share of the market is categorized based on Application (BFSI, Government, Manufacturing, Healthcare, Energy and Power, Retail, Others) and Product (Firewall, Intrusion Prevention, Antivirus/Anti-Malware, Endpoint Application Control, Encryption Technologies, Mobile Device Security, Market) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

According to Cognitive Market Research, the global Endpoint Security Management market size is USD 14,958.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 9.00% from 2024 to 2031.

North America held the major market share of more than 40% of the global revenue with a market size of USD 5983.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031
Europe accounted for a share of over 30% of the global revenue with a market size of USD 4487.46 million
Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 3440.39 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.0% from 2024 to 2031
Latin America held a market share of more than 5% of the global revenue with a market size of USD 747.91 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.4% from 2024 to 2031
Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 299.16 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.7% from 2024 to 2031

Market Dynamics of Endpoint Security Management Market

Key Drivers for Endpoint Security Management Market

Enterprise mobility and BYOD policies are significant drivers of market growth

Employees profit greatly from enterprise mobility and BYOD policies, which allow them to work remotely from their devices. However, there are security concerns associated with this policy. Employees working remotely use the cloud to access the corporate network or applications. Malware can infect mobile devices via the Internet or through the use of external storage devices such as USB drives or memory cards. Companies are implementing endpoint security solutions to protect themselves against malware and cyber assaults. For instance, Ceragon Networks Ltd., a wireless backhaul provider, was struggling to manage the fast-increasing BYOD usage due to flaws in its current mobile device management (MDM) solution. The company has selected Symantec Endpoint Protection Mobile to enforce mobile security policies across all devices, including BYOD, in its workplaces. Enterprises are implementing endpoint security software to safeguard endpoints and prevent assaults from BYOD devices.

IoT revolution is driving growth in the endpoint security management market

LoT usage is likely to drive future growth in the end-point security industry. The term "Internet of Things" refers to an interconnected network of physical objects or things that are implanted with sensors, software, and other technologies that allow them to collect and share data via the Internet. LoT devices can add endpoints for security monitoring and threat detection, enable real-time monitoring and automated responses, and lower the risk of security breaches and data loss by providing a complete picture of the network and potential vulnerabilities. For instance, Exploding Topics, a US-based internet portal, predicts that by 2030, there will be 25.4 billion Internet of Things devices.

Restraint Factor for the Endpoint Security Management Market

Complexity of Managing Diverse Endpoints

The complexity of maintaining varied endpoints within enterprises is a significant barrier to the endpoint security market. As businesses deploy a diverse range of devices, such as desktops, laptops, mobile devices, and IoT devices, delivering consistent security and administration across all endpoints becomes a major challenge. Each endpoint may have a unique operating system, configuration, and security requirements, making it challenging to establish a uniform and seamless security architecture. Organizations must manage the complexities of endpoint diversity while providing appropriate threat prevention. Managing patching, software updates, access controls, and monitoring across multiple endpoints necessitates specialized knowledge, resources, and technologies, which increases the complexity and cost of endpoint security management.

Impact of Covid-19 on the Endpoint Security Management Market

The COVID-19 pandemic has harmed numerous economies throughout the world. Combat tactics against the pandemic, such as complete lockdown, social distancing, and quarantine, have had a significant negative impact on many companies around the world, including a portion of the information security industry. With many employees working fr...

The size and share of the market is categorized based on Type (Analysis of the Enterprise Endpoint Security Market through its Technologies, Analysis of the Enterprise Endpoint Security Market through its Solutions) and Application (Oil & Gas, Food & Beverages, Paper, Pharmaceutical & Cosmetics, Detergents, Other Applications) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The Global Cloud Endpoint Security Market Report is Segmented by Deployment Model (Public, Private, and Hybrid), Enterprise Size (Small and Medium Enterprise, and Large Enterprise), End-User Industry (BFSI, Government, Retail, Energy and Power, Healthcare, and IT and Telecom), and Geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

The Endpoint Security Market size was valued at USD 17.43 billion in 2023 and is projected to reach USD 28.73 billion by 2032, exhibiting a CAGR of 7.4 % during the forecasts period. This expansion is driven by factors such as the increasing prevalence of cyber threats, enhanced awareness of data privacy regulations, proliferating adoption of cloud services, and advancements in AI and ML technologies, which have bolstered the capabilities of endpoint security solutions. Endpoint security refers to the protection of devices like laptops, desktops, and mobile devices that connect to an enterprise network. It focuses on preventing unauthorized access and malicious activities from compromising these endpoints. This includes using antivirus software, firewalls, and intrusion detection systems to monitor and secure endpoints against threats such as malware, phishing attacks, and data breaches. Recent developments include: In April 2023, EVOTEK partnered with Sysense, a leading Unified Security and Endpoint Management (USEM) solution provider. This collaboration aims to offer customers comprehensive endpoint management and security services utilizing a range of Sysense solutions, including Syxsense Secure, Sysense Manage, and Sysense Enterprise. By leveraging these advanced Sysense offerings, EVOTEK will provide customers with enhanced endpoint management capabilities and robust security measures. , In April 2023, Trellix, a leading cybersecurity company specializing in extended detection and response (XDR), launched its latest offering, the Trellix Endpoint Security Suite. This comprehensive suite of products and advanced capabilities is designed to provide Security Operations Center (SOC) analysts with enhanced visibility and control in a unified interface. With the Trellix Endpoint Security Suite, SOC analysts can proactively secure all endpoints, ensuring superior protection against cyber threats. The suite offers a single pane of glass for streamlined management, empowering analysts with the tools to monitor and safeguard endpoints effectively. , In April 2023, IBM introduced its latest security suite, designed to enhance and streamline the experience of security analysts throughout the entire incident lifecycle. Known as the IBM Security QRadar Suite, this comprehensive offering marks a significant evolution and expansion of the QRadar brand. The suite encompasses a wide range of essential technologies, including threat detection, investigation, and response, while showcasing substantial investments in innovation across the entire portfolio. With the IBM Security QRadar Suite, security analysts can benefit from unified and accelerated workflows, enabling them to detect, investigate, and respond to threats more efficiently. , In November 2022, Mosyle introduced an endpoint security solution designed specifically for iPhone and iPad devices. This innovative solution aims to safeguard the devices utilized by employees in the workplace while ensuring compliance with cybersecurity best practices and recommendations. By implementing Mosyle's endpoint security solution, organizations can protect and secure iPhones and iPads, mitigating potential risks and maintaining a strong cybersecurity posture. , In August 2022, Huntress, a managed security platform provider catering to small and medium businesses, unveiled its latest offering—managed endpoint detection and response (EDR) capabilities. These advanced capabilities are specifically designed to identify active cyberattacks and provide comprehensive protection for enterprises across all stages of a cyberattack. By leveraging Huntress' managed EDR capabilities, businesses can effectively detect and respond to potential threats, ensuring robust security measures throughout their operations. , In March 2022, Intel and ESET entered a strategic partnership to enhance ESET's endpoint security software technologies. Through this collaboration, Intel's hardware-based ransomware protection capabilities will be integrated into ESET's solutions, enabling the delivery of robust security to businesses of all sizes. By leveraging Intel's advanced hardware features, ESET aims to provide enhanced protection against ransomware threats, ensuring endpoints' security across organizations. .

The value of India's endpoint security market in 2019 amounted to around 17 billion Indian rupees. This was estimated to go up to almost 40 billion rupees by 2025. This marked a CAGR of over 14 percent between 2020 and 2025.

This statistic shows the market share of the endpoint security software in China in 2018. In that year, Qi An Xin accounted for around 23 percent of the endpoint security software market in China, while Symantac accounted for around 17 percent.

CrowdStrike was the number one vendor providing corporate endpoint security software products with market share of 12.6 percent in 2021. Microsoft ranked second, accounting for a market share of 11.2 percent.