In 2022, 51 percent of Generation Z in the United States were White. In comparison, 48 percent of Gen Alpha were White in that year, making it the first generation that does not have a majority White population in the United States.

In 2023, Millennials were the largest generation group in the United States, making up about 21.71 percent of the population. However, Generation Z was not far behind, with Gen Z accounting for around 20.69 percent of the population in that year.

Millennials were the largest generation group in the U.S. in 2023, with an estimated population of 72.7 million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. However, the group already makes up around 42.75 percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups, with the oldest Generation Alpha members aging into adolescents this year. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around seven million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the Millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.

In the Pakistan, the male population aged between 20 to 24 amounted to about 9.74 percent of the total male population in 2023. In contrast, the male population aged between 20 to 24 in Hong Kong amounted to about 4.5 percent of the total male population in 2021. The female Gen Z population in the Asia-Pacific region took up a smaller share among the female population overall compared to their male counterparts.

In 2022, 89 percent of surveyed Generation Z said that protecting access to clean water and fresh air was important to the kind of America in which they want to live, followed by 88 percent who advocated for the importance of reducing gun violence and mass shootings in America.

A Gen Z perspective

These findings may reflect the fact that Americans have been experiencing a rise in gun-related violence, mass shootings, and climate change concerns in the last few years, at the same time that Gen Z has been aging into adulthood. In addition, Gen Z have had to grow up in midst of political tension following social conflicts such as the COVID-19 pandemic disproportionately affecting marginalized groups, race-related protests over police brutality, and a ban on abortion recently implemented in many U.S. states, making it unsurprising that the majority of the generation also promoted the importance of preserving individual rights and freedoms, addressing systemic racism, upholding women’s reproductive rights, and safeguarding the rights of vulnerable populations.

Generational differences

Differing from older generations in the U.S., Gen Z were least likely to identify as Republican, to trust in the government, and to say that they are proud to live in the United States, with only 16 percent of Gen Z being proud to live in the U.S. in comparison to 73 percent of Baby Boomers. Gen Z were also found less likely to have a religious upbringing or have participated in religious services when they were growing up. In addition, they were found more likely to identify as part of the LGBTQ community.

North America Luxury Goods Market size was valued at USD 85 Billion in 2023 and is projected to reach USD 120 Billion by 2031, growing at a CAGR of 4.2% from 2024 to 2031.

North America Luxury Goods Market: Definition/ Overview

Luxury goods are high-quality products that provide exclusivity, outstanding craftsmanship and a premium price. Fashion, jewelry, watches and high-end automobiles are commonly linked with wealthy consumers seeking prestige and distinctive experiences. Brands frequently use legacy, design and reputation to distinguish their offers from mass-market products.

Curious about your clientele in Ireland? Wondering about which generation can be most often seen flocking to your store? Dive deep into customer insights using our population by age group data of Ireland. Whether your customers are down your street or across the globe, we empower you to pinpoint the ideal demographic for your marketing campaigns or projects. Our dataset offers intricate details on this country's age distribution.

What's included in this Age Groups & Gender data?

Each data variable is available as a sum, an average, or as a percentage of the total population within each selected area. Continue reading for the list of included data variables:

Population

• Total Number Of Inhabitants

Age Categories

Available for the total, female, and male population.

• Childhood: Age 0 - 5, Age 5 - 10
• Adolescence, Teenager: Age 10 - 15, Age 15 - 20
• Young Adult: Age 20 - 25, Age 25 - 30, Age 30 - 35, Age 35 - 40
• Middle-Aged: Age 40 - 45, Age 45 - 50, Age 50 - 55, Age 55 - 60, Age 60 - 65
• Elderly: Age 65 - 70, Age 70 - 75, Age 75 - 80, Age 80 - 85, Age 85 Years and Older

Gender Statistics

• Total Male Population
• Total Female Population

Households

• Total Number Of Households
• Average Household Size

This data is available at both the street and 4-digit postal code levels.

• Understanding Irish age demographics is a critical tool for marketers to create advertising that deeply resonates with their target audience. Different age groups possess unique preferences, values, and consumption habits. By delving into these demographics, marketers can tailor their messaging, visuals, and channels to craft more relevant and engaging campaigns.

  Whether you're catering to tech-savvy Gen Z, career-focused Millennials, or financially established Baby Boomers, age demographics provide invaluable insights for crafting advertising that not only captures attention but also fosters genuine connections with consumers, ultimately driving brand loyalty and sales.

  Spotzi Profiling and Targeting enable you to swiftly analyze age demographics and convert your insights into highly targeted marketing campaigns.

• At the 4-digit postal code level, there are 139 areas in this dataset.

• Spotzi Profiling simplifies gaining deeper insights into the demographics of your (potential) customers in Ireland. At Spotzi, you have the following options:

  • Location Profile: Gain insights into the people living around your location (e.g., store, billboard).
  • Customer Profile: Import customer addresses and create profiles based on their location.
  • Visitor Profile: Use high-quality data to identify store visitors or passersby near your billboard.

• After analyzing your locations with Profiling, Spotzi Targeting helps you turn your analysis into action. Spotzi Targeting offers assistance in perfectly targeting your desired audience with various enticing options:

  • Postal Code Targeting: Export a list of Irish postal codes containing your target audience for your next campaign.
  • Address Targeting: Reach your high-potential audience with a Direct Mail campaign using our address targeting, obtaining a list of matching addresses.
  • OOH Targeting: Dazzle your audience with an outdoor advertising campaign, utilizing over 300,000 billboard and screen locations to reach your best-fit audience.
  • Online Targeting: Target or retarget your audience online using our mobile device IDs.

Curious about your clientele in Poland? Wondering about which generation can be most often seen flocking to your store? Dive deep into customer insights using our population by age group data of Poland. Whether your customers are down your street or across the globe, we empower you to pinpoint the ideal demographic for your marketing campaigns or projects. Our dataset offers intricate details on this country's age distribution.

What's included in this Age Groups & Gender data?

Each data variable is available as a sum, an average, or as a percentage of the total population within each selected area. Continue reading for the list of included data variables:

Population

• Total Number Of Inhabitants

Age Categories

Available for the total, female, and male population.

• Childhood: Age 0 - 5, Age 5 - 10
• Adolescence, Teenager: Age 10 - 15, Age 15 - 20
• Young Adult: Age 20 - 25, Age 25 - 30, Age 30 - 35, Age 35 - 40
• Middle-Aged: Age 40 - 45, Age 45 - 50, Age 50 - 55, Age 55 - 60, Age 60 - 65
• Elderly: Age 65 - 70, Age 70 - 75, Age 75 - 80, Age 80 - 85, Age 85 Years and Older

Gender Statistics

• Total Male Population
• Total Female Population

Households

• Total Number Of Households
• Average Household Size

This data is available at both the street and 5-digit postal code levels.

• Understanding Polish age demographics is a critical tool for marketers to create advertising that deeply resonates with their target audience. Different age groups possess unique preferences, values, and consumption habits. By delving into these demographics, marketers can tailor their messaging, visuals, and channels to craft more relevant and engaging campaigns.

  Whether you're catering to tech-savvy Gen Z, career-focused Millennials, or financially established Baby Boomers, age demographics provide invaluable insights for crafting advertising that not only captures attention but also fosters genuine connections with consumers, ultimately driving brand loyalty and sales.

  Spotzi Profiling and Targeting enable you to swiftly analyze age demographics and convert your insights into highly targeted marketing campaigns.

• At the 5-digit postal code level, there are 20,512 areas in this dataset.

• Spotzi Profiling simplifies gaining deeper insights into the demographics of your (potential) customers in Poland. At Spotzi, you have the following options:

  • Location Profile: Gain insights into the people living around your location (e.g., store, billboard).
  • Customer Profile: Import customer addresses and create profiles based on their location.
  • Visitor Profile: Use high-quality data to identify store visitors or passersby near your billboard.

• After analyzing your locations with Profiling, Spotzi Targeting helps you turn your analysis into action. Spotzi Targeting offers assistance in perfectly targeting your desired audience with various enticing options:

  • Postal Code Targeting: Export a list of Polish postal codes containing your target audience for your next campaign.
  • Address Targeting: Reach your high-potential audience with a Direct Mail campaign using our address targeting, obtaining a list of matching addresses.
  • OOH Targeting: Dazzle your audience with an outdoor advertising campaign, utilizing over 300,000 billboard and screen locations to reach your best-fit audience.
  • Online Targeting: Target or retarget your audience online using our mobile device IDs.

Curious about your clientele in Bulgaria? Wondering about which generation can be most often seen flocking to your store? Dive deep into customer insights using our population by age group data of Bulgaria. Whether your customers are down your street or across the globe, we empower you to pinpoint the ideal demographic for your marketing campaigns or projects. Our dataset offers intricate details on this country's age distribution.

What's included in this Age Groups & Gender data?

Each data variable is available as a sum, an average, or as a percentage of the total population within each selected area. Continue reading for the list of included data variables:

Population

• Total Number Of Inhabitants

Age Categories

Available for the total, female, and male population.

• Childhood: Age 0 - 5, Age 5 - 10
• Adolescence, Teenager: Age 10 - 15, Age 15 - 20
• Young Adult: Age 20 - 25, Age 25 - 30, Age 30 - 35, Age 35 - 40
• Middle-Aged: Age 40 - 45, Age 45 - 50, Age 50 - 55, Age 55 - 60, Age 60 - 65
• Elderly: Age 65 - 70, Age 70 - 75, Age 75 - 80, Age 80 - 85, Age 85 Years and Older

Gender Statistics

• Total Male Population
• Total Female Population

Households

• Total Number Of Households
• Average Household Size

This data is available at both the street and 4-digit postal code levels.

• Understanding Bulgarian age demographics is a critical tool for marketers to create advertising that deeply resonates with their target audience. Different age groups possess unique preferences, values, and consumption habits. By delving into these demographics, marketers can tailor their messaging, visuals, and channels to craft more relevant and engaging campaigns.

  Whether you're catering to tech-savvy Gen Z, career-focused Millennials, or financially established Baby Boomers, age demographics provide invaluable insights for crafting advertising that not only captures attention but also fosters genuine connections with consumers, ultimately driving brand loyalty and sales.

  Spotzi Profiling and Targeting enable you to swiftly analyze age demographics and convert your insights into highly targeted marketing campaigns.

• At the 4-digit postal code level, there are 4,619 areas in this dataset.

• Spotzi Profiling simplifies gaining deeper insights into the demographics of your (potential) customers in Bulgaria. At Spotzi, you have the following options:

  • Location Profile: Gain insights into the people living around your location (e.g., store, billboard).
  • Customer Profile: Import customer addresses and create profiles based on their location.
  • Visitor Profile: Use high-quality data to identify store visitors or passersby near your billboard.

• After analyzing your locations with Profiling, Spotzi Targeting helps you turn your analysis into action. Spotzi Targeting offers assistance in perfectly targeting your desired audience with various enticing options:

  • Postal Code Targeting: Export a list of Bulgarian postal codes containing your target audience for your next campaign.
  • Address Targeting: Reach your high-potential audience with a Direct Mail campaign using our address targeting, obtaining a list of matching addresses.
  • OOH Targeting: Dazzle your audience with an outdoor advertising campaign, utilizing over 300,000 billboard and screen locations to reach your best-fit audience.
  • Online Targeting: Target or retarget your audience online using our mobile device IDs.

According to a survey conducted in 2023, 48 percent of Gen Z in the United States said that they would like to work at a paid job in the future while 44 percent said that they would like to take time off to travel or pursue other interests. A further 34 percent said they would like to get a graduate degree in the future.

Population by Age Groups, Nationality & Sex

As of September 2024 in the United Kingdom, 98 percent of Generation Z, those born between 1995 and 2012, were using social media. The same was true for 97 percent of millennials in the country. Overall, 92 percent of Gen X were on social networks, as were 86 percent of Baby boomers.

According to the 2021 Census, the population of England and Wales was more diverse in younger generations than in older ones. As of this year, approximately 73 percent of Generation Alpha in England and Wales, the youngest generation, belonged to the white ethnic group, compared with 95 percent of the Pre-War generation.

During a January 2023 survey among members of Generation Z – aged between 18 and 24 years at the time of data collection – in the United States, 29 percent of respondents said the type of advertising they paid the most attention to was on social media. TV and the internet followed, mentioned by 17 and 15 percent of respondents, respectively.

During a 2022 survey carried out among Generation Z consumers from the United States, 44 percent stated they would prefer brands to contact them via social media. The email was the most popular contact channel in this age group, named by 57 percent of interviewees.

In 2023, there were approximately 14.69 million millennials in the United Kingdom, making it the largest generational cohort at that time. Millennials surpassed the Baby Boomer generation as the largest generation for the first time in 2019. The two youngest generations, Gen Z and Gen Alpha, numbered approximately 13.2 million, and 8.3 million respectively. Gen X are, as of the most recent year, the second-largest generation in the UK at 14.04 million people, with their parent's generation, the Silent Generation, numbering around 4.3 million people in the same year. There were estimated to be 85,920 people who belonged to the Greatest Generation, the parents of the Baby Boomer generation, who lived through major events such as the Great Depression and World War Two. Post-War Baby Boom The baby boomer generation was the largest generation for much of this period due to the spike in births that happened after the Second World War. In 1947 for example, there were over one million live births in the United Kingdom, compared with just 657,038 live births just thirty years later in 1977. Members of this generation are typically the parents of millennials, and were the driving force behind the countercultural movement of the 1960s, due to their large numbers relative to older generations at the time. The next generational cohort after Boomers are Generation X, born between 1965 and 1980. This generation had fewer members than the Boomer generation for most of its existence, and only became larger than it in 2021. Millennials and Gen Z As of 2022, the most common single year of age in the United Kingdom in 2020 was 34, with approximately 944,491 people this age. Furthermore, people aged between 30 and 34 were the most numerous age group in this year, at approximately 4.67 million people. As of 2022, people in this age group were Millennials, the large generation who came of age in the late 1990s and early 2000s. Many members of this generation entered the workforce following the 2008 financial crash, and suffered through high levels of unemployment during the early 2010s. The generation that followed Millennials, Generation Z, have also experienced tough socio-economic conditions recently, with key formative years dominated by the COVID-19 pandemic, climate change, and an increasingly unstable geopolitical situation.

In 2021, it is expected that the majority of all business-to-business (B2B) technology buyers will be millennials. The smallest B2B demographic is expected to be Gen Z with two percent of the respondents coming from this age group.

As of December 2023, Generation X was the most represented group among the generations in Germany, at almost 16.7 million people. The second-largest group, Generation Y, comprised around 16.45 million people.

A 2023 survey conducted in Indonesia revealed that the majority of respondents from both generations preferred online shopping platforms. Among Gen Y users, 29 percent of respondents used flight booking online services, while only 22 percent of the Gen Z respondents indicated using these services. Conversely, Gen Z showed a higher preference for online hotel bookings compared to Gen Y.

There were approximately 14.69 million millennials in the United Kingdom in 2023. This generation, sometimes called Generation Y were born between 1981 and 1996 and are mainly the children of the post-war Baby Boomer generation. As of 2023, Millennials were the largest generational cohort in the UK, followed by Generation X at 14.04 million people, Baby Boomers at 13.57 million, and then by Generation Z at 13.2 million. The most numerous single-year of age for Millennials, and the UK as a whole, was 35 at 956,116. Boomerang generation The first cohort of millennials came of age at the turn of the century and have almost certainly been heavily influenced by the growth of internet accessibility during this time. The economic challenges faced by this generation may have a relation to the increasing share of young adults who live with their parents in the UK. This has led to the perhaps unfair, characterization of millennials as the boomerang generation, who failed to grow-up and mature. Some of these negative stereotypes regarding Millennials have since shifted to the next youngest generation, Generation Z, who have started to enter the workplace since the mid-2010s. Generation Remain One of the main challenges that British millennials currently face are their prospects after Brexit. Although the United Kingdom voted to leave the European Union in June 2016, there were clear divisions between regions, classes and age-groups. Most millennials voted to remain in the Brexit referendum with 73 percent of people aged 18 to 24, and 62 percent of those aged 25 to 34 voting to remain. In the next UK election, the majority of 25 to 49-year-olds intend to vote for the Labour Party, with only a slight majority of those over 65 planning to vote for the Conservative Party. Millennials also still appear to oppose Brexit, with approximately 65 percent of 25 to 49-year-olds believing Brexit to have been the wrong decision.