This statistic presents the market share of the leading sports and energy drink companies worldwide as of 2015. The Red Bull GmbH was ranked third with a market share of *** percent. The global market was estimated at **** billion U.S. dollars. Sports and energy drinksSports and energy drinks are defined as functional beverages which are intended to have an impact on your physical or mental performance, respectively.Sports drinks aim to serve as water or an energy provider during or after demanding physical exercise. They usually contain a mix of water and carbohydrates and are fortified with electrolytes. In some cases, vitamins and micronutrients are added. As it is important for athletes to stay hydrated during active training, sports drink manufacturers recommend drinking their beverages during or after a demanding work out in order to improve athletic performance and replenish electrolytes lost in sweat. The functional beverage is promoted as a smart alternative to water and claims to maximize endurance and build lean muscle during prolonged physical activity.Energy drinks aim to boost both mental and physical energy. As stimulants most drinks contain caffeine, taurin, vitamins and some kind of sweetener. Teens and young adults perceive energy drinks as being performance enhancers. Since hitting the market, energy drinks have been discussed heavily in the press regarding potential health risks, especially if consumed by children. The high amount of caffeine in energy drinks is suspected to cause the heart to race and blood pressure to rise, which may lead to elevated heart risks.

This statistic shows energy drink unit sales in the United States from 2015 to 2024. According to the report, U.S. sales of energy drinks amounted to approximately **** billion units for the 13 weeks ended on January 4, 2025.

Energy drink producers have expanded robustly through the end of 2024, outperforming most other packaged beverage production industries. Beverage producers have benefited from boosted per capita disposable incomes, which has allowed consumers to steadily purchase industry goods, particularly as impulse purchases at convenience stores. However, health concerns regarding the safety of consuming energy drinks have deflated previous surges in demand for these products. Through the end of 2024, energy drink manufacturers saw an expansion in demand for their products, even during COVID-19. Specifically, revenue shot up an estimated 13.1% in 2020, because of a boost in energy drink consumption by consumers who felt more stress from e-exams, social isolation and other pandemic-related challenges during the time. Energy drink producer revenue will expand 0.8% in 2024 and will surge at a CAGR of 10.7% through the end of 2024 to reach an estimated $21.6 billion in 2024. Energy drink manufacturers continue to benefit from the expanding penetration of energy drinks among the general population. New product formats, like energy shots and drink mixes, as well as new flavors, have appealed to different consumer groups, allowing these manufacturers to expand market reach and support profit. Also, producers have used targeted advertising to strengthen consumer loyalty to their brands and reach new consumer segments. Profit will account for approximately 17.5% of industry revenue in 2024. Through the end of 2029, energy drink manufacturers will continue strengthening, albeit at a slower rate than the current period. These producers will likely benefit from dropping demand for soda as consumers seek to replace it with alternative beverages. That's why manufacturers will introduce a larger variety of all-natural and organic energy drinks, appealing to consumers wary of the potential negative health consequences associated with artificial ingredients. More energy drink producers will continue to market brands to specific consumer groups and introduce new products, driving up the general population's acceptance of energy drinks. Revenue will inch up at a CAGR of 1.9% over the next five years to reach an estimated $23.7 billion in 2029.

Sales of Monster energy drinks reached around **** billion U.S. dollars in 2024, an increase of over *** million U.S. dollars since 2015. Globally, net sales peaked at *** billion dollars in 2022, with even larger growth of nearly ** percent over the same time period. Monster Beverage Corp. Monster energy drinks are marketed by the Monster Beverage Corporation and were first introduced to the market in 2002. In the United States, there are ** different varieties of Monster branded energy drinks. Monster ties its advertising and image to sports, sponsoring a variety of racing competitions, MMA fighters, Esports competitors, and the X Games. Energy drink landscape Monster’s primary rival in the energy drinks category is Red Bull, whose main brand controls **** percent of the market, compared to Monster’s **** percent market share. Both companies’ brands occupy eight spots of the top ten top selling energy drinks. In overall sales across all brands, Red Bull North America is the leading energy drink company in the United States, with *** billion dollars in sales compared to Monster Beverage Corp’s **** billion dollars.

This statistic shows the sales of NOS energy drinks in the United States from 2015 to 2024. According to the report, U.S. sales of NOS energy drinks amounted to approximately ***** million U.S. dollars for the 13 weeks ended on January 4, 2025.

This statistic shows the unit sales of Starbucks energy drinks in the United States from 2015 to 2024. According to the report, U.S. sales of Starbucks energy drinks amounted to approximately ***** million units for the 13 weeks ended on January 4, 2025.

This statistic shows the sales of Full Throttle energy drinks in the United States from 2015 to 2024. According to the report, U.S. sales of Full Throttle energy drinks amounted to approximately ***** million U.S. dollars for the 13 weeks ended on January 4, 2024.

The UK Fruit Drink and Functional Beverage industry is growing substantially, fuelled by health-conscious consumers seeking healthier alternatives to traditional soft drinks. Younger consumers in particular are choosing beverages with added benefits like energy support, gut health and cognitive function, boosting revenue. This shift is driving brands to innovate, offering low- and no-calorie options with functional benefits to match consumer preferences and comply with regulations like the Soft Drinks Industry Levy. Producers are also investing in bold marketing campaigns and high-profile collaborations to stand out and reinforce consumer appeal, like Lucozade’s partnership with Jude Bellingham in early 2025. At the same time, producers have struggled with escalating input costs, particularly from rising wages and purchases, prompting large producers to pass on these costs to loyal consumers to protect profit – in fact, price rises have driven up profit over the past five years. Fruit drink and functional beverage production revenue is expected to swell at a compound annual rate of 5.6% over the five years through 2025-26 to £2.2 billion, including a forecast hike of 1.8% in 2025-26. Producers are under pressure to adopt more sustainable practices as consumers increasingly demand eco-friendly packaging and production methods. Businesses have responded by investing in recyclable materials and reducing carbon emissions to meet their own stringent targets and comply with tightening government regulations. Smaller brands like Firefly Tonics leverage their agility to quickly adopt sustainable practices, while major players like Britvic innovate with eco-friendly packaging to maintain market share. Despite a heightened focus on health, sales of energy drinks continue to grow, driven by innovations in low- and no-sugar options. Brands like Monster have capitalised on this trend by launching new flavours, catering to consumer preferences for bold tastes without the added sugar. Revenue is forecast to climb at a compound annual rate of 4.5% over the five years through 2030-31 to £2.8 billion. Sustainability will remain a priority, with stricter environmental regulations on the horizon, including the Deposit Return Scheme from October 2027. Producers will continue investing in sustainable practices to meet rising eco consciousness and leverage consumers' willingness to pay a premium for such products. Marketing will continue to play a crucial role as brands reposition as lifestyle companions, focusing on health credentials and emotionally resonant campaigns to differentiate themselves amid the Soft Drink Production industry's shift towards healthier options. Declining alcohol consumption presents an opportunity for brands to market themselves as premium non-alcohol alternatives and drive further expansion into on-trade markets.

The Soft Drink Manufacturing industry is experiencing significant changes. As consumers prioritise their health and wellness, demand for traditional high-sugar soft drinks continues to decline, with demand shifting towards sugar-free, functional and natural alternatives. This trend is evident in the growing popularity of zero-sugar beverages, kombucha and flavoured water, while high-sugar CSDs face diminishing sales. Meanwhile, demand from supermarkets and grocery stores has faced challenges from expanding ranges of private-label soft drinks and health-conscious beverage alternatives. Private-label products, along with imported beverages, have intensified price competition, challenging domestic manufacturers’ market shares. Manufacturers have invested in automation and sustainability initiatives, which have helped streamline their operations and reduce costs. However, rising raw material prices and intense competition have continued to pressure profit. Mounting consumer demand for premium and functional beverages has led major brands like Coca-Cola and Asahi to diversify their portfolios with innovative products like prebiotic sodas and low-sugar options. Industry revenue is expected to have fallen at an annualised 1.9% over the five years through 2024-25 to $3.8 billion. This includes an anticipated dip of 2.9% in 2024-25 as rising health consciousness weighs on demand. Sustainability and operational efficiency are becoming critical factors as manufacturers seek to balance cost pressures with the need to deliver high-quality, innovative products that resonate with consumers' preferences. In the coming years, the industry’s landscape will shift as economic conditions improve and disposable incomes rise. Demand for premium, functional and health-focused beverages will continue to grow, expanding manufacturers' revenue opportunities. Health-conscious consumers will increasingly favour products with natural ingredients and added benefits, prompting companies to invest in research and development to reformulate existing products and launch new lines. Manufacturers will leverage advanced technologies, including AI and Internet of Things (IoT), to optimise production, enhance quality and engage consumers through personalised marketing campaigns. Also, the trend towards sustainability will intensify, with companies projected to adopt eco-friendly packaging and reduce their environmental footprint to meet regulatory requirements and consumer expectations. As competition from imports and private-label brands persists, domestic players will need to focus on innovation and operational efficiency to maintain profitability. By embracing these shifts, the industry will position itself for long-term growth and resilience in an increasingly competitive and health-driven market. Revenue is forecast to rebound at an annualised 0.4% over the five years through 2029-30 to $3.9 billion.

The Relaxation Drink Production industry sustained strong revenue growth as many new producers introduced their products to the market. Initial success at national retail outlets, like 7-Eleven, demonstrated that the market is willing to accept such products despite consumer concerns about ingredients like melatonin. Also, the trend of consumers moving away from consuming traditional sugary carbonated sodas has benefited the industry; consumers now tend to gravitate toward functional alternatives (i.e., beverages that provide a function like energy drinks or sports drinks), improving demand for relaxation drink products. Consumers have responded well to the introduction of new beverage brands that help them focus or sleep, depending on the formula. Overall, IBISWorld estimates industry-wide revenue has dipped at a slight CAGR of 0.2% over the past five years, although revenue is expected to jump 1.4% in 2025 alone, to total an estimated $311.4 million in 2025. Meanwhile, profit is projected to drop to 4.0% in 2025 from 4.5% in 2020. The market for relaxation drinks capitalizes on people with sleep disorders, fears of traveling, stress at work and those who generally have trouble focusing. Therefore, products created by industry producers vary based on the desired end result (i.e., sleep aid or focus enhancer). New companies entered the market rapidly as relaxation beverages became more popular. Over the next five years, the industry will move into a new phase of established growth. Relaxation drink producers endure several challenges that have the potential to derail growth. Regulators may draw up stricter beverage guidelines, which could force companies to change product formulas or labels. However, producers will resist any effort to reclassify their drinks under more restrictive guidelines. The prospect for partnerships with, or acquisitions by, beverage powerhouses is a positive driver for companies in an industry that would greatly benefit from such arrangements. Ultimately, industry revenue is expected to expand at a CAGR of 1.4% over the next five years, reaching $333.2 million in 2030.

"Energy Drinks (Soft Drinks) Market in Asia-Pacific – Outlook to 2020: Market Size, Growth and Forecast Analytics" is a broad level market review of Asia-Pacific Energy Drinks’s market by country. The research handbook provides the up-to-date market size data for period 2011-2015 and illustrative forecast to 2020 covering key market aspects like Sales Value and Volume for Energy Drinks. The research handbook also provides analytics on Sales by Brands and by Distribution Channel. Read More

This statistic depicts the sales volume of energy drinks worldwide in 2015 and provides a forecast for 2018. In 2015, the global sales volume of energy drinks amounted to some **** billion liters.

Operators in the Beverage and Ice Wholesaling industry in Mexico are primarily engaged in the distribution of nonalcoholic beverages, such as soft drinks, juices, energy drinks and bottled water, and ice. Industry products are particularly popular in Mexico, where the population is estimated to consume more carbonated drinks per person than anywhere else in the world. On average, an individual will consume 163.0 liters of a sugary drink per year, the highest volume worldwide. Concerned by the country's high rates of childhood obesity and type 2 diabetes, government officials implemented a 10.0% tax on every liter of sugar-sweetened drinks in January 2014. This decision was intended to make the purchase of industry beverages more expensive and encourage consumers to choose healthier options. Industry operators reacted strongly against the new policy, citing that additional taxes would not actually result in lower rates of obesity and would only harm operators. Soda, which falls under the taxation umbrella, makes up the greatest share of industry revenue at 61.0%.

Why was the report written
Available in over 80 country combinations the 2015 Energy Drinks Category Profile reports provide a comprehensive overview of the Energy Drinks markets. Compiled from Canadean’s Global Soft Drinks report series, the reports offer a cost effective way of quickly gaining an understanding of industry dynamics and structure. Read More

Producers in the Soft Drink and Bottled Water Production industry manufacture non-alcoholic beverages including bottled water, carbonated soft drinks, energy drinks, fruit drinks, concentrates and other non-alcoholic beverages. The industry does not include the production and sale of either milk, coffee and tea in raw form, or fruit and vegetable juices.

Why was the report written
Available in over 80 country combinations the 2015 Energy Drinks Category Profile reports provide a comprehensive overview of the Energy Drinks markets. Compiled from Canadean’s Global Soft Drinks report series, the reports offer a cost effective way of quickly gaining an understanding of industry dynamics and structure. Read More

Over the five years through 2025-26, the Juice, Mineral Water and Soft Drink Wholesaling industry’s revenue is forecast to expand at a compound annual rate of 1.8% to £5.2 billion. Wholesalers’ revenue heavily depends on sales to supermarkets, grocers and convenience stores. Low consumer confidence due to high inflation and high interest rates in 2022-23 dampened sales from key markets. Parallel to this, higher input costs for upstream manufacturers due to rising prices of commodities like sugar led to higher drink prices for wholesalers. However, digitalisation has seen wholesalers save on operational costs, helping to maintain positive profit margins, while consolidation and expansion among wholesalers have expanded customer reach, driving sales and stabilising revenue. Due to shifts in consumer preferences driven by increasing health consciousness and environmental awareness, the industry has witnessed enhanced product innovation and the growth of niche markets. Regulatory changes, including the Soft Drinks Industry Levy, have encouraged these trends, spurring the production of beverages with low or no sugar content. In line with wellness trends, lactose-free and functional drinks are also rising in popularity. Sales have risen as wholesalers have adapted by expanding their drinks portfolios to include healthier alternatives. Revenue is expected to climb by 1.6% in 2025-26. As the cost-of-living crisis and inflationary pressure subsides, demand is likely to inch upward, particularly from hospitality businesses like pubs and restaurants. Expanding automation in the wholesale industry will continue to push down operational costs by enhancing processing efficiency and broadening distribution systems, ultimately boosting profitability. Yet, digitalisation presents a challenge for the industry as it makes it easier for customers to bypass wholesalers. Additionally, wholesalers are likely to face increasing pricing pressures from supermarkets and own-label brands. Over the five years through 2030-31, revenue is forecast to grow at a compound annual rate of 1.3% to reach £5.5 billion.

Why was the report written
Available in over 80 country combinations the 2015 Energy Drinks Category Profile reports provide a comprehensive overview of the Energy Drinks markets. Compiled from Canadean’s Global Soft Drinks report series, the reports offer a cost effective way of quickly gaining an understanding of industry dynamics and structure. Read More

This statistic depicts the market share of energy drink-flavored carbonated soft drinks (CSD) in the United States from 2010 to 2015. In 2012, energy drink-flavored CSDs held a market share of *** percent, up from *** percent the previous year.

Market Overview:

The global functional food and beverages market is projected to grow at a CAGR of 6.5% from 2022 to 2030. The market growth can be attributed to the increasing awareness about the benefits of functional foods and beverages, rising disposable income, and changing lifestyle trends. The drinks segment is projected to dominate the global functional food and beverages market in terms of revenue by 2030. This can be attributed to the growing demand for healthy drinks such as fruit juices, energy drinks, sports drinks, etc., across the globe.

Product Definition:

Functional food is a food that has a beneficial effect on health beyond the traditional nutrients it contains. Functional beverages are drinks that have similar beneficial effects. The term “functional” refers to the addition of non-nutritive ingredients that provide health benefits beyond basic nutrition. These ingredients can include vitamins, minerals, herbs, Phytochemicals, probiotics, and other bioactive compounds. Functional foods and beverages are usually fortified with these ingredients to enhance their health benefits.

Drinks:

Drinks are a great way to add functional benefits to food and beverages. Functional beverages such as fortified waters, energy drinks, and health shakes can provide essential vitamins, minerals, and antioxidants while providing a tasty and convenient way to get nutrition. Additionally, drinks can be used to make functional food and beverages that contain probiotics, fiber, and other beneficial ingredients.

Non-Drinks:

Non-Drinks in functional food and beverages can provide a wide range of health benefits. They can help to improve digestion, reduce inflammation, boost the immune system, and provide essential vitamins, minerals, and antioxidants. Additionally, they can help to reduce cholesterol, blood pressure, and risk of cancer and other chronic diseases. Non-Drinks in functional foods and beverages can also offer a tasty and convenient way to get the nutrition and health benefits one needs without having to drink large amounts of sweetened beverages.

Application Insights:

The supermarket segment held the largest share of over 50% in 2015. This large share can be attributed to the extensive product range available in a supermarket which includes ready-to-eat products as well as those requiring preparation before consumption such as bakery and confectionery items. Moreover, increasing penetration of food chains with a wide network covering various regions is projected to boost industry growth over the forecast period.

Regional Analysis:

Asia Pacific accounted for the largest share of over 40% in 2021 and is projected to witness significant growth over the forecast period. The region has a large number of functional food manufacturers, which are targeting supermarkets and other retail chains with their products. Increasing disposable income levels coupled with changing lifestyles have created a positive environment for market growth in developing countries including China, India, Thailand, and Vietnam among others.

Growth Factors:

• Increasing awareness about the benefits of functional food and beverages.
• Rising demand for healthy and nutritious food products.
• The growing popularity of preventive healthcare.
• The proliferation of retail outlets that sell functional food and beverages.
• Increasing investment by manufacturers in research and development, etc.

Report Scope