The Report Covers UK Energy Drink Market Share & Manufacturers and it is Segmented by Packaging Type (Can and PET Bottle), by Product Type (Drinks, Shots, and Mixers), and by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels). The report offers market size and forecasts for energy drinks in value (USD million) for all the above segments.

As of 2024, the leading energy drink brand in the United Kingdom by retail sales revenue was Red Bull. That year, Red Bull generated approximately 410 million British pounds worth of sales in their energy drink products. The leading competitor was Monster, which generated approximately 357 million British pounds that year.

United Kingdom Energy Drink Market size was valued at USD 2.04 Billion in 2023 and is projected to reach USD 3 Billion by 2031, growing at a CAGR of 4.4% from 2024 to 2031.

United Kingdom Energy Drink Market: Definition/Overview
The United Kingdom energy drink encompasses a diverse range of beverages designed to provide rapid energy and performance enhancement appealing to consumers across fitness, professional, and lifestyle applications. Traditional energy drinks typically contain caffeine, taurine, and sugars, while recent innovations have introduced sugar-free and functional varieties to cater to health-focused consumers.
Leading brands offer energy drinks that not only boost physical stamina but also improve mental alertness, focus, and mood meeting the varied demands of a broad consumer base seeking both indulgent and health-conscious options.
This market serves not only direct consumers but also the fitness, retail, and hospitality industries as energy drinks are increasingly integrated into active lifestyle routines and professional settings. The growing emphasis on functional ingredients, including B vitamins, amino acids, and plant extracts has expanded the range of available options allowing the market to meet evolving consumer preferences for natural, low-calorie, and eco-friendly alternatives.

The size of the UK Energy Drink Industry market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 4.50% during the forecast period. An energy drink is a type of beverage designed to boost physical and mental performance, typically by increasing energy levels, alertness, and endurance. These drinks often contain a combination of ingredients such as caffeine, sugars, vitamins, amino acids (like taurine), and herbal extracts (such as guarana or ginseng). Caffeine is the primary stimulant, providing a quick energy boost by stimulating the central nervous system. Sugar or artificial sweeteners provide a rapid source of calories, contributing to a temporary surge in energy. Energy drinks are commonly consumed by individuals seeking a quick pick-me-up, whether for studying, working long hours, or enhancing athletic performance. They are marketed towards young adults, athletes, and those with demanding lifestyles. However, their high caffeine and sugar content has raised concerns about potential health risks, including increased heart rate, high blood pressure, and potential dependency. Recent developments include: In September 2022, Virtue Clean Energy, the brand that creates clean alternatives in the energy drink category, launched its newest product, Virtue Clean Energy in the United Kingdom. Virtue Drinks contain zero sugar & zero calories, made with all-natural ingredients. It has 80mg of 100% organic caffeine derived from green coffee beans, plus B vitamins (B3, B6, B7, B12)., In June 2022, the United Kingdom plant-based energy drink company Tenzing launched two new plant power shots. The 150ml blends come in two flavors; apple, matcha, and ginger and black cherry, guarana, and goji., In March 2022, United Kingdom's start-up PerfectTed launched a range of canned natural energy drinks powered by matcha green tea. The drinks are 100% natural, plant-based, gluten-free, and free from additives, preservatives, and added sugars. Therefore, many consumers have switched to energy drinks, one of the reasons driving the market.. Key drivers for this market are: Rising Health & Wellness Trends, Strategic Initiatives By Key Players. Potential restraints include: Cost Considerations Coupled With Availability Of Alternatives. Notable trends are: The Drinks Segment Dominates the Energy Drink Market.

The Europe Energy Drinks Market is segmented by Soft Drink Type (Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks), by Packaging Type (Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Country (Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

Drinks: The most popular energy drink format, accounting for a significant market share.Shorts: Smaller-sized energy drinks, often marketed towards specific target audiences.Mixers: Energy drinks designed to be mixed with alcohol or other beverages. Recent developments include: Red Bull introduced its Summer Edition line in the UK in March 2023, featuring a refreshing Juneberry flavor. Concurrently, the company strategically partnered with Keurig Dr Pepper in October 2022 to expand its distribution network into Mexico. These initiatives underscore Red Bull's commitment to introducing innovative flavors and reaching new markets., Monster Beverage, distributed by Coca-Cola Europacific Partners in certain regions, unveiled two additional flavors in September 2022 to diversify its consumer base. This move exemplifies Monster's strategy of catering to a broader range of tastes and preferences, thereby enhancing its market appeal., PepsiCo's acquisition of Rockstar in 2020 solidified its position in the energy drink market. Furthermore, PepsiCo has demonstrated its commitment to innovation with products like Soulboost, a sparkling water infused with functional ingredients. This reflects the growing consumer demand for healthier alternatives in the energy drink category, aligning with PepsiCo's forward-looking approach to product development., Major energy drink brands are experimenting with new flavors to attract fresh consumers. Red Bull has introduced The Coconut Edition, Rockstar has launched Recovery in Marshmallow, and Coca-Cola Energy has proven that cola flavor can work for energy drinks too. However, Bang has taken the lead with its creative range of flavors, which include Birthday Cake Bash, Key Lime Pie, Champagne, Frosé Rosé and many more. Brands are responding to the demand for healthier options by releasing sugar-free and calorie-free energy drinks. This trend benefits athletes and people watching their weight. Additionally, sugar-free options can be useful for gamers looking to avoid a sugar crash. Red Bull, Monster, and Rockstar have all introduced sugar-free and calorie-free versions, signalling an exciting new direction for the energy drink industry., Monster has introduced its Java Monster line of ready-to-drink hybrid beverages, which are targeted toward coffee enthusiasts. These drinks contain coffee, milk, and cream, as well as typical energy drink ingredients. Flavors like Kona Blend, Mocha, French Vanilla, and Farmer's Oats are available. Starbucks Doubleshot Energy Coffee is a rival product in this category. Sports nutrition is another growing segment for energy drink brands, with more companies incorporating performance and recovery ingredients such as protein and amino acids. Monster's Muscle Monster Energy Shake has twenty-seven grams of protein from milk protein concentrate, while Monster Hydro Super Sport is fortified with BCAAs, calcium, magnesium, as well as extra caffeine. Bang energy drinks also contain BCAAs, EAAs, and creatine. Powerade's Ultra is an example of a product that blends sports nutrition and energy drinks infused with creatine, BCAAs, B vitamins, and additional electrolytes. It looks like a sports drink, but the addition of creatine and BCAAs elevates it to a higher standard for sports performance.. Notable trends are: Rising inclination towards gluten-free and clean label products to propel the market growth.

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Sports And Energy Drinks Market Size 2024-2028

The sports and energy drinks market size is forecast to increase by USD 106.7 billion at a CAGR of 13.52% between 2023 and 2028.

The market is experiencing significant growth, driven by increasing consumer preferences for functional beverages and the rising number of health and wellness conscious consumers, particularly among millennials. This demographic is fueling market expansion with their active lifestyles and demand for convenient, on-the-go beverage solutions. Additionally, the market is benefiting from the trend toward more functional drinks, as consumers seek alternatives to traditional sugary drinks. However, challenges persist, including growing concerns over obesity and the potential health risks associated with excessive consumption of these beverages. Companies operating in this market must navigate these challenges by offering healthier options, transparent labeling, and effective marketing strategies to capitalize on the market's opportunities. Overall, the market presents significant growth potential for businesses that can effectively address consumer demands and navigate regulatory and health concerns.

What will be the Size of the Market during the forecast period?

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The market encompasses a diverse range of functional beverages designed to enhance physical performance and provide energy boosts. These beverages, which include sports drinks fortified with electrolytes and energy drinks containing caffeine and organic sugar, have gained significant popularity among consumers seeking to optimize their health and fitness routines. Market size is substantial, with sales continuing to grow due to increasing consumer awareness and demand for convenient, on-the-go hydration solutions. Key market trends include the rise of B2C enterprises and ecommerce platforms, enabling easy access to these products for consumers worldwide. Additionally, international institutions and trade associations are driving research and development efforts to create innovative, functional beverages catering to various dietary preferences, such as keto, paleo, and plant-based diets.
Vitamins and minerals are increasingly incorporated into these beverages, further expanding their appeal to health-conscious consumers. Overall, the market is a dynamic and evolving industry, poised for continued growth and innovation.

How is this Sports And Energy Drinks Industry segmented?

The sports and energy drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Organic
  Non-organic


Product

  Energy drinks
  Sport drinks


Geography

  APAC

    China
    Japan


  North America

    US


  Europe

    Germany
    UK


  South America



  Middle East and Africa

By Type Insights

The organic segment is estimated to witness significant growth during the forecast period. The organic segment of the market is experiencing growth due to increasing consumer preference for natural and organic products. Brands like Runa Organic and Aura Organic offer organic sports and energy drinks that adhere to specific organic certification standards. The demand for these beverages is driven by consumers' heightened awareness of the potential health and environmental benefits associated with organic products. The organic segment of the market has seen consistent growth in recent years, as consumers prioritize natural and organic options.

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The organic segment was valued at USD 53.20 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in Asia Pacific (APAC) is experiencing growth due to increasing demand in emerging economies like India and China. Canned and bottled sports and energy drinks are becoming increasingly popular in the region. In 2022, China held the largest market share in APAC, driven by a high consumer preference for these beverages. Key companies in China include Red Bull, Coca-Cola, and Suntory. To expand their reach in APAC, manufacturers are investing in marketing and promotion. For instance, Coca-Cola launched single-serve bottles in India and Indonesia in 2019 to cater to budget-conscious consumers. Energy drinks, electrolytes, and functional beverages are popular categories in the market, with many containing caffeine, sugar, vitamins

This statistic shows the total value of the energy and sports drinks market in the United Kingdom (UK) from 2013 to 2023. In 2023, the energy and sports drinks market was worth around 3.1 billion British pounds. Compared to the previous year this constitutes a slight increase of 207 million in market value.

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Energy Drinks Market Size 2025-2029

The energy drinks market size is forecast to increase by USD 51.3 billion at a CAGR of 8.7% between 2024 and 2029.

The functional drinks market encompasses various beverage categories, including energy drinks, soft drinks, and dietary supplements. Among these, energy drinks have gained significant popularity in recent years due to their ability to provide an energy boost for consumers with hectic lifestyles. The market is witnessing an increase in demand for low-calorie energy drinks as consumers prioritize health and wellness. However, the market faces stiff competition from low-cost substitutes, such as alcoholic beverages and soft drinks. Convenience stores remain a significant distribution channel for energy drinks due to their wide reach and ability to cater to consumers on-the-go.

The market is also witnessing technological advancements, such as the use of carbon dioxide for packaging and LED lighting for retail displays, to enhance the consumer experience. Overall, the market is expected to continue its growth trajectory, driven by consumer preferences for convenience, energy, and health benefits.

What will be the Size of the Energy Drinks Market During the Forecast Period?

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The energy drink market encompasses a diverse range of non-alcoholic beverages, including traditional energy drinks, immunity-boosting beverages, and vitamins and minerals infused varieties. This dynamic sector has witnessed significant growth, driven by rising incomes, increased consumer awareness, and the growing demand for beverages that cater to active lifestyles. The market size is substantial, with various segments, such as the adult segment and the major energy drink segment, contributing to its growth. Carbonated soft drinks, fruit and vegetable beverages, bottled water, and sports drinks represent some of the key competing categories.

However, energy drinks continue to gain traction due to their ability to provide an energy boost, particularly among consumers seeking to combat sleep deprivation and the depressive effects of daily life. The non-alcoholic beverage industry is expected to maintain its momentum, with innovation and product differentiation playing crucial roles in market development.

How is this Energy Drinks Industry segmented and which is the largest segment?

The energy drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.ProductSparkling energy drinksStill energy drinksDistribution ChannelOfflineOnlineProduct TypeNatural/organicConventionalGeographyAPACAustraliaChinaIndiaJapanSouth KoreaNorth AmericaUSCanadaEuropeFranceGermanyUKSouth AmericaMiddle East and Africa

By Product Insights

The Sparkling energy drinks segment is estimated to witness significant growth during the forecast period.

Sparkling energy drinks, a segment of the market, are carbonated beverages characterized by the presence of dissolved carbon dioxide, often using carbonated water or soda as the base. These beverages have gained popularity among adults and young consumers due to their instant energy-boosting properties. Major beverage companies are continually innovating and expanding their product lines to cater to this market. For example, in 2024, Breville introduced InFizz Fusion, a carbonation system capable of infusing carbonation into various beverages, including juices, wine, coffee, and tea. Such advancements are expected to broaden the consumer base and fuel the growth of the sparkling energy drink segment during the forecast period. Consumer preferences for functional beverages, health consciousness, and convenience are key drivers for the market's expansion. Additionally, the increasing disposable incomes and health wellness trends are contributing factors. However, health risks associated with high caffeine content, sugar, and artificial ingredients may pose challenges for market growth. The market competition is intense, with major players like Red Bull, Monster Energy, and various other brands offering a range of flavors, low-calorie options, and premium brands to cater to diverse consumer preferences.

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The Sparkling energy drinks segment accounted for USD 65.30 in 2019 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC is expe

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Organic Energy Drinks Market Size 2024-2028

The organic energy drinks market size is forecast to increase by USD 4.57 billion, at a CAGR of 10.2% between 2023 and 2028.

The market is experiencing significant growth, driven by the launch of new products and increasing innovation from companies. This trend is fueled by consumers' increasing preference for healthier beverage options, leading to a rise in demand for soft drinks and organic energy drinks. However, the market also faces challenges such as recalls of organic energy drinks due to contamination issues. companies must ensure stringent quality control measures to mitigate these risks and maintain consumer trust. As the market continues to evolve, companies will need to focus on product innovation, sustainability, and transparency to stay competitive. Overall, the market is expected to witness steady growth in the coming years, driven by these key factors.

What will be the size of the Organic Energy Drinks Market During the Forecast Period?

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The organic energy drink market continues to gain traction among consumers seeking quick energy boosts without compromising their health. Driven by the increasing demand for mental alertness and physical performance enhancement, energy drinks have emerged as popular alternatives to traditional soft drinks, particularly among teens and young adults. While caffeine remains a key ingredient, the market is witnessing a shift towards organic options, with natural ingredients such as vitamin B, amino acids, herbal extracts, and taurine gaining popularity. Health-conscious consumers are increasingly concerned about the health effects of sugar and artificial ingredients in energy drinks, leading to the growth of sugar-free and low-calorie options.
The geriatric population and fitness enthusiasts, including athletes, are also embracing organic energy drinks for their energy-boosting properties. Distribution channels, including direct selling, are expanding to cater to the diverse needs of this market. However, potential health risks associated with excessive caffeine consumption and lifestyle changes continue to pose challenges for market growth. Brand building and innovation remain crucial for companies to differentiate themselves in this competitive landscape.

How is this Organic Energy Drinks Industry segmented and which is the largest segment?

The organic energy drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Packaging

  Can
  Bottle
  Tetra pack


Distribution Channel

  Offline
  Online


Geography

  North America

    Canada
    Mexico
    US


  APAC

    China
    India
    Japan


  Europe

    Germany
    UK
    France


  South America

    Brazil


  Middle East and Africa

By Packaging Insights

The can segment is estimated to witness significant growth during the forecast period.

The market has experienced notable growth due to the rising consumer trend towards healthier and more natural beverage alternatives. Among the various packaging options, cans have gained prominence in this market. Cans offer several advantages, including convenience, portability, and extended product shelf life. Lightweight and easy to transport, cans are a preferred choice for consumers on-the-go. Moreover, cans are highly recyclable, aligning with the increasing consumer preference for eco-friendly packaging solutions. Key ingredients in organic energy drinks include vitamins B, amino acids, herbal extracts, and natural sugars. These beverages cater to health-conscious consumers seeking a quick energy boost without the added sugars and artificial additives found in traditional energy drinks.

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The can segment was valued at USD 4.84 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 33% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market for organic energy drinks is witnessing significant growth due to the rising consumer trend towards healthier and more natural beverage alternatives. With a high level of health consciousness and a strong preference for organic products, the US and Canadian markets present a prime opportunity for organic energy drink brands. Fitness enthusiasts and athletes, as well as gamers and professionals seeking a quick energy boost, are key consumer segments for

The Europe Sugar Free Energy Drinks Market is segmented by Packaging Type (Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Country (Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

Energy Drinks (Soft Drinks) Market in United Kingdom – Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Energy Drinks market in United Kingdom. The research handbook provides up-to-date market size data for period 2012-2017 and illustrative forecast to 2022 covering key market aspects like Sales Value and Volume for Energy Drinks and its variants . Read More

This statistic depicts the share of the soft drink market in the United Kingdom (UK) from 2013 to 2023 and a forecast to 2026, by category. In 2023, the largest share was held by non-carbonated drinks, accounting for 40.1 percent of the soft drink market, closely followed by carbonated drinks (38.7 percent) and Energy & Sport Drinks (20.3 percent)

Global Energy Drinks (Soft drinks) Market – Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Global Energy Drinks market covering 23 Countries Australia, China, India, Japan, South Korea, France, Germany, Italy, Spain, United Kingdom, Canada, Mexico, United States, Argentina, Brazil, Colombia, Peru, Chile, Egypt, Israel, Saudi Arabia, South Africa and United Arab Emirates. The research handbook provides up-to-date market size data for period 2012-2017 and illustrative forecast to 2022 covering key market aspects like Sales Value and Volume for Energy Drinks. Read More

Europe Energy Drinks market size is USD 18453.66 million in 2024 and will expand at a compound annual growth rate (CAGR) of 7.3% from 2024 to 2031.

Energy Drinks (Soft drinks) Market in France – Outlook to 2023: Market Size, Growth and Forecast Analytics is a broad level market review of Energy Drinks market in France. The research handbook provides up-to-date market size data for period 2013-2018 and illustrative forecast to 2023 covering key market aspects like Sales Value and Volume for Energy Drinks and its variants . Read More

The European Health Drinks Market Report is Segmented by Type (Fruit and Vegetable Juices, Sports Drinks, Energy Drinks, Kombucha Drinks, Functional and Fortified Bottled Water, Dairy and Dairy Alternative Drinks, and RTD Tea and Coffee), Distribution Channel (On-Trade and Off-Trade), and Geography (United Kingdom, Germany, France, Spain, Italy, Belgium, Netherlands, and Rest of Europe). The Report Offers Market Sizes and Forecasts in Value Terms (USD) for the Above Segments.

The Europe Ready-to-Drink (RTD) Beverages Market is segmented by Product Type (Tea, Coffee, Energy Drinks, Fruit & Vegetable Juice, Dairy-based Beverages, and Others); Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, Other Distribution Channels); and Country (United Kingdom, Germany, France, Russia, Italy, Spain, Rest of Europe). The market size and forecasts are provided in terms of value (USD) for the above segments.

The UK soft drinks market has seen almost continual growth between 2014 and 2023. The soft drinks market value amounted to over 19 billion British pounds in 2023. The UK soft drinks market in focus While the value of the market increased, per capita consumption of soft drinks dropped by five liters between 2013 and 2017 but rebounded in 2018. The makeup of the market too changed. Cola carbonates, concentrates, and fruit juices saw market shares decline between 2015 and 2018. On the other hand, bottled water and energy drinks increased their market shares. Coca Cola remains the leading brand in the market. Soft drinks market in the United States In 2021, the U.S. sales volume of liquid refreshment beverages amounted to about 36 billion gallons. From 2019 to 2020, the U.S. sales volume growth of liquid refreshment beverages amounted to 4.3 percent and carbonated soft drinks (CSD) captured the lion's share of volume sales with 36.7 percent.

Energy Drinks (Soft Drinks) Market in United Arab Emirates – Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Energy Drinks market in United Arab Emirates. The research handbook provides up-to-date market size data for period 2012-2017 and illustrative forecast to 2022 covering key market aspects like Sales Value and Volume for Energy Drinks and its variants . Read More