In 2024, about *** million sellers sold goods through the Etsy Inc's platforms, a decrease from the **** million active sellers in the previous year. By comparison, there were around ** million active Etsy buyers worldwide. Etsy sellersEtsy has sellers from *** countries, most of them being based in the United States. With so many users across Etsy Inc's marketplaces, it is easy to question what motivates Etsy sellers to run their shops. In the latest recorded year, ** percent of Etsy sellers reported that they considered their Etsy shop as a business. Another ** percent of Etsy sellers aspired to increase their sales in the future. From the seller’s side of things, Etsy platforms are also women-dominated, with the majority of Etsy sellers identifying as women as of 2021. Etsy marketplace salesThe online marketplace has three core sections: handmade, vintage and supplies. During the coronavirus pandemic, the most popular categories among handmade Etsy sellers worldwide were home & living, art & collectibles and jewelry. In 2021, Etsy’s annual gross merchandise sales volume (GMV) amounted to nearly **** billion U.S. dollars, up from **** million in product sales in 2020.

In 2024, there were approximately 95.45 million active buyers who purchased goods through the Etsy ecosystem. The number of Etsy's active buyers peaked in 2023 is higher than it ever has been, just over the amount of buyers recorded in 2021 (96.34 million). An overview of EtsyEtsy is an online commerce website with strong integration of social features such as user profiles and collections, as well as interactive seller storefronts and the ability to share content to other social networks. In 2021, Etsy’s annual company revenue amounted to over 2.3 billion U.S. dollars, with the majority of revenues generated through its marketplace. That year, the social commerce site’s annual merchandise sales volume amounted to 13.5 billion U.S. dollars. Etsy salesEtsy sellers predominantly offer handcrafted or vintage products, and the platform serves as the most popular marketplace for such items. As the platform has a large pool of active buyers, the same can be said about the number of active sellers on Etsy. Both buyers and sellers helped the company increase its annual gross merchandise sales by 33 percent from 2020 to 2021.

As of October 16, 2024, CaitlynMinimalist was the Etsy seller with the most sales on the platform in the previous year. The store, which sells jewelry, recorded over 680,000 purchases by Etsy buyers in 12 months. Esty’s Overview Etsy, an online marketplace, generates revenue from three primary segments: marketplace revenues, this includes fees for sales transactions and listings of products; seller service revenues; and other revenues which includes third-party payment processor fees. The annual revenue of Etsy has steadily increased over the past years, reaching over *** billion U.S. dollars, which in part is due to a steady increase of investment into their advertising. Usage of Etsy When ranking the leading websites by share of visits in the United States, esty.com was fourth, outranked by amazon.com, ebay.com, and walmart.com. Still, over the past years, the number of active Etsy sellers has increased, reaching over * million in 2023. That year, Etsy's active buyers also grew, reaching over ** million, a new high for the company.

Following a rise in popularity during the COVID-19 pandemic in 2020, the e-commerce platform focused on vintage, handmade, and specialty wholesale items, Etsy, continued to see the results of its popularity in the following years. While gross merchandise sales peaked in 2021, in 2024, Etsy's gross merchandise sales volume still amounted to over 12 billion U.S. dollars. Attaining and retaining consumers Following the coronavirus pandemic in 2020, the e-commerce platform maintained its jump in popularity in 2021 and 2022. In 2022, the company spent about 22 million dollars more on its global advertising expense than in the previous year. Etsy's advertising spend has been consistently rising since 2016. In addition to advertising spend, Etsy also made sure to increase its global marketing expense, both dependable methods in order to attract new users towards buying or selling on the platform. Bridging the gap between artists and buyers Even though, or precisely because, Etsy operates on a niche market model, the online marketplace has managed to attract a large number of sellers and buyers over the past few years. Following the e-commerce boom triggered by the coronavirus, the number of active sellers on the platform went from 4.4 million in 2020 to 7.5 million a year later. Similarly, the number of buyers grew by nearly 18 percent in a year, with approximately 96 million users making at least one purchase in 2021. In 2022, while growth has declined, it has not been by much. The platform still retains 7.47 million sellers, along with 95 over million buyers.

In the first quarter of 2025, the e-commerce company Etsy Inc. reported a total of 88.5 million active buyers globally who purchased goods through the Etsy ecosystem.

The two leading online marketplaces in Russia, Wildberries and Ozon, were together estimated to have ******* active sellers, or those who had at least one product on sales, as of May 2024. The seller count saw an increase over the observed period. Wildberries and Ozon, Russia's e-commerce giants Not only do the two platforms dominate the country's online marketplace landscape, but they account for a significant portion of the entire e-commerce market. Moreover, their logistics services account for over ** percent of the e-commerce deliveries in Russia. The companies' success is known far beyond the country's borders, as Wildberries and Ozon rank among the most-visited online marketplaces worldwide. Sellers on other marketplaces worldwide The rise in active sellers on Wildberries and Ozon aligns with trends observed in other global marketplaces. For instance, Etsy, a handmade, vintage, and supplies platform, saw its seller base expand from *** million to * million between 2022 and 2023, indicating a widespread trend of merchants embracing online selling opportunities. To compare, Depop, a C2C fashion e-commerce marketplace, recorded an increase of 100,000 active sellers over the same period.

This statistic shows the distribution of Etsy sellers outside the United States as of June 2020. According to the source, international sellers represent 38 percent of Etsy sellers, with the leading seller location for international sellers being the United Kingdom at 30 percent. However, the e-commerce website's presence is strongest in the United States, accounting for 62 percent of all sellers.

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As of April 2023, Amazon was the most visited online marketplace in the United States, with about *** billion visits per month. Second place went to eBay, with approximately *** million visits, followed in third place by Etsy, with close to *** million. U.S.-founded online marketplaces dominate the industry In 2023, Amazon ranked as the online marketplace generating the highest gross merchandise value (GMV) in the United States. That year, its GMV reached over *** billion U.S. dollars. The company is able to maintain its dominant market position due to its broad product offerings, from furniture, home goods and accessories to health and personal care products, gaining a huge chunk of the online market. Another U.S.-founded brand, Walmart, placed second in the ranking, with a GMV of around *** billion U.S. dollars. Chinese shopping apps challenge U.S. retailers Despite the dominance of U.S. retailers, when it comes to shopping apps, two Chinese companies are heading the market. In 2023, Temu was the most downloaded e-commerce app in the U.S., with over *** million downloads, followed by SHEIN with a download count of around ** million. Amazon placed third, with users downloading the app roughly ** million times. Temu was estimated to have over *** million active users on its app in the U.S. alone, almost triplicating the number from January to April in 2023. In July of that year, the company was able to retain almost ** percent of its shoppers within a **-day period, meaning the percentage of customers who continue to purchase from the company over the period, as opposed to leaving or switching to a competitor.

As of June 2021, Amazon was the most visited e-commerce site in the United States, recording approximately **** billion monthly visits to Amazon.com. eBay ranked second, with more than *** million visits per month, while Walmart came in third, surpassing *** million.

Online retail in a nutshell Online retail in the United States is a multi-billion dollar sector of business-to-consumer transactions where goods and services are sold via the internet. There are several business models at play here with the likes of Walmart, Home Depot, or Target based on brick-and-mortar stores whereas others such as Amazon, eBay, or Etsy are designated online marketplaces. It also includes eBay which allows third-party or private sellers to market their goods.

Online retail sites enable customers to browse through a range of products before placing them into an electronic shopping cart. Unlike their retail counterparts, online retail sites are not bound to a physical location or limited by store opening hours, and as such, have proven themselves immensely convenient for consumers. Apparel & accessories and computers & consumer electronics are some of the most popular e-commerce categories in the United States.

Fast-growing retailers In addition to being the most visited retail site in the United States, Amazon also accounts for the vast majority of e-commerce sales. Over the past few years, Amazon’s retail sales in the United States have grown steadily, however, competition in this space is growing strong. Etsy, followed closely by Walmart and Target, are among the companies that recorded the fastest online retail sales growth in 2021.

In 2023, e-commerce comprised over 15.6 percent of total retail sales in the United States. Forecasts suggest that this proportion will continue to rise steadily in the coming years, reaching approximately 20.6 percent by 2027. Fashion fever The digital revolution has significantly changed how retail is done, impacting a wide range of product categories. Out of all e-commerce product categories, apparel and accessories are the most purchased online in the United States. As of February 2023, roughly 18 percent of all fashion retail sales took place online. Furniture and home furnishing, as well as computer and consumer electronics, ranked second, with over 15 percent of each product category purchased via the internet. The product categories that are least purchased online are office equipment and supplies (1.4 percent) and books, music, and video (5.1 percent). Shopping hotspots Amazon dominates the e-commerce industry in the United States, though other competitors still have significant market share. In December 2023, amazon.com was the most-visited e-commerce and shopping site in the United States. That month, around 45 percent of all visits to e-commerce sites were made to Amazon. Other popular shopping sites include ebay.com, walmart.com, etsy.com, and target.com. The staggering proportion of online retail sales in the country attributed to Amazon is quite remarkable. In 2023, Amazon's website accounted for almost half of all online computer and consumer electronics sales. Similarly, nearly one-third of online fashion purchases in the country were made on Amazon.