The Europe Protein Market report segments the industry into Source (Animal, Microbial, Plant), End User (Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements), and Country (Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom, Rest of Europe). Five-year historical data and five-year market forecasts are included.

The Europe Protein Supplements Market size was valued at USD 1,536.2 billion in 2023 and is projected to reach USD XXX billion by 2032, exhibiting a CAGR of 7.2 % during the forecasts period. Protein supplements are products with high amount of protein source that are used to boost protein intake. Protein supplements comes in various forms such as powder, tablets, capsules, etc. and widely consumed by athletes, fitness enthusiasts and individuals looking to support muscle growth, recovery or overall health. Proteins are sourced from animal or plants such as soybean, pea or even from hemp. Growing emphasize on healthy lifestyle and physical fitness is expected to drive the protein supplements market in Europe. Further, growing popularity of vegan diet among the population due to its effectiveness and awareness about animal cruelty is expected to fuel growth in plant-based protein supplements market. Whey protein is most commonly used supplements among fitness enthusiasts due to fast digesting and rapid absorption capabilities which is expected to boost the market. Recent developments include: In January 2023, Surthrival introduced the world's first plant-based protein powder that is sourced entirely from wild-foraged black walnuts in the U.S. Through an advanced CO₂ extraction process, the product yields a high concentration of plant-based protein, boasting 17 grams of protein per serving. , In October 2022, Optimum Nutrition, a sports nutrition brand of Glanbia, launched a new plant-based protein powder called Gold Standard 100% Plant Protein. The formula is made with 100% vegan ingredients and contains 24 grams of protein to support fitness activities. The launch is in response to the growing trend of plant-based alternatives in the market. .

Europe Protein Supplements Market is projected to grow around USAD 3.6 billion by 2031, at a CAGR of 13.2% during the forecast period.

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Europe Nutrition Supplements Market Size 2025-2029

The nutrition supplements market size in Europe is forecast to increase by USD 26 billion at a CAGR of 6.4% between 2024 and 2029.

The nutrition supplements market is experiencing significant growth, driven by the rising inclination for fitness and the increasing awareness of healthy lifestyles. This trend is fueled by consumers seeking to improve their overall well-being and enhance their athletic performance. Another key trend is the increasing demand for plant-based supplements, as consumers become more health-conscious and environmentally aware. However, market growth is not without challenges. The market is expected to continue its growth as people prioritize their health and wellness.


Stringent government regulations for new product launches pose significant hurdles for companies looking to enter the market. Adhering to these regulations requires substantial resources and time, making it essential for companies to stay informed and agile in order to succeed in this dynamic and competitive market. Probiotics and Omega-3 fatty acids continue to be popular choices, as they support gut health and heart health, respectively.

What will be the Size of the market During the Forecast Period?

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In the dynamic nutrition supplements market, rising healthcare costs and the prevalence of lifestyle diseases and non-communicable diseases (NCDs) have fueled demand for various supplements. Protein supplements, including egg protein and sports nutrition products, remain popular choices for fitness enthusiasts, with liquids and capsules/pills/tablets/powders being the preferred forms. Botanical ingredients derived from medicinal plants are also gaining traction as immunity-boosting supplements.

Health clubs and gymnasiums often recommend these supplements to their members. Meal replacements and herbal supplements are other significant categories, with gummies offering a convenient alternative for those who dislike the taste of pills. The MDPI journal reports ongoing research into the effectiveness of these supplements, further validating their role in maintaining optimal health. This trend is particularly noticeable in the areas of probiotics, omega-3 fatty acids, proteins, and herbal supplements.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline channel
  Online channel


Type

  Vitamins
  Botanicals
  Proteins and amino acids
  Minerals
  Others


Formulation

  Tablets
  Capsules
  Powders
  Gummies
  Others


Geography

  Europe

    France
    Germany
    Italy
    UK

By Distribution Channel Insights

The Offline channel segment is estimated to witness significant growth during the forecast period. In the European market by 2024, the nutrition supplements sector experiences continuous growth, fueled by consumers prioritizing health, wellness, and preventive care. Offline distribution channels maintain a significant market share, with health food stores, pharmacies, supermarkets, and specialty shops playing crucial roles in product accessibility and consumer trust. These physical retailers provide a tangible shopping experience, enabling customers to assess product quality personally and receive expert advice from trained professionals. The value of this in-person interaction is particularly significant for consumers seeking authenticity, transparency, and customized supplement options aligned with their unique health objectives.

The rise in plant-based diets and the growing interest in natural wellness solutions have further boosted the demand for herbal and botanical supplements. Consequently, the importance of knowledgeable staff and carefully curated product selections in offline retail cannot be overstated. Additionally, the growing preference for plant-based diets has led to an increase in demand for plant-based protein supplements, such as those derived from soy or pea sources.

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Market Dynamics

Our Europe Nutrition Supplements Market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of Europe Nutrition Supplements Market?

Rising inclination for fitness owing to increasing awareness of healthy lifestyles is the key driver of the market. The European nutrition supplement market is experiencing consistent growth in 2024, fueled by increasing consumer fo

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Protein Supplements Market Size 2024-2028

The protein supplements market size is valued to increase USD 12.9 billion, at a CAGR of 8.89% from 2023 to 2028. Growing interest in sports and fitness activities will drive the protein supplements market.

Major Market Trends & Insights

North America dominated the market and accounted for a 45% growth during the forecast period.
By Source - Animal-based segment was valued at USD 10.90 billion in 2022
By Distribution Channel - Retail outlets segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 118.82 billion
Market Future Opportunities: USD 12.90 billion
CAGR : 8.89%
North America: Largest market in 2022

Market Summary

The market encompasses a continually expanding industry driven by the increasing popularity of sports and fitness activities. With growing endorsements from celebrities and sportspersons, protein supplements have become a staple for individuals seeking to enhance their performance and overall well-being. However, the market faces challenges such as the prevalence of counterfeit products, which undermine consumer trust and safety. Core technologies, including protein hydrolysis and micencapsulation, are evolving to improve product efficacy and bioavailability. Service types, like customized protein blends and subscription services, cater to diverse consumer preferences.
Regions such as North America and Europe dominate the market, with Asia Pacific poised for significant growth. According to recent studies, the market is projected to account for over 20% of the global nutritional supplements market share. This dynamic industry continues to unfold, presenting opportunities for innovation and growth.

What will be the Size of the Protein Supplements Market during the forecast period?

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How is the Protein Supplements Market Segmented and what are the key trends of market segmentation?

The protein supplements industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Source

  Animal-based
  Plant-based


Distribution Channel

  Retail outlets
  Online stores


Product Type

  Whey Protein
  Casein Protein
  Plant-Based Protein
  Egg Protein


Form

  Powders
  Bars
  Ready-to-Drink Shakes
  Capsules


Target Consumer

  Athletes
  Fitness Enthusiasts
  Weight Management
  General Wellness


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Source Insights

The animal-based segment is estimated to witness significant growth during the forecast period.

Protein supplements derive from various sources, including peptide bonds and plant-based alternatives such as soy protein isolate and brown rice protein. These supplements cater to diverse applications, including muscle recovery, muscle hypertrophy, endurance performance, and muscle protein synthesis. Essential amino acids, key components of protein, are crucial for optimal protein absorption and nitrogen balance. Soy protein isolate and whey protein hydrolysate are popular choices due to their fast-digesting properties, aiding muscle recovery and strength training. Casein protein micelles and calcium caseinate, on the other hand, offer slow-digesting benefits, ensuring a sustained release of amino acids for extended muscle recovery.

The protein market is continuously evolving, with ongoing research focusing on amino acid metabolism and amino acid profiles to enhance protein blends. Branched-chain amino acids, creatine monohydrate, and leucine supplementation are among the essential nutrients gaining attention for their role in muscle growth and performance. The market for protein supplements is currently experiencing significant growth, with a reported 20% increase in sales in the past year. Furthermore, industry experts anticipate a further 18% expansion in the coming years. These trends reflect the increasing awareness of the importance of protein for overall health and fitness. Despite these positive developments, challenges persist.

The presence of plant-based protein supplements poses a competitive threat due to their cost advantages and environmental sustainability. Additionally, concerns over animal welfare and disease outbreaks, such as bovine spongiform encephalopathy (BSE), continue to impact the market. In conclusion, the protein supplement market is a dynamic and evolving industry, driven by consumer demand for high-quality, performance-enhancing,

The European protein industry, encompassing animal, microbial, and plant-based sources, presents a robust market poised for significant growth. Driven by increasing health consciousness, rising demand for plant-based alternatives, and the expanding functional food and beverage sector, the market is experiencing a substantial surge. Specific growth drivers include the rising prevalence of veganism and vegetarianism, the increased awareness of the importance of protein intake for various health benefits (muscle growth, weight management, etc.), and the growing popularity of protein-rich supplements across different age groups. The food and beverage sector, particularly bakery, breakfast cereals, and meat alternatives, represents a major end-user segment, exhibiting high demand for protein ingredients. While the market faces restraints such as fluctuating raw material prices and stringent regulatory requirements, innovation in protein extraction and processing technologies is mitigating these challenges. The diverse range of protein sources, from whey and casein to pea and soy protein, caters to varied consumer needs and preferences, furthering market expansion. Germany, the United Kingdom, and France represent key markets within Europe, accounting for a significant portion of overall demand. The projected CAGR, while not explicitly provided, is likely to be within the range of 5-7% for the forecast period (2025-2033), considering the industry's growth drivers and trends. This moderate to high growth rate reflects the sustained demand for protein in various applications. The market segmentation reveals significant opportunities within plant-based proteins due to rising consumer preference for sustainable and ethical food choices. Furthermore, the supplements sector, particularly sports nutrition and elderly nutrition, are expected to witness robust expansion, driven by an aging population and the growing emphasis on health and wellness. Competitive landscape analysis indicates the presence of both large multinational corporations and smaller specialized companies, leading to innovation and product diversification within the market. Continued focus on research and development, particularly in sustainable and efficient protein production methods, will be pivotal for long-term market growth. Recent developments include: November 2021: Lactalis Ingredients launched new high-protein product concepts using Pronativ® Native Micellar Casein and Pronativ® Native Whey Protein. Some of the derived concepts are high-protein shakes and high-protein puddings.August 2021: Arla Foods Ingredients launched MicelPure™, a micellar casein isolate, in the market. The new micellar casein isolate contains a minimum of 87% of native protein, is low in lactose and fat, is heat-stable, and has a neutral taste. It is majorly used in RTD beverages, high-protein beverages, and powder shakes.May 2021: Unilever announced that it would partner with the food-tech company ENOUGH (formerly 3F BIO) to bring new plant-based meat products to the market.. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

The global protein supplement market is expected to grow from USD 30,272.3 million in 2025 to USD 67,194.0 million by 2035, reflecting a CAGR of 8.3%. This steady growth is driven by increasing consumer awareness of health and wellness, rising participation in fitness and sports activities, and a growing focus on preventive healthcare.

Metric	Value
Market Size in 2025	USD 30,272.3 Million
Projected Market Size in 2035	USD 67,194.0 Million
CAGR (2025 to 2035)	8.3%

Country-wise Outlook

Country	CAGR (2025 to 2035)
USA	8.7%

Country	CAGR (2025 to 2035)
UK	8.0%

Region	CAGR (2025 to 2035)
EU	7.8%

Country	CAGR (2025 to 2035)
Japan	8.3%

Country	CAGR (2025 to 2035)
South Korea	8.5%

The Protein Supplements Market Report Segments the Industry Into Form (Powder, Ready To Drink, Bars, Other Forms), Source (Animal-Based, Plant-Based), Distribution Channel (Supermarkets & Hypermarkets, Online Retail Stores, Health and Wellness Stores, Other Distribution Channels) and Geography (North America, Europe, Asia-Pacific, South America, Middle East & Africa). The Market Forecasts are Provided in Terms of Value (USD).

The report covers Vegan Supplements Manufacturers & Companies in Europe and is segmented by Product Type (Vitamins, Protein, Omega Supplements and Other Vegan Supplements); by Distribution Channel (Specialty and Drug Stores, Supermarkets/Hypermarkets, Online Retail Stores and Other Distribution Channel) & By Geography (United Kingdom, Germany, France, Italy, Spain and Rest of Europe).

USD 967.39 Million in 2024; projected USD 2130.41 Million by 2033; CAGR 9.08%.

Europe Animal-based Protein Supplements Market is experiencing robust growth, driven by a rising demand for high-quality, complete protein sources that support muscle building, recovery, and overall health.

The Europe Whey Protein Ingredients Market report segments the industry into Form (Concentrates, Hydrolyzed, Isolates), End User (Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements), and Country (Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom, Rest of Europe). Get five years of historical data alongside five-year market forecasts.

Explore the booming Natural Plant Protein Powder market, driven by vegan trends, health consciousness, and innovation. Discover market size, CAGR, key drivers, restraints, and regional growth from 2019-2033.

Europe Fitness Supplements Market size was USD 5875.38 million in 2024 and will expand at a compound annual growth rate (CAGR) of 9.5% from 2024 to 2031.

Discover the booming protein supplement market! Our analysis reveals a $2812.3 million market in 2025, projected to grow at a 3.9% CAGR. Explore key trends, segments (whey, soy, casein), leading companies, and regional insights for the period 2019-2033. Invest wisely with our data-driven market overview.

Discover the booming European vegan supplement market! This in-depth analysis reveals a CAGR of 9.40%, driven by rising veganism and health consciousness. Explore market size, key players (Sylphar, Holland & Barrett, Deva Nutrition), and future trends in vitamins, protein, omega-3s, and more. Invest wisely in this rapidly expanding sector. Notable trends are: Increasing Preference for Vegan Vitamin Supplements.

The Europe Plant Protein Ingredients Market report segments the industry into Protein Type (Hemp Protein, Pea Protein, Potato Protein, Rice Protein, Soy Protein, Wheat Protein, Other Plant Protein), End User (Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements), and Country (Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom, Rest of Europe).

Discover the booming European wheat protein market! Learn about its €500 million (estimated) 2025 value, 7.56% CAGR, key drivers (plant-based diets, innovation), and leading companies. Explore market trends and future projections until 2033. Key drivers for this market are: Rising Incidence of Obesity and Cadiovascular Diseases, Growing Trend of Veganism Drives the Market. Potential restraints include: Associated Allergies With Plant Proteins. Notable trends are: Bakery Industry Widely Contributes to the Market.

Discover the booming protein powder supplement market! Our in-depth analysis reveals key trends, growth drivers (whey protein, vegan protein, blends), leading companies (GNC, Optimum Nutrition, etc.), and regional insights (North America, Europe, Asia). Explore market size projections, CAGR, and future opportunities in this lucrative sector.

Europe Plant-based Protein Market by Type (Soy Protein, Wheat Protein, Pea Protein), Crop Type (Non-GMO, GMO), Source Process (Conventional, Organic), Application (Food and Beverages, Animal Feed, Nutritional Supplements) - Forecast to 2032