The report covers Bottled Water Market in Europe and it is segmented by Product Type (Carbonated Bottled Water, Still Bottled Water, and Flavored/Functional Bottled Water); by Distribution Channel (On-trade, and Off-trade); and by Geography (United Kingdom, Germany, Spain, France, Italy, Russia, and Rest of Europe). The market size and forecasts are provided in terms of value (USD million) for all the above segments.

European Bottled Water Market Size Value by Country, 2023 Discover more data with ReportLinker!

This statistic shows the per capita consumption of bottled water in Europe in 2019. In this year, Italy was the leading market for the consumption of bottled water with 200 liters of bottled water consumed per person and Germany was the second largest consumer of bottled water with 168 liters consumed per person.

Europe's Bottled Water Processing Market Report is Segmented by Equipment Type (filter, Bottle Washer, Filler and Capper, Blow Molder, and Other Equipment Types), by Technology (reverse Osmosis (RO), Ultrafiltration (UF), Microfiltration (MF), Chlorination, and Other Technologies), by Application (still Water, Sparkling Water, and Flavored Water), and by Region (United Kingdom, Germany, Spain, France, Italy, Russia, and the Rest of Europe). The Market Size and Forecasts are Provided in Terms of USD for all the Above Segments.

This statistic displays the breakdown of the bottled water market in the European Union in 2016, by category. In this year, natural mineral water accounted for 83 percent of EU bottled water retail, with spring water accounting for 14 percent.

European Bottled Water Market Size Volume Share by Country (Liters), 2023 Discover more data with ReportLinker!

According to Cognitive Market Research, The Global Bottled Water market size is USD 304154.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.20% from 2024 to 2031.

North America Market held 40% of the global revenue with a market size of USD 91246.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
Europe Bottled Water Market held 30% of the global market size of USD 85163.18 million in 2024.
Asia Pacific Bottled Water Market held 23% of the global revenue with a market size of USD 109495.51 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
South America Bottled Water market held 5% of the global revenue with a market size of USD 15207.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031.
Middle East and Africa Bottled Water Market held the major market of around 2% of the global revenue with a market size of USD 3041.54 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.
The demand for bottled water among customers who are health-conscious has been driven by factors such as the expanding urban population, rising disposable income, greater consumer health consciousness, and growing awareness of waterborne illnesses. 
In addition, producers are being pushed to use more PET and plant-based water bottles in order to attain sustainability due to growing worries about the plastic waste coming from the bottled water sector.
The Still Bottled Water held the highest Bottled Water market revenue share in 2024.

Rising Health and Convenience Concerns to Increase the Demand Globally

Consumer preference for bottled water over tap water is being driven by growing health and convenience concerns. Concerns over the safety and quality of tap water are growing, and consumers view bottled water as a more convenient and pure option. The need for healthier hydration choices and growing knowledge of aquatic toxins are driving this trend. Because bottled water is portable and of high quality, it appeals to consumers who lead busy lives. The ease of use of single-serve bottles and readily available packaging in bottled water further contributes to its widespread appeal. The demand for bottled water is gradually increasing as customers continue to prioritize convenience and health.

Growing Urbanization and Busy Lifestyles to Propel Market Growth

Urban populations now have more demand for easily accessible bottled water due to growing urbanization and hectic lives. With faster-paced lives, city people value the convenience of bottled water that can be conveniently acquired on the go. For people managing hectic schedules and metropolitan settings, where access to clean drinking water may be scarce or less convenient, bottled water provides a practical hydration alternative. Its adaptability and availability in a range of sizes and forms meet the demands of mobile urban consumers. Bottled water is still in high demand as a handy and readily available source of hydration as the world's population continues to grow.

Market Restraints of the Bottled Water

Lack of Robust Recycling Infrastructure to Limit the Sales

One of the biggest obstacles facing the bottled water market is the absence of a strong recycling infrastructure. Companies that sell bottled water may argue that their operations are sustainable, however, in many areas, inadequate recycling facilities lead to a rise in plastic trash. A significant amount of plastic bottles wind up in landfills or contaminate the environment if there is no infrastructure in place to collect and recycle them. In addition to making environmental deterioration worse, this damages the standing of corporations that sell bottled water and support sustainability programs. Government regulations, public awareness campaigns, and investments in recycling infrastructure are becoming more and more necessary to address this problem. These measures will encourage recycling and cut down on plastic waste in the supply chain for bottled water.

Impact of COVID-19 on the Bottled Water Market

The bottled water market has been impacted by the COVID-19 pandemic in a number of ways. Initially, panic buying and stockpiling led to a boom in demand for bottled water as customers prioritized emergency preparedness. However, widespread loc...

The Europe bottled water market skyrocketed to $25.3B in 2024, surging by 23% against the previous year. The market value increased at an average annual rate of +4.3% from 2012 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The level of consumption peaked in 2024 and is expected to retain growth in the immediate term.

This statistic presents the volume share of bottled water in Western Europe in 2011, by country. Based on volume, Italy reached a market share of around 23.8 percent. The overall volume of bottled water in Western Europe amounted to 48 billion liters in that year.

The East European bottled water market amounted to $5.1B in 2024, increasing by 2.6% against the previous year. The total consumption indicated resilient growth from 2012 to 2024: its value increased at an average annual rate of +9.1% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +75.3% against 2016 indices.

The Global Bottled Water Market Report is Segmented by Type (Still Water, Sparkling Water, and Functional/Flavored Water), Distribution Channel (Off-Trade and On-Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The Report Offers Market Size and Forecast in Value Terms in USD for all the Above Segments.

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Bottled Water Market Size 2024-2028

The bottled water market size is forecast to increase by USD 112.8 billion at a CAGR of 6.12% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing preference for premium and healthy beverage options. Consumers are increasingly opting for bottled water due to its perceived health benefits and convenience. A key trend in the market is the innovation in packaging, with companies introducing eco-friendly and convenient options to cater to evolving consumer needs. However, the market faces challenges from alternative beverage categories such as juices and soft drinks, which offer consumers diverse flavors and lower prices. To capitalize on the market's growth opportunities, companies must focus on product differentiation, sustainable packaging solutions, and effective marketing strategies to attract and retain consumers. Additionally, staying abreast of regulatory requirements and consumer preferences will be crucial in navigating the dynamic market landscape. Overall, the market presents a promising growth opportunity for companies seeking to offer high-quality, innovative, and sustainable products to health-conscious consumers.

What will be the Size of the Bottled Water Market during the forecast period?

Request Free SampleThe market continues to experience growth, driven by increasing consumer concerns over gastrointestinal diseases and contaminated water sources. With the global focus on safe drinking water, the market's expansion is fueled by the health and wellness trend, particularly among working professionals and in-house consumers. The coronavirus outbreak has further accentuated the demand for bottled water due to fear of diseases transmitted through contaminated water. Market dynamics are influenced by logistical challenges, including the availability and cost of raw materials, transportation, and distribution. The market offers various product categories, including aluminum bottled water, still water, sparkling water, flavored water, and mineral water, catering to diverse consumer preferences. The tourism industry also plays a significant role in market growth, as travelers seek safe and convenient hydration solutions. Overall, the market is poised for continued expansion, driven by consumer demand for safe, convenient, and nutrient-fortified hydration solutions.

How is this Bottled Water Industry segmented?

The bottled water industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. ProductStill drinking waterSparkling waterBottled spring waterDistribution ChannelOff-tradeOn-tradeGeographyAPACChinaIndonesiaNorth AmericaUSMexicoEuropeSouth AmericaBrazilMiddle East and Africa

By Product Insights

The still drinking water segment is estimated to witness significant growth during the forecast period.The market experiences significant growth due to various factors, including consumer preference for pure and safe drinking water, increasing health consciousness, and the convenience of on-the-go hydration. Still drinking water, which accounts for a considerable market share, is non-carbonated and available in both flavored and unflavored variants. With the rise in urbanization and environmental pollution leading to contaminated water sources, the demand for bottled water has d. Additionally, the introduction of functional waters fortified with essential minerals, amino acids, electrolytes, and vitamins further boosts market growth. Packaging innovations, such as airtight barriers, light-resistant materials, and eco-friendly bottles, cater to consumer demands for product protection and sustainability. Despite the popularity of carbonated drinks and sugary beverages, consumers prioritize their health and wellness, leading to the increasing popularity of bottled water as a hydration solution.

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The Still drinking water segment was valued at USD 125.60 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 53% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in Asia Pacific is experiencing consistent growth, with China leading the charge due to population expansion and economic development. Consumers in China prioritize their health, driving the demand for bottled water. In 2023, China's population reached 1.41 billion, fueling the need for daily consumption of clean drinking water. Indi

Discover the high-quality and diverse range of European bottled water brands, known for their purity, taste, and sustainability. From iconic brands like Evian and Perrier to luxury favorites like Voss, explore the origins and unique characteristics of these renowned water sources.

Flavored Water: This segment includes water infused with natural or artificial flavors, offering consumers a refreshing and enjoyable hydration option with a variety of taste profiles.Functional Water: This segment encompasses water enhanced with beneficial ingredients, such as electrolytes, vitamins, minerals, and antioxidants. These products are marketed as promoting hydration, energy, immunity, and other health benefits. Recent developments include: 2021: Coca-Cola introduces AHA, a new line of flavored sparkling water with functional ingredients., 2022: Danone acquires Harrogate Spring Water, a leading British bottled water company., 2023: PepsiCo launches Soulboost, a new line of functional water infused with vitamins and minerals.. Key drivers for this market are: Rising Health Consciousness. Increasing Disposable Incomes. Growing Demand for Flavorful and Convenient Hydration.. Potential restraints include: Regulations Governing Ingredients and Labeling. Competition from Product Substitutes.. Notable trends are: Personalization and Customization. Sustainable and Eco-Friendly Practices..

The EU bottled water market was finally on the rise to reach $20.8B in 2024, after two years of decline. The market value increased at an average annual rate of +3.6% from 2012 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption reached the peak level and is likely to continue growth in the immediate term.

The combined revenue in the 'Bottled Water' segment of the non-alcoholic drinks market in China was forecast to continuously increase between 2024 and 2029 by in total 11.2 billion U.S. dollars (+15.39 percent). After the eleventh consecutive increasing year, the combined revenue is estimated to reach 83.99 billion U.S. dollars and therefore a new peak in 2029. Notably, the combined revenue of the 'Bottled Water' segment of the non-alcoholic drinks market was continuously increasing over the past years.Find more key insights for the combined revenue in countries and regions like the combined volume in the non-alcoholic drinks market in Indonesia and the combined revenue per capita in the 'Juices' segment of the non-alcoholic drinks market in Europe. The Statista Market Insights cover a broad range of additional markets.

Europe Polyethylene Terephthalate (PET) Market size was valued at USD 9.3 Billion in 2024 and is projected to reach USD 11.8 Billion by 2032, growing at a CAGR of 3.02% from 2026 to 2032.

Key Market Drivers:

Increasing Beverage Industry and Bottled Water Consumption: The growing beverage industry, notably bottled water usage, is fueling PET demand in Europe. According to Eurostat, the EU’s bottled water production volume will reach 52.7 billion liters in 2023, with an average annual consumption of 118 liters per person. The European Federation of Bottled Waters (EFBW) reported that PET bottles account for almost 85% of all water packaging materials used in the EU.

Europe Plastic Bottles Market Report is Segmented by Resin (Polyethylene (PE), Polyethylene Terephthalate (PET), Polypropylene (PP), and Other Resin Types), End-Use Industries (Food, Beverage (Bottled Water, Carbonated Soft Drinks, Alcoholic Beverages, Juices and Energy Drinks, and Other Beverages), Pharmaceuticals, Personal Care and Toiletries, Industrial, Household Chemicals, Paints and Coatings, and Other End-Use Industries), and Country (France, Germany, Italy, United Kingdom, Spain, Poland, Nordic, and Rest of Europe). The Market Sizing and Forecasts are Provided in Terms of Value (USD) and Volume (Tonnes) for all the Above Segments.

Europe Functional Water Market was valued at USD 12.7 Billion in 2023 and is projected to reach USD 24.8 Billion by 2031, growing at a CAGR of 8.7% during the forecast period from 2024-2031.

Functional water is water that has been enhanced with additional ingredients such as vitamins, minerals, electrolytes, herbs, or antioxidants to provide health benefits beyond simple hydration. It is commonly used as a refreshing beverage to promote hydration, support immune health, improve skin appearance, or boost energy levels.

The future scope of functional water includes continued innovation in flavors, ingredients, and health benefits, along with growing consumer demand for personalized wellness solutions. As health-conscious trends and sustainable packaging continue to rise, functional water is expected to expand in popularity, especially among fitness enthusiasts and individuals seeking healthier alternatives to sugary beverages.

Mexico is leading the ranking by combined volume per capita in the 'Bottled Water' segment of the non-alcoholic drinks market, recording 266.08 litres. Following closely behind is Italy with 258.87 litres, while India is trailing the ranking with 17.19 litres, resulting in a difference of 248.89 litres to the ranking leader, Mexico. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the bottled water segment of the non-alcoholic drinks market and a ranking of subsegments in North America regarding revenue in the Non-Alcoholic Drinks market as a whole. The Statista Market Insights cover a broad range of additional markets.