The industry has grown in recent years, buoyed by a healthy economy and increased disposable incomes, particularly among middle- and upper-income groups. With greater financial flexibility, individuals are increasingly drawn to horse ownership and equine-related activities such as competitive sports and recreational riding. This heightened consumer interest has driven a 1.3% rise in revenue this year, reaching $2.5 billion. In addition to strong spending, weakening import penetration has strengthened domestic breeding programs by promoting homegrown quality and minimizing foreign biosecurity risks. Over the past five years, the industry has had robust growth at a CAGR of 4.8%. Enthusiasm for equestrian sports and equine-assisted experiences surge as events like dressage and show jumping capture public attention through high-profile races and targeted marketing. Downstream spending has spurred strong demand for high-performance, locally bred horses to meet diverse consumer needs. Advancements in veterinary care have significantly improved horses’ overall health, performance and longevity. Enhanced radiography, diagnostic tools and other technologies allow for early issue detection and optimized performance, reducing medical costs by curtailing common illnesses. Horse and equine producers’ growth remains promising over the next five years at a tempered CAGR of 2.2%, while profit continues its solid climb since 2021. Falling feed costs will enable the industry to reinvest in breeding technologies and training facilities, allowing for herd expansion and new market segment development. Producers developing specialized breeds tailored for specific uses will command premium prices and greater profitability, especially with rising export volumes. The weakening US dollar enhances producers’ competitiveness abroad by making domestic horses more affordable for foreign buyers. By capitalizing on these positive trends and remaining aware of global trade regulations, US producers will continue growing in this dynamic landscape through 2029, reaching $2.8 billion.

This statistic shows the most common types of involvement in the equine industry in the United States as of March 2012. During the survey, **** percent of respondents said they were a competitive horse rider.

Number of Businesses statistics on the Horse & Other Equine Production industry in United States

This statistic shows the leading challenges facing the equine industry in the United States as of **********. During the survey, **** percent of horse owners and managers stated overbreeding as a leading issue facing the equine industry.

According to Cognitive Market Research, the global Horse Equipment market size is USD 2251.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 4.00% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 900.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.2% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 675.36 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 517.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.0% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 112.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.4% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 45.02 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031.
The performance held the highest Horse Equipment market revenue share in 2024

Market Dynamics of Horse Equipment Market

Key Drivers for Horse Equipment Market

Rising Participation in Equestrian Activities to Propel the Market Revenue Growth

The need for top-notch horse equipment is driven by rising interest in and involvement in equestrian activities, including dressage, eventing, show jumping, and horse racing. The market for specialist equipment and clothing grows as more individuals participate in these activities for competition, leisure, or recreation. For instance, according to the Georgia Agricultural Commodity Commission for Equine, roughly 4.6 million Americans are employed in some capacity by the horse industry. For just nine million American horses, the horse industry generates an annual economic effect of $39 billion. In the United States, 27 million individuals ride horses annually.

Rising Disposable Income of Population to Propel Market Growth

The market for horse equipment is expanding as a result of increased levels of disposable income and prosperity in emerging economies. People are more likely to invest in equestrian sports and buy top-notch equipment for themselves and their horses as their purchasing power increases. For instance, according to secondary analysis, the United States' per capita disposable personal income is currently $61579.00, up from $61449.00 in the previous month and $59439.00 in the previous year. This represents a 3.60% change from a year ago and a change of 0.21% from last month.

Source: ycharts.com/indicators/us_disposable_personal_income_per_capita

Restraint Factor for the Horse Equipment Market

Seasonal Demand to Limit the Expansion of the Market

Seasonal fluctuations can be seen in the horse equipment market, with demand usually reaching its highest point in certain seasons, such as the spring and summer when shows, competitions, and recreational riding are most common. To satisfy varying demand throughout the year, manufacturers and retailers may encounter difficulties in controlling inventory levels and maximizing production capacity. Thus, the seasonal demand for horse equipment might be a major restraining factor for the market growth during the forecast period.

Key Trends for Horse Equipment Market

Enhancing Attention on Tailored and Ergonomic Horse Equipment

Riders and horse owners are increasingly prioritizing comfort, safety, and performance, resulting in a heightened demand for customized saddles, bridles, and protective gear. Products designed with ergonomics in mind, specifically for both horse and rider, are becoming more popular in both professional and recreational markets. This trend is driving innovation and the premiumization of the horse equipment industry.

Expansion of E-Commerce and Digital Sales Platforms

The growth of digital retail channels is revolutionizing the marketing, sale, and distribution of horse equipment across various regions. Equestrian brands are allocating resources towards online storefronts, influencer marketing, and product visualization tools to enhance customer engagement. This trend is particularly crucial for niche and premium brands that aim to reach global equestrian communities.

Impact of Covid-19 on the Horse Equipment Market

The COVID-19 pandemi...

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Equine Healthcare Market Size 2024-2028

The equine healthcare market size is forecast to increase by USD 582.4 million at a CAGR of 6.78% between 2023 and 2028.

The market is experiencing significant growth due to several key trends and factors. The rise in the incidence of zoonotic diseases, which can be transmitted from animals to humans, is a major concern driving market growth. Additionally, the adoption of new technologies, such as telemedicine and electronic health records, is revolutionizing the industry. 
However, high costs associated with equine healthcare remain a challenge in both veterinary telehealth and for horse owners. The implementation of advanced technologies and preventive measures to address the increasing incidence of zoonotic diseases is expected to provide significant opportunities for market growth. Alltech, a leading company, offers equine healthcare such as nutritional supplements and feed additives to support horse health, performance, and digestive health.

What will be the Size of the Equine Healthcare Market During the Forecast Period?

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The market encompasses a range of products and services aimed at preventing and treating diseases in horses. Key diseases of concern include equine infectious anemia, rabies, West Nile fever, and Venezuelan equine encephalomyelitis. Equine industry participants, including equine veterinary practitioners, play a crucial role in managing these health issues. Technologies such as CT systems and vaccines are essential tools in equine healthcare, with vaccination programs a critical component of disease prevention.
Furthermore, the equine population's size and the need for skilled veterinarians continue to drive market growth. Animal health companies offer various products, including vaccines and health plans, to cater to the industry's needs. The market is subject to ongoing trends, including the development of advanced diagnostic tools and the integration of technology into veterinary practices.

How is this Equine Healthcare Industry segmented and which is the largest segment?

The equine healthcare industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Pharmaceuticals
  Vaccines
  Others


Distribution Channel

  Offline
  Online


Indication

  Musculoskeletal Disorders
  Parasitic Infections
  Equine Herpes Virus
  Equine Viral Arteritis (EVA)
  Equine Influenza
  West Nile Virus
  Tetanus
  Others


Activity

  Sports/Racing
  Recreation
  Others


Geography

  North America

    Mexico
    US


  Europe

    Germany
    UK


  Asia

    China


  Rest of World (ROW)

By Product Insights

The pharmaceuticals segment is estimated to witness significant growth during the forecast period.

The market encompasses various sectors, with pharmaceuticals holding the largest share due to the demand for medications and therapies to prevent and treat equine diseases. Pharmaceutical offerings for horses cater to their unique physiological requirements and include anti-inflammatory drugs, antibiotics, dewormers, antiparasitic drugs, antifungal medications, pain relievers, hormonal therapies, and other formulations. Preventive medications are essential for maintaining equine health and preventing diseases, such as tetanus, rabies, equine influenza, equine herpes, equine infectious anemia, equine encephalomyelitis, and West Nile fever.

Furthermore, animal healthcare spending on equine pharmaceuticals also covers vaccines and medicinal feed additives for parasite control. Animal insurance, equine veterinary practitioners, equine care equipment, diagnostics, and e-commerce platforms further contribute to the market. Animal healthcare products and services are essential for horse farms, racing events, and recreational activities, ensuring the well-being of the equine population. Regenerative therapies, such as stem cell therapy, are emerging trends in the industry.

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The pharmaceuticals segment was valued at USD 637.20 million in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 44% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in North America, primarily driven by the US, is shaped by the presence of leading companies like Zoetis, committed to advancing equine health through innovative products. Government initiatives pri

The Equine Healthcare Market report segments the industry into By Product (Vaccines, Pharmaceuticals, Medicinal Feed Additives, Diagnostics, Other Products), By Indication (Musculoskeletal Disorders, Parasite Control, Equine Herpes Virus, and more), By Distribution Channel (Veterinary Hospitals and Clinics, E-Commerce, and more), and By Geography.

Financial overview and grant giving statistics of Illinois Equine Industry Research And Promotion Board

Horse Software Market Outlook

The horse software market size in 2023 is estimated to be USD 250 million, with a projected growth to approximately USD 520 million by 2032, showcasing a robust CAGR of around 8.5%. The growth of this market is strongly influenced by the increasing digitalization within the equine industry, as stakeholders are continuously seeking innovative ways to enhance the management and efficiency of their operations. This growth trajectory is fueled by the rising adoption of advanced technology solutions designed to streamline horse management processes, optimize breeding programs, and manage equine competitions more effectively.

One of the primary growth factors driving the horse software market is the rising awareness and need for efficient stable management. Stable management software solutions are increasingly being adopted to streamline operations related to horse care, feeding schedules, medical records, and more. As equine businesses and individual horse owners seek to enhance their operational efficiency, the demand for comprehensive digital solutions is on the rise. The ability to centralize all data related to horse care and management onto a single platform not only saves time but also reduces errors and improves overall management practices, contributing significantly to the market's growth.

Another significant driver is the increasing demand for specialized software for breeding management. Breeding software offers detailed genetic analysis, tracking of breeding cycles, and management of pedigrees, which are crucial for breeding programs. With the growing emphasis on improving horse genetics and maximizing breeding potential, such software solutions are gaining traction. Additionally, this segment benefits from technological advancements in genetic analysis and data science, enabling more precise and informed breeding decisions. This focus on breeding precision is a critical factor propelling the demand for horse software solutions in this area.

The integration of artificial intelligence and machine learning technologies into horse training and competition management platforms is another compelling growth factor. These advanced technologies enable deeper insights into horse performance, behavioral patterns, and training outcomes. By providing data-driven insights, these solutions empower trainers and riders to tailor training programs more effectively, optimize performance, and reduce the risk of injury. As a result, equine professionals are increasingly investing in these technologically advanced solutions, adding to the upward growth trajectory of the horse software market.

Regionally, North America has been a dominant player in the horse software market, primarily due to the high adoption rate of digital solutions and the substantial equine population in this region. However, the Asia Pacific region is witnessing a rapid increase in market share, driven by rising disposable incomes and a growing interest in equestrian sports and activities. Europe remains a significant market as well, with a strong focus on equine welfare and management practices. Each of these regions exhibits distinct trends and growth factors that collectively contribute to the global market expansion.

Equestrian Training Services are becoming increasingly integral to the horse software market, as they provide essential tools and resources for enhancing training programs. These services often incorporate advanced software solutions that offer detailed analytics on horse performance, enabling trainers to devise more effective training regimens. By leveraging data-driven insights, equestrian training services help in identifying areas for improvement, optimizing training schedules, and ultimately enhancing the overall performance of horses. As the demand for personalized and efficient training solutions grows, equestrian training services are expected to play a pivotal role in shaping the future of horse training and management.

Product Type Analysis

The horse software market is segmented by product type into stable management software, breeding software, training software, competition management software, and others. Stable management software holds a significant share in the market owing to its comprehensive features that cater to the diverse needs of horse owners and stable managers. This software simplifies the everyday tasks of managing a stable, including scheduling, inventory management, and record-keeping. As stables seek

This statistic shows the number of VAT traders and PAYE employer enterprises dealing in raising horses and other equine in the United Kingdom (UK) in 2024, by turnover size band. In 2024, ten** enterprises had a turnover between ten and 49.99 million British pounds.

The horse racing software market has emerged as a vital component within the larger equine industry, providing necessary solutions for race track management, betting operations, and performance analysis. This software enables race organizers and bettors to enhance their experience by offering tools like data analyti

The Horse Feed Market Report is Segmented by Ingredient Type (Cereals, Cakes and Meals, Supplements, and Other Ingredients), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). The Report Offers Market Size and Forecasts in Terms of Value (USD) for all the Above Segments.

This statistic depicts the total current national breeders' expenditure in Ireland in 2016, by type of expenditure. In 2016, the total national breeders' current expenditures for schooling amounted to approximately 19 million euros. More information about equestrian sports in the UK can be found in the Dossier: Equestrian sports in the United Kingdom.

The statistic displays the amount of prize money won in horse racing abroad, by horses trained in Great Britain from 2010 to 2015. In 2015, a total of 23.37 million British pounds were won abroad by horses trained in Great Britain. Equestrian sports are rather popular in the United Kingdom. In 2016 there were 352,900 people in England alone, participating in equestrian sports on a monthly basis. Further information on equestrian sports in the UK can be found in the Dossier: Equestrian Sports in the United Kingdom.

The statistic displays the average prize money of all horse races in the Midlands region of Great Britain in 2014/2015, by racecourse. In 2014/2015, the average prize money at the Ludlow racecourse was 9,069 British pounds.

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Equine Supplement Products Market Size 2025-2029

The equine supplement products market size is forecast to increase by USD 26,702.6 thousand at a CAGR of 4.6% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing focus on equine productivity and performance. This trend is being fueled by the rapid adoption of information systems in veterinary healthcare, enabling more accurate diagnosis and personalized treatment plans for horses. However, regulatory concerns associated with manufacturing equine supplement products pose a challenge. Stringent regulations governing the production and labeling of these supplements can increase costs and slow down market entry for new players. Additionally, supply chain inconsistencies, including sourcing of raw materials and logistical challenges, can temper growth potential. Horse owners and trainers are seeking ways to optimize their animals' health and enhance their competitive edge. Another growth factor is the rapid adoption of information systems in veterinary healthcare.
Companies seeking to capitalize on market opportunities must navigate these challenges effectively. Strategies such as investing in research and development to meet regulatory requirements and building robust supply chain networks can help mitigate these obstacles and ensure long-term success in the market.

What will be the Size of the Equine Supplement Products Market during the forecast period?

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The market caters to the diverse health needs of horses, focusing on areas such as healthy aging, athletic performance, and immune system support. Ethical sourcing and ingredient transparency are increasingly important trends, ensuring the safety and efficacy of horse feed and supplements. Digestive support and muscle building are key areas of interest for horse caretakers, with many products offering joint support for horses in active training. Inflammation reduction and hoof care are essential for maintaining equine health, while veterinary approval and third-party testing ensure product safety. Sustainable practices and animal welfare are also crucial considerations in the market, with a growing emphasis on absorption rate and skin health. Veterinary hospitals and racing stables are major consumers of equine health products, which include amino acid supplements, micro nutrients, digestive health supplements, and joint health supplements.
Equine nutrition plays a vital role in performance improvement, with many supplements offering ingredients for inflammation reduction, recovery time, hair growth, and hoof care. Joint support and safety and efficacy are paramount for horses in breeding programs, making equine supplements an integral part of their care.

How is this Equine Supplement Products Industry segmented?

The equine supplement products industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD thousand' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Joint health
  Performance enhancement and recovery
  Others


Type

  Vitamins
  Minerals and electrolytes
  Amino acids and proteins
  Others


End-user

  Veterinary hospital pharmacies
  Retail pharmacies


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    Australia
    China
    India
    Japan


  Rest of World (ROW)

By Application Insights

The joint health segment is estimated to witness significant growth during the forecast period. Equine supplements play a crucial role in the health and wellbeing of athletic horses, show horses, senior horses, and recreational horses. Horse trainers and equine nutritionists collaborate to formulate scientifically-backed supplements that address various equine health concerns. Joint health is a significant focus, with supplements designed to combat inflammation, lessen cartilage damage, and promote cartilage healing. Glucosamine and chondroitin, both with an extensive history of usage, are common substances in joint supplements. Recent research suggests that their synergistic effects yield more benefits than using them separately. Glucosamine, a naturally occurring substance in healthy cartilage, works in conjunction with sodium hyaluronate, a glycosaminoglycan that gives joint fluid its viscosity and is essential for joint health.

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The Joint health segment was valued at USD 39,861.00 thousand in 2019 and showed a gradual increase during the forecast period. The US government regulates animal vitamins, feed additives, and pharmaceuticals, ensuring their safety, purity, potency, and effectiveness for equine use. The molecular weight of sodium hyaluronate formulations influences their ability to promote synovial fluid viscosity and aid d

[300 Pages Report] The global horse stable supplies market size is estimated to be valued at US$ 1.5 Bn in 2022 and is projected to reach US$ 2.7 Bn by 2032. The market is anticipated to exhibit growth at a CAGR of 6.0% from 2022 to 2032. Current share of horse stable supplies in the pet care market is approximately ~0.5%-1%.

Attributes	Key Statistics
Global Horse Stable Supplies Market Estimated Size (2022)	US$ 1.5 Billion
Projected Market Valuation (2032)	US$ 2.7 Billion
Value-based CAGR (2022 to 2032)	6.0%
Collective Value Share: Top Players	~1%-5%

Scope of the Report

Attribute	Details
Estimated Market Size (2022)	US$ 1.5 Billion
Projected Market Valuation (2032)	US$ 2.7 Billion
Value-based CAGR (2022 to 2032)	6.0%
Forecast Period	2022 to 2032
Historical Data Available for	2017 to 2021
Market Analysis	Value (US$ Bn)
Key Regions Covered	North America, Latin America, Europe, East Asia, South Asia, Oceania, and MEA.
Key Countries Covered	United States, Canada, Brazil, Mexico, Germany, UK, France, Spain, Italy, Russia, Benelux, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, and New Zealand.
Key Segments Covered	Product Type, End User, Price Range, Sales Channels, and Region
Key Companies Profiled	Burlingham Sports Manna Pro AHC Products. Inc. Saratoga Horseworks, Ltd. Kensington Protective Little Giant TuffRider HorZe Mountain Horse Partrade Tough-1 Farnam Companies, Inc. Martin Saddlery Gatsby Ltd. K&H Pet Farm Innovators Co. Back On Track
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Operators in this industry perform training activities related to raising horses.

The Europe Equine Healthcare Market estimated size and share is projected to exceed USD 1959.48 million by 2032, with a forecasted CAGR of 6.3% during the period.

This statistic depicts funding of Horse Sport Ireland (HSI) Breeding in Ireland from 2008 to 2016, by source. In 2016 HSI Breeding earned 1.9 million euros from a Department of Agriculture, Food and the Marine (DAFM) grand. More information about equestrian sports in the UK can be found in the Dossier: Equestrian sports in the United Kingdom.