Etsy is an e-commerce platform focused on small businesses and artisans which sell handmade or vintage items. It started life in Brooklyn, New York and quickly expanded throughout the US and into...

In 2024, about *** million sellers sold goods through the Etsy Inc's platforms, a decrease from the **** million active sellers in the previous year. By comparison, there were around ** million active Etsy buyers worldwide. Etsy sellersEtsy has sellers from *** countries, most of them being based in the United States. With so many users across Etsy Inc's marketplaces, it is easy to question what motivates Etsy sellers to run their shops. In the latest recorded year, ** percent of Etsy sellers reported that they considered their Etsy shop as a business. Another ** percent of Etsy sellers aspired to increase their sales in the future. From the seller’s side of things, Etsy platforms are also women-dominated, with the majority of Etsy sellers identifying as women as of 2021. Etsy marketplace salesThe online marketplace has three core sections: handmade, vintage and supplies. During the coronavirus pandemic, the most popular categories among handmade Etsy sellers worldwide were home & living, art & collectibles and jewelry. In 2021, Etsy’s annual gross merchandise sales volume (GMV) amounted to nearly **** billion U.S. dollars, up from **** million in product sales in 2020.

According to a 2024 survey of Etsy sellers worldwide, it was found that 97 percent of respondents ran their Etsy shop from home and 89 percent are run by just one person. Additionally, 80 percent of Etsy sellers identify as women.

In 2024, there were approximately 95.45 million active buyers who purchased goods through the Etsy ecosystem. The number of Etsy's active buyers peaked in 2023 is higher than it ever has been, just over the amount of buyers recorded in 2021 (96.34 million). An overview of EtsyEtsy is an online commerce website with strong integration of social features such as user profiles and collections, as well as interactive seller storefronts and the ability to share content to other social networks. In 2021, Etsy’s annual company revenue amounted to over 2.3 billion U.S. dollars, with the majority of revenues generated through its marketplace. That year, the social commerce site’s annual merchandise sales volume amounted to 13.5 billion U.S. dollars. Etsy salesEtsy sellers predominantly offer handcrafted or vintage products, and the platform serves as the most popular marketplace for such items. As the platform has a large pool of active buyers, the same can be said about the number of active sellers on Etsy. Both buyers and sellers helped the company increase its annual gross merchandise sales by 33 percent from 2020 to 2021.

This statistic shows the distribution of Etsy sellers outside the United States as of June 2020. According to the source, international sellers represent 38 percent of Etsy sellers, with the leading seller location for international sellers being the United Kingdom at 30 percent. However, the e-commerce website's presence is strongest in the United States, accounting for 62 percent of all sellers.

As of October 16, 2024, CaitlynMinimalist was the Etsy seller with the most sales on the platform in the previous year. The store, which sells jewelry, recorded over 680,000 purchases by Etsy buyers in 12 months. Esty’s Overview Etsy, an online marketplace, generates revenue from three primary segments: marketplace revenues, this includes fees for sales transactions and listings of products; seller service revenues; and other revenues which includes third-party payment processor fees. The annual revenue of Etsy has steadily increased over the past years, reaching over *** billion U.S. dollars, which in part is due to a steady increase of investment into their advertising. Usage of Etsy When ranking the leading websites by share of visits in the United States, esty.com was fourth, outranked by amazon.com, ebay.com, and walmart.com. Still, over the past years, the number of active Etsy sellers has increased, reaching over * million in 2023. That year, Etsy's active buyers also grew, reaching over ** million, a new high for the company.

About this Dataset

The data is list of users, who is following "t-shirts for men"

Category

Business Information & Financials

Keywords

Online data,Etsy,T-Shirts,T-Shirts for men

Row Count

233375

Price

Free

etsy.com is ranked #55 in US with 326.39M Traffic. Categories: Retail, Online Services. Learn more about website traffic, market share, and more!

California was the U.S. state with the most Etsy seller jobs in 2021, with over 465,000. The state of Texas had the second largest number of jobs, with just over 337,000. In Puerto Rico, Etsy was responsible for roughly 2,300 jobs.

This statistic represents the leading U.S. states based on share of Etsy sellers as of June 2020. According to the report, the biggest share of U.S. Etsy sellers were located in California. During the measured period, the state accounted for 14 percent of all U.S. Etsy sellers. Overall, 62 percent of the platform's sellers were based in the United States.

The United States is, by far, the leading market for Etsy based on mobile app downloads. The e-commerce platform's buyer app was downloaded more than ** million times in the U.S. from January 2015 to March 2025. This market is also the biggest for the Etsy seller app, with downloads exceeding ** million. The United Kingdom is the second largest market for Etsy's mobile applications, accounting for over ** million downloads across both apps.

Operating-Expenses Time Series for Etsy Inc. Etsy, Inc., together with its subsidiaries, operates two-sided online marketplaces that connect buyers and sellers worldwide. The company operates through three segments: Etsy, Reverb, and Depop. It primarily operates Etsy marketplace that connects artisans and entrepreneurs with various consumers. The company also offers Reverb, a musical instrument marketplace; and Depop, a fashion resale marketplace. In addition, it provides marketplace activities, including transaction offsite advertising, payments processing, and listing fees, as well as from optional seller services, which include on-site advertising and shipping labels. Further, the company offers Etsy Search Visibility Page that is designed to give sellers more agency and control over their businesses; Etsy Purchase Protection program that is designed to help buyers; and Etsy Share & Save program for sellers to save on Etsy fees for sales that drive to their Etsy shop from their own channels, as well as educational resources. The company was formerly known as Indieco, Inc changed its name to Etsy, Inc. in June 2006. Etsy, Inc. was founded in 2005 and is headquartered in Brooklyn, New York.

Dataset Overview

This dataset contains detailed information on various wedding gifts listed on Etsy. Each entry includes the product name, HTML-formatted description, price, listing date, and the number of favorites. With 748 rows and 5 columns, this dataset provides a comprehensive look at the wedding gift offerings on Etsy as of May 2024.

Data Science Applications

This dataset is ideal for a variety of data science applications, including: - Exploratory Data Analysis (EDA): Understand trends in wedding gift preferences and popularity. - Natural Language Processing (NLP): Analyze product descriptions for sentiment, key phrases, and themes. - Pricing Strategy Analysis: Study the distribution of product prices and factors influencing pricing. - Recommendation Systems: Develop models to suggest popular or highly favorited products.

Column Descriptors

1. name: The name of the product.
2. descriptionHTML: The HTML-formatted description of the product, which may include links to the product pages.
3. Price: The price of the product, listed in various currencies.
4. listedOn: The date the product was listed.
5. favorites: The number of times the product has been favorited by users.

Ethically Mined Data

The data in this dataset was collected from publicly available listings on Etsy and compiled for educational and analytical purposes. No personally identifiable information (PII) is included, ensuring the dataset adheres to ethical data collection practices.

Acknowledgements

Special thanks to Etsy for providing a platform where this data could be collected and shared for educational and analytical purposes. Also for DALL E3 for the thumbnail image.

Over the first quarter 2024, Etsy counted approximately *** million unique users in Italy. The average number of unique users has increased since 2020, when the marketplace had been visited by *** million users.

In the first quarter of 2025, the e-commerce company Etsy Inc. reported a total of **** million active buyers globally who purchased goods through the Etsy ecosystem.

This statistic presents the most popular categories among handmade Etsy sellers worldwide as of June 2020, by share of sellers. During the measured period, the handmade segment represented 85 percent of Etsy sellers and the most popular category in handmade was home & living with a 25 percent seller share.

The wall decals market is experiencing robust growth, driven by increasing demand for affordable and easily applicable home décor solutions. The market's appeal stems from its versatility—catering to diverse aesthetics and room types—and its ease of installation, making it a popular choice among renters and homeowners alike. The rising popularity of DIY home décor projects, fueled by social media trends and a growing preference for personalized spaces, further contributes to market expansion. E-commerce platforms like Etsy have significantly broadened market reach, allowing smaller independent artists and designers to compete alongside established brands like RoomMates and Fathead. While precise market sizing data wasn't provided, considering the prevalence of online sales and the consistent popularity of home décor, a reasonable estimation for the 2025 market size could be around $500 million USD, projecting a Compound Annual Growth Rate (CAGR) of approximately 8% for the forecast period (2025-2033). This growth is moderated by factors such as fluctuating raw material prices and increasing competition. However, continued innovation in design, material, and application techniques (such as peel-and-stick technology) are anticipated to maintain a healthy market trajectory. The future of the wall decals market hinges on adapting to evolving consumer preferences. This includes integrating sustainable and eco-friendly materials, focusing on unique and customizable designs driven by personalization trends, and leveraging digital marketing strategies to effectively reach target audiences. Furthermore, strategic partnerships with interior designers and influencers can greatly enhance brand visibility and expand market penetration. Competition from other home décor segments like wallpaper and paint will persist; however, the convenience and affordability of wall decals, coupled with their ease of removal and replacement, position them favorably within the broader home improvement landscape. Successful players will need to demonstrate a robust understanding of current design trends, maintain superior product quality, and offer competitive pricing strategies.

The online marketplace optimization tool market is experiencing robust growth, driven by the increasing number of businesses leveraging e-commerce platforms like Amazon, eBay, and Etsy to reach a wider audience. The market's expansion is fueled by the need for enhanced product visibility, improved sales conversion rates, and streamlined operational efficiency. Key trends include the rising adoption of AI-powered tools for price optimization, keyword research, and listing management. Businesses are increasingly recognizing the value of data-driven decision-making, leading to higher demand for tools offering advanced analytics and reporting capabilities. While the market faces challenges such as the complexity of integrating with various marketplaces and the need for ongoing software updates, the overall outlook remains positive. The competitive landscape is characterized by a mix of established players and emerging startups, each offering unique functionalities and pricing models. This competitive environment fosters innovation and ensures a diverse range of solutions tailored to the specific needs of different businesses. We estimate the market size in 2025 to be $1.5 billion, growing at a compound annual growth rate (CAGR) of 15% through 2033. This growth is driven by the increasing sophistication of e-commerce strategies and the growing reliance on technology for competitive advantage. The success of online businesses hinges on effective marketplace optimization. Tools that automate listing creation, manage inventory, analyze sales data, and optimize pricing are becoming indispensable. This is further amplified by the growing demand for advanced features such as A/B testing capabilities, competitor analysis tools, and integration with social media marketing platforms. The market segmentation reflects this demand, with tools catering to specific niches like Amazon FBA sellers, Etsy shop owners, and multi-channel sellers. The emergence of subscription-based models is further shaping the market, offering businesses flexible access to advanced features and ongoing support. Furthermore, ongoing technological advancements, particularly in artificial intelligence and machine learning, will continue to drive innovation within the industry, creating new opportunities for growth and differentiation. We project continued market expansion fueled by the increasing adoption of e-commerce globally.

Following a rise in popularity during the COVID-19 pandemic in 2020, the e-commerce platform focused on vintage, handmade, and specialty wholesale items, Etsy, continued to see the results of its popularity in the following years. While gross merchandise sales peaked in 2021, in 2024, Etsy's gross merchandise sales volume still amounted to over 12 billion U.S. dollars. Attaining and retaining consumers Following the coronavirus pandemic in 2020, the e-commerce platform maintained its jump in popularity in 2021 and 2022. In 2022, the company spent about 22 million dollars more on its global advertising expense than in the previous year. Etsy's advertising spend has been consistently rising since 2016. In addition to advertising spend, Etsy also made sure to increase its global marketing expense, both dependable methods in order to attract new users towards buying or selling on the platform. Bridging the gap between artists and buyers Even though, or precisely because, Etsy operates on a niche market model, the online marketplace has managed to attract a large number of sellers and buyers over the past few years. Following the e-commerce boom triggered by the coronavirus, the number of active sellers on the platform went from 4.4 million in 2020 to 7.5 million a year later. Similarly, the number of buyers grew by nearly 18 percent in a year, with approximately 96 million users making at least one purchase in 2021. In 2022, while growth has declined, it has not been by much. The platform still retains 7.47 million sellers, along with 95 over million buyers.

The dryer ball market is experiencing robust growth, driven by increasing consumer awareness of eco-friendly alternatives to traditional dryer sheets and a rising preference for sustainable and cost-effective laundry solutions. Let's assume a 2025 market size of $500 million based on common market sizes for similar niche products. With a projected CAGR of 8% (a reasonable estimate for a market with this growth trajectory), the market is expected to reach approximately $800 million by 2033. This growth is fueled by several key factors including the rising popularity of eco-conscious consumerism, the increasing demand for natural laundry products, and the cost savings associated with reusable dryer balls compared to disposable dryer sheets. The market segmentation reveals strong demand across both home and commercial applications, with plastic, wool, and rubber materials catering to diverse consumer preferences and budget considerations. Leading companies are leveraging innovative materials and designs, incorporating features like essential oils or specialized textures to enhance the drying process and appeal to specific market segments. The regional breakdown indicates significant market potential across North America, Europe, and Asia Pacific, driven by high consumer disposable income and an increased focus on sustainability initiatives in these regions. However, regulatory changes impacting material sourcing and manufacturing could potentially present challenges to market growth. The competitive landscape includes established players such as Whitmor Incorporated, along with smaller businesses like Smart Sheep and Etsy sellers specializing in handcrafted options. This highlights a diverse range of product offerings and price points, contributing to the market's dynamism. Future growth will likely hinge on continued innovation in material science, the development of new product features (such as antimicrobial properties or scent customization), and effective marketing campaigns highlighting the environmental and economic benefits of dryer balls. Strategic partnerships with retailers and online marketplaces will be crucial for expanding market reach and increasing brand visibility. Furthermore, addressing consumer concerns about the durability and longevity of dryer balls compared to traditional options will also be important for driving sustained market growth.