The Europe Probiotics Market report segments the industry into Product Type (Functional Food and Beverage, Dietary Supplements, Animal Feed), Distribution Channel (Supermarkets/ Hypermarkets, Pharmacies/Health Stores, Convenience Stores, Other Distribution Channels), and Country (Germany, United Kingdom, France, Russia, Italy, Spain, Rest of Europe). Get five years of historical data alongside five-year market forecasts.

The European probiotics market size was valued at USD 14.72 billion in 2024 and is expected to reach USD 23.05 billion by 2030, growing at a CAGR of 7.76% during the forecast period.

Europe Probiotics Market size is USD 23274.36 million in 2024 and will expand at a compound annual growth rate (CAGR) of 12.7% from 2024 to 2031.

Discover the booming European probiotics market! Projected to reach €18.24 billion by 2033, this €13.78 billion industry is driven by rising health consciousness and innovative product development. Explore market trends, key players (Nestlé, Danone, PepsiCo), and growth forecasts in this comprehensive analysis. Recent developments include: September 2022: BioGaia announced its partnership with Skinome to research and develop a probiotic concentrate with living bacteria that will support the skin microbiome and improve skin health., August 2022: BioGaia, announced expanding its product line with fresh bacterial strains created in collaboration with wholly-owned subsidiary MetaboGen. The two businesses will jointly open a fermentation pilot plant in Eslöv to advance new strains through clinical development and toward a potential launch., February 2021: Perrigo and Probi signed an extensive pan-European agreement to launch and expand premium probiotic digestive and immune health concepts in 14 European countries. The products offer validated probiotic strains and have documented positive effects clinically. Furthermore, the partnership is bound to strengthen the company's foothold in many European countries in probiotics.. Notable trends are: Growing Demand for Functional Food and Beverages.

The Europe Feed Probiotics Market Report is Segmented by Sub Additive (Bifidobacteria, Enterococcus, Lactobacilli, and More), Animal (Aquaculture, Poultry, Ruminants, and More), and Geography (France, Germany, Italy, Netherlands, and More). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Metric Tons).

In Europe, probiotic supplement products that have bacteria as their source are forecast to grow from approximately *** million U.S. dollars in 2017 to nearly *** million in 2027, corresponding with an compound annual growth rate (CAGR) of **** percent. In comparison, products that have yeast as their source are estimated to grow from approximately ** million U.S. dollars in 2017 to nearly ** million in 2027, a compound annual growth rate of **** percent.

Europe Probiotics Market size is estimated at USD 13.2 Billion in 2024 and is expected to reach USD 18.4 Billion by 2032, growing at a CAGR of 4.2% from 2026 to 2032.Europe Probiotics Market DriversRising Awareness of Gut Health: The paradigm shift in consumer perception, now widely linking a healthy gut microbiome to overall well-being, immunity, and even mental health, is a foundational driver for the European probiotics market. Extensive media coverage, scientific publications, and digital health advocacy have successfully educated the public on the role of gut flora. Growing Popularity of Functional Foods and Beverages: The established and increasing consumption of functional foods and beverages serves as a vital channel for probiotics market growth in Europe. Probiotic-enriched dairy products, such as yogurts, fermented milk (like kefir), and specialty probiotic drinks, have become staple items in European grocery aisles, leveraging existing consumer trust in the dairy sector.

The market for probiotic supplements in Europe is forecast to increase from approximately *** million U.S. dollars in 2017 to nearly *** million in 2027. This would constitute more than a doubling of market values in that time frame.

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Probiotics Market Size 2025-2029

The probiotics market size is forecast to increase by USD 38.19 billion at a CAGR of 8.6% between 2024 and 2029.

The market is experiencing significant growth, driven by the rising prevalence of digestive disorders and the introduction of new product innovations. The increasing awareness and acceptance of probiotics as a health supplement, particularly for gut health, have fueled market expansion. However, companies face challenges in maintaining product quality and safety, as evidenced by the growing concern over product recalls. This underscores the importance of robust quality control measures and regulatory compliance to mitigate risks and protect brand reputation. With an increasing awareness of the benefits of gut health, the demand for probiotic supplements and functional foods fortified with these live bacteria is surging.
Navigating challenges, such as ensuring product safety and maintaining consumer trust, will require strategic partnerships, continuous research and development, and a strong commitment to transparency and communication. Companies seeking to capitalize on market opportunities should focus on developing innovative probiotic strains and delivering effective, science-backed health benefits to consumers. Irritable Bowel Syndrome (IBS) and other digestive disorders are major health concerns driving the demand for probiotics.

What will be the Size of the Probiotics Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with ongoing research and development in various sectors. Applications of probiotics extend beyond gut health improvement to include drug delivery, metagenomics analysis, pathogen inhibition, and immune response enhancement. For instance, in the area of inflammatory bowel disease, a study published in the Journal of Clinical Gastroenterology reported a 70% reduction in disease activity in patients receiving probiotic therapy. The market's growth is expected to reach double-digit percentages in the coming years, driven by the increasing demand for functional food ingredients and personalized nutrition. Competitive exclusion, bacterial antagonism, and symbiotic relationship are among the probiotic interactions that are being explored for their potential benefits.

Additionally, the market is witnessing the emergence of targeted delivery systems, probiotic efficacy markers, and strain-specific effects. Food safety regulations and quality control testing are crucial aspects of the market, ensuring colonization resistance and preventing unwanted bacterial adherence mechanisms. Furthermore, the mental health effects of probiotics and their role in the gut-brain axis, irritable bowel syndrome, gut permeability, microbial genomics, digestive enzyme activity, and antimicrobial activity are areas of ongoing research. Biofilm formation and probiotic interactions are also being studied for their potential role in nutrient absorption rate and antimicrobial activity.

How is this Probiotics Industry segmented?

The probiotics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Human probiotics
  Animal probiotics


Product

  Probiotic functional food and beverage
  Dietary supplements
  Animal feed


Form Factor

  Powder
  Gel or capsule
  Liquid
  Stick packs or sachets
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By End-user Insights

The Human probiotics segment is estimated to witness significant growth during the forecast period. The human the market is experiencing significant growth due to the increasing consumer awareness of the role of gut microbiota in overall health. Probiotics, beneficial bacteria, help maintain gut microbiome stability by promoting the growth of good bacteria and inhibiting the growth of harmful ones. This balance is crucial for optimal nutrient absorption, immune system functionality, and even mental health. In vivo studies and clinical trials have demonstrated the efficacy of probiotics in treating digestive disorders such as irritable bowel syndrome (IBS) and inflammatory bowel disease (IBD), boosting their demand. Freeze-drying technology and capsule delivery systems ensure probiotic viability, making them convenient for consumers.

Probiotic characterization and strain identification are essential for ensuring product quality and consistency. Prebiotic fiber fermentation enhances probiotic efficacy by providing food for beneficial bac

The Europe Probiotics market is anticipated to add USD 4.71 Billion from 2023 to 2028. The market is projected to grow with 6.14% CAGR by 2023-28.

The market for probiotics in Europe reached a value of about **** billion U.S. dollars in 2018. That year, the value of the probiotics market in North America amounted to *** billion U.S. dollars.

The size of the Europe Feed Probiotics Market market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 4.50% during the forecast period. Recent developments include: October 2022: The partnership between Evonik and BASF allowed Evonik certain non-exclusive licensing rights to OpteinicsTM, a digital solution to improve comprehension and reduce the environmental impact of the animal protein and feed industries.July 2022: Kemin Industries has introduced Enterosure probiotic products to control the growth of pathogenic bacteria in poultry and livestock.July 2022: Cargill has extended its partnership with Innovafeed to provide aquafarmers with innovative and nutritious ingredients, including additives.. Key drivers for this market are: Growing Livestock Population, Area Under Forage Production is Increasing; Increasing Demand for Animal Products. Potential restraints include: Competition Amongst Industries and High Input Prices, Growing Shift Toward Vegan-Based Diet. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

The global Probiotics Food market is poised for robust expansion, driven by a growing consumer understanding of the profound impact of gut health on overall well-being and immunity. With an estimated market size of approximately $55,000 million in 2025, the sector is projected to witness a significant Compound Annual Growth Rate (CAGR) of around 8.5% during the forecast period of 2025-2033. This remarkable growth is fueled by increasing consumer demand for functional foods and beverages that offer scientifically backed health benefits beyond basic nutrition. The proactive approach towards preventative healthcare, coupled with a rising prevalence of digestive issues, obesity, and stress-related ailments, is propelling consumers to actively seek probiotic-rich food options. Furthermore, the continuous innovation in product development, introducing novel delivery forms and diverse probiotic strains tailored to specific health concerns, is further stimulating market penetration and consumer adoption. This trend is particularly evident in the rise of probiotics incorporated into everyday food items, from yogurts and dairy alternatives to cereals and baked goods, making these beneficial microorganisms more accessible and appealing to a wider audience. The market is characterized by dynamic segmentation and evolving regional landscapes. The "Probiotics Dietary Supplements" segment is expected to lead, reflecting a strong preference for concentrated, targeted health solutions. However, the "Direct Fed Probiotics" segment, integrated directly into food products, is rapidly gaining traction as manufacturers increasingly focus on embedding probiotics into mainstream food and beverage offerings. Online sales channels are experiencing exponential growth, driven by convenience and wider product availability, while offline retail remains a significant contributor, particularly in established markets. Geographically, the Asia Pacific region is emerging as a powerhouse, propelled by rising disposable incomes, a growing health-conscious population in countries like China and India, and increasing awareness of probiotic benefits. North America and Europe continue to be substantial markets, driven by mature consumer bases and strong regulatory support for health-promoting food ingredients. Emerging markets are also showcasing promising growth potential as awareness and accessibility expand. Key players are strategically investing in research and development, product innovation, and market expansion to capitalize on these burgeoning opportunities. Here is a report description on Probiotics Food, designed to be unique, structured, and directly usable.

USD 50.29 Million in 2024; projected USD 114.75 Million by 2033; CAGR 9.62%.

The size of the Europe Probiotics Industry market was valued at USD 13.78 Million in 2023 and is projected to reach USD 17.52 Million by 2032, with an expected CAGR of 3.49% during the forecast period. Recent developments include: September 2022: BioGaia announced its partnership with Skinome to research and develop a probiotic concentrate with living bacteria that will support the skin microbiome and improve skin health., August 2022: BioGaia, announced expanding its product line with fresh bacterial strains created in collaboration with wholly-owned subsidiary MetaboGen. The two businesses will jointly open a fermentation pilot plant in Eslöv to advance new strains through clinical development and toward a potential launch., February 2021: Perrigo and Probi signed an extensive pan-European agreement to launch and expand premium probiotic digestive and immune health concepts in 14 European countries. The products offer validated probiotic strains and have documented positive effects clinically. Furthermore, the partnership is bound to strengthen the company's foothold in many European countries in probiotics.. Key drivers for this market are: Increasing Demand for Specialty, Organic, and Green Coffee, Growing In-House Production of Coffee in the Country. Potential restraints include: Change in Climatic Conditions Impacting Coffee Plantations. Notable trends are: Growing Demand for Functional Food and Beverages.

The European dietary supplements market is booming, projected to reach €44.69 billion by 2033 with a 9.10% CAGR. Discover key trends, leading companies, and segment analysis in this comprehensive market report. Explore the growth drivers, restraints, and future opportunities within this lucrative health & wellness sector. Recent developments include: October 2023: Nestlé introduced its proprietary blend, “Sinergity.” It combines probiotics with six human milk oligosaccharides (HMOs) to support age-adapted infant development and unlock specific health benefits., September 2023: In Sweden, BioGaia launched Prodentis for kids, an apple-flavored lozenge with probiotics and xylitol for oral health. The company claims the product is available via BioGaia's Swedish webshop and MEDS and Apotea online pharmacies., June 2023: Nestlé Romania integrated 150 new products into its Nestlé Health Science portfolio. This portfolio has eight products categorized under the Consumer Care, Medical Nutrition, and Resource range. The Malnutrition segment includes the Nutren range, featuring Nutren Junior and NutrenOptimum, which provide a nutrient-rich diet for children (including year-old infants) and adults. The allergy products category includes ALTHERA, ALFARÉ, and ALFAMINO, which are extensively hydrolyzed formulas.. Key drivers for this market are: Consumer Spending on Preventive Healthcare Products, Weight-loss Dietary Supplements Capturing the Market. Potential restraints include: Consumer Spending on Preventive Healthcare Products, Weight-loss Dietary Supplements Capturing the Market. Notable trends are: Vitamins And Minerals Are In Great Demand.

The global oral probiotics market is experiencing robust growth, driven by increasing consumer awareness of gut health and the associated benefits of probiotics. The market, currently valued at approximately $10 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching an estimated market size of $16 billion by 2033. This growth is fueled by several key factors, including the rising prevalence of gastrointestinal disorders, increasing demand for natural and functional foods, and the expanding availability of oral probiotics in diverse formats like powders, capsules, tablets, and drops across various retail channels including pharmacies, supermarkets, online stores, hospitals, and clinics, as well as direct sales. The market is segmented by application and product type, with significant growth anticipated across all segments, particularly within the online retail channel reflecting evolving consumer purchasing habits. Furthermore, favorable regulatory landscapes in many regions and continuous research and development efforts leading to innovative product formulations are contributing to market expansion. However, factors such as the relatively high cost of certain probiotic strains and potential side effects in susceptible individuals could pose challenges to market growth. The Asia Pacific region is expected to be a key growth driver owing to increasing disposable incomes and rising health consciousness within developing economies like India and China. North America and Europe, however, will continue to hold substantial market share owing to established markets and high per capita consumption. Competitive pressures amongst established players like BioGaia, Probi AB, and others are likely to intensify as the market expands, leading to product innovation and strategic partnerships.

The global probiotics market, valued at approximately $XX million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 8.60% from 2025 to 2033. This expansion is driven by several key factors. Increasing consumer awareness of gut health and its correlation with overall well-being fuels demand for probiotic-rich foods and supplements. The rising prevalence of digestive disorders, coupled with the growing adoption of preventative healthcare measures, further contributes to market growth. Functional foods and beverages represent a significant segment, benefiting from the trend towards healthier lifestyle choices. The dietary supplement segment also shows strong growth potential, driven by the increasing accessibility of high-quality probiotics through pharmacies and online retailers. However, market growth faces certain restraints, such as stringent regulatory requirements for probiotic product approvals and inconsistencies in the efficacy and standardization of probiotic strains across different products. The market's segmentation by product type (functional food and beverage, dietary supplements, animal feed) and distribution channel (supermarkets, pharmacies, convenience stores) highlights diverse opportunities and challenges for market players. Geographic variations in consumer preferences and regulatory landscapes also influence regional market performance, with North America and Europe currently holding significant market shares, followed by the rapidly growing Asia-Pacific region. The presence of established players like Yakult Honsha, Danone, and Nestle, alongside emerging smaller companies, indicates a competitive yet dynamic market landscape. Further analysis reveals that the animal feed segment's growth is fueled by the increasing demand for improved animal health and productivity, leading to the incorporation of probiotics in animal diets to enhance immunity and gut health. The continued research and development efforts in identifying new and effective probiotic strains with specific health benefits also represent a key growth driver. The market is likely to see innovation in product formats, delivery systems, and targeted probiotic blends to cater to specific health concerns and consumer preferences. This includes the emergence of personalized probiotic formulations based on individual gut microbiota profiles. Effective marketing strategies emphasizing the proven health benefits of probiotics will be crucial for further penetration into untapped markets and driving sales. Despite potential challenges related to product standardization and regulatory hurdles, the long-term outlook for the probiotics market remains optimistic, driven by continued consumer interest in gut health and wellness. Recent developments include: In June 2020, Yakult Japan launched its first shelf-stable probiotic supplement sachets to improve consumer convenience. The powder form of the sachets contains Lactic Acid Bacteria and Bifidobacteria probiotic strains., In 2021, TCI Japan'sScience of Probiotics announced the development of a new patented process where high-efficiency fermentation technology is used to infuse into each tiny glass bottle of drink 100 billion live probiotics, roughly equal to the total probiotic count in ten bottles of common lactic acid bacteria drinks. In addition, high counts of live bacteria can be maintained in the drinks using cutting-edge technology.. Notable trends are: High Consumption Rate of Probiotics in the Country.

The global probiotics market size was USD 72.70 billion in 2024 & is projected to grow from USD 77.90 billion in 2025 to USD 136.88 billion by 2033.
Report Scope:

Europe's Animal Probiotics market was USD 1236.36 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.3% from 2024 to 2031. The use of probiotics in animal farming is being driven by the growing customer demand for natural and organic animal products and is expected to aid the sales to USD 1980.0 million by 2031