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The Europe Dietary Supplements Market Report is Segmented by Type (Vitamins, Minerals, Herbal Supplements, Proteins and Amino Acids, Fatty Acids, Probiotics, and Other Types), Distribution Channel (Pharmacies and Drug Stores, Supermarkets and Hypermarkets, Online Channels, and Other Distribution Channels), and Geography (United Kingdom, Italy, Spain, Germany, France, Russia, and Rest of Europe). The Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.
This statistic displays the value of the dietary supplements market in Europe in 2015 and 2020, by country. Italy is the leading country in terms of the dietary supplements market with a value of 1.4 billion euros in 2015, which is expected to increase to 1.6 billion euros by 2020. Dietary supplements are a lucrative market, with increases in sales values forecasted across Europe. Similarly, the vitamin and dietary supplements industry as a whole is predicted to increase in retail value. Dietary supplements are often plant-based and appeal to consumer desire for natural products, particularly when it comes to functional medicinal properties. The plant-food supplements industry is consequently thriving alongside increased consumer awareness of health-related behavior.
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Access Europe Nutritional Supplements Industry Overview which includes Europe country analysis of (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe), market split by Product, Consumer group, Formulation, Distribution Channel
Between 2009 and 2020, the market of food supplements in Europe became increasingly dominated by Italy. In fact, in 2009 the Mediterranean country accounted for almost 20 percent of the total European market of food supplements, while by 2020 this figure had increased to 29 percent.
Market value
The market value of food supplements in Italy showed a constant growth between 2009 and 2020, when it reached almost 3.8 billion euros. In 2020, the total value of the food supplement sector in Europe amounted to 13.2 billion euros. The biggest year-on-year market value change was in 2009 and 2017 with a Y-o-Y growth close to 20 percent.
Sales channels
In 2020, the most common sales channel for food supplements in Italy were pharmacies, with almost 80 percent of sales happening there. Drugstores and large-scale retail accounted for eight percent, and on-line retail only for five percent. Most revenues generated by pharmacies selling health supplements came from vitamins and minerals, followed by bowel wellness products.
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The consumption of dietary supplement in Western Europe is estimated to expand at a promising CAGR of 8.2% through 2033. The sales of dietary supplement in Western Europe are expected to reach a valuation of US$ 35,578.05 million by 2033, up from 16,185.60 in 2023.
Attributes | Details |
---|---|
Industry Size of Dietary Supplement in Western Europe (2023) | US$ 16,185.60 million |
Expected Industry Size of Dietary Supplement in Western Europe (2033) | US$ 35,578.05 million |
Forecast CAGR between 2023 to 2033 | 8.2% |
Country-wise Insights
Country | Italy |
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Forecast CAGR % (2023 to 2033) | 6.70% |
Country | Germany |
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Forecast CAGR % (2023 to 2033) | 5.80% |
Country | United Kingdom |
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Forecast CAGR % (2023 to 2033) | 7.90% |
Country | The Netherlands |
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Forecast CAGR % (2023 to 2033) | 7.10% |
Country | France |
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Forecast CAGR % (2023 to 2033) | 6.30% |
Category-wise Insights
Leading Form | Soft Gel/ Pills |
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Value Share % (2023) | 57.80% |
Leading Ingredient | Amino Acids |
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Value Share % (2023) | 41.70% |
Scope of the Report
Attribute | Details |
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Estimated Industry Size in 2023 | US$ 16,185.60 million |
Projected Industry Size by 2033 | US$ 35,578.05 million |
Anticipated CAGR between 2023 to 2033 | 8.2% CAGR |
Historical Analysis of Demand for Dietary Supplement in Western Europe | 2018 to 2022 |
Demand Forecast for Dietary Supplement in Western Europe | 2023 to 2033 |
Report Coverage of Dietary Supplement in Western Europe | Industry Size, Industry Trends, Analysis of Key Factors Influencing Dietary Supplement Adoption in Western Europe, Insights on Western Europe Players and their Industry Strategy in Western Europe, Ecosystem Analysis of Local and Regional Western Europe Providers |
Key Countries Analyzed While Studying Opportunities for Dietary Supplement in Western Europe |
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Key Companies Profiled for Dietary Supplement in Western Europe |
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The size of the Europe Dietary Supplements Market was valued at USD 21.64 Million in 2023 and is projected to reach USD 39.58 Million by 2032, with an expected CAGR of 9.01% during the forecast period. The market for dietary supplements in Europe encompasses the manufacturing, distribution, and retail of supplements that include vital nutrients such as vitamins, minerals, proteins, and probiotics. The growing focus on health and the increasing number of elderly individuals looking for preventative healthcare options are driving this market. Key players such as Nature Made and NOW Foods dominate the industry with a variety of products and wide distribution channels. The market is expanding due to the need for natural, vegan, and clean-label supplements, along with advancements in delivery methods such as gummies and powders. Although facing obstacles like strict regulations and disruptions in the supply chain, ongoing research and development efforts and the growth of e-commerce are boosting the market's optimistic prospects. This path underscores the important role of dietary supplements in enhancing health and well-being throughout Europe and their possibility for continuous market expansion. Recent developments include: March 2023: Amway launched a new Nutrilite Omega, and Advanced Omega offers omega-3s from sustainably sourced fish oil after receiving certification from Friend of the Sea for nutraceutical products globally, including Europe., June 2022: Bayer launched Berocca ImmunoEffervescent Tablets, a nutritional supplement for immunity. The product is claimed to contain ten essential vitamins and minerals that help boost the immune system, including zinc, copper, iron, and selenium, as well as vitamins D, C, A, B6, B9, and B12., May 2021: Nature's Bounty launched a new marketing campaign in the United Kingdom and Ireland to redefine its brand positioning. The campaign seeks to realign the company's messaging with its original founding purpose of providing accessible and natural nutrition. Through the campaign, Nature's Bounty emphasizes its commitment to using natural, high-quality ingredients in its products and promotes the idea that good health starts with good nutrition. The company also seeks to educate consumers about the benefits of natural supplements and to provide information about the science behind its products.. Key drivers for this market are: Consumer Spending on Preventive Healthcare Products, Weight-loss Dietary Supplements Capturing the Market. Potential restraints include: Escalating Functional Food Consumption, An Environment of Austere Regulations. Notable trends are: Escalating Consumer Investment in Preventive Healthcare Products.
This statistic displays the value of the dietary supplements market in Europe in 2015 and 2020. The dietary supplement market in Western Europe was valued at 5.4 billion euros in 2015 and is expected to grow by 6.3 percent by 2020.
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The report covers Europe Dietary Supplement Packaging Companies and the market is segmented by Material (Plastic, Glass, Metal, Paper & Paperboard), Product Type (Plastic Bottles, Glass Bottles, Pouches, Blisters, Paperboard Boxes), Formulation (Tablets, Capsules, Powder, Liquid) and Country.
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The Europe Dietary Supplements Market size was valued at USD 14.95 USD Billion in 2023 and is projected to reach USD 27.74 USD Billion by 2032, exhibiting a CAGR of 9.23 % during the forecast period. Europe's dietary supplements market growth is remarkable with the consideration of the high level of health awareness and the aging demography. Dietary supplements as a category under which substances such as vitamins and minerals, botanicals, amino acids, and enzymes are developed to guarantee nutritional needs and supply additional health benefits. They are consumed as the best way to fill up the needs of particular nutrients, for general health and well-being, and to manage a health condition specifically. Complementary use of dietary supplements in European countries is the third factor in vitamin deficits, improvement of bone health, stimulation of immunity, and support of cardiovascular function. Several developments in the European dietary supplements markets are observed including the growing popularity of natural and organic products, the demand for solutions tailored to one's individual needs, and the innovations such as gummies and powders. strict regulations, ethical consumer behavior which is more likely transparent and sustainable, and the raising of digital technologies such as product information and purchase are features of the shifting dietary supplements situation in Europe. Key drivers for this market are: Increasing Use of UCO in Biodiesel Industry Drives Market Growth. Potential restraints include: High Regulatory Stringency Associated with Supplements to Limit Market Growth.
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Europe Digestive Health Supplements Market is anticipated to grow at a CAGR of 7.2% during the forecast period, with an estimated size and share exceeding USD 6.7 billion by 2032, according to projections.
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The Europe Digestive Health Supplements Market is segmented by Product Type (Probiotics, Prebiotics, Enzymes, Others); Distribution Channel (Hypermarkets/Supermarkets, Pharmacies and Drug Stores, Online Retailers, and Others Distribution Channel); and Geography (United Kingdom, France, Italy, Germany, Spain, Russia, Rest of Europe). The report offers market size and forecasts in value (USD million) for the above segments.
Between 2018 and 2020, the North American dietary supplements market grew from 42.6 to 50.7 billion U.S. dollars. The market is projected to grow further and reach about 72 billion U.S. dollars by 2026. The Asia-Pacific market in 2026 is forecast to be about 20 billion U.S. dollars smaller than its NA counterpart. Europe has the smallest market of the regions depicted here and it is expected to stay that way.
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The report covers Vegan Supplements Manufacturers & Companies in Europe and is segmented by Product Type (Vitamins, Protein, Omega Supplements and Other Vegan Supplements); by Distribution Channel (Specialty and Drug Stores, Supermarkets/Hypermarkets, Online Retail Stores and Other Distribution Channel) & By Geography (United Kingdom, Germany, France, Italy, Spain and Rest of Europe).
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The European Weight Loss Management market is segmented by Type (Food and Beverage and Supplements), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (Germany, United Kingdom, France, Italy, Spain, Russia, and Rest of Europe). The report offers the market size in value terms in USD for all the abovementioned segments.
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Global Supplement Market Report Covers Fastest Growing Supplement Companies and is Segmented by Type (Vitamins & Minerals, Herbal Supplements, Proteins and Amino Acids, Fatty-Acids, Prebiotics & Probiotics, and Other Types), by Form (Tablets, Capsules, Powders, Gummies, Softgels, Liquids, and Other Forms), by Health Application (General Health, Bone & Joint Health, Energy & Weight Management, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Skin/Hair/Nails, and Other Health Applications), by Distribution Channel (Pharmacies and Drug Stores, Supermarkets/Hypermarkets, Online Retail Channels, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa.
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The demand for global Dietary Supplement market is expected to be valued at USD 40.0 Billion in 2025, forecasted at a CAGR of 9.5% to have an estimated value of USD 60.0 Billion from 2025 to 2035. From 2020 to 2025 a CAGR of 9.0% was registered for the market.
Attributes | Description |
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Estimated Global Industry Size (2025E) | USD 40.0 Billion |
Projected Global Industry Value (2035F) | USD 60.0 Billion |
Value-based CAGR (2025 to 2035) | 9.5% |
Country wise Insights
Countries | CAGR 2025 to 2035 |
---|---|
United States | 7.8% |
UK | 7.9% |
China | 10.6% |
Category-wise Insights
Segment | Value Share (2025) |
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Soft Gel Capsule (Form) | 48% |
Segment | Value Share (2025) |
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Vitamin (Ingredients) | 33% |
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The market size of the Nutrition Dietary Supplements Market is categorized based on Type (Vitamins, Minerals, Probiotics, Protein Supplements, Herbal Supplements) and Application (Sports Nutrition, General Well-being, Weight Management) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).
This report provides insights into the market size and forecasts the value of the market, expressed in USD million, across these defined segments.
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Europe Dietary Supplement Packaging Market size is growing at a moderate pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period i.e. 2024 to 2031.
Europe Dietary Supplement Packaging Market: Definition/ Overview
Dietary supplement packaging encompasses the materials and methods used to enclose and protect these products, ensuring safety, convenience, and a longer shelf life. Packaging is designed to meet the specific needs of different supplement forms, including powders, capsules, tablets, and gummies.
It plays a critical role in preserving the integrity of the supplements, while also appealing to consumer preferences for functionality, sustainability, and aesthetics. Increasing awareness about health and wellness among European consumers is driving the growing demand for dietary supplements, leading to a significant rise in the need for packaging solutions.
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The Global Pet Dietary Supplement Market Report is Segmented by Specialty Type (Urinary Tract Diseases, Diabetes, Renal, Digestive Sensitivity, Oral Care, and Other Specialty Types), Pet Type (Dog, Cat, Bird, and Other Pet Types), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Report Offers Market Size and Forecasts in Terms of Value (in USD) for the Above-Mentioned Segments.
This statistic shows the retail sales of vitamin and dietary supplements in Europe from 2010 forecast to 2020. Retail sales of supplements are expected to experience continuous growth from 12.9 billion US dollars in 2010 to 16.2 billion US dollars in 2020.
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The Europe Dietary Supplements Market Report is Segmented by Type (Vitamins, Minerals, Herbal Supplements, Proteins and Amino Acids, Fatty Acids, Probiotics, and Other Types), Distribution Channel (Pharmacies and Drug Stores, Supermarkets and Hypermarkets, Online Channels, and Other Distribution Channels), and Geography (United Kingdom, Italy, Spain, Germany, France, Russia, and Rest of Europe). The Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.