Introduction

Energy Drink Statistics: ​Energy drinks have become a significant component of the global beverage industry, with total sales reaching USD 193 billion in 2023. In the United States, per capita consumption averages nearly eight gallons annually, positioning it as the leading market for these beverages. Notably, energy drinks rank as the second most popular dietary supplement among U.S. teenagers and young adults, following multivitamins.

The demographic profile of regular consumers indicates that approximately two-thirds are aged between 13 and 35 years, with males constituting a similar proportion. In Australia, a study revealed that 8% of students consume energy drinks weekly, with higher prevalence among males and those with greater discretionary income. These statistics underscore the pervasive consumption of energy drinks among youth and young adults globally.​

Energy drinks in the United States have increased in popularity recently. In 2017, energy drink sales in the United States amounted to ** billion U.S. dollars and reached around ** billion U.S. dollars by 2024. Packaged beverages in the United States Energy drinks are one of the top-selling packaged beverages in the United States. In 2023, energy drinks accounted for almost ** percent of the dollar sales of packaged beverages sold at U.S. convenience stores. Leading energy drink brands In the United States, Red Bull is the bestselling brand of energy drink by a large margin. In 2023, Red Bull sales reached *** billion U.S. dollars. Monster was the second leading energy drink brand in the United States that year, generating sales of around *** billion U.S. dollars. Red Bull also manufactures a popular sugar-free energy drink, as well as Red Bull The Blue Edition, which is blueberry flavored.

This statistic shows energy drink unit sales in the United States from 2015 to 2024. According to the report, U.S. sales of energy drinks amounted to approximately **** billion units for the 13 weeks ended on January 4, 2025.

This statistic presents the market share of the leading sports and energy drink companies worldwide as of 2015. The Red Bull GmbH was ranked third with a market share of *** percent. The global market was estimated at **** billion U.S. dollars. Sports and energy drinksSports and energy drinks are defined as functional beverages which are intended to have an impact on your physical or mental performance, respectively.Sports drinks aim to serve as water or an energy provider during or after demanding physical exercise. They usually contain a mix of water and carbohydrates and are fortified with electrolytes. In some cases, vitamins and micronutrients are added. As it is important for athletes to stay hydrated during active training, sports drink manufacturers recommend drinking their beverages during or after a demanding work out in order to improve athletic performance and replenish electrolytes lost in sweat. The functional beverage is promoted as a smart alternative to water and claims to maximize endurance and build lean muscle during prolonged physical activity.Energy drinks aim to boost both mental and physical energy. As stimulants most drinks contain caffeine, taurin, vitamins and some kind of sweetener. Teens and young adults perceive energy drinks as being performance enhancers. Since hitting the market, energy drinks have been discussed heavily in the press regarding potential health risks, especially if consumed by children. The high amount of caffeine in energy drinks is suspected to cause the heart to race and blood pressure to rise, which may lead to elevated heart risks.

Market Size statistics on the Energy Drink Production industry in United States

This statistic features the market share of energy drink beverages and shots in the United States in 2012, based on estimates of market research company Packaged Facts. In that year, energy drinks were estimated to hold a share of 78 percent of the energy drink beverages and shots market.

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This energy drinks market insights report comprises information on key vendors and their competitive landscape, segmentations by Product (Sparkling energy drinks and Still energy drinks), Type (Standard energy drinks and Energy shots), and Geographic (APAC, North America, Europe, South America, and MEA), key drivers and challenges, and the parent market. This report also discusses vendor strategies that are playing a key role in the business growth.

One of the key vendor strategies is technological innovation, which has been discussed along with other business planning approaches in this report. To gain more insights on vendor strategies request for a sample of the report.

Regular consumption of energy drinks is least seen among the oldest generation in Canada, according to Statista's Global Consumer Survey. However, around 25 percent of Millennials said they drink energy drinks regularly. The share of Gen Z was at 27 percent.

The Fruity Energy Drinks market has seen remarkable growth over the past few years, becoming a significant segment within the broader beverage industry. With the increasing demand for healthier alternatives to traditional energy drinks, fruity energy drinks have emerged as a popular choice among consumers seeking in

This statistic depicts the sales volume of energy drinks worldwide in 2015 and provides a forecast for 2018. In 2015, the global sales volume of energy drinks amounted to some **** billion liters.

The Sports-Energy Drinks market has become an essential segment in the beverage industry, catering to a diverse range of consumers, from athletes seeking performance enhancement to fitness enthusiasts looking for an energy boost. This vibrant market is defined by products specifically formulated to improve endurance

According to this Kantar survey from 2024, * million people are consuming this product with a frequency level of '2 - three times a week'. In contrast, ****** thousand people have a frequency level of 'More than once a day'.

Brazil Energy: Balance: Flow: Consumption: Industry: Food & Beverage data was reported at 23,591.858 TOE th in 2023. This records an increase from the previous number of 19,365.663 TOE th for 2022. Brazil Energy: Balance: Flow: Consumption: Industry: Food & Beverage data is updated yearly, averaging 9,695.064 TOE th from Dec 1970 (Median) to 2023, with 54 observations. The data reached an all-time high of 23,591.858 TOE th in 2023 and a record low of 4,872.060 TOE th in 1970. Brazil Energy: Balance: Flow: Consumption: Industry: Food & Beverage data remains active status in CEIC and is reported by Ministry of Mining and Energy. The data is categorized under Global Database’s Brazil – Table BR.RBA009: Energy Statistics: Balance.

The Natural Energy Drinks market has experienced significant growth in recent years, driven by a rising consumer demand for healthier and more sustainable energy alternatives. As individuals increasingly prioritize health and wellness, the shift from traditional energy drinks-often laden with artificial ingredients-

Regular consumption of energy drinks is not seen among the oldest generation in the UK, according to Statista's Global Consumer Survey. However, around ** percent of Millennials said they drink energy drinks regularly. The share of Gen Z was comparatively lower at ** percent.

The Energy Drinks Bottle Caps market plays a crucial role in the beverage industry, primarily serving as a functional yet often overlooked component of energy drink packaging. These caps not only provide a secure closure to maintain the freshness and integrity of the product but also enhance consumer convenience thr

The decaffeinated energy drinks market is experiencing a notable transformation, catering to a growing consumer base seeking the invigorating benefits of energy drinks without the jitters or restless nights often associated with traditional caffeinated options. This market segment has emerged as a vital solution for

In 2023, a combined **** billion liters of sports and energy drinks were consumed in the United Kingdom. The combined consumption has steadily increased from 2013 to 2019. In 2017, *** million liters of energy drinks were consumed in the UK. Additionally, *** million liters of sports drinks were drunk in the same year bringing total consumption of both to *** million liters. Compared to the 2016, the combined consumption stagnated after increasing between 2012 and 2016 by ** million liters. However, during that time frame sports drinks saw their consumption decline, while energy drink consumption grew significantly. Consumption frequency of energy drinks Energy drinks are a drink for the occasional user. Over *** million consumers drink an energy drinks less than once a month. Approximately *** thousand consumers drink energy drinks once a day or more often in 2023. Energy drink brands in Britain Brands with the furthest reach among consumers are Red Bull and Lucozade. Looking at the specific products, Red Bull was the most frequented product. However, combined Lucozade Energy, Sport, and other Lucozade products find their way into more hands than Red Bull. Own label products of supermarkets have a much smaller reach than the Red Bull and Lucozade brands, even if all own label products on the market are counted together.

Regular consumption of energy drinks is least seen among the oldest generation in the U.S., according to Statista's Global Consumer Survey. However, around ** percent of Millennials said they drink energy drinks regularly in 2025. The share of Gen Z was at ** percent.

The Energy and Sports Drink market has become a dynamic sector that bridges the gap between hydration and performance, catering to athletes, fitness enthusiasts, and everyday consumers seeking an energy boost. As global awareness of health and wellness continues to rise, the demand for functional beverages has surge