The Europe baby food and infant formula market size reached USD 10.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 15.6 Billion by 2033, exhibiting a growth rate (CAGR) of 4.56% during 2025-2033.

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Baby Food And Infant Formula Market Size 2025-2029

The baby food and infant formula market size is forecast to increase by USD 46.89 billion, at a CAGR of 8.2% between 2024 and 2029.

Major Market Trends & Insights

APAC dominated the market and accounted for a 31% growth during the forecast period.
By the Product - Infant formula segment was valued at USD 38.40 billion in 2023
By the Type - Milk formula segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 94.69 billion
Market Future Opportunities: USD 46886.50 billion 
CAGR : 8.2%
APAC: Largest market in 2023

Market Summary

The market is a significant sector within the global food industry, witnessing continuous growth and evolution. According to recent market studies, the demand for baby food and infant formula is projected to expand at a steady pace, with a focus on organic and specialty formulas. The organic baby food segment is expected to witness notable growth due to increasing consumer awareness and preference for healthier options. Additionally, the market for specialty infant formulas, catering to specific dietary needs, is also gaining traction. Despite these positive trends, the market faces challenges such as stringent regulations and concerns over product safety.
For instance, the number of product recalls in the infant formula sector has increased in recent years, highlighting the need for enhanced quality control measures. Nevertheless, companies are investing in research and development to introduce innovative solutions, such as nutrient-dense, allergy-friendly, and sustainable formulas. These advancements underscore the dynamic nature of the market and its commitment to meeting the evolving needs of families and infants.

What will be the Size of the Baby Food And Infant Formula Market during the forecast period?

Explore market size, adoption trends, and growth potential for baby food and infant formula market Request Free Sample

The market exhibits a steady expansion, with current sales accounting for approximately 50% of the global market share in the infant nutrition sector. Looking ahead, this segment is projected to witness a growth rate of around 4% yearly. Notably, the demand for organic and allergy-friendly options is on the rise, with these categories accounting for nearly a third of the market. In contrast, conventional baby food and formula represent slightly over half of the market share. This trend underscores the increasing importance of catering to diverse consumer preferences and dietary requirements. Moreover, advancements in product formulation and nutrient bioavailability have led to significant improvements in infant nutrition, ensuring optimal growth and development.
These innovations have contributed to the increasing popularity of ready-to-feed and powdered infant formula, which together make up the majority of the market. As the industry continues to evolve, companies focus on quality assurance, regulatory compliance, and sensory attributes to meet the growing demands of consumers and regulatory bodies. This commitment to excellence is essential for maintaining consumer trust and ensuring the long-term success of businesses in this sector.

How is this Baby Food And Infant Formula Industry segmented?

The baby food and infant formula industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Infant formula
  Baby food


Type

  Milk formula
  Dried baby food
  Prepared baby food
  Others


Formulation

  Organic
  Conventional


Age Group

  0-6 Months
  6-12 Months
  12-36 Months


Geography

  North America

    US
    Mexico


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    UAE


  APAC

    Australia
    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The infant formula segment is estimated to witness significant growth during the forecast period.

The infant formula segment is projected to experience significant growth, driven by changing lifestyles, rising health awareness, and evolving consumer preferences. Approximately 27% of infants in the United States rely exclusively on bottle-feeding, underscoring the demand for advanced infant formula manufacturing processes that replicate breast milk composition. Formulations increasingly emphasize product formulation strategies that incorporate whey protein, essential vitamins, and mineral content to align with nutritional guidelines and dietary recommendations. Nutrient bioavailability and digestibility testing are critical for ensuring optimal absorption, while food safety standards,

Europe Baby Infant Formula Market is expected to grow at a CAGR of 7-10% from 2025 to 2030.

The global liquid infant formula market is experiencing robust growth, driven by increasing awareness of the benefits of breast milk substitutes, rising disposable incomes in developing economies, and the convenience offered by ready-to-feed liquid formulas. The market size in 2025 is estimated at $15 billion, exhibiting a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033. This growth is fueled by several key trends including the increasing preference for premium and organic liquid infant formulas, the expansion of e-commerce channels for baby product sales, and a growing demand for specialized formulas catering to specific infant needs (e.g., lactose intolerance, allergies). However, the market faces certain restraints such as stringent regulations regarding formula composition and safety, fluctuating raw material prices, and potential competition from breast milk substitutes and alternatives. The market segmentation highlights a significant portion of sales derived from Stage 1 and 2 formulas, reflecting the high demand during the initial crucial years of an infant's life. Online sales are rapidly gaining traction, presenting opportunities for brands to reach a wider customer base. The key players, including Kendamil, Similac, Wyeth, MeadJohnson, and others, are focused on product innovation, strategic partnerships, and expansion into new markets to maintain their competitive edge. The regional breakdown shows strong growth potential across various regions. North America and Europe currently hold significant market shares, driven by high per capita income and established healthcare infrastructure. However, Asia-Pacific, particularly China and India, are emerging as key growth markets due to rapid population growth and rising disposable incomes. This presents significant opportunities for companies to expand their distribution networks and adapt their product offerings to cater to the specific needs and preferences of these regions. The forecast period (2025-2033) promises continuous expansion, largely driven by the aforementioned trends and a gradual increase in awareness regarding nutrition in infants. The successful companies will focus on building strong brands, ensuring product quality, and catering to the evolving demands of a diverse and increasingly health-conscious consumer base.

As per Cognitive Market Research's latest published report, the Global Organic Infant Formula market size will be $47,173.04 Million by 2029. Organic Infant Formula Industry's Compound Annual Growth Rate will be 11.07% from 2023 to 2030.

The North America Organic Infant Formula market size will be USD 16,126.10 Million by 2029.

What are the key driving factors for the Organic Infant Formula Market?

Benefits offered by organic infant formula as compared to regular/conventional infant formula

In this new era, consumer mindset has seen a huge gradual shift towards organic products in every sector. For instance, organic products are in great demand in skincare sector, and food sector. This is due to the rise in awareness related to reason; organic products are healthier as compared to their counterparts that contain synthetic ingredients and other unhealthy & unwanted components. The similar customer mindset shift has been associated with the infant formula.

Infant formula is a great substitute for the breast milk. For instance, infant formula contains vital nutrients and vitamins such as Vitamin A, B Vitamins, and others essential for the growth of the baby. These formulas also contain minerals such as calcium, zin and iron which is important for the infant.

Furthermore, these alternatives are presumed to be healthy for the growing infants. For instance, organic formula meets higher standards to receive certifications, including being non-GMO, using certified organic ingredients and processing aids, and complying with the national list of allowed and prohibited substances. Hence, this makes organic infant formula healthier when compare to conventional or regular infant formulas. Thus, organic infant formula is a preferred choice for clinicians and parents across the globe. In addition, following are some comparison points which make an organic infant formula a preferred choice over regular infant formula:

Restraints for Organic Infant Formula Market

High prices of the products in underdeveloped and developing countrie.(Access Detailed Analysis in the Full Report Version)

Opportunities for Organic Infant Formula Market

Rise in focus of industry players on organic infant formula.(Access Detailed Analysis in the Full Report Version)

Introduction of Organic Infant Formula

Organic formula is referred to the baby formula which is free from harmful substances such as pesticide residue, synthetic chemicals, preservatives, growth hormones, artificial colors, flavors and others toxic chemical substances. According to USDA organic requirements and EU organic requirements, for any infant formula to certified as organic infant formula, at least 95% of the composed ingredient needed to be organic. The organic infant formula comprises several ingredients including organic lactose, vital vitamins, minerals, prebiotics, probiotics among others.

The organic infant formula is associated with several advantages such as it ensures that baby is getting all the essential and required thing needed for healthy growth. Moreover, it also facilitates convenience and schedule flexibility with an assurance that the baby feed is free from all the harmful chemical and substances.

The report has segmented the market on the basis of type of organic infant formula which includes starting milk formula, follow-on milk formula, special milk formula and others. The report has also included the formulation types such as powdered formula, concentrated liquid formula, ready to feed formula and distribution channel (hypermarkets & supermarkets, convenience stores, online and others)

With the increasing birth rate across the globe and rising concerns to feed the baby safest products, parents generally prefer the organic infant food for their babies which is one of the prime factors for growth of organic infant formula.

Discover the booming infant formula market! Explore a comprehensive analysis revealing a $47.7 billion market size in 2025, projected to grow at a 5.3% CAGR until 2033. Learn about key drivers, trends, and regional insights impacting this dynamic industry. Find out about top players like Nestle, Danone, and Abbott.

Explore the booming Baby Food and Formula market, driven by rising incomes and nutritional awareness. Discover key trends, growth drivers, and market segmentation from 2019-2033.

Baby Infant Formula Market Outlook

The global baby infant formula market was valued at approximately USD 55 billion in 2023 and is projected to reach over USD 98 billion by 2032, growing at a compound annual growth rate (CAGR) of 6.7%. This robust expansion in market size is largely driven by growing awareness about infant nutrition and a rising number of working mothers worldwide. The demand for baby infant formula is increasing due to an uptick in urbanization and a shift in lifestyle trends that prioritize convenience and nutrition, providing a strong basis for the market's growth trajectory over the forecast period.

Several key growth factors are propelling the baby infant formula market. Firstly, changing socio-economic conditions have led to an increase in the number of working mothers, creating a demand for convenient and nutritional feeding options. This demographic shift has significantly influenced the market as more parents are seeking alternatives to traditional breastfeeding. Additionally, increasing consumer awareness about the nutritional needs of infants is pushing the development of enriched formula products that cater to specific dietary needs. The rise in disposable income has also enhanced parents' ability to invest in premium formula products, further fueling market growth.

Moreover, advances in science and technology are contributing to the development of innovative formula products. Companies are investing heavily in research and development to create formulas that closely mimic the nutritional profile of human milk, offering essential nutrients vital for infant development. These technological advancements have led to the introduction of specialized products such as organic and hypoallergenic formulas, catering to a wider range of consumer needs. Furthermore, the focus on fortifying formulas with probiotics, prebiotics, and other immune-boosting ingredients is a growing trend that is expected to drive market demand.

Another important aspect of growth is the increasing trend towards premiumization in the baby infant formula market. As parents become more discerning about the quality of nutrition provided to their infants, there is a noticeable shift towards high-quality, premium products. Companies are responding to this trend by launching innovative, premium products that emphasize natural and organic ingredients. This premiumization trend is particularly strong in developed regions where parents are willing to pay a premium for products perceived as safer or superior.

In recent years, the composition of baby formulas has seen significant advancements, particularly with the inclusion of Baby Formula Oil Ingredients. These ingredients are carefully selected to mimic the nutritional profile of breast milk, providing essential fatty acids that are crucial for infant brain and eye development. The incorporation of oils such as palm olein, soy, coconut, and sunflower oil ensures that infants receive the necessary fats for healthy growth. As research continues to evolve, manufacturers are focusing on optimizing these oil blends to enhance the nutritional value of baby formulas, catering to the growing demand for products that support comprehensive infant health.

Regionally, the Asia Pacific market holds a significant share, driven by large birth rates and increasing urbanization in countries such as China and India. The regional market is also benefiting from a rising middle-class population with higher disposable incomes, leading to increased demand for infant formula. North America and Europe are mature markets but continue to show steady growth driven by innovation and the introduction of new products. Meanwhile, Latin America and the Middle East & Africa are emerging as lucrative markets due to rising awareness and improving economic conditions, offering new growth opportunities for industry players.

Product Type Analysis

The baby infant formula market is segmented by product type into cow milk-based, soy-based, protein hydrolysate-based, and others, each catering to specific nutritional needs and dietary restrictions. Cow milk-based formulas hold the largest market share due to their widespread acceptance and nutritional profile, closely resembling human breast milk. These formulas are generally enriched with essential vitamins and minerals, making them a popular choice among parents. The segmentÂ’s growth is also supported by continuous improvements in formula quality and enhanced nutritiona

Discover the booming market for third-stage organic infant formula! Explore market size, CAGR, key players (Abbott, Nestlé, HiPP), and regional trends (North America, Europe, Asia-Pacific) in our comprehensive analysis. Learn about growth drivers, restraints, and future projections to 2033.

The Europe Baby Food Market Report is Segmented by Product Type (Milk Formula, Prepared Baby Food, Dried Baby Food, Other Baby Food), Category (Conventional, Organic), Age Group (Below 6 Months, 6-12 Months, 13-24 Months, 25+ Months), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies, Convenience Stores, Online Retail, Others), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Explore the booming Stage 1-3 Infant Milk Powder market: key insights, growth drivers, CAGR of 6.5%, and market size of USD 45,000 million by 2025. Discover trends, restraints, and regional analysis for infant formula.

Discover the booming organic infant formula market! This comprehensive analysis reveals a $4.75B market in 2025, growing at a 7.4% CAGR. Explore market drivers, trends, and regional insights, including key players like Nestle and Abbott. Learn about segmentation by process type and application stage.

Explore the booming Infant Milk Powder market analysis, detailing its substantial market size, projected CAGR of 6.5%, key drivers like rising birth rates and nutritional awareness, and emerging trends. Discover regional market shares and forecasts up to 2033.

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Infant Nutrition Market Size 2024-2028

The infant nutrition market size is valued to increase by USD 9.57 billion, at a CAGR of 4.5% from 2023 to 2028. Growing demand for vegan and organic baby food will drive the infant nutrition market.

Market Insights

North America dominated the market and accounted for a 34% growth during the 2024-2028.
By Distribution Channel - Online segment was valued at USD 22.33 billion in 2022
By Product Type - Infant Milk Formula segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 41.28 billion 
Market Future Opportunities 2023: USD 9574.00 billion
CAGR from 2023 to 2028 : 4.5%

Market Summary

The market is witnessing significant growth, driven by increasing awareness regarding the importance of proper nutrition during the early stages of life. This trend is particularly evident in the rising demand for vegan and organic baby food options. Parents are increasingly seeking out products that align with their ethical and health-conscious choices, leading to a surge in demand for plant-based and organic baby food. Moreover, the market is also witnessing a growing trend towards the development and launch of new products catering to specific dietary requirements, such as lactose-free and allergy-free baby food. This is a response to the increasing prevalence of food allergies and intolerances among infants and young children. One real-world business scenario illustrating the challenges and opportunities in the market is that of supply chain optimization. With the growing demand for organic and specialty baby food, companies must ensure a steady and reliable supply of raw materials and finished products. This requires robust supply chain management systems, efficient logistics networks, and strong relationships with suppliers and distributors. In conclusion, the market is experiencing dynamic growth, driven by increasing consumer awareness and demand for specialized and ethical baby food options. Companies must navigate the challenges of supply chain optimization and regulatory compliance to meet the evolving needs of their customers and remain competitive in this rapidly changing market.

What will be the size of the Infant Nutrition Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free SampleThe market continues to evolve, driven by advancements in understanding the intricacies of infant growth and development. One significant trend shaping this industry is the focus on optimizing nutrient composition in formula to mimic human milk more closely. For instance, the inclusion of nucleotides and human milk oligosaccharides has gained traction, as research indicates their role in supporting immune system development and improving cognitive function (1). Moreover, trace element analysis and mineral balance are crucial considerations in infant nutrition, as mineral deficiencies can lead to developmental issues and growth retardation. Long-chain fatty acids, essential for brain development, are another vital component. Feeding frequency, feeding duration, and nutrient absorption rate are also under close scrutiny, as they impact energy balance and overall development. Infant gut microbiota plays a pivotal role in health and development. Recent research has shown that early exposure to a diverse microbial community can positively influence the immune system and reduce allergy risk factors (2). Consequently, companies are investing in microbial community analysis to develop formulas that promote a healthy gut microbiome. In the boardroom, these trends translate into strategic decisions around product development, compliance, and budgeting. Ensuring formulas meet the latest nutritional requirements and regulatory standards is a top priority. Additionally, companies must allocate resources to research and development to stay competitive and meet the evolving needs of parents and healthcare professionals. (1) Kunzmann, K., et al. (2019). Human Milk Oligosaccharides: A Review of Their Role in Human Health and Functionality of Milk. Nutrients, 11(12), 2755. (2) Desai, M. R., et al. (2018). Early-life microbiome and its impact on health and disease. Nature Reviews Immunology, 18(11), 708-721.

Unpacking the Infant Nutrition Market Landscape

In the realm of infant nutrition, developmental milestones and adherence to recommended feeding practices are paramount. Lactose intolerance affects approximately 65% of the world's population, necessitating the need for breast milk substitutes. Infant formula composition is meticulously designed to address nutritional deficiencies, ensuring immune system support and digestion efficiency. Zinc deficiency, for instance, can negatively impact growth and cognitive development, making it a critical nutrient for consideration.

Formula preparation meth

Explore the burgeoning Cow's Milk Organic Infant Formula market, projected for significant growth driven by health-conscious parents. Discover market size, CAGR, drivers, restraints, key players, and regional trends shaping the future of organic baby nutrition.

The organic follow-up formula market is experiencing robust growth, driven by increasing parental awareness of the health benefits associated with organic products and a rising preference for natural and sustainable options for infant nutrition. The market, estimated at $5 billion in 2025, is projected to witness a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching approximately $9 billion by 2033. Key drivers include the growing middle class in developing economies, increased disposable incomes, and the rising prevalence of allergies and sensitivities amongst infants, leading parents to seek hypoallergenic and organically sourced formulas. Furthermore, stringent government regulations regarding food safety and the increasing availability of organic ingredients contribute to market expansion. Major players like Nestlé, Abbott, Bellamy’s Organic, Danone, Morinaga Milk Industry, and Nutrimed Healthcare are strategically investing in research and development to enhance product offerings and expand their market share. These companies are focusing on innovations such as specialized formulas catering to specific dietary needs, convenient packaging options, and increased online sales channels to cater to evolving consumer preferences. While increasing raw material costs and fluctuations in supply chains pose challenges, the long-term prospects for this market remain optimistic due to consistent consumer demand and ongoing industry innovation. The market segmentation reveals a preference for organic follow-up formulas across different regions, with North America and Europe holding significant market shares. However, emerging markets in Asia and Latin America are also witnessing rapid growth, driven by increasing awareness and changing consumption patterns. The competitive landscape is characterized by both established multinational companies and smaller niche players, creating a dynamic environment with opportunities for innovation and product differentiation. To maintain a competitive edge, companies are focused on building strong brands, improving product quality, and establishing robust distribution networks to reach a wider consumer base. Further growth will depend on addressing consumer concerns about affordability and ensuring the long-term sustainability of organic farming practices.

The global baby milk powder market is a substantial and dynamic sector, exhibiting consistent growth driven by several key factors. Rising disposable incomes in developing economies, coupled with increasing urbanization and changing lifestyles, contribute significantly to the market expansion. The preference for convenience and perceived nutritional benefits of formula milk, particularly among working mothers, fuels demand. Furthermore, the growing awareness of the importance of early childhood nutrition and the increasing prevalence of breastfeeding challenges are significant drivers. Market segmentation reveals strong demand across all age groups, with the infant (under 36 months) segment dominating due to higher consumption rates. The organic and hypoallergenic segments are experiencing rapid growth, reflecting heightened consumer focus on health and safety. While the milk-based segment currently holds the largest share, the organic and specialized categories are projected to witness above-average growth rates in the coming years. Competition is intense, with established players like Enfamil, Abbott, and Gerber facing increasing competition from specialized brands focusing on specific nutritional needs and organic options. Geographical analysis indicates a strong presence in North America and Europe, owing to established market infrastructure and high per capita incomes. However, Asia Pacific is expected to witness the fastest growth, driven by substantial population growth and rising disposable incomes in countries like China and India. Regulatory landscapes, fluctuating raw material prices, and evolving consumer preferences are some of the key challenges impacting market growth. The market is anticipated to navigate these challenges through product innovation, strategic partnerships, and expansion into emerging markets. The projected growth for the forecast period reflects a combination of these factors, resulting in a substantial market opportunity for both existing and emerging players in the coming decade. Maintaining competitive pricing strategies and fostering consumer trust are paramount to securing market share in this competitive landscape.

Discover the booming baby formula ingredients market! Explore key trends, drivers, and restraints shaping this $15 billion industry, projected to reach $28 billion by 2033 with a 7% CAGR. Learn about leading companies and regional market shares.

The global Infant Grass-fed Milk Powder market is experiencing robust growth, projected to reach approximately USD 4.5 billion by 2033, with a Compound Annual Growth Rate (CAGR) of 8.2% from 2025 to 2033. This expansion is fueled by a growing consumer preference for natural, high-quality, and ethically produced infant nutrition. Parents are increasingly aware of the potential benefits of grass-fed dairy, such as a richer fatty acid profile and a perceived reduction in exposure to synthetic hormones and pesticides. This heightened demand is particularly evident in developed markets where disposable incomes are higher and awareness of nutritional trends is more prevalent. The market is further propelled by a rising birth rate in key emerging economies and a greater emphasis on early childhood nutrition as a cornerstone of long-term health and development. The market is segmented into distinct stages to cater to the evolving nutritional needs of infants: First Stage Milk Powder (0-6 months), Second Stage Milk Powder (6-12 months), and Third Stage Milk Powder (12-36 months). Each stage plays a crucial role in supporting a child's growth trajectory. Online sales channels are witnessing significant traction, driven by convenience, wider product availability, and the ease of comparing brands and pricing. However, traditional offline sales channels, such as supermarkets and pharmacies, continue to hold a substantial market share due to established consumer trust and the ability for immediate purchase. Key players like Yili, Beingmate, Mead Johnson & Company, and Abbott are investing in product innovation, sustainable sourcing, and targeted marketing campaigns to capture market share in this competitive landscape. Geographically, the Asia Pacific region, particularly China, is a dominant force and is expected to continue its growth trajectory, while North America and Europe remain significant markets driven by strong consumer demand for premium infant nutrition products.