The Europe Dietary Supplements Market Report is Segmented by Product Type (Vitamins, Enzymes, and More), Form (Tablets, Powders, and More), Source (Plant, Animal, and More), Consumer Group (Men, Women, and More), Health Applications (General Health and Wellness, Eye Health and More), Distribution Channel (Specialty Stores, Online Retail Channels, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

This statistic displays the value of the dietary supplements market in Europe in 2015 and 2020, by country. Italy is the leading country in terms of the dietary supplements market with a value of 1.4 billion euros in 2015, which is expected to increase to 1.6 billion euros by 2020. Dietary supplements are a lucrative market, with increases in sales values forecasted across Europe. Similarly, the vitamin and dietary supplements industry as a whole is predicted to increase in retail value. Dietary supplements are often plant-based and appeal to consumer desire for natural products, particularly when it comes to functional medicinal properties. The plant-food supplements industry is consequently thriving alongside increased consumer awareness of health-related behavior.

Snapshot img

Europe Nutrition Supplements Market Size 2025-2029

The nutrition supplements market size in Europe is forecast to increase by USD 26 billion at a CAGR of 6.4% between 2024 and 2029.

The nutrition supplements market is experiencing significant growth, driven by the rising inclination for fitness and the increasing awareness of healthy lifestyles. This trend is fueled by consumers seeking to improve their overall well-being and enhance their athletic performance. Another key trend is the increasing demand for plant-based supplements, as consumers become more health-conscious and environmentally aware. However, market growth is not without challenges. The market is expected to continue its growth as people prioritize their health and wellness.


Stringent government regulations for new product launches pose significant hurdles for companies looking to enter the market. Adhering to these regulations requires substantial resources and time, making it essential for companies to stay informed and agile in order to succeed in this dynamic and competitive market. Probiotics and Omega-3 fatty acids continue to be popular choices, as they support gut health and heart health, respectively.

What will be the Size of the market During the Forecast Period?

Request Free Sample

In the dynamic nutrition supplements market, rising healthcare costs and the prevalence of lifestyle diseases and non-communicable diseases (NCDs) have fueled demand for various supplements. Protein supplements, including egg protein and sports nutrition products, remain popular choices for fitness enthusiasts, with liquids and capsules/pills/tablets/powders being the preferred forms. Botanical ingredients derived from medicinal plants are also gaining traction as immunity-boosting supplements.

Health clubs and gymnasiums often recommend these supplements to their members. Meal replacements and herbal supplements are other significant categories, with gummies offering a convenient alternative for those who dislike the taste of pills. The MDPI journal reports ongoing research into the effectiveness of these supplements, further validating their role in maintaining optimal health. This trend is particularly noticeable in the areas of probiotics, omega-3 fatty acids, proteins, and herbal supplements.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline channel
  Online channel


Type

  Vitamins
  Botanicals
  Proteins and amino acids
  Minerals
  Others


Formulation

  Tablets
  Capsules
  Powders
  Gummies
  Others


Geography

  Europe

    France
    Germany
    Italy
    UK

By Distribution Channel Insights

The Offline channel segment is estimated to witness significant growth during the forecast period. In the European market by 2024, the nutrition supplements sector experiences continuous growth, fueled by consumers prioritizing health, wellness, and preventive care. Offline distribution channels maintain a significant market share, with health food stores, pharmacies, supermarkets, and specialty shops playing crucial roles in product accessibility and consumer trust. These physical retailers provide a tangible shopping experience, enabling customers to assess product quality personally and receive expert advice from trained professionals. The value of this in-person interaction is particularly significant for consumers seeking authenticity, transparency, and customized supplement options aligned with their unique health objectives.

The rise in plant-based diets and the growing interest in natural wellness solutions have further boosted the demand for herbal and botanical supplements. Consequently, the importance of knowledgeable staff and carefully curated product selections in offline retail cannot be overstated. Additionally, the growing preference for plant-based diets has led to an increase in demand for plant-based protein supplements, such as those derived from soy or pea sources.

Get a glance at the market report of share of various segments Request Free Sample

Market Dynamics

Our Europe Nutrition Supplements Market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of Europe Nutrition Supplements Market?

Rising inclination for fitness owing to increasing awareness of healthy lifestyles is the key driver of the market. The European nutrition supplement market is experiencing consistent growth in 2024, fueled by increasing consumer fo

The Western Europe dietary supplements market is poised to exhibit USD 19 billion in 2025. The industry is slated to depict 8.7% CAGR from 2025 to 2035, witnessing USD 42.9 billion by 2035. The industry is growing rapidly owing to a number of factors, spurred by shifting consumer attitudes, health awareness, and the increasing focus on preventive care. The growing awareness of the need to have a healthy lifestyle is one of the main drivers of this industry growth.

Metrics	Values
Industry Size (2025E)	USD 19 billion
Industry Value (2035F)	USD 42.9 billion
CAGR (2025 to 2035)	8.7%

Competitive Landscape

Company Name	Estimated Industry Share (%)
Amway Corp.	10-15%
Glanbia PLC	15-20%
Abbott	8-12%
Bayer AG	6-8%
Pfizer Inc.	5-7%
ADM	4-6%
Nu Skin Enterprises, Inc.	5-8%
GlaxoSmithKline plc	7-10%
Bionova	2-4%
Ayanda	3-5%
Arkopharma	5-7%

The Europe dietary supplements market was valued at USD 19.70 Billion in 2024. It is expected to grow at a CAGR of 9.30% in the forecast period of 2025-2034, reaching a value of USD 47.94 Billion by 2034. The market growth is driven by the increasing geriatric population and rising awareness of the benefits of dietary supplements across the region.

Access Europe Dietary Supplements Industry Overview which includes Europe country analysis of (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe), market split by Ingredient, Form, Applications, End User, Type, Distribution Channel

Europe Nutrition And Supplements Market was valued at USD 65.05 billion in 2023 and is anticipated to project steady growth in the forecast period with a CAGR of 6.33% through 2029.

Pages	133
Market Size	2023: USD 65.05 billion
Forecast Market Size	2029: USD 94.22 billion
CAGR	2024-2029: 6.33%
Fastest Growing Segment	Functional Foods and Beverages
Largest Market	United Kingdom
Key Players	1. Amway Corporation 2. Bayer AG 3. Sanofi S.A. 4. Abbott laboratories 5. Nestle S.A. 6. Pfizer Inc. 7. General Nutrition Centers, Inc. 8. LivaNova PLC

The European dietary supplements market, valued at €21.60 billion in 2025, is projected to experience robust growth, exhibiting a compound annual growth rate (CAGR) of 9.10% from 2025 to 2033. This expansion is driven by several key factors. Increasing health consciousness among European consumers, coupled with rising prevalence of chronic diseases like obesity and cardiovascular conditions, fuels demand for supplements to support overall well-being and address specific health concerns. The growing popularity of functional foods and beverages further integrates dietary supplements into daily routines. Furthermore, enhanced product innovation, including personalized supplements and convenient delivery formats (e.g., powders, gummies, and liquid shots), cater to evolving consumer preferences and contribute to market growth. The market is segmented by type (vitamins and minerals, enzymes, herbal supplements, proteins and amino acids, fatty acids, probiotics, and others) and distribution channels (pharmacies, supermarkets, online platforms, and others), offering diverse avenues for market penetration. Major players like Amway, GlaxoSmithKline, Bayer, and Nestle are actively shaping market dynamics through strategic product launches and acquisitions. Specific regional variations in market performance exist across major European countries (e.g., the UK, Germany, France, Spain, Italy), likely influenced by varying consumer health priorities and regulatory landscapes. The market's growth trajectory is expected to continue through 2033, propelled by several factors. Growing scientific evidence supporting the efficacy of certain supplements in preventing and managing health issues further strengthens consumer confidence. The expanding e-commerce sector facilitates increased accessibility and convenience for consumers, while targeted marketing and promotional campaigns effectively reach specific demographic groups. However, regulatory scrutiny and concerns regarding product safety and efficacy, along with varying levels of consumer awareness and trust, represent potential challenges for sustained market growth. Therefore, transparency in product labeling and quality control practices will be crucial for maintaining consumer confidence and driving further market expansion. The market's future will likely be defined by an increased focus on personalized nutrition, the integration of digital health technologies, and a growing emphasis on sustainable and ethically sourced ingredients. Recent developments include: October 2023: Nestlé introduced its proprietary blend, “Sinergity.” It combines probiotics with six human milk oligosaccharides (HMOs) to support age-adapted infant development and unlock specific health benefits., September 2023: In Sweden, BioGaia launched Prodentis for kids, an apple-flavored lozenge with probiotics and xylitol for oral health. The company claims the product is available via BioGaia's Swedish webshop and MEDS and Apotea online pharmacies., June 2023: Nestlé Romania integrated 150 new products into its Nestlé Health Science portfolio. This portfolio has eight products categorized under the Consumer Care, Medical Nutrition, and Resource range. The Malnutrition segment includes the Nutren range, featuring Nutren Junior and NutrenOptimum, which provide a nutrient-rich diet for children (including year-old infants) and adults. The allergy products category includes ALTHERA, ALFARÉ, and ALFAMINO, which are extensively hydrolyzed formulas.. Key drivers for this market are: Consumer Spending on Preventive Healthcare Products, Weight-loss Dietary Supplements Capturing the Market. Potential restraints include: Consumer Spending on Preventive Healthcare Products, Weight-loss Dietary Supplements Capturing the Market. Notable trends are: Vitamins And Minerals Are In Great Demand.

This statistic displays the value of the dietary supplements market in Europe in 2015 and 2020. The dietary supplement market in Western Europe was valued at 5.4 billion euros in 2015 and is expected to grow by 6.3 percent by 2020.

The size of the Europe Nutrition And Supplements Market market was valued at USD 73.04 billion in 2023 and is projected to reach USD 109.83 billion by 2032, with an expected CAGR of 6.0 % during the forecast period. The growing health consciousness among consumers, coupled with increasing disposable income, drives the market's expansion. The availability of a wide range of products caters to diverse dietary needs, further contributing to market growth. The industry's growth is also attributed to government initiatives promoting healthy lifestyles. Moreover, technological advancements, such as the utilization of biotechnology, enable the development of innovative nutrition and supplement products, expanding the market's scope.

Nutrition and Supplement Market Outlook

According to our latest research, the global Nutrition and Supplement market size reached USD 176.5 billion in 2024, driven by rising health awareness and lifestyle changes worldwide. The market is expected to grow at a robust CAGR of 7.2% from 2025 to 2033, reaching a projected value of USD 329.9 billion by 2033. This sustained growth is primarily attributed to increased consumer focus on preventive healthcare, expanding product portfolios, and the rising prevalence of chronic diseases that necessitate dietary supplementation.

One of the most significant growth factors for the nutrition and supplement market is the global shift towards proactive health and wellness management. Consumers are increasingly seeking ways to boost their immunity, manage weight, and address specific health concerns through dietary supplements. The COVID-19 pandemic has further accelerated this trend, with heightened awareness about the importance of a strong immune system. As a result, there is a marked increase in demand for vitamins, minerals, and herbal supplements, which are perceived as essential for maintaining overall health and preventing illness. This demand is further bolstered by the growing influence of social media and digital health platforms, which educate consumers about the benefits of various supplements and encourage self-care practices.

Another key driver is the rapid innovation in product formulations and delivery formats. Manufacturers are investing heavily in research and development to introduce new combinations of nutrients, enhance bioavailability, and cater to specific demographic needs such as children, elderly, athletes, and pregnant women. The development of convenient and palatable forms such as gummies, liquids, and powders has expanded the consumer base, making supplements more accessible and appealing. Furthermore, the market is witnessing a surge in plant-based and clean-label supplements, driven by consumer preferences for natural and organic products. This trend is particularly prominent among millennials and Gen Z, who prioritize transparency and sustainability in their purchasing decisions.

The evolution of distribution channels has also played a pivotal role in market expansion. The proliferation of e-commerce and online health stores has made nutrition and supplement products more accessible than ever before. Consumers can now compare products, read reviews, and make informed choices from the comfort of their homes. Additionally, partnerships between supplement brands and major retail chains have increased product visibility and availability. The rise of personalized nutrition, enabled by advancements in digital health technologies and data analytics, is further driving market growth by offering customized supplement solutions based on individual health profiles and genetic information.

Regionally, North America continues to dominate the nutrition and supplement market, accounting for the largest share due to high consumer awareness, advanced healthcare infrastructure, and strong presence of leading market players. However, the Asia Pacific region is emerging as the fastest-growing market, driven by rising disposable incomes, urbanization, and a growing middle-class population with increasing health consciousness. Europe also holds a significant share, supported by favorable regulatory frameworks and a well-established nutraceutical industry. In contrast, Latin America and the Middle East & Africa are witnessing steady growth, propelled by improving healthcare access and rising prevalence of lifestyle-related diseases.

Product Type Analysis

The nutrition and supplement market is segmented by product type into vitamins, minerals, proteins, amino acids, probiotics, herbal supplements, and others. Vitamins remain the most widely consumed category, driven by their essential role in supporting immune health, energy metabolism, and overall wellness. The demand for vitamin D, vitamin C, and multivitamins has surged in recent years, particularly in response to immune health

Between 2009 and 2020, the market of food supplements in Europe became increasingly dominated by Italy. In fact, in 2009 the Mediterranean country accounted for almost ** percent of the total European market of food supplements, while by 2020 this figure had increased to ** percent. Market value The market value of food supplements in Italy showed a constant growth between 2009 and 2020, when it reached almost *** billion euros. In 2020, the total value of the food supplement sector in Europe amounted to **** billion euros. The biggest year-on-year market value change was in 2009 and 2017 with a Y-o-Y growth close to ** percent. Sales channels In 2020, the most common sales channel for food supplements in Italy were pharmacies, with almost ** percent of sales happening there. Drugstores and large-scale retail accounted for ***** percent, and on-line retail only for **** percent. Most revenues generated by pharmacies selling health supplements came from vitamins and minerals, followed by bowel wellness products.

Between 2018 and 2020, the North American dietary supplements market grew from **** to **** billion U.S. dollars. The market is projected to grow further and reach about ** billion U.S. dollars by 2026. The Asia-Pacific market in 2026 is forecast to be about ** billion U.S. dollars smaller than its NA counterpart. Europe has the smallest market of the regions depicted here, and it is expected to stay that way.

Snapshot img

Dietary Supplements Market Size 2025-2029

The dietary supplements market size is forecast to increase by USD 72 billion, at a CAGR of 8.3% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing adoption of healthy eating habits among consumers. This trend is fueled by a growing awareness of the benefits of nutritional supplements in maintaining optimal health and wellness. A notable development in the market is the rise of plant-based protein supplements, catering to the increasing demand for vegan and vegetarian options. However, the market faces challenges stemming from consumer distrust, primarily due to misleading marketing activities. Companies must ensure transparency and authenticity in their labeling and advertising practices to build trust and credibility with consumers.
Navigating these challenges while capitalizing on the market's growth opportunities requires strategic planning and a commitment to ethical business practices. Companies that prioritize consumer trust and offer high-quality, effective supplements are poised to thrive in this dynamic market.

What will be the Size of the Dietary Supplements Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free Sample

The dietary supplement market continues to evolve, driven by consumer demand for health and wellness solutions. Stability testing protocols are a critical aspect of this industry, ensuring the efficacy and safety of herbal extracts and functional food ingredients. Phytochemical analysis and release rate kinetics play essential roles in determining the potency and bioavailability of digestive enzyme blends and mineral chelates. Tablet compression and powder blending processes are crucial in creating consistent and effective dosage forms, while prebiotic fiber content and gut microbiota modulation contribute to improved nutrient absorption rates and immune system support. Shelf life determination and regulatory labeling are also vital considerations, with GMP compliance and ingredient sourcing ensuring quality control metrics.
For instance, a leading supplement manufacturer successfully increased sales by 15% by optimizing the capsule formulation of their omega-3 fatty acid supplement, enhancing bioavailability through the use of phytosome technology. Industry growth is expected to reach 8% annually, driven by the ongoing demand for functional food ingredients, vitamin bioavailability, and metabolic pathway influence through protein hydrolysates and botanical standardization. Excipient compatibility and clinical trial endpoints are essential factors in ensuring the efficacy and safety of dietary supplements, while micronutrient fortification and antioxidant capacity continue to be key selling points for consumers. Probiotic strains and vitamin bioavailability remain popular areas of research and development, with ongoing advancements in ingredient sourcing and dosage form selection shaping the future of the market.

How is this Dietary Supplements Industry segmented?

The dietary supplements industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Vitamins
  Combination
  Fatty acids
  Probiotics
  Others


Distribution Channel

  Offline
  Online


Type

  Energy and weight management
  General health
  Bone and joint health
  Cardiac health
  Others


Formulation

  Tablets
  Powder
  Capsules
  Softgels
  Liquid


End-user

  Adults
  Geriatric population
  Pregnant women
  Children and infants


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The vitamins segment is estimated to witness significant growth during the forecast period.

The market encompasses vitamins and minerals, which play crucial roles in maintaining optimal health. Deficiencies in these essential nutrients can lead to various health issues, such as night blindness, anemia, and rickets. The demand for vitamin supplements continues to grow due to their importance in overall health and wellness. In Scandinavia, the high prevalence of vitamin D deficiency is driving the consumption of supplements. The region's limited sunlight exposure contributes to this trend. Key consumer demographics include older adults, vegans, and fitness enthusiasts. Vitamins B12 and D are particularly popular choices due to their antioxidant properties and the nutritional gaps in vegan food sources, respectively.

According to recent market data, the global vitamins market is projected to exp

The Europe Sports Nutrition Market Report is Segmented by Product Type (Sports Protein Products Including Protein/Energy Bars, Sports Protein Powder With Whey and Casein Variants, Plant-Based Protein Powder, and More), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, and More), and Geography (United Kingdom, Germany, France, and More). The Market Forecasts are Provided in Terms of Value (USD).

Europe emerges as a pivotal contributor, constituting more than 30% of the global revenue, with a market size of USD 5.55 billion in 2023. Projections indicate that this region will continue to play a significant role, anticipating a compelling CAGR of 6.2% from 2023 to 2030

The Europe Pet Dietary Supplement market is set to grow from an estimated USD 1,304.5 million in 2025 to USD 2,431.3 million by 2035, with a compound annual growth rate (CAGR) of 5.1% during the forecast period from 2025 to 2035.

Attributes	Value
Estimated Europe Industry Size (2025E)	USD 1,304.5 million
Projected Europe Value (2035F)	USD 2,431.3 million
Value-based CAGR (2025 to 2035)	5.1%

Semi-Annual Market Update for the Pet Dietary Supplement Market in Europe

Particular	Value CAGR
H1 2024	1.9% (2024 to 2034)
H2 2024	2.7% (2024 to 2034)
H1 2025	3.5% (2025 to 2035)
H2 2025	5.0% (2025 to 2035)

Country-wise Insights

Countries	Market Share (%)
Germany	26%
Spain	15%
UK	21%
France	19%
Other Countries	19%

An analysis of Europe Pet Dietary Supplement Categories by Product Type and Application

Main Segment	Market Share (%)
Product Type (Probiotics and Multivitamins)	58%
Remaining segments	42%

Main Segment	Market Share (%)
Application (Digestive Health and Joint Support)	53%
Remaining segments	47%

Market Concentration

Manufacturer	Market Share (%)
Nestlé Purina PetCare	24%
Mars Petcare	21%
Hill's Pet Nutrition	17%
Bayer Animal Health	10%
Vetoquinol S.A	8%
Others	20%

The Europe Oral Clinical Nutrition Supplement market is set to grow from an estimated USD 3,913.7 million in 2025 to USD 5,969.4 million by 2035, with a compound annual growth rate (CAGR) of 4.3% during the forecast period from 2025 to 2035.

Attributes	Value
Estimated Europe Industry Size (2025E)	USD 3,913.7 million
Projected Europe Value (2035F)	USD 5,969.4 million
Value-based CAGR (2025 to 2035)	4.3%

Semi-Annual Market Update for the Oral Clinical Nutrition Supplement Market in Europe

Particular	Value CAGR
H1 2024	1.8% (2024 to 2034)
H2 2024	2.6% (2024 to 2034)
H1 2025	3.3% (2025 to 2035)
H2 2025	4.5% (2025 to 2035)

Country-wise Insights

Countries	Market Share (%)
Germany	30%
Italy	15%
UK	20%
France	25%
Other Countries	10%

An analysis of Europe Oral Clinical Nutrition Supplement Categories by Product Type and Sales Channel

Main Segment	Market Share (%)
Product Type (Specialized Formula)	38%
Remaining segments	62%

Main Segment	Market Share (%)
Sales Channel (Prescription-based)	72%
Remaining segments	28%

Market Concentration

Manufacturer	Market Share (%)
Nestlé Health Science	25%
Danone Nutricia	20%
Abbott Laboratories	15%
Fresenius Kabi	10%
B. Braun Melsungen AG	5%
Others	10%

The global nutrition and dietary supplements market is experiencing robust growth, driven by increasing health consciousness, rising prevalence of chronic diseases, and a growing aging population. The market, estimated at $400 billion in 2025, is projected to witness a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching an estimated value of $650 billion by 2033. This expansion is fueled by several key trends, including the increasing popularity of personalized nutrition, the surge in demand for functional foods and beverages fortified with vitamins and minerals, and the growing adoption of plant-based and clean-label products. Major players like Nestlé, Danone, and Amway are capitalizing on these trends through strategic product innovation, mergers and acquisitions, and expansion into emerging markets. However, the market also faces challenges, including stringent regulatory frameworks in various regions and concerns about product safety and efficacy, which could potentially restrain market growth. Despite these challenges, the market's growth trajectory remains positive. The increasing awareness of the link between nutrition and overall well-being, coupled with the growing accessibility of information on dietary supplements through online channels, is expected to further propel market expansion. Furthermore, the rise of e-commerce and direct-to-consumer (DTC) sales models is creating new avenues for market penetration. The segmentation within the market is diverse, encompassing various product categories including vitamins, minerals, probiotics, herbal supplements, and sports nutrition products. Geographic variations in market growth are also expected, with regions like North America and Europe maintaining significant market share due to high consumer awareness and disposable income, while emerging markets in Asia-Pacific and Latin America are poised for substantial growth in the coming years.

Gain insights into the Europe Dietary Supplements Market size at USD 41 billion in 2023, featuring Leading Players, Market Size, and Market Forecasts & Outlook.