EU European Union: GDP: % of GDP: Final Consumption Expenditure: Household data was reported at 55.951 % in 2017. This records a decrease from the previous number of 56.082 % for 2016. EU European Union: GDP: % of GDP: Final Consumption Expenditure: Household data is updated yearly, averaging 57.828 % from Dec 1970 (Median) to 2017, with 48 observations. The data reached an all-time high of 59.512 % in 1982 and a record low of 55.951 % in 2017. EU European Union: GDP: % of GDP: Final Consumption Expenditure: Household data remains active status in CEIC and is reported by World Bank. The data is categorized under World Trend Plus’s Aggregate: Euro Area and European Union – Table EU.World Bank.WDI: Gross Domestic Product: Share of GDP. Household final consumption expenditure (formerly private consumption) is the market value of all goods and services, including durable products (such as cars, washing machines, and home computers), purchased by households. It excludes purchases of dwellings but includes imputed rent for owner-occupied dwellings. It also includes payments and fees to governments to obtain permits and licenses. Here, household consumption expenditure includes the expenditures of nonprofit institutions serving households, even when reported separately by the country. This item also includes any statistical discrepancy in the use of resources relative to the supply of resources.; ; World Bank national accounts data, and OECD National Accounts data files.; Weighted average;

The European video market has undergone a significant transformation over the past decade, with digital video consumption surging and physical formats declining. Consumer spending on digital video in Europe skyrocketed from *** billion euros in 2013 to an impressive ***** billion euros in 2023, reflecting changing viewer preferences and the growing dominance of streaming platforms in the entertainment landscape. Streaming services dominate content investments As traditional TV broadcasters' content spending has stagnated in Europe's largest markets, subscription video-on-demand (SVOD) services like Netflix, Amazon Prime Video, and Disney+ have ramped up their investments in producing and acquiring content. These platforms are expected to increase their spending to over ** billion euros in 2024, surpassing all other company types in the region. This surge in investment underscores the fierce competition for viewers' attention and the pivotal role of original content in attracting subscribers. Pay TV faces challenges amid streaming boom The rise of digital video consumption has had a profound impact on traditional pay TV services and physical video formats. Pay TV subscribers are forecast to decline across Western European countries, with Germany alone expecting to lose over *** million subscribers between 2023 and 2029. Meanwhile, SVOD revenues continue to climb in the region, reaching an estimated ** billion U.S. dollars in Western Europe by 2029, demonstrating that viewers are looking for more flexible and cost-effective options.

Key information about EU Private Consumption Expenditure

• EU Private Consumption Expenditure was reported at 2,556.722 USD bn in Dec 2024. This records a decrease from the previous number of 2,607.066 USD bn for Sep 2024.
• EU Private Consumption Expenditure data is updated quarterly, averaging 2,028.633 USD bn from Mar 1999 to Dec 2024, with 104 observations.
• The data reached an all-time high of 2,607.066 USD bn in Sep 2024 and a record low of 971.984 USD bn in Dec 2000.
• EU Private Consumption Expenditure data remains in an active status in CEIC and is reported by CEIC Data.
• The data is categorized under World Trend Plus’s Global Economic Monitor – Table: Nominal GDP: Private Consumption Expenditure: USD: Quarterly: Seasonally Adjusted.

The real per capita consumer spending on restaurants and hotels in Europe was forecast to decrease between 2024 and 2029 by in total 36.4 U.S. dollars (-3.24 percent). This overall decrease does not happen continuously, notably not in 2028. While the real restaurants- and hotels-related per capita spending was increasing earlier, it deteriorated and the real restaurants- and hotels-related per capita spending was forecast to reach 1,088.78 U.S. dollars in 2029. Consumer spending, in this case per capita spending concerning restaurants and hotels, refers to the domestic demand of private households and non-profit institutions serving households (NPISHs). Spending by corporations and the state is not included. The forecast has been adjusted for the expected impact of COVID-19.Consumer spending is the biggest component of the gross domestic product as computed on an expenditure basis in the context of national accounts. The other components in this approach are consumption expenditure of the state, gross domestic investment as well as the net exports of goods and services. Consumer spending is broken down according to the United Nations' Classification of Individual Consumption By Purpose (COICOP). The shown data adheres broadly to group 11. As not all countries and regions report data in a harmonized way, all data shown here has been processed by Statista to allow the greatest level of comparability possible. The underlying input data are usually household budget surveys conducted by government agencies that track spending of selected households over a given period.The data has been converted from local currencies to US$ using the average constant exchange rate of the base year 2017. The timelines therefore do not incorporate currency effects. The data is shown in real terms which means that monetary data is valued at constant prices of a given base year (in this case: 2017). To attain constant prices the nominal forecast has been deflated with the projected consumer price index for the respective category.Find more key insights for the real per capita consumer spending on restaurants and hotels in countries like Worldwide and the Americas.

In 2022, consumer spending on mobile apps from the Apple App Store in Europe amounted to almost **** billion U.S. dollars, up by ** percent compared to the previous year. Consumer spending from app users in Europe decrease on the Google Play Store, going from *** billion U.S. dollars in 2021, to *** billion U.S. dollars in 2022.

Key information about European Union Public Consumption Expenditure

• European Union Public Consumption Expenditure was reported at 1,049.236 USD bn in Dec 2024.
• This records a decrease from the previous number of 1,074.942 USD bn for Sep 2024.
• EU Public Consumption Expenditure data is updated quarterly, averaging 791.499 USD bn from Mar 1999 to Dec 2024, with 104 observations.
• The data reached an all-time high of 1,074.942 USD bn in Sep 2024 and a record low of 344.980 USD bn in Dec 2000.
• EU Public Consumption Expenditure data remains active status in CEIC and is reported by CEIC Data.
• The data is categorized under World Trend Plus’s Global Economic Monitor – Table: Nominal GDP: Government Consumption Expenditure: USD: Quarterly: Seasonally Adjusted.

After a steady increase until 2020, consumer spending on pay TV video-on-demand in Europe declined in 2021 amounting to 1.06 billion euros and 1.03 billion euros in 2023. However, the value was still slightly higher than the amount recorded two years earlier.

This statistic shows total domestic consumption expenditure in the United Kingdom (UK) from 2005 to 2023. In 2023, consumer spending in the UK increased compared to the previous year, and amounted to approximately 1.6 trillion British pounds. Household consumption expenditure looks at the overall spending on consumer goods and services of a wide variety. Some examples are government licenses and permits, such as a passport renewal or the price of train tickets to get to work. Housing may also be accounted for in these figures. This figure is measured by how much the consumer actually pays at the point of sale. All fast moving consumer goods such a beer, or cigarettes are also accounted for in this data. One part of the United Kingdom, Scotland, has seen as increase in its overall household expenditure year over year since 2009, with figures reaching over 100 billion British pounds in 2018. There was a small decrease in expenditure in 2009, which was possibly a result of the economic recession which hit all of the United Kingdom hard at this time. This drop can also be seen when looking at the whole of the United Kingdom in this statistic.

EU EE: GDP: Final Consumption Expenditure (FCE) data was reported at 4.144 EUR bn in Mar 2018. This records a decrease from the previous number of 4.378 EUR bn for Dec 2017. EU EE: GDP: Final Consumption Expenditure (FCE) data is updated quarterly, averaging 2.363 EUR bn from Mar 1995 (Median) to Mar 2018, with 93 observations. The data reached an all-time high of 4.378 EUR bn in Dec 2017 and a record low of 0.501 EUR bn in Mar 1995. EU EE: GDP: Final Consumption Expenditure (FCE) data remains active status in CEIC and is reported by Eurostat. The data is categorized under Global Database’s Estonia – Table EE.Eurostat: GDP: by Expenditure: ESA 2010: Current Price.

EU DK: GDP: Final Consumption Expenditure (FCE) data was reported at 51.782 EUR bn in Mar 2018. This records a decrease from the previous number of 54.048 EUR bn for Dec 2017. EU DK: GDP: Final Consumption Expenditure (FCE) data is updated quarterly, averaging 40.529 EUR bn from Mar 1995 (Median) to Mar 2018, with 93 observations. The data reached an all-time high of 54.048 EUR bn in Dec 2017 and a record low of 25.193 EUR bn in Mar 1995. EU DK: GDP: Final Consumption Expenditure (FCE) data remains active status in CEIC and is reported by Eurostat. The data is categorized under Global Database’s Denmark – Table DK.Eurostat: GDP: by Expenditure: ESA 2010: Current Price.

This analysis presents a rigorous exploration of financial data, incorporating a diverse range of statistical features. By providing a robust foundation, it facilitates advanced research and innovative modeling techniques within the field of finance.

Europe Emerging Holdings: Heading for Growth or Decline? (XBP)

Financial data:

• Historical daily stock prices (open, high, low, close, volume)

• Fundamental data (e.g., market capitalization, price to earnings P/E ratio, dividend yield, earnings per share EPS, price to earnings growth, debt-to-equity ratio, price-to-book ratio, current ratio, free cash flow, projected earnings growth, return on equity, dividend payout ratio, price to sales ratio, credit rating)

• Technical indicators (e.g., moving averages, RSI, MACD, average directional index, aroon oscillator, stochastic oscillator, on-balance volume, accumulation/distribution A/D line, parabolic SAR indicator, bollinger bands indicators, fibonacci, williams percent range, commodity channel index)

Machine learning features:

• Feature engineering based on financial data and technical indicators

• Sentiment analysis data from social media and news articles

• Macroeconomic data (e.g., GDP, unemployment rate, interest rates, consumer spending, building permits, consumer confidence, inflation, producer price index, money supply, home sales, retail sales, bond yields)

Potential Applications:

• Stock price prediction

• Portfolio optimization

• Algorithmic trading

• Market sentiment analysis

• Risk management

Use Cases:

• Researchers investigating the effectiveness of machine learning in stock market prediction

• Analysts developing quantitative trading Buy/Sell strategies

• Individuals interested in building their own stock market prediction models

• Students learning about machine learning and financial applications

Additional Notes:

• The dataset may include different levels of granularity (e.g., daily, hourly)

• Data cleaning and preprocessing are essential before model training

• Regular updates are recommended to maintain the accuracy and relevance of the data

Europe’s libraries, museums and cultural activities are broad, vibrant and diverse, playing a significant role in the socio-economic development of the region. The industry helps to support thousands of jobs, fosters cultural exchange, promotes tourism and preserves the continent’s rich heritage. Heightened consumer interest in cultural experiences and sturdy tourism across Europe have supported industry demand. However, the COVID-19 outbreak severely disrupted operations, decimating revenue. The industry is still recovering from the repercussions of this. As a result, industry revenue is expected to contract at a compound annual rate of 6.8% to €52.8 billion over the five years through 2024, including an estimated 2.2% hike in the current year. European countries like France, the UK, Italy, Spain and Germany lead this industry because of their rich heritage. Mega-institutions like France’s Louvre and the UK’s British Museum bring hefty yearly visitor numbers. Thanks to valuable technology advancements, consumers can now experience European culture from anywhere, anytime. The COVID-19 pandemic kicked this trend into high gear, with digital offerings helping to limit the revenue decline from reduced physical visitor numbers. Nevertheless, revenue fell significantly due to prolonged COVID-19 restrictions, including temporary closures and travel bans. The removal of restrictions and rebound in tourism, alongside strong consumer demand for cultural experiences, has fuelled a rebound in revenue since 2021. However, economic headwinds, including severe inflation, have constrained revenue as consumers become more cautious with their spending. Meanwhile, intense competition and rising operating costs have squeezed profitability. The industry's future is geared towards a blend of digital and physical experiences, enhancing the accessibility of cultural resources. Advances in technology will revolutionise exhibits and engagement methods. Using tech like VR will attract a younger crowd, providing immersive experiences that enhance learning. Sustainability will be a major focus, with energy-efficient practices becoming standard industry-wide. There will also be a push for greater diversity and inclusivity, with exhibits exploring global cultures and minority histories and partnerships with global counterparts amplifying cultural exchange. Revenue is forecast to swell at a compound annual rate of 2.9% to €60.9 billion over the five years through 2029.

The European computer and peripheral equipment market is dominated by imports, creating stiff competition for local manufacturers. Asian countries such as China, Taiwan and South Korea, which are characterised by cost-efficient manufacturing and high production capacities, dominate sales. In response, manufacturers in countries such as Germany, the UK and France have moved away from the mass production of electronics to serve niche markets that value innovation and customisation. For example, German companies are focusing on high-performance industrial computers, while some British companies are developing computers with sophisticated encryption technologies. At the same time, some large companies, including Dell, HP, Lenovo and Acer, have production facilities in Hungary and Czechia. Despite the higher costs compared to production in Asia, these European locations help companies respond to the requirements of the European market. Over the five years through 2024, revenue is expected to dip at a compound annual rate of 1.1% to €41.2 billion. Computer manufacturers struggled in the aftermath of the COVID-19 outbreak, which brought about huge supply chain disruption, hitting companies that rely on components made in Asia hard. In the current year, computer manufacturers are being challenged by high inflation and shaky economic conditions across Europe, which is causing consumers and companies to think twice before spending on new tech. As a result, revenue is declining by 2.5% in 2024. Computer manufacturing revenue growth in Europe will likely by constrained by high labour costs, a focus on software rather than hardware and market saturation. To counteract declining demand for PCs created by more widespread smartphone use, European computer manufacturers might look to focus on niche markets that require high computing power, such as gaming and content creation, and target those consumers seeking both portability and functionality with innovative products, such as convertible laptops. Over the five years through 2029, revenue is expected to rise at a compound annual rate of 3.9% to €50.0 billion.

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Digital Advertisement Spending Market Size 2024-2028

The digital advertisement spending market size is forecast to increase by USD 570.7 billion at a CAGR of 18.51% between 2023 and 2028. The digital advertising spending market is experiencing significant growth, driven by several key trends and factors. One major factor is the decline in offline ad spending as businesses increasingly shift their budgets toward digital channels. Another trend is the evolution of programmatic advertisement buying, which allows for more targeted and efficient ad placements. However, the market also faces challenges, particularly in the area of OTT (over-the-top) advertising. Video advertising, including photo and video ads, has gained immense popularity due to the rise of streaming platforms and smartphone devices. With the proliferation of streaming services and cord-cutting, advertisers are seeking effective strategies to reach audiences in this new media landscape. Overall, the digital advertising market is poised for continued growth, but advertisers must navigate these trends and challenges to maximize their impact and ROI.

Market Analysis

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The digital advertising spending market is a significant segment of the digital media industry, driven by the increasing usage of social media, video, search engines, mobile devices, laptops, and desktops. The market encompasses various sectors such as health care, media and entertainment, ecommerce websites, and technology infrastructure. In the digital world, advertisers invest heavily in online advertising, digital media, online portals, and digital marketplaces to reach their target audience. Social media platforms have also emerged as a major advertising channel, enabling businesses to engage with their customers in real-time.

The online population's growth and the shift from traditional television advertisement to digital video marketing are key factors driving the market's expansion. The digital advertising market is also influenced by technology advancements such as multifactor authentication, crypto currency, and digital creative services. These technologies provide enhanced security, convenience, and creativity, making digital advertising more effective and engaging for consumers. Overall, the digital advertising market is expected to continue growing, offering ample opportunities for businesses to reach their audience and thrive in the digital marketplace.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Display ad
  Search ad
  Others


Geography

  North America

    US


  APAC

    China
    Japan


  Europe

    Germany
    UK


  South America



  Middle East and Africa

By Type Insights

The display ad segment is estimated to witness significant growth during the forecast period. In the digital world, various forms of advertisement such as display, email, social media, video, and search engine advertising, are increasingly gaining popularity among businesses looking to reach their target audience online. According to recent studies, The market is projected to expand significantly over the next few years, driven by the widespread use of internet-connected devices like laptops, desktops, smartphones, and tablets. This growth can be attributed to the ability of digital media to provide targeted advertising through IP targeting, reaching both business-to-business (B2B) and business-to-consumer (B2C) customers directly. Digital ads come in various formats, including visual ads, photo video ads, and multifactor authentication ads, and can be found on online portals, ecommerce websites, streaming platforms, and technology and infrastructure websites.

The media and entertainment, health care, transport and tourism, IT and telecom industries are major contributors to the digital advertising market. Traditional television advertisement continues to coexist with digital video marketing, offering advertisers the flexibility to reach a mass audience through both channels. Moreover, the coronavirus pandemic has accelerated the shift toward digital advertising as businesses look for new ways to engage with their customers and adapt to changing consumer behavior. Digital creative services and strategic campaign development have become essential components of successful digital ad spending, ensuring that ads are tailored to the audience and delivered through the most effective channels.

Overall, the digital advertising market offers advertisers a cost-effective and measurable way to reach their target audience and drive conversions in the ever-evolving digital landscape.

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The display a

The European cleaning services industry has rebounded robustly in the post-pandemic era, buoyed by greater office occupancy and a renewed focus on health and hygiene across both commercial and residential environments. As workforces have returned to physical workplaces, especially in key markets like France and Belgium, demand for regular and specialised cleaning contracts has jumped. Cleaning services revenue is forecast to climb at a compound annual rate of 0.3% over the five years through 2025. The industry’s recovery has been further supported by stabilising macroeconomic conditions, falling inflation rates and recent interest rate cuts across the eurozone, which have collectively strengthened consumer confidence and heightened corporate spending on non-core outsourced services like professional cleaning. European businesses have sought to ramp up sanitation protocols to ensure employee safety, triggering a spike in contract renewals and more frequent service cycles. Outfits like ISS A/S capitalised on the post-pandemic recovery, expanding their portfolios across major European economies. In 2025, revenue is expected to swell by 0.4% to €166 billion. There has been a notable shift towards sustainability, with cleaning providers investing in eco-friendly materials and practices, like microfibre technologies, biodegradable soaps and adherence to certifications including the EU Ecolabel, to meet rising demand from environmentally conscious clients. This not only helped retain existing clients but also differentiated providers in a highly competitive landscape. Over the five years through 2030, revenue is forecast to climb at a compound annual rate of 4.4% to €206.3 billion. Population expansion in urban centres, particularly in France, Ireland and the Nordics, is set to fuel ongoing demand for residential and public sector cleaning, while regions facing population decline, like Italy and much of Eastern Europe, may see stiffer competition and narrowing profit. The proliferation of artificial intelligence (AI) and robotic automation promises to redefine operational efficiency, allowing early adopters to secure premium contracts and mitigate chronic labour shortages. Macroeconomic tailwinds, including expected European GDP growth and cooling inflation, will spur commercial construction and facilities management contracts, supporting steady industry growth. However, providers who fail to innovate or differentiate, whether through sustainability or technology, will likely struggle to maintain market share in an industry that’s rapidly evolving on multiple fronts.

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Online Ad Spending Market Size 2025-2029

The online ad spending market size is forecast to increase by USD 286.6 billion, at a CAGR of 11.7% between 2024 and 2029.

The market is experiencing significant shifts, with a noticeable decline in offline advertising expenditures driving more businesses towards digital channels. This trend is fueled by the increasing popularity of online video and connected TV (CTV) advertising, as consumers increasingly engage with content on digital platforms. However, this market is not without challenges. The rise of click fraud activities poses a significant threat, requiring robust fraud detection mechanisms and continuous optimization of digital ad campaigns to mitigate potential losses. Companies seeking to capitalize on the opportunities presented by this dynamic market must stay abreast of these trends and proactively address the challenges to maintain a competitive edge.
Effective strategies include investing in advanced ad fraud prevention technologies, optimizing video and CTV ad placements, and leveraging data-driven insights to create targeted and personalized campaigns. By navigating these trends and challenges, businesses can maximize their online ad spending and effectively reach their audiences in the digital realm.

What will be the Size of the Online Ad Spending Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with digital marketing strategies becoming increasingly intricate and data-driven. Entities such as website structure, voice search optimization, and search network play pivotal roles in this dynamic landscape. Artificial intelligence and machine learning are revolutionizing the way businesses approach marketing, from keyword research and content marketing to predictive analytics and decision making. Marketing technology, including SEO tools and marketing automation, enables businesses to optimize their online presence and enhance user experience. Disruptive technologies like schema markup, ad extensions, and social media advertising are reshaping consumer behavior and influencing marketing ROI. Moreover, the importance of data security and privacy in the digital age cannot be overstated.

As businesses collect and analyze vast amounts of data, data ethics and privacy policies become essential components of marketing strategies. The ongoing unfolding of market activities also encompasses the integration of marketing technology, content syndication, and SEO reporting to streamline marketing efforts and improve marketing measurement. Ad copywriting and natural language processing are crucial elements in creating engaging and effective ad campaigns. Backlink analysis and page speed optimization are essential components of SEO, while link building and conversion tracking help businesses measure the success of their digital marketing initiatives. Core web vitals and mobile optimization are vital for ensuring a seamless user experience across devices.

In the ever-evolving digital marketing landscape, businesses must stay informed and adapt to the latest trends and technologies to remain competitive. From local SEO to e-commerce SEO, marketing budgets and strategies must be agile and responsive to the continuous shifts in consumer behavior and market dynamics.

How is this Online Ad Spending Industry segmented?

The online ad spending industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Platform

  Mobile devices
  Desktops


Application

  Retail and e-commerce
  Healthcare and pharma
  Media and entertainment
  Travel and hospitality
  Others


Type

  Search Ads
  Social Media Ads
  Display Ads
  Video Ads
  Others


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Platform Insights

The mobile devices segment is estimated to witness significant growth during the forecast period.

The digital advertising landscape is undergoing significant shifts, with mobile advertising emerging as a key driver of growth. The proliferation of smartphones and increasing mobile Internet usage has led to a surge in mobile advertising spend. In 2023, global smartphone shipments reached an impressive 1.17 billion units, fueling the demand for mobile ads. Major players in the smartphone market, including Samsung Electronics, Apple, Xiaomi, Oppo, and Vivo, have reported increased shipments, indicating a strong consumer preference for mobile devices. To maximize the potential of mobile adver

The country with the highest annual household expenditure on video services worldwide was the United States in 2022, with households spending on average ***** U.S. dollars per year on TV and video streaming services. However, spending is forecast to decline in the U.S. in the upcoming years, while households in Western Europe are expected to increase their expenditure on video.

A study measuring the textile and clothing industry turnover in EU Member States from 2010 to 2023 found that year-over-year turnover gradually increased up until 2018, after which a decline started. In 2023, turnover in the industry improved from the previous year, to *** billion euros. Consumer spending and sourcing of clothing in the EU In 2022, Romania had the highest share of *** out of various European countries analyzed. Romania had a share of over *** percent. Estonia, Italy, Slovenia and Cyprus rounded out the top five countries for consumer expenditure on clothing. In 2022, Germany ranked the highest in terms of import value of clothing. Within the EU market, Germany's clothing imports were worth over ** billion U.S. dollars. EU exports of clothing globally The EU is also a major player in clothing exports throughout the world. Italy’s clothing export market is the largest out of any EU country. In 2022, Italy exported nearly ** billion US dollars’ worth of clothing. Germany came in second place and exported roughly ** billion U.S. dollars of clothing in the same year.

The final consumption expenditure of households on glassware, tableware and household utensils in France saw no significant changes in 2022 in comparison to the previous year 2021 and remained at around 7.9 billion Euro. With a decline of 95 million Euro (-1.19 percent), there is no significant change to 2021. Find more key insights for the final consumption expenditure of households in countries like Belgium, Netherlands, and Slovenia.

In the second quarter of 2024, spending on cloud IT infrastructure in Central and Eastern Europe (CEE) was around ** percent higher than in the corresponding period of the previous year. Throughout 2022 and in the first three quarters of 2023, the segment saw a negative growth rate due to the Russia-Ukraine war and subsequent consumer uncertainty when it came to spending.