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Alternative Data Market Size 2025-2029

The alternative data market size is valued to increase USD 60.32 billion, at a CAGR of 52.5% from 2024 to 2029. Increased availability and diversity of data sources will drive the alternative data market.

Major Market Trends & Insights

North America dominated the market and accounted for a 56% growth during the forecast period.
By Type - Credit and debit card transactions segment was valued at USD 228.40 billion in 2023
By End-user - BFSI segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 6.00 million
Market Future Opportunities: USD 60318.00 million
CAGR from 2024 to 2029 : 52.5%

Market Summary

The market represents a dynamic and rapidly expanding landscape, driven by the increasing availability and diversity of data sources. With the rise of alternative data-driven investment strategies, businesses and investors are increasingly relying on non-traditional data to gain a competitive edge. Core technologies, such as machine learning and natural language processing, are transforming the way alternative data is collected, analyzed, and utilized. Despite its potential, the market faces challenges related to data quality and standardization. According to a recent study, alternative data accounts for only 10% of the total data used in financial services, yet 45% of firms surveyed reported issues with data quality.
Service types, including data providers, data aggregators, and data analytics firms, are addressing these challenges by offering solutions to ensure data accuracy and reliability. Regional mentions, such as North America and Europe, are leading the adoption of alternative data, with Europe projected to grow at a significant rate due to increasing regulatory support for alternative data usage. The market's continuous evolution is influenced by various factors, including technological advancements, changing regulations, and emerging trends in data usage.

What will be the Size of the Alternative Data Market during the forecast period?

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How is the Alternative Data Market Segmented ?

The alternative data industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Credit and debit card transactions
  Social media
  Mobile application usage
  Web scrapped data
  Others


End-user

  BFSI
  IT and telecommunication
  Retail
  Others


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By Type Insights

The credit and debit card transactions segment is estimated to witness significant growth during the forecast period.

Alternative data derived from credit and debit card transactions plays a significant role in offering valuable insights for market analysts, financial institutions, and businesses. This data category is segmented into credit card and debit card transactions. Credit card transactions serve as a rich source of information on consumers' discretionary spending, revealing their luxury spending tendencies and credit management skills. Debit card transactions, on the other hand, shed light on essential spending habits, budgeting strategies, and daily expenses, providing insights into consumers' practical needs and lifestyle choices. Market analysts and financial institutions utilize this data to enhance their strategies and customer experiences.

Natural language processing (NLP) and sentiment analysis tools help extract valuable insights from this data. Anomaly detection systems enable the identification of unusual spending patterns, while data validation techniques ensure data accuracy. Risk management frameworks and hypothesis testing methods are employed to assess potential risks and opportunities. Data visualization dashboards and machine learning models facilitate data exploration and trend analysis. Data quality metrics and signal processing methods ensure data reliability and accuracy. Data governance policies and real-time data streams enable timely access to data. Time series forecasting, clustering techniques, and high-frequency data analysis provide insights into trends and patterns.

Model training datasets and model evaluation metrics are essential for model development and performance assessment. Data security protocols are crucial to protect sensitive financial information. Economic indicators and compliance regulations play a role in the context of this market. Unstructured data analysis, data cleansing pipelines, and statistical significance are essential for deriving meaningful insights from this data. New

Unlock the power of alternative data! Explore the booming Alternative Data Services market, projected to reach $32 billion by 2033. Discover key trends, leading companies, and regional insights in this comprehensive market analysis. Learn how alternative data is transforming investment strategies and business decisions across BFSI, retail, and other industries.

Alternative Data Market size was valued at USD 16.13 Billion in 2024 and is projected to reach USD 408.72 Billion by 2031, growing at a CAGR of 54.92% from 2024 to 2031.

Global Alternative Data Market Drivers

Growing Need for Alpha Generation: Investors are continuously looking for fresh sources of alpha, or excess returns over a benchmark, in the fiercely competitive financial markets. Insights from alternative data are distinct from those from traditional sources, which helps investors spot opportunities and obtain a competitive advantage. Technological Developments: The mass gathering and examination of alternative data has been made easier by technological developments, especially in fields like artificial intelligence, machine learning, and big data analytics. These technologies improve the value proposition of alternative data for investors by enabling complex data processing, pattern detection, and predictive modeling. Proliferation of Data Sources: Beyond traditional financial and economic indicators, there is a proliferation of data sources due to the internet and digital technology. Web traffic, satellite imagery, social media feeds, consumer transactions, and sensor data are just a few examples of the many sources that make up alternative data, which offers deep and varied insights into a number of fields and industries. Regulatory Environment: The gathering, storing, and use of alternative data may be affected by changes in regulations, such as the General Data Protection Regulation (GDPR) of the European Union and other comparable data protection legislation across the globe. Adherence to regulatory mandates is crucial for alternative data providers and consumers, as it molds the market environment and impacts data procurement tactics.

Explore the booming Alternative Data Platform market, driven by advanced analytics and diverse data sources. Discover key insights, market size projections, and growth drivers shaping investment strategies across BFSI, IT, and retail sectors from 2025-2033.

The Alternative Data Vendor market is experiencing robust growth, driven by the increasing need for enhanced investment strategies and improved business decision-making across diverse sectors. The market's expansion is fueled by the rising adoption of alternative data sources like credit card transactions, web data, and sentiment analysis, which offer valuable insights unavailable through traditional methods. This trend is particularly prominent in the BFSI (Banking, Financial Services, and Insurance) and IT & Telecommunications sectors, where the demand for real-time, granular data is paramount. The market is witnessing a shift towards sophisticated analytical tools and platforms, allowing businesses to effectively process and leverage alternative data for more accurate forecasting and risk management. Leading players are constantly innovating to enhance data quality, improve accessibility, and expand their data offerings to meet the evolving needs of clients. While regulatory hurdles and data privacy concerns present some restraints, the overall market outlook remains optimistic, projecting a continued strong growth trajectory for the foreseeable future. We estimate the market size in 2025 to be approximately $8 billion, based on reported market sizes and growth rates for similar data analytics markets. This will likely expand due to the increasing adoption of AI and machine learning, further unlocking the potential of alternative data and driving market expansion beyond 2033. The market is segmented by application (BFSI, Industrial, IT & Telecommunications, Retail & Logistics, Other) and data type (Credit Card Transactions, Consultants, Web Data and Web Traffic, Sentiment and Public Data, Other). North America currently holds the largest market share, followed by Europe and Asia Pacific. This is attributable to the high concentration of established financial institutions and tech companies in these regions, along with a robust regulatory framework encouraging innovation while addressing data privacy concerns. However, emerging markets in Asia Pacific are witnessing rapid growth, presenting significant opportunities for alternative data vendors. The competitive landscape is characterized by both established players and emerging startups, leading to a dynamic and innovative market environment. Continuous advancements in data analytics, along with increasing adoption of cloud-based solutions, are further propelling the market's expansion and providing alternative data vendors with a wider reach and scalability.

Discover the booming Alternative Data Provider market, projected to reach [estimated 2033 value] by 2033 with a 9% CAGR. This comprehensive analysis explores market drivers, trends, restraints, key players (Preqin, Dataminr, etc.), and regional insights. Learn about the potential of alternative data in BFSI, retail, and more.

The Alternative Data Solutions market is booming, projected to reach $1557.8 million by 2025 with a 9.2% CAGR. This in-depth analysis explores market drivers, trends, restraints, key players (like Equifax & Quandl), and regional breakdowns. Discover the growth potential in BFSI, retail, and more!

Discover the explosive growth of the Alternative Data market, projected to reach $34.4 billion by 2033 with a 20% CAGR. This in-depth analysis explores key drivers, trends, and restraints, covering segments like BFSI, Retail, and IT, and top companies shaping this lucrative sector. Learn about regional market shares and data types including credit card transactions, web traffic, and sentiment analysis.

Explore the booming Alternative Data Solution market, driven by BFSI, retail, and tech. Discover key insights, market size projections, CAGR of 8%, and regional growth trends.

Alternative Data Platform Market Outlook

According to our latest research, the global alternative data platform market size reached USD 7.2 billion in 2024, driven by the surging demand for actionable insights across industries. The market is experiencing robust expansion, recording a CAGR of 20.7% from 2025 to 2033. By 2033, the market is projected to attain a value of USD 46.1 billion, reflecting the growing adoption of alternative data sources for advanced analytics and decision-making. The primary growth factor for this sector is the increasing reliance on non-traditional data streams to gain a competitive edge in financial services, retail, and other verticals.

The exponential growth of the alternative data platform market is primarily fueled by the rising appetite for data-driven decision-making across various sectors. Organizations are increasingly leveraging alternative data streams such as credit and debit card transactions, web scraping, and social sentiment analysis to supplement traditional data sources. This shift is particularly evident in the financial services industry, where hedge funds, asset managers, and investment banks seek to gain early insights into market trends and consumer behavior. The proliferation of big data technologies and advancements in artificial intelligence (AI) and machine learning (ML) further empower businesses to extract actionable intelligence from vast and unstructured data sets, accelerating market growth.

Another significant growth driver is the expanding digital footprint of consumers and enterprises. As individuals engage more with digital platforms—ranging from e-commerce websites to mobile applications—the volume and variety of alternative data continue to multiply. Companies are capitalizing on this data deluge to refine customer segmentation, enhance risk assessment, and personalize product offerings. Additionally, the integration of geospatial and satellite data is opening new avenues for industries such as agriculture, logistics, and real estate, enabling more precise forecasting and operational planning. The convergence of these diverse data sources on unified platforms is making alternative data increasingly accessible and valuable to a broader range of end-users.

The regulatory landscape is also evolving to accommodate the growing use of alternative data. Governments and regulatory bodies are introducing guidelines to ensure data privacy, security, and ethical usage, particularly in sensitive sectors like finance and healthcare. While these regulations present compliance challenges, they are also fostering trust and transparency, which in turn are encouraging more organizations to adopt alternative data platforms. Furthermore, the emergence of cloud-based deployment models is reducing the barriers to entry for small and medium-sized enterprises (SMEs), democratizing access to sophisticated analytics tools and fueling market expansion across regions.

Regionally, North America holds the largest share of the alternative data platform market, underpinned by the presence of leading technology providers and the early adoption of advanced analytics solutions. Europe is witnessing substantial growth, driven by stringent data regulations and a mature financial ecosystem. The Asia Pacific region is emerging as the fastest-growing market, propelled by rapid digitalization, expanding e-commerce sectors, and increasing investments in AI and big data analytics. Latin America and the Middle East & Africa are also showing promising potential, albeit at a relatively nascent stage, as organizations in these regions begin to recognize the strategic value of alternative data in shaping business outcomes.

Data Type Analysis

The data type segment forms the backbone of the alternative data platform market, encompassing a diverse array of sources such as credit and debit card transactions, web scraping, social and sentiment data, satellite and geospatial data, mobile application usage, and others. Among these, credit and debit card transactions have emerged as a pivotal data type, offering near real-time insights into consumer spending patterns and macroeconomic trends. Financial institutions, retail chains, and market analysts are increasingly relying on this data to forecast sales, detect anomalies, and optimize inventory management. The granularity and frequency of transaction data make it an indispensable tool for high-frequency trading and portfolio management,

Alternative Data Platform Market Outlook

According to our latest research, the global Alternative Data Platform market size reached USD 6.2 billion in 2024, reflecting robust expansion as enterprises increasingly leverage unconventional data sources for strategic decision-making. The market is projected to grow at a CAGR of 21.8% from 2025 to 2033, reaching a forecasted value of USD 44.2 billion by 2033. This aggressive growth trajectory is primarily driven by the escalating adoption of data-driven investment strategies, the proliferation of digital transactions, and the rapid evolution of data analytics technologies across various sectors. As per the latest research, the convergence of big data analytics, artificial intelligence, and alternative data sources is fundamentally transforming how organizations extract actionable insights and gain competitive advantages in their respective industries.

One of the primary growth factors for the Alternative Data Platform market is the increasing demand for real-time, granular insights that traditional data sources often fail to provide. Financial institutions, investment funds, and corporates are increasingly turning to alternative data—such as credit card transactions, social sentiment, and geolocation data—to uncover hidden patterns, predict market trends, and enhance risk assessment. The growing sophistication of alternative data analytics platforms, which now offer advanced machine learning and natural language processing capabilities, allows organizations to process vast and diverse datasets seamlessly. This, in turn, leads to better-informed investment decisions, improved operational efficiency, and a heightened ability to respond to rapidly changing market dynamics.

Another significant driver fueling the growth of the Alternative Data Platform market is the expansion of digital infrastructure and the exponential increase in data generation from both structured and unstructured sources. The proliferation of smartphones, IoT devices, and digital payment systems has led to an unprecedented surge in data volume and variety. Organizations across sectors such as retail, healthcare, and logistics are increasingly harnessing alternative data to optimize supply chains, personalize customer experiences, and monitor real-time events. Additionally, the integration of satellite imagery and weather data into alternative data platforms is opening new avenues for predictive analytics in sectors like agriculture and insurance. The ability to aggregate, cleanse, and analyze these diverse data streams in near real-time is a key competitive differentiator, further propelling market growth.

Regulatory developments and the evolving data privacy landscape also play a pivotal role in shaping the Alternative Data Platform market. While regulatory scrutiny around data usage and privacy has intensified, especially in regions like Europe and North America, it has also led to the development of more secure, compliant, and transparent data platforms. Companies are investing heavily in data governance frameworks and privacy-enhancing technologies to ensure adherence to regulations such as GDPR and CCPA. This focus on compliance has fostered greater trust among stakeholders and encouraged broader adoption of alternative data solutions. As a result, the market is witnessing increased participation from traditional enterprises alongside fintechs and hedge funds, further broadening its scope and impact.

In the realm of financial services, Swap Data Reporting Solutions have become increasingly vital. These solutions enable financial institutions to comply with regulatory requirements by providing accurate and timely reporting of swap transactions. As the regulatory landscape continues to evolve, the demand for robust swap data reporting solutions is growing, ensuring transparency and reducing systemic risk in the derivatives market. By leveraging advanced technologies, these solutions facilitate the seamless aggregation and reporting of swap data, enabling firms to meet compliance obligations efficiently. The integration of swap data reporting solutions into alternative data platforms is enhancing the ability of financial institutions to manage risk, optimize trading strategies, and maintain regulatory compliance, thereby driving further growth in the market.

From a regional perspective, Nort

The Alternative Data market is booming, projected to reach $75B by 2033 with a 25% CAGR. This in-depth analysis explores key trends, drivers, restraints, and top players in the industry, including BFSI, retail, and logistics applications. Discover how alternative data is transforming investment strategies and business decision-making.

This statistic shows the alternative finance market growth in the Central and Eastern European countries from 2013 to 2015. In 2013 the market size was estimated at 11 million euros. By 2015, it had increased to a value of 89 million euros.

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Alternative Finance Market Size 2024-2028

The alternative finance market size is estimated to increase by USD 64.3 billion at a CAGR of 7.44% between 2023 and 2028. The key factor driving the market forward is the potential for higher returns for investors. Alternative finance channels offer significantly greater returns compared to traditional investment options like fixed deposits (FDs) or government bonds from conventional financial institutions. Another important contributor to market growth is the rapid expansion in the APAC region and the increasing focus on structured finance. Alternative finance platforms, such as P2P lending, crowdfunding, and invoice trading, are gaining traction in APAC, driven by the presence of numerous small and medium-sized enterprises (SMEs).

What will be the Size of the Alternative Finance Market During the Forecast Period?

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Alternative Finance Market Segmentation

The alternative finance market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in 'USD Billion' for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

Type Outlook 

  P2P lending
  Crowdfunding
  Invoice trading





End-User Outlook

  Individual
  Organization





Region Outlook

  North America

    The U.S.
    Canada





  Europe

    The U.K.
    Germany
    France
    Rest of Europe





  APAC

    China
    India


  South America

    Chile
    Argentina
    Brazil





  Middle East & Africa

    Saudi Arabia
    South Africa
    Rest of the Middle East & Africa

By Type

The alternative financing market share growth in the segment of P2P lending will be significant during the forecast period. The P2P consumer lending sub-segment holds a major share of the P2P lending segment due to the growth in the number of online consumer lending platforms and the increasing use of technology in financial transactions. Some popular P2P lending platforms include LendingClub, Zopa, Bondora Capital, Prosper Marketplace, and Upstart Network. However, P2P lending is associated with a high risk of defaults as the loans are unsecured. Therefore, large investors usually maintain a spread portfolio of their investments. P2P lending is also associated with challenges such as platform failures, the risk of fraud, hacking, and data theft. These factors are expected to augment the demand of the P2P lending segment hence driving the growth of the market in focus during the forecast period.

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The P2P lending segment was valued at USD 123.70 billion in 2018. In this segment, P2P lending is similar to credit obtained from financial institutions. However, the funds are raised from one or more independent investors. P2P borrowers must make weekly or monthly repayments of the principal amount with interest. P2P lending is usually carried out through online platforms. Investors directly select businesses to fund, or the lending platforms provide the terms of credit. Some variations in the model allow investors to bid on loan amounts and interest rates through an online auction. P2P lending is popular among individual borrowers and SMEs, as small to medium-scale loans can be obtained easily. Several individuals opt for P2P loans for debt consolidation, which allows them to pay debts accrued from credit cards or loans from financial institutions.

By Region

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North America is estimated to contribute 70% to the global alternative financing market during the forecast period. Technavio's analysts have elaborately explained the regional market growth and trends that shape the market during the forecast period. The growth of P2P lending and crowdfunding has increased significantly in North America. The increasing number of students, growing awareness about clearing personal debt, rising Internet penetration, technological advances, the rise of online trading platforms and finance platforms, and the presence of prominent companies are the major factors driving the market in North America. The number of SMEs has grown significantly in North America. Therefore, a growing number of SMEs in this region are boosting the growth in North America.

Alternative Finance Market Dynamics

The market is reshaping the landscape traditionally dominated by conventional big banks and regulated banks. Instead of relying solely on traditional finance systems, entrepreneurs and investors are increasingly turning to alternative lenders and innovative financial services solutions. Online lenders offer streamlined access to capital, while reward-based crowdfunding and equity-based crowdfunding present opportunities for fun

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Alternative Data via Payroll Connectivity Market Outlook

According to our latest research, the global Alternative Data via Payroll Connectivity market size reached USD 1.42 billion in 2024, driven by the rapid digitalization of financial services and the increasing demand for real-time, accurate income and employment verification. The market is projected to expand at a robust CAGR of 18.1% during the forecast period, with the market size expected to reach USD 6.13 billion by 2033. The primary growth factor fueling this expansion is the rising adoption of alternative data sources among financial institutions and fintech firms to enhance risk assessment, improve customer onboarding, and streamline lending processes.

The integration of payroll connectivity has revolutionized the alternative data landscape by providing direct, consent-based access to consumers' employment and income information. This direct access significantly reduces the risk of fraud and inaccuracies, which have traditionally plagued manual verification processes. The proliferation of digital banking and the surge in online lending platforms have further amplified the need for seamless, automated verification tools. As regulatory scrutiny increases and consumers demand faster, more transparent financial services, organizations are turning to payroll connectivity solutions to gain a competitive edge. The convergence of open banking initiatives and the evolution of application programming interfaces (APIs) have also played a pivotal role in facilitating secure, scalable payroll data integrations, thereby fostering market growth.

Another significant growth driver is the expanding use of alternative data for credit risk assessment and fraud detection. Financial institutions and fintech companies are leveraging payroll connectivity to access a broader spectrum of data points, enabling more accurate creditworthiness evaluations, especially for thin-file or underbanked consumers. The ability to validate employment status and income in real time not only accelerates decision-making but also reduces operational costs associated with manual verifications. This capability is particularly valuable in emerging markets where traditional credit data is limited or unreliable. With the increasing sophistication of fraud tactics, payroll connectivity offers an additional layer of security by ensuring that the data used for verification is both current and consented, minimizing the risk of identity theft and synthetic fraud.

The competitive landscape is further shaped by the growing collaboration between payroll providers, fintech startups, and traditional financial institutions. Strategic partnerships and investments in technological infrastructure are enabling market players to broaden their service offerings and enhance data coverage. The rise of embedded finance and the integration of payroll connectivity into digital wallets, neobanks, and insurance platforms are creating new revenue streams and use cases. Furthermore, regulatory developments supporting consumer data rights and privacy are encouraging innovation while ensuring compliance, thus sustaining market momentum. The increasing emphasis on financial inclusion and the democratization of credit access are expected to drive further adoption of alternative data via payroll connectivity solutions globally.

Regionally, North America continues to dominate the Alternative Data via Payroll Connectivity market, accounting for the largest revenue share in 2024, followed by Europe and Asia Pacific. The high adoption rate of digital financial services, a mature fintech ecosystem, and robust regulatory frameworks contribute to the region's leadership. Europe is witnessing rapid growth, propelled by open banking regulations and a surge in fintech investments, while Asia Pacific is emerging as a lucrative market due to the expanding digital economy and increasing demand for alternative credit assessment tools. Latin America and the Middle East & Africa are also showing promising growth trajectories, driven by financial inclusion initiatives and the rising penetration of digital banking services.

Data Type Analysis

The Data Type segment within the Alternative Data via Payroll Connectivity market is critical in determining how financial institutions, insurers, and fintechs leverage payroll data for diverse applications. Income Verification remains the most widely adopted data type, as it directly sup

Discover the latest market trends and insights into the $4.74 trillion hedge fund industry. Explore growth projections, key strategies, top players, and regional analysis for 2025-2033. Learn about the driving forces and challenges shaping this dynamic sector. Recent developments include: November 2022: BlackRock Alternatives (BlackRock), through a fund managed by its diversified infrastructure business, agreed to acquire Jupiter Power LLC (Jupiter). Jupiter Power is a leading United States operator and developer of stand-alone, utility-scale battery energy storage systems., August 2022: Two Sigma acquired Hivemind Software. which combined automation and distributed human intelligence to distill semi- and unstructured data sources into high-quality, machine-readable data sets.. Key drivers for this market are: Emerging Demand for Smaller or Newer Fund Managers, Recovering Performance of Existing Hedge Funds. Potential restraints include: Emerging Demand for Smaller or Newer Fund Managers, Recovering Performance of Existing Hedge Funds. Notable trends are: Investments in Digital Assets is Driving the Market.

Discover the booming Alternative Data Vendor market! This comprehensive analysis reveals key trends, growth drivers, and leading companies shaping this $15B+ sector. Explore market segmentation, regional insights, and future projections for 2025-2033. Learn how alternative data fuels investment decisions and business intelligence.

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE Vision Europe includes consumer transaction data on 6.7M+ credit cards, debit cards, direct debit accounts, and direct transfer accounts, including 5.3M+ active monthly users. Capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 5K+ merchants, 3K+ brands mapped to 600 global parent companies (500 publicly traded), and deep geographic breakouts with demographic breakouts coming soon for UK. Brick & mortar and ecommerce direct-to-consumer sales are recorded on transaction date and purchase data is available for most companies as early as 5 days post-swipe.

Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as: • Apparel, Accessories, & Footwear • Automotive • Beauty • Commercial – Hardlines • Convenience / Drug / Diet • Department Stores • Discount / Club • Education • Electronics / Software • Financial Services • Full-Service Restaurants • Grocery • Ground Transportation • Health Products & Services • Home & Garden • Insurance • Leisure & Recreation • Limited-Service Restaurants • Luxury • Miscellaneous Services • Online Retail – Broadlines • Other Specialty Retail • Pet Products & Services • Sporting Goods, Hobby, Toy & Game • Telecom & Media • Travel

Private equity and venture capital firms can leverage insights from CE’s synthetic data to assess investment opportunities, while consumer insights teams and retailers can gain visibility into transaction data’s potential for competitive analysis, shopper behavior, and market intelligence.

CE Vision Benefits • Discover new competitors • Compare sales, average ticket & transactions across competition • Evaluate demographic and geographic drivers of growth • Assess customer loyalty • Explore granularity by geos • Benchmark market share vs. competition • Analyze business performance with advanced cross-cut queries

Corporate researchers and consumer insights teams use CE Vision for:

Corporate Strategy Use Cases • Ecommerce vs. brick & mortar trends • Real estate opportunities • Economic spending shifts

Marketing & Consumer Insights • Total addressable market view • Competitive threats & opportunities • Cross-shopping trends for new partnerships • Demo and geo growth drivers • Customer loyalty & retention

Investor Relations • Shareholder perspective on brand vs. competition • Real-time market intelligence • M&A opportunities

Most popular use cases for private equity and venture capital firms include: • Deal Sourcing • Live Diligences • Portfolio Monitoring