The Europe retail market size reached around USD 8.02 Billion in 2024. The market is projected to grow at a CAGR of 5.50% between 2025 and 2034 to reach nearly USD 13.70 Billion by 2034.

The Europe Travel Retail Market is Segmented by Retail Activity Type (Fragrances and Cosmetics, Fashion and Accessories, Jewellery and Watches, and More), by Distribution Channel (Airport, Airline, Ferries and Cruise Lines, Land-Border Shops, Downtown Duty-Free), by Country (United Kingdom, Germany, France, Andmore). The Market Forecasts are Provided in Terms of Value (USD).

In 2018, retail sales in Europe amounted to around **** trillion euros. This figure was forecast to reach a value of around **** trillion euros by 2023.

In the European retail market at present, travelers are increasing demand for fashion, clothes, and electrical items. Consumer spending, which accounts for more than two-thirds of GDP.

The Europe Retail Automation Market report segments the industry into By Type (Hardware, Software), By End User (Grocery, General Merchandise, Hospitality), and By Country (United Kingdom, Germany, France, Rest of Europe). Get five years of historical data alongside five-year market forecasts.

Europe Retail Analytics Market is Segmented by Mode of Deployment (On-Premise, Cloud, and Hybrid), Module Type (Strategy and Planning, Marketing and Customer Insights, and More), Business Size (Small and Medium Enterprises and Large Enterprises), Retail Format (Brick-And-Mortar, E-Commerce, and Omnichannel Retail), and Country. The Market Forecasts are Provided in Terms of Value (USD).

The online share of retail trade in selected European countries has increased from 2014 to 2022. In 2022, approximately 26.5 percent of retail sales in the United Kingdom (UK) were generated online. The UK led the country comparison in each year.

The European e-commerce giant Globally, online commerce is on the rise. It was estimated that in 2024 online retail sales would sum to around 7.4 trillion U.S. dollars and additionally it is forecast to increase to 9.4 trillion U.S. dollars by 2026. When taking a closer look at Europe, the UK not only had the highest share of online retail sales, but also had the highest retail sales value in Europe, followed by Germany and France. In 2022, the UK reached approximately 106 billion British pounds in online retail sales, while Germany generated around 90 billion British pounds and France accumulated less than 60 billion British pounds.

Rise of online retail within the UK Within the UK, the index that measures the value of monthly internet retail sales in Great Britain grew from 124.6 in November 2022 to 216.2 in November 2023. The rise of online retail in Great Britain can also be seen in the percentage change in monthly online retail sales, which increased to 6.6 percent in June 2023. When looking at all sectors of online retail, household goods stores incurred the largest increase in online sales, with almost a 12 percent YoY change, while department stores saw the lowest YoY change of just under one percent.

The Europe Retail Analytics market is forecasted to grow at a noteworthy CAGR of 17.24% between 2025 and 2033. By 2033, market size is expected to surge to USD 13.64 Billion, a substantial rise from the USD 3.26 Billion recorded in 2024.

The Europe Retail Analytics Market size to cross USD 13.64 Billion in 2033. [https://edison.valuemarketresearch.com//uploads/report_images/VMR112115909/europe-re

The Europe Retail Analytics Market would witness market growth of 24.0% CAGR during the forecast period (2024-2031). The Germany market dominated the Europe Retail Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $2,493.

Key information about European Union Retail Sales Growth

• European Union Retail Sales grew 2.0 % YoY in Jan 2025, compared with a 2.6 % increase in the previous month.
• EU Retail Sales Growth YoY data is updated monthly, available from Jan 2000 to Jan 2025, with an average growth rate of 1.6 %.
• The data reached an all-time high of 20.0 % in Apr 2021 and a record low of -15.3 % in Apr 2020.

CEIC calculates monthly Retail Sales: Excl. Motor Vehicles Growth from monthly Retail Trade Index. Eurostat provides Retail Trade Index with base 2021=100. Retail Sales exclude Automotive Fuels. European Union stands for EU27 excluding UK. Retail Sales: Excl. Motor Vehicles Growth prior to January 2001 is calculated from Retail Sales: Excl. Motor Vehicles with base 2015=100.

Over the five years through 2025, industry revenue is expected to drop at a compound annual rate of 5.8%. Specialist food retailers in the UK have endured a turbulent period marked by soaring costs, fragile consumer confidence, and intensifying competition. Supermarkets and discounters intensified pressure, expanding private label ranges into premium and organic lines. In response, specialists leaned on differentiation through provenance, artisanal quality, sustainability, and closer community ties, with many embracing digital tools, home delivery, and loyalty initiatives. Evolving consumer habits also spurred adoption of grocery-plus models, blending retail and food service to deliver ready-to-eat, health-focused, and locally sourced meals—an increasingly important lever of resilience and growth.Operating expenses rose sharply due to surging ingredient, feed, energy, and labour costs, squeezing margins even as food inflation eased from an EU peak of 19.3% in 2023 to 3.1% by mid-2025. Stubborn input costs and stagnant household budgets kept value top of mind for consumers, with over a third of UK shoppers still cutting back on groceries. Labour costs climbed with minimum wage hikes and tight labour markets, challenging a sector reliant on personal service and skilled staff. Independents often turned to flexible or family labour, while larger chains absorbed premium wage pressures. Energy shocks in 2022 pushed many small shops to the brink, with government relief proving vital. In 2025, revenue is expected to dip by 4.7% to €99.5 billion, while profit is anticipated to absorb 8.7% of revenue. Over the five years through 2030, revenue is expected to dip at a compound annual growth rate of 1.5% reaching €92.2 billion, while profit is anticipated to remain under pressure from intense competition reaching 7.2% of revenue. Specialist food retailers face a complex future shaped by labour pressures, intensifying competition, and shifting consumer values. Persistent labour shortages and rising wages will remain a defining challenge, with larger chains turning to automation to offset costs, while smaller shops balance authenticity with cautious digital adoption, wary of undermining their artisanal identity. Competitive pressure will sharpen as supermarkets expand premium private labels and capture more foot traffic through scale and strategic locations. To stand out, specialist retailers must lean into differentiation, offering experiences such as tastings, workshops and masterclasses, alongside stronger storytelling and digital engagement. Consumer behaviour will reinforce opportunities for specialists. Health, sustainability and premiumisation are driving demand for fresh, ethically sourced and high-quality food. Younger shoppers, in particular, expect traceability and are willing to pay premiums for welfare-friendly, clean-label products.

In Europe Retail Banking Market is projected to grow from USD 1.32 trillion in 2025 to USD 1.95 trillion by 2031, at a CAGR of 6.8%

European Discount Retail Market size was valued at USD 41.92 Million in 2024 and is projected to reach USD 55.2 Million by 2031, growing at a CAGR of 3.5% from 2024 to 2031.

European Discount Retail Market Drivers

Economic Sensitivity: Economic changes and growing living costs encourage people to seek out low-cost purchasing solutions. European discount shops respond to this demand by delivering lower-priced goods that appeal to cost-conscious buyers and those impacted by economic downturns, giving them a competitive advantage in the market. Consumer Preference for Value: The growing emphasis on value for money has aided the expansion of bargain businesses. Shoppers are more price-sensitive and prefer businesses that give the best bargains and lowest costs on everyday things, which has fueled the development of discount formats across Europe. Expansion of Product Ranges: Originally limited to basic goods, several bargain merchants have expanded their product range to include quality and organic items at competitive costs. This technique appeals to a broader customer base, including middle-class consumers looking for high-quality products at a reasonable price. Efficient Supply Chain Management: Discount retailers use extremely efficient supply chain and inventory management systems to cut operating expenses. By improving these processes, businesses can provide cheaper costs to customers, preserve larger profit margins, and increase their market presence compared to traditional retail models.

Europe retail analytics market was valued at USD 1.85 Billion in 2024 and is anticipated to reach USD 5.23 Billion by 2030 at a CAGR of 18.73%.

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Market Size	2024: USD 1.85 Billion
Forecast Market Size	2030: USD 5.23 Billion
CAGR	2025-2030: 18.73%
Fastest Growing Segment	Customer Management
Largest Market	United Kingdom
Key Players	1. IBM Corporation 2. SAP SE (Societas Europaea) 3. Oracle Corporation 4. Salesforce.com, Inc. 5. Adobe Systems Software Ireland Limited 6. SAS Institute Inc. (Europe) 7. Tableau Software Inc. (acquired by Salesforce) 8. QlikTech International AB 9. Domo International Limited 10. Manthan Systems Inc.

In 2023, Romania was the fastest-growing digital retail media market in Europe, with an advertising revenue growth rate of over eight percent. Spain and Italy followed with *** percent and six percent, respectively. The largest digital retail media market in Europe - Germany - grew by **** percent.

Discover Retail Data for European retail businesses with Success.ai. Includes store locations, market trends, leadership profiles, and firmographic data. Continuously updated for accuracy. Best price guaranteed.

Europe Retail Automation Market size was valued at USD 3.12 Billion in 2024 and is projected to reach USD 8.36 Billion by 2032, growing at a CAGR of 13.11% from 2026-2032.

Europe Retail Automation Market: Definition/Overview

Retail automation in Europe is the integration of advanced technology and systems into retail processes to increase efficiency, eliminate human intervention, and improve the consumer experience. This comprises self-checkout kiosks, automated vending machines, digital price tags, robotic inventory systems, and AI-powered customer assistance platforms. These systems are intended to streamline a wide range of retail processes, from inventory management and payment processing to tailored marketing and client interactions. By leveraging automation, European merchants hope to provide faster service, reduce errors, and react to changing consumer expectations.

Retail automation in Europe is primed for tremendous growth, fueled by technological innovation and increased demand for seamless shopping experiences. Emerging innovations such as artificial intelligence (AI), machine learning, and the Internet of Things (IoT) are predicted to transform retail by allowing for predictive analytics, real-time inventory management, and hyper-personalized customer experiences. The increased use of cashless payment systems and smart shop solutions will improve operational efficiency. As sustainability becomes more important, automation solutions that optimise energy use and decrease waste will play a critical role in shaping the future of retail in Europe.

Europe’s Smart Retail market is projected to exceed USD 56.67Billion by 2030, with growth fueled by advanced promotional strategies and increasing consumer demand for personalized

In Europe Retail Market is projected to grow from USD 2.3 trillion in 2025 to USD 3.7 trillion by 2031, at a CAGR of 8.2%

In 2023, the market share of private labels in food retailing trended across all geographical regions of Europe. Compared to the previous year, Portugal showed the highest growth, with an increase of *** percentage points. Conversely, in the United Kingdom, albeit with a positive trend, the market share of private labels increased by just *** percent, the lowest among all other countries.