The Europe Dietary Supplements Market Report is Segmented by Product Type (Vitamins, Enzymes, and More), Form (Tablets, Powders, and More), Source (Plant, Animal, and More), Consumer Group (Men, Women, and More), Health Applications (General Health and Wellness, Eye Health and More), Distribution Channel (Specialty Stores, Online Retail Channels, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

This statistic displays the value of the dietary supplements market in Europe in 2015 and 2020, by country. Italy is the leading country in terms of the dietary supplements market with a value of 1.4 billion euros in 2015, which is expected to increase to 1.6 billion euros by 2020. Dietary supplements are a lucrative market, with increases in sales values forecasted across Europe. Similarly, the vitamin and dietary supplements industry as a whole is predicted to increase in retail value. Dietary supplements are often plant-based and appeal to consumer desire for natural products, particularly when it comes to functional medicinal properties. The plant-food supplements industry is consequently thriving alongside increased consumer awareness of health-related behavior.

The Europe dietary supplements market was valued at USD 19.70 Billion in 2024. It is expected to grow at a CAGR of 9.30% in the forecast period of 2025-2034, reaching a value of USD 47.94 Billion by 2034. The market growth is driven by the increasing geriatric population and rising awareness of the benefits of dietary supplements across the region.

The Western Europe dietary supplements market is poised to exhibit USD 19 billion in 2025. The industry is slated to depict 8.7% CAGR from 2025 to 2035, witnessing USD 42.9 billion by 2035. The industry is growing rapidly owing to a number of factors, spurred by shifting consumer attitudes, health awareness, and the increasing focus on preventive care. The growing awareness of the need to have a healthy lifestyle is one of the main drivers of this industry growth.

Metrics	Values
Industry Size (2025E)	USD 19 billion
Industry Value (2035F)	USD 42.9 billion
CAGR (2025 to 2035)	8.7%

Competitive Landscape

Company Name	Estimated Industry Share (%)
Amway Corp.	10-15%
Glanbia PLC	15-20%
Abbott	8-12%
Bayer AG	6-8%
Pfizer Inc.	5-7%
ADM	4-6%
Nu Skin Enterprises, Inc.	5-8%
GlaxoSmithKline plc	7-10%
Bionova	2-4%
Ayanda	3-5%
Arkopharma	5-7%

The size of the Europe Dietary Supplements Market market was valued at USD 21.64 Million in 2023 and is projected to reach USD 39.58 Million by 2032, with an expected CAGR of 9.01% during the forecast period. Recent developments include: March 2023: Amway launched a new Nutrilite Omega, and Advanced Omega offers omega-3s from sustainably sourced fish oil after receiving certification from Friend of the Sea for nutraceutical products globally, including Europe., June 2022: Bayer launched Berocca ImmunoEffervescent Tablets, a nutritional supplement for immunity. The product is claimed to contain ten essential vitamins and minerals that help boost the immune system, including zinc, copper, iron, and selenium, as well as vitamins D, C, A, B6, B9, and B12., May 2021: Nature's Bounty launched a new marketing campaign in the United Kingdom and Ireland to redefine its brand positioning. The campaign seeks to realign the company's messaging with its original founding purpose of providing accessible and natural nutrition. Through the campaign, Nature's Bounty emphasizes its commitment to using natural, high-quality ingredients in its products and promotes the idea that good health starts with good nutrition. The company also seeks to educate consumers about the benefits of natural supplements and to provide information about the science behind its products.. Key drivers for this market are: Consumer Spending on Preventive Healthcare Products, Weight-loss Dietary Supplements Capturing the Market. Potential restraints include: Escalating Functional Food Consumption, An Environment of Austere Regulations. Notable trends are: Escalating Consumer Investment in Preventive Healthcare Products.

Between 2009 and 2020, the market of food supplements in Europe became increasingly dominated by Italy. In fact, in 2009 the Mediterranean country accounted for almost ** percent of the total European market of food supplements, while by 2020 this figure had increased to ** percent. Market value The market value of food supplements in Italy showed a constant growth between 2009 and 2020, when it reached almost *** billion euros. In 2020, the total value of the food supplement sector in Europe amounted to **** billion euros. The biggest year-on-year market value change was in 2009 and 2017 with a Y-o-Y growth close to ** percent. Sales channels In 2020, the most common sales channel for food supplements in Italy were pharmacies, with almost ** percent of sales happening there. Drugstores and large-scale retail accounted for ***** percent, and on-line retail only for **** percent. Most revenues generated by pharmacies selling health supplements came from vitamins and minerals, followed by bowel wellness products.

The European dietary supplements market is booming, projected to reach €44.69 billion by 2033 with a 9.10% CAGR. Discover key trends, leading companies, and segment analysis in this comprehensive market report. Explore the growth drivers, restraints, and future opportunities within this lucrative health & wellness sector. Recent developments include: October 2023: Nestlé introduced its proprietary blend, “Sinergity.” It combines probiotics with six human milk oligosaccharides (HMOs) to support age-adapted infant development and unlock specific health benefits., September 2023: In Sweden, BioGaia launched Prodentis for kids, an apple-flavored lozenge with probiotics and xylitol for oral health. The company claims the product is available via BioGaia's Swedish webshop and MEDS and Apotea online pharmacies., June 2023: Nestlé Romania integrated 150 new products into its Nestlé Health Science portfolio. This portfolio has eight products categorized under the Consumer Care, Medical Nutrition, and Resource range. The Malnutrition segment includes the Nutren range, featuring Nutren Junior and NutrenOptimum, which provide a nutrient-rich diet for children (including year-old infants) and adults. The allergy products category includes ALTHERA, ALFARÉ, and ALFAMINO, which are extensively hydrolyzed formulas.. Key drivers for this market are: Consumer Spending on Preventive Healthcare Products, Weight-loss Dietary Supplements Capturing the Market. Potential restraints include: Consumer Spending on Preventive Healthcare Products, Weight-loss Dietary Supplements Capturing the Market. Notable trends are: Vitamins And Minerals Are In Great Demand.

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Europe Nutrition Supplements Market Size 2025-2029

The nutrition supplements market size in Europe is forecast to increase by USD 26 billion at a CAGR of 6.4% between 2024 and 2029.

The nutrition supplements market is experiencing significant growth, driven by the rising inclination for fitness and the increasing awareness of healthy lifestyles. This trend is fueled by consumers seeking to improve their overall well-being and enhance their athletic performance. Another key trend is the increasing demand for plant-based supplements, as consumers become more health-conscious and environmentally aware. However, market growth is not without challenges. The market is expected to continue its growth as people prioritize their health and wellness.


Stringent government regulations for new product launches pose significant hurdles for companies looking to enter the market. Adhering to these regulations requires substantial resources and time, making it essential for companies to stay informed and agile in order to succeed in this dynamic and competitive market. Probiotics and Omega-3 fatty acids continue to be popular choices, as they support gut health and heart health, respectively.

What will be the Size of the market During the Forecast Period?

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In the dynamic nutrition supplements market, rising healthcare costs and the prevalence of lifestyle diseases and non-communicable diseases (NCDs) have fueled demand for various supplements. Protein supplements, including egg protein and sports nutrition products, remain popular choices for fitness enthusiasts, with liquids and capsules/pills/tablets/powders being the preferred forms. Botanical ingredients derived from medicinal plants are also gaining traction as immunity-boosting supplements.

Health clubs and gymnasiums often recommend these supplements to their members. Meal replacements and herbal supplements are other significant categories, with gummies offering a convenient alternative for those who dislike the taste of pills. The MDPI journal reports ongoing research into the effectiveness of these supplements, further validating their role in maintaining optimal health. This trend is particularly noticeable in the areas of probiotics, omega-3 fatty acids, proteins, and herbal supplements.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline channel
  Online channel


Type

  Vitamins
  Botanicals
  Proteins and amino acids
  Minerals
  Others


Formulation

  Tablets
  Capsules
  Powders
  Gummies
  Others


Geography

  Europe

    France
    Germany
    Italy
    UK

By Distribution Channel Insights

The Offline channel segment is estimated to witness significant growth during the forecast period. In the European market by 2024, the nutrition supplements sector experiences continuous growth, fueled by consumers prioritizing health, wellness, and preventive care. Offline distribution channels maintain a significant market share, with health food stores, pharmacies, supermarkets, and specialty shops playing crucial roles in product accessibility and consumer trust. These physical retailers provide a tangible shopping experience, enabling customers to assess product quality personally and receive expert advice from trained professionals. The value of this in-person interaction is particularly significant for consumers seeking authenticity, transparency, and customized supplement options aligned with their unique health objectives.

The rise in plant-based diets and the growing interest in natural wellness solutions have further boosted the demand for herbal and botanical supplements. Consequently, the importance of knowledgeable staff and carefully curated product selections in offline retail cannot be overstated. Additionally, the growing preference for plant-based diets has led to an increase in demand for plant-based protein supplements, such as those derived from soy or pea sources.

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Market Dynamics

Our Europe Nutrition Supplements Market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of Europe Nutrition Supplements Market?

Rising inclination for fitness owing to increasing awareness of healthy lifestyles is the key driver of the market. The European nutrition supplement market is experiencing consistent growth in 2024, fueled by increasing consumer fo

USD 55.8 Billion in 2024; projected USD 101.11 Billion by 2033; CAGR 6.78%.

Access Europe Dietary Supplements Industry Overview which includes Europe country analysis of (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe), market split by Ingredient, Form, Applications, End User, Type, Distribution Channel

This statistic displays the value of the dietary supplements market in Europe in 2015 and 2020. The dietary supplement market in Western Europe was valued at 5.4 billion euros in 2015 and is expected to grow by 6.3 percent by 2020.

The Europe dietary supplements market is expected to exceed USD 17.27 billion between 2024 and 2029, as consumers increasingly turn to vitamins, minerals, and herbal products for h

Between 2018 and 2020, the North American dietary supplements market grew from **** to **** billion U.S. dollars. The market is projected to grow further and reach about ** billion U.S. dollars by 2026. The Asia-Pacific market in 2026 is forecast to be about ** billion U.S. dollars smaller than its NA counterpart. Europe has the smallest market of the regions depicted here, and it is expected to stay that way.

Technological advancements in the Western Europe Dietary Supplements industry are shaping the future market landscape. The report evaluates innovation-driven growth and how emerging technologies are transforming industry practices, offering a comprehensive outlook on future opportunities and market potential.

The Europe Dietary Supplements Market size was valued at USD 14.95 USD Billion in 2023 and is projected to reach USD 27.74 USD Billion by 2032, exhibiting a CAGR of 9.23 % during the forecast period. Key drivers for this market are: Increasing Use of UCO in Biodiesel Industry Drives Market Growth. Potential restraints include: High Regulatory Stringency Associated with Supplements to Limit Market Growth.

The Europe Digestive Health Supplements Market is Segmented by Type (Prebiotics, Probiotics, Enzymes, Botanicals, and Others), Form (Capsules and Softgels, Tablets, Gummies and Chewables, Powders and Granules, and Others), Distribution Channel (Supermarkets/Hypermarkets, Specialty and Health Stores, and More), and Geography (United Kingdom, Germany, France, and More). The Market Forecasts are Provided in Terms of Value (USD).

Snapshot img

Dietary Supplements Market Size 2025-2029

The dietary supplements market size is forecast to increase by USD 72 billion, at a CAGR of 8.3% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing adoption of healthy eating habits among consumers. This trend is fueled by a growing awareness of the benefits of nutritional supplements in maintaining optimal health and wellness. A notable development in the market is the rise of plant-based protein supplements, catering to the increasing demand for vegan and vegetarian options. However, the market faces challenges stemming from consumer distrust, primarily due to misleading marketing activities. Companies must ensure transparency and authenticity in their labeling and advertising practices to build trust and credibility with consumers.
Navigating these challenges while capitalizing on the market's growth opportunities requires strategic planning and a commitment to ethical business practices. Companies that prioritize consumer trust and offer high-quality, effective supplements are poised to thrive in this dynamic market.

What will be the Size of the Dietary Supplements Market during the forecast period?

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The dietary supplement market continues to evolve, driven by consumer demand for health and wellness solutions. Stability testing protocols are a critical aspect of this industry, ensuring the efficacy and safety of herbal extracts and functional food ingredients. Phytochemical analysis and release rate kinetics play essential roles in determining the potency and bioavailability of digestive enzyme blends and mineral chelates. Tablet compression and powder blending processes are crucial in creating consistent and effective dosage forms, while prebiotic fiber content and gut microbiota modulation contribute to improved nutrient absorption rates and immune system support. Shelf life determination and regulatory labeling are also vital considerations, with GMP compliance and ingredient sourcing ensuring quality control metrics.
For instance, a leading supplement manufacturer successfully increased sales by 15% by optimizing the capsule formulation of their omega-3 fatty acid supplement, enhancing bioavailability through the use of phytosome technology. Industry growth is expected to reach 8% annually, driven by the ongoing demand for functional food ingredients, vitamin bioavailability, and metabolic pathway influence through protein hydrolysates and botanical standardization. Excipient compatibility and clinical trial endpoints are essential factors in ensuring the efficacy and safety of dietary supplements, while micronutrient fortification and antioxidant capacity continue to be key selling points for consumers. Probiotic strains and vitamin bioavailability remain popular areas of research and development, with ongoing advancements in ingredient sourcing and dosage form selection shaping the future of the market.

How is this Dietary Supplements Industry segmented?

The dietary supplements industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Vitamins
  Combination
  Fatty acids
  Probiotics
  Others


Distribution Channel

  Offline
  Online


Type

  Energy and weight management
  General health
  Bone and joint health
  Cardiac health
  Others


Formulation

  Tablets
  Powder
  Capsules
  Softgels
  Liquid


End-user

  Adults
  Geriatric population
  Pregnant women
  Children and infants


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The vitamins segment is estimated to witness significant growth during the forecast period.

The market encompasses vitamins and minerals, which play crucial roles in maintaining optimal health. Deficiencies in these essential nutrients can lead to various health issues, such as night blindness, anemia, and rickets. The demand for vitamin supplements continues to grow due to their importance in overall health and wellness. In Scandinavia, the high prevalence of vitamin D deficiency is driving the consumption of supplements. The region's limited sunlight exposure contributes to this trend. Key consumer demographics include older adults, vegans, and fitness enthusiasts. Vitamins B12 and D are particularly popular choices due to their antioxidant properties and the nutritional gaps in vegan food sources, respectively.

According to recent market data, the global vitamins market is projected to exp

Europe Dietary Supplements Market was valued at USD 17.8 Billion in 2024 and is projected to reach USD 28.8 Billion by 2032, growing at a CAGR of 6.2% from 2026 to 2032.Key Market Drivers:Aging Population and Preventive Healthcare: Europe's growing aging population is fuelling supplement demand as seniors strive to retain their health and independence. According to Eurostat, the population aged 65 and up in the EU-27 reached 20.6% in 2022 and is expected to increase to 29.5% by 2050. The European Food Safety Authority (EFSA) found that supplement consumption among Europeans over 65 climbed by 23% between 2018 and 2023, with calcium, vitamin D, and joint health supplements seeing the most increases.Rising Health Awareness and Preventive Wellness: Health-conscious people are increasingly using supplements for prevention rather than treatment. According to the European Commission's Health and Food Safety Directorate, 67% of European consumers want to prioritize immune system support in 2023, up from 42% in 2019. According to the European Nutraceutical Association, consumer expenditure on preventative health goods has grown by 14.3% each year since 2020, with dietary supplements contributing €8.7 billion of the increase in 2023.

The global nutrition supplements market is booming, projected to reach [estimated 2033 market size in billions] by 2033 with a CAGR of 5.6%. Discover key market trends, leading companies, and segment analysis in this comprehensive report. Explore the growth drivers, restraints, and regional market shares impacting vitamins, minerals, protein powders, and more.

This statistic shows the retail sales of vitamin and dietary supplements in Europe from 2010 forecast to 2020. Retail sales of supplements are expected to experience continuous growth from 12.9 billion US dollars in 2010 to 16.2 billion US dollars in 2020.