The Europe Breakfast Cereals Market is Segmented by Type (Ready-To-Eat Cereals and Ready-To-Cook Cereals), Ingredient Source (Wheat, Corn, Oats, Rice, Barley, and Others), Packaging Type (Boxes, Stand-Up Pouches, and More), Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, and More), Age Group (Adults and Children), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Snapshot img { margin: 10px !important; } Europe Breakfast Cereals Market Size 2025-2029

The Europe breakfast cereals market size is forecast to increase by USD 1.4 billion, at a CAGR of 4.6% between 2024 and 2029.

The breakfast cereals market in Europe is advancing, primarily driven by the increasing demand for breakfast cereals as consumers become more aware of the importance of a healthy first meal. This trend has spurred innovation, with a focus on developing products that are not only convenient but also nutritionally robust, containing essential carbohydrates, proteins, and fibers. Offerings like organic cereal are gaining traction as health benefits, such as high-fiber content and low cholesterol, become key purchasing criteria. Manufacturers are responding with new product launches that cater to this health-conscious demographic, including fruit-flavored and reduced-sugar varieties. The rising popularity of online retail is further amplifying this growth, as an increasing number of consumers turn to e-commerce for their grocery needs. This digital shift allows for greater accessibility and a wider selection of breakfast food, catering to diverse tastes and dietary requirements across the region.The expansion of online distribution channels, driven by increasing internet penetration and a growing base of e-commerce users, is a significant trend reshaping the market. New players are entering the online space, capitalizing on the demand for convenient purchasing options, which is further supported by the growth of food delivery services. Online platforms enable manufacturers of products like rte breakfast cereal to reach a broader audience, including those in remote areas, while subscription models encourage repeat business. However, the industry grapples with the challenge of food price fluctuations. The unpredictable costs of raw materials, influenced by adverse weather conditions and other external factors, create pricing instability. This volatility can affect profit margins and consumer affordability, presenting a persistent challenge to sustained market expansion.

What will be the size of the Europe Breakfast Cereals Market during the forecast period?

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The ongoing evolution of the breakfast cereals market in Europe is marked by a dynamic interplay between consumer health consciousness and digital transformation. The demand for convenient nutrition is reshaping product development, leading to a greater variety of fortified breakfast options and ready-to-eat cereals. Innovations in formulations, such as the use of plant-derived proteins and alternative grains, reflect a broader shift toward wellness-oriented consumption. Concurrently, the expansion of online distribution channels continues to alter the retail landscape, providing consumers with unprecedented access to niche products like organic cereal and customizable muesli blends. This digital integration is also enabling more direct engagement between brands and their customers.Strategic responses within the market are increasingly focused on navigating supply chain complexities and regulatory demands. The persistence of food price fluctuations requires agile sourcing and production cost management to maintain competitive pricing for both shelf-stable foods and frozen breakfast foods. Furthermore, the emphasis on supply chain transparency and ethical ingredient sourcing is becoming a critical differentiator. As the competitive landscape intensifies with the growth of private-label brands, companies are leveraging value-added packaging and clean labeling practices to communicate product quality and build consumer trust. The continuous adaptation to these evolving economic and consumer-driven pressures is essential for maintaining market position.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019 - 2023 for the following segments. Distribution channelOfflineOnlineType of packagingBoxesStand-up pouchesPortable containersOthersEnd-userHouseholdsFoodservice industryInstitutional buyersGeographyEuropeUKGermanyFranceItaly

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The offline distribution channel, which includes supermarkets, hypermarkets, and convenience stores, remains a cornerstone of the breakfast cereals market. These physical retail spaces offer significant advantages, such as large shelf areas that accommodate a wide variety of ready-to-eat cereals and other whole-grain food products, allowing for direct consumer comparison. In-store promotions and the ability to bund

USD 10515.03 Million in 2024; projected USD 14770.41 Million by 2033; CAGR 3.87%.

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Breakfast Cereals Market Size 2024-2028

The breakfast cereals market size is estimated to increase by USD 4.10 billion and grow at a CAGR of 3.2% between 2023 and 2028.

The global breakfast cereals market is growing steadily, driven by increasing demand for convenient, nutritious breakfast options such as ready-to-eat (RTE) breakfast cereals and advancements in product innovation. Key factors include a shift in consumer preferences toward healthier choices like whole-grain and high-fiber cereals as well as yogurt, spurred by greater health awareness, and the expansion of e-commerce, which enhances accessibility and brand reach.
This report provides a detailed analysis for business leaders, covering market size, growth projections through 2028, and key segments like ready-to-eat cereals, which dominate due to their convenience and widespread appeal. It explores trends such as the rising popularity of organic and plant-based options, reflecting dietary shifts, and addresses challenges like fluctuating raw material costs, which can impact pricing and supply stability. The insights are designed for practical use in strategy, product development, and market expansion.
For companies aiming to stay competitive in the global breakfast cereals market, this report offers clear, data-driven guidance on leveraging health trends and overcoming economic pressures, ensuring they can adapt to a dynamic, consumer-focused industry.

What will be the size of the Breakfast Cereals Market During the Forecast Period?

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Market Segmentation

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in 'USD Billion' for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

Distribution Channel Outlook

  Supermarkets and hypermarkets
  Independent retailers
  Convenience stores
  Others 





Product Type Outlook

  Ready-to-eat cereals
  Hot cereals





Region Outlook 

  North America

    U.S.
    Canada





  Europe

    The U.K.
    Germany
    France
    Rest of Europe





  APAC

    China
    India





  Middle East & Africa

    Saudi Arabia
    South Africa
    Rest of the Middle East & Africa


  South America

    Chile
    Brazil
    Argentina

By Distribution Channel

The market share growth by the supermarket and hypermarket segment will be significant during the forecast period. Two of the key distribution channels in the organized retailing sector of breakfast cereals are supermarkets, hypermarkets and convenience stores, which make purchasing easier for customers. The global expansion of supermarkets and hypermarkets is one of the key factors anticipated to propel the segment's growth.

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The supermarkets and hypermarkets segment was valued at USD 10.54 billion in 2018. In supermarkets and hypermarkets, customers can select from a variety of goods based on factors like cost and quality. For those who favor the conventional method of shopping, these stores are convenient. It is also anticipated that the segment will grow as supermarkets and hypermarkets become more prevalent in developing nations. Moreover, consumer purchasing preferences are shifting to supermarkets and hypermarkets as a result of rising disposable incomes and rapid urbanization. Furthermore, innovative and attractive displays in offline points of sale have been made possible by new product launches and an increase in marketing and promotional spending by vendors. Therefore, such factors are anticipated to drive the growth of the supermarket and hypermarket segment in the global market during the forecast period.

Key Region

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North America is estimated to contribute 30% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In North America, breakfast cereal consumption is high. Hot breakfast cereals, in particular, are frequently consumed due to their nutritional advantages over ready-to-eat breakfast cereals. Moreover, the fact that North American consumers have begun to view them as a snack is another motivating factor behind the market growth in the region. As consumers start skipping lunch or eating between meals, this trend is expected to grow during the forecast period.

Furthermore, the market for kids' organic breakfast cereals and breakfast food is primarily in North America. Organic cereals are also very popular with young consumers. The market share of manufacturers who adapt their product offerings to consumer preferences is likely to increase. Children and teenagers are typ

Europe Breakfast Cereal Market expected to grow by USD 4.49B by 2030, driven by health-conscious consumers seeking quick and nutritious breakfast options.

The Europe breakfast cereal market reached USD 10.62 Billion in 2024. The market is projected to grow at a CAGR of 2.70% between 2025 and 2034, reaching almost USD 13.86 Billion by 2034.

Europe Breakfast Cereals Market size was valued to be USD 12.50 Billion in the year 2023 and it is expected to reach USD 16.85 Billion in 2031, at a CAGR of 3.8% over the forecast period of 2024 to 2031.

Key Market Drivers Rising Demand for Organic and Natural Products: The European Commission's agricultural data shows organic cereal production increased by 38% between 2019 and 2023.

Discover the booming breakfast cereal market! Our comprehensive analysis reveals key trends, growth drivers, and competitive insights for 2025-2033, covering cold & hot cereals, major players like Kellogg's and General Mills, and regional market shares in North America, Europe, and beyond. Explore market size, CAGR, and future projections.

In 2024, the East European breakfast cereal market decreased by -0.5% to $1.3B for the first time since 2020, thus ending a three-year rising trend. The market value increased at an average annual rate of +2.7% from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, the market hit record highs at $1.3B in 2023, and then declined in the following year.

Discover the booming Ready-to-Eat (RTE) breakfast cereal market! This in-depth analysis reveals a $18.92B market growing at a CAGR of 6.06%, driven by consumer demand for convenient and healthy options. Explore key trends, leading companies, and regional insights to understand this dynamic sector's future.

The global Ready-to-Eat (RTE) Breakfast Cereal market is poised for significant expansion, projected to reach approximately $30 billion by 2025, with an estimated Compound Annual Growth Rate (CAGR) of 5.5% through 2033. This robust growth is propelled by a confluence of evolving consumer lifestyles, increasing demand for convenient and healthy breakfast options, and a growing global population with a higher disposable income. The market is witnessing a strong emphasis on health and wellness, with manufacturers innovating to offer cereals fortified with vitamins, minerals, and fiber, and catering to specific dietary needs such as gluten-free, organic, and plant-based options. The convenience factor remains paramount, as busy schedules drive consumers towards quick and easy meal solutions. Furthermore, aggressive marketing strategies and the introduction of novel flavors and product variations are continuously stimulating consumer interest and driving market penetration. The rise of e-commerce platforms has also played a crucial role, expanding accessibility and offering consumers a wider selection of products, thereby contributing to the overall market dynamism. The market landscape for RTE Breakfast Cereals is characterized by intense competition, with key players like Frito-Lay North America, Kellogg Company, and General Mills continually investing in product innovation, strategic partnerships, and geographical expansion. The demand is particularly strong in developed regions like North America and Europe, where established brands and a health-conscious consumer base fuel consistent growth. However, emerging economies in Asia Pacific and Latin America are exhibiting substantial growth potential, driven by increasing urbanization, rising incomes, and a growing awareness of Western breakfast habits. While the market is generally robust, potential restraints include fluctuating raw material prices, particularly for key ingredients like corn and wheat, and increasing consumer preference for alternative breakfast options. Nevertheless, the industry's ability to adapt to evolving consumer preferences, coupled with innovative product development and strategic market penetration, suggests a bright and dynamic future for the RTE Breakfast Cereal market. This comprehensive report delves into the dynamic Ready-To-Eat (RTE) Breakfast Cereal market, offering a detailed analysis from the historical period of 2019-2024 through to an estimated 2025 and projecting future growth until 2033. With a base year of 2025, the report utilizes a robust methodology to forecast market trends and opportunities, valued in millions. The study encompasses a broad spectrum of industry players, market segments, and key developments, providing actionable insights for stakeholders.

The European Organic Cereals Market is poised for robust growth, projected to reach an estimated market size of approximately USD 10,500 million in 2025, with a significant Compound Annual Growth Rate (CAGR) of 4.20% anticipated through 2033. This expansion is fueled by a confluence of evolving consumer preferences, a growing awareness of health and environmental concerns, and increasing disposable incomes across key European nations. The demand for organic products is demonstrably on the rise as consumers actively seek out healthier and more sustainably produced food options. This trend is particularly evident in the breakfast cereal segment, where a preference for natural ingredients, absence of artificial additives, and a commitment to ethical sourcing are becoming paramount. The market's trajectory indicates a sustained upward trend, driven by the continuous innovation in product offerings and an expanding distribution network that caters to an increasingly conscious consumer base. The market segmentation further illustrates the dynamic nature of the European Organic Cereals landscape. The Ready-to-Cook and Ready-to-Eat segments are both experiencing substantial traction, reflecting the convenience-driven lifestyles of modern consumers. Within product types, Corn-based and Mixed/Blended Breakfast Cereals are leading the charge, demonstrating versatility and broad appeal. Distribution channels are also diversifying, with Online Retailers emerging as a crucial avenue for market penetration alongside traditional Supermarkets/Hypermarkets and Specialist Stores. Key players such as Kellogg Co, General Mills, and Haldirams are actively investing in product development and marketing strategies to capture a larger share of this burgeoning market. While the market benefits from strong drivers, potential restraints include the premium pricing often associated with organic products and the ongoing supply chain complexities that can impact availability. Nonetheless, the overarching trend towards health, wellness, and sustainability provides a powerful impetus for continued growth. Key drivers for this market are: Rising Demand for Convenient Snacking Options, Increase in Demand for New and Innovative Flavored Meat Snacks. Potential restraints include: Fluctuations in the Price of Raw Materials. Notable trends are: Rising Demand For Ready-To-Cook Breakfast Cereals.

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RTE Breakfast Cereal Market Size 2024-2028

The rte breakfast cereal market size is valued to increase by USD 6.48 billion, at a CAGR of 6.06% from 2023 to 2028. Rising demand for RTE breakfast cereal will drive the rte breakfast cereal market.

Market Insights

North America dominated the market and accounted for a 35% growth during the 2024-2028.
By Distribution Channel - Offline segment was valued at USD 8.27 billion in 2022
By Type - Corn segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 74.77 million 
Market Future Opportunities 2023: USD 6478.70 million
CAGR from 2023 to 2028 : 6.06%

Market Summary

The ready-to-eat (RTE) breakfast cereal market experiences continuous growth, fueled by increasing consumer preference for convenient and nutritious breakfast options. Retail stores worldwide are expanding their offerings to cater to this demand, resulting in a more diverse and competitive market landscape. Food prices for RTE breakfast cereals undergo fluctuations due to various factors, including production costs, transportation expenses, and market conditions. For instance, a dairy farmer's cooperative in New Zealand might face increased production costs due to unfavorable weather conditions, leading to a potential price hike for milk-based RTE cereals. Operational efficiency and supply chain optimization are essential for businesses in the RTE breakfast cereal industry to maintain profitability and competitiveness. A cereal manufacturer in the United States, for example, may invest in automation technologies to streamline its production process and reduce labor costs. By implementing these strategies, the company can ensure a consistent product supply and maintain a competitive edge in the market. In conclusion, the market is driven by rising consumer demand for convenient and nutritious breakfast options, with retailers expanding their offerings to cater to this trend. Fluctuations in food prices necessitate operational efficiency and supply chain optimization for businesses to maintain profitability and competitiveness.

What will be the size of the RTE Breakfast Cereal Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free SampleThe market continues to evolve, with companies focusing on various strategies to cater to changing consumer preferences and regulatory requirements. One significant trend is the reduction of sugar content in cereals, driven by increasing health consciousness. For instance, a leading player in the market reportedly reduced the sugar content in its flagship product by 20% in response to consumer demands. Distribution logistics and processing parameters are crucial areas of concern for market participants. Ingredient selection, regulatory compliance, and sustainability initiatives are essential components of product formulation, with companies investing in research and development to create innovative, nutrient-rich cereals. Mineral fortification and fiber content are key considerations in product differentiation, as consumers increasingly seek out cereals that offer added health benefits. Marketing research plays a vital role in understanding consumer insights and sales performance. Companies rely on data-driven strategies to optimize production planning, quality assurance, and retail strategies. Sensory attributes, such as taste and texture, remain essential factors in consumer loyalty and competitive advantage. Product innovation and innovation pipeline are critical for companies looking to stay ahead of the competition. Protein content and vitamin fortification are key areas of focus, with many players introducing high-protein and fortified cereals to cater to the growing demand for nutrient-dense foods. Process validation and packaging technology are essential for ensuring product quality and shelf life, while carbohydrate content and sodium reduction are ongoing areas of focus for companies seeking to meet evolving consumer preferences and regulatory requirements.

Unpacking the RTE Breakfast Cereal Market Landscape

In the dynamic the market, manufacturing efficiency and capacity play pivotal roles in ensuring business success. Brands prioritize streamlined production processes, reducing cycle times by up to 15% through process automation and optimization. Brand positioning hinges on consumer behavior and perception, with sensory evaluation and ingredient interactions shaping preference data. Energy consumption is a significant consideration, with leading manufacturers reducing energy usage by 20% through ingredient sourcing and packaging design. Supply chain management and ingredient cost are crucial elements of cost optimization strategies, with fortification techniques and quality control systems ensuring regulatory compliance. Product innovation, waste r

The global Breakfast Cereal Market is valued at USD 47.99 billion in 2025 and is expected to reach USD 71.73 billion by 2035, expanding at a CAGR of 4.1%. Growth is being driven by urbanization and changing morning routines, which have been complemented by the proliferation of online grocery channels.

Country-wise Market Outlook: Breakfast Cereal Market

Breakfast Cereal Market Outlook

According to our latest research, the global breakfast cereal market size stood at USD 48.1 billion in 2024, reflecting steady consumer demand and evolving dietary preferences worldwide. The market is forecasted to reach USD 66.4 billion by 2033, growing at a CAGR of 3.6% during the period from 2025 to 2033. This consistent growth trajectory is primarily driven by increased health consciousness, urbanization, and the rising need for convenient meal solutions across both developed and emerging economies.

The breakfast cereal market is witnessing robust expansion, fueled by a confluence of factors such as changing lifestyles, growing urban populations, and the increasing adoption of Western food habits in emerging markets. As more consumers seek quick, nutritious, and easy-to-prepare breakfast options, companies are innovating with new flavors, health-oriented formulations, and functional ingredients. The proliferation of fortified cereals addressing specific dietary needs—such as high-fiber, gluten-free, and low-sugar options—has further broadened the market’s appeal. Additionally, aggressive marketing campaigns and celebrity endorsements have played a crucial role in enhancing brand visibility and consumer engagement, particularly among millennials and Generation Z.

Another major growth driver for the breakfast cereal market is the ongoing shift towards healthier eating habits. Consumers are increasingly scrutinizing product labels, seeking cereals that offer whole grains, minimal processed sugars, and added nutrients such as vitamins, minerals, and protein. This trend has prompted manufacturers to reformulate existing products and introduce new lines that cater to health-conscious individuals. The surge in demand for organic and non-GMO cereals has also contributed to market expansion, with premiumization strategies enabling companies to command higher price points and margins. Furthermore, the rise of plant-based diets and the popularity of vegan and vegetarian lifestyles have spurred the development of alternative cereal formulations that exclude animal-derived ingredients.

The breakfast cereal market’s growth is also supported by the rapid expansion of modern retail infrastructure, particularly in emerging economies. Supermarkets, hypermarkets, and convenience stores are increasingly stocking a wide range of breakfast cereals, making them more accessible to a broader consumer base. The digital transformation of retail, with the proliferation of online grocery platforms and direct-to-consumer channels, has further democratized access to a diverse array of cereal products. Innovative packaging formats that enhance shelf life and convenience, such as resealable pouches and single-serve packs, have also contributed to increased consumption. However, the market remains highly competitive, with established brands vying for share alongside private labels and new entrants.

From a regional perspective, North America continues to dominate the global breakfast cereal market, accounting for the largest share in 2024, followed closely by Europe. However, the Asia Pacific region is emerging as a significant growth engine, driven by rising disposable incomes, urbanization, and the gradual adoption of Westernized dietary patterns. Latin America and the Middle East & Africa are also witnessing steady growth, albeit from a smaller base, as consumers in these regions become more aware of the convenience and nutritional benefits offered by breakfast cereals. The interplay of local taste preferences and global product innovation is expected to shape the competitive landscape in these markets over the forecast period.

Product Type Analysis

The breakfast cereal market is broadly segmented by product type into Ready-to-Eat (RTE) cereals, Hot cereals, and Others. Ready-to-Eat cereals, which include popular products such as flakes, puffed grains, and extruded cereals, dominate the market, accounting

Plant-Based Breakfast Cereal Market Outlook

According to our latest research, the global plant-based breakfast cereal market size reached USD 14.7 billion in 2024 and is expected to grow at a robust CAGR of 8.2% during the forecast period, attaining a value of USD 29.5 billion by 2033. This growth is primarily driven by rising consumer awareness of health and sustainability, coupled with a significant shift toward plant-based diets. The marketÂ’s expansion is further supported by innovation in product offerings and the increasing availability of plant-based cereals across diverse retail channels worldwide.

The surging demand for plant-based breakfast cereal is largely attributed to the growing health consciousness among consumers globally. Modern consumers are increasingly seeking out food products that are not only nutritious but also align with their ethical and environmental values. Plant-based cereals, which are often high in dietary fiber, vitamins, and minerals while being free from cholesterol and low in saturated fats, have become a staple for individuals aiming to adopt healthier lifestyles. The proliferation of vegan and vegetarian populations, particularly in North America and Europe, has accelerated the adoption of plant-based breakfast cereals, as has the mounting evidence linking plant-based diets to reduced risks of chronic diseases such as obesity, diabetes, and cardiovascular ailments. Furthermore, the clean-label movement and the demand for minimally processed foods have prompted manufacturers to reformulate their products, minimizing artificial additives and preservatives, which resonates strongly with the evolving preferences of modern consumers.

Another major growth driver for the plant-based breakfast cereal market is the increasing focus on sustainability and environmental stewardship. As climate change and resource depletion become more pressing global concerns, both consumers and manufacturers are prioritizing products that have a lower environmental impact. Plant-based cereals, which typically require less water, land, and energy to produce compared to their animal-based counterparts, are perceived as more eco-friendly options. The food industryÂ’s commitment to reducing its carbon footprint has spurred investments in sustainable sourcing, recyclable packaging, and transparent supply chains, all of which bolster consumer confidence and loyalty. This shift is further reinforced by regulatory support and governmental initiatives promoting plant-based foods as a means to achieve national and global sustainability targets.

Innovation and product diversification have also played pivotal roles in propelling the growth of the plant-based breakfast cereal market. Leading manufacturers are continually expanding their portfolios to include a wider array of flavors, textures, and nutritional profiles, catering to the diverse and evolving tastes of global consumers. The incorporation of novel ingredients such as ancient grains, superfoods, and functional additives like probiotics and prebiotics has enhanced the appeal of plant-based cereals. Additionally, the growing penetration of e-commerce and the rise of direct-to-consumer models have made it easier for consumers to access a broader selection of plant-based breakfast cereals, fostering greater brand engagement and market expansion. As a result, the market is witnessing heightened competition and increased investment in research and development, further fueling innovation and growth.

Breakfast Cereal has long been a staple in many households, providing a quick and convenient meal option to start the day. In recent years, the shift towards healthier and more sustainable eating habits has transformed the breakfast cereal landscape. Consumers are increasingly opting for cereals that not only satisfy their taste buds but also align with their nutritional goals and ethical values. This trend is particularly evident in the plant-based breakfast cereal market, where innovation and variety are key drivers of consumer interest. As more people embrace plant-based diets, the demand for cereals that offer a balance of taste, nutrition, and sustainability continues to rise, making breakfast cereal an integral part of the modern dietary landscape.

Regionally, North America and Europe continue to dominate the global plant-based breakfast cereal market, accounting for the largest share of both production and consumption. However, the Asia Pacific region is emergin

Discover the booming European organic cereals market! This comprehensive analysis reveals key trends, growth drivers, and market size projections (2025-2033), highlighting leading brands and segments like ready-to-eat and corn-based cereals. Explore market opportunities and competitive dynamics in this expanding sector. Notable trends are: Rising Demand For Ready-To-Cook Breakfast Cereals.

Steadily growing European breakfast cereal market reached $4.1B in 2020. Imports keep pace with consumption growth, rising by 7.5% in volume terms in 2020. France and Germany remain the largest consumers and importers of breakfast cereals in the EU, being actively engaged in mutual trade. In 2020, most products imported to Germany came from Poland and the Netherlands, while Belgium and Spain were the key suppliers to France.

Explore the booming Fortified Breakfast Cereals market, driven by health consciousness and convenience. Discover market size, CAGR, key drivers, trends, and regional insights.