The European Beer Market is Segmented by Product Type (Ale, Lager, Non/Low-Alcohol Beer, and More), by Category (Standard and Premium), by Packaging Type (Bottles, Cans, and More), by Distribution Channel (On-Trade and Off-Trade (Specialty/Liquor Stores and More)), and by Geography (Europe). The Market Forecasts are Provided in Terms of Value (USD).

Europe Beer Market Outlook 2031:

The Europe beer market size was valued at USD 112.50 Billion in 2022 and is expected to reach USD 191.31 Billion by 2031 projected to expand at a CAGR of 6.08% during the forecast period, 2023 – 2031. The growth of the market is attributed to the rising disposable income and growing popularity of beer among the youth.

Beer is an alcoholic beverage essentially made using barley, hops, water, and yeast. Beer is very popular and is available in numerous types such as mild ale, wheat, pale ale, stout, lambic, and lager. It stands higher than other alcoholic beverages due to its healthy constituents like high protein, vitamin B, a significant amount of antioxidant, and is a wonderful source of specific minerals that are important in a variety of metabolic processes and can help you stay healthy in a variety of ways.

Beer is typically made with four basic ingredients: malted cereal grains, hops, water, and yeast, and is fermented for a specific amount of time. Beer also contains flavoring components such as herbs and fruits. Alcohol volume in beers usually varies from 4% to 6%. Beers are served in glass bottles and cans.



Beer cultures vary significantly across European countries, with different styles of beer and consumption habits, and it is an integral part of Europe's heritage, alimentation, and culture. Europe is the world's second-largest beer producer. Around 390 million hectoliters of beer were produced in Europe in 2012. The European beer market is being pushed by changing consumer demand, a fair tax framework, and increased global export.



In 2018, Germany had one-sixth of the European beer market share, and this dominance is likely to continue throughout the projected period. Germany is Europe's largest beer market, followed by the United Kingdom, Russia, and France. Consumers in Germany have long preferred items from their region or nation, a tendency that can also be seen in a beer.

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Europe Beer Market size was valued at USD 119.36 Billion in 2024 and is projected to reach USD 191.39 Billion by 2032, growing at a CAGR of 6.08% from 2026 to 2032Craft Beer Popularity: Growing consumer interest in unique, locally produced and craft beers has fueled market growth, with microbreweries and specialty beer variants gaining popularity across European markets like Germany, Belgium and the UK.Premiumization Trends: Increasing demand for high-quality, artisanal and premium beer options among urban and middle-income consumers has reshaped the market, with breweries focusing on small-batch and limited-edition product lines.

The European Beer Market size was valued at USD 751.05 Million in 2023 and is projected to reach USD 1061.04 Million by 2032, exhibiting a CAGR of 5.06 % during the forecast periods. The European beer market is strong, rich in its variety of beers, and with a strong brewing tradition. It has a varied collection of traditional and new beers on offer, while demand grows for craft and premium products. Beers may be consumed socially, in dining contexts, and as an ingredient in food preparation. They come in the form of lagers, ales, stouts, and specialty brews. Ensuring state-of-the-art brewing technologies and continuous quality control for efficiency and uniformity, it affects the economy, helps to preserve cultural heritage, and is adaptive to new trends by consumers. Benefits include that there are a wide range of diverse beer types available, of high quality, and greater economic and cultural contributions which might be drawn from them. Recent developments include: December 2023: AB-InBev expanded its product portfolio in the United Kingdom with the launch of a new 4.5 percent ABV Italian-style lager, Via Roma, exclusively at the supermarket chain Sainsbury’s. Oettinger Brewery Anheuser-Busch InBev*List Not Exhaustive Constellation Brands Asahi Group Holdings Ltd Molson Coors Beverage Company Carlsberg Group The Boston Beer Company Inc Kirin Holdings Co Ltd Heineken NV Bitburger Brewery, June 2023: The Brewers Association expanded its product portfolio in the United Kingdom by launching six American craft breweries featuring 14 different beers, eight of which have been unavailable in the United Kingdom., April 2023: Heineken launched its Spanish lager brand Cruzcampo on draught into pubs and bars across the United Kingdom. As per the brand, Cruzcampo is brewed at Heineken’s “Royal Brewery” in Manchester, essentially making the beer a British beer but simply using its Spanish branding., March 2023: Carlsberg Marston’s Brewing Company launched Carlsberg 0.0 across the United Kingdom. According to the company’s claim, Carlsberg 0.0 has been specifically brewed as an alcohol-free beer, meaning it delivers everything beer drinkers expect from a well-balanced Pilsner – refreshing, with a crisp, hoppy bite – just crafted to contain zero alcohol., January 2023: Asahi Europe & International launched its alcohol-free beer, Asahi Super Dry 0.0% across the United Kingdom. The company states that the beer is available in bars and restaurants and sold individually and in multipacks.. Key drivers for this market are: Increasing Demand for Alcoholic Beverages, Health Conscious Consumers Accelerating Demand For Gluten-free Beer. Potential restraints include: Threat From Other Alcoholic Beverages. Notable trends are: Increasing Demand for Alcoholic Beverages.

The Europe Craft Beer Market Report is Segmented by Product Type (Ale, Lager, Other Beer Types), End User (Men, Women), Packaging (Bottles, Cans, Others), Distribution Channel (On-Trade, Off-Trade), and Geography (UK, Germany, France, Italy, Spain, Russia, Sweden, Belgium, Poland, Netherlands, Rest of Europe). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Liters).

The combined revenue is forecast to experience significant growth in all segments in 2029. As part of the positive trend, the combined revenue reaches the maximum value for all two different segments at the end of the comparison period. Particularly noteworthy is the segment Alcoholic Beer, which has the highest value of ****** billion euro. Find other insights concerning similar markets and segments, such as a comparison of average revenue per user (ARPU) in Poland and a comparison of revenue in Poland.The Statista Market Insights cover a broad range of additional markets.

Europe Beer Market size is expected to be worth around USD 174.2 billion by 2033, from USD 128.4 billion in 2023, growing at a CAGR of 3.1%

The Europe beer market reached around 367.12 Million HL in 2024. The market is projected to grow at a CAGR of 2.10% between 2025 and 2034 to attain nearly 451.92 Million HL by 2034.

In Europe Beer Market is projected to grow from USD 17.9 billion in 2025 to USD 38.6 billion by 2031, at a CAGR of 13.5%

European Beer Market Size Value by Country, 2023 Discover more data with ReportLinker!

Lager remains the dominant beer style in Europe, representing over 80% of the total market volume. However, the Ale segment demonstrates robust growth, fueled by the burgeoning popularity of craft beers and a broader consumer interest in diverse flavor profiles. This preference for unique and high-quality brews is driving innovation and diversification within the market. Recent developments include: May 2022: Rome witnessed the inauguration of the inaugural House of Peroni Nastro Azzurro in Italy, marking a significant event inspired by one of the world's most renowned super-premium Italian beers. This establishment is hailed for epitomizing authentic Italian style, flavor, and culture., February 2022: Molson Coors Beverage Company introduced Madri Exceptionals, a European-style lager, into numerous grocery stores across the region, aligning with evolving consumer tastes and preferences. Notable trends are: Growing urbanization, changing lifestyles and increasing demand for alcoholic beverages are driving the market growth.

Europe Beer Market is poised for a significant growth, with market size projected to surge from USD 232.67 Billion in 2024 to USD 343.98 Billion by 2033, showcasing a robust Compound Annual Growth Rate (CAGR) of 4.44% during the forecast period.

The Europe Beer market size to cross USD 343.98 Billion by 2033. [https://edison.valuemarketresearch.com//uploads/report_images/VMR112115702/europe-beer-

Although at home revenue of beer in Europe grew as a share of total revenue during the pandemic years, out of home revenue has retaken the lead. In 2024, out of home revenue accounted for ** percent of total revenue in the European beer market.

Europe beer market is valued at USD 150-155 billion, driven by craft and premium beers, health-conscious low-alcohol options, and premiumization trends across Germany, UK, and Belgium.

Explore the diverse and evolving European beer market, from traditional beer styles in Germany to the rise of independent craft breweries. Learn about changing consumer preferences and regulatory pressures that are shaping the future of the industry.

Significant fluctuations are estimated for all segments over the forecast period for the combined volume. Only in the segment Non-Alcoholic Beer, a significant increase can be observed over the forecast period. In this segment, the combined volume exhibits a difference of *** billion litres between 2019 and 2029. Find other insights concerning similar markets and segments, such as a comparison of per capita sales volume in Australia and a comparison of per capita sales volume in the United Kingdom.The Statista Market Insights cover a broad range of additional markets.

In Europe Craft Beer Market is projected to grow from USD 1.72 billion in 2025 to USD 4.98 billion by 2031, at a CAGR of 19.1%

The Europe Beer report provides a detailed analysis of emerging investment pockets, highlighting current and future market trends. It offers strategic insights into capital flows and market shifts, guiding investors toward growth opportunities in key industry segments and regions.

Over the forecast period until 2029, the volume change, at home is forecast to exhibit fluctuations among the two segments. Only for the segment Alcoholic Beer, a significant increase can be observed over the forecast period. Here, the volume change, at home exhibits a difference of **** percent between 2020 and 2029. Find other insights concerning similar markets and segments, such as a comparison of average revenue per user (ARPU) in Australia and a comparison of per capita sales volume in Australia. The Statista Market Insights cover a broad range of additional markets.

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Craft Beer Market Size 2025-2029

The craft beer market size is forecast to increase by USD 123.2 billion at a CAGR of 13.7% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One of the primary factors fueling market expansion is the increasing popularity of craft beer in developing countries. This global phenomenon is being driven by the rising number of consumers seeking unique and authentic beer experiences. The growing demand for unique flavors in the market has led many small-scale breweries to invest in high-quality microbrewery equipment to enhance their production capabilities. Another significant trend is the growing population of millennials, who are increasingly embracing craft beer due to its artisanal appeal and diverse flavors. However, the high price point of craft beer may pose a challenge to market growth. Despite this, the market is expected to continue its upward trajectory, driven by these and other emerging trends.

What will be the Size of the Market During the Forecast Period?

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The market has experienced significant sales growth in recent years, driven by evolving consumer tastes and the proliferation of microbreweries producing artisanal brews. Consumers are increasingly seeking out locally sourced ingredients and premium quality beers, leading to a shift away from mass-produced, bottled beers. This trend is particularly strong among millennials, who view craft beer as a social drink and appreciate the health benefits associated with its consumption. Regulations play a crucial role in the craft beer industry, with brewers navigating complex rules surrounding production, labeling, and distribution. Promotion challenges also exist, as brewers strive to differentiate themselves in a crowded marketplace.
Moreover, party culture and collaborations have emerged as effective marketing strategies, with breweries partnering to create innovative flavors using indigenous ingredients and Western cultural influences. Microbreweries are at the forefront of this trend, with many investing in brewing solutions and brewpub equipment to meet growing demand. Brewer associations also play a vital role in advocating for tax breaks and other industry initiatives, helping to support the growth of the market. Beer festivals have become popular events, providing opportunities for consumers to sample new brews and connect with brewers. The beer industry as a whole continues to adapt to these trends, with a focus on delivering high-quality, unique offerings to meet the demands of discerning consumers. The market dynamics of the craft beer industry are constantly evolving, with new breweries and innovative flavors emerging regularly. Overall, the future looks bright for the market, as it continues to capture the imagination and loyalty of consumers around the world.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  India pale ale
  Seasonal craft beer
  Pale ale
  Amber ale
  Others


Distribution Channel

  Off-trade
  On-trade


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  APAC

    China
    India
    Japan


  South America

    Brazil
    Argentina


  Middle East and Africa

By Product Insights

The India pale ale segment is estimated to witness significant growth during the forecast period.

India Pale Ale (IPA), a stronger variant of pale ale with higher alcohol content and distinctive bitter taste, gained popularity through American craft beer revival in the late twentieth century. Originally carried by British colonists to India, IPA had nearly disappeared until its reincreasence. Today, it is the leading craft beer style globally, favored for its diverse exotic flavors. IPA's bitterness results from regular hops addition, making it a preferred choice among consumers worldwide. This beer style's popularity is driven by its unique character and health benefits associated with moderate beer consumption. Local ingredients are increasingly used in brewing IPA, contributing to its authenticity and appeal.

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The India pale ale segment was valued at USD 30.50 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 35% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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