Important Note: This item is in mature support as of June 2023 and will be retired in December 2025. This map displays the dominant LifeMode Summary Group in the USA by country, state, county, ZIP Code, tract, and block group, based on Esri's Tapestry Segmentation system. The popup refers to state, county, ZIP Code, tract, and block group values depending on scale. Each popup is configured to display the following information within each geography level:Dominant Tapestry SegmentLink to more information about the predominant Tapestry SegmentTotal populationMedian age (Median Age web map)Diversity Index (Diversity Index web map)Median household income (Median Household Income web map)Median disposable income (Median Disposable Income web map)Count of households by Tapestry LifeMode Summary GroupCount of population by race/ethnicityLink to more information about Esri's DemographicsPermitted use of this data is covered in the DATA section of the Esri Master Agreement (E204CW) and these supplemental terms.

Tapestry segment descriptions can be found here..http://www.esri.com/library/brochures/pdfs/tapestry-segmentation.pdf For more than 30 years, companies, agencies, and organizations have used segmentation to divide and group their consumer markets to more precisely target their best customers and prospects. This targeting method is superior to using “scattershot” methods that might attract these preferred groups. Segmentation explains customer diversity, simplifies marketing campaigns, describes lifestyle and lifestage, and incorporates a wide range of data. Segmentation systems operate on the theory that people with similar tastes, lifestyles, and behaviors seek others with the same tastes—“like seeks like.” These behaviors can be measured, predicted, and targeted. Esri’s Tapestry Segmentation system combines the “who” of lifestyle demography with the “where” of local neighborhood geography to create a model of various lifestyle classifications or segments of actual neighborhoods with addresses—distinct behavioral market segments. The tapestry segmentation is almost comical in the sense that it trys to describe such small details of individuals daily lives just by analyzing the data provided on your CENSUS form. These segements are not only ideal for marketing and targeting lifestyles within a geographic location, but they are fun to read. Take the time to find out which segment you live in!

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This service offers Esri's Updated Demographics, Census Data, Tapestry Segmentation, and Business Summary data for the United States. Updates are based on the decennial census, Infogroup business data, other public and proprietary data sources, and proprietary models.

All attributes are available at all geography levels: country, state, county, tract, block group, ZIP code, place, county subdivision, congressional district, core-based statistical area (CBSA), and designated market area (DMA).

There are over 2,100 attributes in categories such as: population, households, race and ethnicity, educational attainment, marital status, employment by industry and occupation, income, net worth, housing and home value, number of businesses and employees, sales, and many others. Key attributes from the 2010 Census such as population, are presented for reference. Some attributes such as population, income, and home value, are also projected five years to 2021.

Esri offers Updated Demographics for 2019 and 2024 and Tapestry Segmentation for 2019. Esri provides Census Data for geographies not supplied by the Census Bureau including ZIP Codes and DMAs.

To view ArcGIS Online items using this service, including the terms of use, visit http://goto.arcgisonline.com/demographics9/USA_Demographics_and_Boundaries_2019.

This map shows the dominant lifestyle segment in an area in 2012, based on Esri's Tapestry Segmentation system. The map displays the dominant segment's LifeMode summary group color. The "dominant" segment is most useful at at tract and block group levels.

Tapestry Segmentation, Esri's geodemographic market segmentation system, classifies U.S. neighborhoods into 65 segments based on their socioeconomic and demographic composition. For a broader view of markets, segments are grouped into 12 LifeMode Summary Groups that reflect lifestyles/life stages and 11 Urbanization Summary Groups that show levels of affluence and population density.

The geography depicts States at greater than 50m scale, Counties at 7.5m to 50m scale, Census Tracts at 200k to 7.5m scale, and Census Block Groups at less than 200k scale.

Scale Range: 1:591,657,528 down to 1:72,224

For more information on this map, including our terms of use, visit us online at http://goto.arcgisonline.com/maps/Demographics/USA_Tapestry

This service offers Esri's Updated Demographics, Census Data, Tapestry Segmentation, and Business Summary data for the United States. Updates are based on the decennial census, Infogroup business data, other public and proprietary data sources, and proprietary models.

All attributes are available at all geography levels: country, state, county, tract, block group, ZIP code, place, county subdivision, congressional district, core-based statistical area (CBSA), and designated market area (DMA).

There are over 2,100 attributes in categories such as: population, households, race and ethnicity, educational attainment, marital status, employment by industry and occupation, income, net worth, housing and home value, number of businesses and employees, sales, and many others. Key attributes from the 2010 Census such as population, are presented for reference. Some attributes such as population, income, and home value, are also projected five years to 2021.

Esri offers Updated Demographics for 2019 and 2024 and Tapestry Segmentation for 2019. Esri provides Census Data for geographies not supplied by the Census Bureau including ZIP Codes and DMAs.

To view ArcGIS Online items using this service, including the terms of use, visit http://goto.arcgisonline.com/demographics9/USA_Demographics_and_Boundaries_2019.