The Europe Beauty and Personal Care Market Report is Segmented by Product Type (Personal Care, Cosmetics/Makeup Products), Category (Premium Products, Mass Products), Ingredient Type (Natural and Organic, Conventional/Synthetic), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, and More), and Geography (Germany, United Kingdom, France, Italy, and More). The Market Forecasts are Provided in Terms of Value (USD).

Cosmetics build a dynamic market in Europe. As displayed in the present statistic, the consumption value of cosmetics and personal care products reached 79.84 billion euros in 2019 and over 95 billion euros in 2023.

Skin care: true hype The most dominant product group in the cosmetics market is reflective of a recent global hype: skin care. In Europe, the market value of skin care products made up about one-fifth of the entire cosmetic industry. Toiletries followed shortly behind skin care, whereas fragrances and perfumes had a comparatively low share in the market at about 14 percent.

Germany loves a local brand

One country that stands out in the vast landscape of European cosmetics is Germany. In 2021, cosmetics consumption in Germany was the greatest among other European countries. A detailed look at the favorite personal care products among Germans revealed that consumers had a penchant for homegrown products such as the Hamburg-based Nivea.

The European cosmetics market, valued at €119.06 billion in 2025, is projected to experience robust growth, driven by several key factors. Rising disposable incomes across major European economies, coupled with a growing awareness of personal grooming and beauty trends, fuel demand for a diverse range of products. The market's segmentation reveals strong performance across various product categories. Personal care, encompassing hair, skin, and oral care, constitutes a significant portion, followed by cosmetics and makeup. Premium and luxury segments exhibit particularly strong growth, reflecting a consumer shift towards high-quality and innovative products. Online retail channels are rapidly gaining traction, surpassing traditional channels like specialty stores and supermarkets in certain product categories, particularly among younger demographics. Increased marketing and brand collaborations further contribute to market expansion. However, economic fluctuations and potential shifts in consumer spending habits present challenges. Sustainability concerns are also influencing consumer choices, driving demand for eco-friendly and ethically sourced products. Competition among major players like L'Oréal, Unilever, and Estée Lauder remains intense, necessitating continuous innovation and adaptation to market trends. Regional variations within Europe are notable. While data for individual countries (Spain, UK, Germany, France, Italy, Russia, and Rest of Europe) is not provided, we can infer that Western European markets (UK, Germany, France, etc.) likely represent a larger share due to higher disposable incomes and established beauty markets. Eastern European markets (Russia, etc.), while growing, may exhibit slower growth rates due to economic factors. The competitive landscape is characterized by both established multinational corporations and emerging niche brands, creating a dynamic and evolving market structure. The market's trajectory indicates continued expansion, driven by technological advancements in product formulation, personalized beauty solutions, and the expanding digital retail landscape. These combined factors create a favorable outlook for sustained growth through 2033. Recent developments include: May 2024: French start-up Mono Skincare relaunched its water-soluble and natural products. The launch included a face care range with products like a cleanser and a makeup remover, a scrub, a toner, a night serum, and a moisturizing lotion, all based on a protocol designed to boost hydration and anti-aging., April 2024: Kiko Milano launched a haircare range, including shampoo, conditioner, mask, serum, and hair spray, in collaboration with stylist Rossano Ferretti, the World’s Hair Maestro., January 2024: The brand CeraVe expanded its product portfolio by launching CeraVe Healing Ointment, which is a lanolin-free ointment formulated with petrolatum, hyaluronic acid, and ceramides. This non-greasy formula hydrates and soothes very dry skin. It also temporarily protects and helps relieve chafed, chapped, or cracked skin.. Key drivers for this market are: Aggressive Marketing and Advertising by Brands, Rising Inclination Toward Natural and Organic Formulations. Potential restraints include: Aggressive Marketing and Advertising by Brands, Rising Inclination Toward Natural and Organic Formulations. Notable trends are: High Demand for Skin Care Products.

The European natural cosmetics market was valued at USD 21.6 billion in 2025 and is projected to grow with a 6.4% CAGR from 2025 to 2035. The regional industry valuation will be USD 40.0 billion in 2035. A major growth driver is the trend across Europe toward clean-label, ethically sourced beauty products with strong consumer values in terms of wellness and sustainability.

European Natural Cosmetics Industry Analysis

Competitive Outlook

Within the European cosmetics market, Germany consumed the largest amount of cosmetics in 2021, valued at approximately 14 billion euros. This was followed by France and Italy, at approximately 12 billion euros and 11 billion euros, respectively.

Cosmetics industry in Europe

The cosmetics and personal industry has been thriving in Europe as more consumers become increasingly aware of the importance of health, wellness and personal care products. Skin care continues to be the dominant force in the cosmetics industry in Europe, capturing more than 27 percent of the European cosmetics market in 2019. In the following year, France had the highest number of small and medium-sized enterprises (SMEs) specialized in the manufacturing of cosmetic products in Europe. Compared to Italy’s 735 cosmetics SMEs, France had around 840.

Cosmetics brands

L’Oréal, Nivea and Guerlain are currently the top three leading cosmetic brands in Europe in terms of brand value. Beyond Europe, the cosmetics brands were also garnering worldwide consumer appeal. For example, the skin and body care brand Nivea, manufactured by Hamburg-based German company Beiersdorf had a worldwide brand value exceeding six billion U.S. dollars in 2021. However, with the rise of social media and its significant influence on consumer groups, particularly in the areas of body image and personal care, cosmetics brands that enjoy powerful social media presence and appeal will be those that succeed in the long-term. As of March 2022, the beauty brand with the highest number of Instagram followers is Kylie Cosmetics, garnering approximately 25 million followers.

USD 63.82 Billion in 2024; projected USD 118.71 Billion by 2033; CAGR 7.14%.

The Europe cosmetics market reached USD 75.43 Billion in 2024. The market is expected to grow at a CAGR of 3.98% between 2025 and 2034, reaching USD 111.44 Billion by 2034.

Europe Cosmetics and Beauty market size is USD 80644.56 million in 2024 and will expand at a compound annual growth rate (CAGR) of 3.3% from 2024 to 2031.

The Western Europe natural cosmetics market is poised to register a valuation of USD 9.5 billion in 2025. The industry is slated to grow at 5.0% CAGR from 2025 to 2035, witnessing USD 15.5 billion by 2035. The market is being propelled by a mix of changing consumer behavior, environmental consciousness, and regulatory changes that promote transparency and sustainability.

Competitive Landscape

This statistic shows the market value of the cosmetics industry in Europe in 2023, by branch. In the year 2023, skincare had the highest market value, measuring at nearly 28 billion euros, while the decorative cosmetics market was worth around 13 billion euros, the smallest amount among the categories.

The European cosmetics market is the largest in the world, valued at €77 billion in 2019. Skincare is the largest category, accounting for 39% of all revenue. COVID-19 has impacted sales but online sales have increased. Regulations ensure safety and innovation is driving growth.

USD 36.96 Billion in 2024; projected USD 69.3 Billion by 2033; CAGR 7.1%.

Analysis of Europe's cosmetics market, forecasting a CAGR of +2.6% in volume and +3.5% in value to 2035. The report covers consumption, production, trade, and key country-level insights, with Russia dominating the market.

According to the source, Germany was the leader of the European cosmetic market in 2024, with a market value of about ** billion euros. From 2015 to 2020, the value of the French market remained relatively stable, fluctuating between a market value of **** and **** billion euros, reaching nearly ** billion euros in 2022.

The Europe Cosmetics Market size was valued at USD 313.22 USD billion in 2023 and is projected to reach USD 412.18 USD billion by 2032, exhibiting a CAGR of 4.0 % during the forecast period. Recent developments include: November 2022: Kerastase, a L'Oreal S.A.-owned luxury hair care brand, launched Chroma Absolu, a new range of seven at-home cosmetic products for user’s hair color treatments., April 2021: The Kao Corporation, a Japanese chemicals & cosmetics manufacturing company, launched a luxury hair care brand, 'ORIBE', through its subsidiary company Kao Salon Japan. By establishing such a brand, the company aimed to enhance its consumer base in Japan while expanding its brand portfolio in the salon business and strengthening its global presence.. Key drivers for this market are: Growing Demand for Bath Towels from End-use Industries to Propel the Market Growth. Potential restraints include: Health Complications Due to Overuse of Skincare Cosmetics to Hamper Market Growth. Notable trends are: Dental Spas to Add Impetus to Industry Growth .

Snapshot img

Cosmetic Products Market Size 2025-2029

The cosmetic products market size is valued to increase USD 126.4 billion, at a CAGR of 5.8% from 2024 to 2029. Rise in aging population will drive the cosmetic products market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 35% growth during the forecast period.
By Product - Skincare products segment was valued at USD 134.70 billion in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 47.95 billion
Market Future Opportunities: USD 126.40 billion
CAGR : 5.8%
APAC: Largest market in 2023

Market Summary

The market encompasses a dynamic and ever-evolving industry, driven by advancements in core technologies and applications, service types, and product categories. With the increasing preference for organic cosmetics and cosmeceuticals, market players are focusing on natural ingredients and sustainable production methods. According to a study, the organic cosmetics market is projected to reach a 20% market share by 2025. However, the industry faces challenges such as the rise of counterfeit products and stringent regulations. For instance, the European Union's REACH regulations have set strict guidelines for cosmetic product safety.
Despite these challenges, opportunities abound, particularly in emerging markets like Asia-Pacific, where the aging population's demand for anti-aging products continues to grow. By staying informed of these trends and market activities, businesses can position themselves for success in the evolving the market.

What will be the Size of the Cosmetic Products Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free Sample

How is the Cosmetic Products Market Segmented and what are the key trends of market segmentation?

The cosmetic products industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Skincare products
  Haircare products
  Color cosmetics
  Fragrances and deodorants


Distribution Channel

  Offline
  Online


End-user

  Men
  Women


Category

  Conventional
  Natural/Organic
  Vegan


Price Range

  Mass/Economy
  Mid-Range
  Premium/Luxury


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The skincare products segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving market, skincare cosmetics hold a significant share due to the increasing demand for products that enhance and maintain healthy-looking skin. According to recent studies, the global skincare cosmetics market is projected to expand by 15% in the next two years, as more consumers, both men and women, prioritize personal grooming and wellness. To cater to this growing demand, companies are investing in research and development, focusing on various aspects such as dermal absorption studies, emulsion stability testing, and skin permeation enhancement. Additionally, rheological properties measurement, in-vitro skin models, and antioxidant capacity assessment are crucial in creating cosmeceutical formulations that effectively address skin concerns.

Regulatory compliance testing is another essential factor, as companies aim to ensure their products meet industry standards and consumer expectations. Skin irritation potential, ingredient compatibility testing, and microencapsulation technology are some of the areas under rigorous examination to minimize adverse reactions and improve overall product quality. Furthermore, companies are exploring advanced delivery systems, such as transdermal drug delivery, nanoparticle delivery systems, and liposomal encapsulation, to enhance the efficacy of active ingredients. These innovations aim to address various skin concerns, including sebum production regulation, collagen synthesis stimulation, anti-aging ingredient delivery, and inflammation reduction methods. In terms of consumer preferences, sensory evaluation methods and in-vivo clinical trials play a vital role in determining product formulation design and consumer acceptance testing.

Request Free Sample

The Skincare products segment was valued at USD 134.70 billion in 2019 and showed a gradual increase during the forecast period.

Additionally, melanogenesis inhibition and cosmetic ingredient efficacy are key areas of focus for companies seeking to develop effective anti-aging products. The market for cos

Europe Men's Cosmetics Market size was USD 9543.66 million in 2024 and will expand at a compound annual growth rate (CAGR) of 8.1% from 2024 to 2031.

Explore the expected growth of the cosmetics market in the European Union over the next decade, driven by rising demand. By 2035, the market volume is projected to reach 686K tons, with a value of $17.2B.

European Skin Care, Make Up and Cosmetics Market Size Value by Country, 2023 Discover more data with ReportLinker!

European Skin Care, Make Up and Cosmetics Market Size Value Share by Country (Euros), 2023 Discover more data with ReportLinker!