In 2023, a combined **** billion liters of sports and energy drinks were consumed in the United Kingdom. The combined consumption has steadily increased from 2013 to 2019. In 2017, *** million liters of energy drinks were consumed in the UK. Additionally, *** million liters of sports drinks were drunk in the same year bringing total consumption of both to *** million liters. Compared to the 2016, the combined consumption stagnated after increasing between 2012 and 2016 by ** million liters. However, during that time frame sports drinks saw their consumption decline, while energy drink consumption grew significantly. Consumption frequency of energy drinks Energy drinks are a drink for the occasional user. Over *** million consumers drink an energy drinks less than once a month. Approximately *** thousand consumers drink energy drinks once a day or more often in 2023. Energy drink brands in Britain Brands with the furthest reach among consumers are Red Bull and Lucozade. Looking at the specific products, Red Bull was the most frequented product. However, combined Lucozade Energy, Sport, and other Lucozade products find their way into more hands than Red Bull. Own label products of supermarkets have a much smaller reach than the Red Bull and Lucozade brands, even if all own label products on the market are counted together.

This statistic illustrates the consumers of energy drinks in the United States. As of September 2024, ** percent of 18 - 29 year old consumers do so in the U.S. This is according to exclusive results from the Consumer Insights Global survey which shows that ** percent of 30 - 49 year old customers also fall into this category.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than ********* interviews.

Introduction

Energy Drink Statistics: ​Energy drinks have become a significant component of the global beverage industry, with total sales reaching USD 193 billion in 2023. In the United States, per capita consumption averages nearly eight gallons annually, positioning it as the leading market for these beverages. Notably, energy drinks rank as the second most popular dietary supplement among U.S. teenagers and young adults, following multivitamins.

The demographic profile of regular consumers indicates that approximately two-thirds are aged between 13 and 35 years, with males constituting a similar proportion. In Australia, a study revealed that 8% of students consume energy drinks weekly, with higher prevalence among males and those with greater discretionary income. These statistics underscore the pervasive consumption of energy drinks among youth and young adults globally.​

Regular consumption of energy drinks is not seen among the oldest generation in the UK, according to Statista's Global Consumer Survey. However, around ** percent of Millennials said they drink energy drinks regularly. The share of Gen Z was comparatively lower at ** percent.

The global combined volume in the 'Energy & Sports Drinks' segment of the non-alcoholic drinks market was forecast to continuously increase between 2025 and 2029 by in total * billion litres (+**** percent). After the ninth consecutive increasing year, the combined volume is estimated to reach **** billion litres and therefore a new peak in 2029. Find other key market indicators concerning the average revenue per user (ARPU) and average consumption per capita.The Statista Market Insights cover a broad range of additional markets.

Snapshot img

Energy Drinks Market Size 2025-2029

The energy drinks market size is forecast to increase by USD 51.3 billion, at a CAGR of 8.7% between 2024 and 2029.

The market is driven by the hectic lifestyle and the growing demand for instant energy boosts. Consumers, particularly the younger demographic, seek products that can help them stay alert and focused throughout the day. This demand is further fueled by the increasing preference for low-calorie energy drinks, catering to health-conscious consumers. The market is also witnessing technological advancements, such as the use of carbon dioxide for packaging and LED lighting for retail displays, to enhance the consumer experience. However, the market faces significant challenges, including stiff competition from low-cost substitutes. These alternatives, such as coffee and energy shots, offer similar energy benefits at lower prices, making it essential for energy drink companies to differentiate themselves through unique product offerings and effective marketing strategies.
To capitalize on market opportunities, companies must focus on innovation, targeting specific consumer segments, and addressing health concerns associated with energy drink consumption. Effective navigation of these challenges requires a deep understanding of consumer preferences, competitive landscape, and market trends.

What will be the Size of the Energy Drinks Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

The energy drink market continues to evolve, driven by shifting consumer preferences and dynamic market dynamics. Functional ingredients, such as B vitamins and green tea extract, have gained prominence in energy drinks, catering to consumers seeking enhanced physical performance and mental focus. Direct-to-consumer sales and online retailers have emerged as significant distribution channels, offering convenience and competitive pricing. Packaging formats, including single-serve pouches and various can sizes, cater to diverse consumer needs and preferences. Brands differentiate themselves through natural flavors, premium offerings, and sustainability initiatives, addressing health concerns and environmental impact. Price points and caffeine content remain critical factors in consumer decision-making, with value brands and sugar-reduced options gaining popularity.

Regulations and standards, including FDA regulations and EU food labeling, ensure food safety guidelines and ph level requirements are met. Marketing strategies, including advertising campaigns, social media marketing, and influencer marketing, have become essential tools for brands to build brand loyalty and reach consumers. Product endorsements and brand messaging further enhance market presence and consumer trust. Energy drinks have found applications across various sectors, including office workers, night shift workers, and convenience stores. Refrigeration requirements and shelf life considerations are essential factors for retail outlets. As the market unfolds, brands continue to innovate, addressing consumer preferences, health concerns, and sustainability initiatives.

Regulations and standards ensure market transparency and safety, while supply chain transparency and ingredient sourcing further strengthen consumer trust.

How is this Energy Drinks Industry segmented?

The energy drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Sparkling energy drinks
  Still energy drinks


Distribution Channel

  Offline
  Online


Type

  Natural/organic
  Conventional


Category

  Carbonated Energy Drinks
  Non-Carbonated Energy Drinks
  Natural Energy Drinks
  Sports Drinks


Format

  Ready-to-Drink (RTD)
  Shots
  Powder


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The sparkling energy drinks segment is estimated to witness significant growth during the forecast period.

Sparkling energy drinks, characterized by their carbonated nature and dissolved carbon dioxide, have gained significant popularity among consumers, particularly the younger demographic, due to their energy-boosting reputation. Companies continue to innovate in this segment, expanding their product lines and flavor options. In April 2024, Breville introduced InFizz Fusion, a carbonation system capable of infusing carbonation into various beverages, including juices, wine, alc

In 2023, every fifth Hungarian consumed energy drinks on a daily basis, and another 24 percent drank them often. However, 28 percent of the respondents never consumed energy drinks.

This statistic shows the total volume of energy drinks consumed in the United Kingdom, from 2011 to 2016. In 2011, 517 million litres of energy drinks were consumed in the United Kingdom, increasing to 679 million litres by 2016.

The global combined volume per capita in the 'Energy & Sports Drinks' segment of the non-alcoholic drinks market was forecast to continuously increase between 2025 and 2029 by in total **** litres (+**** percent). The combined volume per capita is estimated to amount to **** litres in 2029. Find other key market indicators concerning the average price per unit (PPU) and revenue.The Statista Market Insights cover a broad range of additional markets.

US Energy Drinks Market Size And Forecast

US Energy Drinks Market size was valued at USD 25.44 Billion in 2024 and is projected to reach USD 48.14 Billion by 2031, growing at a CAGR of 8.30% from 2024 to 2031.

US Energy Drinks Market Drivers

Busy Lifestyles: The fast-paced lifestyle of many Americans, coupled with increasing work and study pressures, drives the demand for energy-boosting beverages.

Rising Consumer Awareness: Growing awareness of the benefits of energy drinks, such as improved focus, alertness, and physical performance, has contributed to market growth.

Product Innovation: The introduction of new flavors, functional ingredients, and innovative packaging formats continues to attract consumers and drive market expansion.

US Energy Drinks Market Restraints

Health Concerns: Concerns about the potential health risks associated with excessive energy drink consumption, such as heart palpitations and anxiety, may deter some consumers

Regulatory Scrutiny: Increased regulatory scrutiny on energy drink ingredients and marketing claims can impact product development and market growth.

The India Energy Drinks Market report segments the industry into Soft Drink Type (Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks, Other Energy Drinks), Packaging Type (Glass Bottles, Metal Can, PET Bottles), and Distribution Channel (Off-trade, On-trade). Get five years of historical data alongside five-year market forecasts.

Brazil Energy Drink Market size was valued at USD 1.38 Billion in 2024 and is projected to reach USD 2.76 Billion by 2032, growing at a CAGR of 9.1% from 2026 to 2032.Key Market Drivers:Young Adult Consumption Growth: The Brazilian Energy Drink Market is experiencing significant growth driven by increased consumption among young adults aged 18-35. According to ANVISA (Brazilian Health Regulatory Agency) data from 2023, energy drink consumption among this demographic increased by 27% between 2020-2023. Research by Euromonitor International indicates that urban Brazilian consumers under 35 now account for approximately 65% of the total Energy Drink Market share in the country.Fitness Culture and Wellness Trends: The expanding fitness culture in Brazil has significantly boosted energy drink demand, with consumers seeking performance enhancement products for workouts and active lifestyles. According to the Brazilian Association of Nutrition and Food Supplements (ABENUTRI), the market for performance-related beverages grew by 18.3% in 2023 alone. Data from IBGE (Brazilian Institute of Geography and Statistics) shows that gym memberships in Brazil increased by 22% between 2019-2023, creating a parallel growth in energy drink consumption.

Snapshot img

Sports And Energy Drinks Market Size 2024-2028

The sports and energy drinks market size is forecast to increase by USD 106.7 billion at a CAGR of 13.52% between 2023 and 2028.

The market is experiencing significant growth, driven by increasing consumer preferences for functional beverages and the rising number of health and wellness conscious consumers, particularly among millennials. This demographic is fueling market expansion with their active lifestyles and demand for convenient, on-the-go beverage solutions. Additionally, the market is benefiting from the trend toward more functional drinks, as consumers seek alternatives to traditional sugary drinks. However, challenges persist, including growing concerns over obesity and the potential health risks associated with excessive consumption of these beverages. Companies operating in this market must navigate these challenges by offering healthier options, transparent labeling, and effective marketing strategies to capitalize on the market's opportunities. Overall, the market presents significant growth potential for businesses that can effectively address consumer demands and navigate regulatory and health concerns.

What will be the Size of the Market during the forecast period?

Request Free Sample

The market encompasses a diverse range of functional beverages designed to enhance physical performance and provide energy boosts. These beverages, which include sports drinks fortified with electrolytes and energy drinks containing caffeine and organic sugar, have gained significant popularity among consumers seeking to optimize their health and fitness routines. Market size is substantial, with sales continuing to grow due to increasing consumer awareness and demand for convenient, on-the-go hydration solutions. Key market trends include the rise of B2C enterprises and ecommerce platforms, enabling easy access to these products for consumers worldwide. Additionally, international institutions and trade associations are driving research and development efforts to create innovative, functional beverages catering to various dietary preferences, such as keto, paleo, and plant-based diets.
Vitamins and minerals are increasingly incorporated into these beverages, further expanding their appeal to health-conscious consumers. Overall, the market is a dynamic and evolving industry, poised for continued growth and innovation.

How is this Sports And Energy Drinks Industry segmented?

The sports and energy drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Organic
  Non-organic


Product

  Energy drinks
  Sport drinks


Geography

  APAC

    China
    Japan


  North America

    US


  Europe

    Germany
    UK


  South America



  Middle East and Africa

By Type Insights

The organic segment is estimated to witness significant growth during the forecast period. The organic segment of the market is experiencing growth due to increasing consumer preference for natural and organic products. Brands like Runa Organic and Aura Organic offer organic sports and energy drinks that adhere to specific organic certification standards. The demand for these beverages is driven by consumers' heightened awareness of the potential health and environmental benefits associated with organic products. The organic segment of the market has seen consistent growth in recent years, as consumers prioritize natural and organic options.

Get a glance at the market report of share of various segments Request Free Sample

The organic segment was valued at USD 53.20 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market size of various regions, Request Free Sample

The market in Asia Pacific (APAC) is experiencing growth due to increasing demand in emerging economies like India and China. Canned and bottled sports and energy drinks are becoming increasingly popular in the region. In 2022, China held the largest market share in APAC, driven by a high consumer preference for these beverages. Key companies in China include Red Bull, Coca-Cola, and Suntory. To expand their reach in APAC, manufacturers are investing in marketing and promotion. For instance, Coca-Cola launched single-serve bottles in India and Indonesia in 2019 to cater to budget-conscious consumers. Energy drinks, electrolytes, and functional beverages are popular categories in the market, with many containing caffeine, sugar, vitamins

Snapshot img

Organic Energy Drinks Market Size 2024-2028

The organic energy drinks market size is forecast to increase by USD 4.57 billion, at a CAGR of 10.2% between 2023 and 2028.

The market is experiencing significant growth, driven by the launch of new products and increasing innovation from companies. This trend is fueled by consumers' increasing preference for healthier beverage options, leading to a rise in demand for soft drinks and organic energy drinks. However, the market also faces challenges such as recalls of organic energy drinks due to contamination issues. companies must ensure stringent quality control measures to mitigate these risks and maintain consumer trust. As the market continues to evolve, companies will need to focus on product innovation, sustainability, and transparency to stay competitive. Overall, the market is expected to witness steady growth in the coming years, driven by these key factors.

What will be the size of the Organic Energy Drinks Market During the Forecast Period?

Request Free Sample

The organic energy drink market continues to gain traction among consumers seeking quick energy boosts without compromising their health. Driven by the increasing demand for mental alertness and physical performance enhancement, energy drinks have emerged as popular alternatives to traditional soft drinks, particularly among teens and young adults. While caffeine remains a key ingredient, the market is witnessing a shift towards organic options, with natural ingredients such as vitamin B, amino acids, herbal extracts, and taurine gaining popularity. Health-conscious consumers are increasingly concerned about the health effects of sugar and artificial ingredients in energy drinks, leading to the growth of sugar-free and low-calorie options.
The geriatric population and fitness enthusiasts, including athletes, are also embracing organic energy drinks for their energy-boosting properties. Distribution channels, including direct selling, are expanding to cater to the diverse needs of this market. However, potential health risks associated with excessive caffeine consumption and lifestyle changes continue to pose challenges for market growth. Brand building and innovation remain crucial for companies to differentiate themselves in this competitive landscape.

How is this Organic Energy Drinks Industry segmented and which is the largest segment?

The organic energy drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Packaging

  Can
  Bottle
  Tetra pack


Distribution Channel

  Offline
  Online


Geography

  North America

    Canada
    Mexico
    US


  APAC

    China
    India
    Japan


  Europe

    Germany
    UK
    France


  South America

    Brazil


  Middle East and Africa

By Packaging Insights

The can segment is estimated to witness significant growth during the forecast period.

The market has experienced notable growth due to the rising consumer trend towards healthier and more natural beverage alternatives. Among the various packaging options, cans have gained prominence in this market. Cans offer several advantages, including convenience, portability, and extended product shelf life. Lightweight and easy to transport, cans are a preferred choice for consumers on-the-go. Moreover, cans are highly recyclable, aligning with the increasing consumer preference for eco-friendly packaging solutions. Key ingredients in organic energy drinks include vitamins B, amino acids, herbal extracts, and natural sugars. These beverages cater to health-conscious consumers seeking a quick energy boost without the added sugars and artificial additives found in traditional energy drinks.

Get a glance at the Organic Energy Drinks Industry report of share of various segments Request Free Sample

The can segment was valued at USD 4.84 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 33% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions, Request Free Sample

The North American market for organic energy drinks is witnessing significant growth due to the rising consumer trend towards healthier and more natural beverage alternatives. With a high level of health consciousness and a strong preference for organic products, the US and Canadian markets present a prime opportunity for organic energy drink brands. Fitness enthusiasts and athletes, as well as gamers and professionals seeking a quick energy boost, are key consumer segments for

The report covers Japanese Energy Drink Market Brands and it is Segmented by Type (Alcoholic and Non-alcoholic), Packaging (Bottles and Cans), and Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores/Grocery Stores, Online Retail Stores, and Other Distribution Channels). The market size and forecasts are provided in terms of value (USD million) for all the above segments.

The African energy drinks market, valued at approximately $X million in 2025 (assuming a reasonable market size based on regional consumption patterns and global energy drink market data), is poised for significant growth, exhibiting a Compound Annual Growth Rate (CAGR) of Y% from 2025 to 2033. This expansion is fueled by several key drivers. Firstly, a burgeoning young and increasingly urban population across key African nations like Nigeria, South Africa, and Kenya presents a large consumer base receptive to energy drink consumption. Secondly, rising disposable incomes and a growing middle class are bolstering spending power, allowing for increased consumption of premium and convenience-oriented products like energy drinks. Furthermore, evolving lifestyles and demanding work schedules contribute to increased demand for energy boosts. The market is segmented by drink type (energy shots, natural/organic, sugar-free/low-calorie, traditional, others), packaging (glass bottles, metal cans, PET bottles), and distribution channels (off-trade: convenience stores, online retail, supermarkets/hypermarkets; on-trade: restaurants, bars). Competition is fierce, with major international players like Red Bull, Coca-Cola, and PepsiCo vying for market share alongside successful regional brands like Aje Group and others. However, challenges remain, including fluctuating raw material prices, potential health concerns associated with high sugar content in some drinks, and infrastructural limitations in certain regions that affect distribution. The projected growth of the African energy drinks market will likely be uneven across different countries. Nigeria, South Africa, and Egypt are expected to dominate due to larger populations and higher levels of economic development. Strategic partnerships with local distributors, tailored marketing campaigns targeting specific demographics, and innovation in product offerings (e.g., functional energy drinks with added health benefits) will be critical for success. The increasing popularity of online retail channels presents a significant opportunity for expansion, particularly in underserved regions with limited physical retail infrastructure. Furthermore, focusing on sustainable and eco-friendly packaging options will likely resonate with environmentally conscious consumers, adding another dimension to the competitive landscape. The sustained growth will depend on overcoming challenges related to regulation, taxation, and maintaining a balance between affordability and the increasing premiumization of the energy drink market. Recent developments include: October 2023: Miss South Africa Natasha Joubert has expanded her business venture by collaborating with the MoFaya energy drink business. Joubert has launched the Berry Queen-flavoured energy drink under the MoFaya energy drink brand.October 2023: Switch Energy Drink introduced 3 new flavors in the African region. The three new limited-edition flavors are Sour Worms, Naartjie & Grape, and Kiwi, Mango & Strawberry.September 2023: Switch Energy Drink launched a special limited-edition flavor in celebration of South African Heritage Day. As a brand deeply rooted in the South African spirit, Switch Energy Drink is excited to contribute to the festivities with this special edition.. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

Red Bull was the leading brand within the United States energy drinks market in the 52 weeks ending on May 19, 2024 responsible for almost one half of all sales. This translated into sales of around **** billion U.S. dollars for the energy drink brand. Monster Energy followed in second place, with ** percent market share. Celsius, Rockstar, and C4 also featured in the top five energy drinks of 2024. Red Bull’s success story Red Bull is the primary energy drink brand sold by Red Bull GmbH, an Austrian beverage company which was created in 1987. Red Bull’s brand value reached over ** billion U.S. dollars in 2024. Part of the appeal of the beverage may be in part to its advertising. It has created extreme sports events such as the Red Bull Air Race and the Red Bull Cliff Diving World Series, and owns multiple sports teams in racing and soccer. Clever television advertising also helped Red Bull become a household name. What are the effects of energy drinks? Energy drinks are part of the non-alcoholic beverage industry and can be manufactured with or without carbonation. They contain different stimulant compounds which provide mental and physical stimulation, making the consumer feel more awake. Caffeine is the most common stimulant used within energy drinks, other ingredients can include sugar, sweeteners, herbal extracts, and various vitamins. Such products can be harmful if consumed in excess.

Download Free Sample
The energy drinks market is expected to grow at a CAGR of 7% during the forecast period. This market growth can be attributed to various factors including hectic lifestyle and need for instant energy.

The energy drinks market report offers several other valuable insights such as:

CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will drive energy drinks market growth during the next five years
Precise estimation of the energy drinks market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the energy drinks market industry across APAC, North America, Europe, South America, and MEA
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of energy drinks market vendors

Energy Drink Mix Powder Market Outlook 2032

The global Energy Drink Mix Powder Market size was USD 7.61 Billion in 2023 and is likely to reach USD 11.05 Billion by 2032, expanding at a CAGR of 5% during 2024–2032. The market growth is attributed to the surging demand for convenient, on-the-go energy solutions and the rising health consciousness among consumers favoring low-sugar, natural ingredient-based products.



Surging demand for energy drink mix powders with natural ingredients is a prominent trend in the market. Consumers are increasingly seeking products free from artificial additives, leading manufacturers to innovate and launch products with natural caffeine sources, vitamins, and plant-based sweeteners.

• 
  

  In January 2020, Herbalife Nutrition, a worldwide nutrition leader, introduced a tulsi-flavored Afresh energy drink mix. This revitalizing beverage, featuring orange pekoe extract, green tea extract, and natural caffeine powder, can be enjoyed hot or cold at any time.

  
  

This shift towards natural ingredients is backed by the rising health consciousness among consumers and their desire for clean-label products. Furthermore, the trend of personalized nutrition is gaining momentum in the market. Consumers are showing a preference for products tailored to their specific dietary needs and lifestyle choices.



This trend is supported by advancements in technology that allow for personalized nutrition plans and the development of products targeting specific consumer segments such as athletes, fitness enthusiasts, or those with specific dietary restrictions. Additionally, the emergence of plant-based energy drink mix powders is a notable trend in the market.



&l

Regular consumption of energy drinks is least seen among the oldest generation in the U.S., according to Statista's Global Consumer Survey. However, around ** percent of Millennials said they drink energy drinks regularly in 2025. The share of Gen Z was at ** percent.