European Carbonated Soft Drinks Market Size Volume Per Capita by Country, 2023 Discover more data with ReportLinker!

The Soft Drink and Bottled Water Production industry is experiencing significant shifts, shaped by evolving consumer preferences and global dynamics. Key trends include a heightened focus on reducing sugar content, environmental sustainability initiatives and innovation in packaging materials. These trends are driving producers to adapt, innovate and cater to a more health-conscious and eco-conscious consumer base. Revenue is expected to fall at a compound annual rate of 4.4% over the five years through 2024 to €71.3 million, including a forecast fall of 3.8% in 2024. The COVID-19 pandemic, hit drinks producers hard, cutting into sales in 2020 as on-trade markets were forced to close for long periods. As the hospitality sector bounces back and consumers prioritise health and sustainability, there are opportunities for growth in sales of both soft drinks and bottled water. Meeting changing consumer preferences and demonstrating a commitment to responsible and sustainable practices will be key to achieving higher sales. Revenue is forecast to grow at a compound annual rate of 2.8% over the five years through 2029 to €81.8 million. Producers will maintain a strong commitment to environmental sustainability and meeting health-conscious consumers’ demands. Producers are reevaluating their practices, embracing sustainable measures and innovating to meet the changing expectations and needs of their markets in an era of increasing environmental awareness and shifting consumer preferences.

Europe Soft Drinks Concentrate with a market value of USD 95.55 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 3.8% from 2023 to 2030

Europe Soft Drinks Packaging Market is segmented by Material (Plastic, Paperboard, Metal, Glass and Others), by Products (Cans, Bottles, Pouches, Boxes, Metal Cans and Others), by Type (Carbonated Drinks, Juices, Energy Drinks, Alcoholic Drinks, RTD Beverages, Sports Drinks, Bottles Water and Others) and Country.

According to Cognitive Market Research, the global Carbonated Soft Drinks market size will be USD 225614.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 5.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 90245.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 67684.3 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 51891.34 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 11280.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 4512.29 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.9% from 2024 to 2031.
The Diet Cola is the fastest growing segment of the Carbonated Soft Drinks industry

Market Dynamics of Carbonated Soft Drinks Market

Key Drivers for Carbonated Soft Drinks Market

Consumer Preference for Refreshing Beverages to Boost Market Growth: Carbonated soft drinks are often seen as more refreshing and energizing than other non-carbonated beverages, thanks to their fizzy nature. This sensory appeal significantly boosts consumption, particularly in hot climates and during social events where cold, fizzy drinks are favored. According to Information Resources Inc. (IRI) based in Chicago, sales of carbonated beverages rose by 9.7%, reaching $35.1 billion in the 52 weeks ending May 15, across all U.S. multi-outlets. The wide range of flavors available, from classic cola and citrus to fruit-based options, gives consumers many choices. Continuous flavor innovations, including exotic, limited-edition, and seasonal varieties, further drive consumer demand.

Urbanization and Changing Lifestyles to Drive Market Growth: Urbanization, especially in emerging markets, is driving the demand for convenience-oriented products. As more people around the world move to cities, the proportion of the population living in urban areas has been steadily increasing. In 2012, 52.5% of the global population resided in urban areas, and this figure was projected to rise to 56.9% by 2022. The share is generally higher in developed regions (79.7% in 2022) compared to developing nations (52.3%). In least-developed countries (LDCs), urban dwellers make up a minority (35.8%). Over the past decade, urbanization has been most noticeable in developing economies, particularly in Asia and Oceania, where the urbanization rate increased from 44.0% in 2012 to 50.6% in 2022. Africa also saw a 4.6 percentage point increase during the same period. Carbonated soft drinks are widely available in supermarkets, convenience stores, vending machines, and fast-food outlets, aligning with the fast-paced urban lifestyle. As more people spend time away from home, especially in urban areas, the demand for ready-to-consume, portable beverages like soft drinks grows, with carbonated drinks often being the preferred choice for a quick and accessible refreshment.

Key Restraint Factor for the Carbonated Soft Drinks Market

Health Concerns and Growing Awareness Will Limit Market Growth: Increased health awareness, especially concerning obesity, diabetes, and heart disease, has led to a growing perception of carbonated soft drinks as unhealthy. These beverages are often high in sugar and artificial ingredients, which contribute to rising health issues. As consumers become more health-conscious, there is a shift away from sugary drinks toward healthier alternatives like bottled water, natural juices, and functional beverages. High sugar content is a significant concern for many consumers, particularly with increasing government regulations regarding sugar consumption. Sugar taxes or "soda taxes" in countries such as the UK, Mexico, and some parts of the US are reducing consumption of sugary soft drinks, limiting growth opportunities in certain markets.

Environmental Criticism Concerning Plastic Packaging Waste: The CSD sector is under increasing scrutiny regarding its role in plasti...

In 2023, the average citizen of an EU member state consumed 97 liters of soft drinks per capita annually. The height of soft drink consumption was seen in 2011. However, since then, consumption has fluctuated significantly. UK market Leading industrialized countries like the United Kingdom see a much higher consumption of soft drinks than the EU average. In 2018, a citizen of the UK consumed on average 211.1 liters of soft drinks. The country has seen the same overall trend in consumption. Large, populous markets such as the UK are most likely the driver of overall developments in EU consumption. Despite these developments, market value has grown and is predicted to grow further. European markets Total consumption of soft drinks in the EU amounted to 51.9 billion liters in 2023. If you would like to learn more about the non-alcoholic drink markets of different countries, click here.

The Carbonated Soft Drinks Market report segments the industry into Soft Drink Type (Diet Cola, Fruit Flavored Carbonates, Standard Cola, Other Types), Packaging Type (Disposable Cups, Glass Bottles, Metal Can, PET Bottles), Distribution Channel (Off-trade, On-trade), and Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Five-year historical data and market forecasts are included.

Carbonated Soft Drink Market Outlook

As per our latest research, the global carbonated soft drink market size reached USD 253.4 billion in 2024, reflecting the enduring popularity and expansive reach of this beverage category worldwide. With a steady CAGR of 4.2% anticipated from 2025 to 2033, the market is projected to achieve a value of USD 363.8 billion by 2033. This robust growth trajectory is primarily attributed to evolving consumer preferences, rising urbanization, and increasing demand for convenient, ready-to-drink beverages. The market continues to benefit from product innovation, aggressive marketing strategies, and the expansion of retail infrastructure, all of which are fueling its sustained momentum.

One of the key growth drivers for the carbonated soft drink market is the continuous innovation in flavors, packaging, and product formulations. Leading manufacturers are investing heavily in research and development to launch new and exotic flavors that cater to diverse consumer tastes, including low-calorie and sugar-free variants to address health-conscious segments. The introduction of natural sweeteners and functional ingredients is also reshaping the market landscape, attracting a wider demographic. Marketing campaigns targeting younger consumers, coupled with celebrity endorsements and digital engagement, are further amplifying brand visibility and consumer interest, thereby accelerating market growth.

Another significant factor propelling the carbonated soft drink market is the rapid expansion of distribution channels. The proliferation of supermarkets, hypermarkets, convenience stores, and online retail platforms has made carbonated beverages more accessible to consumers across urban and rural areas. The rise of e-commerce, in particular, has transformed the purchasing experience, enabling consumers to explore a wider range of products and benefit from promotional offers. In addition, strategic partnerships between beverage companies and retail giants have ensured prominent shelf space, enhancing product visibility and driving impulse purchases, which are crucial for the growth of the market.

The growing trend of on-the-go consumption and the increasing penetration of foodservice establishments such as quick-service restaurants, cafes, and bars have also contributed significantly to the expansion of the carbonated soft drink market. Urban lifestyles, characterized by busier schedules and a preference for convenience, have led to higher consumption of ready-to-drink beverages, particularly among millennials and Gen Z consumers. The foodservice sector often acts as a launchpad for new flavors and limited-edition products, creating buzz and stimulating demand. Moreover, the integration of carbonated soft drinks into meal combos and promotional deals has further boosted their uptake in this segment.

From a regional perspective, North America continues to dominate the carbonated soft drink market, accounting for the largest market share in 2024, followed closely by Europe and the Asia Pacific. The United States remains a key market, driven by high per capita consumption and a strong presence of leading brands. Meanwhile, the Asia Pacific region is witnessing the fastest growth, fueled by rising disposable incomes, urbanization, and a burgeoning middle-class population. Latin America and the Middle East & Africa are also emerging as lucrative markets, thanks to favorable demographics and increasing investments in retail infrastructure. This regional diversity underlines the global appeal and adaptability of carbonated soft drinks across different cultures and consumer segments.

Product Type Analysis

The carbonated soft drink market is segmented by product type into cola, lemon, orange, and others, each catering to distinct consumer preferences and regional tastes. Cola-based beverages remain the dominant segment, owing to their iconic status, widespread availability, and strong brand loyalty. Major brands like Coca-Cola and Pepsi have est

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Non Carbonated Soft Drinks Market Size 2025-2029

The non carbonated soft drinks market size is forecast to increase by USD 107.1 billion, at a CAGR of 9% between 2024 and 2029.

The market is experiencing significant shifts driven by evolving consumer preferences and the digital transformation of the beverage industry. Health and wellness concerns are increasingly influencing consumer choices, leading to a surge in demand for non-carbonated options. This trend is further amplified by the easy accessibility of substitutes, such as fruit juices, sports drinks, and functional beverages, which cater to health-conscious consumers. Meanwhile, the online presence of non-carbonated soft drinks is growing rapidly, enabling brands to reach consumers directly and expand their market reach. However, this digital transformation also presents challenges, as companies face increased competition and the need to differentiate their offerings to stand out in a crowded market. Additionally, the availability of various substitutes puts pressure on prices and margins, requiring companies to innovate and adapt to remain competitive. To capitalize on opportunities and navigate challenges effectively, market players must focus on product innovation, digital marketing strategies, and competitive pricing.

What will be the Size of the Non Carbonated Soft Drinks Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe non-carbonated soft drinks market continues to evolve, shaped by dynamic consumer preferences, industry trends, and technological advancements. Functional beverages, flavors, and extracts are increasingly popular, with a focus on natural and organic ingredients. Zero-sugar options and low-calorie alternatives are also gaining traction, driven by consumer health consciousness. Price sensitivity remains a significant factor, leading to various pricing strategies and distribution channels. Grocery stores and online retailers are major sales outlets, with sustainable packaging and recyclable materials becoming essential for brand loyalty. Innovation trends include plant-based beverages, ready-to-drink tea, and sustainable packaging. Digital marketing and social media campaigns are crucial for reaching consumers, while nutritional labeling and health claims are essential for transparency. Sustainability trends, such as raw material sourcing and production processes, are essential for reducing environmental footprint. Beverage industry trends include refrigerated storage, energy drinks, and sports drinks. Manufacturing facilities prioritize quality control and innovation, ensuring product differentiation and consumer preferences are met. Ingredient sourcing and sustainability are key considerations, with a focus on organic and natural ingredients. Growth potential is significant, with new product launches and distribution channels continually emerging. Beverage industry trends, such as high-intensity sweeteners and carbonated water, offer opportunities for expansion. The non-carbonated soft drinks market is a continuously unfolding landscape, shaped by consumer trends, industry innovations, and evolving market dynamics.

How is this Non Carbonated Soft Drinks Industry segmented?

The non carbonated soft drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Product TypeFruit juicesSports drinksDistribution ChannelOfflineOnlinePackagingBottlesCansTetra packsOthersGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaEgyptKSAOmanUAEAPACChinaIndiaJapanSouth AmericaArgentinaBrazilRest of World (ROW)

By Product Type Insights

The fruit juices segment is estimated to witness significant growth during the forecast period.In the evolving non-carbonated soft drink market, quality assurance and ingredient transparency are paramount. Consumers increasingly demand natural and organic ingredients, leading to a preference for juices made from fresh fruits without preservatives, artificial flavors, or excessive sugar. This trend extends to ready-to-drink teas, bottled water, and plant-based beverages, which often boast no artificial colors or high-fructose corn syrup. Product innovation and differentiation are key marketing strategies, with low-calorie options, zero-sugar alternatives, and functional beverages gaining traction. Digital marketing and social media campaigns play a significant role in reaching consumers, while sustainable packaging and recyclable materials align with environmental consciousness. Brand loyalty is a crucial factor, with consumers drawn to familiar names and trusted labels. Consumer preferences for long

In 2018, the Coca-Cola company was the leading company selling carbonated soft drinks with reduced sugar content in retail on 25 European markets. On these combined markets the company held a share of ** percent of the market and led competitor Pepsi by almost ** percent. A G Barr came in as the third largest company on the market with a share of *** percent. The rest of the market was made up by all other companies.

The global soft drinks market, valued at $1105.17 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 11.4% from 2025 to 2033. This expansion is fueled by several key drivers. Rising disposable incomes, particularly in developing economies, are increasing consumer spending on beverages, including soft drinks. The growing popularity of convenient, ready-to-drink (RTD) formats, such as bottled water, RTD tea and coffee, and functional beverages, is also significantly contributing to market growth. Changing lifestyles and increasing urbanization are further boosting demand. However, the market faces challenges. Growing health consciousness among consumers is leading to a shift towards healthier alternatives, impacting the consumption of carbonated soft drinks. Furthermore, stringent regulations regarding sugar content and artificial sweeteners pose a significant restraint. The market is segmented by product type (carbonated soft drinks, juices, bottled water, RTD tea & coffee, others), distribution channel (offline, online), and geography. North America and Europe currently hold significant market share, but the Asia-Pacific region, especially China and India, is witnessing rapid growth and is expected to become a key market driver in the coming years. Competitive dynamics are shaped by major players such as PepsiCo, Coca-Cola (implied through presence of related companies), Nestle, and others, who are constantly innovating to meet evolving consumer preferences and maintain their market positions. The competitive landscape is characterized by intense competition among established players and emerging brands. Companies are focusing on product diversification, strategic partnerships, and mergers and acquisitions to expand their market reach and enhance their product portfolios. The increasing adoption of sustainable packaging and environmentally friendly production practices is becoming a critical factor in influencing consumer choices. Furthermore, the burgeoning e-commerce sector is offering new opportunities for market expansion, although offline channels still dominate. The forecast period (2025-2033) is expected to see further market consolidation, with larger players acquiring smaller ones and leveraging economies of scale to gain a competitive edge. The market's future trajectory will largely depend on the evolving consumer preferences, regulatory landscape, and the ability of companies to adapt to changing market dynamics.

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Soft Drinks Market Size 2025-2029

The soft drinks market size is forecast to increase by USD 982.4 billion, at a CAGR of 12.6% between 2024 and 2029.

The market is characterized by three key drivers: the hectic lifestyle leading to the need for instant energy, the increasing demand for craft soft drinks, and the challenges posed by rising obesity rates and related health issues. The contemporary consumer base, particularly in urban areas, is increasingly time-starved and seeks convenient energy boosters. Soft drinks, with their quick energy delivery, cater to this need effectively. Moreover, the emergence of craft soft drinks, with their unique flavors and artisanal appeal, has added a new dimension to the market. Consumers are no longer content with mass-produced, homogeneous offerings; they seek diverse, authentic, and high-quality beverage options. This trend is particularly prominent among millennials and Gen Z consumers, who are more likely to experiment with new flavors and brands. However, the market also faces significant challenges. The growing awareness of the health risks associated with excessive sugar consumption has led to increased scrutiny of the industry. Obesity rates, particularly among children, continue to rise, fueling concerns about the long-term health consequences of soft drink consumption. Governments and health organizations are responding with stricter regulations and public health campaigns, which could impact market growth. Companies must navigate these challenges by offering healthier alternatives, such as low-sugar or zero-sugar options, and by engaging in transparent marketing practices. By staying attuned to these market dynamics, companies can capitalize on the opportunities presented by the evolving soft drinks landscape while mitigating potential risks.

What will be the Size of the Soft Drinks Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, with dynamic market dynamics shaping its various sectors. Production capacity expands to meet consumer demand for an array of beverage offerings, from gourmet sodas and fruit juices to sports drinks and functional beverages. Taste perception remains a key driver, with flavor profiles constantly evolving to cater to changing preferences. Filtration systems and water treatment technologies ensure product quality, while manufacturing processes are optimized for energy efficiency. Health and wellness trends influence the market, leading to an increase in sugar-free options, organic choices, and natural ingredients. Vending machines and fountain dispensers are integrated into convenience stores and retail environments, providing consumers with easy access to their preferred beverages. Beverage dispensing systems, including draft systems and cold chain technologies, ensure product freshness and consistency. Artificial sweeteners and flavoring extracts are used to create low-calorie and sugar-free options, catering to consumer preferences for healthier alternatives. Quality control measures are implemented to maintain product integrity, while supply chain management and distribution channels are optimized for efficiency. Social media marketing and digital marketing strategies are employed to reach consumers effectively. Environmental impact is a growing concern, leading to innovations in water conservation and sustainable packaging formats. Product innovation continues to drive the market, with new offerings in specialty sodas, craft sodas, and functional beverages. Pricing strategies are adjusted to remain competitive, reflecting the ongoing unfolding of market activities and evolving patterns.

How is this Soft Drinks Industry segmented?

The soft drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductCarbonated soft drinksJuices and juice concentratesBottled waterRTD tea and coffeeOthersDistribution ChannelOfflineOnlineGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKAPACChinaIndiaJapanSouth KoreaRest of World (ROW).

By Product Insights

The carbonated soft drinks segment is estimated to witness significant growth during the forecast period.The carbonated the market is undergoing a notable evolution, shaped by shifting consumer preferences and a growing focus on health and wellness. Traditional sales have plateaued, but the sector continues to expand through the introduction of innovative, healthier alternatives. Major players, such as PepsiCo and Coca-Cola, are adapting to this trend by reformulating their products with reduced sugar content and natural ingredients. This shift is most prominent in developed markets, where h

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Fruit-Flavored Soft Drinks Market Size 2025-2029

The fruit-flavored soft drinks market size is forecast to increase by USD 26.9 billion at a CAGR of 5.1% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by product innovations and the increasing demand for craft soft drinks. Consumers are increasingly seeking healthier and more natural beverage options, leading to a surge in demand for fruit-flavored soft drinks that are perceived as healthier than traditional sugary sodas. This trend is further fueled by the growing popularity of artisanal and small-batch beverages. However, the market faces challenges related to the rising obesity rates and related health issues. Governments and health organizations continue to push for regulations on sugar content in beverages, which could limit the growth potential for fruit-flavored soft drinks if they are perceived as unhealthy due to high sugar content.
Additionally, increasing competition from other healthy beverage categories, such as bottled water and functional beverages, poses a significant threat to the market. Companies must navigate these challenges by offering low-sugar or sugar-free options and focusing on product differentiation and innovation to maintain market share.

What will be the Size of the Fruit-Flavored Soft Drinks Market during the forecast period?

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The fruit-flavored soft drink market continues to evolve, driven by shifting consumer preferences and emerging trends. Health-conscious consumers seek out sugar-free and low-calorie options, leading to the proliferation of natural and artificial sweeteners. Grocery stores and convenience stores alike stock an array of fruit-flavored beverages, from glass bottles of peach soda to aluminum cans of tropical fruit-flavored drinks. Product differentiation is key, with brands offering unique twists on classic flavors such as cherry, grape, and citrus. Seasonal trends also influence the market, with berry flavors gaining popularity during summer months. New product development is a constant force, with functional beverages integrating fruit extracts and natural flavors to cater to diet-conscious consumers.
Shelf life and packaging materials, such as recycled plastic bottles and glass, are also important considerations. Sports drinks and energy drinks, with their unique functional benefits, carve out a niche within the market. Consumption patterns continue to shift, with online retailers gaining ground and offering convenience and variety. The fruit-flavored soft drink market is a dynamic and ever-changing landscape, with new trends and innovations continually unfolding. Brands that stay attuned to consumer preferences and adapt to market shifts will thrive in this evolving market.

How is this Fruit-Flavored Soft Drinks Industry segmented?

The fruit-flavored soft drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  FFCSD
  FFNCSD


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The ffcsd segment is estimated to witness significant growth during the forecast period.

The fruit-flavored carbonated soft drink market in the US is experiencing a shift in consumer preferences. Traditional brands like Pepsi and Coca-Cola have reported decreasing volume sales due to the rising popularity of bottled water and other healthier alternatives. Consumers are increasingly health-conscious and are seeking low-sugar and low-calorie options. In response, companies have introduced sugar-free and diet versions of their fruit-flavored soft drinks. Product differentiation is also key, with new flavors and product lines, such as peach and berry, being introduced to cater to diverse consumer tastes. Shelf life and packaging are also important considerations, with some brands opting for glass bottles and recycled packaging to appeal to eco-conscious consumers.

Sports drinks and energy drinks, which often contain high levels of sugar and caffeine, have also faced criticism from health-conscious consumers. Instead, functional beverages and fruit juices, which offer natural flavors and health benefits, are gaining popularity. Convenience stores and grocery stores remain key sales channels, but online retailers are also gaining traction due to their convenience and wide product selection. New product development is a major trend in the market, with companies investing in research and development to create innovative and healthier options. Natural and artificial flavors are being used to cater to different consumer preferences, with tr

Comparing the 25 selected regions regarding the combined revenue in the 'Soft Drinks' segment of the non-alcoholic drinks market, the United States is leading the ranking (****** billion U.S. dollars) and is followed by Nigeria with ***** billion U.S. dollars. At the other end of the spectrum is Iceland with **** billion U.S. dollars, indicating a difference of ****** billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking of subsegments in Europe regarding revenue in the Non-Alcoholic Drinks market as a whole and a ranking of subsegments in Australia regarding revenue in the Non-Alcoholic Drinks market as a whole.The Statista Market Insights cover a broad range of additional markets.

The global fruit-flavored soft drinks market is a dynamic and expansive sector, projected to experience significant growth over the next decade. While precise figures for market size and CAGR are unavailable, considering the presence of major players like PepsiCo, Coca-Cola, and Monster Energy, along with regional variations in consumption patterns, a reasonable estimate for the 2025 market size could be around $80 billion USD. A conservative Compound Annual Growth Rate (CAGR) of 4-5% from 2025 to 2033 is plausible, driven by several key factors. These include the increasing demand for healthier alternatives (though still within the soft drinks category), the growing popularity of functional beverages with added vitamins or antioxidants, and the ongoing expansion of distribution networks, particularly in emerging markets. Consumer preferences are shifting towards natural and organic ingredients, presenting both opportunities and challenges for manufacturers. The market is segmented by application (e.g., ready-to-drink, concentrates) and type (e.g., carbonated, non-carbonated, juice blends), with ready-to-drink carbonated beverages currently dominating. However, the increasing health consciousness is pushing growth in the non-carbonated and juice blend segments. Geographic variations are also significant, with North America and Europe representing mature markets and Asia-Pacific experiencing substantial growth potential due to rising disposable incomes and changing lifestyles. Significant restraints include the increasing awareness of sugar consumption and its associated health risks, leading consumers to seek healthier alternatives like sparkling water or fruit-infused water. Government regulations concerning sugar content and labeling also influence market dynamics. Companies are responding by innovating with reduced-sugar or zero-sugar options, utilizing natural sweeteners, and investing heavily in marketing campaigns to promote their healthier product lines. The competitive landscape is intense, characterized by both intense competition among established players and the emergence of smaller, niche brands focusing on specific health benefits or unique flavor profiles. Successful strategies include effective branding, targeted marketing, and consistent product innovation to meet evolving consumer demands. The next eight years will likely see a consolidation of market share among the leading players while simultaneously witnessing a surge in specialized and premium fruit-flavored beverages.

European Carbonated Soft Drinks Market Size Value Share by Country (Euros), 2023 Discover more data with ReportLinker!

According to cognitive market research, the global beverages and soft drinks market size will be USD 418254.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 5.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 167301.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 125476.35 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 96198.54 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 20912.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 8365.09 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031.
The bottled water category is the fastest growing segment of the beverages and soft drinks industry

Market Dynamics of Beverages and Soft Drinks Market

Key Drivers for Beverages and Soft Drinks Market

Increasing Consumer Preference For Convenience and Ready-To-Drink Options to Boost Market Growth

The worldwide beverages and soft drinks market is expanding rapidly, owing largely to increased consumer demand for convenience and ready-to-drink solutions. Busy lifestyles and time restrictions have made on-the-go consumption more tempting to consumers, increasing in demand for beverages that provide rapid refreshment without requiring preparation. This trend is especially noticeable in metropolitan areas where disposable expenditures are higher, and convenience is a concern. Ready-to-drink (RTD) items like bottled teas, energy drinks, flavored waters, and functional beverages are becoming increasingly popular. In addition to convenience, health-conscious consumers are increasingly choosing nutritionally beneficial beverages, which is driving industry innovation. Manufacturers are responding with products containing functional components such as vitamins, minerals, and plant extracts. For instance, in 2023, PepsiCo's net sales were more than $91 billion, powered by a complementary beverage and convenience foods portfolio that included Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio offers a diverse selection of tasty meals and beverages, including some classic brands.

Innovation in Flavors and Packaging to Drive Market Growth

The worldwide beverage and soft drink market is constantly evolving, driven by flavor and packaging innovation. Companies are developing novel flavor combinations like exotic fruits, herbal infusions, and functional components such as probiotics, vitamins, and antioxidants to cater to consumers' desire for various taste experiences. The demand for low-sugar and natural alternatives has resulted in the creation of beverages with fewer artificial sweeteners and greater health benefits. Packaging innovation is essential for enticing customers and improving environmental efforts. Companies are using eco-friendly products such as biodegradable plastics, aluminum cans, and paper-based alternatives to lessen their environmental impact. Packaging design is also focusing on convenience and portability, with resealable cans and tiny containers for on-the-go consumption.

Restraint Factor for the Beverages and Soft Drinks Market

Health Concerns Related to Sugar Consumption Will Limit Market Growth

Health concerns over sugar intake are projected to limit the global beverages and soft drinks market's growth. Consumers are becoming increasingly concerned about their dietary choices as they become more aware of the negative impacts of excessive sugar consumption, such as obesity, diabetes, and heart disease. This shift is causing a decrease in the consumption of sugary beverages such as carbonated soft drinks, energy drinks, and other sugar-laden goods. Governments and health groups around the world are also putting in place measures to reduce sugar intake. Sugar taxes, tougher labeling standards, and campaigns to promote healthier alternatives are some of them. As a result...

The Europe Soft Drinks Packaging Market Size was valued at USD 24.7 Billion in 2024 and is projected to reach USD 36.5 Billion by 2032, growing at a CAGR of 5.0% from 2026 to 2032.

Key Market Drivers

Growing Environmental Consciousness and Sustainable Packaging: Growing environmental awareness and demand for sustainable packaging are propelling the European Soft Drinks Packaging Market. With 94% of EU residents favoring environmental protection, the European Commission's Circular Economy Action Plan aims to make all packaging recyclable or reusable by 2030. This, combined with a recycling rate of 41.5% for plastic packaging in the EU, motivates businesses to invest in environmentally friendly packaging solutions, such as biodegradable materials and recyclable alternatives, to meet consumer demand and regulatory requirements, hence boosting market growth.

The global grape soda market, while a niche segment within the broader carbonated soft drinks (CSD) category, exhibits steady growth driven by several key factors. Nostalgia for classic flavors and a renewed interest in simpler, familiar beverages are contributing to its resurgence, particularly among younger consumers seeking alternatives to more complex or artificially sweetened options. The market is segmented by distribution channels (supermarkets/hypermarkets, convenience stores, independent retailers, online sales, and others) and product type (green grape soda, purple grape soda, and others). Supermarkets and hypermarkets currently hold the largest market share due to their widespread reach and established distribution networks. However, the growth of online sales channels presents a significant opportunity for expansion, particularly for smaller, specialized brands. Furthermore, the increasing popularity of healthier beverage options, including low-sugar or naturally sweetened variations, is influencing product innovation within the grape soda market. Companies are responding by reformulating existing products and introducing new options to cater to evolving consumer preferences. While some regional markets may exhibit stronger growth than others based on cultural preferences and consumption habits, the overall market trajectory suggests a positive outlook for the foreseeable future. The competitive landscape is diverse, encompassing both large multinational corporations and smaller regional players, leading to a dynamic market characterized by both established brands and emerging innovative entrants. Geographic distribution reveals variations in market penetration. North America, with its established CSD market and strong consumer base, likely holds the largest regional market share. However, Asia-Pacific, with its rapidly growing middle class and increasing demand for Western-style beverages, is projected to experience substantial growth in the coming years. Europe, while a mature market, shows consistent demand for grape soda, albeit at a slower growth rate than emerging markets. Factors such as fluctuating economic conditions, changing consumer preferences, and the competitive pressure from other beverage categories pose challenges to the market's consistent growth. Nonetheless, the inherent appeal of grape soda, combined with ongoing product innovation and expanding distribution channels, suggests a continued positive trajectory for the market, albeit with variations in growth rates across different regions and segments. Analyzing the market share of individual companies is difficult without specific sales data, but the presence of established players like Welch's, Crush, and Fanta suggests a relatively consolidated market with opportunities for both established brands and potential market entrants.