The Report Covers Europe Oral Care Market Analysis & Companies and it is Segmented by Product Type into breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, toothpaste; by Distribution channel into supermarkets/hypermarkets, convenience stores, pharmacies and drug stores, online retail stores, and other distribution channels & by Geography

Europe Oral Care Market anticipated to reach valued at USD 12.43 Billion in 2032 estimated to grow at a CAGR 3.0% according to Polaris Market Research.

The revenue of the oral care market in Europe was forecast to continuously increase between 2024 and 2029 by in total 1.1 billion U.S. dollars (+8.81 percent). After the seventh consecutive increasing year, the revenue is estimated to reach 13.58 billion U.S. dollars and therefore a new peak in 2029.

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Oral Care Market Size 2024-2028

The oral care market size is forecast to increase by USD 11.39 billion at a CAGR of 4.66% between 2023 and 2028.

The global oral care market is experiencing steady growth, driven by increasing awareness of dental health and advancements in product technology. Key factors include the rising prevalence of oral health issues, such as tooth decay and gum disease, due to poor dietary habits and lifestyle changes, and innovations like smart and electric toothbrushes and AI-powered oral care solutions, which cater to consumer demand for personalized and effective products across regions like North America, APAC, and Europe.
This report provides a detailed analysis of the global oral care market, covering market size, growth forecasts, and key segments such as toothpastes, toothbrushes, and mouthwashes. It offers practical insights for business strategy, product development, and marketing initiatives. A significant trend highlighted is the growing demand for natural and eco-friendly oral care products such as bamboo toothbrushes, reflecting consumer shifts toward sustainability and health-conscious choices. One major challenge addressed is the stringent regulatory landscape, which requires manufacturers to navigate complex compliance standards, potentially slowing innovation and market entry.
For businesses aiming to stay competitive in a dynamic global landscape, this report delivers essential data and strategies to leverage consumer trends and address regulatory hurdles, ensuring they remain leaders in the evolving oral care industry

What will be the Size of the Oral Care Market during the forecast period?

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The market encompasses a broad range of products and services designed to promote oral health and prevent dental diseases. Key product categories include electric toothbrushes, manual toothbrushes, and dental hygiene products such as toothpaste, mouthwash, and teeth-whitening solutions. Innovations in oral care include the integration of artificial intelligence (AI), position detection technology, and motion sensor technology into smart toothbrushes, providing personalized oral care experiences. Additionally, trends towards virtual dental care, telemedicine, and remote dental consultations are gaining traction, particularly among an aging population and those with unhealthy food habits. The market is further driven by the growing demand for sensitivity relief products, natural plant extracts, and probiotics.
Oral care industry growth is also fueled by ongoing oral health awareness campaigns and the introduction of eco-friendly, carbon-neutral toothbrushes and dental care products. Overall, the market is experiencing significant growth and innovation, driven by consumer demand for advanced, personalized oral care solutions.

How is this Oral Care Industry segmented?

The oral care industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Application

  Home
  Dentistry


Geography

  Europe

    Germany
    UK


  North America

    US


  APAC

    China


  South America

    Brazil


  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.The market encompasses a range of products and services aimed at maintaining optimal oral health. Practicing dentists emphasize the importance of effective brushing, flossing, and regular dental check-ups in preventing dental diseases such as tooth decay and gum diseases. Electric toothbrushes, including artificial intelligence-equipped and vibrating models, offer advanced features like position detection technology and motion sensor technology to enhance brushing efficiency. Interactive toothbrushes and smart toothbrushes with Bluetooth connectivity provide personalized feedback through mobile apps and smart home devices. Oral health concerns include tooth enamel erosion, tooth sensitivity, and tooth damage. To address these issues, oral care products include teeth-whitening solutions, sensitivity relief products, and peroxide-free alternatives.

Plant-based antimicrobials, probiotics, natural plant extracts, and virtual dental care through AI, telemedicine, and remote dental consultations are gaining popularity. The oral care industry continues to innovate, offering personalized oral care solutions and convenience through various channels, including convenience stores and e-commerce platforms. The ageing population and unhealthy food habits contribute to increased demand for oral care products. The toothbrush segment, including manual and electric toothbrushes, remains a significant market shareholder In the oral

Projections indicate that Europe Oral Care Market will maintain a 3.0% CAGR, resulting in a market size of USD 12.43 Billion by the conclusion of 2032.

The Global Oral Care Market is Segmented by Product Type (Breath Fresheners, Dental Floss, Denture Care, Mouthwashes and Rinses, Toothbrushes and Replacements, and Toothpaste); by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail Stores, and Other Distribution Channels); and by Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers the market size and values in (USD Million) during the forecasted years for the above segments.

The Report Covers Oral Hygiene Products Market Analysis and it is Segmented by Dental Prosthetics (Dental Implants and Abutments, Titanium Implants, Zirconium Implants, Abutments, Dentures, Crown, and Other Dental Prosthetics), Dental Biomaterial (Dental Bone Grafts, Tissue Regenerative Materials, and Other Dental Biomaterials), Oral Imaging (Oral X-ray, Dental CBCT, Dental Optical Imaging, and Other Oral Imaging Types), Dental Hygiene (Mouthwash/Dental Rinse, Dental Accessories, Dental Bleaching/Whitening Products, Toothbrush, Toothpaste, and Other Dental Hygiene Products), Lab Equipment (CAD/CAM and Other Lab Equipment), Orthodontics (Fixed Braces and Removable Braces), Periodontics (Dental Anesthetics, Dental Hemostats, and Dental Sutures), Endodontics (Endodontics Files, Obturators, and Permanent Endodontic Sealers), and Geography (North America, Europe, Asia-Pacific, Middle East, and Africa, and South America). The Values are Provided in Terms of USD Million for above segments.

This statistic depicts the net sales of Church & Dwight worldwide from 2009 to 2023. In 2023, Church & Dwight's global net sales amounted to approximately 5.9 billion U.S. dollars.

The size and share of the market is categorized based on Application (Dental Clinics, Home Care) and Product (Toothbrushes, Toothpaste, Flosses, Teeth Whitening Products, Oral Deodorization, Other) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The Report Covers Global Pet Oral Care Products Market Supplies and is Segmented by Product Type (Mouthwash/Rinse, Toothpaste, Toothbrush, Dental Chews, Veterinary Products, and Other Product Types), Animal Type (Dogs and Cats), Distribution Channel (Supermarkets/Hypermarkets, Online Channels, Specialized Pet Shops, Veterinary Channels, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Africa). The Report Offers the Market Size and Forecasts in Terms of Value in USD Million for all the Above Segments.

According to Cognitive Market Research, the global Baby Oral Hygiene market size is USD 1451.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 5.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 580.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 435.36 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 333.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 72.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 29.02 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031.
The Hypermarkets/Supermarkets held the highest Baby Oral Hygiene market revenue share in 2024.

Market Dynamics of Baby Oral Hygiene Market

Key Drivers for Baby Oral Hygiene Market

Rise in the Emphasis on Preventive Healthcare to Increase the Demand Globally

Oral hygiene for infants is now another component driving the revenue of the baby oral hygiene market, due to the growing emphasis on preventative healthcare. These days, rather than treating oral problems when they arise, parents and other caregivers would rather prevent them in newborns and toddlers. As a result, there is a rising need for dental care products like fluoride-free toothpaste and soft-bristle toothbrushes made especially for the youngest members of the family. For example, Marico expanded the Parachute Just for Baby Toothpaste (mixed fruit) line of baby oral care products to offer safe dental care for infants. Only safe ingredients are used in the production of this paste. It also has a great taste, is safe to swallow, and contains no fluoride because it is designed for baby teeth. The market prognosis for baby oral care products is improving because they come in orange and mixed fruit tastes.

Advancement in Technology to Propel Market Growth

The incorporation of technology into baby oral care products is a noteworthy trend in the baby oral hygiene market. This entails creating interactive applications and smart toothbrushes that make brushing teeth fun for both parents and young children. These technologically advanced solutions seek to meet the changing needs of contemporary parents while improving the efficacy of dental care procedures. This trend showcases the industry's creative approach to encouraging early oral health habits in a tech-savvy and interactive way, adding to a fun and enriching baby care experience. Features like real-time monitoring and gamified brushing sessions are part of this trend.

Restraint Factor for the Baby Oral Hygiene Market

Fluctuating Consumer Income to Limit the Sales

Variations in consumer income are a significant restraint on the baby oral hygiene market. Consumer spending preferences may change as a result of changes in purchasing patterns brought about by fluctuations in disposable income and economic uncertainty. Financially strapped families might spend less on non-essentials, including specialized baby dental care supplies. Due to the market's vulnerability to shifts in the economy, industry participants must manage and adjust to the diverse financial landscapes of their customers to avoid potential barriers to sustained growth.

Impact of Covid-19 on the Baby Oral Hygiene Market

The market for baby oral hygiene products has been primarily negatively impacted by the COVID-19 pandemic. The demand for baby oral care products was generally impacted by the global health crisis, which also caused changes in consumer behavior, supply chain interruptions, and economic uncertainty. Lockdowns diminished purchasing power, and increased safety concerns caused consumers to cut back on non-essential spending, which affected the sales of baby dental care products. Beyond that, manufacturing and distribution interruptions made the market's problems much worse. The pandemic's unfavorable effects have created challenges for the baby...

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Mouthwash Market Size 2024-2028

The mouthwash market size is forecast to increase by USD 2.44 billion at a CAGR of 7.62% between 2023 and 2028.

The market is witnessing significant growth due to various factors. Innovation and portfolio expansion are key drivers propelling market growth. The increasing preference for natural and synthetic mouthwashes, based on individual preferences, is fueling market demand. Moreover, the rise in meat consumption, which can lead to oral health issues, is creating opportunities for mouthwash manufacturers. In terms of trends, the growing popularity of private-label brands is impacting the market positively. However, the availability of counterfeit products is degrading brand value and posing a challenge to market growth. E-commerce platforms and retail stores are major distribution channels, offering convenience and accessibility to consumers. In the US market, the focus on diabetic risk reduction and cosmetic benefits of mouthwashes is gaining traction, further boosting market demand. To stay competitive, companies are investing in research and development to launch innovative products and expand their offerings. 

What will be the Mouthwash Market Size During the Forecast Period?

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The market for dental care products in the United States continues to hold significance in the overall toiletry industry. Oral hygiene remains a crucial aspect of maintaining overall health and well-being. This market caters to various dental health issues, including cavities, bacterial infections, gum diseases, mouth ulcers, dry mouth, and dental caries. Fresh breath is a primary concern for consumers, driving the demand for mouthwash and other oral care solutions. Halitosis, or bad breath, can be caused by various medical conditions, such as gum diseases, dental caries, and systemic diseases. Mouthwash is an essential component of home-based oral care routines, providing an additional layer of protection against oral diseases. Dental plaque and tooth decay are common dental health problems that can lead to tooth loss if left untreated. Regular dental care, including brushing, flossing, and using mouthwash, can help prevent these issues. Dental practitioners recommend using mouthwash as part of a comprehensive oral care regimen.
Moroever, periodontal diseases, such as gingivitis and periodontitis, affect the gums and supporting structures of the teeth. These conditions can lead to tooth loss and other health complications. Chlorhexidine, a common antimicrobial agent used in mouthwash, is effective against the bacteria that cause periodontal diseases. Children's dental care is an essential segment of the dental care products market. Proper oral hygiene habits are crucial for children to prevent dental caries and other oral health issues. Fluoride toothpaste and mouthwash are commonly used in children's dental care due to their cavity-preventing properties. Tooth loss due to dental health problems can lead to various complications, including nutritional deficiencies, speech impairments, and social issues. Preventing tooth loss through regular dental care and using mouthwash as part of an oral care routine is essential.
In conclusion, dental care products, including mouthwash, are not only used by individuals for personal use but are also provided in hotels and other establishments to ensure guests maintain good oral hygiene. Cosmetics companies also offer mouthwash as part of their product lines, catering to consumers seeking both oral health and cosmetic benefits. In conclusion, the market for dental care products, particularly mouthwash, continues to grow due to the importance of maintaining good oral health. Fresh breath, prevention of dental diseases, and children's dental care are key drivers for this market. Consumers, dental practitioners, and various industries rely on mouthwash as part of their oral care routines to ensure optimal dental health.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Alcohol-based mouthwash
  Alcohol-free mouthwash


Geography

  North America

    US


  Europe

    Germany
    UK
    France


  APAC

    China


  South America



  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

Mouthwash is a common oral hygiene product used to freshen breath, reduce plaque and germs, and alleviate symptoms of dry mouth. Two primary categories of mouthwash are cosmetics, which focus on freshness and taste, and therapeutic, which contain active ingredient

The size and share of the market is categorized based on Type (CarePaste, CarePowder) and Application (Hospital, Dental Clinic, Others) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The global oral health market size is projected to reach USD 61.4 billion by 2033, exhibiting a CAGR of 5.2% during the forecast period. This growth can be attributed to rising disposable income, increasing awareness about oral hygiene, and advancements in dental technology. Moreover, the growing geriatric population, who are more susceptible to dental problems, is also driving market growth. The market is segmented into application (adults, children), type (oral care products, oral therapy products, other), and region (North America, South America, Europe, Middle East and Africa, Asia Pacific). Oral care products, which include toothbrushes, toothpaste, and mouthwash, account for the largest market share due to their wide usage and daily necessity. Geographically, North America is the dominant market, followed by Europe and Asia Pacific. The rising prevalence of dental diseases, increasing awareness about oral hygiene, and the presence of major market players are contributing to the growth in these regions. Asia Pacific is expected to witness significant growth due to increasing disposable income, urbanization, and the expansion of the dental tourism industry.

The overall pet oral care market share is projected to reach US$ 17,016.0 million by 2033, following a moderate CAGR of 3.3% from 2023 to 2033. As per newly released data by Future Market Insights (FMI), the net worth of the global pet oral care market is estimated at US$ 12,298.5 million in 2023

Attribute	Details
Pet Oral Care Market Estimated Size (2023)	US$ 12,298.5 million
Pet Oral Care Market Projected Size (2033)	US$ 17,016.0 million
Market Value-based CAGR (2023 to 2033)	3.3%

Scope of Report

Attribute	Details
Forecast Period	2023 to 2033
Historical Data Available for	2017 to 2021
Market Analysis	US$ Million for Value
Key Regions Covered	North America, Latin America, Europe, East Asia, South Asia, Oceania & MEA
Key Countries Covered	United States, Canada, Brazil, Mexico, Germany, the United Kingdom., France, Spain, Italy, Russia, Benelux, South Africa, Northern Africa GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand.
Key Segments Covered	Product Type, Pet Type, End Users, Price Range, Sales Channel and Region.
Key Companies Profiled	AllAccem Inc. Colgate- Palmolive Company Dechra Pharmaceuticals plc Petzlife Products imRex Inc. Virbac Nestlé S.A. Merial (Part of Boehringer Ingelheim) Mars Petcare
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

The Baby Oral Care Market is Segmented by Product Type (Toothbrushes, Toothpaste, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies and Drug Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report provides market size and forecasts in terms of value in USD million for the above segments.

Dental Floss (Oral Hygiene) Market in Europe – Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Dental Floss market of Europe covering 5 Countries France, Germany, Italy, Spain and United Kingdom. The research handbook provides up-to-date market size data for period 2012-2017 and illustrative forecast to 2022 covering key market aspects like Sales Value and Volume for Dental Floss and its variants Flossing Tape, Unwaxed Dental Floss & Waxed Dental Floss. Read More

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Dental Equipment Market Size 2024-2028

The dental equipment market size is forecast to increase by USD 12.29 billion at a CAGR of 6.37% between 2023 and 2028.

The market is experiencing significant growth due to several key factors. The rising prevalence of dental diseases and associated risk factors is driving demand for advanced dental equipment. Technological advancements, such as the integration of digital technology in dental laboratories and the use of dental curing lights, dental radiology equipment, and dental lasers, are also fueling market growth. 
However, the high cost of dental equipment remains a challenge for both dental practitioners and patients. Despite this, the market is expected to continue its upward trajectory, as oral care becomes increasingly prioritized in the US healthcare system. 3M, a leading company offers dental equipment such as Implant drills, curing lights and accessories.

What will be the Size of the Dental Equipment Market During the Forecast Period?

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The market encompasses a range of technologies and solutions designed to prevent, diagnose, and treat oral disorders. Driven by the prevalence of oral diseases, including tooth decay and gum diseases, the market experiences consistent growth. Factors such as an aging population and increasing awareness of the importance of oral health further fuel demand. Cosmetic dental procedures, including veneers, crowns, and implants, also contribute significantly to the market's expansion. 
Medical tourism and dental tourism are emerging trends, offering cost-effective dental care options for patients worldwide. Insurance providers play a crucial role in market dynamics, influencing the adoption of dental equipment through coverage policies.
Technological advancements in dental imaging systems, both intraoral and extraoral, electrosurgical systems, and personal protective equipment, continue to shape the industry landscape. The market comprises various segments, including dental consumables, treatment segments such as orthodontic, endodontic, periodontic, and prosthodontic, and cosmetic products.

How is this Dental Equipment Industry segmented and which is the largest segment?

The dental equipment industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

End-user

  Laboratories
  Hospitals
  Clinics


Product

  Dental diagnostics and surgical equipment
  Dental consumables
  Dental laser


Procedure Type

  Restorative
  Peridontal
  Endodontic
  Orthodontic
  Others


Geography

  North America

    US


  Europe

    Germany
    France


  Asia

    China
    Japan


  Rest of World (ROW)

By End-user Insights

The laboratories segment is estimated to witness significant growth during the forecast period.

Dental laboratories play a crucial role in manufacturing and customizing a variety of dental products, such as prosthetic devices and therapeutic solutions, under the prescription of licensed dentists. The market encompasses essential tools used in dental laboratories, ranging from basic workbenches and lighting to advanced articulation systems and CAD/CAM technology. The increasing demand for dental consumables, including implants, crowns, and bridges, is propelling the growth of the dental laboratories segment. This trend is driven by the rising prevalence of oral disorders, particularly among the geriatric population, due to factors such as tooth decay, gum diseases, oral cancers, and environmental injuries.

Additionally, the growing popularity of cosmetic procedures and dental tourism is increasing the demand for dental care and dental practices, further fueling market growth. Dental professionals rely on various equipment, such as dental radiology equipment, dental lasers, laboratory machines, hygiene maintenance devices, instrument delivery systems, vacuums and compressors, furnaces and ovens, electrosurgical equipment, and digital imaging systems, to provide effective dental treatment. Insurance providers cover a significant portion of dental care costs, making dental implants, restorative dental products, and dental consumables more accessible to a larger population. The oral healthcare infrastructure continues to evolve, with advancements in dental materials, such as enamel, dentin, resin composites, and superparamagnetic iron oxide, enabling the production of more durable and effective dental solutions. Dental problems, including toothaches, hospitalization, and infections, can significantly impact an individual's quality of life, making it essential to maintain optimal oral health.

Get a glance at the Dental Equipment Industry report of share of various segments Request Free Sample

The Laboratories segment was val

The Dental Hygiene Devices Market is estimated at USD 4.4 billion in 2022 and is projected to reach USD 5.9 billion by 2028, growing at a CAGR of 4.8% during the forecast period (2022 to 2028).

Data Points	Market Insights
Market Value 2021	US$ 4.2 Billion
Market Value 2022	US$ 4.4 Billion
Market Value 2028	US$ 5.9 Billion
CAGR 2022 to 2028	4.8%
Market Share of Top 5 Countries	44.7%
Key Industry Players	Colgate-Palmolive Company, The Procter & Gamble Company, Koninklijke Philips N.V., Unilever plc., GlaxoSmithKline plc, Ultradent Products, Inc., Johnson & Johnson, 3M Company, Dabur India Ltd., Dentsply Sirona

How The Market Progressed Till June 2022?

Particulars	Details
H1, 2021	4.87%
H1, 2022 Projected	4.82%
H1, 2022 Outlook	4.72%
BPS Change - H1, 2022 (O) - H1, 2022 (P)	(-) 10 ↓
BPS Change - H1, 2022 (O) - H1, 2021	(-) 15 ↓

Report Scope as per Dental hygiene devices Industry Analysis

Attribute	Details
Forecast Period	2022 to 2028
Historical Data Available for	2013 to 2021
Market Analysis	US$ Million for Value
Key Regions Covered	North America, Latin America, Western Europe, Eastern Europe, Asia-Pacific and Middle East and Africa
Key Countries Covered	USA, Canada, Brazil, Mexico, Germany, UK, France, Italy, Spain, Russia, Poland, China, Japan, India, Australia, New Zealand, South Africa and GCC Countries
Key Market Segments Covered	Product, Distribution Channel and Region
Key Companies Profiled	Colgate-Palmolive Company The Procter & Gamble Company Koninklijke Philips N.V. Unilever plc. GlaxoSmithKline plc Ultradent Products Johnson & Johnson 3M Company Dabur India Ltd. Dentsply Sirona
Pricing	Available upon Request

"Mouthwash (Oral Hygiene) Market in Europe – Outlook to 2020: Market Size, Growth and Forecast Analytics" is a broad level market review of Europe Mouthwash’s market by country. The research handbook provides the up-to-date market size data for period 2011-2015 and illustrative forecast to 2020 covering key market aspects like Sales Value and Volume for Mouthwash and its variants Medicinal Mouthwash and Standard Mouthwash. The research handbook also provides analytics on Sales by Brands and by Distribution Channel. Read More