Energy drinks in the United States have increased in popularity recently. In 2017, energy drink sales in the United States amounted to ** billion U.S. dollars and reached around ** billion U.S. dollars by 2025. Packaged beverages in the United States Energy drinks are one of the top-selling packaged beverages in the United States. In 2024, energy drinks accounted for almost ** percent of the dollar sales of packaged beverages sold at U.S. convenience stores. Leading energy drink brands In the United States, Red Bull is the bestselling brand of energy drink by a large margin. In 2025, Red Bull sales reached *** billion U.S. dollars. Monster was the second-leading energy drink brand in the United States that year, generating sales of around *** billion U.S. dollars. Red Bull also manufactures a popular sugar-free energy drink, as well as Red Bull The Blue Edition, which is blueberry-flavored.

In 2024, a combined *** billion liters of sports and energy drinks were consumed in the United Kingdom. The combined consumption has steadily increased from 2013 to 2019. After a brief decline at the beginning of the pandemic, it rose regularly again from 2021 onwards. In 2017, *** million liters of energy drinks were consumed in the UK. Additionally, *** million liters of sports drinks were drunk in the same year bringing total consumption of both to *** million liters. Compared to 2016, the combined consumption stagnated after increasing between 2012 and 2016 by ** million liters. However, during that time frame, sports drinks saw their consumption decline, while energy drink consumption grew significantly. Consumption frequency of energy drinks Energy drinks are a drink for the occasional user. Over *** million consumers drink an energy drinks less than once a month. Approximately ********consumers drink energy drinks once a day or more often in 2023. Energy drink brands in Britain Brands with the furthest reach among consumers are Red Bull and Lucozade. Looking at the specific products, Red Bull was the most frequented product. However, combined Lucozade Energy, Sport, and other Lucozade products find their way into more hands than Red Bull. Own label products of supermarkets have a much smaller reach than the Red Bull and Lucozade brands, even if all own label products on the market are counted together.

This statistic shows energy drink unit sales in the United States from 2015 to 2024. According to the report, U.S. sales of energy drinks amounted to approximately **** billion units for the 13 weeks ended on January 4, 2025.

Regular consumption of energy drinks is least seen among the oldest generation in the U.S., according to Statista's Global Consumer Survey. However, around ** percent of Millennials said they drink energy drinks regularly in 2025. The share of Gen Z was at ** percent.

Red Bull was the leading brand within the United States energy drinks market in the 52 weeks ending on April 20, 2025 responsible for over **********of all sales. This translated into sales of around *** billion U.S. dollars for the energy drink brand. Monster Energy followed in second place, with ** percent market share. Celsius, Alani, and C4 also featured in the top five energy drinks of 2025. Red Bull’s success story Red Bull is the primary energy drink brand sold by Red Bull GmbH, an Austrian beverage company that was created in 1987. Red Bull’s brand value reached over ** billion U.S. dollars in 2024. Part of the appeal of the beverage may be in part due to its advertising. It has created extreme sports events such as the Red Bull Air Race and the Red Bull Cliff Diving World Series and owns multiple sports teams in racing and soccer. Clever television advertising also helped Red Bull become a household name. What are the effects of energy drinks? Energy drinks are part of the non-alcoholic beverage industry and can be manufactured with or without carbonation. They contain different stimulant compounds that provide mental and physical stimulation, making the consumer feel more awake. Caffeine is the most common stimulant used within energy drinks; other ingredients can include sugar, sweeteners, herbal extracts, and various vitamins. Such products can be harmful if consumed in excess.

This statistic presents the market share of the leading sports and energy drink companies worldwide as of 2015. The Red Bull GmbH was ranked third with a market share of *** percent. The global market was estimated at **** billion U.S. dollars. Sports and energy drinksSports and energy drinks are defined as functional beverages which are intended to have an impact on your physical or mental performance, respectively.Sports drinks aim to serve as water or an energy provider during or after demanding physical exercise. They usually contain a mix of water and carbohydrates and are fortified with electrolytes. In some cases, vitamins and micronutrients are added. As it is important for athletes to stay hydrated during active training, sports drink manufacturers recommend drinking their beverages during or after a demanding work out in order to improve athletic performance and replenish electrolytes lost in sweat. The functional beverage is promoted as a smart alternative to water and claims to maximize endurance and build lean muscle during prolonged physical activity.Energy drinks aim to boost both mental and physical energy. As stimulants most drinks contain caffeine, taurin, vitamins and some kind of sweetener. Teens and young adults perceive energy drinks as being performance enhancers. Since hitting the market, energy drinks have been discussed heavily in the press regarding potential health risks, especially if consumed by children. The high amount of caffeine in energy drinks is suspected to cause the heart to race and blood pressure to rise, which may lead to elevated heart risks.

This ranking shows the leading energy drink brands in the United States in 2025, based on sales. In that year, the leading energy drink brand in the United States was ********, based on generated sales of about *** billion U.S. dollars. Energy drinksEnergy drinks belong to the non-alcoholic beverage category. They are defined as functional beverages that aim to boost both mental and physical energy. As stimulants, most drinks contain caffeine, taurine, vitamins, and some kind of sweetener.Teens and young adults perceive energy drinks as being performance enhancers. Since hitting the market, energy drinks have been discussed heavily in the press regarding potential health risks, especially if consumed by children. The high amount of caffeine in energy drinks is suspected to cause the heart to race and blood pressure to rise, which may lead to elevated heart risks.In the U.S. retail landscape, Red Bull was ranked as the ******* energy brand in 2025, based on sales. The brand is owned by Red Bull Company, which is headquartered in Fuschl am See in Austria. In mid-2014, Red Bull was subject in the press regarding its marketing slogan, ‘Red Bull gives you wings’, which the firm has been using for about two decades. Some disappointed U.S. consumers claimed that the functional beverage didn’t give them wings and didn’t help them to enhance their performance or alertness. They filed an U.S. class action lawsuit that accused the company of misleading and false advertising claims. Red Bull has agreed to reimburse class members who have purchased the energy drink brand during the last 12 years.

When it comes to the most well-known energy drinks in the United States, Red Bull leads the charts with 89 percent brand awareness, followed by Gatorate (86 %) and Monster (85 %), while Gatorate leads in both energy drinks usage share as well as energy drinks customer loyalty, with 45 and 88 percent respectively.

This statistic depicts the sales volume of energy drinks worldwide in 2015 and provides a forecast for 2018. In 2015, the global sales volume of energy drinks amounted to some **** billion liters.

United Kingdom is one of the biggest energy drink markets worldwide. In 2024, the per capita consumption of energy drinks in the UK was second only to that in the U.S. worldwide. So, which energy drink brands are popular in the UK? As of July 2025, Red Bull is the most well-known energy drink in the United Kingdom with a brand awareness of 94 percent. Following closely behind are two different brands, namely Monster and Lucozade Energy, as both are recognized by 89 and 88 percent of online respondents in the UK, respectively. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. Interested in more detailed results covering all brands of this ranking and many more? Explore Consumer Insights Brand Profiles. These statistics show results of the Brand KPI survey.

The global combined price in the 'Energy & Sports Drinks' segment of the non-alcoholic drinks market was forecast to continuously increase between 2025 and 2029 by in total *** U.S. dollars (+***** percent). After the ninth consecutive increasing year, the combined price is estimated to reach **** U.S. dollars and therefore a new peak in 2029. Find other key market indicators concerning the average revenue per user (ARPU) and average consumption per capita.The Statista Market Insights cover a broad range of additional markets.

Im Jahr 2025 gab es in der deutschsprachigen Bevölkerung ab 14 Jahre rund ***** Millionen Personen, die zum Zeitpunkt der Erhebung innerhalb der letzten 14 Tage Energy Drinks gekauft oder konsumiert hatten. Ein Ranking der beliebtesten alkoholischen und nichtalkoholischen Getränke der Deutschen ist hier zu finden. Die Allensbacher Markt- und Werbeträgeranalyse, kurz AWA genannt, ermittelt auf breiter statistischer Basis Einstellungen, Konsumgewohnheiten und Mediennutzung der Bevölkerung in Deutschland.

The statistic illustrates the sales growth of the leading energy drink brands in the United States in 2025. Alani reported a sales growth of almost ***percent in the U.S. compared to the previous year.

In 2023, an estimated ************ people consumed energy drinks 2 to 3 times a week in the United Kingdom. In contrast, around ******* people consumed energy drinks more than once a day.

The global combined volume in the 'Energy & Sports Drinks' segment of the non-alcoholic drinks market was forecast to continuously increase between 2025 and 2029 by in total * billion litres (+**** percent). After the ninth consecutive increasing year, the combined volume is estimated to reach **** billion litres and therefore a new peak in 2029. Find other key market indicators concerning the average revenue per user (ARPU) and average consumption per capita.The Statista Market Insights cover a broad range of additional markets.

According to the report, the sales volume of energy drinks grew by *** percent for the 52 weeks ended on December 29, 2024.An energy drink is a type of beverage which aims to boost both mental and physical energy. There are many brands and varieties of energy drinks. Generally, they contain caffeine and other stimulants, and in some cases they contain sugar or sweeteners. Energy drinks may or may not be carbonated.

This timeline depicts the sales volume of energy drinks in the United States from 2006 to 2013. In 2011, the energy drink volume in the United States amounted to about ***** million gallons. An energy drink is a type of beverage which aims to boost both mental and physical energy. There are many brands and varieties of energy drinks. Generally, they contain caffeine and other stimulants, and in some cases they contain sugar or sweeteners. Energy drinks may or may not be carbonated.

Regular consumption of energy drinks is not seen among the oldest generation in the UK, according to Statista's Global Consumer Survey. However, around ***percent of Millennials said they drink energy drinks regularly. The share of Gen Z was comparatively higher at ***percent.

The statistic illustrates the dollar sales growth of energy drinks in the United States from 2014 to 2025. The energy drink category reported a dollar sales growth of *** percent in the U.S. in 2025, compared to the previous year.

Regular consumption of energy drinks is least seen among the oldest generation in Canada, according to Statista's Global Consumer Survey. However, around ** percent of Millennials said they drink energy drinks regularly. The share of Gen Z was at ** percent.