The Europe Bottled Water Market is Segmented by Type (Still Water, Sparkling/Carbonated Water, Flavored Water, Functional Water, Others), Distribution Channel (Off-Trade, On-Trade), Packaging Material (PET Bottles, RPET Bottles, and More), and Geography (United Kingdom, Germany, France, Italy, Spain, Russia, Netherlands, Poland, Switzerland, Sweden, Norway, Rest of Europe). The Market Forecasts are Provided in Terms of Value (USD).

The Europe bottled water market attained a value of USD 67.87 Billion in 2024. The market is expected to grow at a CAGR of 6.20% during the forecast period of 2025-2034. By 2034, the market is expected to reach USD 123.86 Billion.

The expansion of private label bottled water offerings is influencing market outlook in Europe by making hydration more affordable and accessible to a wider range of consumers. Supermarkets and discount retailers are increasingly investing in their own branded water products for offering competitive pricing and even premium variants. In March 2024, Tesco UK introduced NEO WTR, bottled water packaged in 100% ocean-bound plastic bottles to offer a sustainable private-label option. This proliferation supports volume growth, particularly in price-sensitive and high-consumption markets like Germany, Poland, and Eastern Europe.

E-commerce and digital platforms are transforming the Europe bottled water market dynamics with the rise in online grocery delivery, direct-to-consumer (DTC) models, and subscription services. In April 2023, Liquid Death made its United Kingdom debut for offering a range of canned still and sparkling waters through Amazon. Digital marketing, social media influencers, and wellness blogs further boost visibility and brand loyalty. Niche or premium water brands benefit from e-commerce by reaching targeted audiences and offering customizable options.

The Europe Premium Bottled Water Market size was valued at USD 7.23 billion in 2023 and is projected to reach USD 10.52 billion by 2032, exhibiting a CAGR of 5.5 % during the forecasts period. Europe's premium bottled water market includes a higher segment that offers quality, source of water, and packaging at a much higher level compared to other normal water. The source of these waters may include natural springs, artesian wells, or from glaciers here, moreover natural water may have unique mineral content. Uses are mainly in consumption with regards to delicacies, restaurants, DFS, hotels, and food and beverages in special occasion outlets. The key trends revealed are the growing importance of health and wellness water products, the environmental trend, consumers increasingly looking for sustainable packaging, and the growing popularity of flavored and functional waters. Its growth is attributed to such factors as a growing purchasing power, an increasing health consciousness among the population, and the demands of a modern citizen who wants more luxurious drinks. Recent developments include: In April 2023, FIJI Water advanced further in its plan to commit to environmental sustainability by transitioning its best-selling products, 500 ml and 330 ml bottles into one hundred percent of rPET (recyclable plastic), whil excluding caps and labels for European market of premium bottled water. , In August 2022, PepsiCo, Inc., one of the leading companies from food & beverage industry, announced its partnership with AQUA Carpatica, premium spring water company from Romania, Europe. .

The Europe Bottled Water Processing Market report segments the industry by Equipment Type (Filter, Bottle Washer, Filler and Capper, Blow Molder, Other Equipment Types), Technology (Reverse Osmosis (RO), Microfiltration (MF), Chlorination, Other Technologies), Application (Still Water, Sparkling Water, Flavoured Water), and Region (United Kingdom, Germany, Spain, France, Italy, Russia, Rest of Europe).

This statistic shows the per capita consumption of bottled water in Europe in 2019. In this year, Italy was the leading market for the consumption of bottled water with 200 liters of bottled water consumed per person and Germany was the second largest consumer of bottled water with 168 liters consumed per person.

This statistic displays the breakdown of the bottled water market in the European Union in 2016, by category. In this year, natural mineral water accounted for 83 percent of EU bottled water retail, with spring water accounting for 14 percent.

The Europe Bottled Water Market size was valued at USD 30.12 Billion in 2024 and is projected to reach USD 50.78 Billion by 2032, growing at a CAGR of 6.9% from 2026 to 2032.

Key Market Drivers

• Increasing Health Consciousness: Health awareness in Europe is increasing, leading to more consumers opting for bottled water over sugary drinks. Bottled water is seen as a healthier and more natural alternative, contributing to the growing demand. The European Food Safety Authority reports that hydration is essential for optimal health, leading consumers to prioritize water in their diets. The European market has seen a 6% annual growth in bottled water consumption across several European countries.

• Rising Demand for Convenient and On-the-Go Hydration: The rise in convenience has led to a surge in bottled water consumption, particularly among urban populations. The market for single serve bottled water has grown due to its ability to hydrate during travel, work, or outdoor activities.

European Bottled Water Market Size Value Per Capita by Country, 2023 Discover more data with ReportLinker!

Bottled Water Market Outlook

As per our latest research, the global bottled water market size reached USD 342.5 billion in 2024, reflecting the growing consumer demand for convenient and healthy hydration options. The market is expected to expand at a robust CAGR of 6.2% from 2025 to 2033, reaching a forecasted value of USD 589.8 billion by 2033. This growth is primarily driven by increasing health consciousness, urbanization, and the rising preference for safe and contaminant-free drinking water worldwide.

One of the principal growth factors for the bottled water market is the rising awareness regarding the health risks associated with contaminated tap water. In both emerging and developed economies, consumers are increasingly prioritizing health and wellness, leading to a shift towards bottled water as a safer alternative. This trend is further amplified by frequent reports of waterborne diseases and the inadequacy of municipal water treatment infrastructure in several regions. The proliferation of health and fitness trends, coupled with the perception of bottled water as a premium and pure hydration source, has significantly bolstered market demand. Furthermore, the marketing efforts of leading brands emphasizing purity, mineral content, and added functional benefits have played a crucial role in shaping consumer preferences.

Urbanization and the fast-paced lifestyle of modern consumers have also contributed to the burgeoning demand for bottled water. With the rapid expansion of urban centers, particularly in Asia Pacific and Africa, access to clean and potable tap water remains a challenge for many. Bottled water provides a convenient and reliable solution, especially for on-the-go consumption. The widespread availability of bottled water across diverse retail channels, including supermarkets, convenience stores, and online platforms, has further facilitated its adoption. Additionally, the growing penetration of international and local bottled water brands in rural and semi-urban markets is expanding the consumer base, making bottled water accessible to a broader demographic.

Another significant driver is the innovation in packaging and product offerings. The introduction of flavored and functional water variants, such as vitamin-infused, electrolyte-enhanced, and alkaline bottled waters, has diversified the market and attracted a new segment of health-conscious consumers. These value-added products cater to specific consumer needs, such as hydration during sports, weight management, and immune support. Sustainable packaging initiatives, including the use of recycled PET bottles and biodegradable materials, are also gaining traction, addressing environmental concerns and appealing to eco-conscious consumers. As a result, bottled water brands are investing heavily in R&D and marketing to differentiate their products in an increasingly competitive landscape.

From a regional perspective, Asia Pacific dominates the bottled water market, accounting for the largest share in 2024, driven by the massive population base, rapid urbanization, and rising disposable incomes in countries like China and India. North America and Europe also represent significant markets, underpinned by strong health awareness, high per capita consumption, and well-established retail infrastructure. Meanwhile, the Middle East & Africa and Latin America are witnessing accelerated growth due to increasing tourism, hot climatic conditions, and improving distribution networks. The regional dynamics are further influenced by regulatory frameworks, cultural preferences, and the penetration of international brands, shaping the competitive landscape and growth prospects across different geographies.

Product Type Analysis

The bottled water market is segmented by product type into still water, sparkling water, flavored water, and functional water. Still water remains the dominant segment, representing over 60% of the global market share in 2024. This is primarily due to its widespread availab

According to Cognitive Market Research, The Global Bottled Water market size is USD 304154.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.20% from 2024 to 2031.

North America Market held 40% of the global revenue with a market size of USD 91246.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
Europe Bottled Water Market held 30% of the global market size of USD 85163.18 million in 2024.
Asia Pacific Bottled Water Market held 23% of the global revenue with a market size of USD 109495.51 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
South America Bottled Water market held 5% of the global revenue with a market size of USD 15207.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031.
Middle East and Africa Bottled Water Market held the major market of around 2% of the global revenue with a market size of USD 3041.54 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.
The demand for bottled water among customers who are health-conscious has been driven by factors such as the expanding urban population, rising disposable income, greater consumer health consciousness, and growing awareness of waterborne illnesses. 
In addition, producers are being pushed to use more PET and plant-based water bottles in order to attain sustainability due to growing worries about the plastic waste coming from the bottled water sector.
The Still Bottled Water held the highest Bottled Water market revenue share in 2024.

Key Dynamics of

Bottled Water Market

Key Drivers of

Bottled Water Market

Increasing Health Awareness Among Consumers: A growing number of consumers are opting for bottled water instead of sugary drinks due to heightened awareness regarding health and wellness. This transition is driven by changes in lifestyle, fitness trends, and worries about obesity and diabetes.

Substandard Quality of Tap Water in Developing Areas: In numerous nations, the limited availability of clean drinking water has resulted in an increased dependence on bottled water. Concerns regarding safety, frequent contamination, and inadequate filtration infrastructure are propelling this demand.

Convenience and Portability Aspect: Bottled water provides unparalleled convenience for hydration on the move. Its extensive presence in retail stores, vending machines, and restaurants facilitates impulse purchases and enhances sales in urban and travel-oriented areas.

Key Restraints for

Bottled Water Market

Environmental Concerns and Plastic Waste Issues: Growing criticism regarding plastic pollution and the carbon footprint linked to bottled water production is exerting pressure on brands. Governments and environmental organizations are advocating for a reduction in single-use plastic consumption.

Higher Cost Compared to Tap Water: The comparatively elevated price of bottled water—particularly for premium and imported brands—restricts its accessibility for low-income consumers. This sensitivity to price can hinder extensive market penetration.

Presence of Alternative Hydration Options: The market is contending with competition from other functional and flavored beverages such as enhanced water, electrolyte drinks, and reusable filtered water bottles. These alternatives frequently provide comparable benefits at a reduced environmental impact.

Key Trends in

Bottled Water Market

Surge in Demand for Flavored and Functional Waters: Consumers are increasingly opting for flavored bottled waters that are fortified with vitamins, minerals, and electrolytes. These offerings appeal to health-conscious individuals and provide advantages that extend beyond mere hydration.

Shift Toward Sustainable Packaging Solutions: Companies are focusing on biodegradable bottles, plant-derived plastics, and recycled PET materials to minimize their ecological footprint. This trend towards sustainability is becoming integral to brand identity and fostering customer loyalty.

Growth in Premium and Mineral Water Segments: There is a growing interest in premium water products such as natural spring water, mineral water, and alkaline water. These products are promoted as luxury lifestyle options, particul...

Explore the expected rise in the bottled water market in the European Union over the next decade, with an estimated increase in volume and value by 2035.

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Premium Bottled Water Market Size 2024-2028

The premium bottled water market size is forecast to increase by USD 8.37 billion, at a CAGR of 6.6% between 2023 and 2028.

The market is witnessing significant growth due to the increasing focus on health and wellness among consumers. This trend is driving the demand for high-quality bottled water, as people seek to maintain a healthy lifestyle. Another trend influencing the market is the introduction of new flavors and product ranges, catering to diverse consumer preferences. However, the market also faces challenges such as the availability of counterfeit products, which can negatively impact the reputation of the industry and consumer trust. To mitigate this issue, manufacturers are implementing stringent quality control measures and collaborating with regulatory bodies to ensure the authenticity and safety of their products. Overall, the market is expected to continue its growth trajectory, driven by consumer health consciousness and innovation in product offerings.

What will be the Size of the Premium Bottled Water Market During the Forecast Period?

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The market encompasses various types, including spring water, distilled water, well water, mineral water, and sparkling water, among others. These beverages cater to consumers seeking high-quality, pure, and healthy hydration alternatives to tap water. Carbonation levels, ozone treatment, reverse osmosis, distillation, deionization, and other purification methods distinguish from regular water. Consumer preferences are driven by factors such as taste, quality, purity, safety, and additional nutrients.
Trends in the market include the growing popularity of sparkling water, glacier water, and natural water, as well as the increasing demand for water with dissolved minerals for enhanced health benefits. The market also caters to those seeking to avoid harmful contaminants in tap water, such as chlorine and fluoride, and to those looking for water that can aid in digestion, clearer skin, detoxification, and hydration. In contrast to sugary beverages like soda, it is perceived as a healthier choice for individuals pursuing a healthy lifestyle.

How is this Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Flavored
  Unflavored


Distribution Channel

  Supermarkets and hypermarkets
  Specialty stores
  Online
  Others


Geography

  Europe

    Germany
    France


  North America

    Canada
    US


  APAC

    China


  Middle East and Africa



  South America

By Product Insights

The flavored segment is estimated to witness significant growth during the forecast period.

Premium bottled water, including flavored varieties, is gaining popularity due to its perceived health benefits. Unlike soft drinks and juices, flavored bottled water contains fewer calories and is often infused with minerals, vitamins, and antioxidants. Consumers are increasingly opting for this healthier alternative, driven by the trend towards healthier lifestyles and hydration. The market is thriving, as consumers are willing to pay a premium for superior quality, unique flavors, and elegant packaging. This category includes spring water, mineral water, distilled water, and well water, among others, with varying degrees of carbonation levels, ozone treatment, reverse osmosis, and filtration methods. Tap water, while generally safe, may contain impurities and harmful contaminants, further driving demand. The beverage industry's shift towards premiumization has influenced the rise of flavored water, catering to consumers' desire for healthier, more refreshing, and convenient hydration options.

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The flavored segment was valued at USD 17.28 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 34% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The European market is projected to expand steadily, driven by the increasing preference for healthy lifestyles and high-quality hydration options. Key contributors to this market include the UK, Germany, France, Italy, and Sweden. Sparkling and flavored waters are gaining popularity, fueled by major retailers' presence in both Eastern and Western Europe. Household income growth, fitness trends, and advanced product offeri

The Eastern Europe Bottled Water market report offers a thorough competitive analysis, mapping key players’ strategies, market share, and business models. It provides insights into competitor dynamics, helping companies align their strategies with the current market landscape and future trends.

The Europe Bottled Water Market size is valued at USD 72.8 billion in 2023, driven by market opportunities, sector analysis, and strategic insights. Explore the market share, revenue, and key players in this industry report.

The Europe Still Bottled Water Market would witness market growth of 5.0% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 23,284.07 million units (1 Litre), showcasing a growth of 12.1% (2020-2024). Sales of still bottled water in supermarkets and

The Europe Bottle Water market is anticipated to add over USD 19.97 Billion in market size from 2023 to 2028, due to increasing health-consciousness.

This statistic presents the volume share of bottled water in Western Europe in 2011, by country. Based on volume, Italy reached a market share of around **** percent. The overall volume of bottled water in Western Europe amounted to ** billion liters in that year.

The Soft Drink and Bottled Water Production industry is experiencing significant shifts, shaped by evolving consumer preferences and global dynamics. Key trends include a heightened focus on reducing sugar content, environmental sustainability initiatives and innovation in packaging materials. These trends are driving producers to adapt, innovate and cater to a more health-conscious and eco-conscious consumer base. Revenue is expected to fall at a compound annual rate of 4.4% over the five years through 2024 to €71.3 million, including a forecast fall of 3.8% in 2024. The COVID-19 pandemic, hit drinks producers hard, cutting into sales in 2020 as on-trade markets were forced to close for long periods. As the hospitality sector bounces back and consumers prioritise health and sustainability, there are opportunities for growth in sales of both soft drinks and bottled water. Meeting changing consumer preferences and demonstrating a commitment to responsible and sustainable practices will be key to achieving higher sales. Revenue is forecast to grow at a compound annual rate of 2.8% over the five years through 2029 to €81.8 million. Producers will maintain a strong commitment to environmental sustainability and meeting health-conscious consumers’ demands. Producers are reevaluating their practices, embracing sustainable measures and innovating to meet the changing expectations and needs of their markets in an era of increasing environmental awareness and shifting consumer preferences.

European Bottled Water Market Size Value Share by Country (Euros), 2023 Discover more data with ReportLinker!

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Bottled Water Market Size 2025-2029

The bottled water market size is forecast to increase by USD 118.5 billion at a CAGR of 6.1% between 2024 and 2029.

The market is experiencing significant growth driven by the increasing premiumization of bottled water. Consumers are increasingly seeking high-quality, purified water options, leading to a shift towards premium bottled water brands. This trend is further fueled by the growing health consciousness among consumers, as bottled water is perceived as a healthier alternative to sugary beverages. Another key trend in the market is the innovation in bottled water packaging. Companies are investing in eco-friendly, lightweight, and convenient packaging solutions to cater to the evolving consumer preferences. These innovations not only help reduce the environmental impact but also make bottled water more accessible and convenient for consumers on-the-go.
However, the market faces challenges from alternative products, including tap water filtration systems and reusable water bottles. The market offers a diverse range of products, from alkaline water to functional drinks, and caters to various consumer preferences and needs. These alternatives offer cost-effective solutions and reduce the environmental impact associated with bottled water. To counter this, bottled water companies are focusing on differentiating their offerings through premiumization, packaging innovations, and marketing strategies to attract and retain consumers. Companies that effectively navigate these challenges and capitalize on market opportunities are well-positioned to succeed in the dynamic market.

What will be the Size of the Bottled Water Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market is experiencing dynamic shifts, driven by various factors including water pricing models, social responsibility, and consumer health concerns. Companies are investing in water bottling equipment and implementing water quality certification to ensure transparency in their supply chains. E-commerce platforms are revolutionizing retail sales channels, while environmental sustainability and water resource management are key brand building strategies. Water testing methods and safety protocols are crucial in addressing consumer concerns, as is water footprint reduction through efficient product lifecycle management. With the global focus on safe drinking water, the market's expansion is fueled by the health and wellness trend, particularly among working professionals and in-house consumers. Water analytics and data-driven decision making are essential for navigating regional water markets and emerging water trends.

Water industry regulations, water conservation initiatives, and water security are shaping the market landscape, with water scarcity and distribution networks posing significant challenges. Product innovation, water purification technologies, and corporate social responsibility are critical components of a sustainable water industry. Water quality monitoring, consumer behavior, and packaging design are interconnected aspects of the market, with an increasing focus on water analytics and lifecycle assessment. Water resource management and water distribution systems are being optimized through technology and innovation, ensuring a secure and sustainable water supply for businesses and consumers alike.

How is this Bottled Water Industry segmented?

The bottled water industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Still drinking water
  Sparkling water
  Bottled spring water


Distribution Channel

  Off-trade
  On-trade


Packaging

  PET bottles
  Glass bottles
  Cans
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany


  APAC

    China
    India
    Indonesia
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The still drinking water segment is estimated to witness significant growth during the forecast period. The market experiences significant growth due to various factors, including the increasing preference for alcoholic beverages, rising urbanization, and packaging innovations. Still drinking water, which is non-carbonated, holds a dominant share in the market. Consumers' health consciousness drives the demand for pure and clean drinking water, leading them to avoid carbonated beverages. The contamination of water sources due to environmental pollution further fuels the market's growth. New product development, such as flavored and mineral waters, caters to div