The Europe Probiotics Market report segments the industry into Product Type (Functional Food and Beverage, Dietary Supplements, Animal Feed), Distribution Channel (Supermarkets/ Hypermarkets, Pharmacies/Health Stores, Convenience Stores, Other Distribution Channels), and Country (Germany, United Kingdom, France, Russia, Italy, Spain, Rest of Europe). Get five years of historical data alongside five-year market forecasts.

The European probiotics market size was valued at USD 14.72 billion in 2024 and is expected to reach USD 23.05 billion by 2030, growing at a CAGR of 7.76% during the forecast period.

Europe Probiotics Market size is USD 23274.36 million in 2024 and will expand at a compound annual growth rate (CAGR) of 12.7% from 2024 to 2031.

The Europe Feed Probiotics Market report segments the industry into Sub Additive (Bifidobacteria, Enterococcus, Lactobacilli, Pediococcus, Streptococcus, Other Probiotics), Animal (Aquaculture, Poultry, Ruminants, Swine, Other Animals), and Country (France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom, Rest of Europe). Get five years of historical data alongside five-year market forecasts.

In Europe, probiotic supplement products that have bacteria as their source are forecast to grow from approximately *** million U.S. dollars in 2017 to nearly *** million in 2027, corresponding with an compound annual growth rate (CAGR) of **** percent. In comparison, products that have yeast as their source are estimated to grow from approximately ** million U.S. dollars in 2017 to nearly ** million in 2027, a compound annual growth rate of **** percent.

Europe Probiotics Market size is estimated at USD 13.2 Billion in 2023 and is expected to reach USD 18.4 Billion by 2031, growing at a CAGR of 4.2% from 2024 to 2031.

Europe Probiotics Market Dynamics

The key market dynamics that are shaping the Europe Probiotics Market include:

Key Market Drivers

Aging Population: The European probiotics market is likely to be driven by the aging population. According to Eurostat 2023, the percentage of individuals aged 65 and up in the EU is expected to climb from 20.8% to 31.3% by 2100. According to the European Commission's healthcare study, this generational shift will drive demand for probiotics, as over 60% of persons over the age of 65 suffer from digestive disorders. Probiotics, which are known for supporting digestive wellness and immune function, address age-related health concerns, making them an enticing option for the senior population wanting to maintain health and well-being.

The Europe Probiotics Market would witness market growth of 6.9% CAGR during the forecast period (2023-2030). The probiotics market has emerged as a dynamic and rapidly evolving sector within the broader health and wellness landscape. Characterized by using live microorganisms with potential health

The market for probiotic supplements in Europe is forecast to increase from approximately *** million U.S. dollars in 2017 to nearly *** million in 2027. This would constitute more than a doubling of market values in that time frame.

The Europe Probiotics market is anticipated to add USD 4.71 Billion from 2023 to 2028. The market is projected to grow with 6.14% CAGR by 2023-28.

Snapshot img

Probiotics Market Size 2025-2029

The probiotics market size is forecast to increase by USD 38.19 billion at a CAGR of 8.6% between 2024 and 2029.

The market is experiencing significant growth, driven by the rising prevalence of digestive disorders and the introduction of new product innovations. The increasing awareness and acceptance of probiotics as a health supplement, particularly for gut health, have fueled market expansion. However, companies face challenges in maintaining product quality and safety, as evidenced by the growing concern over product recalls. This underscores the importance of robust quality control measures and regulatory compliance to mitigate risks and protect brand reputation. With an increasing awareness of the benefits of gut health, the demand for probiotic supplements and functional foods fortified with these live bacteria is surging.
Navigating challenges, such as ensuring product safety and maintaining consumer trust, will require strategic partnerships, continuous research and development, and a strong commitment to transparency and communication. Companies seeking to capitalize on market opportunities should focus on developing innovative probiotic strains and delivering effective, science-backed health benefits to consumers. Irritable Bowel Syndrome (IBS) and other digestive disorders are major health concerns driving the demand for probiotics.

What will be the Size of the Probiotics Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

The market continues to evolve, with ongoing research and development in various sectors. Applications of probiotics extend beyond gut health improvement to include drug delivery, metagenomics analysis, pathogen inhibition, and immune response enhancement. For instance, in the area of inflammatory bowel disease, a study published in the Journal of Clinical Gastroenterology reported a 70% reduction in disease activity in patients receiving probiotic therapy. The market's growth is expected to reach double-digit percentages in the coming years, driven by the increasing demand for functional food ingredients and personalized nutrition. Competitive exclusion, bacterial antagonism, and symbiotic relationship are among the probiotic interactions that are being explored for their potential benefits.

Additionally, the market is witnessing the emergence of targeted delivery systems, probiotic efficacy markers, and strain-specific effects. Food safety regulations and quality control testing are crucial aspects of the market, ensuring colonization resistance and preventing unwanted bacterial adherence mechanisms. Furthermore, the mental health effects of probiotics and their role in the gut-brain axis, irritable bowel syndrome, gut permeability, microbial genomics, digestive enzyme activity, and antimicrobial activity are areas of ongoing research. Biofilm formation and probiotic interactions are also being studied for their potential role in nutrient absorption rate and antimicrobial activity.

How is this Probiotics Industry segmented?

The probiotics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Human probiotics
  Animal probiotics


Product

  Probiotic functional food and beverage
  Dietary supplements
  Animal feed


Form Factor

  Powder
  Gel or capsule
  Liquid
  Stick packs or sachets
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By End-user Insights

The Human probiotics segment is estimated to witness significant growth during the forecast period. The human the market is experiencing significant growth due to the increasing consumer awareness of the role of gut microbiota in overall health. Probiotics, beneficial bacteria, help maintain gut microbiome stability by promoting the growth of good bacteria and inhibiting the growth of harmful ones. This balance is crucial for optimal nutrient absorption, immune system functionality, and even mental health. In vivo studies and clinical trials have demonstrated the efficacy of probiotics in treating digestive disorders such as irritable bowel syndrome (IBS) and inflammatory bowel disease (IBD), boosting their demand. Freeze-drying technology and capsule delivery systems ensure probiotic viability, making them convenient for consumers.

Probiotic characterization and strain identification are essential for ensuring product quality and consistency. Prebiotic fiber fermentation enhances probiotic efficacy by providing food for beneficial bac

Probiotics Market Outlook

As per our latest research, the global probiotics market size reached USD 67.2 billion in 2024, reflecting robust demand across diverse applications and geographies. The market is projected to expand at a compelling Compound Annual Growth Rate (CAGR) of 8.4% from 2025 to 2033, culminating in a forecasted value of approximately USD 126.7 billion by 2033. The probiotics industry continues to flourish, driven by mounting consumer awareness regarding gut health, the surge in functional foods, and a growing preference for preventive healthcare solutions worldwide.

One of the primary growth factors fueling the probiotics market is the escalating consumer inclination towards health and wellness, particularly digestive health. Modern consumers are increasingly informed about the critical role that gut microbiota plays in overall well-being, leading to a surge in demand for probiotic-enriched products. The proliferation of scientific research supporting the efficacy of probiotics in alleviating digestive disorders, such as irritable bowel syndrome (IBS) and inflammatory bowel disease (IBD), has further bolstered consumer trust. Additionally, the rise in lifestyle-related ailments and unhealthy dietary patterns has prompted individuals to seek out natural, functional foods that can aid in maintaining optimal digestive health, thus propelling market growth.

Another significant driver of the probiotics market is the rapid expansion of product offerings across the food and beverage, dietary supplements, and animal feed sectors. Food and beverage manufacturers are innovating at an unprecedented pace, launching a wide variety of probiotic-infused products, including yogurts, fermented drinks, and snack bars, to cater to diverse consumer preferences. The dietary supplements segment is also witnessing remarkable growth, with capsules, powders, and gummies gaining traction among health-conscious individuals seeking convenient probiotic intake. In the animal feed sector, probiotics are increasingly being incorporated to enhance livestock health, productivity, and disease resistance, contributing to higher yields and improved quality of animal-derived products.

Technological advancements and increased investments in research and development are further accelerating the growth of the probiotics market. Breakthroughs in probiotic strain identification, encapsulation technologies, and delivery systems are enhancing the stability, efficacy, and shelf life of probiotic products. These innovations are enabling manufacturers to develop targeted probiotic solutions for specific health concerns, such as immunity, oral health, and mental well-being. Moreover, strategic collaborations between academic institutions, biotechnology firms, and food industry players are fostering the development of next-generation probiotics with enhanced functional properties, thereby expanding the market's potential.

Regionally, Asia Pacific continues to dominate the global probiotics market, accounting for the largest share in 2024, followed closely by Europe and North America. The Asia Pacific region's leadership is attributed to its large population base, rising disposable incomes, and a deeply rooted tradition of consuming fermented foods. Meanwhile, North America and Europe are experiencing rapid growth, driven by increasing health consciousness, robust distribution networks, and favorable regulatory frameworks. Latin America and the Middle East & Africa are emerging as promising markets, supported by urbanization, improved healthcare infrastructure, and growing awareness of the benefits of probiotics.

The role of probiotics in enhancing gut health is not just limited to digestive benefits. Probiotic strains have been found to influence various aspects of human health, including mental well-being and skin conditions. The gut-brain axis, a complex communication network between the gut and the brain, is significantly impacted by probiotics. Studies suggest that certain probiotic strains can help alleviate symptoms of anxiety and depression by modulating gut microbiota. This emerging understanding is opening new avenues for the application of probiotics in mental health, offering a natural and complementary approach to traditional therapies.

The market for probiotics in Europe reached a value of about **** billion U.S. dollars in 2018. That year, the value of the probiotics market in North America amounted to *** billion U.S. dollars.

The global micro-ecological probiotic market is experiencing robust growth, driven by increasing consumer awareness of gut health and its impact on overall well-being. The market, estimated at $15 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% between 2025 and 2033, reaching approximately $25 billion by 2033. This expansion is fueled by several key factors. Rising prevalence of gastrointestinal disorders, coupled with increasing demand for natural and preventative healthcare solutions, is significantly boosting market demand. Furthermore, the growing adoption of probiotics in various food and beverage products, dietary supplements, and animal feed is expanding market reach and creating new revenue streams. Technological advancements in probiotic strain development and delivery systems are also contributing to market growth by enhancing product efficacy and shelf life. However, challenges such as stringent regulatory frameworks and inconsistent efficacy across different probiotic strains are potential restraints. Market segmentation reveals strong growth in the functional food and beverage segment, followed by the dietary supplements sector. Key players like Sabinsa Corporation, Chr. Hansen, and BioGaia are leading the market through strategic collaborations, product innovation, and expansion into new geographical regions. The competitive landscape is characterized by a mix of large multinational corporations and specialized probiotic manufacturers. Companies are focusing on developing innovative product formulations with enhanced efficacy and targeted health benefits. Regional analysis suggests North America and Europe currently hold a significant market share, attributed to high consumer awareness and established healthcare infrastructure. However, Asia-Pacific is poised for rapid growth, driven by increasing disposable incomes and rising health consciousness. The market is expected to witness further consolidation through mergers and acquisitions, as companies strive to expand their product portfolios and market penetration. A focus on personalized nutrition and precision medicine will likely shape future trends, with increasing efforts towards developing personalized probiotic solutions tailored to specific individual needs and gut microbiomes.

According to Cognitive Market Research, the global Probiotics Market size is USD 77581.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 14.20% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 31032.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.4% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 23274.36 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 17843.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.2% from 2024 to 2031.
The Latin American market will account for more than 5% of global revenue and have a market size of USD 3879.06 million in 2024. It will grow at a compound annual growth rate (CAGR) of 13.6% from 2024 to 2031.
The Middle East and Africa held the major markets, accounting for around 2% of the global revenue. The market was USD 1551.62 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.9% from 2024 to 2031.
The Probiotic Food & Beverages held the highest Probiotics Market revenue share in 2024

Market Dynamics of Probiotics Market

Key Drivers for Probiotics Market

Rising Health Consciousness among Consumers Globally is Propelling the Growth of the Probiotics Market

One key driver in the Probiotics Market Consumers are actively seeking out probiotic-rich foods and supplements as part of their daily regimen to maintain a healthy lifestyle. Additionally, factors such as changing dietary patterns, rising disposable incomes and a growing focus on preventive healthcare are further driving the adoption of probiotics. The expanding availability of probiotic products across various retail channels and the marketing efforts highlighting their health benefits also contribute to the market's growth. Overall, the rising health consciousness among consumers is driving increased consumption of probiotics worldwide, fueling market expansion.

Growing Prevalence of Digestive Disorders and Gastrointestinal Diseases is a Significant Driver for the Probiotics Market

Another key driver in the Probiotics Market is the growing prevalence of digestive disorders, and gastrointestinal diseases serve as a significant driver for the probiotics market. With an increasing number of individuals experiencing issues such as irritable bowel syndrome (IBS), inflammatory bowel disease (IBD), and acid reflux, there is a heightened demand for effective solutions to alleviate symptoms and improve digestive health. Probiotics, containing beneficial live microorganisms, have gained popularity for their potential to restore the balance of gut bacteria, thereby supporting digestive function and reducing the severity of gastrointestinal symptoms.

Restraint Factor for the Probiotics Market

Limited Understanding of Probiotics' Mechanisms and Efficacy among Consumers Acts as a Barrier to Market Growth

One key restraint in the Probiotics Market is that limited understanding can lead to skepticism and hesitation in purchasing probiotic products, especially when consumers are uncertain about their efficacy or how they may address their health concerns. Furthermore, misconceptions or misinformation about probiotics' benefits and limitations may contribute to consumer reluctance. Overcoming this barrier requires concerted efforts from industry stakeholders to educate consumers, improve transparency in labeling and marketing, and provide credible scientific evidence supporting the efficacy of probiotic products. By addressing these knowledge gaps, the probiotics market can better capitalize on its growth potential and meet the evolving needs of consumers..

Impact of Covid-19 on the Probiotics Market

The movement and lockdown measures have led to logistical challenges, affecting the transportation and distribution of probiotic products. Additionally, the economic uncertainties caused by the pandemic have led to a decrease in consumer spending, impacting the demand for non-essential products like probiotics. Furthermore, the focus on essential goods during the pandemic has shifted consumer priorities away from discretionary purchases such as dietary supplements. Moreover, the closure of brick-and-mortar retail outlets and the shift towards online shopping have further complicated the distribution channels...

The global oral probiotics market is experiencing robust growth, driven by increasing consumer awareness of gut health's importance and the rising prevalence of digestive disorders. The market, estimated at $10 billion in 2025, is projected to exhibit a healthy Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching approximately $16 billion by 2033. This expansion is fueled by several key factors: the increasing adoption of probiotics as preventative healthcare measures, the growing demand for convenient delivery formats like powder stick packs and capsules, and the expansion of distribution channels encompassing pharmacies, supermarkets, online stores, and healthcare facilities. The market's segmentation reveals strong performance across various applications, with pharmacies and online stores witnessing particularly high growth due to increased accessibility and consumer preference for e-commerce. The diverse product types—powder stick packs, capsules, tablets, and probiotic drops—cater to various consumer preferences and needs, further contributing to market growth. While challenges such as regulatory hurdles and concerns about probiotic efficacy exist, the overall market outlook remains positive, driven by continuous research and development, the introduction of innovative products, and expanding global health consciousness. The geographical distribution of the market displays significant regional variations. North America and Europe currently hold substantial market shares, owing to high consumer awareness and established healthcare infrastructure. However, Asia Pacific is emerging as a rapidly growing market, fueled by rising disposable incomes, increasing health awareness, and a burgeoning middle class. This presents significant opportunities for market expansion in this region. Competitive intensity is moderate, with established players like BioGaia, Probi AB, and others dominating. However, the market welcomes new entrants, particularly those focusing on innovation in product formulations and targeted marketing strategies. Companies are focusing on product diversification, strategic collaborations, and expanding their geographical presence to maintain a competitive edge. Future growth will likely be influenced by scientific advancements in probiotic research, the development of personalized probiotic therapies, and the increasing integration of probiotics into functional foods and beverages.

The global market for liquid probiotics for women is experiencing robust growth, driven by increasing awareness of gut health's impact on overall well-being and a rising preference for convenient, easily digestible probiotic formats. The market, estimated at $800 million in 2025, is projected to witness a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching approximately $1.3 billion by 2033. This expansion is fueled by several key trends, including the increasing prevalence of digestive issues among women, the growing popularity of personalized nutrition, and the expanding e-commerce sector facilitating direct-to-consumer sales. The preference for sugar-free options is also gaining traction, reflecting a broader consumer focus on health and wellness. While the market faces restraints such as stringent regulatory requirements for probiotic products and concerns about product stability, the overall growth outlook remains positive, particularly within the online sales segment, which is expected to gain significant market share due to its convenience and accessibility. Key players in the market are focusing on product innovation, including the development of targeted formulations addressing specific women's health concerns such as vaginal health and immune support, further stimulating market expansion. Geographic analysis indicates strong performance in North America and Europe, attributed to high health consciousness and disposable incomes, though Asia-Pacific represents a significant growth opportunity due to its rapidly expanding middle class and increasing awareness of probiotic benefits. The segmentation of the market, categorized by product type (sugary and sugar-free) and sales channel (online and offline), reveals crucial market dynamics. The sugar-free segment is projected to show faster growth, aligning with the global trend toward healthier lifestyle choices. Online sales are anticipated to dominate, driven by the convenience and reach of e-commerce platforms. However, offline sales channels, such as pharmacies and health food stores, will continue to play a vital role, especially for consumers preferring in-person purchase and consultation. Companies operating in this market are actively investing in research and development, focusing on innovative delivery systems, improved strain efficacy, and tailored formulations to enhance product differentiation and address specific consumer needs. This competitiveness and focus on innovation is further driving market expansion and ensuring sustained growth in the years to come.

The global probiotics capsule and powder market exhibits robust growth, driven by increasing consumer awareness of gut health's importance and the rising prevalence of digestive disorders. The market's expansion is fueled by several factors, including the growing demand for natural and functional foods, the increasing adoption of preventative healthcare measures, and the proliferation of online retail channels facilitating easy access to probiotic supplements. While precise market sizing is unavailable without the missing values, we can infer significant growth based on common industry trends. Assuming a moderate CAGR of 7% (a reasonable estimate given the growth in related health and wellness markets) and a 2025 market value of $5 billion (a plausible estimation given the listed major players and their market presence), the market is projected to exceed $7 billion by 2030. This growth is further bolstered by product innovation, with advancements in delivery systems, strains, and formulations catering to specific health needs, like immunity and mental well-being. The market segmentation reflects the diversity of consumer preferences, with capsules and powders offering varied consumption methods and formulations tailored to diverse needs. Key players are strategically investing in research and development, expanding their product portfolios and geographical reach to solidify their market positions and cater to rising global demand. Competition in the market is intense, with established players like Garden of Life, Bio-K Plus, and Renew Life facing competition from newer entrants and private label brands. Price competitiveness, product differentiation, and effective marketing strategies are crucial for success. Regulatory hurdles related to product claims and quality control represent a potential restraint. Nevertheless, the long-term outlook remains optimistic, with continued growth predicted, driven by the expanding consumer base and ongoing advancements in probiotic science and technology. The market's regional distribution will likely see continued dominance from North America and Europe, followed by gradual expansion in Asia-Pacific and other emerging markets as consumer awareness increases. The forecast period to 2033 suggests significant opportunities for established brands and new market entrants to capitalize on the evolving consumer preference for gut health and overall wellness.

Europe's Animal Probiotics market was USD 1236.36 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.3% from 2024 to 2031. The use of probiotics in animal farming is being driven by the growing customer demand for natural and organic animal products and is expected to aid the sales to USD 1980.0 million by 2031

Lactobacillus Probiotics Market Outlook

The global market size for Lactobacillus Probiotics in 2023 is estimated to be around $3.8 billion, with a projected market size of $7.6 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.8% during the forecast period. This growth can be attributed to several factors, including increasing consumer awareness about gut health, rising demand for natural and organic dietary supplements, and the expanding application of probiotics in various industries such as food and beverages, pharmaceuticals, and animal feed.

One of the primary growth factors driving the Lactobacillus Probiotics market is the rising consumer awareness regarding the benefits of probiotics for digestive health. With an increasing number of people experiencing gastrointestinal issues like irritable bowel syndrome (IBS), bloating, and indigestion, there is a growing demand for probiotics as a natural remedy. Lactobacillus probiotics, known for their efficacy in maintaining gut health, are becoming a popular choice among health-conscious consumers. The global trend towards preventive healthcare is also playing a crucial role in propelling the market forward.

Another significant growth factor is the increasing incorporation of probiotics in functional foods and beverages. Manufacturers are innovating and introducing new probiotic-infused products, such as yogurts, drinks, and snacks, to cater to the health-conscious populace. The convenience and appeal of these products are driving their adoption, especially among the younger generation and working professionals who seek quick and healthy dietary options. Moreover, scientific advancements are enabling the development of more stable and effective probiotic strains, further boosting market growth.

The pharmaceutical industry's growing interest in probiotics is yet another key driver. Probiotics are being recognized for their potential benefits beyond gut health, including immune system support, mental health improvement, and even skin health. This has led to increased research and development activities and the subsequent introduction of probiotic-based pharmaceutical products. The expanding application range of Lactobacillus probiotics is opening up new avenues for market expansion.

On the regional front, North America and Europe are currently the largest markets for Lactobacillus Probiotics, driven by high consumer awareness and significant research and development activities. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period. Factors such as the increasing middle-class population, rising health consciousness, and growing disposable incomes are contributing to the market's rapid expansion in this region. Additionally, the booming dietary supplement industry in countries like China, India, and Japan is creating substantial growth opportunities for Lactobacillus probiotics.

Product Type Analysis

The Lactobacillus Probiotics market is segmented into different product types, including Lactobacillus Acidophilus, Lactobacillus Rhamnosus, Lactobacillus Casei, Lactobacillus Reuteri, and others. Each of these strains offers unique benefits and has distinct applications in various industries, making them integral components of the probiotics market.

Lactobacillus Acidophilus is one of the most widely recognized and utilized strains. Known for its benefits in improving gut health and alleviating lactose intolerance, this strain is commonly found in dietary supplements and functional foods. It plays a crucial role in balancing the intestinal microbiota, aiding in digestion, and enhancing nutrient absorption. The high demand for Lactobacillus Acidophilus can be attributed to its proven efficacy and wide range of health benefits.

Lactobacillus Rhamnosus is another prominent strain in the probiotics market. It is highly valued for its ability to support the immune system and prevent gastrointestinal infections. This strain is extensively used in both dietary supplements and functional beverages, particularly in products aimed at boosting immune health. The increasing prevalence of immune-related disorders and the growing focus on preventive healthcare are driving the demand for Lactobacillus Rhamnosus.

Lactobacillus Casei is known for its versatility and is utilized in a variety of applications, including dairy products, dietary supplements, and pharmaceuticals. This strain is beneficial for promoting gut health, preventing diarrhea, and enhancing the body’s im

Europe Feed Probiotics market USD 1495.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031. Stringent regulations promoting antibiotic alternatives in animal feed spur is expected to aid the sales to USD 2706.7 million by 2031