Etsy is an e-commerce platform focused on small businesses and artisans which sell handmade or vintage items. It started life in Brooklyn, New York and quickly expanded throughout the US and into...

In 2024, there were approximately 95.45 million active buyers who purchased goods through the Etsy ecosystem. The number of Etsy's active buyers peaked in 2023 is higher than it ever has been, just over the amount of buyers recorded in 2021 (96.34 million). An overview of EtsyEtsy is an online commerce website with strong integration of social features such as user profiles and collections, as well as interactive seller storefronts and the ability to share content to other social networks. In 2021, Etsy’s annual company revenue amounted to over 2.3 billion U.S. dollars, with the majority of revenues generated through its marketplace. That year, the social commerce site’s annual merchandise sales volume amounted to 13.5 billion U.S. dollars. Etsy salesEtsy sellers predominantly offer handcrafted or vintage products, and the platform serves as the most popular marketplace for such items. As the platform has a large pool of active buyers, the same can be said about the number of active sellers on Etsy. Both buyers and sellers helped the company increase its annual gross merchandise sales by 33 percent from 2020 to 2021.

According to a 2024 survey of Etsy sellers worldwide, it was found that 97 percent of respondents ran their Etsy shop from home and 89 percent are run by just one person. Additionally, 80 percent of Etsy sellers identify as women.

This statistic shows the distribution of Etsy sellers outside the United States as of June 2020. According to the source, international sellers represent 38 percent of Etsy sellers, with the leading seller location for international sellers being the United Kingdom at 30 percent. However, the e-commerce website's presence is strongest in the United States, accounting for 62 percent of all sellers.

In 2024, about *** million sellers sold goods through the Etsy Inc's platforms, a decrease from the **** million active sellers in the previous year. By comparison, there were around ** million active Etsy buyers worldwide. Etsy sellersEtsy has sellers from *** countries, most of them being based in the United States. With so many users across Etsy Inc's marketplaces, it is easy to question what motivates Etsy sellers to run their shops. In the latest recorded year, ** percent of Etsy sellers reported that they considered their Etsy shop as a business. Another ** percent of Etsy sellers aspired to increase their sales in the future. From the seller’s side of things, Etsy platforms are also women-dominated, with the majority of Etsy sellers identifying as women as of 2021. Etsy marketplace salesThe online marketplace has three core sections: handmade, vintage and supplies. During the coronavirus pandemic, the most popular categories among handmade Etsy sellers worldwide were home & living, art & collectibles and jewelry. In 2021, Etsy’s annual gross merchandise sales volume (GMV) amounted to nearly **** billion U.S. dollars, up from **** million in product sales in 2020.

The United States is, by far, the leading market for Etsy based on mobile app downloads. The e-commerce platform's buyer app was downloaded more than ** million times in the U.S. from January 2015 to March 2025. This market is also the biggest for the Etsy seller app, with downloads exceeding ** million. The United Kingdom is the second largest market for Etsy's mobile applications, accounting for over ** million downloads across both apps.

As of October 16, 2024, CaitlynMinimalist was the Etsy seller with the most sales on the platform in the previous year. The store, which sells jewelry, recorded over 680,000 purchases by Etsy buyers in 12 months. Esty’s Overview Etsy, an online marketplace, generates revenue from three primary segments: marketplace revenues, this includes fees for sales transactions and listings of products; seller service revenues; and other revenues which includes third-party payment processor fees. The annual revenue of Etsy has steadily increased over the past years, reaching over *** billion U.S. dollars, which in part is due to a steady increase of investment into their advertising. Usage of Etsy When ranking the leading websites by share of visits in the United States, esty.com was fourth, outranked by amazon.com, ebay.com, and walmart.com. Still, over the past years, the number of active Etsy sellers has increased, reaching over * million in 2023. That year, Etsy's active buyers also grew, reaching over ** million, a new high for the company.

This statistic represents the leading U.S. states based on share of Etsy sellers as of June 2020. According to the report, the biggest share of U.S. Etsy sellers were located in California. During the measured period, the state accounted for 14 percent of all U.S. Etsy sellers. Overall, 62 percent of the platform's sellers were based in the United States.

In the first quarter of 2025, the e-commerce company Etsy Inc. reported a total of 88.5 million active buyers globally who purchased goods through the Etsy ecosystem.

California was the U.S. state with the most Etsy seller jobs in 2021, with over 465,000. The state of Texas had the second largest number of jobs, with just over 337,000. In Puerto Rico, Etsy was responsible for roughly 2,300 jobs.

This statistic presents key demographics of Etsy sellers in the United States as of December 2016. During the survey period, it was found that 87 percent of Etsy sellers were female, compared to 51 percent of the general population and 33 percent of business owners in the United States.

The 'Etsy Seller: Manage Your Shop' app has just about doubled its downloads since 2021. In March 2025, the app reached over ******* downloads, an increase compared to the same recorded time the prior year.

Over the first quarter 2024, Etsy counted approximately *** million unique users in Italy. The average number of unique users has increased since 2020, when the marketplace had been visited by *** million users.

Total website visits to etsy.com peaked in November 2023, with over *** million visits. Headquartered in New York, Etsy is a leading consumer-to-consumer (C2C) marketplace specialized in handmade crafts.

Following a rise in popularity during the COVID-19 pandemic in 2020, the e-commerce platform focused on vintage, handmade, and specialty wholesale items, Etsy, continued to see the results of its popularity in the following years. While gross merchandise sales peaked in 2021, in 2024, Etsy's gross merchandise sales volume still amounted to over 12 billion U.S. dollars. Attaining and retaining consumers Following the coronavirus pandemic in 2020, the e-commerce platform maintained its jump in popularity in 2021 and 2022. In 2022, the company spent about 22 million dollars more on its global advertising expense than in the previous year. Etsy's advertising spend has been consistently rising since 2016. In addition to advertising spend, Etsy also made sure to increase its global marketing expense, both dependable methods in order to attract new users towards buying or selling on the platform. Bridging the gap between artists and buyers Even though, or precisely because, Etsy operates on a niche market model, the online marketplace has managed to attract a large number of sellers and buyers over the past few years. Following the e-commerce boom triggered by the coronavirus, the number of active sellers on the platform went from 4.4 million in 2020 to 7.5 million a year later. Similarly, the number of buyers grew by nearly 18 percent in a year, with approximately 96 million users making at least one purchase in 2021. In 2022, while growth has declined, it has not been by much. The platform still retains 7.47 million sellers, along with 95 over million buyers.

In 2024, Etsy, an e-commerce website company specialized in craft and vintage items, generated revenues worth *** billion U.S. dollars, up from the *** billion generated in the previous year. Most products on Etsy are sold by independent sellers. Etsy's rise to the top Etsy launched in 2005 and went public in 2015 after a decade of operations, and is now one of the leading online marketplaces globally.The company generates revenue from three primary segments: marketplace revenues including fees for sales transactions and listings, seller service revenues, and other revenues including third-party payment processor fees. In recent years, Etsy’s marketplace has established itself as the most profitable segment, surpassing *** billion dollars for the first time in 2020. Mobile shopping Etsy has successfully capitalized on the increasing use of mobile shopping. The Etsy mobile app regularly reaches millions of downloads on a monthly basis. Downloads for the Etsy buyer app peaked in December of 2022, reaching over *** million in that month alone. With such high numbers of downloads worldwide, it comes as no surprise that mobile accounts for roughly ********** of Etsy’s gross merchandise volume. The fiscal year end of the company is December 31st.

In 2024, the e-commerce platform, Etsy, which specializes in craft and vintage items, generated a marketplace revenue of two billion U.S. dollars, accounting for approximately 75 percent of the company's overall revenue.

This statistic presents the most popular categories among handmade Etsy sellers worldwide as of June 2020, by share of sellers. During the measured period, the handmade segment represented 85 percent of Etsy sellers and the most popular category in handmade was home & living with a 25 percent seller share.

As of December 2024, 21.9 percent of Etsy employees in the United States were of Asian ethnicity. The majority of U.S. Etsy employees were white.

The C2C e-commerce company, Etsy, charges some fees for shops selling their items on the platform. As of January 2025, Etsy charged a transaction fee of *** percent per purchase. The seller also has to bear the cost of a payment processing fee of three percent, plus ** cents of U.S. dollar per payment.