The Europe Bottled Water Market is Segmented by Type (Still Water, Sparkling/Carbonated Water, Flavored Water, Functional Water, Others), Distribution Channel (Off-Trade, On-Trade), Packaging Material (PET Bottles, RPET Bottles, and More), and Geography (United Kingdom, Germany, France, Italy, Spain, Russia, Netherlands, Poland, Switzerland, Sweden, Norway, Rest of Europe). The Market Forecasts are Provided in Terms of Value (USD).

The Europe bottled water market attained a value of USD 67.87 Billion in 2024. The market is expected to grow at a CAGR of 6.20% during the forecast period of 2025-2034. By 2034, the market is expected to reach USD 123.86 Billion.

The expansion of private label bottled water offerings is influencing market outlook in Europe by making hydration more affordable and accessible to a wider range of consumers. Supermarkets and discount retailers are increasingly investing in their own branded water products for offering competitive pricing and even premium variants. In March 2024, Tesco UK introduced NEO WTR, bottled water packaged in 100% ocean-bound plastic bottles to offer a sustainable private-label option. This proliferation supports volume growth, particularly in price-sensitive and high-consumption markets like Germany, Poland, and Eastern Europe.

E-commerce and digital platforms are transforming the Europe bottled water market dynamics with the rise in online grocery delivery, direct-to-consumer (DTC) models, and subscription services. In April 2023, Liquid Death made its United Kingdom debut for offering a range of canned still and sparkling waters through Amazon. Digital marketing, social media influencers, and wellness blogs further boost visibility and brand loyalty. Niche or premium water brands benefit from e-commerce by reaching targeted audiences and offering customizable options.

The Europe Premium Bottled Water Market size was valued at USD 7.23 billion in 2023 and is projected to reach USD 10.52 billion by 2032, exhibiting a CAGR of 5.5 % during the forecasts period. Recent developments include: In April 2023, FIJI Water advanced further in its plan to commit to environmental sustainability by transitioning its best-selling products, 500 ml and 330 ml bottles into one hundred percent of rPET (recyclable plastic), whil excluding caps and labels for European market of premium bottled water. , In August 2022, PepsiCo, Inc., one of the leading companies from food & beverage industry, announced its partnership with AQUA Carpatica, premium spring water company from Romania, Europe. .

European Bottled Water Market Size Value Per Capita by Country, 2023 Discover more data with ReportLinker!

USD 10530.2 Million in 2024; projected USD 20037.31 Million by 2033; CAGR 7.38%.

The Europe Bottled Water Market size was valued at USD 30.12 Billion in 2024 and is projected to reach USD 50.78 Billion by 2032, growing at a CAGR of 6.9% from 2026 to 2032.

Key Market Drivers

• Increasing Health Consciousness: Health awareness in Europe is increasing, leading to more consumers opting for bottled water over sugary drinks. Bottled water is seen as a healthier and more natural alternative, contributing to the growing demand. The European Food Safety Authority reports that hydration is essential for optimal health, leading consumers to prioritize water in their diets. The European market has seen a 6% annual growth in bottled water consumption across several European countries.

• Rising Demand for Convenient and On-the-Go Hydration: The rise in convenience has led to a surge in bottled water consumption, particularly among urban populations. The market for single serve bottled water has grown due to its ability to hydrate during travel, work, or outdoor activities.

According to Cognitive Market Research, The Global Bottled Water market size is USD 304154.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.20% from 2024 to 2031.

North America Market held 40% of the global revenue with a market size of USD 91246.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
Europe Bottled Water Market held 30% of the global market size of USD 85163.18 million in 2024.
Asia Pacific Bottled Water Market held 23% of the global revenue with a market size of USD 109495.51 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
South America Bottled Water market held 5% of the global revenue with a market size of USD 15207.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031.
Middle East and Africa Bottled Water Market held the major market of around 2% of the global revenue with a market size of USD 3041.54 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.
The demand for bottled water among customers who are health-conscious has been driven by factors such as the expanding urban population, rising disposable income, greater consumer health consciousness, and growing awareness of waterborne illnesses. 
In addition, producers are being pushed to use more PET and plant-based water bottles in order to attain sustainability due to growing worries about the plastic waste coming from the bottled water sector.
The Still Bottled Water held the highest Bottled Water market revenue share in 2024.

Key Dynamics of

Bottled Water Market

Key Drivers of

Bottled Water Market

Increasing Health Awareness Among Consumers: A growing number of consumers are opting for bottled water instead of sugary drinks due to heightened awareness regarding health and wellness. This transition is driven by changes in lifestyle, fitness trends, and worries about obesity and diabetes.

Substandard Quality of Tap Water in Developing Areas: In numerous nations, the limited availability of clean drinking water has resulted in an increased dependence on bottled water. Concerns regarding safety, frequent contamination, and inadequate filtration infrastructure are propelling this demand.

Convenience and Portability Aspect: Bottled water provides unparalleled convenience for hydration on the move. Its extensive presence in retail stores, vending machines, and restaurants facilitates impulse purchases and enhances sales in urban and travel-oriented areas.

Key Restraints for

Bottled Water Market

Environmental Concerns and Plastic Waste Issues: Growing criticism regarding plastic pollution and the carbon footprint linked to bottled water production is exerting pressure on brands. Governments and environmental organizations are advocating for a reduction in single-use plastic consumption.

Higher Cost Compared to Tap Water: The comparatively elevated price of bottled water—particularly for premium and imported brands—restricts its accessibility for low-income consumers. This sensitivity to price can hinder extensive market penetration.

Presence of Alternative Hydration Options: The market is contending with competition from other functional and flavored beverages such as enhanced water, electrolyte drinks, and reusable filtered water bottles. These alternatives frequently provide comparable benefits at a reduced environmental impact.

Key Trends in

Bottled Water Market

Surge in Demand for Flavored and Functional Waters: Consumers are increasingly opting for flavored bottled waters that are fortified with vitamins, minerals, and electrolytes. These offerings appeal to health-conscious individuals and provide advantages that extend beyond mere hydration.

Shift Toward Sustainable Packaging Solutions: Companies are focusing on biodegradable bottles, plant-derived plastics, and recycled PET materials to minimize their ecological footprint. This trend towards sustainability is becoming integral to brand identity and fostering customer loyalty.

Growth in Premium and Mineral Water Segments: There is a growing interest in premium water products such as natural spring water, mineral water, and alkaline water. These products are promoted as luxury lifestyle options, particul...

Analysis of Europe's bottled water market: consumption fell to 109B litres in 2024, but is forecast to grow to 218B litres by 2035. Key insights on production, trade, and leading countries like Italy, Germany, and France are provided.

The Europe Bottle Water market is anticipated to add over USD 19.97 Billion in market size from 2023 to 2028, due to increasing health-consciousness.

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Premium Bottled Water Market Size 2024-2028

The premium bottled water market size is forecast to increase by USD 8.37 billion, at a CAGR of 6.6% between 2023 and 2028.

The market is witnessing significant growth due to the increasing focus on health and wellness among consumers. This trend is driving the demand for high-quality bottled water, as people seek to maintain a healthy lifestyle. Another trend influencing the market is the introduction of new flavors and product ranges, catering to diverse consumer preferences. However, the market also faces challenges such as the availability of counterfeit products, which can negatively impact the reputation of the industry and consumer trust. To mitigate this issue, manufacturers are implementing stringent quality control measures and collaborating with regulatory bodies to ensure the authenticity and safety of their products. Overall, the market is expected to continue its growth trajectory, driven by consumer health consciousness and innovation in product offerings.

What will be the Size of the Premium Bottled Water Market During the Forecast Period?

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The market encompasses various types, including spring water, distilled water, well water, mineral water, and sparkling water, among others. These beverages cater to consumers seeking high-quality, pure, and healthy hydration alternatives to tap water. Carbonation levels, ozone treatment, reverse osmosis, distillation, deionization, and other purification methods distinguish from regular water. Consumer preferences are driven by factors such as taste, quality, purity, safety, and additional nutrients.
Trends in the market include the growing popularity of sparkling water, glacier water, and natural water, as well as the increasing demand for water with dissolved minerals for enhanced health benefits. The market also caters to those seeking to avoid harmful contaminants in tap water, such as chlorine and fluoride, and to those looking for water that can aid in digestion, clearer skin, detoxification, and hydration. In contrast to sugary beverages like soda, it is perceived as a healthier choice for individuals pursuing a healthy lifestyle.

How is this Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Flavored
  Unflavored


Distribution Channel

  Supermarkets and hypermarkets
  Specialty stores
  Online
  Others


Geography

  Europe

    Germany
    France


  North America

    Canada
    US


  APAC

    China


  Middle East and Africa



  South America

By Product Insights

The flavored segment is estimated to witness significant growth during the forecast period.

Premium bottled water, including flavored varieties, is gaining popularity due to its perceived health benefits. Unlike soft drinks and juices, flavored bottled water contains fewer calories and is often infused with minerals, vitamins, and antioxidants. Consumers are increasingly opting for this healthier alternative, driven by the trend towards healthier lifestyles and hydration. The market is thriving, as consumers are willing to pay a premium for superior quality, unique flavors, and elegant packaging. This category includes spring water, mineral water, distilled water, and well water, among others, with varying degrees of carbonation levels, ozone treatment, reverse osmosis, and filtration methods. Tap water, while generally safe, may contain impurities and harmful contaminants, further driving demand. The beverage industry's shift towards premiumization has influenced the rise of flavored water, catering to consumers' desire for healthier, more refreshing, and convenient hydration options.

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The flavored segment was valued at USD 17.28 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 34% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The European market is projected to expand steadily, driven by the increasing preference for healthy lifestyles and high-quality hydration options. Key contributors to this market include the UK, Germany, France, Italy, and Sweden. Sparkling and flavored waters are gaining popularity, fueled by major retailers' presence in both Eastern and Western Europe. Household income growth, fitness trends, and advanced product offeri

Analysis of Europe's bottled water market from 2024-2035, covering consumption trends, production, trade dynamics, and forecasts showing 2.2% volume CAGR and 2.9% value CAGR growth through 2035.

Discover the booming premium bottled water market! Our in-depth analysis reveals a $15 billion market (2025) projected to grow at a 7% CAGR through 2033. Explore key trends, leading brands (Nestle, Danone, Coca-Cola), and regional insights. Learn how to capitalize on this lucrative market opportunity.

Europe Bottled Water Processing Market size was valued at USD 36.87 Billion in 2024 and is projected to reach USD 56.24 Billion by 2032, growing at a CAGR of 5.42% from 2026 to 2032.Key Market Drivers:Stringent Water Quality Regulations: Europe has implemented some of the world's most stringent regulations for bottled water quality, driving investments in advanced processing technologies. According to the European Food Safety Authority (EFSA), over 1,800 bottled water quality checks are performed daily across the EU, with compliance requirements increasing by 32% since 2018. The European Commission's Environmental Directorate states that the European bottled water industry has invested approximately €3.2 billion in processing technologies over the past five years to meet the enhanced quality parameters established under the EU Drinking Water Directive 2020/2184, which requires monitoring 48 microbiological and chemical parameters.Growing Consumer Preference for Premium Water Products: European consumers are increasingly demanding specialized and premium bottled water products. Eurostat reports that the premium bottled water segment grew by 27% between 2019 and 2023, with sales of enhanced and functional waters increasing by €1.5 billion during this period. According to the European Federation of Bottled Waters (EFBW), the market for premium processed waters, including mineral-enhanced, alkaline, and functional waters, has seen a compound annual growth rate of 8.4% over the past five years, with consumers willing to pay up to 65% more for waters with specific health benefits.

The European bottled water market, valued at €72.82 billion in 2025, is projected to experience steady growth, with a compound annual growth rate (CAGR) of 3.73% from 2025 to 2033. This growth is fueled by several key drivers. Increasing health consciousness among consumers is leading to a preference for healthier hydration options over sugary drinks. The rising popularity of sports and fitness activities further boosts demand for convenient hydration solutions. Moreover, a growing awareness of the environmental impact of plastic is driving innovation in sustainable packaging, such as recyclable and biodegradable bottles, which in turn contributes to market expansion. The market is segmented by type (carbonated, still, flavored/functional) and distribution channel (on-trade, off-trade including supermarkets, convenience stores, and online retail). The off-trade channel, particularly supermarkets and online retail, shows significant potential for future growth given the convenience and increasing penetration of e-commerce. Competitive landscape is intense, with major players like Coca-Cola, Danone, PepsiCo, and Nestle dominating the market alongside regional brands. Regional variations exist across Europe, with countries like Germany, UK, France, and Italy representing significant market shares, influenced by factors such as per capita consumption, consumer preferences, and economic conditions. While pricing pressures and fluctuating raw material costs pose some challenges, the overall outlook remains positive, driven by long-term consumer trends. The projected market expansion will likely be led by the increasing demand for flavored and functional bottled water, catering to consumers seeking added health benefits and diverse taste experiences. Growth in the online retail segment reflects broader e-commerce trends and offers convenient access for consumers. However, potential restraints include environmental concerns surrounding plastic waste and the ongoing rise of tap water infrastructure improvements that may compete for market share. Effective marketing strategies and sustainable packaging solutions will be critical for continued market success in the years to come. The competitive landscape will continue to evolve, with both established players and new entrants vying for market share through product innovation, brand building, and effective distribution networks. Recent developments include: In May 2022, Clearly Drinks Ltd. invested about GBP 6 million in the United Kingdom which involved expanding to triple the production capacity. This investment is supported by the Sustainable Advanced Manufacturing(SAM) Project., In October 2021, Britvic NI signed a sponsorship contract with Ulster Rugby. The drinks company will be the club's official hydration and sports drink partner and the soft drinks partner at Kingspan Stadium. The hydration arm of the collaboration is expected to be handled by Ballygowan, while the squad will utilize Energies Sport as their official sports drink., In September 2021, Evian unveiled a new prototype container made of recycled plastic (rPET, or recycled polyethylene terephthalate) that uses cutting-edge technology from Loop Industries. This is a big step forward in Evian's circularity journey, which will see the company speed up the move to 100% recycled plastic in all of its plastic bottles by 2025.. Notable trends are: Premiumization with the Growth of Fortified and Flavored Water.

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Bottled Water Market Size 2025-2029

The bottled water market size is valued to increase USD 118.5 billion, at a CAGR of 6.1% from 2024 to 2029. Increasing premiumization of bottled water will drive the bottled water market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 51% growth during the forecast period.
By Product - Still drinking water segment was valued at USD 130.20 billion in 2023
By Distribution Channel - Off-trade segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 70.46 billion
Market Future Opportunities: USD 118.50 billion
CAGR from 2024 to 2029 : 6.1%

Market Summary

The market represents a dynamic and continually evolving industry, driven by consumer preferences for convenience, health, and taste. Core technologies, such as reverse osmosis and ultraviolet disinfection, are advancing to ensure product purity and safety. Applications span various sectors, including sports, healthcare, and education, with growing adoption in developing economies. Service types include home and office delivery, self-service kiosks, and e-commerce. Regulations, such as the European Union's Plastics Strategy, pose challenges in terms of sustainability and packaging innovation. In fact, according to a recent study, the global market for bottled water reached a 19.3% share in the beverage industry in 2020, underscoring its increasing importance.
However, the market faces competition from alternative products like tap water filtration systems and reusable bottles. Despite these challenges, opportunities exist for companies that can offer premium products, innovative packaging solutions, and sustainable business models.

What will be the Size of the Bottled Water Market during the forecast period?

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How is the Bottled Water Market Segmented?

The bottled water industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Still drinking water
  Sparkling water
  Bottled spring water


Distribution Channel

  Off-trade
  On-trade


Packaging

  PET bottles
  Glass bottles
  Cans
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany


  APAC

    China
    India
    Indonesia
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The still drinking water segment is estimated to witness significant growth during the forecast period.

The market experiences significant expansion, with still drinking water holding a substantial share. This trend is driven by various factors, including increasing urbanization, growing health consciousness, consumer preference for on-the-go bottled water, and innovative packaging solutions. Rising health consciousness has led consumers to opt for non-carbonated still drinking water, contributing positively to market growth. The contamination of water sources due to environmental pollution intensifies the demand for pure drinking water. Moreover, the bottled water industry anticipates continuous growth, with several developments shaping its future. Water purification methods, such as filtration membrane types and reverse osmosis processes, are becoming increasingly sophisticated to meet the evolving consumer needs.

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The Still drinking water segment was valued at USD 130.20 billion in 2019 and showed a gradual increase during the forecast period.

Ozonation disinfection and chlorination processes ensure consumer safety, while microbial contamination control and quality control systems maintain high product standards. Water bottling equipment, including bottling lines and wastewater treatment plants, are essential components of the industry. Energy consumption metrics and water hardness reduction techniques are crucial for optimizing bottling line efficiency. Spring water sourcing and mineral analysis methods cater to diverse consumer preferences. Sustainable packaging options, such as UV sterilization systems and carbonated water production, are gaining popularity to minimize environmental impact. Mineral water content and plastic bottle production are essential considerations for manufacturers. Water filtration techniques and environmental impact assessments are essential for ensuring water quality standards.

The industry's future growth is expected to be influenced by factors like the adoption of advanced technologies, increasing consumer awareness, and regulatory compliance. The market's dynamics remain fluid, with ongoing developments and evolving patterns.

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Regional Analysis

APAC is estimated to contri

The size of the Europe Bottled Water Industry market was valued at USD 72.82 Million in 2024 and is projected to reach USD 94.10 Million by 2033, with an expected CAGR of 3.73 % during the forecast period. Key drivers for this market are: Growing consumer awareness about health and fitness is driving the demand for bottled water. Potential restraints include: Fluctuations in raw material costs and economic downturns. Notable trends are: Trends Towards Digital and E-commerce Growth.

European Bottled Water Market Size Volume Share by Country (Liters), 2023 Discover more data with ReportLinker!

The size of the Europe Bottled Water Processing market was valued at USD 36.98 Million in 2023 and is projected to reach USD 53.51 Million by 2032, with an expected CAGR of 5.42% during the forecast period. Recent developments include: October 2023: Kosovo-based food and drinks manufacturer Uje Rugove was to invest EUR 6 million (USD 6.3 million) in expanding water production in the country., August 2023: See (Sealed Air) entered into a Definitive Agreement to Acquire Liquibox. Liquibox is a leader, developer, and producer of bag-in-box sustainable solutions for Fresh Food, Beverage, Consumer Goods, and Industrial End-markets. The acquisition of Liquibox complements Cryovac’s Fluids and Liquids business, which is the fastest-growing business for SEE. Fluids & Lubricants flexible packaging solutions represent an opportunity of USD 7 billion with an attractive annual growth rate (ARR) of approximately 6%.. Key drivers for this market are: 4., Increasing awareness among consumers4.; Environment concerns and sustainability. Potential restraints include: 4., The cost of production and transportation4.; Regulations and quality standards. Notable trends are: Expanding sparkling water segment.

The Europe Functional Water Market Report is Segmented by Product Type (Vitamin, Protein, Electrolyte/Mineral, and Others), Packaging Type (PET Bottles, and More), Flavor (Flavored, and Non-Flavored), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, and More), and Geography (Germany, France, Italy, Spain, Netherlands, and More). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Units).

Discover the booming bottled natural mineral water market! Explore its $150 billion valuation, 5% CAGR growth projection to 2033, key players (Nestlé, Perrier, etc.), and regional trends. Learn about market segmentation, drivers, and restraints in this comprehensive analysis.