In 2023, the Thai energy drink market had a growth rate of **** percent. According to the source, there was the higher consumption of non-carbonated energy drinks that have a sweet taste among consumers aged between 25 and 40 years old.

In 2017, M-150 accounted for ** percent of the value of the energy drink market in Thailand, followed by Carabao Dang. In that same year, the value of the non-alcoholic drinks market in Thailand amounted to around *** billion Thai baht.

The Asia-Pacific Energy Drinks Market report segments the industry into Soft Drink Type (Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks, Other Energy Drinks), Packaging Type (Glass Bottles, Metal Can, PET Bottles), Distribution Channel (Off-trade, On-trade), and Country (Australia, China, India, Indonesia, Japan, Malaysia, South Korea, Thailand, and more.)

The value of the energy drinks market in Thailand reached its highest in 2023, amounting to approximately **** billion Thai baht. The value of the energy drinks market in the country has fluctuated over the observed period.

In Thailand Sports and Energy Drinks Market, offering valuable insights, key market trends, competitive landscape, and future outlook to support strategic decision-making and business growth.

Thailand Domestic Sales: Energy drinks (bottle, can) data was reported at 34,616,970.000 l in Oct 2025. This records a decrease from the previous number of 41,071,250.000 l for Sep 2025. Thailand Domestic Sales: Energy drinks (bottle, can) data is updated monthly, averaging 38,680,580.000 l from Jan 2021 (Median) to Oct 2025, with 58 observations. The data reached an all-time high of 54,763,650.000 l in Mar 2022 and a record low of 24,858,270.000 l in Apr 2025. Thailand Domestic Sales: Energy drinks (bottle, can) data remains active status in CEIC and is reported by Office of Industrial Economics. The data is categorized under Global Database’s Thailand – Table TH.H: Domestic Sales: Office of Industrial Economics (ISIC Rev. 4).

Thailand Export Sales: Energy drinks (bottle, can) data was reported at 61,476,310.000 l in Mar 2025. This records an increase from the previous number of 49,327,950.000 l for Feb 2025. Thailand Export Sales: Energy drinks (bottle, can) data is updated monthly, averaging 59,732,600.000 l from Jan 2021 (Median) to Mar 2025, with 51 observations. The data reached an all-time high of 85,549,790.000 l in Jun 2021 and a record low of 31,030,480.000 l in Aug 2023. Thailand Export Sales: Energy drinks (bottle, can) data remains active status in CEIC and is reported by Office of Industrial Economics. The data is categorized under Global Database’s Thailand – Table TH.JA095: Industrial Products Export Sales (ISIC Rev. 4).

The Asia-Pacific Functional Beverages Market Report is Segmented by Product Type (Sports Drinks, Energy Drinks, Fortified Juice, Dairy and Dairy Alternative Beverage, and More), Packaging Type (PET/Glass Bottles, Cans, Tetra Pak, Others), Distribution Channel (On-Trade, Off-Trade), and Geography (China, Japan, India, Australia, Thailand, Singapore, and More). The Market Forecasts are Provided in Terms of Value (USD).

Market Overview The Asia Pacific functional beverages market is projected to reach a value of 98.53 million by 2033, exhibiting a CAGR of 8.33% during the forecast period of 2025-2033. The market growth is attributed to factors such as rising health consciousness, increasing disposable income, and the growing popularity of on-the-go consumption. Key drivers include the demand for energy drinks, sports drinks, and fortified juices among consumers seeking improved health and performance. Market Dynamics and Key Players Product type segmentation reveals that energy drinks hold the largest market share, followed by sports drinks and fortified juices. Supermarkets/hypermarkets remain the dominant distribution channel, while online retail stores are gaining traction. Geographically, China and India are the major markets, with Japan, Australia, and the rest of Asia-Pacific contributing significant revenue. Notable companies in the market include Vitasoy International Holdings Ltd, PepsiCo Inc, Otsuka Holdings, Suntory Holdings Limited, and The Coca-Cola Company. Recent developments include: August 2022: Coca-Cola India introduced Limca Sportz, an n-fizz beverage based on glucose and electrolytes. Limca Sportz, which is made of water, helps people who are doing physically demanding activities like sports, exercise, and very hard chores rehydrate more quickly., February 2022: Red Bull India launched the new limited-edition watermelon-flavored energy drink in the market. The New Red Edition from Red Bull India is infused with the refreshing taste of watermelon, making it perfect for on-the-go consumption., February 2022: Nestlé launched the new plant-based Milo, the world's leading chocolate malt beverage, in Thailand. The new ready-to-drink product is based on soy combined with the unique Milo malt flavor to provide a nutritious plant-based alternative.. Key drivers for this market are: Growing Consumer Inclination Toward Low-sugar/Sugar-free Beverages, Expenditure on Advertisement and Promotional Activities. Potential restraints include: Concerns Over Health Issues Associated with Functional Beverages. Notable trends are: Growing Consumer Inclination Toward Low-Sugar/Sugar-free Beverages.

Blue Lotus Drinks Market Outlook

According to our latest research, the Global Blue Lotus Drinks market size was valued at $178 million in 2024 and is projected to reach $412 million by 2033, expanding at a robust CAGR of 9.7% during the forecast period of 2025–2033. The primary driver behind this remarkable growth is the rising consumer preference for plant-based wellness beverages, coupled with increasing awareness regarding the holistic benefits of Blue Lotus in stress relief, relaxation, and cognitive enhancement. The market’s expansion is further propelled by the surge in demand for natural, functional drinks as consumers shift away from synthetic additives and toward botanically-derived ingredients. This trend is particularly pronounced among health-conscious millennials and Generation Z, who are actively seeking out novel beverage experiences that offer both flavor and functional benefits.

Regional Outlook

North America currently holds the largest share of the Global Blue Lotus Drinks market, accounting for approximately 36% of the total market value in 2024. This dominance is attributed to the region’s mature wellness industry, high disposable income levels, and a pronounced culture of functional beverage consumption. The prevalence of specialty health stores, a sophisticated e-commerce ecosystem, and proactive regulatory frameworks supporting botanical products have further cemented North America's leadership. Furthermore, prominent beverage brands in the United States and Canada are actively innovating with Blue Lotus-infused offerings, driving both product visibility and consumer trust. The region's openness to alternative therapies and adaptogenic products has also played a crucial role in mainstreaming Blue Lotus drinks across diverse demographic segments.

Asia Pacific is projected to be the fastest-growing region, with a forecasted CAGR of 12.4% between 2025 and 2033. This rapid expansion is fueled by a burgeoning middle class, increasing urbanization, and a deep-rooted tradition of herbal remedies and botanical infusions. Countries like India, China, and Thailand are witnessing heightened investments from both domestic and international beverage companies aiming to capitalize on the region’s vast untapped consumer base. The proliferation of online retail platforms and the rising popularity of wellness tourism in Southeast Asia are further accelerating Blue Lotus drink adoption. Moreover, local manufacturers are leveraging indigenous knowledge and modern packaging innovations to appeal to both local and global consumers, setting the stage for sustained market growth in the coming years.

Emerging economies in Latin America and the Middle East & Africa are gradually embracing Blue Lotus Drinks, albeit at a more measured pace due to unique adoption challenges. In these regions, the market is characterized by limited consumer awareness, infrastructural constraints, and a relatively fragmented retail landscape. However, localized demand is beginning to surface, particularly among urban populations seeking natural alternatives to conventional energy drinks and relaxation aids. Regulatory uncertainties and import restrictions still pose barriers, but ongoing policy reforms and targeted marketing campaigns are expected to unlock new growth avenues. The entry of niche wellness brands and partnerships with local distributors are gradually overcoming supply chain bottlenecks, paving the way for broader market penetration in these emerging territories.

Report Scope

总销售额：值：Energy drinks (bottle, can)在03-01-2025达5,443,271.386千泰铢，相较于02-01-2025的4,042,103.881千泰铢有所增长。总销售额：值：Energy drinks (bottle, can)数据按月更新，01-01-2021至03-01-2025期间平均值为4,365,896.738千泰铢，共51份观测结果。该数据的历史最高值出现于03-01-2025，达5,443,271.386千泰铢，而历史最低值则出现于01-01-2023，为2,820,141.146千泰铢。CEIC提供的总销售额：值：Energy drinks (bottle, can)数据处于定期更新的状态，数据来源于สำนักงานเศรษฐกิจอุตสาหกรรม，数据归类于全球数据库的泰国 – Table TH.C020: Industrial Products Total Sales (ISIC Rev. 4)。

Snapshot img { margin: 10px !important; } Baobab Powder Market Size 2025-2029

The baobab powder market size is forecast to increase by USD 9546.2 thousand, at a CAGR of 6.4% between 2024 and 2029.

The market for superfruit powders is advancing, driven by the significant health benefits associated with ingredients like baobab powder. Its rich nutritional profile supports numerous wellness goals, from enhancing immune function to promoting digestive health. This aligns with a growing consumer preference for natural, plant-based ingredients. As a result, the popularity of baobab supplements is increasing, with manufacturers incorporating the powder into capsules and functional food products to meet this demand. Products such as natural protein powder and other superfood powders are gaining traction. The availability of substitutes like chia seeds or matcha, which offer similar nutritional claims, creates a competitive environment where product differentiation and clear communication of unique benefits are essential for market positioning.The integration of baobab into various product categories reflects its versatility. It is used as a honey powder market alternative in some applications for its natural properties. The exotic, tangy flavor profile is also driving its adoption in new product formulations, appealing to changing consumer tastes. Manufacturers are employing innovative strategies to expand their market share, leveraging the ingredient's appeal in the functional powder drinks concentrates market. While baobab's low protein content compared to other dehydrated fruits is a consideration, its comprehensive amino acid profile ensures its relevance in the nutritional space. The ongoing development of new baobab-infused products will continue to influence market dynamics.

What will be the Size of the Baobab Powder Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019 - 2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market is shaped by the unique properties of the wild harvested ingredient, sourced as a dried fruit pulp from the adansonia digitata tree. Its profile as a nutrient dense ingredient with anti-aging properties makes it a staple in nutritional supplementation. The focus on ethical sourcing practices and ethical harvesting is paramount, with certifications like fair trade certification and non-gmo project verified becoming industry standards. These factors ensure supply chain transparency and appeal to conscious consumers. The ingredient's role as a natural food preservative and its application in food fortification highlight its functional versatility in products like superfood powders.Demand is strong in functional food ingredient and nutraceutical formulations due to baobab's rich composition. It serves as a powerful immune system booster and contributes to digestive health aid, driven by its soluble fiber content and function as a prebiotic dietary fiber. This gut microflora stimulation also aids in cholesterol reduction and blood sugar regulation. Its vitamin c enrichment is critical for collagen formation support, which is leveraged for skin radiance improvement and wrinkle prevention. This makes organic baobab pulp a sought-after component in the honey powder market for health-focused products.Applications are expanding across beverage applications and personal care formulations. In drinks, it is used as a cold-pressed juice ingredient for natural energy release. For personal care, its benefits for skin health are integrated into various products. As a clean label ingredient derived from a plant based protein source, it aligns with major consumer trends. The ongoing innovation in this space ensures the market for baobab, a key component in many functional powder drinks concentrates, continues to evolve.

How is this Baobab Powder Industry segmented?

The baobab powder industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD thousand" for the period 2025-2029, as well as historical data from 2019 - 2023 for the following segments. ApplicationFoodBeveragesPersonal careProduct typeConventional baobab powderOrganic baobab powderDistribution channelSupermarketsHealth food storesSpeciality storesOnline retailGeographyNorth AmericaUSCanadaMexicoEuropeGermanyUKFranceItalySpainThe NetherlandsAPACChinaIndiaJapanSouth KoreaThailandIndonesiaSouth AmericaBrazilArgentinaChileMiddle East and AfricaUAESouth AfricaEgyptRest of World (ROW)

By Application Insights

The food segment is estimated to witness significant growth during the forecast period.The food segment is a primary application area, driven by baobab powder's functional and nutritional attributes. It is widely used as a natural food preservative and a nutrient dense ingredient to enhance products such as energy bars, yogurts, and cere

The British company Lucozade offers consumers several varieties of soft drinks, but the most commonly consumed is Lucozade Energy. In 2023, an estimated **** million people drank this product. Originally named “Glucozade”, Lucozade was first created in 1927 and was used as a source of energy for people who were ill. Since 2013 it has been owned by the Japanese beverage company Suntory. Energy drinks Aside from Lucozade, there are many other energy drinks available throughout Great Britain. The most popular of which is Red Bull, with an estimated *** million users. Originating in Thailand, the now Austrian Red Bull was first introduced to the UK in 1994. Energy drink health risks To combat the rising levels of childhood obesity, the UK government has recently introduced levies such as a sugar tax. Additionally, in 2018 the government announced that it would be banning the sale of energy drinks such as Red Bull and Monster to children under the age of **.Recent published reports have also highlighted other health risks associated with energy drinks, such as high blood pressure, anxiety and insomnia.

Sugar Processing Equipment Market Outlook

According to our latest research, the global sugar processing equipment market size reached USD 5.1 billion in 2024, demonstrating a steady expansion fueled by technological advancements and rising demand for processed sugar across multiple industries. The market is expected to grow at a CAGR of 6.2% from 2025 to 2033, which will propel the industry to an estimated value of USD 8.8 billion by 2033. This growth is primarily driven by increasing sugar consumption, process automation, and the need for higher operational efficiency in sugar manufacturing worldwide.

One of the major growth factors for the sugar processing equipment market is the rising global demand for sugar, particularly in developing economies where changing dietary patterns and rapid urbanization are driving higher consumption of processed foods and beverages. The food and beverage industry, a primary consumer of refined and liquid sugar, continues to expand, further stimulating the need for advanced sugar processing solutions. Additionally, the growing popularity of convenience foods and ready-to-drink beverages has significantly increased the demand for high-quality sugar, necessitating the use of efficient and reliable processing equipment to meet stringent quality standards and production volumes.

Technological advancements and the integration of automation into sugar processing equipment are also propelling market growth. Manufacturers are increasingly investing in state-of-the-art machinery such as automated centrifuges, crystallizers, and filtration systems to improve yield, reduce operational costs, and enhance product consistency. The adoption of Industry 4.0 technologies, including IoT-enabled monitoring and predictive maintenance, is transforming traditional sugar mills and refineries into smart manufacturing facilities. These innovations not only optimize production processes but also help companies comply with environmental regulations by minimizing waste and energy consumption, thus contributing to the overall sustainability of the sugar industry.

Another significant driver is the growing focus on operational efficiency and cost reduction among sugar producers. The volatility of global sugar prices and increasing competition have compelled manufacturers to streamline their operations and invest in modern equipment that offers higher throughput, reduced downtime, and lower maintenance costs. Furthermore, the rising trend of vertical integration in the sugar industry, where companies control multiple stages of production from raw material sourcing to final product packaging, is increasing the demand for versatile and scalable processing equipment. This strategic approach enables companies to maintain quality control, reduce supply chain risks, and respond more effectively to market fluctuations.

Regionally, the Asia Pacific region dominates the sugar processing equipment market, accounting for the largest share in 2024, followed by Latin America and North America. The rapid expansion of the sugar industry in countries such as India, China, Brazil, and Thailand is a key factor driving regional growth. These countries are not only major producers and consumers of sugar but also significant exporters, necessitating continuous investment in advanced processing equipment to maintain global competitiveness. Moreover, government initiatives to modernize agricultural practices and promote industrial automation are further supporting the adoption of cutting-edge sugar processing technologies across these regions.

Product Type Analysis

The product type segment of the sugar processing equipment market is highly diversified, encompassing a range of machinery such as centrifuges, evaporators, dryers, crystallizers, filters, mixers, and other specialized equipment. Among these, centrifuges hold a significant market share owing to their critical role in the separation of sugar crystals from molasses during the production process. The demand for high-capacity and energy-efficient centrifuges is on the rise, particularly in large-scale sugar mills and refineries striving for higher productivity and lower operational costs. Manufacturers are focusing on developing advanced centrifuge models with enhanced automation and safety features to cater to the evolving needs of the industry.

Evaporators are another vital product ca