In 2010 eToro reached its first million registered users. This number has continued to increase as the online trading platform now has over 30 million users.
The number of 'funded accounts' of Israeli online trading platform eToro increased to 2.9 million in 2023. However, this is less than ten percent of than eToro's total registered users of 33.4 million. eToro defines a funded account as a registered user who has completed the onboarding processes, activated their account, executed at least one trade and who has a positive balance.
Since 2021, the Israeli online trading platform eToro has experienced a decrease in its presence in the Americas. In 2021, 13 percent of the company's 'funded accounts' were located in this region. As of 2023, this figure had dropped to 11 percent. However, the vast majority of eToro's accounts still belong to European users. eToro defines a funded account as a registered user who has completed the onboarding processes activated their account, executed at least one trade and who has a positive balance.
As of 2022, eToro, one of the most well-known neobrokers worldwide, had 31.4 million registerd users, with 2.8 million funded accounts. Assets under management of eToro reached nearly 11 billion U.S. dollars in 2021, but decreased significantly in 2022, when the value reached 5.8 billion U.S. dollars.
The number of quarterly trades of Israeli online trading platform eToro dropped substantially between the first and fourth quarter of 2021, falling from around 210 million to 107 million. Most likely this was influenced by the hype around online trading associated with the campaign on social media in early 2021 to raise the price of several stocks that institutional investors had engaged in short selling, with the goal of raising stock prices so that said institutional investors would lose money on these transactions.
Since October 2017, Tel Aviv-based eToro recorded the highest number of monthly active users of major eTrading apps in France. Since breaking the 20,000 active monthly user barrier at this time, the app has grown to reach a peak user base of nearly 140,000 monthly users in February 2021. Since then the user base has declined back to around 63,000 monthly users, with Berlin-based app Trade Republic increasing its userbase by sevenfold over this time to leapfrog into second place.
Based on monthly active users, eToro is the most popular eTrading app in the United Kingdom as of 2021. This was not always the case though - contract for difference (CFD) had the most active users up until June 2020, after which IG Trading was the most used app for a short period of time. As of July 2021, eToro had around 152,000 monthly active users - down from its peak of 356,000 monthly active users in April 2021.
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The global day trading software market is experiencing robust growth, driven by increasing retail investor participation and advancements in trading technologies. The market's size in 2025 is estimated at $5 billion, projected to reach $8 billion by 2033, exhibiting a Compound Annual Growth Rate (CAGR) of approximately 5%. This expansion is fueled by several key factors. The rise of mobile trading, coupled with the accessibility of online brokerage accounts, has democratized day trading, attracting a wider range of investors. Furthermore, the continuous development of sophisticated algorithms and artificial intelligence (AI)-powered trading tools within software platforms enhances trading efficiency and profitability, encouraging further adoption. Cloud-based solutions are gaining significant traction, offering scalability, accessibility, and cost-effectiveness compared to on-premises options. However, regulatory changes and concerns surrounding cybersecurity and data privacy represent potential constraints to market growth. The market is segmented by application (personal and enterprise use) and type (cloud-based and on-premises), with cloud-based solutions dominating the market share. North America and Europe currently represent the largest regional markets, but the Asia-Pacific region demonstrates high growth potential owing to increasing internet and smartphone penetration. The competitive landscape is characterized by a mix of established players like Plus500, eToro, and MetaTrader, alongside emerging fintech companies offering innovative trading solutions. The success of individual companies within this dynamic market hinges on factors such as user-friendly interfaces, advanced charting tools, robust security measures, and competitive pricing strategies. The ongoing integration of AI and machine learning is expected to significantly shape the future of day trading software, leading to more personalized trading experiences and the development of sophisticated predictive analytics tools. The market is anticipated to witness further consolidation as larger players acquire smaller firms, and the demand for specialized trading software catering to niche market segments will likely increase. Regulatory scrutiny is expected to remain a key factor influencing market development, with a focus on protecting investors from fraudulent activities and ensuring market integrity. The expansion of high-speed internet access and the increasing adoption of advanced technologies in developing economies are expected to further fuel market growth in the coming years.
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Copy trading allows traders in social networks to receive information on the success of other agents in financial markets and to directly copy their trades. Internet platforms like eToro, ZuluTrade, and Tradeo have attracted millions of users in recent years. The present paper studies the implications of copy trading for the risk taking of investors. Implementing a novel experimental financial asset market, we show that providing information on the success of others leads to a significant increase in risk taking of subjects. This increase in risk taking is even larger when subjects are provided with the option to directly copy others. We conclude that copy trading leads to excessive risk taking.
How high is the brand awareness of eToro in Germany?When it comes to neobanking and neobrokerage users, brand awareness of eToro is at 53% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is eToro in Germany?In total, 25% of German neobanking and neobrokerage users say they like eToro. However, in actuality, among the 53% of German respondents who know eToro, 47% of people like the brand.What is the usage share of eToro in Germany?All in all, 22% of neobanking and neobrokerage users in Germany use eToro. That means, of the 53% who know the brand, 42% use them.How loyal are the customers of eToro?Around 17% of neobanking and neobrokerage users in Germany say they are likely to use eToro again. Set in relation to the 22% usage share of the brand, this means that 77% of their customers show loyalty to the brand.What's the buzz around eToro in Germany?In May 2022, about 25% of German neobanking and neobrokerage users had heard about eToro in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 47%, meaning at the time of the survey there's some buzz around eToro in Germany.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
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Global Social Trading market size 2025 was XX Million. Social Trading Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.
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The market for free trading platforms is projected to grow from a value of XXX million in 2025 to reach XXX million by 2033, exhibiting a CAGR of XX% during the forecast period 2025-2033. The growth of this market is primarily attributed to the increasing adoption of online trading, the rising popularity of cryptocurrencies, and the growing number of retail investors entering the financial markets. The market is also driven by the growing demand for low-cost and user-friendly trading platforms. The market for free trading platforms is highly competitive, with several major players competing for market share. The key players in the market include eToro, Forex Club (Libertex), Skilling Ltd, Robinhood, Webull, Charles Schwab, and Fidelity. These players offer a wide range of services, including stock trading, ETF trading, cryptocurrency trading, options trading, and Forex trading. The market is expected to remain competitive in the coming years, with new players emerging and existing players expanding their offerings.
Since May 2020, Berlin based Trade Republic recorded the highest number of monthly active users of major eTrading apps in Germany. Since breaking the 100,000 active monthly user barrier at this time, the app has exploded to have over four times as many monthly users one year later. Isreali developed apps eToro and Plus500 took out the second and third spots, far ahead of other platforms such as DEGIRO and Interactive Brokers.
Online brokerage accounts are a new concept with varying levels of offerings to their consumers depending on the provider. Upon reviewing the opinion of survey respondents, the ability to trade managed funds such as ETFs ranked as one of the highest priorities among UK retail investors, with an average score of 4.1. The ability to check transactions and account history also ranked highly with survey respondents, with the lowest score being 4.5 and its highest score coming from Nutmeg users being 4.8. Lower-scoring app features included the ability to engage with the community, which received its lowest overall score from users of the Aj Bell YouInvest app. Trading cryptocurrency also ranked low, aside from Etoro users the remaining respondents provided a score of 2.4 or lower. Brokerage accounts are a ground-breaking development in the world of investing, as they act as intermediaries, allowing retail investors access to the market and removing barriers such as cost and availability that otherwise would lead many individuals not to participate in the buying and selling of financial securities. Prior to this, individuals would be required to call their broker on the phone to manually place an order.
The use of cryptocurrency apps in the UK grew between January 2021 and December 2020, as Coinbase reaching its highest number of daily active users (DAU). Now reaching over 100,000 DAUs in the United Kingdom, Coinbase had roughly 10 times more users than the apps of either Crypto.com or eToro. Some apps that offer the options to either buy or store Bitcoin saw their user base increase significantly, however: The app of the Israeli stock and crypto broker eToro saw its DAU triple between December 2020 and January 2021. Cryptocurrency interest grew during this same as the Bitcoin price surged to new heights in late 2020 and early 2021.
During the first quarter of 2021, cryptocurrency and trading mobile app Binance recorded almost six million downloads from users in Europe. The Pi Network app, which is the producer of the cryptocurrency called Pi, followed with 4.5 million downloads. Turkish money transfer and online payment app Papara had more than 860 thousand downloads from users in Europe, while eToro had approximately 830 thousand downloads.
Binance, eToro, and Bybit were the three main crypto wallets in Italy at the end of 2023, whilst downloads of MetaMask continued to decline. This is according to an estimate using roughly 190 different apps that offer a crypto wallet function from across the world. Wallets are but one type of app that interact with decentralized digital assets, although it can be difficult to separate the different applications from each other. Crypto wallets are often used for crypto storage, and less so for payments. Payment aggregators such as BitPay allow for such a feat, converting crypto payments on a seller's website to fiat currency before sending the latter to the merchant. Not all payment aggregators offer apps, however.
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In 2010 eToro reached its first million registered users. This number has continued to increase as the online trading platform now has over 30 million users.