According to a global report conducted between January 2021 and December 2023, TikTok had the highest engagement rate per post when compared to Instagram, Facebook, and X (formerly Twitter). Overall, TikTok's average engagement rate per post was 2.65 percent in 2023. Instagram's engagement rate stood at 0.7 percent in 2023, and Facebook's stood at 0.15 percent.

According to a study of Instagram (IG) influencer engagement rates (ER) worldwide, nano influencers have been seeing the highest popularity compared to other tier profiles. Influencers who had between *** and *** thousand followers had an engagement rate of **** percent in 2024. On average, the ER for all studied IG influencers stood at **** percent in the same year.

Profile growth - the growth on our social platforms to see where and when we're gaining followers. Engagement rate - a ratio of how many people interacted with ours posts based on when users are usually online. Reach - the number of feeds our posts appeared in (doesn't mean people interacted with the post).

Between September and November 2024, Facebook video posts in Belgium had an engagement rate of 0.18 percent, the most engagement for any type of post on the social media platform. Additionally, photo posts on the social media platform had an average engagement rate of 0.05 percent. Overall, all types of posts on Facebook in Belgium had an average engagement rate of 0.05 percent.

Social Media Engagement Rate for Facebook and Twitter

Travel was the leading industry for influencer marketing engagement, averaging an engagement rate of *** percent among global social media users in 2023. Beauty and sports and fitness followed with **** percent and *** percent, respectively. Fashion and education industries reported engagement rates of **** percent and **** percent.

Comprehensive benchmarks for the Wellness industry across TikTok, Instagram, and YouTube, including metrics like average monthly follower growth rates and engagement statistics.

Comprehensive benchmarks for the Food & Beverage industry across TikTok, Instagram, and YouTube, including metrics like average monthly follower growth rates and engagement statistics.

In the year 2020, the source has analyzed the engagement rate of all big social media platforms, according to the type of influencer in France. Thus, the highest engagement rate for all influencers was the platform TikTok, which was found to be especially high among nano influencers. Instagram was the second platfrom with the most recorded engagement whereas Twitter scored the lowest, especially for macro influencers.

Information represented through conventional text may fall short of capturing the attention and promoting engagement with today’s digital audience. Transforming text into visual tools, such as infographics, has emerged as a simplified method of delivering information to attract a broader audience and enhance information dissemination. The first step to evaluate the potential value of infographics is to quantify their appeal and engagement rates over conventional text. This retrospective pilot analysis sought to evaluate the difference between engagement rates for tweets containing an of infographic compared to tweets containing a link to a peer-reviewed journal article. A total of 752 tweets were published within the study period; of these, 40 tweets met inclusion criteria. When engagement rates were compared, there was an increase in median engagement rates for tweets containing an infographic compared to a tweet linked to a peer-reviewed article at 10.97% (IQR 3.47%) and 5.33% (IQR 3.17%), respectively. This pilot study provides insight on the potential impact for infographics to enhance engagement rate, which may subsequently correlate with an increase in audience reach and readership. Prospective studies are needed to validate the utility of infographics in promoting scholarship publicity, learner engagement, and as a transferable pedagogical tool to educate medical practitioners.

Comprehensive benchmarks for the Retail industry across TikTok, Instagram, and YouTube, including metrics like average monthly follower growth rates and engagement statistics.

In 2019, fashion brands performed best on photo-sharing platform Instagram. On average, fashion brands posted 0.96 posts on Instagram per day and generated a 0.68 percent engagement rate per post, which was a higher engagement rate than on Facebook or Twitter.

Between January and June 2023 in the United States, Instagram influencers with an audience of between **** and ** thousand followers had an average engagement rate of **** percent. This was the ******* among all influencers using the platform. Instagram influencers with over *********** followers achieved an engagement rate of **** percent.

Social Media Engagement Rate for Pierce County's Facebook, Twitter and LinkedIn Profiles

Comprehensive benchmarks for the Media industry across TikTok, Instagram, and YouTube, including metrics like average monthly follower growth rates and engagement statistics.

Comprehensive benchmarks for the Consumer Packaged Goods (CPG) industry across TikTok, Instagram, and YouTube, including metrics like average monthly follower growth rates and engagement statistics.

As of June 2023, influencers on YouTube with a follower count of more than a million had the highest engagement rate at about 282 percent in Indonesia. By comparison, influencers with a follower count of five thousand to ten thousand had an engagement rate of about 22 percent.

As of July 2020, the average engagement rate of a video post on Instagram was 1.45 percent. Additionally, image posts on the photo-sharing social site had an average engagement rate of 1.74 percent. Carousel posts had an higher average engagement rate than single slide posts.

Introduction

Customer Engagement Statistics: Customer engagement has evolved as a business cornerstone in 2024. With stiff market competition and shifting consumer expectations, companies are willing to invest in substantial engagement to drive loyalty and growth.

In 2024, companies invested heavily in customer engagement as a core strategy to foster loyalty and boost growth. The global spending on customer‑engagement solutions reached USD 26.28 billion, with North America alone accounting for USD 9.17 billion of that total. Businesses that prioritized digital engagement saw revenue increases of up to 90 percent on average.

Personalized interactions proved especially profitable: when brands tailored experiences, consumers spent 21 percent more, and 80 percent of buyers became more likely to purchase. Additionally, fully engaged customers generated 51 percent more revenue than their disengaged counterparts, spent 60 percent more per transaction, and increased cross‑sell and up‑sell revenue by 22 percent and 38 percent, respectively.

These figures underscore how strategic investment in omnichannel engagement and personalization — backed by measurable outlays in the tens of billions of USD — directly correlates with stronger revenue, higher transaction value, and improved customer lifetime value.

This article discusses the recent customer engagement statistics to shed light on current trends, behaviours, and the effect of engagement strategies on business results.

This statistic displays a ranking of the social media platforms on which French influencers stated getting the most engagement in 2019. It appears that **** percent of the respondents declared that Instagram was the social network on which they gathered the most engagement.