In 2024, Pinterest posts generated an average engagement rate of **** percent, up from **** percent in 2023. Pinterest users, or Pinners, as they are known on the platform, search for inspiration via modern-day virtual mood boards.

According to a study conducted between September 2023 and September 2024, clicks on Pinterest increased by 55.10 percent, and image impressions grew by 24.38 percent. Video impressions saw a significant decrease of 54.12 percent.

Pinterest Shopping Ads Market Outlook

As per our latest research, the global Pinterest Shopping Ads market size is valued at USD 1.42 billion in 2024, with a robust growth trajectory expected over the coming years. The market is forecasted to reach USD 6.19 billion by 2033, expanding at a remarkable CAGR of 17.8% during the period from 2025 to 2033. This impressive growth is primarily fueled by the increasing adoption of visual discovery platforms for shopping, the rising influence of social commerce, and the continuous evolution of digital advertising technologies. The accelerating shift of brands toward omnichannel marketing strategies and the rising integration of AI-driven personalization tools further contribute to the surging demand for Pinterest Shopping Ads on a global scale.

The growth of the Pinterest Shopping Ads market is underpinned by the platform’s unique position at the intersection of discovery and commerce. Unlike traditional social networks, Pinterest operates as a visual search engine, where users actively seek inspiration and ideas for purchases. This intent-driven user base provides brands with a fertile ground for targeted advertising, resulting in higher engagement rates and improved conversion metrics. The proliferation of mobile devices and increasing internet penetration, particularly in emerging economies, are further amplifying the reach and effectiveness of Pinterest Shopping Ads. As brands strive to capture consumers at the consideration and decision stages of the buying journey, Pinterest’s shoppable ad formats are proving to be invaluable in driving measurable business outcomes.

Another crucial growth factor is the rapidly evolving landscape of visual commerce. Consumers today are increasingly influenced by visual content, and Pinterest’s platform is uniquely designed to cater to this trend. The integration of advanced technologies such as augmented reality (AR) for virtual product try-ons and AI-powered recommendations enhances the shopping experience, making it more interactive and personalized. These innovations not only improve user satisfaction but also drive higher ad spend from brands seeking to leverage the platform’s capabilities. The seamless integration of shopping catalogs and dynamic retargeting features further enables advertisers to reach audiences with relevant product recommendations, boosting both click-through rates and return on ad spend (ROAS).

Furthermore, Pinterest’s ongoing investment in expanding its advertising ecosystem and enhancing its measurement capabilities is attracting a diverse array of advertisers, from small businesses to large enterprises. The platform’s commitment to privacy-centric advertising and transparent data practices resonates with both consumers and brands in an era of increasing regulatory scrutiny. The growing collaboration between Pinterest and third-party e-commerce platforms, such as Shopify, is also streamlining the process of onboarding merchants and scaling ad campaigns. These strategic partnerships are expected to play a pivotal role in sustaining the market’s growth momentum over the forecast period.

Regionally, North America continues to dominate the Pinterest Shopping Ads market, accounting for the largest share in 2024. The region’s mature digital advertising ecosystem, high smartphone penetration, and strong presence of retail and e-commerce brands are key drivers of this dominance. Europe follows closely, with significant growth potential observed in Western European countries. Meanwhile, Asia Pacific is emerging as the fastest-growing region, propelled by rapid digitalization, a burgeoning middle class, and increasing adoption of social commerce platforms. Latin America and the Middle East & Africa are also witnessing steady growth, albeit from a smaller base, as brands in these regions increasingly recognize the value of visual discovery platforms in driving online sales.

Ad Format Analysis

The ad format segment within the Pinterest Shopping Ads market encompasses a diverse range of solutions, including Product Pins, Collection Ads, Shopping Catalogs, Dynamic Retargeting, and other innovative formats. Product Pins remain the cornerstone of Pinterest’s shopping ad ecosystem, allowing businesses to showcase individual products with rich metadata such as pricing, availability, and direct links to purchase pages. This format is particularly effective for retailers and

Pinterest Shopping Ads Market Outlook

According to our latest research, the global Pinterest Shopping Ads market size reached USD 1.28 billion in 2024, driven by the surge in social commerce and the platform’s unique visual discovery features. The market is projected to expand at a robust CAGR of 16.7% from 2025 to 2033, reaching an estimated USD 5.13 billion by 2033. The primary growth factor is the increasing adoption of visually-driven shopping experiences by brands and retailers, who leverage Pinterest’s engaged user base to drive conversion and brand visibility.

The growth of the Pinterest Shopping Ads market is fundamentally underpinned by the transformation in consumer shopping behavior, particularly the shift towards visually immersive and inspiration-led online experiences. Pinterest distinguishes itself from other social platforms by serving as a visual search engine, where users actively seek ideas and products rather than passively consuming content. This intent-driven browsing behavior translates into higher engagement rates for shopping ads, making the platform highly attractive for advertisers. Brands are increasingly allocating budgets to Pinterest Shopping Ads to capitalize on this unique user intent, resulting in higher return on ad spend (ROAS) compared to traditional digital advertising channels. Additionally, the integration of advanced AI-powered recommendation engines and personalized ad placements is enhancing user experience and boosting ad performance, further fueling market growth.

Another significant growth driver is the platform’s ability to support a diverse range of industries and objectives. Pinterest Shopping Ads are not limited to traditional retail; they have seen widespread adoption across verticals such as fashion, home decor, beauty, and consumer electronics. The versatility of ad formats, including Product Pins, Collection Ads, and Dynamic Retargeting Ads, enables brands to tailor their campaigns to specific marketing objectives—be it brand awareness, traffic generation, or conversions. Furthermore, Pinterest’s ongoing investments in shopping features, such as streamlined checkout experiences and AR-powered product previews, are reducing friction in the purchase journey and encouraging more businesses to invest in the platform. The seamless integration with e-commerce platforms like Shopify and WooCommerce also simplifies catalog management and ad deployment, making Pinterest Shopping Ads accessible to both small businesses and large enterprises.

The increasing penetration of mobile devices and the global expansion of e-commerce are also pivotal factors contributing to the growth of the Pinterest Shopping Ads market. As users spend more time on mobile devices, the demand for intuitive, visually engaging shopping experiences continues to rise. Pinterest’s mobile-first design and rich visual content resonate strongly with younger demographics, particularly millennials and Gen Z, who are driving the growth of social commerce. The platform’s global reach, with significant user bases in North America, Europe, and emerging markets in Asia Pacific and Latin America, provides advertisers with expansive opportunities to target new audiences and drive cross-border sales. Strategic partnerships with payment processors and logistics providers further enhance the end-to-end shopping experience, making Pinterest a preferred channel for brands looking to expand their digital footprint.

Regionally, North America remains the dominant market for Pinterest Shopping Ads, accounting for the largest share of global revenue in 2024. The region’s mature e-commerce ecosystem, high digital ad spending, and strong presence of leading retail and consumer brands contribute to this leadership. Europe follows closely, driven by rapid digitalization and a growing appetite for visual commerce among consumers. Meanwhile, Asia Pacific is emerging as the fastest-growing region, fueled by rising smartphone adoption, expanding internet access, and the proliferation of online shopping among young consumers. Latin America and the Middle East & Africa are also witnessing steady growth, albeit from a smaller base, as brands in these regions increasingly recognize the value of Pinterest’s visual discovery platform for driving engagement and sales.

The number of Pinterest users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+3.14 percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach 9.88 million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

LinkedIn's impressive 17 percent year-over-year audience growth in 2025 highlights the platform's continued improvement in the social media landscape. This surge outpaces other major platforms, with Pinterest following at 10.6 percent and Instagram at 5.5 percent. The growth rates underscore the evolving preferences of social media users and the competitive nature of the industry. Shifting dynamics in social media usage While Instagram leads in growth, it's important to note that Facebook remains the largest social network globally with over three billion monthly active users. However, newer platforms like TikTok are rapidly gaining ground, especially among younger demographics. TikTok's popularity is evident in its 42 percent usage reach in the United States, showcasing its significant impact on user engagement and information discovery patterns. Brand value and customer satisfaction in tech The success of social media platforms is closely tied to their brand value and customer satisfaction. In 2024, technology companies dominated the list of most valuable brands, with Apple leading at 516.6 billion U.S. dollars. Interestingly, TikTok scored highest in customer satisfaction among online networks, achieving 77 out of 100 points. Instagram's growth is further validated by its improved customer satisfaction rating, increasing from 73 to 76 points year-over-year. This demonstrates the platform's ability to meet user expectations while expanding its audience.

People use different social networks for a wide range of purposes. In a February 2019 survey, Instagram ranked first among social media survey for viewing photos but ranked head-to-head with Snapchat in terms of being the preferred social network for video consumption. Also, 47 percent of respondents stated that they used Pinterest to find or shop for products, a rate that no other social platform was able to match in that regard.