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The report covers Europe Cosmeceuticals Market Brands and it is segmented by Type (Skin Care (Anti-Ageing, Anti-Acne, Sun Protection, Moisturizers, and Other Skin Care Product Types), Hair Care (Shampoos and Conditioners, Hair Colorants and Dyes, and Other Hair Care Product Types), Lip Care, and Oral Care), Distribution Channel (Supermarket/Hypermarkets, Convenience/Grocery Stores, Online Retail stores, Specialist Stores, and Other Distribution Channels) and Geography (Germany, UK, Italy, France, Spain, Russia and the Rest of Europe). The market size and values are provided in terms of (USD million) during the forecasted years for all the above segments.
Cosmetics build a dynamic market in Europe. As displayed in the present statistic, the consumption value of cosmetics and personal care products reached 79.84 billion euros in 2019 and over 95 billion euros in 2023.
Skin care: true hype The most dominant product group in the cosmetics market is reflective of a recent global hype: skin care. In Europe, the market value of skin care products made up about one-fifth of the entire cosmetic industry. Toiletries followed shortly behind skin care, whereas fragrances and perfumes had a comparatively low share in the market at about 14 percent.
Germany loves a local brand
One country that stands out in the vast landscape of European cosmetics is Germany. In 2021, cosmetics consumption in Germany was the greatest among other European countries. A detailed look at the favorite personal care products among Germans revealed that consumers had a penchant for homegrown products such as the Hamburg-based Nivea.
Within the European cosmetics market, Germany consumed the largest amount of cosmetics in 2021, valued at approximately 14 billion euros. This was followed by France and Italy, at approximately 12 billion euros and 11 billion euros, respectively.
Cosmetics industry in Europe
The cosmetics and personal industry has been thriving in Europe as more consumers become increasingly aware of the importance of health, wellness and personal care products. Skin care continues to be the dominant force in the cosmetics industry in Europe, capturing more than 27 percent of the European cosmetics market in 2019. In the following year, France had the highest number of small and medium-sized enterprises (SMEs) specialized in the manufacturing of cosmetic products in Europe. Compared to Italy’s 735 cosmetics SMEs, France had around 840.
Cosmetics brands
L’Oréal, Nivea and Guerlain are currently the top three leading cosmetic brands in Europe in terms of brand value. Beyond Europe, the cosmetics brands were also garnering worldwide consumer appeal. For example, the skin and body care brand Nivea, manufactured by Hamburg-based German company Beiersdorf had a worldwide brand value exceeding six billion U.S. dollars in 2021. However, with the rise of social media and its significant influence on consumer groups, particularly in the areas of body image and personal care, cosmetics brands that enjoy powerful social media presence and appeal will be those that succeed in the long-term. As of March 2022, the beauty brand with the highest number of Instagram followers is Kylie Cosmetics, garnering approximately 25 million followers.
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Sales of natural cosmetics in Europe totaled a valuation of US$ 9,090.6 million in 2022. Demand for natural cosmetics in the region recorded a y-o-y growth of 6.9% in 2022, and the overall revenue is expected to reach US$ 9,721.3 million in 2023. Over the forecast period, natural cosmetics sales in Europe are projected to thrive at 7.6% CAGR, taking the total revenue to US$ 20,207.9 million by 2033.
Attributes | Key Insights |
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Natural Cosmetics Sales Value in Europe (2022A) | US$ 9,090.6 million |
Estimated Value (2023E) | US$ 9,721.3 million |
Projected Value (2033F) | US$ 20,207.9 million |
Anticipated CAGR (2023 to 2033) | 7.6% |
2018 to 2022 Europe Natural Cosmetics Industry Outlook Vs. 2023 to 2033 Forecast
Historical CAGR (2018 to 2022) | 4.3% |
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Forecast CAGR (2023 to 2033) | 7.6% |
Country-wise Insights
Countries | Expected Growth Rate (CAGR) |
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Iceland | 12.1% |
Norway | 11.8% |
Germany | 4.8% |
France | 6.5% |
Spain | 5.1% |
United Kingdom | 7.2% |
Belgium | 8.1% |
Category-wise Insights
Product Type | Skin & Sun Care |
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Value CAGR | 6.6% |
Packaging Type | Tube |
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Value CAGR | 5.9% |
Sales Channel | Online Sales Channel |
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Value CAGR | 14% |
Scope of the Report
Attribute | Details |
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Estimated Value (2023) | US$ 9,721.3 million |
Projected Sales (2033) | US$ 20,207.9 million |
Expected Growth Rate (2023 to 2033) | 7.6% |
Forecast Period | 2023 to 2033 |
Historical Data Available for | 2018 to 2022 |
Industry Analysis | US$ million for Value |
Key Segments Covered |
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Key Companies Profiled |
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Report Coverage | Business Forecast, Company Share Analysis, Competition Intelligence, Key Dynamics and Challenges, and Strategic Growth Initiatives |
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Europe Cosmeceuticals Market size was valued at USD 20.0 Billion in 2024 and is expected to reach USD 37.0 Billion by 2032, growing at a CAGR of 8% from 2026 to 2032.
Europe Cosmeceuticals Market: Definition/Overview
Cosmeceuticals are cosmetic products containing bioactive chemicals that deliver medical or drug-like advantages. These products bridge the gap between cosmetics and medications, providing therapeutic benefits while improving physical beauty. In Europe, cosmeceuticals are commonly used in skincare to address issues such as aging, acne, pigmentation, and sun damage. Anti-aging creams, serums, and hair care products frequently contain retinoids, peptides, antioxidants, and botanicals.
Europe’s cosmeceuticals industry is set for innovation, fueled by advances in biotechnology and individualized skincare solutions.
The Europe cosmetic market is valued at USD 61 billion, driven primarily by the increasing demand for premium beauty products, eco-friendly packaging, and organic formulations.
This statistic shows the market value of the cosmetics industry in Europe in 2023, by branch. In the year 2023, skincare had the highest market value, measuring at nearly 28 billion euros, while the decorative cosmetics market was worth around 13 billion euros, the smallest amount among the categories.
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According to Cognitive Market Research, the global Cosmeceuticals market size will be USD 64251.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 8.00% from 2024 to 2031.
North America held the major market share for more than 40% of the global revenue with a market size of USD 25700.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 19275.36 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 14777.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 3212.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 1285.02 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
The Skin Care category is the fastest growing segment of the Cosmeceuticals industry
Market Dynamics of Cosmeceuticals Market
Key Drivers for Cosmeceuticals Market
Increase in Skin Disorders to Boost Market Growth
Skin disorders like acne, eczema, rosacea, hyperpigmentation, psoriasis, and atopic dermatitis are becoming increasingly prevalent worldwide, driven by factors such as pollution, stress, hormonal fluctuations, and unhealthy lifestyles. This rise has resulted in a growing demand for treatments that not only alleviate symptoms but also improve skin appearance. In 2022, an estimated 223 million people were living with atopic dermatitis (GBD 2022), including around 43 million children aged 1-4. Overall, skin conditions are estimated to impact 1.8 billion individuals globally. As these issues increase, more people are seeking advice from dermatologists and skincare specialists, who frequently recommend cosmeceutical products. These products, formulated with active ingredients that provide therapeutic benefits, are particularly appealing to those seeking non-prescription solutions for managing chronic skin conditions.
Rapid surge in the aging population to Drive Market Growth
The global population is aging, particularly in regions like Europe, North America, and East Asia. Older consumers typically have more disposable income and are more inclined to invest in anti-aging products. By 2030, 1 in 6 people worldwide will be 60 years or older, with this age group increasing from 1 billion in 2020 to 1.4 billion. By 2050, the population aged 60 and above will double to 2.1 billion, while the number of people aged 80 or older will triple to 426 million. Additionally, by 2050, two-thirds of those over 60 will reside in low- and middle-income countries. This aging demographic is a major driver for the cosmeceuticals market, particularly for products designed to reduce wrinkles, sagging skin, and age spots.
Restraint Factor for the Cosmeceuticals Market
High Product Costs Will Limit Market Growth
Cosmeceutical products are often priced higher than regular cosmetics due to the inclusion of active ingredients that offer therapeutic benefits. These ingredients, combined with research and development costs, result in premium pricing. For many consumers, especially in developing regions, the high cost of these products can be a significant barrier to purchase. In price-sensitive markets such as parts of Asia, Africa, and Latin America, the cost of cosmeceuticals can restrict their widespread adoption. Consumers in these regions may opt for more affordable, non-cosmeceutical alternatives, hindering market growth. Instances of cosmeceutical product recalls due to contamination, side effects, or substandard ingredients can damage the market reputation and consumer trust, leading to hesitation in trying new products.
Impact of Covid-19 on the Cosmeceuticals Market
With lockdowns and restrictions in place, many manufacturing units faced disruptions. This led to a temporary shortage of raw materials, packaging, and finished products, causing delays in product launches and the overall availability of cosmeceuticals. As consumers became more health-conscious during the pandemic, there was a rising demand for skincare products that promote overa...
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European Skin Care, Make Up and Cosmetics Market Size Value by Country, 2023 Discover more data with ReportLinker!
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European Skin Care, Make Up and Cosmetics Market Size Value Share by Country (Euros), 2023 Discover more data with ReportLinker!
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Europe Men's Cosmetics Market size will be USD 9543.66 million in 2024 and will expand at a compound annual growth rate (CAGR) of 8.1% from 2024 to 2031.
This chart shows a ranking of the top European cosmetics markets between 2014 and 2023, based on their market value in billion euros. According to the source, Germany was the leader of the European market in 2023, with a market value of about 16 billion euros. From 2015 to 2020, the value of the French market remained relatively stable, fluctuating between a market value of 11.3 and 11.5 billion euros, reaching nearly 14 billion euros in 2022.
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Europe Kids Cosmetics market size is USD 487.56 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.50% from 2024 to 2031.
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Explore Bio Based Cosmetics Market Regional Demand with our comprehensive analysis. Get insights on North America, Asia Pacific, Europe, and other key regions. Access country-level market data and understand market dynamics and growth potential across different regions.
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For the fourth consecutive year, the Europe cosmetics market recorded growth in sales value, which increased by 6.3% to $29.1B in 2023. The market value increased at an average annual rate of +2.8% from 2012 to 2023; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market attained the peak level in 2023 and is likely to see steady growth in the near future.
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Discover the luxurious and high-quality cosmetics produced by the European cosmetic industry, including renowned French brands like Chanel and Dior, natural Italian skincare products, high-end grooming and fragrances from the UK, and innovative German brands like Dr. Hauschka and Beiersdorf AG. Explore the industry's emphasis on luxury, natural ingredients, and sustainability, making European cosmetics some of the best in the world.
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The anticipated value of the cosmetics ODM industry in Western Europe is assumed to achieve US$ 2,524 million by 2024, with an estimated CAGR of 5.2% in the adoption of cosmetics ODM services.
Attributes | Details |
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Demand Analysis in 2024 | US$ 2,524 million |
Demand Forecast in 2034 | US$ 4,183.4 million |
CAGR Estimation from 2024 to 2034 | 5.2% |
Country-wise Insights
Countries | CAGR through 2034 |
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Netherlands | 7.7% |
France | 6% |
Category-wise insights
Category | Industrial Share in 2024 |
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Hair Care | 15.2% |
Private Labels | 15.5% |
Report Scope
Attribute | Details |
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Estimated Industry Size in 2024 | US$ 2,524 million |
Projected Industry Size in 2034 | US$ 4,183.4 million |
Anticipated CAGR between 2024 to 2034 | 5.2% CAGR |
Demand Forecast for the Cosmetics ODM Industry in Western Europe | 2024 to 2034 |
Report Coverage | Industry Size, Industry Trends, Analysis of key factors influencing the Cosmetics ODM Industry in Western Europe, Insights on Global Players and their Industry Strategy in Western Europe, Ecosystem Analysis of Local and Regional Western Europe Providers |
Key Provinces Analyzed |
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Key Companies Profiled |
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The report covers Europe Cosmetic Packaging Companies and the market is Segmented by Material Type (Plastic, Glass, Metal, Paper), Product Type (Plastic Bottles and Containers, Glass Bottles and Containers, Metal Containers, Folding Cartons, Corrugated Boxes, Tubes and Sticks, Caps and Closures, Pump and Dispenser, Droppers, Ampoules, Flexible Plastic Packaging), Cosmetic Type (Hair Care, Color Cosmetics, Skin Care, Men's Grooming, Deodorants), and Country.
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The European cosmetics market is the largest in the world, valued at €77 billion in 2019. Skincare is the largest category, accounting for 39% of all revenue. COVID-19 has impacted sales but online sales have increased. Regulations ensure safety and innovation is driving growth.
Anti-Acne Cosmetics Market Size 2024-2028
The anti-acne cosmetics market size is forecast to increase by USD 414.9 million at a CAGR of 3.33% between 2023 and 2028.
The market is witnessing significant growth due to several key trends. One of the primary factors driving market expansion is the premiumization of anti-acne cosmetic products. Consumers are increasingly willing to pay a higher price for effective and high-quality anti-acne solutions. Additionally, the growing preference for online shopping is also fueling market growth. However, there are challenges that the market faces, including the risks associated with chemical preservatives in cosmetic products. As consumers become more health-conscious, there is a rising demand for natural and organic anti-acne solutions. Brands must respond to these trends and challenges to remain competitive In the market.The market analysis report provides an in-depth examination of these factors and more, offering valuable insights for industry stakeholders.
What will be the Size of the Anti-Acne Cosmetics Market During the Forecast Period?
Request Free SampleThe market encompasses a wide range of skincare products specifically designed to address acne concerns for both men and women. Acne, a common dermatological ailment, can cause social stigma and impact self-confidence. Anti-acne cosmetics include facial cleansers, moisturizers, emulsions, and spot treatment products. These cosmetic offerings are available at various outlets such as beauty salons, med spas, dermatology clinics, and retail stores. Advertisements and marketing strategies emphasize the importance of clear, acne-free skin for both genders in today's society. The working female population and female employees, in particular, seek skin-friendly ingredients, non-comedogenic formulas, and paraben-free, clean beauty products to cater to their skin sensitivities.Skincare technology and formulae continue to evolve, offering advanced solutions for acne-prone skin.
How is this Anti-Acne Cosmetics Industry segmented and which is the largest segment?
The anti-acne cosmetics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. ProductCleansersEmulsionsMasksDistribution ChannelOfflineOnlineGeographyEuropeGermanyUKFranceAPACChinaNorth AmericaUSSouth AmericaMiddle East and Africa
By Product Insights
The cleansers segment is estimated to witness significant growth during the forecast period.
Anti-acne cleansers are essential skincare products designed to address acne issues and purify the skin. These offerings include gels, foams, and face wash, suitable for both men and women. Their use is gentle and frequent, making them popular choices among consumers worldwide. Anti-acne cleansers come in various packaging sizes, allowing for easy portability. They offer convenience for addressing acne growth outside of home environments, such as offices or public spaces. Budget-conscious consumers prefer these cleansers due to their affordability compared to other anti-acne cosmetics. Acne is a common dermatological ailment, leading to anxiety, depression, low self-esteem, and loneliness for many, particularly adolescents.Anti-acne cleansers are available at beauty salons, med spas, dermatology clinics, retail stores, and online sales platforms. The World Health Organization recognizes acne as a significant health concern, emphasizing the importance of accessible, effective skincare solutions. Pregnant women should consult a licensed medical practitioner before using anti-acne products. Common ingredients include benzoyl peroxide, tretinoin, and salicylic acid, formulated to suit various skin types and absorb well. Clean beauty products, free from parabens, sulfates, and artificial fragrances, are increasingly popular. Essential oils like tea tree oil and sulfur are also used in some formulations. Skin sensitivities should be considered when selecting anti-acne cleansers.E-commerce platforms and social media influence consumer choices, while side effects like skin irritation may deter some users. Face masks and masks are complementary treatments. Other anti-acne cosmetic types include toners, gels, serums, and creams and lotions.
Get a glance at the Anti-Acne Cosmetics Industry report of share of various segments Request Free Sample
The Cleansers segment was valued at USD 1102.50 million in 2018 and showed a gradual increase during the forecast period.
Regional Analysis
Europe is estimated to contribute 46% to the growth of the global market during the forecast period.
Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
For more insights on the market share
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The report covers Europe Cosmeceuticals Market Brands and it is segmented by Type (Skin Care (Anti-Ageing, Anti-Acne, Sun Protection, Moisturizers, and Other Skin Care Product Types), Hair Care (Shampoos and Conditioners, Hair Colorants and Dyes, and Other Hair Care Product Types), Lip Care, and Oral Care), Distribution Channel (Supermarket/Hypermarkets, Convenience/Grocery Stores, Online Retail stores, Specialist Stores, and Other Distribution Channels) and Geography (Germany, UK, Italy, France, Spain, Russia and the Rest of Europe). The market size and values are provided in terms of (USD million) during the forecasted years for all the above segments.