According to Cognitive Market Research, the global B2B Food and Beverages E commerce market size is USD 225141.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 16.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 90056.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 67542.36 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 51782.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 18.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 11257.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 4502.82 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.9% from 2024 to 2031.
The Supermarkets/hypermarkets held the highest B2B Food and Beverages E commerce market revenue share in 2024.

Market Dynamics of B2B Food and Beverages E commerce Market

Key Drivers for B2B Food and Beverages E commerce Market

Improved Operational Efficiency & Reduced Costs to Increase the Demand Globally

Within the B2B food and beverage industry, speed and efficiency are critical due to the intense competition and limited shelf lives of many items. A B2B ecommerce channel offers many opportunities for improved efficiencies. One benefit is that it expedites the ordering process for customers, enabling them to place an order with only a few clicks. Additionally, automating through an e-commerce platform lowers the possibility of human errors from your sales force, which frequently sour ties with customers. Automation also reduces the cost of processing orders and simplifies administrative work. Because B2B ecommerce offers lower operating costs, this enables enterprises to sell to smaller, traditionally less profitable clients, thereby gaining more market share.

Technological Advancement to Propel Market Growth

The newest technologies that are assisting organizations in automating procedures, gaining deeper insights into customer behavior, boosting operations, and improving customer experience are artificial intelligence (AI), machine learning (ML), and the Internet of Things (IoT). Furthermore, in a setting where competition is escalating, businesses are placing a premium on economy and productivity. By reducing human labor, automating processes, and enhancing supply chain operations, it is anticipated that the tools and solutions offered by B2B e-commerce platforms would encourage market expansion.

Restraint Factor for the B2B Food and Beverages E commerce Market

Complex Supply Chain and Trust Issue to Limit the Sales

The supply chain for food and beverages can be complicated because it involves several parties, perishable goods, and strict regulations. Keeping up with this complexity in an online setting poses logistical, inventory, and quality control issues, also boost market growth. Furthermore, in the food and beverage sector, guaranteeing product quality, safety, and authenticity is essential. In an online marketplace, building confidence between customers and sellers may be difficult, especially when dealing with perishable and delicate items like food and drink.

Impact of Covid-19 on the B2B Food and Beverages E commerce Market

The COVID-19 pandemic has changed industry dynamics and accelerated digital transformation, having a significant impact on the B2B food and beverage e-commerce business. A faster adoption of online procurement solutions has been spurred by the epidemic among enterprises in the food and beverage industry. Businesses now have to go into digital channels to acquire materials, goods, and services because of lockdowns, social distancing policies, and interruptions to traditional supply chains. B2B food and beverage procurement habits have also been impacted by the pandemic's alteration in consumer behavior, which includes a rise in the desire for home delivery and internet shopping. By increasing their online presence, investing in e-commerce capabilities, and providing ...

The B2B foodservice market, encompassing the supply of food products to restaurants, hotels, and other food establishments, is a dynamic and substantial sector. While the exact market size for 2025 is not provided, considering a plausible CAGR of 5% (a reasonable estimate based on global foodservice growth trends) and assuming a 2019 market size of $500 billion (a conservative estimate given the size of the global food industry), we can project a 2025 market size exceeding $600 billion. This substantial market exhibits consistent growth fueled by several key drivers. The increasing prevalence of restaurant chains and the rise of quick-service restaurants (QSRs) significantly contribute to demand. Furthermore, evolving consumer preferences towards diverse cuisines and convenient dining experiences create opportunities for specialized food suppliers. The rise of food delivery apps and online ordering platforms also directly impacts B2B food supply chains. Segmentation within this market is substantial; the fresh food segment is predicted to remain larger than processed foods, although processed foods may show a relatively higher CAGR due to increasing demand for convenience and cost-effectiveness. The restaurant segment dominates application-based segmentation, followed by hotels and other institutional food services. Market restraints include fluctuating food prices, supply chain disruptions (as demonstrated in recent years), and the increasing need for food safety and traceability. However, technological advancements, such as improved cold chain logistics and advanced food processing technologies, are mitigating these challenges. The geographic distribution reflects global trends, with North America and Europe maintaining significant market shares, although Asia-Pacific shows strong growth potential fueled by rapid economic development and changing dietary habits in regions like India and China. Companies like Domino's, Grubhub, and others listed, play key roles in this market, both as direct consumers of B2B food products and as significant influencers of market trends. Given the substantial market size, robust growth projections, and dynamic nature of the foodservice industry, the B2B food supply chain is poised for continued expansion in the coming decade, presenting lucrative investment and growth opportunities.

Europe B2b Sports Nutrition Market is projected to grow around USAD 3.6 billion by 2031, at a CAGR of 13.2% during the forecast period.

Europe E-commerce Market size was valued at USD 884.80 Billion in 2024 and is projected to reach USD 2190.99 Billion by 2032, growing at a CAGR of 10.6% from 2026 to 2032.

Europe E-commerce Market Drivers

Increasing Internet and Smartphone Penetration: High internet and smartphone penetration rates across Europe provide a large and growing customer base for online shopping. Changing Consumer Behavior: Consumers are increasingly comfortable with online shopping, drawn by convenience, wider product selection, and competitive pricing. The rise of mobile commerce (m-commerce) further fuels this trend. Growth of Cross-Border E-commerce: The EU's single market facilitates cross-border e-commerce, allowing consumers to shop from retailers across Europe. This expands market reach for businesses and offers consumers greater choice. Technological Advancements: Improvements in payment systems, logistics, and delivery services are enhancing the online shopping experience. Artificial intelligence (AI) and personalization technologies are also driving sales. Rise of Social Commerce: Social media platforms are increasingly used for product discovery and purchases, driving the growth of social commerce. Pandemic-Driven Shift: The COVID-19 pandemic accelerated the adoption of e-commerce, as lockdowns and social distancing measures pushed consumers to shop online.

Discover the booming B2B foodservice market! This comprehensive analysis reveals key trends, growth drivers, and regional insights for 2025-2033, including projections for market size, CAGR, and major players like Domino's and Grubhub. Explore the opportunities and challenges in supplying restaurants and hotels.

The Europe Plant-Based Food And Beverages Market has witnessed substantial growth driven by shifting consumer preferences towards sustainable and healthier alternatives. According to the European Plant-based Foods Association (EPBA), increased environmental sustainability and animal welfare awareness have significantly contributed to market expansion. Thus, the robust demand for plant-based alternatives propelled the market size, reaching USD 5.3 Billion in 2024 to achieve a projected valuation of USD 11.8 Billion by 2032.The accelerating innovation in product development and taste profiles, coupled with expanding retail distribution networks across Europe, has substantially enhanced market accessibility. The continuous product innovation and growing retail penetration enable the Europe Plant-Based Food And Beverages Market to grow at a CAGR of 10.5% from 2026 to 2032.

The Europe Pulses market is set to grow from an estimated USD 19,705.9 million in 2025 to USD 30,602.6 million by 2035, with a compound annual growth rate (CAGR) of 4.5% during the forecast period from 2025 to 2035.

Attributes	Value
Estimated Europe Industry Size (2025E)	USD 19,705.9 million
Projected Europe Value (2035F)	USD 30,602.6 million
Value-based CAGR (2025 to 2035)	4.5%

Semi-Annual Market Update for the Pulses Market in Europe

Particular	Value CAGR
H1 2024	1.3% (2024 to 2034)
H2 2024	2.5% (2024 to 2034)
H1 2025	3.7% (2025 to 2035)
H2 2025	5.0% (2025 to 2035)

Country-wise Insights

Countries	Market Share (%)
Germany	15%
Spain	20%
UK	10%
France	30%
Other Countries	5%

An analysis of Europe Pulses Categories by Product Type and End-Use Application Type

Main Segment	Market Share (%)
Product Type (Chickpeas and Lentils)	70%
Remaining segments	30%

Main Segment	Market Share (%)
Application Type (B2B and Household Retail Sectors)	80%
Remaining segments	20%

Market Concentration

Manufacturer	Market Share (%)
Dahlia Foods	20%
Pulses Canada	18%
Eurostar Commodities	15%
The Hain Celestial Group	12%
Bertie’s Bites	10%
Others	12%

The booming B2B fresh food supply services market is projected for significant growth through 2033, driven by e-commerce expansion, consumer demand for fresh produce, and technological advancements in cold chain logistics. This comprehensive market analysis explores key trends, challenges, and opportunities across regions, applications, and leading companies.

Explore the burgeoning Ready to Cook (RTC) food market, projected to reach USD 3,721 million by 2025 with a 5.9% CAGR. Discover key drivers, emerging trends, and dominant segments like Meat & Poultry and Cereal Based Foods.

Snapshot img

Clean Label Ingredients Market Size 2024-2028

The clean label ingredients market size is forecast to increase by USD 16.84 billion, at a CAGR of 7.08% between 2023 and 2028. The market is witnessing significant growth due to the increasing demand for herbs, spices, natural extracts, and plant-based ingredients in the food industry. Health-conscious consumers are increasingly preferring clean-label products made from organically sourced ingredients, driving market growth. The trend towards organic food and vegan foods is further fueling market expansion. However, challenges such as maintaining product stability and the shelf life of these ingredients remain a concern. Ready-to-eat meals, in particular, require effective solutions to ensure the longevity of natural and plant-based ingredients without compromising their nutritional value. The market is expected to continue its growth trajectory, with new product launches and innovations in clean-label solutions playing a key role.

Request Free Sample

The market is witnessing significant growth due to increasing consumer preferences for natural and minimally processed food products. This trend is driving the demand for clean label ingredients, which are free from artificial additives and preservatives. Companies like Ingredion (US) are responding to this trend by offering a wide range of clean label ingredients, including plant-based additives and fiber-rich additives. Consumers, particularly parents, are increasingly seeking natural alternatives to artificial ingredients. Natural ingredients such as herbs, spices, and natural extracts are gaining popularity as clean label replacements for artificial flavors and colors. The demand for clean label ingredients is not limited to the B2C sector alone, but is also growing in the B2B sector, with food manufacturers and processors seeking to offer clean label options to their customers.

Clean energy and plant-based ingredients are also gaining traction in the market. Vegen Foods, for instance, offers a range of clean label plant-based protein powders, while Honest Organic Kids caters to the growing demand for clean label ingredients in the children's food market. The focus on shelf-life and functionalities of clean label ingredients is also a key consideration for manufacturers, as they strive to offer products that meet consumer expectations for taste, texture, and convenience.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Application

  Beverages
  Bakery and confectionery
  Sauce and condiment
  Dairy products
  Others


Geography

  North America

    US


  APAC

    China
    Japan


  Europe

    Germany
    France


  South America



  Middle East and Africa

By Application Insights

The beverages segment is estimated to witness significant growth during the forecast period. The market has experienced significant growth as consumers prioritize transparency and natural alternatives in their food choices. This trend is particularly noticeable in the beverage industry, where concerns over high sugar content and artificial ingredients in carbonated beverages and juices have led to decreased consumption among health-conscious individuals. In response, brands are focusing on revitalizing product formulations with natural and nutritious ingredients. Acerola powder, for instance, is a popular clean label ingredient due to its high vitamin C content and natural sour taste. Middle class consumers, in particular, are driving this demand for clean label ingredients as they prioritize food safety and seek out food technology that aligns with their values.

Companies like Ingredion are capitalizing on this trend by offering B2B and B2C solutions that cater to this market. The agricultural abundance of natural ingredients also supports the growth of this market, as food producers seek to meet the increasing demand for clean label products. As consumers become more attuned to food formulation, the demand for clean label ingredients is expected to continue growing. Clean energy and sustainable production methods are also becoming important considerations for consumers, further expanding the scope of the market. Overall, the market for clean label ingredients is poised for continued growth as consumers prioritize transparency, natural alternatives, and food safety in their food choices.

Get a glance at the market share of various segments Request Free Sample

The beverages segment was valued at USD 8.48 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

North America is estimated to contribute 51% to the growth of the global market during the forecast period. Technavio's analysts have ela

The Europe E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More), and Country. The Market Forecasts are Provided in Terms of Value (USD).

BASE YEAR	2024
HISTORICAL DATA	2019 - 2023
REGIONS COVERED	North America, Europe, APAC, South America, MEA
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
MARKET SIZE 2024	36.1(USD Billion)
MARKET SIZE 2025	38.2(USD Billion)
MARKET SIZE 2035	68.3(USD Billion)
SEGMENTS COVERED	Industry Type, Franchise Model, Service Type, Target Market, Regional
COUNTRIES COVERED	US, Canada, Germany, UK, France, Russia, Italy, Spain, Rest of Europe, China, India, Japan, South Korea, Malaysia, Thailand, Indonesia, Rest of APAC, Brazil, Mexico, Argentina, Rest of South America, GCC, South Africa, Rest of MEA
KEY MARKET DYNAMICS	Growing demand for franchising, Increasing digital marketing adoption, Expansion of franchise networks, Need for operational efficiency, Diversification of product offerings
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	ManpowerGroup, Accenture, Randstad, Wipro, Robert Half, Infosys, Capgemini, Hays, Heidrick & Struggles, Kelly Services, Adecco, Tata Consultancy Services, Cognizant, HCL Technologies, Tech Mahindra, Allegis Group
MARKET FORECAST PERIOD	2025 - 2035
KEY MARKET OPPORTUNITIES	Emerging markets expansion, Digital transformation services, Innovative franchise models, Sustainable business practices, Partnerships with technology providers
COMPOUND ANNUAL GROWTH RATE (CAGR)	5.9% (2025 - 2035)

Europe Packaging Automation Market size was valued at USD 74.2 Billion in 2024 and is projected to reach USD 136.7 Billion by 2032, growing at a CAGR of 8.2% during the forecast period 2026-2032.

Europe Packaging Automation Market Drivers

1. Growing Need for Shelf-Stable and Convenient Foods The usage of long-shelf-life products and ready-to-eat (RTE) meals has increased as a result of urbanization and fast-paced lives. These demands are met by canned meals, which are a favorite among European customers due to their ease of preparation and long shelf life. ​

2. A focus on recycling and sustainability The need for recyclable packaging has increased due to environmental concerns. Metal cans support Europe's sustainability objectives because they can be recycled indefinitely without losing quality. This trend is further boosted by legislative support for environmentally friendly and BPA-free packaging.

BASE YEAR	2024
HISTORICAL DATA	2019 - 2023
REGIONS COVERED	North America, Europe, APAC, South America, MEA
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
MARKET SIZE 2024	9.95(USD Billion)
MARKET SIZE 2025	10.27(USD Billion)
MARKET SIZE 2035	14.0(USD Billion)
SEGMENTS COVERED	Application, Product Type, Form, End Use, Regional
COUNTRIES COVERED	US, Canada, Germany, UK, France, Russia, Italy, Spain, Rest of Europe, China, India, Japan, South Korea, Malaysia, Thailand, Indonesia, Rest of APAC, Brazil, Mexico, Argentina, Rest of South America, GCC, South Africa, Rest of MEA
KEY MARKET DYNAMICS	increasing health consciousness, growing demand for natural ingredients, expansion of food and beverage industries, cost efficiency in production, rising trend of premium products
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	SensoryEffects, H.J. Heinz Company, Dole Food Company, PepsiCo, CocaCola Company, Archer Daniels Midland Company, Tree Top, Givaudan, Viva Beverages, Martinelli's Gold Medal, Tropicana Products, Welch's, Sunkist Growers, Sunburst Foods, Kraft Heinz Company, Ocean Spray Cranberries
MARKET FORECAST PERIOD	2025 - 2035
KEY MARKET OPPORTUNITIES	Health-conscious consumer demand, Growth in food service sector, Innovations in packaging solutions, Expansion into emerging markets, Increasing applications in functional beverages
COMPOUND ANNUAL GROWTH RATE (CAGR)	3.2% (2025 - 2035)

Discover the booming prepared vegetables and fruits market! This in-depth analysis reveals a $80 billion market in 2025, projected to grow at a 7% CAGR until 2033. Explore key trends, drivers, restraints, and leading companies shaping this dynamic sector. Learn about regional market shares and future growth opportunities.

Discover the booming natural tomato powder market! This comprehensive analysis reveals key trends, growth drivers, and leading companies shaping this $500 million (2025 est.) industry, projected to reach significant growth by 2033. Explore market segmentation, regional insights, and future opportunities.

Discover the booming fermented vegetables market! This comprehensive analysis reveals key trends, growth drivers, and leading companies in the industry, covering B2B & B2C segments, organic & conventional types, and regional market share projections through 2033. Learn about the health benefits driving this explosive market and its future potential.

The global vegetable purees ingredients market, valued at $58 million in 2025, is projected to experience robust growth, driven by a Compound Annual Growth Rate (CAGR) of 5.3% from 2025 to 2033. This expansion is fueled by several key factors. The increasing demand for convenient, healthy, and ready-to-eat meals is a significant driver, particularly within the burgeoning food processing and baby food sectors. Consumers are increasingly seeking natural and minimally processed ingredients, further boosting the demand for vegetable purees. The growth of the food service industry, including restaurants and catering services, also contributes to the market's expansion, as vegetable purees provide a cost-effective and versatile ingredient for a variety of dishes. Furthermore, the rising adoption of vegetable purees in various applications, such as soups, sauces, and baby food, broadens the market's reach and potential. The market segmentation, encompassing both single and mixed vegetable purees and targeting both business-to-business (B2B) and business-to-consumer (B2C) channels, reflects the diverse applications and consumer preferences driving growth. Significant regional variations are expected. North America and Europe are anticipated to hold substantial market shares, owing to established food processing industries and high consumer spending on convenient foods. However, the Asia-Pacific region is poised for significant growth, propelled by rising disposable incomes, increasing urbanization, and changing dietary preferences. Competitive dynamics are shaped by both large multinational corporations like Nestlé and Hain Celestial, leveraging their established distribution networks and brand recognition, and smaller, specialized companies focusing on niche markets or organic and sustainably sourced products. While challenges exist, including fluctuations in raw material prices and potential supply chain disruptions, the long-term outlook for the vegetable purees ingredients market remains positive, promising continued expansion throughout the forecast period.

The Europe Gift Card and Incentive Card Market is Segmented by Card Type (Open-Loop Card and Closed-Loop Card), by Format Type (Digital Card and Physical Card), by Consumer Type (Individual (B2C) and Corporate (B2B)), by Distribution Channel (Online and Offline), by Industry of Application (Food & Beverages, and More), and by Country (United Kingdom, Germany, and More). The Market Forecasts are Provided in Terms of Value (USD).

BASE YEAR	2024
HISTORICAL DATA	2019 - 2023
REGIONS COVERED	North America, Europe, APAC, South America, MEA
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
MARKET SIZE 2024	4.4(USD Billion)
MARKET SIZE 2025	5.16(USD Billion)
MARKET SIZE 2035	25.0(USD Billion)
SEGMENTS COVERED	Application, Deployment Model, End User, Industry, Regional
COUNTRIES COVERED	US, Canada, Germany, UK, France, Russia, Italy, Spain, Rest of Europe, China, India, Japan, South Korea, Malaysia, Thailand, Indonesia, Rest of APAC, Brazil, Mexico, Argentina, Rest of South America, GCC, South Africa, Rest of MEA
KEY MARKET DYNAMICS	Increased demand for personalized experiences, Growing adoption of API-driven architecture, Enhanced flexibility and scalability, Shift towards omnichannel strategies, Rising investment in e-commerce technology
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Zyro, Gatsby, Adobe, Vue Storefront, OroCommerce, CommerceTools, Fabric, Magento, Oracle, Shopware, SAP, BigCommerce, Elastic Path, Shopify, Salesforce, SaaSOptics
MARKET FORECAST PERIOD	2025 - 2035
KEY MARKET OPPORTUNITIES	Increased demand for personalized experiences, Growth of omnichannel retail strategies, Expansion of subscription-based models, Rising adoption of API-driven solutions, Enhanced focus on customer engagement tools
COMPOUND ANNUAL GROWTH RATE (CAGR)	17.1% (2025 - 2035)