The Europe Beauty And Personal Care Products Market report segments the industry into Product Type (Personal Care Products, Cosmetic/Makeup Products), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores/Grocery Stores, Pharmacies/Drug Stores, Online Retail Channels, and more), Category (Mass, Premium/Luxury), and Geography (Spain, United Kingdom, Germany, France, and more).

Cosmetics build a dynamic market in Europe. As displayed in the present statistic, the consumption value of cosmetics and personal care products reached 79.84 billion euros in 2019 and over 95 billion euros in 2023.

Skin care: true hype The most dominant product group in the cosmetics market is reflective of a recent global hype: skin care. In Europe, the market value of skin care products made up about one-fifth of the entire cosmetic industry. Toiletries followed shortly behind skin care, whereas fragrances and perfumes had a comparatively low share in the market at about 14 percent.

Germany loves a local brand

One country that stands out in the vast landscape of European cosmetics is Germany. In 2021, cosmetics consumption in Germany was the greatest among other European countries. A detailed look at the favorite personal care products among Germans revealed that consumers had a penchant for homegrown products such as the Hamburg-based Nivea.

This statistic shows the market value of the cosmetics industry in Europe in 2023, by branch. In the year 2023, skincare had the highest market value, measuring at nearly 28 billion euros, while the decorative cosmetics market was worth around 13 billion euros, the smallest amount among the categories.

The Europe Cosmetic Market size is valued at USD 61 billion in 2023 and is shaped by market opportunities, industry trends, and strategic insights. Explore market segmentation, revenue analysis, and top players.

The Europe Cosmetics Market size was valued at USD 63.87 billion in 2023 and is projected to reach USD 91.68 billion by 2032, exhibiting a CAGR of 5.3 % during the forecasts period. Cosmetics are a group of products applied to the body, especially the face, to improve or change appearance. The term comes from the Greek word cosmetics, which means "to arrange or arrange skillfully" and reflects the purpose of products to beautify, promote attractiveness, or change appearance without affecting the structure or function of the body. These products include makeup such as lipstick, mascara, eye shadow, foundation, and more, each designed for a specific beautifying purpose. The use of cosmetics dates back to ancient civilizations and has evolved significantly over time. Today they include a wide range of products from cleansing, exfoliating, and protective skin care products to makeup that covers blemishes, enhances natural features, and enhances complexion. The industry also includes fragrances and hair care products, which expand the definition of cosmetics beyond just facial care. Cosmetics consist of chemical compounds obtained from natural sources or synthesized in laboratories. The industry is regulated to ensure safety and efficacy, and agencies such as the FDA set guidelines for the composition of cosmetics. Although cosmetics have mainly aesthetic purposes, they also have practical applications, such as protecting the skin from the harmful effects of the environment. Recent developments include: In February 2024, Coty Inc., one of the largest cosmetic company offering diverse portfolio of color cosmetics, skin care, body care and fragrance entered in new licensing agreement with Marni, Italian luxury fashion brand, to develop, manufacture and distribute range of fragrances and beauty care products beyond 2024. , In March 2023, Procter & Gamble, popularly known as P&G, one of the global leaders in consumer good industry, recently entered its first ever cross-sector collaboration with fifteen partners of the Society of Chemical Industry (SCI) with an aim to make over the sustainability of the UK’s consumer products industry and to significantly cut the greenhouse gas emissions as a result. .

Europe Cosmetics and Beauty market size is USD 80644.56 million in 2024 and will expand at a compound annual growth rate (CAGR) of 3.3% from 2024 to 2031.

The European natural cosmetics market was valued at USD 21.6 billion in 2025 and is projected to grow with a 6.4% CAGR from 2025 to 2035. The regional industry valuation will be USD 40.0 billion in 2035. A major growth driver is the trend across Europe toward clean-label, ethically sourced beauty products with strong consumer values in terms of wellness and sustainability.

European Natural Cosmetics Industry Analysis

Competitive Outlook

Within the European cosmetics market, Germany consumed the largest amount of cosmetics in 2021, valued at approximately 14 billion euros. This was followed by France and Italy, at approximately 12 billion euros and 11 billion euros, respectively.

Cosmetics industry in Europe

The cosmetics and personal industry has been thriving in Europe as more consumers become increasingly aware of the importance of health, wellness and personal care products. Skin care continues to be the dominant force in the cosmetics industry in Europe, capturing more than 27 percent of the European cosmetics market in 2019. In the following year, France had the highest number of small and medium-sized enterprises (SMEs) specialized in the manufacturing of cosmetic products in Europe. Compared to Italy’s 735 cosmetics SMEs, France had around 840.

Cosmetics brands

L’Oréal, Nivea and Guerlain are currently the top three leading cosmetic brands in Europe in terms of brand value. Beyond Europe, the cosmetics brands were also garnering worldwide consumer appeal. For example, the skin and body care brand Nivea, manufactured by Hamburg-based German company Beiersdorf had a worldwide brand value exceeding six billion U.S. dollars in 2021. However, with the rise of social media and its significant influence on consumer groups, particularly in the areas of body image and personal care, cosmetics brands that enjoy powerful social media presence and appeal will be those that succeed in the long-term. As of March 2022, the beauty brand with the highest number of Instagram followers is Kylie Cosmetics, garnering approximately 25 million followers.

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Cosmetic Products Market Size 2025-2029

The cosmetic products market size is forecast to increase by USD 126.4 billion, at a CAGR of 5.8% between 2024 and 2029.

The market is driven by the rising aging population and the growing preference for organic cosmetics and cosmeceuticals. The aging population presents a significant opportunity as consumers in this demographic often prioritize skincare and personal grooming. Furthermore, the increasing awareness and concern for health and wellness have led to a surge in demand for organic and natural cosmetic products. However, this market landscape is not without challenges. The presence of counterfeit products poses a significant threat, as these products not only undermine brand reputation but also potentially harm consumers.
Companies must invest in robust counterfeit prevention measures and maintain transparency to build consumer trust. Organic and natural cosmetics and cosmeceuticals are expected to remain key growth areas, with innovation in product development and sustainable sourcing being crucial differentiators. Companies that can effectively navigate these trends and challenges will be well-positioned to capitalize on the market's potential.

What will be the Size of the Cosmetic Products Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market trends shaping various sectors. Nail care, for instance, sees the ongoing development of innovative entities like nail removers, enhancing user experience through improved efficacy and gentler formulations. In the realm of hair care, hair oils and shampoos cater to diverse hair types, while fragrance profiles, essential oils, and plant extracts infuse products with desirable scents and therapeutic benefits. Online sales channels gain traction, offering consumers convenience and accessibility. Quality control measures, such as allergy testing and dermatological testing, ensure product safety and efficacy. Price points span the mass market to luxury segments, catering to diverse consumer preferences.

Makeup sponges, brushes, and various skincare offerings, including night creams, eye creams, and day creams, address the ever-evolving consumer behavior and diverse skin types. UV protection and anti-aging properties are increasingly sought-after features in skincare products. Supply chain optimization and shelf life considerations are crucial factors in the cosmetics industry, ensuring timely delivery and maintaining product integrity. Product testing and innovation continue to drive market growth, with the introduction of new entities like body wash, body lotion, and body scrub, among others. Packaging design plays a significant role in consumer appeal, with color payoff and eau de parfum offerings catering to the sensory experience.

Consumers continue to demand effective and high-quality products across various categories, driving the ongoing unfolding of market activities and evolving patterns.

How is this Cosmetic Products Industry segmented?

The cosmetic products industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Skincare products
  Haircare products
  Color cosmetics
  Fragrances and deodorants


Distribution Channel

  Offline
  Online


End-user

  Men
  Women


Category

  Conventional
  Natural/Organic
  Vegan


Price Range

  Mass/Economy
  Mid-Range
  Premium/Luxury


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The skincare products segment is estimated to witness significant growth during the forecast period.

The cosmetics market in the US is witnessing significant growth in the skincare segment, driven by the increasing demand from both men and women for better skincare solutions. Products such as hair masks, UV protection lotions, and makeup removers are popular choices, catering to various age groups and skin types. Allergy testing and quality control measures ensure consumer safety and satisfaction. Retail sales dominate the distribution channels, but online sales are gaining traction. The mass market caters to a wide range of consumers, with price points varying from budget to premium. The supply chain is streamlined, ensuring timely delivery of products.

Fragrance oils and essential oils add to the sensory experience, while product testing and dermatological certification a

The European cosmetics market, valued at €119.06 billion in 2025, is projected to experience robust growth, driven by several key factors. Rising disposable incomes across major European economies, coupled with a growing awareness of personal grooming and beauty trends, fuel demand for a diverse range of products. The market's segmentation reveals strong performance across various product categories. Personal care, encompassing hair, skin, and oral care, constitutes a significant portion, followed by cosmetics and makeup. Premium and luxury segments exhibit particularly strong growth, reflecting a consumer shift towards high-quality and innovative products. Online retail channels are rapidly gaining traction, surpassing traditional channels like specialty stores and supermarkets in certain product categories, particularly among younger demographics. Increased marketing and brand collaborations further contribute to market expansion. However, economic fluctuations and potential shifts in consumer spending habits present challenges. Sustainability concerns are also influencing consumer choices, driving demand for eco-friendly and ethically sourced products. Competition among major players like L'Oréal, Unilever, and Estée Lauder remains intense, necessitating continuous innovation and adaptation to market trends. Regional variations within Europe are notable. While data for individual countries (Spain, UK, Germany, France, Italy, Russia, and Rest of Europe) is not provided, we can infer that Western European markets (UK, Germany, France, etc.) likely represent a larger share due to higher disposable incomes and established beauty markets. Eastern European markets (Russia, etc.), while growing, may exhibit slower growth rates due to economic factors. The competitive landscape is characterized by both established multinational corporations and emerging niche brands, creating a dynamic and evolving market structure. The market's trajectory indicates continued expansion, driven by technological advancements in product formulation, personalized beauty solutions, and the expanding digital retail landscape. These combined factors create a favorable outlook for sustained growth through 2033. Recent developments include: May 2024: French start-up Mono Skincare relaunched its water-soluble and natural products. The launch included a face care range with products like a cleanser and a makeup remover, a scrub, a toner, a night serum, and a moisturizing lotion, all based on a protocol designed to boost hydration and anti-aging., April 2024: Kiko Milano launched a haircare range, including shampoo, conditioner, mask, serum, and hair spray, in collaboration with stylist Rossano Ferretti, the World’s Hair Maestro., January 2024: The brand CeraVe expanded its product portfolio by launching CeraVe Healing Ointment, which is a lanolin-free ointment formulated with petrolatum, hyaluronic acid, and ceramides. This non-greasy formula hydrates and soothes very dry skin. It also temporarily protects and helps relieve chafed, chapped, or cracked skin.. Key drivers for this market are: Aggressive Marketing and Advertising by Brands, Rising Inclination Toward Natural and Organic Formulations. Potential restraints include: Aggressive Marketing and Advertising by Brands, Rising Inclination Toward Natural and Organic Formulations. Notable trends are: High Demand for Skin Care Products.

The Europe Cosmetics Market size was valued at USD 313.22 USD billion in 2023 and is projected to reach USD 412.18 USD billion by 2032, exhibiting a CAGR of 4.0 % during the forecast period. Cosmetics as an industry is quite broad and includes a variety of merchandise that seeks to beautify or transform an individual for a specific event. This portfolio ranges from skin care products to the desired makeup, from pleasant scents to hair care services. This sector has also seen the remarkable flow of invention with giant brands setting the pace for the rest of the world. Some of them include skincare products for instance moisturizers, serums, and cleansers and some Makeup products which include foundations, lipsticks and eye shadows. Protein has always associated European cosmetics with quality formulations and strict regulatory guidelines making them as effective and safe as possible. Such products may contain organic or natural components and innovations in their formulation for them to be able to target certain skin problems and provide prolonged solutions. Usage varies from normal washing and facial care to events like weddings and birthdays, giving people outlook and voice. Some of the advantages that are associated with the use of chemically treated fabrics include; the improved skin health is enhanced and gets better, the outlook of the skin gets better also, and the general health of an individual. From a natural tan to exotic this summer, Europe Cosmetics gives different products for different wants and needs of today’s fashionable world. Recent developments include: November 2022: Kerastase, a L'Oreal S.A.-owned luxury hair care brand, launched Chroma Absolu, a new range of seven at-home cosmetic products for user’s hair color treatments., April 2021: The Kao Corporation, a Japanese chemicals & cosmetics manufacturing company, launched a luxury hair care brand, 'ORIBE', through its subsidiary company Kao Salon Japan. By establishing such a brand, the company aimed to enhance its consumer base in Japan while expanding its brand portfolio in the salon business and strengthening its global presence.. Key drivers for this market are: Growing Demand for Bath Towels from End-use Industries to Propel the Market Growth. Potential restraints include: Health Complications Due to Overuse of Skincare Cosmetics to Hamper Market Growth. Notable trends are: Dental Spas to Add Impetus to Industry Growth .

Access Europe Luxury Cosmetics Industry Overview which includes Europe country analysis of (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe), market split by Type, End User, Product Type, Distribution Channel

Europe Dermo Cosmetics Market emerges as a pivotal region, commanding a substantial 30% market share and boasting a market size of USD 15.54 billion in 2023.

The European cosmetics market is the largest in the world, valued at €77 billion in 2019. Skincare is the largest category, accounting for 39% of all revenue. COVID-19 has impacted sales but online sales have increased. Regulations ensure safety and innovation is driving growth.

The Western Europe natural cosmetics market is poised to register a valuation of USD 9.5 billion in 2025. The industry is slated to grow at 5.0% CAGR from 2025 to 2035, witnessing USD 15.5 billion by 2035. The market is being propelled by a mix of changing consumer behavior, environmental consciousness, and regulatory changes that promote transparency and sustainability.

Competitive Landscape

This chart shows a ranking of the top European cosmetics markets between 2014 and 2023, based on their market value in billion euros. According to the source, Germany was the leader of the European market in 2023, with a market value of about ** billion euros. From 2015 to 2020, the value of the French market remained relatively stable, fluctuating between a market value of **** and **** billion euros, reaching nearly ** billion euros in 2022.

The European cosmetics market is expected to see continued growth over the next decade, with an anticipated increase in market volume to 2.4M tons and market value to $38.7B by 2035.

Europe Cosmetic Market valued at USD 97.1 billion in 2023 is projected to reach USD 133.9 billion by 2031, growing at a 4.1% CAGR

The size of the European Cosmetics Industry market was valued at USD 119.06 Million in 2023 and is projected to reach USD 162.89 Million by 2032, with an expected CAGR of 4.58% during the forecast period. Cosmetics are products applied to the body, especially the face, to enhance or alter appearance. They include a wide range of items such as makeup (lipstick, mascara, foundation), skincare products (moisturizers, cleansers), and hair care products (shampoos, conditioners). Cosmetics can be derived from natural sources or synthetically created. Their primary purposes are to beautify, cleanse, and protect the skin. For example, foundation evens out skin tone, while mascara enhances eyelashes. Skincare cosmetics like moisturizers help maintain skin hydration and health. Additionally, cosmetics can conceal blemishes and highlight features, contributing to personal grooming and confidence. Recent developments include: May 2024: French start-up Mono Skincare relaunched its water-soluble and natural products. The launch included a face care range with products like a cleanser and a makeup remover, a scrub, a toner, a night serum, and a moisturizing lotion, all based on a protocol designed to boost hydration and anti-aging., April 2024: Kiko Milano launched a haircare range, including shampoo, conditioner, mask, serum, and hair spray, in collaboration with stylist Rossano Ferretti, the World’s Hair Maestro., January 2022: L'Oreal's Garnier brand launched a no-rinse conditioner across Europe on both online and offline channels to reduce water consumption on a mass scale. Garnier's 'no rinse' conditioner range features four formulas made in a carbon-neutral, water-loop factory and packed in lighter cardboard tubes with 75% less plastic, resulting in an overall carbon footprint reduction of 92% per tube.. Key drivers for this market are: Aggressive Marketing and Advertising by Brands, Rising Inclination Toward Natural and Organic Formulations. Potential restraints include: Presence of Counterfeit Products. Notable trends are: High Demand for Skin Care Products.

Europe Men's Cosmetics Market size will be USD 9543.66 million in 2024 and will expand at a compound annual growth rate (CAGR) of 8.1% from 2024 to 2031.