The Europe Breakfast Cereals Market is Segmented by Type (Ready-To-Eat Cereals and Ready-To-Cook Cereals), Ingredient Source (Wheat, Corn, Oats, Rice, Barley, and Others), Packaging Type (Boxes, Stand-Up Pouches, and More), Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, and More), Age Group (Adults and Children), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

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Europe Breakfast Cereals Market Size 2024-2028

The Europe breakfast cereals market size is forecast to increase by USD 1.28 billion at a CAGR of 4.5% between 2023 and 2028.

The breakfast cereals market in Europe is experiencing steady growth, driven by rising consumer demand for convenient, nutritious breakfast options and advancements in product innovation. Key factors include increasing health awareness, with preferences shifting toward whole-grain and fortified cereals and yogurt, and the growing popularity of on-the-go eating, fueled by busy lifestyles across the region.
This report offers a practical analysis for businesses, detailing market size, growth forecasts through 2028, and key segments like ready-to-eat cereals, which lead due to their ease of use and widespread availability. It highlights trends such as the surge in demand for organic and low-sugar options, reflecting evolving dietary preferences, and addresses challenges like fluctuating raw material costs, which can impact pricing and supply stability. The insights are tailored for strategic planning, product positioning, and customer engagement in the European market.
For companies aiming to succeed in the European breakfast cereals market, this report provides clear, actionable data to navigate consumer trends and economic pressures, ensuring they remain competitive in a dynamic regional landscape.

What will be the size of the Europe Breakfast Cereals Market during the forecast period?

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The market is a significant sector in the global food industry, offering a wide array of options to consumers. These cereals are primarily made from processed grains, which undergo various stages of processing to create an extensive range of textures and flavors. The fundamental ingredients in breakfast cereals include grains, milk, and sometimes, yogurt, fruit, nuts, and other additives like sugar, cocoa, and water. Grains are the primary source of carbohydrates, while milk and yogurt provide essential nutrients like calcium and protein. Fruits add natural sweetness and fiber, while nuts contribute healthy fats and additional protein.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Hot Cereal
  RTE


Geography

  Europe

    France
    Germany
    Italy
    UK

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market witnesses significant sales through offline distribution channels, including supermarkets, hypermarkets, convenience stores, and other retail outlets. Among these, supermarkets and hypermarkets hold a prominent position due to their extensive reach and large inventory. Consumers favor supermarkets and hypermarkets for their convenience and extensive product offerings. These retail formats provide ample shelf space and storage capacity, enabling the sale of a diverse range of breakfast cereals.

The availability of a broad assortment of flavors, fortified options with vitamins and minerals, and various combinations with milk, yogurt, fruit, nuts, and fine flour allows consumers to make informed choices based on their preferences. The one-stop-shop convenience of supermarkets and hypermarkets is a significant advantage, as it is not feasible to find such a wide variety of products in smaller shops.

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The offline segment was valued at USD 2.67 billion in 2018 and showed a gradual increase during the forecast period.

Market Dynamics

The Europe breakfast cereals market is witnessing a shift towards healthier and more diverse options to cater to changing consumer preferences. Whole grain blends and nutrient-packed flakes are gaining popularity, offering a nutritious start to the day. Quick breakfast bowls and fiber-rich mixes provide convenience for busy mornings, while natural sweetener options ensure a healthier alternative to traditional sugary cereals. For those with dietary restrictions, gluten-free grains and dairy-free pairings offer inclusive choices. Crunchy cereal bites and fortified morning meals are becoming common, enhancing both taste and nutrition. Organic oat clusters and low-sugar recipes appeal to health-conscious consumers looking for wholesome options. Kid-friendly shapes and protein-enhanced cereals make breakfast more enjoyable for younger audiences. Multigrain cereal bars and portable snack cups provide on-the-go solutions, perfect for busy individuals.

The processing of breakfast cereals involves several steps, including cooking, mixing, and shaping. Fine flour is often used as a

This statistic shows the average weekly purchase per person of breakfast cereals in the United Kingdom (UK) from 2006 to 2023/2024. In 2022/2023 an average of 117 grams of breakfast cereal was consumed per person per week in UK households.

The global breakfast cereals market, valued at $5.20 billion in 2025, is projected to experience robust growth, driven by several key factors. Health and wellness trends are significantly impacting consumer choices, with a rising demand for organic, gluten-free, and high-protein cereals. The increasing prevalence of busy lifestyles contributes to the convenience factor of ready-to-eat cereals, further fueling market expansion. Furthermore, innovative product launches featuring diverse flavors, textures, and functional ingredients cater to evolving consumer preferences, boosting market appeal. The market is segmented by distribution channels, with offline channels currently dominating but witnessing a steady shift towards online platforms driven by e-commerce growth and convenience. Major players like Kellogg's, General Mills, and Nestle are actively competing through strategic initiatives, including product diversification, brand extensions, and mergers & acquisitions, to solidify their market positions. Geographic analysis reveals strong market presence in Europe, particularly in Germany, the UK, France, and Italy, owing to high cereal consumption rates and established distribution networks. However, increasing prices of raw materials, fluctuating agricultural yields, and shifting consumer preferences towards healthier alternatives present potential restraints on market expansion. The projected Compound Annual Growth Rate (CAGR) of 4.5% from 2025 to 2033 indicates a promising future for the breakfast cereals market, despite these challenges. This growth is anticipated to be driven by continued innovation in product offerings and expansion into emerging markets. The competitive landscape is characterized by both established multinational corporations and smaller specialized brands. Established players leverage their extensive distribution networks and brand recognition to maintain a strong market share. Meanwhile, smaller companies are focusing on niche segments, offering organic, specialty, or functional cereals to cater to specific consumer needs. This competitive pressure drives innovation and necessitates continuous adaptation to maintain market relevance. The forecast period (2025-2033) suggests significant growth opportunities, particularly in regions with increasing disposable incomes and changing dietary habits. The market's future will likely be defined by the ongoing balance between the dominance of established players and the disruptive potential of smaller, more agile competitors offering innovative and health-conscious options.

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Breakfast Cereals Market Size 2024-2028

The breakfast cereals market size is estimated to increase by USD 4.10 billion and grow at a CAGR of 3.2% between 2023 and 2028.

The global breakfast cereals market is growing steadily, driven by increasing demand for convenient, nutritious breakfast options such as ready-to-eat (RTE) breakfast cereals and advancements in product innovation. Key factors include a shift in consumer preferences toward healthier choices like whole-grain and high-fiber cereals as well as yogurt, spurred by greater health awareness, and the expansion of e-commerce, which enhances accessibility and brand reach.
This report provides a detailed analysis for business leaders, covering market size, growth projections through 2028, and key segments like ready-to-eat cereals, which dominate due to their convenience and widespread appeal. It explores trends such as the rising popularity of organic and plant-based options, reflecting dietary shifts, and addresses challenges like fluctuating raw material costs, which can impact pricing and supply stability. The insights are designed for practical use in strategy, product development, and market expansion.
For companies aiming to stay competitive in the global breakfast cereals market, this report offers clear, data-driven guidance on leveraging health trends and overcoming economic pressures, ensuring they can adapt to a dynamic, consumer-focused industry.

What will be the size of the Breakfast Cereals Market During the Forecast Period?

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Market Segmentation

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in 'USD Billion' for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

Distribution Channel Outlook

  Supermarkets and hypermarkets
  Independent retailers
  Convenience stores
  Others 





Product Type Outlook

  Ready-to-eat cereals
  Hot cereals





Region Outlook 

  North America

    U.S.
    Canada





  Europe

    The U.K.
    Germany
    France
    Rest of Europe





  APAC

    China
    India





  Middle East & Africa

    Saudi Arabia
    South Africa
    Rest of the Middle East & Africa


  South America

    Chile
    Brazil
    Argentina

By Distribution Channel

The market share growth by the supermarket and hypermarket segment will be significant during the forecast period. Two of the key distribution channels in the organized retailing sector of breakfast cereals are supermarkets, hypermarkets and convenience stores, which make purchasing easier for customers. The global expansion of supermarkets and hypermarkets is one of the key factors anticipated to propel the segment's growth.

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The supermarkets and hypermarkets segment was valued at USD 10.54 billion in 2018. In supermarkets and hypermarkets, customers can select from a variety of goods based on factors like cost and quality. For those who favor the conventional method of shopping, these stores are convenient. It is also anticipated that the segment will grow as supermarkets and hypermarkets become more prevalent in developing nations. Moreover, consumer purchasing preferences are shifting to supermarkets and hypermarkets as a result of rising disposable incomes and rapid urbanization. Furthermore, innovative and attractive displays in offline points of sale have been made possible by new product launches and an increase in marketing and promotional spending by vendors. Therefore, such factors are anticipated to drive the growth of the supermarket and hypermarket segment in the global market during the forecast period.

Key Region

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North America is estimated to contribute 30% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In North America, breakfast cereal consumption is high. Hot breakfast cereals, in particular, are frequently consumed due to their nutritional advantages over ready-to-eat breakfast cereals. Moreover, the fact that North American consumers have begun to view them as a snack is another motivating factor behind the market growth in the region. As consumers start skipping lunch or eating between meals, this trend is expected to grow during the forecast period.

Furthermore, the market for kids' organic breakfast cereals and breakfast food is primarily in North America. Organic cereals are also very popular with young consumers. The market share of manufacturers who adapt their product offerings to consumer preferences is likely to increase. Children and teenagers are typ

The global breakfast cereals market, encompassing a diverse range of cold and hot cereals for household and bakery applications, is experiencing robust growth. While precise figures for market size and CAGR are unavailable, considering the established presence of major players like Kellogg's, General Mills, and PepsiCo, and the consistent demand for convenient breakfast options, a conservative estimate places the 2025 market size at approximately $50 billion USD. This figure reflects a steady expansion fueled by several key drivers. Growing health consciousness is driving demand for healthier cereals with added nutrients and reduced sugar content. The increasing prevalence of busy lifestyles contributes to the sustained popularity of quick and convenient breakfast solutions. Furthermore, innovative product development, including gluten-free, organic, and specialized cereals catering to specific dietary needs, is expanding market reach and attracting new consumer segments. However, fluctuating raw material prices and intense competition among established brands pose significant challenges to market growth. Regional variations exist, with North America and Europe currently commanding larger market shares, though emerging economies in Asia-Pacific are exhibiting significant growth potential. The forecast period (2025-2033) suggests continued market expansion, although the exact CAGR will depend on several factors including economic conditions, evolving consumer preferences, and successful product innovations. Segmentation by type (cold vs. hot cereals) and application (household vs. bakery) reveals valuable insights into consumer behavior and product demand. Cold cereals, driven by ease of preparation and diverse flavor options, will likely maintain a dominant market share. However, the hot cereals segment is expected to show growth, driven by increasing awareness of health benefits associated with certain grains like oats. Competitive dynamics will remain intense, with established players facing challenges from smaller, specialized brands focused on niche markets and organic/natural products. Understanding regional nuances, particularly the growth opportunities in emerging markets, will be crucial for companies seeking to capitalize on this evolving market landscape.

The Europe Breakfast Cereals report provides a detailed analysis of emerging investment pockets, highlighting current and future market trends. It offers strategic insights into capital flows and market shifts, guiding investors toward growth opportunities in key industry segments and regions.

Europe Breakfast Cereals Market size was valued to be USD 12.50 Billion in the year 2023 and it is expected to reach USD 16.85 Billion in 2031, at a CAGR of 3.8% over the forecast period of 2024 to 2031.

Key Market Drivers Rising Demand for Organic and Natural Products: The European Commission's agricultural data shows organic cereal production increased by 38% between 2019 and 2023.

The global breakfast cereal market, valued at USD 41,273.67 million in 2023, is projected to grow at a CAGR of 5.5%, reaching USD 63,071.59 million by 2031.

Learn about the growth potential of the breakfast cereal market in Europe, with forecasts indicating an upward consumption trend over the next decade. Market performance is expected to expand with a CAGR of +1.0% in volume and +2.1% in value from 2024 to 2035, reaching 3.1M tons and $12.3B respectively by the end of the period.

In 2023, the annual average Consumer Price Index (CPI) of bread and cereals in the United Kingdom (UK) was measured at 116.7 index points.Consumer price indices are designed to measure changes in the price of everything consumers buy. More information on CPI can be found here.

The Ready-to-Eat (RTE) breakfast cereal market, valued at $18.92 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 6.06% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing prevalence of busy lifestyles and the demand for convenient, nutritious breakfast options are significantly boosting market demand. Health-conscious consumers are driving growth in segments offering organic, whole-grain, and high-protein cereals, while innovative product launches featuring unique flavors and functional ingredients continue to capture market share. The rise of e-commerce platforms is also contributing to market growth by providing consumers with easy access to a wider variety of cereals. However, fluctuating raw material prices and growing concerns about added sugar content in certain cereals pose significant challenges to sustained market expansion. The market is segmented by distribution channel (offline and online) and cereal type (corn, wheat, rice, and others), with online sales exhibiting faster growth due to increasing internet penetration and e-commerce adoption. Competitive dynamics are shaped by established multinational players like Kellogg's and General Mills, alongside regional and emerging brands focusing on specialized niches. These companies employ diverse competitive strategies, including product diversification, brand building, and strategic partnerships to strengthen their market position. Geographic variations in market growth are expected, with North America and Europe maintaining significant market share due to established consumer preferences and high per capita consumption. However, the Asia-Pacific region is poised for rapid expansion driven by increasing disposable incomes and changing dietary habits. The forecast period of 2025-2033 presents considerable opportunities for industry players to capitalize on evolving consumer trends and innovate to meet the growing demand for healthier and more convenient breakfast options. Understanding regional preferences, navigating regulatory changes, and effectively managing supply chain challenges will be crucial for success in this dynamic market. The competitive landscape necessitates constant product innovation, strategic marketing, and a keen awareness of consumer health and wellness concerns.

The Europe breakfast cereal market reached USD 10.62 Billion in 2024. The market is projected to grow at a CAGR of 2.70% between 2025 and 2034, reaching almost USD 13.86 Billion by 2034.

Technological advancements in the Europe Gluten Free Breakfast Cereals industry are shaping the future market landscape. The report evaluates innovation-driven growth and how emerging technologies are transforming industry practices, offering a comprehensive outlook on future opportunities and market potential.

Breakfast Cereals Market Outlook

According to our latest research, the global breakfast cereals market size in 2024 is valued at USD 52.8 billion, with a robust compound annual growth rate (CAGR) of 4.7% expected from 2025 to 2033. By the end of 2033, the market is forecasted to reach approximately USD 81.3 billion. The primary growth driver is the increasing consumer inclination toward convenient, healthy, and ready-to-eat food options, particularly in urbanized regions where busy lifestyles demand quick meal solutions.

The growth trajectory of the breakfast cereals market is underpinned by evolving consumer dietary habits and the rising awareness regarding the importance of a balanced breakfast. With hectic daily routines and a growing number of working professionals, there is a significant shift towards convenient breakfast solutions that do not compromise on nutrition. The introduction of fortified cereals with added vitamins, minerals, and fibers has further enhanced their appeal, especially among health-conscious consumers. Moreover, the popularity of plant-based and gluten-free cereals is expanding the market's reach to new consumer segments, including those with dietary restrictions or preferences. This trend is anticipated to continue as manufacturers innovate with new ingredients and flavors to cater to diverse palates globally.

Another crucial factor driving the breakfast cereals market is the aggressive marketing and promotional strategies adopted by leading brands. Companies are investing heavily in advertising campaigns, celebrity endorsements, and digital marketing to boost brand visibility and consumer engagement. Packaging innovations, such as resealable pouches and eco-friendly boxes, are also playing a pivotal role in attracting environmentally conscious buyers. Additionally, the rise of private label brands in supermarkets and hypermarkets is intensifying competition, offering consumers a wider variety of options at competitive prices. These factors collectively contribute to the sustained growth and dynamism of the breakfast cereals industry.

The increasing penetration of organized retail and e-commerce platforms is significantly enhancing the accessibility of breakfast cereals, especially in developing economies. Online grocery shopping is witnessing exponential growth, driven by the convenience of home delivery and a broad assortment of products. Retailers are leveraging advanced data analytics to personalize offerings, recommend products, and optimize inventory, thereby improving the overall consumer experience. Furthermore, the expansion of supermarkets and hypermarkets in emerging markets is providing a substantial boost to the sales of breakfast cereals, as consumers gain easier access to both international and local brands.

Regionally, North America and Europe continue to dominate the breakfast cereals market, accounting for a substantial share of global revenue. However, the Asia Pacific region is emerging as a lucrative market, fueled by rapid urbanization, rising disposable incomes, and shifting dietary patterns. Countries such as China, India, and Japan are witnessing increased consumption of breakfast cereals, particularly among younger demographics. Latin America and the Middle East & Africa are also exhibiting steady growth, supported by expanding retail infrastructure and growing health awareness. As these regions continue to develop economically, the demand for convenient and nutritious breakfast options is expected to surge, further propelling the global breakfast cereals market.

Product Type Analysis

The breakfast cereals market is segmented by product type into hot cereals, ready-to-eat cereals, and others. Ready-to-eat cereals dominate the market, representing over 65% of the total market share in 2024. The convenience offered by ready-to-eat cereals, coupled with a wide variety of flavors and nutritional profiles, make

The Europe breakfast cereal market expanded slightly to $8.1B in 2024, growing by 3.3% against the previous year. The market value increased at an average annual rate of +1.8% from 2012 to 2024; the trend pattern remained relatively stable, with only minor fluctuations being recorded in certain years. The level of consumption peaked at $8.4B in 2022; however, from 2023 to 2024, consumption failed to regain momentum.

Learn about the projected growth of the breakfast cereals market in the European Union, with an expected increase in consumption over the next decade.

Breakfast Cereals Market Outlook

The breakfast cereals market size was valued at approximately USD 40 billion in 2023 and is projected to reach USD 58 billion by 2032, growing at a compound annual growth rate (CAGR) of 4.1% over the forecast period. The market's growth is driven by a combination of factors including rising consumer awareness towards healthy eating habits, an increase in the demand for convenient and ready-to-eat meals, and the growing influence of Western food culture across the globe. The market size expansion is further propelled by the continuous innovation in cereal products aimed at satisfying diverse dietary needs and preferences.

A significant growth factor in the breakfast cereals market is the increasing health consciousness among consumers. There is a growing trend to adopt a balanced and nutritious diet, which has led to a surge in demand for cereals that are enriched with fibers, vitamins, and minerals. Consumers are increasingly avoiding cereals with high sugar content, leading manufacturers to innovate and offer healthier alternatives such as whole-grain, organic, and gluten-free cereals. This shift in consumer preference is reflecting strongly on the market dynamics, pushing companies to focus their research and development efforts on healthier product offerings.

The convenience factor also plays a crucial role in driving the breakfast cereals market. In today's fast-paced world, consumers are looking for quick and easy meal solutions that do not compromise on nutritional value. Ready-to-eat cereals cater to this demand by offering an effortless breakfast option that saves time while providing essential nutrients. The trend of on-the-go snacking has contributed to the increased consumption of breakfast cereals beyond the breakfast table, with people opting for cereals as a convenient snack during various times of the day.

Furthermore, the globalization of food culture has significantly influenced consumer dietary habits, especially in emerging economies. As Western dietary patterns gain popularity in regions such as Asia Pacific and Latin America, there is an increase in the consumption of breakfast cereals. The marketing and promotional strategies adopted by leading cereal brands have effectively sensitized these markets to the benefits and convenience of cereals, further contributing to the market's growth. Additionally, collaborations and partnerships between global players and local distribution networks have facilitated the penetration of cereal products into new geographic markets.

Flaked Cereals have become a staple in many households due to their versatility and ease of preparation. These cereals, often made from corn, rice, or wheat, provide a crunchy texture that appeals to a wide range of consumers. The process of flaking involves steaming and rolling the grains, which helps retain their nutritional value while enhancing their shelf life. As consumers continue to seek convenient breakfast options, flaked cereals offer a quick and nutritious solution that can be easily paired with milk, yogurt, or fruit. The growing trend towards healthier eating has also led to the development of flaked cereals with added nutrients, such as vitamins and minerals, catering to health-conscious individuals.

Regionally, the North American market holds a significant share due to the long-standing tradition of cereal consumption and the presence of major market players. However, the Asia Pacific region is expected to exhibit the highest growth rate during the forecast period. This growth is attributed to the increasing urbanization, rising disposable income, and a shift towards Westernized dietary habits. Europe maintains a steady demand for breakfast cereals, driven by the preference for organic and healthier options, while Latin America and the Middle East & Africa regions are witnessing gradual growth as they adapt to global food trends.

Product Type Analysis

In the breakfast cereals market, product type is a critical segment, primarily categorized into ready-to-eat cereals and hot cereals. Ready-to-eat cereals, such as corn flakes and granola, dominate the market due to their convenience and ease of preparation. These cereals are pre-cooked and require no further preparation beyond adding milk or yogurt, making them an ideal choice for busy consumers. The popularity of ready-to-eat cereals is further bolstered by the wide variety of flavors and types available, catering to different taste preferences and dieta

The global Breakfast Cereal Market is valued at USD 47.99 billion in 2025 and is expected to reach USD 71.73 billion by 2035, expanding at a CAGR of 4.1%. Growth is being driven by urbanization and changing morning routines, which have been complemented by the proliferation of online grocery channels.

Country-wise Market Outlook: Breakfast Cereal Market

The European organic cereals market, valued at approximately €500 million in 2025, is projected to experience robust growth, driven by increasing consumer awareness of health and wellness, a rising preference for organic and sustainable food products, and the growing popularity of convenient breakfast options. The market's Compound Annual Growth Rate (CAGR) of 4.20% from 2025 to 2033 indicates a steady expansion, with significant opportunities across various segments. Ready-to-eat organic cereals are expected to dominate the market, propelled by busy lifestyles and the convenience they offer. Within product types, corn-based cereals maintain a substantial share, while mixed/blended cereals are experiencing rapid growth due to their nutritional diversity and appeal to health-conscious consumers. Supermarkets and hypermarkets remain the primary distribution channels, although online retailers are witnessing increasing market penetration, facilitated by the rise of e-commerce and home delivery services. Key players like Kellogg's, General Mills, and Continental Foods are actively investing in organic product lines to capitalize on this expanding market, while smaller, specialized brands focus on niche offerings and premium pricing strategies. The market's growth is further facilitated by the increasing availability of organic ingredients and the expanding production capacity of organic cereal manufacturers across Europe. However, challenges remain, such as price sensitivity among some consumers, the potential for supply chain disruptions, and the need for consistent quality control and certification within the organic food sector. The competitive landscape is characterized by both established multinational corporations and smaller regional players. Established brands leverage their established distribution networks and brand recognition to maintain a significant market share. Meanwhile, smaller companies are focusing on innovation, product differentiation, and direct-to-consumer sales to carve out their niche. The fragmented nature of the market allows for both large-scale production and specialized, artisanal products to coexist. Future growth will likely be driven by continued product innovation, including the introduction of new flavors, formats (e.g., granola bars), and functional ingredients. Furthermore, marketing efforts highlighting the health benefits and sustainability aspects of organic cereals will be crucial for sustaining market momentum. The expanding adoption of sustainable farming practices and growing consumer demand for ethically sourced products further bolster the positive outlook for this market. Notable trends are: Rising Demand For Ready-To-Cook Breakfast Cereals.