Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2022, Social networking sites are estimated to reach 3.96 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

How much time do people spend on social media? As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

In March 2021, a large part of traffic to YouTube.com was redirected through Facebook's own link shim l.facebook.com, averaging close to 40 million monthly visits. YouTube's own URL link shortener youtu.be came second, accounting for more than 33 million visits per month. Reddit.com accounted for 26.6 million monthly visits in the examined period, ranking third among the leading social media based on average monthly traffic referrers to YouTube.com.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

How many people use social media? Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

What are the most popular social media platforms? Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

Key Digital Marketing Statistics

• Digital Marketing Market size is expected to be worth around USD 1,310.3 Billion by 2033, from USD 366.1 Billion in 2023.
• By the year 2023, digital advertising is anticipated to hit $602.25 billion.
• Search Advertising comprises the biggest segment, with a market volume of $202.40 billion.
• Expected to spend $232.7 billion on ads, the United States will be leading globally.
• The expected mean expenditure on social media advertising by every user in 2023, is $45.11.
• The proportion of smartphone-related advertising expenses is predicted to be 69% by 2026.
• The projected estimate for programmatic advertising contribution to digital advertising revenue is around 87% by the year 2026.
• A projection of 17 compound annual growth is expected for digital marketing. There will be a 6% decrease between 2021-2026.
• By 2023, social media advertising will exceed $230 billion.
• Facebook and Google Ads have the highest ROI rate in paid advertising.
• Digital advertising spending in 2021 was $436 billion US dollars. Traditional advertising was at $196 billion.

(Source: Statista, WordStream)

59% of adults in the united states are using Instagram daily.

Which countries spent the most and least time on social media?

The average Twitter user spends 5.1 hours per month on the platform.

You might be surprised how much Truth Social is worth based on its small number of users.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

TikTok comes in 6th position in a list of the world’s most-used social media sites today.

As of February 2025, there were 5.56 billion internet users worldwide, which amounted to 67.9 percent of the global population. Of this total, 5.24 billion, or 63.9 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 2024. In The Netherlands, Norway and Saudi Arabia, 99 percent of the population used the internet as of April 2024. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Asia was home to the largest number of online users worldwide – over 2.93 billion at the latest count. Europe ranked second, with around 750 million internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2023, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in the Arab States and Africa, with around a ten percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller gender gap. As of 2023, global internet usage was higher among individuals between 15 and 24 years across all regions, with young people in Europe representing the most significant usage penetration, 98 percent. In comparison, the worldwide average for the age group 15–24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

The average Snapchat user spends just 3 hours per month on the app.

In 2021, the global social media analytics market was valued at roughly seven billion U.S. dollars. It was expected to grow to 8.5 billion in 2022 and surpass 26 billion dollars in 2028. Social media analytics tools are used, among others, to manage customer experience, as well as marketing management, and to gain competitive intelligence.

YouTube boasts an average of 23.7 hours per month spent by users.

There are over 1.5 billion registered users on Instagram in 2024.

There are over 875 million registered users on LinkedIn in 2024.