In Europe, probiotic supplement products that have bacteria as their source are forecast to grow from approximately 332 million U.S. dollars in 2017 to nearly 858 million in 2027, corresponding with an compound annual growth rate (CAGR) of 9.76 percent. In comparison, products that have yeast as their source are estimated to grow from approximately 33 million U.S. dollars in 2017 to nearly 63 million in 2027, a compound annual growth rate of 6.50 percent.

The market for probiotic supplements in Europe is forecast to increase from approximately 365 million U.S. dollars in 2017 to nearly 921 million in 2027. This would constitute more than a doubling of market values in that time frame.

The report covers Probiotic Manufacturers in Europe and the market is segmented by Type (Functional Food and Beverage, Dietary Supplements, and Animal Feed); Distribution Channel (Supermarkets/ Hypermarkets, Pharmacies/Health Stores, Convenience Stores, and Other Distribution Channels); and Geography (Germany, United Kingdom, France, Russia, Italy, Spain, and Rest of Europe). The market size and forecasts are provided in terms of value (USD million) for all the above segments.

Europe Probiotic Supplements Market is projected to grow at a CAGR of around 4.78% during 2023-28, says MarkNtel Advisors.

The markets for probiotic supplements in different regions across the world are forecast to grow at somewhat similar rates. North America, Europe, and Asia-Pacific are forecast to remain the three largest regions for probiotic supplements, with a significant gap in market share in comparison to Latin America, the Middle East, and Africa. Europe is forecast to grow its estimated market value of 365 million U.S. dollars in 2017 to approximately 920.6 million in 2027.

The market value of probiotic supplements in Europe in the form of liquids is predicted to increase from approximately 128 million U.S. dollars in 2017 to nearly 344 million in 2027. By contrast, the market value of probiotic supplements in dry form is predicted to grow from approximately 237 million in 2017 to nearly 577 million in 2027.

The Global Probiotic Dietary Supplement Market is segmented by Distribution Channel (Supermarkets/Hypermarkets, Pharmacy/Health Stores, Online Stores, and Others), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and values in (USD million) for the above segments.

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Feminine Probiotic Supplement Market Size 2025-2029

The feminine probiotic supplement market size is forecast to increase by USD 792.3 million at a CAGR of 8.5% between 2024 and 2029.

The market is experiencing significant growth due to several key factors. The increasing prevalence of digestive issues among women, particularly those related to the female reproductive system, is driving market demand. Additionally, there is a growing emphasis on research and development of feminine probiotic supplements to address these specific health and wellness concerns. Probiotic supplements and functional foods are increasingly being recognized as women's health supplements, contributing to the growth of this market. However, the market is also subject to stringent government regulations and guidelines, which can impact product development and approval processes. These factors, among others, are shaping the growth trajectory of the market.

What will be the Size of the Feminine Probiotic Supplement Market During the Forecast Period?

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The market is experiencing significant growth due to increasing awareness and prioritization of feminine health and proactive wellness. This market caters to various health concerns, including bacterial vaginosis, yeast infections, and digestive issues. Consumers are increasingly turning to natural methods for preventive healthcare, leading to the popularity of probiotics.
E-commerce platforms and social media enable easy access to a wide range of product formulations, such as tablets, gummies, powders, vaginal suppositories, capsules, oral liquids, and chewable tablets. Lactobacillus bacteria, known for its role in maintaining a healthy gut microbiome, is a common ingredient In these supplements. Research and development efforts continue to focus on efficacious products for nutrient absorption, metabolism, weight management, appetite regulation, and natural defenses against infections. Online health communities provide valuable data-driven insights for purchasing decisions, driving market expansion. Overall, the market is evolving to address the diverse health needs of consumers.

How is this Feminine Probiotic Supplement Industry segmented and which is the largest segment?

The feminine probiotic supplement industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Tablets
  Capsules
  Oral liquid
  Others


Application

  Vaginal health
  Urinary tract health
  Bacterial vaginosis prevention
  Digestive health
  Immune support


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  Asia

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market caters to the unique health needs of women, focusing on vaginal and digestive health. Probiotics, beneficial bacteria, have gained popularity as natural remedies for various health challenges, including yeast infections and inflammation. The vaginal microbiome plays a crucial role in women's health, and maintaining its balance is essential for overall wellness. Probiotic dietary supplements, available in capsules, powders, and vaginal probiotics, offer immune support, digestive health, and healthy aging benefits. Companies are investing in probiotic product development and marketing to meet the increasing demand for these supplements.

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The offline segment was valued at USD 750.70 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The North American market for feminine probiotic supplements is experiencing consistent growth due to increased investments in women's health research and probiotic product development. Key players, including Bayer AG and DuPont de Nemours Inc., based In the US, are driving market expansion with their industry expertise and strong financials. Probiotic supplements are gaining popularity as natural solutions for various women's health challenges, such as vaginal health issues, menstrual irregularities, and urinary tract infections. These supplements offer benefits like maintaining vaginal microbiome balance, supporting healthy gut bacteria, and promoting immune system function. The market's growth is further fueled by the in

This statistic illustrates the value of the probiotic supplement market in leading countries in Europe in 2016. As shown on the graph above, Italy has the largest market for probiotic supplements valued at 500 million euros, followed by Russia at 177 million euros. Dietary supplements are a lucrative market, with increases in sales values forecasted across Europe; Italy is predicted to remain the leading market by 2020.

According to Cognitive Market Research, the global Probiotics Dietary Supplements Market size will be USD 1822495.0 million in 2024. It will expand at a compound annual growth rate (CAGR) of 14.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 7298.20 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 5473.65 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 4169.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 912.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 364.91 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.2% from 2024 to 2031.
The Capsules category is the fastest growing segment of the Probiotics Dietary Supplements industry

Market Dynamics of Probiotics Dietary Supplements Market

Key Drivers for Probiotics Dietary Supplements Market

Increasing popularity of preventative healthcare and immune boosting

Increasing popularity of preventative healthcare and immune-boosting strategies is a key driver of the probiotics dietary supplements market. As people become more health-conscious, there is a growing shift toward proactive measures to maintain overall well-being rather than reactive treatments for illnesses. Probiotics, known for their benefits in supporting gut health and strengthening the immune system, align with this trend. Consumers are increasingly seeking natural, holistic solutions to enhance immunity, digestion, and general health. The rising awareness of the importance of gut health in immune function has further fueled the demand for probiotics. Additionally, the ageing population and a rise in chronic diseases have prompted individuals to prioritize immune system support, making probiotics an essential part of their daily health routines

Rising interest in personalized nutrition and customized supplements

Rising interest in personalized nutrition and customized supplements is a key driver for the growth of the probiotics dietary supplements market. As consumers increasingly seek tailored health solutions, they are gravitating towards products that meet their individual needs based on factors like genetics, lifestyle, and health goals. Personalized nutrition focuses on optimizing health through dietary recommendations that are specific to a person's unique biology. This trend has led to the development of probiotic supplements that are customized to address various conditions, such as digestive issues, immunity, and mental health.

Restraint Factor for the Probiotics Dietary Supplements Market

Lack of regulation and quality control can impact product consistency

Lack of standardized regulations and quality control, which can severely impact product consistency. Unlike pharmaceuticals, dietary supplements are not always subject to the same rigorous approval processes, leading to variations in the potency, purity, and effectiveness of probiotic products. The absence of uniform quality control measures means that some supplements may not contain the advertised strains or live cultures, while others may have ineffective levels of probiotics. This inconsistency poses risks to consumers, as the intended health benefits may not be realized, and in some cases, the products may be ineffective or even harmful. Furthermore, without strict oversight, there is an increased likelihood of contamination or incorrect labelling, which can erode consumer trust and hinder market growth.

Impact of Covid-19 on the Probiotics Dietary Supplements Market

The COVID-19 pandemic significantly boosted the probiotics dietary supplements market as consumers prioritized health and immunity. Heightened awareness of gut health's role in overall wellness drove demand for probiotics to enhance immune response and digestive health. E-commerce platforms witnessed a surge in sales due to restricted physical shopping. Key players diversified their offering...

In Europe, the market value of probiotic supplements for gastrointestinal health is forecast to remain the largest, in comparison with other applications for probiotic supplements. The market for probiotic supplements for gastrointestinal health is predicted to increase from approximately 237 million U.S. dollars in 2017 to nearly 633 million in value by 2027. Probiotic supplements for immune health are forecast to remain the second largest market, with a market value of approximately 144 million U.S. dollars in 2027.

The Europe Digestive Health Supplements Market is segmented by Product Type (Probiotics, Prebiotics, Enzymes, Others); Distribution Channel (Hypermarkets/Supermarkets, Pharmacies and Drug Stores, Online Retailers, and Others Distribution Channel); and Geography (United Kingdom, France, Italy, Germany, Spain, Russia, Rest of Europe). The report offers market size and forecasts in value (USD million) for the above segments.

The market for probiotic supplements distributed in specialty stores in Europe is forecast to increase from 43 million U.S. dollars in 2019 to 81.3 million by 2027.

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Probiotics Market Size 2024-2028

The probiotics market size is forecast to increase by USD 32.06 billion at a CAGR of 7.8% between 2023 and 2028.

The global probiotics market is experiencing steady growth, driven by rising consumer awareness of gut health benefits and health and wellness and advancements in product innovation. Key factors include increasing demand for natural health solutions, like probiotic-rich foods and supplements that support digestion and immunity, and technological developments such as enhanced strain stability, which broaden application across industries.
This report provides a practical toolkit for businesses, detailing market size, growth forecasts through 2028, and key segments like functional food and beverages, which lead due to their popularity in products like yogurt and kefir. It explores trends such as the growing interest in personalized probiotic formulations tailored to specific health needs and addresses challenges like regulatory variations across regions, which can complicate market entry and compliance. The analysis is designed to inform strategic planning, product development, and customer targeting.
For companies looking to stay competitive in the global probiotics market, this report offers clear, data-driven insights into leveraging health-focused trends and navigating regulatory hurdles, ensuring they can meet evolving consumer demands in a dynamic industry.

What will be the Size of the Probiotics Market during the forecast period?

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The market encompasses a range of products and supplements containing beneficial microorganisms, primarily focused on gut health, digestive function, and immune system support. With a growing emphasis on preventive healthcare and the aging population, consumer spending on probiotics has surged. Systematic probiotic strains, such as Lactobacilli and Bifidobacteria, are increasingly popular for managing intestinal inflammation, gut-related disorders, and maintaining overall gut health. Probiotics are available in various forms, including yogurt, fermented milk, functional dairy products, nutraceuticals, and probiotic supplements. Consumers are increasingly seeking out these products due to their dietary benefits and nutritional value. The market is further fueled by the rising trend of functional foods and beverages, which integrate probiotics into everyday consumption.
Meat consumption and dairy product preferences also influence the market, as some individuals opt for plant-based alternatives or lactose-free options. Probiotic strains continue to evolve, offering diverse benefits, such as improved digestive function, immune system support, and overall health enhancement. The market is poised for continued growth as consumers prioritize preventive healthcare and seek natural solutions for maintaining gut health.

How is this Probiotics Industry segmented?

The probiotics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

End-user

  Human probiotics
  Animal probiotics


Product

  Probiotic functional food and beverage
  Dietary supplements
  Animal feed


Ingredient

  Bacteria
  Yeast


Function

  Regular
  Preventative healthcare
  Therapeutic


Geography

  APAC

    China
    India
    Japan


  Europe

    Germany


  North America

    US


  Middle East and Africa



  South America

By End-user Insights

The human probiotics segment is estimated to witness significant growth during the forecast period. Probiotics are live microorganisms that offer numerous health benefits by maintaining a balanced gut microbiota. These beneficial bacteria play a crucial role in digestion, nutrient absorption, and immune system functionality. With growing scientific evidence linking gut health to mental health and cognitive function, the demand for probiotics has expanded beyond digestive health supplements. The increasing prevalence of digestive disorders, including irritable bowel syndrome (IBS), lactose intolerance, and inflammatory bowel disease (IBD), fuels the market growth. Additionally, an aging population, consumer spending on preventive healthcare, and the rise of healthy lifestyles, veganism, and plant-based diets further boost the demand for probiotics. Probiotics are available in various forms, such as systematic probiotic strains, dairy-based products, and probiotic dietary supplements, catering to diverse consumer needs and preferences.

Pharmacies, retail stores, and online platforms offer a wide range of probiotic products, from natural solutions to pharmacological interventions, to address various gastrointestinal situations and strengthen immunity. Consumers increasingly seek probiotics as natural alternatives to p

The size and share of the market is categorized based on Type (Chewables and Gummies, Capsules, Powders, Others) and Application (Children, Adults) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The demand for probiotic supplement items in Western Europe is expected to generate a revenue of around US$ 1,038.52 million in 2023. The regional demand for probiotic supplement derived from bacteria and fungi is poised to increase at a CAGR of 8.4% between 2023 and 2033. The total value of all probiotic supplement industries in Western Europe is expected to reach US$ 2,327.12 million by 2033.

Attributes	Details
Industry Size of Western Europe in 2023	US$ 1,038.52 million
Expected Industry Size of Western Europe by 2033	US$ 2,327.12 million
Forecasted CAGR between 2023 to 2033	8.4%

Category-wise insights

Leading End User for Probiotic Supplement in Western Europe	Women
Total Value Share (2023)	43.6%

Leading Bacteria Type for Probiotic Supplement in Western Europe	Lactobacillus
Total Value Share (2023)	37.9%

Country-wise Insights

Key Countries in Western Europe	Value CAGR (2023 to 2033)
Netherlands	9.1%
United Kingdom	8.5%
France	7.9%

Scope of the Report

Attribute	Details
Estimated Industry Size in 2023	US$ 1,038.52 million
Projected Industry Size by 2033	US$ 2,327.12 million
Anticipated CAGR between 2023 to 2033	8.4% CAGR
Historical Analysis of Demand for Probiotic Supplement in Western Europe	2018 to 2022
Demand Forecast for Probiotic Supplement in Western Europe	2023 to 2033
Report Coverage	Industry Size, Industry Trends, Analysis of key factors influencing Probiotic Supplement Adoption in Western Europe, Insights on Global Players and their Industry Strategy in Western Europe, Ecosystem Analysis of Local and Regional Western Europe Manufacturers
Key Countries Analyzed while Studying Opportunities in Probiotic Supplement in Western Europe	Germany Italy France Spain United Kingdom BENELUX Rest of Western Europe
Key Companies Profiled	Alphanova (France) Altaïcare (France) Arkopharma (France) Arla Foods (Denmark) Atida Sweden (Sweden) BioGaia (Sweden) Danone (France) Dr. Willmar Schwabe (Germany) Embark Holdings (United Kingdom) Galderma (Switzerland) GlaxoSmithKline (United Kingdom) Herbapol (Poland) Hero Group (Spain) Holland & Barrett (United Kingdom) Innova Biosciences (Spain) Kerry Group (Ireland) Nestlé (Switzerland) New Nordic (Denmark) Nutraingredients (United Kingdom) Orkla Health (Norway) Pharma Nord (Denmark) Procter & Gamble (United States) Proderna (Belgium) Provita (Spain) Qiagen (Germany) Reckitt Benckiser (United Kingdom) Synbiotic International (United Kingdom) Valio (Finland) Vitabiotics (United Kingdom) Wessanen (Netherlands)

The Europe Dietary Supplements Market Report is Segmented by Type (Vitamins, Minerals, Herbal Supplements, Proteins and Amino Acids, Fatty Acids, Probiotics, and Other Types), Distribution Channel (Pharmacies and Drug Stores, Supermarkets and Hypermarkets, Online Channels, and Other Distribution Channels), and Geography (United Kingdom, Italy, Spain, Germany, France, Russia, and Rest of Europe). The Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.

The size and share of the market is categorized based on Application (Pharmacy, Supermarkets, Online Stores, Hospitals and Clinics, Direct Sales and so on.) and Product (Powder Stick Pack, Capsule, Tablet, Probiotic Drops) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The Europe Digestive Health Supplements Market size was valued at USD 17,160 Million in 2023 and is projected to reach USD 29,648.6 Million by 2032, exhibiting a CAGR of 7.85 % during the forecasts periods. The European digestive health supplements market comprises a diverse range of products designed to support and improve digestive health, including probiotics, digestive enzymes, fiber supplements, and herbal medicines. The market is driven by growing consumer awareness of the importance of gut health and the growing demand for natural and preventative health solutions. Factors such as growing health consciousness, aging population, and increasing interest in holistic health are contributing to the growth of the market. The European market benefits from a wide range of products offered and a strong regulatory framework to ensure product safety and efficacy. Despite challenges such as regulatory complexity and competition from domestic and international brands, the market continues to grow, driven by innovations in dietary supplement formulations, increased availability through various retail channels, and a focus on research and education related to digestive health Recent developments include: In February 2022, Optibac Probiotics launched its first vegan gummy to support gut health and immune health among adults. The gummies are a mixed berry all-in-one supplement that contains probiotic strain bacillus coagulans unique IS-2, as well as daily doses of vitamin D, zinc, and calcium., In October 2021, Vegums officially launched their innovative range of gummy bear vitamins in Germany. The move into Germany allows Vegums to start paving the way for a full European expansion, with plans to build more distribution centers around Europe, In March 2019, The company's Finland partner Oy Verman Ab launched BioGaia's new product BioGaia Protectis capsules in the European market.. Key drivers for this market are: Popularity of Convenient and On the Go Snacking Options, Product Differentiation Playing a Key Role in Market Expansion. Potential restraints include: Associated Health Risks, Easy Availability of Healthy Substitutes. Notable trends are: Consumers Awareness Regarding Gut Health.

According to Cognitive Market Research, the global Probiotics Market size is USD 77581.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 14.20% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 31032.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.4% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 23274.36 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 17843.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.2% from 2024 to 2031.
The Latin American market will account for more than 5% of global revenue and have a market size of USD 3879.06 million in 2024. It will grow at a compound annual growth rate (CAGR) of 13.6% from 2024 to 2031.
The Middle East and Africa held the major markets, accounting for around 2% of the global revenue. The market was USD 1551.62 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.9% from 2024 to 2031.
The Probiotic Food & Beverages held the highest Probiotics Market revenue share in 2024

Market Dynamics of Probiotics Market

Key Drivers for Probiotics Market

Rising Health Consciousness among Consumers Globally is Propelling the Growth of the Probiotics Market

One key driver in the Probiotics Market Consumers are actively seeking out probiotic-rich foods and supplements as part of their daily regimen to maintain a healthy lifestyle. Additionally, factors such as changing dietary patterns, rising disposable incomes and a growing focus on preventive healthcare are further driving the adoption of probiotics. The expanding availability of probiotic products across various retail channels and the marketing efforts highlighting their health benefits also contribute to the market's growth. Overall, the rising health consciousness among consumers is driving increased consumption of probiotics worldwide, fueling market expansion.

Growing Prevalence of Digestive Disorders and Gastrointestinal Diseases is a Significant Driver for the Probiotics Market

Another key driver in the Probiotics Market is the growing prevalence of digestive disorders, and gastrointestinal diseases serve as a significant driver for the probiotics market. With an increasing number of individuals experiencing issues such as irritable bowel syndrome (IBS), inflammatory bowel disease (IBD), and acid reflux, there is a heightened demand for effective solutions to alleviate symptoms and improve digestive health. Probiotics, containing beneficial live microorganisms, have gained popularity for their potential to restore the balance of gut bacteria, thereby supporting digestive function and reducing the severity of gastrointestinal symptoms.

Restraint Factor for the Probiotics Market

Limited Understanding of Probiotics' Mechanisms and Efficacy among Consumers Acts as a Barrier to Market Growth

One key restraint in the Probiotics Market is that limited understanding can lead to skepticism and hesitation in purchasing probiotic products, especially when consumers are uncertain about their efficacy or how they may address their health concerns. Furthermore, misconceptions or misinformation about probiotics' benefits and limitations may contribute to consumer reluctance. Overcoming this barrier requires concerted efforts from industry stakeholders to educate consumers, improve transparency in labeling and marketing, and provide credible scientific evidence supporting the efficacy of probiotic products. By addressing these knowledge gaps, the probiotics market can better capitalize on its growth potential and meet the evolving needs of consumers..

Impact of Covid-19 on the Probiotics Market

The movement and lockdown measures have led to logistical challenges, affecting the transportation and distribution of probiotic products. Additionally, the economic uncertainties caused by the pandemic have led to a decrease in consumer spending, impacting the demand for non-essential products like probiotics. Furthermore, the focus on essential goods during the pandemic has shifted consumer priorities away from discretionary purchases such as dietary supplements. Moreover, the closure of brick-and-mortar retail outlets and the shift towards online shopping have further complicated the distribution channels...